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Contents
Features
APCA 2011 Spring Events Registration
15
Artist Performance Reviews
46
Columns
Assessment & Learning
31
Outcomes In Student Activities
By Del Suggs
Cover Story
ON THE COVER
Bowling For Soup
13
Articles
Our Community Service in Campus Activities
By Eric Lambert
4
Fringe Promotion
By Tommy Nugent
7
Racism: It’s All In Your Head
By Thomas Norman DeWolf
10
Bowling For Soup Serves Up Their Recipe For Pop-Punk 13
At The APCA Nationals
By Brett Cannon & Taylor Brooks
High 5 Paired Shares
By Troy Stende
24
APCA Service Project Ideas: October 2010
By Various Colleges/Universities
27
APCA Joins With BC/EFA To Inspire AIDS Activism:
Campus Cares
By Joe Norton, Director of Education & Outreach
Broadway Cares/Equity Fights AIDS
36
Be A Superstar in Your Job Search: The Music Industry’s 40
Secrets for Success That Can Prepare You for Any Career!
By Lori Bumgarner
Late Night Programming ROCKS
By Jessica R. Jackson
44
The APCA Journal is published 4 times annually. Submissions for articles must be emailed to jess@apca.
com or with the submission form at http://www.apca.com/article_submission_form.html. For advertising or
editorial information call (865) 429-9123. APCA, PO Box 4340, Sevierville, TN 37864.
Publisher: Eric Lambert Staff Writers: Del Suggs, Eric Lambert, Adam Lambert, Dave Leenhouts. Graphic
Design: Pinkie Mistry-Faig. The Student Activities Journal is a trademark of the Association for the Promotion of Campus Activities. All rights reserved. No articles or images of any kind may be reprinted from
this magazine without the written permission of The Association for the Promotion of Campus Activities.
Persons seeking such permission should forward their request by email to [email protected].
On Community Service
in Campus Activities
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TheAPCA
There’s been a lot said about holistic learning lately. Everyone, including APCA, has
been touting student involvement, civic engagement, cognitive development, etc. and waiving that banner as the rallying point of student services relevance. It is a good banner,
deserving of attention and effort. A distinct element of student engagement that we will be
focusing on this year, however, is a more practical and life changing one. This year, APCA
will focus on community service as a vital part of campus activities.
Let me begin by saying that I understand that many campus activities departments are involved in community service, work with various charities and represent the campus activities
profession well. They are to be commended and those currently not so involved in service
should not take this editorial as some sweeping indictment of their priorities. Rather, I seek to
argue that community service is a direct stimulator of student development and a necessary
part of every student activities programming effort.
I can empathize with the point of view that student activities fees are collected from students, to be used for their choice of events. True. I am speaking here of adding elements
of service to an event, however, and not simply replacing an entire programming calendar
with community service projects. I also acknowledge that adding community service elements or events can place an additional strain on limited student time. Certainly, that could
be counterproductive academically, if taken to an extreme that blurs the focus of the reason
they are attending school. That is true of any element of the student experience. Whether it
be student jobs, social calendars or fraternal organizations, all extracurricular involvements
must be kept in their proper perspective.
I likewise agree that the primary mission of an institution’s campus activities department
should be the focus on the development of its own campus community. Inclusive of that
mandate is facilitating campus traditions like homecoming, spring flings, concerts, etc. Remember, however, that those events are often attended by the entire community and many
prospective students. Your campus events are the most visible aspect of our student services
to them, and they will be influenced by your commitment to the community. In that framework,
it becomes clearer that community outreach and service should be prioritized as necessary
elements of every campus activities department.
Adding community service elements can also be easy to do. For instance, APCA has recently partnered with Broadway Cares/Equity Fights AIDS to initiate a poster auction for their
new campus initiative, Campus Cares. You can contact Broadway Cares at www.broadwaycares.org and let them know you are interested in the Campus Cares poster fundraiser
initiative. They will send you a poster of any Broadway show they have in stock, signed
by the entire cast. You guarantee a reserve amount, say of $50 - $100 (depending on the
poster) minimum contribution and auction the poster off immediately preceding or following
your event.
You then send the funds to Broadway Cares in a self-addressed envelope sent with the
poster, and your school will be recognized on the BC/EFA website for its efforts. Simple,
free and effective. It’s a great example of an easy way to expand the scope of any event to
include service and community involvement for a great cause. For more examples of community service innovations from schools around the country, check out the article in this issue
on service project ideas.
Now, because including service in your programming demands student and institutional
resources, it should have a payoff. The payoff is that getting involved in community service
can have an enormously positive influence on your board, your student body and your
institution’s image. It gets students involved in a world outside of the sheltered campus environment. It brings them in touch with the employee base they will be leading one day, it
imbues them with a sense of civic duty and can begin to splash their face with the eye opening waters of life within their chosen community.
Real life… Isn’t that what we are supposed to be preparing them for?
Eric Lambert
Executive Director, APCA
[email protected]
The APCA 2011 National Student
Life Advisors Institute
Need Wheels For The Conference?
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Prom
Nugent
By Tommy
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Four years ago I began performing a one-man comedy
theater show on the ‘Fringe Festival’ circuit across the U.S. and
Canada. “Fringes” are performance festivals featuring several
productions (theater, dance, comedy, etc.) performing several
times over a ten day period. Companies usually pay an up
front fee and then make back their money through ticket sales.
With so much competition (at Winnipeg Fringe last summer,
my show was one of 155!), successfully promoting your show
makes the difference between selling out and getting lost in the
shuffle. I’ve had it both ways and selling out is definitely more
fun! Here are some techniques I’ve used to “put butts in seats”
in Fringe Festivals from coast to coast that can be adapted to
boost attendance at your next campus event.
Posters
Cities/neighborhoods hosting Fringe Festivals are sure to
see their area covered with show posters (8.5” by 11” or 11”
by 17”). Since your event probably isn’t competing against
150+ others, you can be strategic with your postering.
Quality matters – make sure your posters are professional (if
your team doesn’t have a talented graphic artist, find one!),
eye-catching (color is better than black and white), and clear
(what?, where?, when? should be obvious at a glance).
Quantity matters – post them wherever you’re allowed to, especially the high traffic areas. I have also had success with
‘Teaser’ campaigns. When performing close to home, I will
put up a series of teaser posters in the weeks leading up to
the festival. Perhaps a couple weeks before your event you
can hang posters with your organizational logo and a “Save
this date” message, and then poster more details as the event
draws near.
Social Media
Facebook and Youtube have been very successful promotional tools for me. Upload short, interesting videos to Youtube,
perhaps featuring clips of the upcoming act or personalized
messages from a favorite dean or popular professor. Link the
videos to a Facebook event page and have your team members send invites to as many students as possible. Follow up
with personal FB messages, emails, and tweets and ask people
to forward the information.
Postcards
Fringe artists are notorious for our use of 4x6 postcards.
Audience members waiting in line for one show to open are
sure to see other performers ‘working the line’ by handing out
postcards promoting their show. I use www.gotprint.net for
glossy full color postcards at a great price (1,000 for about
$40). Again, quality counts so make them look sharp and
make sure they match the posters you hang around campus.
Some performers quickly flyer (postcard) people in high traffic areas or catch people exiting after another show. This is
better than not flyering at all, but I’ve had a lot more success
garnering interest in my show when I chat a moment or two
when handing out postcards. Have your team members view
the postcard as an icebreaker that makes it easier to introduce
yourself, your organization and your event while making a real
connection with someone.
Hand out postcards where people hang out (cafeteria, commons area) on a couple different occasions leading up to your
event. When you have back-to-back events scheduled, make
sure to hand out postcards to the second event at the first one.
continued on pg. 8
Sandwich Boards
Make a couple sandwich boards and use them like portable posters. Place them in varying high traffic areas (with
permission, if necessary) in the weeks before the event and use
them to ‘point the way’ on the day of the event.
Teaser Events
I was a street magician back in the day (old guy alert!)
so I’m not above promoting my show, when I see a crowd (or
potential crowd), with a five minute magic act. Think of (appropriate) ways and places to stage teaser events – perform
street theater, play the music of the artist, or better – ask the
artist if he/she is willing to play song or two sometime before
the actual concert.
Cross Promotion
A staple of Fringe shows is the ‘curtain talk.’ Many performers take a moment or two after their show to promote friends’
shows. We also mention each other’s productions in printed
show programs given to audience members. Maybe you could
partner with other campus organization to promote each other’s events verbally and in writing/electronic communication.
Be creative, be flexible, and be persistent using one, some,
or all of the above Fringe Festival promotion strategies and I
am confident you’ll be able to take your campus event from the
fringes to the mainstream. Good luck!
Nicky Sunshine
Racism:
It’s All In Your Head
By Thomas Norman DeWolf
Tom DeWolf speaks at colleges, conferences and education workshops throughout
the country about racism, justice, and healing from historic oppressions. He’s the
author of Inheriting the Trade: A Northern Family Confronts Its Legacy as the Largest Slave-Trading Dynasty in U.S. History (Beacon Press). Tom is featured in the
Emmy-nominated documentary film Traces of the Trade, which premiered at the
Sundance Film Festival and was broadcast nationally on the acclaimed PBS series
P.O.V. Learn more at http://inheritingthetrade.com/.
Racism (along with sexism and intolerance of other kinds)
seems to be on the rise. We see it in the news and on college campuses across the nation. With the election of Barack
Obama as President of the United States we began hearing
political pundits, bloggers, and others declare, hopefully, “we
are post-racial.” But it’s all in their heads—and yours too.
Not only are we not post-racial, we aren’t even close. Our
biases and prejudices are so hard-wired in our brains that most
of us probably have no idea just how quickly and automatically they kick in. Just as studying historical events will help us
understand how we’ve arrived at present-day circumstances,
studying the roots of our biases and prejudices can help us
understand ourselves—and each other—better.
10
The oldest part of the brain is sometimes called the “lizard
brain.” It’s located at the base of the brain and provides a
key function: self-protection. Structures necessary for breathing, pumping blood, and feeling fear are located there. The
“emotional brain” rests just above it and comprises the structures of the limbic system. Humans have the emotional brain in
common with the brains of inferior mammals. The “rational” or
“thinking” brain is situated at the top and to the front. It exists
only in the brains of primates and, consequently, humans.
These three “biological computers” have evolved as life on
earth has evolved from the reptiles up through Homo sapiens.
They are interconnected and yet also retain distinct, specific
functions. All instant responses, those that take place before we
have time to think, are lizard brain responses. Our emotions
then kick in. Finally, we can begin to think rationally.
From the new book Are We Born Racist? New Insights from
Neuroscience and Positive Psychology (Beacon Press, 2010)
we learn that social psychologists have long documented instant human reactions: the assumptions we instantly make
when encountering other people and situations. We immediately draw conclusions about whether someone is like us or
different from us and whether or not we sense a threat. Over
thousands of years of evolution we have developed the ability
to draw instant conclusions about everyone and everything we
encounter—and often for good reason: self-protection.
More recently neuroscientists have documented even more
clearly how our brains operate. When we encounter other
people we instantly draw conclusions about their gender, race,
age, and several other factors. What naturally follow are emocontinued on page 11
tional reactions to the conclusions we draw. Then, perhaps,
we think rationally about what to do in response to whom and
what we encounter.
So we shouldn’t be surprised—or feel guilty—that we automatically express prejudice based upon someone’s race.
What’s important is what we do after our instant, automatic
response. Centuries of instant reactions have evolved into
cultural norms that are shared by the people we believe are
“like us.” Those norms have been passed down generation after generation and they became
“the truth.” Everyone who is in my
group shares belief in these
truths and they became
habitual, involuntary,
and pretty much
invisible to us.
