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BRAND PROTECTION &
ANTI-COUNTERFEITING
E XECUTIVE ROUNDTABL E
July 24, 2015
Hilton San Francisco Financial District
San Francisco, CA
consero.com | #ConseroLegal
AGENDA
7:30 AM–8:30 AM
11:30 AM–12:30 PM
Breakfast
Building Your Brand Protection Program To
Fit The Business Model
8:30 AM–9:10 AM
»» What metrics help you to assess and demonstrate the
Welcome Remarks
impact of counterfeiting on the brand and business to senior
management?
CHAIR:
»» How do you get C-level buy-in for your Brand Protection
strategy?
Mark Puzella
»» How have you structured your team to get the best
Principal
performance and value in return?
Fish & Richardson P.C.
»» How are you maximizing your current brand protection strategy
budget, and where are some common sense areas where you
can achieve cost savings?
9:15 AM–10:15 AM
Mitigating Brand Risk In China
»» How do you increase cross-functional relationships within your
»» What recent changes to IP laws in the PRC will be most
organization (e.g., Legal, Investigations, Security)?
impactful IP enforcement actions?
Corrina Sinatro
»» What enforcement strategies have been most effective in
Director, Brand & Marketplace Investigations
disrupting manufacturers from selling and/or infringing
counterfeit products in the PRC?
Advanced Micro Devices, Inc.
»» How do you monitor the investigators that are handling your
Deejay Smith
case in China?
Group Brand Protection Manager - Americas and
Asia
10:15 AM–11:15 AM
Procter & Gamble
Global Campaigns: An All-Of-The-Above
Approach?
Cynthia Tregillis
»» What tactics are you using to make your global efforts more
Western Digital Corporation
Senior Director, Brand Protection & Trademark Law
streamlined and efficient?
»» How are you partnering with foreign governments to help you
monitor and enforce?
12:30 PM–1:30 PM
Lunch
»» What more can be done to reduce and mitigate brand risk using
international institutions or other public/private partnerships?
»» How can education programs increase consumer awareness of
the health and safety issues relating to counterfeited goods?
What are some related best practices?
11:15 AM–11:30 AM
Break
1:30 PM–2:30 PM
Perspectives On Cyber Threats And Online
Enforcement Solutions
»» How do you view consumers of counterfeit or pirated goods?
How do you see your role—are you driving revenue or
preventing loss for your business?
»» How much has the world changed—or not—from the historical
models of piracy where the primary response was focusing on
enforcement?
»» How are today’s newer generations of consumers different than
the past?
»» What can the industry do to partner together on these issues?
Richard Atkinson
Corporate Director, Global Piracy
Conversion Strategy
Adobe Systems, Inc.
2
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July 24, 2015 | Brand Protection & Anti-Counterfeiting Executive Roundtable
AGENDA
2:30 PM–3:30 PM
4:30 PM–4:45 PM
Into The Breach: Identifying And Prioritizing
Online Threats
Break
»» How are you responding to online threats to your brand and
4:45 PM–5:45 PM
what has changed?
»» How do you prioritize online threats in a meaningful way?
»» How do internal threats factor into your strategy?
Interactive Workshop
Intelligence: Criteria, Collection, Analytics,
And Skill Development
»» What does the emerging threat of the “dark web” mean for
Adrian Punderson
your planning?
Vice President of Global Brand Enforcement
»» How do you increase cross-functional relationships within your
Oakley Inc.
organization (e.g., Legal, Investigations, Security)?
5:45 PM–6:00 PM
3:30 PM–4:30 PM
Investigation And Enforcement Strategies To
Counter Evolving Threats To Your Brand And
Product
»» What steps should an organization take to mitigate illegal
Closing Remarks
6:00 PM
Networking Dinner
diversion?
»» What proactive steps can you take to help ensure that your
supply chains don’t become your weakest link?
»» How are you mitigating the risk of illegal products being moved
via small parcel?
»» What new tracking and authentication technologies are out
there worth considering?
Chris Gibbins
Director of Global Brand Protection
Speck Products
Mariko Kawaguchi
Brand Protection Manager
Element Case, Inc.
Andrew Love
Head of Brand Security, Global Investigations &
Legal Enforcement
Specialized Bicycle Components
3
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July 24, 2015 | Brand Protection & Anti-Counterfeiting Executive Roundtable
ATTENDEES
Richard Atkinson
Bruce Kingsland
Mark Puzella
Corporate Director, Global Piracy
Conversion Strategy
Head of Global Brand Protection &
Corporate Investigations
Principal
Adobe Systems, Inc.
Monster Energy Company
Julien Duduoit
Andrew Love
Corrina Sinatro
Global Intellectual Property Brand
Manager
Head Of Brand Security, Global
Investigations & Legal Enforcement
Director, Brand & Marketplace
Investigations
Ebay Inc.
Specialized Bicycle Components
Advanced Micro Devices, Inc.
Chris Gibbins
Shane Lunceford
Deejay Smith
Director of Global Brand Protection
Associate General Counsel, Intellectual
Property
Group Brand Protection Manager - Americas
and Asia
Apollo Group, Inc.
Procter & Gamble
Principal
Patricia McMahon
Zach Toczynski
Fish & Richardson P.C.
Director of Brand Protection
Director of Global Brand Enforcement
Gap, Inc.
Levi Strauss & Co.
Global Piracy Investigations Brett Millar
Chris Turk
Adobe Systems, Inc.
Senior Manager, IP Protection Global
Investigations
General Counsel
Speck Products
Lisa Greenwald-Swire
Fish & Richardson P.C.
Shadi Hayden
Tim Humphrey
Chief Trademark Counsel
The Clorox Company
Mariko Kawaguchi
Brand Protection Manager
Element Case, Inc.
Shannon King
Senior Counsel, Trademark & Copyright
Chevron Corporation
Dolby Laboratories, Inc.
The HD Lee Company, Inc.
Cynthia Tregillis
Brian Monks
Vice President, Anti-Counterfeiting
Operations
UL LLC
Senior Director, Brand Protection &
Trademark Law
Western Digital Corporation
Kristen Wong
Adrian Punderson
Brand Protection Manager
Vice President of Global Brand Enforcement
Jack Daniel’s Properties Inc./BrownForman Corporation
Oakley Inc.
Jilin Xue
Senior IP Counsel
ZTE USA
4
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July 24, 2015 | Brand Protection & Anti-Counterfeiting Executive Roundtable