There are
tools available
to
us
that
can help
strengthen
the connection
among the
three parts
of our brain;
that can help
us choose to be
rational in the face
of “lizard brain” or
“emotional brain” reactions. We can learn to
release our instant assumptions
and calm ourselves. We can learn to
operate more often using our “rational brain”
instead of our “lizard brain.” We can educate ourselves. We
can use rituals, meditation, prayer, music, exercise, laughter,
being outside in nature, and even playing together to further
develop rational thinking skills.
Overcoming our involuntary, invisible habits around “race” in
order to overcome unreasonable and unhealthy prejudices requires more than talking about racism. It takes awareness. It
takes a willingness to confront deeply-held beliefs and harmful
societal systems honestly.
And it takes integration.
Research indicates that the most successful way to overcome knee-jerk reactions and beliefs is through developing
relationships with “the other.” Our largely segregated society
perpetuates injustice and inequality. Undoing the damage can
be achieved only when we agree to actually spend time together, learn about each other, share common goals, and develop
respect for—and understanding of—our differences.
There are many resources available to support people who
want to educate themselves further about these issues and who
want to approach them in a rational way with other people.
The book referenced above, Are We Born Racist? (edited
by Jason March, Rudolfo Mendoza-Denton, and Jeremy Adam
Smith, published by Beacon Press, 2010), explores the questions of where our prejudices come from, why some people are
more biased than others, and how it is possible for individuals
and society to overcome harmful prejudices.
Another good book about how the brain operates in fearful or traumatic situations, and explains the natural cycles of
victimhood and/or violence that people tend to succumb to
when they don’t think rationally, was written following the terror attacks of September 11, 2001. The Little Book of Trauma
Healing (by Carolyn Yoder, published by Good Books, 2005),
offers great hope as it shows how “traumatic events and times
have the potential to awaken the human spirit and, indeed, the
global family.”
A group of people that is dedicated
to the work of understanding and
healing from racism is called
Coming to the Table (www.
comingtothetable.org).
Housed at the Center for Justice and
Peacebuilding at
Eastern Mennonite University
in Harrisonburg, Virginia, Coming
to the Table
was founded
to
support
people of color
and white people in building
relationships and
exploring the impact
of America’s legacy of
racism on themselves, their
families and our nation. The
name “Coming to the Table” comes
from Dr. Martin Luther King’s “I have a
Dream” speech in which he prayed that “the sons
of former slaves and the sons of former slave owners would be
able to sit down at the table of brotherhood.” Coming to the
Table seeks to fulfill Dr. King’s vision in the spirit of brotherhood
and sisterhood, accountability and reconciliation.
Racism is definitely “in your head.” The important question
to consider is whether you’re going to allow the “lizard” and
“emotional” parts of your brain to dictate your reactions and
approach to other people and issues of “race” or if you’re going to develop your “rational” brain more fully.
It’s up to you. It’s all in your head.
www.Twitter.com/TheAPCA
www.facebook.com/TheAPCA
To see conference photos and updates
11
!
NEW
APCA Gems™
o
C a ll to day t
c h e c k yo u r
m e m b e rs h ip
st at u s !
We’re pleased to announce a new rewards program for our members, APCA
Gems™! The APCA Gems™ program is a way of saying thank you to our most
loyal and long term member institutions and associate partners. APCA members
receiving APCA Gems™ awards status will receive an award certificate, an identifying APCA Gems™ logo insignia as part of their listing in the conference programs that
they attend, special recognition in the online APCA Buyers’ Guide and name tag ribbons
for all delegates of their institution to display at any APCA conferences or workshops
which the member attends. All advisors of the member institution will also receive an
APCA Gems™ Award lapel pin signifying their level of APCA Gems™ award status.
Ruby:
3 Years Continuous
Membership
The APCA Gems™ awards program recognizes ongoing APCA
Members with the following designations:
Emerald:
5 Years Continuous
Membership
If you refer a new member (either an associate
or school that hasn’t been a member in the last
two years), you’ll receive a 5%
discount off any fall programming conference
fees. Be sure to have
the school or associate applicant
that you referred
mention your
name upon
signing up.
This offer is
not valid in
conjunction
with any other offer and
must be noted
at the time of
registering.
12
Sapphire:
10 Years Continuous
Membership
Diamond:
15 Years Continuous
Membership
When you join
indicate a charity below
and the APCA will make a donation
on your behalf.
Greenpeace
www.greenpeace.org/usa/
Habitat for Humanity
www.habitat.org
United Negro College Fund
www.uncf.org/
Broadway Cares / Equity Fights AIDS
www.broadwaycares.org
Sigma Lambda Scholarship Fund
apca.com/sigma.php
Cal
to day l
de s i g n to
a
yo u r te
cha rit
y!
SERVES UP THEIR RECIPE
FOR POP-PUNK
AT THE 2011 APCA
NATIONALS
By Brett Cannon &
Taylor Brooks
When we got word that Bowling for Soup could headline
the closing night showcase at the APCA 2011 National Programming Conference in Atlanta, GA, March 23-27, we were
bowled over! Best known in some circles for their humorous,
edgy lyrics and pop-punk chugs, BFS is much more than a fleeting musical afterthought, like many of their pop-punk counterparts from the ‘90s. The band is stronger than ever and keeps
its career in humble perspective.
Singer and toy shop owner-turned-rock star Jaret Reddick
says the band’s ultimate goal is “to make people smile every
day”, a goal that still stands. The band’s consistent release
of successful albums, national and international touring and
stellar live performance have given the band an unexpected
longevity, not to mention the rare accomplishment of keeping
the lineup the same over the years.
Origins
“When BFS formed in 1994, it was never supposed to be
a career,” says Reddick. “Everyone had jobs, everyone had
commitments and, let’s face it, Wichita Falls wasn’t known as a
breeding ground for national bands.”
“The band was all about having fun, playing on the weekends,” Reddick says. “The philosophy has always been the
same: to enjoy every minute as if it is the last.”
Barely more than a local outft, BFS released EPs and LPs on
a local record label and dabbled in national touring for a few
years. The band rose to regional popularity, moved to Denton,
Texas, in 1998, and eventually attracted the attention of Jive
Records, which put out the band’s major- label debut, Let’s Do
it for Johnny!, in 2000.
More than 3,000 tour dates, 1 million albums and 3 mil-
lion singles sold, and a 2003 Grammy nomination later, BFS
has become an American rock music, TV and film staple. BFS
creates “catchy, melodic tunes that have tinges of funk, punk
and 1980s alt rock” (Palm Beach Post) for all mediums. The
band’s clever, quirky lyrics and loyal fans have allowed them
to outlive almost every other pop-punk band that surfaced in
the ‘90s, and no end is in sight.
TV & Film
More recently, BFS has displayed its artistic versatility, immersing itself in film and television as both songwriters and
actors. Reddick co-wrote the extended version of the Emmynominated theme song for Disney Channel’s original animated comedy series, Phineas and Ferb, and plays the character of Danny, from the band Love Handel, on the show. In
addition, the band recorded the theme song and is featured
in an episode. Check it out at: http://www.youtube.com/
watch?v=oCivURn9ksE
Phineas and Ferb and Rocko’s Modern Life co-creator Dan
Povenmire, also a fan of BFS, said he was ecstatic to work on
the show with Reddick and the band.
Disney and the show’s creators enjoyed working with Reddick so much they gave him an integral role on the show, a
role that has become a fan favorite since its incorporation,
Povenmire said.
Furthermore, BFS has landed song placements in the Shrek
4 movie trailer with the song “No Hablo Ingles”; shows such
as American Idol, Laguna Beach and the 2005 College World
Series; and movies such as Freaky Friday, Jimmy Neutron
(theme song), Scooby Doo 2, Ice Age 2, 17 Again and The
continued on page 14
13
New Guy.
With the upcoming release of their 11th album Fishing for
Woos, BFS has reached and continues to touch this generation of students with their infectious grooves and clever lyrics
on songs like “1985” and “Girl All the Bad Guys Want.” Last
week, we sent them a few of our burning questions and the guys
were kind enough to answer with their signature humor and
honesty.
APCA: What was BFS’s first big showbiz
break?
BFS: “It is so hard to really pinpoint
this moment...I don’t think there
was ever ONE thing that happened and we said, ‘wow, we
did it.’ But I guess if you have
to pick ONE....It would have
to be the Grammy nomination for “Girl All the Bad
Guys Want.” It really didn’t
do anything for us as far as
people coming to the shows
or anything like that, but all
of a sudden, our parents and
grandparents were STOKED
about what we were doing!”
APCA: Has the band had any
experience working in the college
market? The military events market?
If so, was it a positive experience?
BFS: “We have been playing college
shows for several years.... We have played
everything from small, private universities to the
biggest of the big.They are always fun shows.... and the
group showers in the locker rooms are always a hit with us!
We have also been doing military shows for several years.
We have played bases in Korea, Italy, Cuba, Hawaii, Alaska,
and many others in and out of the US. These are ALWAYS the
best shows.... Just being able to entertain the folks risking their
lives for you daily is the best feeling ever!”
And the colleges and military seem to feel the same way
about BFS. “I’ve taken the band from Guantanamo Bay, Cuba
to Europe and our sailors and their families love their shows!
They are easy to work with and I can’t wait for our next tour!”
Karen Fritz CNIC (Commander Navy Installations Command). Ari Nisman of Degy Entertainment, who books and promotes big concert college events says, “Easily one of the best
and most accommodating bands that I’ve worked with in the
college market. Each time a college tells me they want to book
BFS for their big concert -- I get excited! Jaret and the guys always deliver both on and off the stage... and are truly a band
that “gets it.” From spending time with the students, to participating in meet-n-greets, to making sure they are quick to set up
and so forth, they deliver an excellent, professional show every
time I book them!”
14
APCA: The APCA is committed to bringing the element of community service & activism to all our events. With the visibility that
the band’s success has brought, are there ways you’ve been able
to parlay that notoriety into community service, beneft shows for
causes, and/or activism? Are there any particular causes that
the band supports or that are close to your hearts?
BFS: “We have done and continue to do charity work on a regular basis. We try and keep the charity shows/events that we
do on our own close to home, so there is less cost and more
contributions to be made to the cause. We have concentrated
most of our efforts to help fund the search for a cure for breast
cancer for the last several years. In fact, we currently have a
full line of handbags, made from recycled BFS banners, that
we are selling in our online stores.... a portion of the proceeds
are being donated to breast cancer awareness and
to helping to find a cure.” [You can fnd these
handbags and more at the BFS offcial website: www.bowlingforsoup.com.]
APCA: Earlier this month, BFS released a song from the upcoming
CD Fishing for Woos, called “Let’s
Pretend We’re Not in Love.” How
is the new record coming along?
Can we still expect its release in
May 2011 as reported?
BFS: “Yes! It is actually being
mastered next week and will be
ready to go! We are excited to
be working with our new label,
Razor and Tie, and honestly can
not wait to get the album out there
for everyone!!”
On the Horizon
In April 2010, BFS sold out an acoustic tour in the UK, then got to work writing
Fishing for Woos, the band’s 11th album. The
album, originally declared an EP before some
unseen circumstances came up in 2010, will be out
spring 2011 and feature an LP’s worth of brand new, previously unheard BFS songs Reddick was itching to write. Fishing
for Woos will be released on Razor & Tie Records.
“I wrote the record in May; we recorded it in June,” he
says. “[Fishing for Woos] is very much a BFS record – less polished and a little more like Drunk Enough to Dance. Fans will
love it. People who hate us will likely still hate us.”
The APCA is proud to welcome
to the National Conference
in Atlanta
the night of March 26, 2011.
For more information,
visit our website: www.apca.com.
Programming Conferences Featuring...
•Showcases •APCA Star
•School & Associate Graphics Competition
•Volunteer Opportunities
•APCA Banner Competition
•School Swap
•Exhibit Halls
15 15
What Is
APCA?
The Association for the Promotion of
Campus Activities is a national campus activities organization that services the needs of Campus Activities
Programming Departments throughout
the United States.
www.facebook.com/TheAPCA
To see conference photos
and updates
APCA currently has over 450 school
members nationwide. Last year, over
400 schools and 2000+ students and
advisors attended APCA conferences
and workshops providing their boards
with quality, affordable programming
services.
The APCA is without a doubt the
best value for your activities association dollar. Our annual membership
dues (only $199 per year, per campus) provides you with access to our
various online membership services
and publications, including The Stu-
dent Activities Journal, The APCA
Campus Activities Buyer’s Guide, The
APCA Student Programmer’s Handbook, artist tour schedules, a campus
activites employment search engine,
an exclusive members area providing
various membership services, and a
host of volunteer and professional networking opportunities.
The organization is run by an office of full-time staff members and a
network of volunteer advisors and students who host the conferences and
workshops.
The APCA has achieved its phenomenal growth by giving top service
to its members. We strive to be an
ever improving organization that responds to the needs of our schools in
a prompt, efficient manner.
www.Twitter.com/TheAPCA
APCA REGIONAL
BREAKDOWN
Join Sigma Lambda
Honor Society to be eligible
for scholarships!
Sigma Lambda is an honor society
designed for student programmers
that excel in scholarship and leadership within the student activities
field. Sponsored by the APCA, it
is an opportunity to gain recognition for outstanding contributions
to your institution via leadership,
service, and academic achievements. Sigma Lambda members
can attend APCA conferences at
APCA member prices regardless of
school membership status.
o Western Region o South Central Region o Mid-West Region o Southeast Region o Northeast Region
16
16
APCA
Conferences
AND
SHOWCASES
90%
owcasing
of all acts sh
mming
ra
at our prog
re $2500
a
conferences
or less!
isolated price
APCA Conferences
APCA campus activities programming conferences provide your organization an excellent opportunity to network with other campuses, meet new programming vendors, find new talent for your campus activities program and
update your professional training with the latest information and techniques
available. APCA campus activities programming conferences are held in safe,
attractive and popular destinations, and are fully insured for the protection of
your students and staff.
Book Events
From Live
APCA
Showcases!
Tired of sifting through that stack of tapes on your desk? The APCA programming
conferences feature showcases where attendees can see the best talent in the campus
market live for themselves. Each delegate receives a conference program complete with
bios and pictures of the acts, lecturers, etc. that are performing at the various showcase
times.
The conference programs will also include pricing and rider information on the acts,
so that your activities board may make an informed decision about the details of bringing a particular act to your school.
APCA showcases include associates in the fields of comedy, music, performing arts,
films, lectures, novelties, imprint services, DJs and more. Your board can book their entire
calendar at an APCA Campus Activities Programming Conference, and with the APCA
Full Time Enrollment and cooperation buying discounts, they can do it much more affordably than anywhere else.
75%
of our schools
have programming
budgets of
$75000 or less!
17
ED SESSIONS
A GREAT EDUCATION
EXPERIENCE
FOR PROFESSIONALS
& STUDENTS
Professional Development For Advisors
The APCA Programming Conferences and Intstitutes feature great professional development sessions for Student Activities Advisors and Grad
Students alike on various topics pertaining to activities staff and their
professional development. Some of the topics addressed will be:
• Campus Life Legal Issues Seminars
• Risk Management and Your Campus Activities
• Sexual Harassment in the College Environment
• New laws affecting network usage of Facebook & MySpace.com
...and other professionally useful subjects. More details of advisor and
grad student seminars will be added as the conference approaches,
watch your mailbox for further details. Watch www.apca.com for more
developments!
Student Development
For Your Programming Board
Get your Programming Board motivated and excited with APCA ed sessions and interactive workshops! APCA sessions are given by top presenters in the market, covering topics in the fields of:
APCA ed
Publicity & Promotion
sessions
Cooperative Buying
have an
over
Diversity
9
5%
Production
“Excellen
t” rating
Negotiating Skills
Commuter / Community Activities Programming
Student Leadership
Board Member Recruitment and Retention
Personal Development
Creativity and the Programming Process and many more!
To submit a proposal for
presentation, please go to
www.apca.com/ed_
session_proposal.html
18
NETWORK
IN APCA
EXHIBIT
HALLS
You can meet new contacts, search job opening databases, book attractions for your campus
programs, fly a virtual plane or stock up on the
latest programming resources for your board in
an APCA Campus Activities Exhibit Hall! Every
APCA Exhibit Hall will feature associates (APCA
member agencies, artists, speakers etc.) representing the showcasing attractions. All exhibiting associates are APCA members, and bound by APCA
ethics and sensitivity guidelines.
Conference exhibitors can be found in their
booths during designated Exhibit Hall hours. They
can answer questions, explain rider and contract
terms, and generally give member schools all the
information they need to bring an artist or service
to their campus event. Typical booths will have
bios, pictures, sample contracts, and cooperative
booking forms.
APCA Exhibit Halls also have novelty showcases
and an APCA resource desk for cooperative buying information, programming resource articles,
job opportunities and other resource references.
www.apca.com
800-681-5031
APCA CONFERENCE
COOPERATIVE
BUYING
SAve Loads of Money
APCA Cooperative Buying is a program that gives the
schools attending the conference the ability to merge their buying power, offering artists a block of engagement dates in a
specified time period in exchange for a lower price and sharing of travel costs with other schools. Travel and lodging costs
may often be agreed to onsite by filling out a cooperative buying form and detailing the arrangements in the co-op travel
rider section. Any cooperative riders attached to a commitment
to block or onsite contract become part of the agreement and
may not be changed without the consent of both parties. The
time periods that schools can agree to set up a block are:
Isolated - A single date, usually not including travel and
lodging. 2 of 3 days, 3 of 5 days, and 5 of 7 days (x shows
within a y day time period, travel and lodging are often shared
evenly by the schools booking the attraction.) A typical cooperative pricing schedule in the conference program might be:
John Doe: Comedian Represented by ABC Agency:
$1200 Isolated* $1100 2 of 3**
$1050 3 of 5** $950 5 of 7**
*(Plus Travel & Lodging)
**(Plus Shared Travel & Lodging)
APCA Co-op Policies
Types of Interest
Attraction Interest (AI) - This
option commits neither party to a
binding contract; it only retains the
option for the purchaser to purchase
at the published APCA conference
program price for up to 21 days after
the conference. When an attraction interest is indicated on a submitted and
signed cooperative buying form, the
school has indicated that it is strongly
interested in purchasing the attraction.
If the interested school wishes to book
an attraction at isolated convention
price structures or join a block, the
representative of the attraction must be
notified within 21 calendar days. All
requested additions to a formed block
are subject to reasonable travel and
time constraints.
Commitment to Block (CB)
When a commitment to block form is
turned in to the cooperative buying
center in the exhibit hall, the school
has expressed its interest to enter into
a contract if a block of as many as two
schools are interested in the act on the specific date/s they
have requested. If the block forms within 21 calendar days,
the schools agreeing to the block must contract at the block
price listed for that number plus any travel and lodging, lights,
sound, etc. listed for the attraction in the APCA convention program or agreed to by cooperative buying form rider.
Request Contract (RC) - You have agreed to purchase
this attraction on site at the convention and are bound to the
terms of the contract signed by both parties. Both parties agree
to honor all APCA cooperative buying process guidelines and
procedures.
Onsite Purchasing Discounts
Participating associates offer a 10% discount on any published price (isolated or block) to schools willing to book
onsite by using either a “request contract” or “commitment
to block” form. This discount is in addition to any other
block discount available.
FTE Cards
To encourage smaller school programming, the APCA
offers the APCA FTE (full time enrollment discount) card.
This is a revolutionary activities purchasing discount
based on the full time enrollment of the institution. Based
on the full time enrollment status of the campus, a school
may receive between 3% to 7% off the listed price of a
participating artist or other attraction. This discount is in
addition to any other cooperative or onsite discounts, but
the attraction must be booked onsite. The breakdown of
the school population full time enrollment (FTE) discounts
are as follows:
9,900 - 5,000
5,000 - 3,000
Below 3,000
FTE Discount
FTE Discount
FTE Discount
3%
5%
7%
These Programs are completely voluntary. A listing
of all associates offering these discounts as well as the
schools accepted for the FTE discount will be published
and distributed at the conference registration. All associates participating in either or both programs will be
given signs to place in their booths indicating their participation. Schools accepted to receive either discount
will be given FTE cards to present to participating associates when filling out cooperative buying forms.
19 19
APCA Spring Northeast
Programming Conference
Hershey, PA
March 18-20, 2011
Conference Location
& Hotel Information
Tentative Conference Schedule
Friday, March 18
8:00 am.............Registration Opens
9:00 am.............Conference Orientation
9:00 am.............PSU Organizational Session
10:00 am...........Ed Sessions # 1
10:00 am...........Associate Orientation
11:00 am...........Ed Sessions # 2
11:00 am...........Co-op Organizational Session
12:00 pm...........Lunch / Orientation / Mainstage #1
2:30 pm.............Exhibit Hall #1 & APCA School Swap!
3:30 pm.............Campus Speakers Showcase
5:00 pm.............Dinner Mainstage #2
8:00 pm.............Exhibit Hall #2
9:00 pm.............Club Showcase #1
10:30 pm...........Exhibit Hall #3
11:00 pm...........PSU Co-op
11:30 pm...........Late Night Activities
Saturday, March 19
8:00 am.............Registration Opens
9:00 am.............Ed Sessions #3
9:00 am.............Co-op Caucuses
10:00 am...........Ed Session #4
10:00 am...........Co-op Session #1
11:00 pm...........Ed Sessions #5
12:00 pm...........Lunch / Mainstage #3
2:30 pm.............Exhibit Hall #4
3:30 pm.............Value Showcase #1
3:30 pm.............Associate Wrap-up
5:00 pm.............Dinner Mainstage #4
8:30 pm.............Exhibit Hall #5
9:30 pm.............Co-op Session #2
9:30 pm.............Late Night Activities
Rates:
$169.00 a night + tax single/double
$179.00 a night + tax triple/quad
FREE
Co nferen ce
Fe e In clude s:
4 Mea ls,
T-Sh irt,
We lco m e Gi ft
& M ore
Delegate fees are nonrefundable, but a $75 credit per
canceled delegate towards your choice of another APCA
conference is allowable in event of cancellations (good
for one year from ending date of canceled conference).
20
Hotel Registration Deadline:
March 4, 2011 or until block sells out. After that, all reservations taken
will be based on a space and rate available basis, the room prices may
go up substantially. Be sure to mention you are with the APCA conference
to receive the special rate. We recommend you arrive on March 17. Early
registration opens at 6pm - 9pm with the volunteer meeting at 9pm.
Parking:
Sunday, March 20
9:00 am.............Penn State Wrap-up meeting
10:00 am...........Co-op Wrap-up
Refunds:
March 18-20, 2011
Hershey Lodge, 325 University Dr., Hershey, PA 17033
(717) 533-3311 • www.hersheylodge.com
Register at www.APCA.com
or Call 800-681-5031
APCA National Campus Activities
Programming Conference
Tentative Conference Schedule
Wednesday, March 23
8:00 am........Registration Open
9:00 am........Banner Competitions / Service Project
9:00 am........Advisors Roundtables/ Networking
11:00 am......Preconference Workshop
11:30 am......Exhibit Hall - Setup (Associates)
12:00 am......Lunch on your own
1:30 am........Conference Orientation
3:00 pm........School Swap
3:30 pm........Campus Speaker Showcase I
3:30 pm........ASSOCIATE MEETING - MANDATORY
5:00 pm........Dinner; Mainstage I
7:30 pm........Exhibit Hall / Novelties; Co-op discussions
8:30 pm........Mainstage II
10:15 pm......Exhibit Hall / Novelties; Co-op discussions
11:15 pm......Late Night Mainstage Showcase
Thursday, March 24
8:00 am........Registration Open
9:00 am........Educational Sessions
9:00 am........Co-op Caucus
10:00 am......Co-op 1
12:00 pm......Lunch on your own (deli available on 3rd floor)
1:30 pm........Mainstage III
3:00 pm........Exhibit Hall Open / Novelties
4:00 pm........Value Showcase I
5:30 pm........Dinner on your own
7:30 pm........Special Events Showcase
9:00 pm........Exhibit Hall Open / Novelties
10:00 pm......Mainstage IV
12:00 am......Late Night Activities
Atlanta, GA • March 23-27, 2011
11
7, 2 0
2
3
GA
ch 2
Mar lanta,
At
APCA
Friday, March 25
9:00 am........Registration Open
9:00 am........Educational Sessions
9:00 am........Co-op Caucus
10:00 am......Co-op II
12:00 pm......Lunch on your own (deli available on 3rd floor)
1:30 pm........Campus Speakers Showcase II
3:00 pm........Exhibit Hall Open / Novelties
4:00 pm........Coffeehouse Showcase
5:30 pm........Dinner / Mainstage V
Co nferen ce
8:00 pm........Exhibit Hall Open / Novelties
Fe
e In clude s:
9:00 pm........Mainstage VI Showcase
3 Mea ls,
11:00 pm......Late Night Activities
T-Sh irt,
Conference
Location
& Hotel Information
Sheraton Atlanta Downtown
165 Courtland Street, Atlanta, GA 13478
Phone: (404) 659-6500 • www.SheratonAtlantaHotel.com
Hotel Registration
Deadline:
January 20, 2011. After that, all
reservations taken will be based on
space and rate available basis, the
room prices may go up substantially.
Be sure to mention you are with the
APCA to receive the special rate. Reservations for rooms at the Sheraton
Atlanta Downtown are the responsibility of the school. We recommend
you arriving on March 22nd. Early
registration will be open from 6pm
– 9pm. Volunteer meeting at 9pm.
Saturday, March 26
We lco m e Gi ft
9:00 am........Registration Open
& M ore
9:00 am........Educational Sessions
9:00 am........Co-op Caucus
10:00 am......Co-op 3
Rates:
12:00 pm......Lunch on your own (deli available on 3rd floor)
Flat
rate
of
$169
+
tax
per
night
(up to 4 per room).
1:30 pm........Mainstage VII
3:30 pm........Exhibit Hall Open / Novelties
Parking:
4:30 pm........Campus Speakers Showcase III
Self parking at the Sheraton Atlanta Downtown is $10.00 per day and
4:30 pm........ASSOCIATE WRAP-UP - MANDATORY
Valet parking $14.00 per day.
5:30 pm........Break, Prepare for Awards Dinner
Airport:
6:00 pm........Dinner/APCA National Awards Presentations Mainstage VIII
8:30 pm........Exhibit Hall Open / Novelties
Atlanta International (ATL) $16.50 shuttle ride one way or $29 round trip
9:30 pm........Co-op 4
9:30 pm........APCA Star!
11:00 pm......Late Night Activities
Sunday, March 27
10:30 am......Cooperative Buying Wrap-Up Session
Refunds:
Register at
www.APCA.com
or Call
800-681-5031
Delegate fees are nonrefundable, but a $75 credit per
canceled delegate towards your choice of another APCA
conference is allowable in event of cancellations (good
for one year from ending date of canceled conference).
21
Delegate Fee Schedule
For APCA 2011 Spring Events
Schools registering delegates must be APCA members in good standing or pay non-member prices.
Spouse or Domestic Partner rates available, cannot be employee or representative of attending organization.
REVIEW CAREFULLY TO AVOID MISCALCULATION!
Hershey, PA • Spring Northeast Campus Activities Programming Conference • March 18-20, 2011
Prior to 2/18/11MemberNon-MemberDay Pass (member)Day Pass (non-member)
1-5 delegates
$199 / delegate $239 / delegate$119 / delegate
$149 / delegate
6+ delegates
$179 / delegate $229 / delegate$119 / delegate
$149 / delegate
After 2/18/11MemberNon-Member Day Pass (member)Day Pass (non-member)
1-5 delegates
$229 / delegate
$269 / delegate $129 / delegate
$149 / delegate
6+ delegates
$209 / delegate
$259 / delegate $129 / delegate
$149 / delegate
*Spring Northeast Programming Conference Spousal fee: $129
Atlanta, GA • National Campus Activities Programming Conference • March 23-27, 2011
Prior to 2/23/11MemberNon-Member
1-5 delegates
$229 / delegate
$269 / delegate
6+ delegates
$219 / delegate
$259 / delegate
After 2/23/11MemberNon-Member
1-5 delegates
$249 / delegate
$289 / delegate
6 + delegates
$239 / delegate
$279 / delegate
Day Pass (member)Day Pass (non-member)
$159 / delegate
$169 / delegate
$159 / delegate
$159 / delegate
Day Pass (member)Day Pass (non-member)
$165 / delegate
$185 / delegate
$165 / delegate
$175 / delegate
*National Programming Conference Spousal Fee: $129
*Available to members only; spouse may not be an employee or represent the interests of any organization at the conference.
*Refunds: Delegate fees are non-refundable, but a $75 credit per cancelled delegate towards next conference is allowable in the
event of cancellations toward any APCA conference to be held during the next one year time period.
No charge for name substitutions!
A
C
AP
rth
on Ea ce
mingConferen
m
a
r
g
g
Pro min
est am
weet Progr
TheorStheast
N
Hershey, PA
March 18-20
National Campus Activities
Programming Conference
Atlanta, GA
March 23-27
Register Today!
www.APCA.com
800.681.5031
22
“Providing you with Quality,
Affordable Programming Services”
APCA Membership & 2011 Spring Events Registration
School/Organization:__________________________________________ Advisor/Contact:__________________________________
Address: __________________________________________________________ City: ________________________________________
State: __________ Zip: _____________ Phone: __________________________ (Office Only) Fax: _________________________
Email: _____________________________________________________
Names and emails of Delegates Attending APCA Conference (list additional delegates separately):
__________________________ __________________________ __________________________ __________________________
__________________________ __________________________ __________________________ __________________________
• Co-op Buyer:_______________________________________
• Student Co-op Buyer: ____________________________________
• Delegate Leader: _____________________________________
Please Indicate Below Which Event You Will Be Attending:
_____ APCA Spring Northeast Campus Activities Programming Conference • Hershey, PA
_____ APCA National Campus Activities Programming Conference • Atlanta, GA
Please Indicate Your Membership Status:
_____Membership fees enclosed ($199 per campus)
_____I am a current APCA Member (paid through 7/1/11)
Please Indicate The Total Number Of Delegates And Your Total Delegate Fees:
______ Delegate fees enclosed for a total of $___________ (See delegate pricing in brochure)
# of Special Meals _____ Vegetarian
FTE Card Applicants: Note: FTE discounts are only applicable to onsite purchases made at conference.
# of full-time enrolled students:_________________________ Applicable discount: 3%:_______ 5%_______ 7%_______
_______________________________________________________
Faculty confirming full-time enrollment of school (_______)_________________________________
Phone Number of School’s Registrar’s Office
APCA provides a FREE T-Shirt for EVERY delegate; please fill in the sizes for your shirts below:
Total # of Shirts: __________ Indicate # per size: _________ S _________ Med _________ Lg _________ XL _________ XXL
Payment Information:
____Visa ____Master Card ____AMEX
Number: _____________________________________________ Expires:____/____/____
Name on Card: _____________________________________ Signature: ______________________________ Date:____/____/____
CVV2 #:____________
o I have read and agree to abide by the APCA registration and membership policies.
TOTAL FEES ENCLOSED or AUTHORIZED TO BE CHARGED $____________
The APCA FEI Number is 650551461. You may fax this form with credit card information to 865-908-7104
or mail check payable to APCA, P.O. Box 4340, Sevierville, TN 37864 • (800) 681-5031 • www.apca.com
Registration Policies: Memberships are $199 per year per campus and begin on the date of acceptance and end on the next occurrence of July 1st. Every
campus attending must be an APCA member or pay non-member prices. Members agree to abide by membership and sensitivity guidelines. Delegate fees are nonrefundable, but there are no charges for delegate substitutions. If you wish to make a reservation now but don’t know who will be attending, place “to be announced”
in the spaces of the number of delegates you want to bring, enclose payment and let us know later what the correct names are. All ed sessions/presenters are subject
to change without notice. Although all APCA conferences carry full liability insurance, attendees should use prudent judgement while attending the conference, and
the APCA shall not have responsibility or liability for the unsafe or illegal acts of any students, faculty, hotel, suppliers, associates, artists, or other persons that are
directly or indirectly involved with the conference. If you have a physical challenge which requires special accommodations for full participation in the conference,
please call us at (800) 681-5031. We will make every effort to meet your needs but please tell us as soon as possible. Please inform us in advance of any special
dietary needs. We may use photographs or videotapes of your delegation for conference promotional purposes or resale. Delegate fees are non-refundable,
but a $75 credit per cancelled delegate towards your choice of another APCA conference is allowable in event of cancellations (good
for one year from ending date of cancelled conference).
23
High 5
paired shares
By Troy Stende
This is another icebreaker in the “Sure-fire Icebreaker” series. Below is a full script of an amazing icebreaker. I created such an extensive description because I’ve found that it
can be difficult to do a great icebreaker from a three-sentence
description. Being a professional speaker and student leader
trainer, I’m on college campuses and at leadership retreats and
orientations a lot. Over the past decade, working with tens of
thousands of students, I’ve learned the hard way what
works and what doesn’t. Most icebreakers flop because the students don’t fully understand the directions or they feel corny or awkward doing it. It ends
up being a lot of work and not a lot of play. Follow
my script and you can skip the learning curve and
move right into awesomeness! This is one of my favorite icebreakers. It’s gone over
well with every group I’ve worked with. It’s a low gradient
activity so it can be done with a group of complete strangers. That also lowers the odds anyone one will feel awkward
or think the activity is “cheesy”. What’s also nice is that even
though this is an icebreaker, people tend to create lasting and
memorable connections with four different people. More than
once I’ve come back to a campus and an orientation leader
thanked me for this activity because four years later they are
still close friends with one of their partners! And it only takes
about 15 minutes. Follow this script and you can’t go wrong:
“In a moment you’ll find a partner. Someone you don’t
know. When you get with this partner, find out at least 3 things
you have in common. And go beyond something like, “You’re
a student here, so am I!” See how random you can get. Ready,
GO!”
Make sure to give everyone enough time to find a partner
and find 3 things they have in common. This is when the connections are made and part of the magic happens. I don’t time
this but I believe I give most groups around two minutes. Don’t
let them go too long because than it can become awkward
for some of them. Also, I don’t worry if they were able to find
exactly 3 things. I just move on when I feel it’s time.
Please pause. This partner you are with right now is
officially your high five partner. Go ahead and give them a high five.
On three, shout your partner’s name as loud as you can. If you don’t know it, find out what it is now. If you can’t pronounce it, just say “blah blah blah” One, two, three! Nice to meet you all.
What were some random things you found in common with your partner? (This is optional if you feel you have enough time)
What I like about shouting the partners name is it helps
them remember names. By the time they get to the last partner,
24
you won’t have to give them time to find out the name because
they will have already anticipated it.
Look at your partner. Know them, memorize them, you will come back to this person. They are your high five partner. Give them a high five and say, “see you later!”
In a moment you’re going to find your 2nd of 4 partners. Again, someone you don’t know so well. When you find this partner, find out 3 things that you have in common. Ready, GO!
Please pause. This partner you are with right now is
officially your low five partner. Go ahead and give them a low five.
On three, shout your partner’s name as loud as you can. If you don’t know it, find out what it is. One, two, three! That’s a beautiful name.
Look at your partner. Know them, memorize them, You’ll come back to this partner. They are your low five partner. Give them a low five and say “see you later!”
As you’ll notice, each round is almost exactly the same. The
beauty of this is they get accustomed to the routine and feel
comfortable in knowing what to expect. That helps the focus
stay on the people and not on the directions. I do make occasional changes- they are very important, so pay attention.
Generally the changes are just to shorten things up because
you don’t need as much explanation.
Find your 3rd partner and find out 3 things that you have in common! GO!
This statement is said loudly and immediately after they give
their partner a low five. You want to keep the energy up and
the flow moving quickly.
Please pause. This partner you are with right now is
officially your knee-to-knee partner. Give them some knee love. (Model this by pretending to touch your knee to some one else’s)
Shout out your partner’s name as loud as you can. One, two, three! Nice, you are getting good at this!
Look at your partner. Know them, memorize them, You’ll come back to this partner. They are your knee-to-knee
partner. Give them some knee love and say “see you
later!”
Find your 4th and final partner and find out 3 things that you have in common! GO!
Please pause. This partner you are with right now is
officially your toe-to-toe partner. Give them some toe love. (Model this by pretending to touch someone’s toes
with yours)
Shout out your partner’s name as loud as you can. One, two, three!
Look at your partner. Know them, memorize them, You’ll come back to this partner. They are your toe-to-toe partner. Give them some toe love and say “see you later!”
Are you ready for the next level? (Get people excited and cheering if they are up to it)
As quickly as you can, when the music comes on and
I say go, you’ll find your high five partner, give them a high five and celebrate with them. Ready, GO!
Make sure you are modeling a celebration with an imaginary partner. If you model high energy and playfulness it’s
more likely they will follow suit.
Sometimes, to bring their focus back, I do a count down. I’ll
say, “5…4…3…2…1.” I do this if the group is large because
you’ll have many people standing with their partner waiting
for what to do next., while a few others are still trying to find
their partner. I usually don’t do this count down with a smaller
group.
Did you find your high five partner?!
Now, when I say go, find your low five partner, give them a low five and celebrate! GO!
Did you find your low five partner?!
Find your knee-to-knee partner, give them some knee love and celebrate! GO!
Did you find your knee-to-knee partner?!
Find your toe-to-toe partner and celebrate!
Did you find your toe-to-toe partner?!
Are you ready for the next level?!! Could it possibly get any better?
In a moment, when I say go and the music comes on, you’ll
find your high five partner and give them a high five. Then immediately find your low five partner and give them a low five.
(Sometimes you have people start to look for their first partner.
If that’s the case I say…) But not yet! Stay focused here. Don’t
look around yet. (This helps keep their focus on you and hearing the directions)
After you find your low five partner, you’ll find your knee-toknee partner, give them a little knee love and finally find your
toe-to-toe partner and give them some toe love. After you find
your toe-to-toe partner you will celebrate with them like you’ve
never celebrated in public before. Keep it rated PG of course,
but celebrate like crazy, jumping up and down, yelling and
screaming.
Are you ready? GO!
Are you ready for the next level? (Wait for cheering
(MODEL this))
Right now go find your high five partner, give them a high five and stay connected up here (hold your hand up as if you’re holding someone’s hand above your head), do not disconnect from them. Go!
Now, without disconnecting from your high five partner, find your low five partner and connect with them. Stay
connected. Go!
5…4…3…2…1 Did you connect with both your high five and low five partners?!
You know what’s coming next. But first, here’s how it works. When the music comes on and I say go, you’ll
connect with BOTH your knee-to-knee and toe-to-toe
partners. Do the best you can. Stay safe. GO!
Let some time pass but not too much. Unless you have a
smaller group, not everyone will be able to connect with all
four partners. That’s okay. Make sure you end before people
get too uncomfortable.
Okay, that’s enough.
Let your hands come down.
Give yourselves a big round of
applause! Congratulate yourself for
the biggest round of twister
ever played!
Music is so important in this activity. The rule I use is when
they’re moving, music is playing. When I’m talking, music is
stopped. Music is helpful on so many levels. It heightens the
energy and excitement. It helps control their focus. They will
know to focus back on you when they don’t hear any music so
you won’t need to yell for them to be quite and listen.
25
26
APCA
Service Project Ideas
San Jacinto College-Central (TX):
Adopt-a-beach is a program in where all over the state of
Texas on the same day people volunteer to clean up the beaches. San Jac Central had 20-25 students go to Galveston, TX
and clean up what is known as Hershey beach. The adopt-abeach is a program the state organizes in the fall and spring of
each year. The clean up lasts 2-3 hours and you are assigned
a specific site to clean up.
Contact: Amanda M. Rose, Coordinator of Student Life
San Jacinto College- Central
8060 Spencer Hwy., Pasadena, TX 77505
281-476-1877 • 281-478-2708(fax)
[email protected]
Lincoln Land Community College (IL):
This year the Student Life Office will be partnering with Amber Berman, the AmeriCorps*Illinois Campus Compact VISTA
Leader, to kick-start LLCC’s commitment to community service.
Along with the many campus- wide service projects that are being developed, clubs at LLCC will have a chance to show just
how dedicated they are to giving back to our communities.
A two-month long scavenger hunt will be held from September 15 - November 15, during which participating clubs will
have the chance to collect items to create hygiene kits for those
currently experiencing homelessness. Other opportunities for
service will be presented throughout the semester; clubs will
receive “karma points” for all service-related activities, including participation in the scavenger hunt. The club with the most
points at the end of the semester will receive a pizza party!
Items needed:
•Travel-size deodorants
•Wet wipes
•Travel-size bottles of antibacterial lotion
•Sun screen
•Can-openers
•6-pack packages of gold-toe socks
•Small hand towels/washcloths
•Backpacks
•Bottles of travel-size shampoo
•Toothbrushes
•Travel-size tubes of toothpaste
•Combs or hair brushes
•Chapstick
Other service events:
•October - Blanket Drive (sponsored by The Student United
Way Club)
•Nov. 16 - Faces of the Homeless Panel (part of Hunger
and Homelessness Awareness Week)
•Nov. 18 - “Shanty Town” - Students build “homes” out of
cardboard boxes and experience what it’s like to be homeless for a night (part of Hunger and Homelessness Awareness
Week)
Contact: Amber Berman, Illinois Campus Compact
AmeriCorps*VISTA Leader
Student Life Office 217-786-4984
Lincoln Land Community College
[email protected]
Arkansas Community College at Hope (AR):
Here at the University of Arkansas Community College atHope in Hope, Arkansas, our student clubs and organizations
sponsor a Fall Festival for the Community every year in October. It’s a Halloween Carnival. We have all types of games for
the kids. We pass out candy, we have cake walks, we do apple
bobbing, things like that and we even have a Haunted House
that is very popular, and each year it gets scarier!
Contact: Demechia Rowe: [email protected]
Schreiner University (TX):
We have done this drive since April 2008. Over 2000 new
stuffed animals have been sent to MD Anderson, local hospitals, and other agencies in need.
Todd’s Teddy Bear drive was inspired by a young man
named Todd Schwennesen. While a student at Schreiner University he was diagnosed with brain cancer. During treatment
at M.D. Anderson hospital, Todd saw many children undergoing similar treatment. At that moment he told his mother that for
continued on page 28
27
Christmas he would deliver teddy bears to each cancer patient
at M.D. Anderson. Unfortunately, Todd’s health declined drastically and he was unable to complete his mission. In honor of
his compassion for others, Schreiner students joined together
to collect teddy bears and send them to M.D. Anderson and
other hospitals in need. In the past three years over 2000 teddy
bears have been collected by students, faculty and staff, and
community members. Todd lost his battle to cancer on April 19,
2008, but his compassion for others will live on through Todd’s
Teddy Bear Drive. Please know that these teddy bears bring
love, compassion and hope to anyone who is need.
Contact: Jennifer M. Hudson, [email protected]
Lewis-Clark State College (ID):
We run a wellness program called Healthy Steps with our
Kinesiology Department. The students serve as student trainers
for our program participants.
Contact: Brandon L. Lytle, MS
Student Activities/Campus Recreation Coordinator
P: 208.792.2804 | F: 208.792.2082
Email: [email protected]
Lewis-Clark State College
Student Union Building, Room 208
500 8th Ave, Lewiston, ID 83501
www.lcsc.edu
Cuyahoga Community College (OH):
Re: Student Food Bank
Students just need to show their student ID, we do not ask
them any other questions. Students are allowed to visit the food
bank once every 7 days and take 12 items per visit. We have
three large portable collection bins around
campus where we take donations from students,
faculty and staff and the community. We check
in all items and check for expiration dates and
discard any outdated food. We distribute the
food through our student club area. We operate
year ‘round with slower business in the summer.
From the donations we also take money donations and the SG subsidizes by buying some
items we need. If we have items that are close
to expiration that we don’t think we can give
out we take them to the local food bank since
they will be able to get the items to people that
can use it before it expires. We also provide a
list of food banks in the community for people
so if they need cooked meals or more food they
can go to one close to their homes. This is the
third year for our food bank and its a great
feeling to be able to help our students get thru a
day or week.
Contact: Mark Rodriguez, SG advisor
[email protected]
Ohio State University-Marion (OH):
Students are paired with elementary school students in a
for-credit mentoring program. Approximately 50 OSU-Marion
students participate each school year.
Contact: C. Michael Short, Director, Student Life and Access
1465 Mt. Vernon Avenue, Marion, Ohio 43302
740-725-6273 • 740-725-6258 Fax
[email protected]
28
Tompkins Cortland Community College (NY):
TC3 recently participated in Tompkins County “Stuff the
Bus” campaign. We collected school supplies , personal care
products, and non-perishable foods. The details and photos
can be found at this Facebook Event Page: http://www.facebook.com/#!/event.php?eid=144489832256175&ref=mf
The event yielded enough boxes to fill every seat on the
bus. The bus then traveled to two other local colleges before it
stopped at the United Way for the community’s Day of Caring.
TC3 was proud to be the first stop of the traveling bus.
Contact: Deb Mohienhoff
Director - Student Center & Student Activities
[email protected]
Thomas College (ME):
Thomas College in Waterville Maine has a ton
of service happening.
We have a service related organization (ASSIST - A Society of Students In Service Together)
which just started this fall. So far, they have
sponsored a “cards for the troops” program
in which over 80 students participated and
made over 300 cards to be sent to our military
(please note, we are a small private school of
approx. 750). They are starting a tab drive for
the Shriner’s Hospital next week and have plans
to participate in the Special Olympics and a local “sandwich program” (soup kitchen out of a
local church). In the spring, they anticipate an
alternative spring break somewhere in the New
England area.
Our Criminal Justice Club went to the local
homeless shelter and helped to paint the interior
of the home with volunteers from a local corrections facility.
Campus wide, we are planning for our second annual Relay
for Life with the American Cancer Society. We are the only college in Maine that opens up our Relay to the local community
for the entire 12 hours. This is being held the third weekend in
October. Last year, we raised over $7000 for our first event! Contact: Hannah Gladstone, Assistant Dean of Students
Thomas College
180 West River Road, Waterville, ME 04901
(207)859-1216 • [email protected]
Penn State-DuBois:
Our campus does a wide array of community service projects. We have an Easter Egg Hunt for the Shriner’s. Our students do clean up in the Black MoShannon State Park. I take
our students on an Alternative Spring Break trip every March.
We’ve gone to Mississippi and Louisiana. We’ve had groups
help the city decorate for Christmas, make Valentine’s Day
cards and take to elderly homes.
Contact: Marly Doty, Student Life Coordinator
Penn State DuBois
105 Miller Building, College Place, DuBois, PA 15801
[email protected]
Southeastern Louisiana University (LA):
These are all done by our Miss Southeastern Louisiana University as part of her fundraising for the Children’s Miracle
Network which is the national platform of the Miss America
Organization.
•Kuts 4 Kids - Five Dollar Hair Cuts for Children’s Miracle
Network
•Kakes 4 Kids - Funnel Cakes for CMN
•Pie a Princess
•Little Miss Green and Gold Pageant
Contact: Jason J. Leader, Coordinator
Campus Activities Board/Union Programming
SLU 12840, Hammond, LA 70402
985-549-3805 (office) • 985-549-3804 (fax)
www .seiu.edu/cab • [email protected]
Marian University (IN):
Each of the clubs and organizations on our campus does
at least one service project each semester; it is linked to eligibility for student government funding. Here are some creative
examples:
•New Student Day of Service: The Saturday before classes
begin, the Freshman Class does a day of service together - as
a bonding activity. We focus on helping a local organization.
Last year, we worked with Rebuilding the Wall (www.rebuildingthewall.org): this year, with Urban Mountain Farm. Approximately 50% of our freshman class comes out for this event,
doing 6 hours of service before they’ve lived on campus for a
whole day.
•Field Day: College Mentors for Kids works together with
the Football Team on campus to host a field day for all 60 of
our little buddies each spring.
•The Green Team: The Green Life Club has organized “The
Green Team;” a group of students who walk through the stands
during the 3rd Quarter Break of every home football game to
collect recyclables from fans.
•Blood Drives: The Student Nurses’ Association volunteers
to host blood drives and flu shot drives on campus each semester.
•Hunger Banquet: Pax Christi (Peace & Justice Club) hosted
a Hunger Banquet and canned food drive in November.
•Clothing Drive: The Student Government Association hosted a clothing campaign in March. They encouraged students
to think about the things that they no longer needed, and clean
out their closets as the year was coming to an end. They went
door to door to collect clothing from residence hail rooms and
encouraged Faculty, Staff, and Commuter students to bring
clothing to the Student Government Office. The clothing was
donated to HOOP (Helping Our Own People), a grass roots
organization whose mission is to provide food and basic necessities to the homeless on the streets of Indianapolis.
Contact: Angelia Zielke
Director of Student Activities and Orientation
3200 Cold Spring Rd, Indianapolis, IN 46222
(o): 317.955.6319 • [email protected]
PrattMWP (NY):
At PrattMWP in Utica, NY did a service learning project
with Habitat for Humanity during our freshmen orientation.
There was a build site with our local agency and our students
did a lot of work to help the project. Some of this included
painting fences, building the foundation for the shed, placing
planks for the porch, clearing the soil of rocks for sod.
Contact: Marc Cianciola, Coordinator of Student Activities
PrattMWP • [email protected] • 315-797-0000 x2218
29
30
Assessment & Learning
Outcomes
In Student Activities
By Del Suggs
would also be assessing learning from student activities. They
have the classrooms and testing facilities to do it.
There is generally one time when all student activities professonals think about assessement: when they are facing reaccreditation. While that’s understandable, and necessary, it’s
unfortunate that we don’t look at assessment as a means of
evaluating our campus programs. Let’s take a look at assessment, and consider some ways to do a better job with programming on campus.
What Is Assessment?
Assessment is an evaluation of learning. It’s essentially a measurement process of the learning that has either taken place or
can take place. Assessment is all activities that teachers and
students undertake to get information that can be used diagnostically to alter teaching and learning. (Black and Wiliam,
1998)
Why Do Assessment?
First of all, because Assessment determines the effectiveness
of learning. Second, it’s a diagnostic tool that can be used to
improve learning. And third, because your Boss expects It! Assessment has become an important tool in evaluating the
teaching/learning process.
What Does Learning Reconsidered
Say About Assessment?
It is “important that assessment methods focus primarily on
student learning rather than on student satisfaction.” Remember
that the learning is what is being assessed-- not how much students enjoyed the program activity.
“Student affairs professionals need to work closely with their
faculty colleagues to help create classroom conditions that support and assess social and personal development as well as
traditional learning.” We all know that it is difficult to test for
learning outcomes in Student Affairs. More accurate and efficient evaluation of learning outcomes from student activities
might come from classroom assessment-- if faculty will assist
in such assessment. In a perfect world-- or campus-- the faculty
Why Is Assessment So Difficult
in Student Affairs?
Because Student Affairs deals with two different sets of students. First, Student Affairs works directly with individual students involved with Campus Activities Board, SGA, and other
organizations. It’s a little more straight-forward to assess the
learning that takes place with these students Second, Student
Affairs provides programs for the entire student body. As you
know, it’s a real challenge to assess the learning that takes
place with students who are attending and participating in a
program or
event.
It is possible to assess both, but it requires different tools and
techniques for each group.
Assessment Begins with Learning Outcomes
Learning Outcomes define what is to be learned. They establish conditions for success, the means of determining that
learning has occurred.
Student learning outcomes are truly the first step in
intentional programming and assessment. Yogi Berra said it
best: “If you don’t know where you’re going, you’ll wind up
some where else.” Student learning outcomes help you to know
where you’re going.
Whether you’re embracing Learning Reconsidered or
following the CAS standards (Council for the Advancement of Standards in Higher Education), you’ll find
learning outcomes to be a valuable road map. It’s a simple
matter to develop them for your programs.
Here are some basic guidelines.
What Are Learning Outcomes?
Learning Outcomes define the goals of learning experiences.
They define what a student should be able to know, do, or
value as a result of engaging in that learning experience.
Learning outcomes define IMPACT: how has the student
changed as a result of the learning experience?
“The Achievement of Learning Outcomes (student
success) measures the Institution’s effectiveness.” (Keeling and
Associates 2007)
continued on page 32
31
• May involve locally developed exams
• Include Performance Appraisals by supervisors and/or self
• Cover Experiential and capstone/keystone courses and projects
The ABC’s of Learning Outcomes
Audience
Behavior
Condition
Degree of Achievement (R. Heinich, M. Molenda, J.
Russell, S. Smaldino, 2002).
Developing Learning Outcomes
Follow the formula: Condition Audience Behavior (and sometimes) Degree
Here is an example without Degree
(Condition) “After attending the leadership conference”
(Audience) “Students”
(Behavior) “Will demonstrate servant
leadership behaviors”
Here is an example with Degree
(Condition) “After viewing the film
‘Snow White’”
(Audience) “the audience”
(Behavior) “Will be able to
name”
(Degree) “At least five of the
seven dwarfs.”
That’s pretty straightforward.
Of course, nothing is truly easy,
or at least we all seem to believe that. So keep these ideas
in mind while you’re developing
your learning outcomes.
Indirect Assessment
Indirect Assessment is used to assess the larger groups, such
as the student body or the participants in a particular program
or activity.
Indirect Assessment:
• Should Utilize Learning Outcomes
• May involve Exit Surveys
• Include a Reflection Component
• May utilize Web Surveys
1. Start
small
Survey Techniques
Before creating and using any survey,
take the time to learn about surveys.
It is a very effective assessment tool
when used properly. However, it
does involve the accurate use of
scientific standards and protocol.
Be aware of everything that goes
into creating and undertaking a
survey.
• Utilize Random Sampling
• Adequate Response Rate: 60%
to 80% of those polled
• Do a Pilot Test
• Use Incentives to encourage response (raffles, etc.)
• Create protocol for follow-up
2. Make a list of what
students should know
3. Don’t over think
4. Keep them
assessable
5. Finally, relate
your learning
outcomes
1. Start small. Don’t try to develop
learning outcomes for your entire schedule of events at once. Select one or two to
begin with, preferably reoccurring traditional
events. That way you can use those learning outcomes every year.
2. Make a list of what students should know or be
able to do or demonstrate after a specific program. Turn that
list into learning outcomes.
3. Don’t over think. Learning outcomes can be basic, like
the “Snow White” example.
4. Keep them assessable. Don’t use behaviors like “will
understand” or “will appreciate” because they may be too difficult to assess. Use behaviors like “will identify” or “can list”
because that is a behavior you can assess simply.
5. Finally, relate your learning outcomes to the larger
objectives and outcomes you are seeking. Whether it’s Learning Reconsidered’s Seven Student Outcomes, the six FALDOs
of the CAS Standards, or your own campus’ goals and objectives, make sure your outcomes are in line.
Assessment Techniques
There are three main assessment techniques used in Student
Affairs: Direct Assessment; Indirect Assessment; and, Program
Assessment.
32
Direct Assessment
Direct assessment is most useful with smaller groups like CAB,
SGA, or other student organizations where the staff member
works directly with students.
Direct assessment:
• Should Utilize Learning Outcomes
Program Assessment
Program assessment goes beyond your learning outcomes. If deals with the overall effectiveness of
your student development programs. It may involve the evaluation of student success in a number of different areas.
Some indicators of effective Student Development
programs include:
• Data such as Graduation and Retention rates
• Headcounts at events
• GPA of student leaders
• Level of Student involvement in the Community, etc.
American Association for Higher Education suggests
these Nine Principles of Good Practice for Assessing
Student Learning
Number One: Assessment is not an end in itself but a vehicle
for educational improvement.
Number Two: Assessment is most effective when it reflects an
understanding of learning as multidimensional, integrated, and
revealed in performance over time.
Number Three: Assessment works best when the programs it
seeks to improve have clear, explicitly stated purposes.
Number Four: Assessment requires attention to outcomes
but also and equally to the experiences that lead to those outcomes.
Number Five: Assessment works best when it is ongoing-- not
episodic.
Number Six: Assessment fosters wider improvement when
representatives from across the educational community are involved.
continued on page 33
Number Seven: Assessment makes a
difference when it begins with issues of
use and illuminates questions that people
really care about.
Number Eight: Assessment is most likely
to lead to improvement when it is part of
a larger set of conditions that promote
change.
Number Nine: Through assessment,
educators meet
responsibilities to students and to the public.
In Conclusion:
1. Incorporate Assessment from the beginning: “How will I assess this outcome?”
2. Start Small with Direct Assessment Work
on your CAB/SGA Officers, and those students you work with directly.
3. Consider Longitudinal Results: Not All
Learning Is Instantaneous!
4. Use Your Results To Improve Learning.
Afterall, that is the primary purpose of assessment.
obstacle courses
drive-in movie
mechanical bull
“THE LEADER IN COLLEGE ENTERTAINMENT”
25’ rockwall
eurobungy
Call us for:
Orientation,
Parents’ Weekend,
Homecoming,
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& More!
1.800.469.3866
Please visit our website to view more great items!
virtual backgrounds &
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www.nypartyworks.com
game pro
photobooth
(with Wii, Xbox & Playstation)
wrecking ball
Copyright By Del Suggs
All Rights Reserved
[email protected] www.DelSuggs.com
33
The Association for the Promotion of Campus Activities is
proud to present an honor society especially designed for student programmers that excel in scholarship and leadership. Sigma Lambda Honor
Society is an opportunity to gain recognition for outstanding contributions to your institution via leadership, service, and academic achievements. Sigma Lambda exists
to provide student programmers with opportunities to
meet other students and network with peers in the campus
activities programming community. Students who are Sigma Lambda members will have the opportunity to attend
APCA conferences at APCA member prices regardless of
school membership status.
Applicants can join Sigma Lambda with a GPA of 3.0.
They must have a GPA of 3.0 or greater to be applicable
for scholarships. At least 31 credit hours and a 3.0 GPA
is necessary for the $1000 scholarship given away at the
APCA National Conference.
34
Sigma Lambda Honor Society
Chap t e r A pp l i c at i o n f o r M e m b e r s h i p
Chapter Information
School:___________________________________________________________ Advisor:____________________________________________
Address: __________________________________________________________ City: _______________________________________________
State: ____________ Zip: _____________ Phone: ___________________________________ Fax: __________________________________
Email: ________________________________________________ Chapter Name: __________________________________________________
Name
List of Members
(Must have at least 5 members)
T-Shirt
Year you
Name
Size GPA Graduate
T-Shirt
Size GPA
Year you
Graduate
________________________________ _____ _____ ________
________________________________ _____ _____ ________
Email: __________________________________________________
Email: __________________________________________________
________________________________ _____ _____ ________
________________________________ _____ _____ ________
Email: __________________________________________________
Email: __________________________________________________
________________________________ _____ _____ ________
________________________________ _____ _____ ________
Email: __________________________________________________
Email: __________________________________________________
I am enclosing payment for ___________ Chapters ($199 each, this is an annual fee)
I am enclosing payment for ___________ Members ($59 each)
Total Fees enclosed ___________
All applicants must submit two letters of recommendation in order to be eligible for scholarships. One letter must be by a Student Activities Advisor, and the other must be by a Faculty Member in your Major’s Department. Please email all recommendation letters to jess@
apca.com. If you have any questions, please feel free to call APCA at 1-800-681-5031
Payment Information:
____Visa ____Master Card ____AMEX
Number: ____________________________________________________ Expires:____/____/____
Name on Card: _________________________________________ Signature: _________________________________ Date:____/____/____
Billing Address: ____________________________________________________________________________________ CVV2 #:____________
Applicant acknowledges that the above information is true and that they have authorization to use above credit card.
____________________________________________________________________________________
Signature
_______________________________
Date
You may fax this form with credit card information to 865-908-7104 or mail check payable to Sigma Lambda,
P.O. Box 4340, Sevierville, TN 37864 (800) 681-5031 • www.apca.com
35
APCA joins with BC/EFA to Inspire
AIDS Activism:
Campus Cares
By Joe Norton, Director of Education & Outreach,
Broadway Cares/Equity Fights AIDS
Synchronicity. That is the word that
best describes what happened when
Eric Lambert called me with his offer
to adopt Broadway Cares as an official charity of APCA. To kick off the
partnership, Eric presented APCA’s
$1,000 donation to BC/EFA to
Broadway’s Jose Llana (“25th Annual Putnam County Spelling Bee”)
at the annual Sardi’s luncheon in
NYC, and spoke to the value of “service in celebrity,” this year’s conference theme.
His timing could not have been more
perfect.
To date, most of our fundraising outreach has been to theatre departments,
with great response. Artists and activism
seem to go together, especially where students are involved. But our desire to create new programs at new schools has
sparked the newest college initiative,
Campus Cares, which strives to reach
beyond stages and studios to all levels of campus activity. The initiative
took form when Ed Feldman, Assistant Director for Student Leadership Programs at the University
of Rochester, suggested reaching out beyond college theatre
programs, to other student groups
and organizations, thereby adding
yet another level of support for BC/
EFA in higher academia. We recruited Matthew Gregory, a Broadway
Cares supporter and Residential Hall
Director for Stony Brook University,
to co-chair with Feldman and form a
committee to work on the campaign,
not long before APCA contacted us to
sign on.
Campus Cares aims to get as
many schools involved with BC/EFA
as possible, hopefully by encourag-
ing students to establish AIDS activism and similar
fundraising campaigns that are already working on
some of the busiest campuses in America.
Feldman speaks to BC/EFA’s National Grants
Program, which supports services at AIDS Rochester, as the reason for his students who aren’t involved in theatre at U of R to participate in other
activities.
“(AIDS Action Week) at U of R adds to BC/
EFA’s mission of raising money by raising awareness and providing education, as well. Our week
therefore includes a panel discussion with a person living with AIDS, a rep. from AIDS Rochester
and staff from our HIV Vaccine Trials Unit here in
Rochester. We also (like last year) will be doing a
Q&A with a touring Broadway show (Jersey Boys
this year).”
Here’s a link to BC/EFA’s national grants
program, so you can see how any funds you
raise will go back to your own community:
http://www.broadwaycares.org/
national_grants_program
The Campus Cares committee seeks
to contact a broader range of student
organizations, such as campus activity offices, GLBTQ offices, and
those involved with civic engagement, community service, health
awareness, women’s caucus
Campus
and several others.
Campus Cares encourages
Cares
colleges to host fundraising
events for Broadway Cares as
a means to inspire HIV awareto
ness, prevention and testing,
and also to reduce AIDS stigma
nationwide. Many schools naturally add educational programs
to fundraising campaigns, therefor
by increasing the experience for
as a means to inspire all. At both Stony Brook University and University of RochHIV awareness, prevention
ester, AIDS peer advocacy and
and testing, and also to
education groups have already
been formed and it is the hope
reduce AIDS stigma
of the Campus Cares committee
encourages
colleges
host fundraising
events Broadway
Cares
36
nationwide.
continued on page 37
At the regional
conference in upstate NY,
APCA hosted a live auction
of autographed Broadway
show posters to get the
crowd going –
and feverishly took the
fight for a single signed
WICKED poster up to $200
– to thunderous applause
for making a difference!
to work closer with these groups and introduce these same
principles to multiple institutions throughout the coming years.
But the best part about getting involved with Campus Cares
is that it’s fun! At the regional conference in upstate NY, Lambert hosted a live auction of autographed Broadway show
posters to get the crowd going – and feverishly took the fight
for a single signed WICKED poster up to $200 – to thunderous
applause for making a difference!
These are the kinds of things you can add to any events you
might already have scheduled, even if AIDS awareness and
fundraising is not your main focus. Plus, it’s a great way to start
a dialogue and keep the awareness happening.
It is the continued hope of the committee that universities
and colleges across the nation understand that the HIV/AIDS
epidemic is still prevalent. Even if a cure is to be found, there
is always someone out there who needs to be educated about
the risks and behaviors that could be avoided, along with the
notion that those surviving with HIV/AIDS may need our help
as the numbers continue to increase.
Broadway Cares can supply you with awareness items like
ribbons, bands, logos, brochures – and even connect you with
local grantees to ask for speakers, local statistics, testing options near or at your school. In addition, Broadway Cares
sometimes can supply you with items to raffle or auction, like
signed show posters (whenever we have them), memorabilia
or even items from our own fundraising catalogue. And mostly, we can offer you guidance about how to host a successful
campaign by involving your entire campus and community at
large.
Campus Cares encourages you to be as creative as you
can. And please – send us your photos, video and write-ups
– we’d love to share your ideas with other schools.
To fundraise for Campus Cares or to host any AIDS activism/awareness campaigns on your own campus, call Joe
Norton at (212) 840-0770, ext 227, or email: Campuscares@
broadwaycares.org .
Get involved!
What We Do Together Makes a Difference.
www.broadwaycares.org
37
www.broadwaycares.org
[email protected]
38
39
Be a Superstar
in Your Job Search:
The Music Industry’s
Secrets
for Success
That Can Prepare You for
Any Career!
By Lori Bumgarner
If you weren’t in New York this summer for the APCA Advisors Institute & Student Leadership Workshop, you missed out!
APCA took the Big Apple by storm, literally! With temperatures
soaring to 100 degrees daily and tornadoes blowing through
mid-town Manhattan one night (something unheard of for the
city that never sleeps!), APCA was a whirlwind of HOT topics
by a variety of unbelievable speakers! I was very honored
and humbled to get to be among those presenters and return
to my roots of teaching bright and energetic college students
during one of the conference’s many educational sessions.
My career path has led me back around to speaking to college students in a rather unique and unusual way. Previously,
I worked in higher education for ten years as a college career
advisor where I loved helping students about to embark on
their exciting journey into
the “real world” by teaching them effective networking and job search skills. I
finally decided to step out
from behind my career
counseling desk to pursue a
dream of mine and to put
to test my own advice I had
been giving my students.
I decided to combine my
passion for helping people
launch their careers with my personal interests in music and
fashion by becoming an image consultant and media coach for
recording artists in the music industry. Since I already lived in
Nashville, this made perfect sense! What this new venture entails is using my eye for style to do wardrobe styling for artists’
photo shoots, video shoots, performances, and appearances,
and using my interview coaching experience to prepare upand-coming artists for media interviews and meetings with potential/interested record labels and other industry executives.
For any artist who lands a meeting with a label, it is much like
going into a high-stress job interview for a soon-to-be college
graduate. With the success of my image consulting business
have come invitations to return to the college campus to speak
to college students about the importance of image and to share
with them my secrets I teach my recording artists to become
successful superstars.
But before I could just jump into this new career path as
an image consultant and become successful at it, I had to do
all the things I had been teaching my students to do. I had to
network like crazy just to get a foot in the door in the music
industry, which is a very tightly-knit group. Since I had no pre-
vious experience in the music industry and very little contacts,
I started with a common networking technique referred to as
“cold calling” which can be very intimidating, especially in
such a high-profile industry as music. My main purpose for
cold calling was to carry out yet another highly effective networking technique, informational interviewing.
Informational interviewing involves setting up a time with or
through your cold calls or the contacts you’ve already made to
meet with someone in the industry and discuss with them their
career path and the advice they would have for others trying to
break into the industry. Most people are open to doing informational interviews because it allows them the chance to help
others while getting to talk about themselves! They are also
more likely to meet with you if you offer the courtesy of treating them to coffee or lunch
in exchange for their time
and advice. Informational
interviewing is not only a
great way to research an
industry in preparation for
your career, but it’s also a
great way to network because one of the questions
you always want to ask the
person you’re interviewing
is “Can you please give me
the names of two or three other people you think I should talk
to?” The answer to this question will help you expand your
network and will help you move away from having to make
those sometimes awkward cold calls to instead easily contacting referrals from mutual contacts. Other questions you should
ask in your informational interviews include “How did you get
to where you are today?” “What do you like most and least
about your job/this industry?” “What skills and traits are required to be successful in this industry?” and “What advice
do you have for someone like me?” Meeting contacts through
informational interviews can be the beginning of future relationships that you’ll want to continue to foster. Remember to
return the favor by doing something for the person who agrees
to give you the time to interview him or her. This could be as
simple as sending a handwritten thank you note immediately
after the interview. You can find additional tips on setting up
and conducting informational interviews in my book Advance
Your Image: Putting Your Best Foot Forward Never Goes Out of
Style.
In addition to employing various networking techniques to
be successful in my business, I also had to be willing to work
Meeting contacts
through informational
interviews can be the
beginning of future
relationships that you’ll want to
continue to foster.
40
for free, much like college students must do in an internship. I
had to provide my image consulting services free of charge
in the beginning in order to prove myself and show that I was
more than capable of achieving the results the client wanted.
Doing this paid off in several ways. It helped me to further
build and foster my networking relationships, gain referrals
to other industry contacts, obtain paying clients and lucrative
projects, and establish a reputation as
the “go-to” person for image consulting in the Nashville music industry. I
have done little to no advertising for
my business. It has all been built on
“word-of-mouth” referrals through
traditional networking methods and
“word-of-mouse” referrals through social networking on sites such as the
biggies (Facebook, Twitter, etc.) and
the industry-specific social networking sites such as NashvilleMusicPros.
com. To be successful in your career
endeavors during the current job market we are in, you must do both, traditional networking and online social
networking. The necessity of getting
plugged in to social networking for
job leads is why it is so important for
everyone, college students included
and especially if they are seniors currently looking for jobs, to keep their
online reputations clean and free of
questionable material.
Following the advice and example
above is what helps you in landing an interview with the company
you’ve got your eye on. Yes, sending out quality resumes and cover letters are a very important step in the
job search process, but it’s all the
legwork and pounding of the pavement that shows initiative and helps
you increase your chances of obtaining an interview that typically only
goes to maybe three finalists. Once
you’ve landed that interview, the
hard work doesn’t end, it only gets
more intense. Preparing for the interview takes just as much time and
effort as networking does if you want
to be the candidate that rises above
the competition. This effort always
includes doing your research, which
you’ve already begun by doing informational interviews.
Like I tell my recording artists,
you have to know who your audience is and play to that audience.
Sometimes their audience is their current fan base or radio listeners that
are potential fans. Sometimes their
audience is label and/or music publishing executives they’re
hoping to sign a deal with. Knowing who you are presenting
to helps you determine the appropriate image to project in
that particular setting. This includes knowing how to dress for
the particular industry, company, and event, which is what I
discussed in my APCA ed session at the New York conference.
Your research should include finding out what the accepted
attire is for someone already working in the position level for
which you are applying, and dressing one step above that
position for the job interview. Depending on the industry, you
may have to dress in formal business attire, or you may need to
dress a little less formal and be more business casual to show
that you can easily fit into the corporate culture. For me, I knew based on
my own research and what I had seen
around Nashville’s Music Row, that I
could not show up for an informational
interview or a music industry networking event dressed the way I did while
working in the Vanderbilt Career Center. I would have been viewed as too
conservative for the music industry.
Doing your homework will help you
determine what type of attire is appropriate, but if there is ever any doubt,
always err on the side of conservative
since that is the majority of what most
companies expect for a job interview.
The goal is to always look like you belong. I tell my recording artists that
you have to already look like the star
you aspire to be.
While how you are dressed for a job
interview is important (because people
make judgments of us in the first seven
seconds of meeting us and because
85% of the information people retain
is what they see), you must be able
to back up your sharp-dressed image
with substance, which is all about the
ability to tell your story in a unique
way. Here in Nashville where talent
is abundant in ALL genres of music
(there’s more to Music City than just
country music, a LOT more! Ever
heard of a little band called Kings of
Leon, or Jack White from the White
Stripes?), aspiring musicians must tell
their story and demonstrate how they
are different and unique from all the
other people swimming in the talent
pool.
Now, everyone has a story. You just
have to learn to tell your story in a
way that shows how your experience
and skills will make a bigger impact
for the company or the industry than
the other job candidates can. While
there are already several image consultants and media coaches working
in the music industry, I show my potential clients and potential business
partners how my undergraduate degree in psychology and my past experience as a career adviser is something that differentiates
me from the other image consultants, and then I discuss how
my unique perspective will benefit them in ways the others’
experience can’t. Once you are able to tell your own story
with confidence, you are ready to knock their socks off in the
You just have to
learn to tell
your story
in a way
that shows how
your experience
and skills
will make a bigger
impact for the company
or the industry than
the other job
candidates can.
41
job interview! But you won’t be able to do this until you have
taken the time to do some personal reflection and research the
industry to determine how your skills and abilities fit in with
the industry. Commit today to get started on this process and I
promise you won’t regret it.
Your efforts don’t end once you’ve made it through the job
interview or even after you’ve been offered the job. Since networking is about building and fostering relationships, you must
always continue your networking efforts. This process never
ends, even after you retire! Also, immediately following the job
interview you must continue your research to make decisions on
multiple offers and to prepare for salary negotiations. Do your
homework to determine what someone with your experience in
that particular job level and in that particular industry typically
makes. Also, find out what benefits the company offers and
what they’re worth to determine what you’ll really be making.
Benefits add up, so the more the better! Consider other factors in deciding between two or more job offers such as geographic location, work schedule flexibility, etc. and determine
what your deal breakers are. Remember, the company is not
just deciding whether or not to hire you. You’re also deciding
whether or not you want to make a commitment to them. Find
out all you need to know in order to make the best decision by
doing your research and asking questions of your own in the
www.facebook.com/TheAPCA
To see conference photos
and updates
42
job interview. Just like many college seniors are anxious to
get a job right out of college, so are many aspiring recording
artists anxious to land a record deal. As Keith Urban realized
early on in his career that “the object here is not actually to get
a record deal but to get the right record deal,” (as quoted from
Anastasia Brown’s Make Me a Star), you need to realize that
your goal is not just to get any job but instead to gain the kind
of employment that is right for your skills AND your interests.
That kind of wisdom Urban had is one of several things that
has contributed to his success. You can achieve success in your
chosen field with that same kind of wisdom. So get out there
and show the real world that you too are a superstar!
Lori Bumgarner is a former
college career advisor and a
now author, speaker, and music industry image consultant
based in Nashville, TN. Her
expertise has been featured
throughout the music industry
and in The Wall Street Journal
and several career/college
recruiting blogs. For more information, visit her web site at
www.paNASHstyle.com.
www.Twitter.com/TheAPCA
43
Late Night Programming…
ROCKS!
By Jessica R. Jackson
Jessica R. Jackson is the Director of Student Activities and Ellis Hall at Juniata College. Juniata College is a small private liberal arts college in central Pennsylvania that offers students many unique opportunities which help them grown into well-rounded, civic-minded leaders. She is the advisor to the
Juniata Activities Board and Student Government and oversees the 90+ student clubs/organizations
on campus. Before coming to Juniata, Jessica worked at Penn State Beaver in residence life and student activities. She grew up in the beautiful hunt country area of northern Virginia and later obtained
both her B.S. in Psychology (’03) and M.Ed in Community Counseling (’06) from Lynchburg College.
She enjoys the outdoors, running, reading, traveling and spending time with family and friends.
Late Night Programming…ROCKS! Late night programming is a great way to bring students together and to provide
fun options during the week or weekend. As an administrator
on campus, it is sometimes hard for me to consistently attend
late night events held by our student clubs; however, when I do,
I always have the best time and the most fun with the students.
Students want to showcase their talents and hard work and I
am always pleased to see these efforts come to light, provide
support and enjoy getting to know our students better.
So how do you plan for a late night program and have it
be a successful event? I often wonder about these two questions
as I can spend hours planning every detail of an event with
the students and we have no one show up; however, when we
spend little time planning we have an overwhelming number of
students in attendance. It is still a mystery to us but nonetheless
we have tons of fun and are always learning something new
each time. Although my students and I do not have all of the
answers, I can at least try to provide some insight into what
keeps students interested and coming back for more late
night events.
44
There is no magic wand that you can wave for late night
programming but if you keep your spirits high and your
thoughts on your vision and end goal, your events will be successful no matter how many people are in attendance. When
I look to plan an event (especially a late night event), I like to
take a step-by-step approach to make sure that I do not forget
anything. First, I always suggest speaking with others that you
think could help you co-sponsor the program. In the past, I have
co-sponsored events with the Activities Board, Student Government, Health/Wellness Center and Residence Life groups on
campus. I have also worked with outside organizations that
are more than willing to come to campus and share information
with our students.
Secondly, I always look at the campus calendar and any
calendar that a department has posted in their office area. I
do this because I do not want to plan something when there
are other events going on and where office areas or student
groups have spent countless hours planning and marketing their events. This is usually avoidable,
as long as offices keep the lines of com-
munication open. Open communication also helps troubleshoot
turnout for this event. Prime campus locations for these events
any concerns that arise unexpectedly.
would be in your dining hall, gym space or auditorium/theater
Once I have checked those first two steps off my list, I then
area. Here at Juniata, our student activities board has an enthulook at where to hold the event and what time would be best.
siastic crowd for Club VLB which is a dance that is held in the
For late night programming, there are many times and loca2-story lobby of our science academic building.
tions that may work. If you have a program that will be dur Now that you have the time, date, and location it’s time to
ing the week, programs that start around 9 pm or later would
market your event. Marketing events can be so much fun as the
work best. By this time, students have generally had their club
sky is the limit to what you can do. It does not matter if you have
or academic study meetings and may only have a few items
a large or small budget for your event; you just have to be creleft to do for their assignments. Also, 9 pm or later is a good
ative! You want whatever you are marketing to students to have
time since most “prime time” TV shows are at 8 pm during the
all of the details of the event – who, what, when, where, price,
week. The general sentiment on our campus is that you do not
and catch the attention of the reader. There are so many ways
want to miss Glee! For these programs, I would suggest a calm
to market to students today; you can use Facebook, Twitter, and relaxing atmosphere where students can easily drop in
YouTube, campus websites and text messaging systems. Digital
and out. A few ideas that come to mind are coffeehouses with
signage also seems to be taking off on some college campuses
student bands or outside performers, open mic nights, novelty
so you may want to look into what systems may be available for
programs where students can take something
your campus. Free stuff is also a hot commodity for
back to their rooms with them, or late night
students. If you are able to purchase giveaways to
snack bars. Great places to have these events
promote your event or brand your organization,
&a
are in building lobby areas depending on the
do it! Don’t forget to use old flyers or cardboard
size of the space; residence hall lounges (as
will pieces to promote your events. Those are great
long as you speak with the residence life staff
ways to be more sustainable and get the most use
make any late
to figure out how people will safely access the
out of your supplies. Also, if you have sidewalk
building); and campus ballrooms or dining hall
chalk available, use it to your advantage. There’s
night event a
areas. Also, don’t forget to provide light bevernothing like walking around campus and seeing
ages and snacks at the bare minimum. Food great
something that catches your eye on the ground.
generally attracts students to event so use it to
Lastly, TALK UP your event. Word of mouth is like
your advantage!
a virus and can spread fast!
When planning late night programs for the weekend aim
Since you have planned out most of the details of your
to begin around 10 pm or later. During the weekends, I think
event just make sure that you check to see if there is anything
students generally like to take things a little bit slower. For inthat you are missing. It is always wise to develop an event
stance, once finished with classes, I hear students say that they
planning checklist for each event so you do not leave anything
would like to relax for a bit, have dinner and catch up with
out. Also, you need to remember that no matter what happens
friends, relax a little bit more and then venture out for the eveduring the planning and execution of your event, just have fun!
ning. Great events for the weekend are dances, concerts, small
Having fun and a positive outlook will make any late night
games of chance events like bingo, and outside entertainment
event a great success. Yes, there will be challenges from time to
such as comedians or magicians; all of these examples are
time and things may not go as planned (even though you used
also awesome alcohol alternative events. All of these events
a checklist) but having fun and sharing good times will always
involve little work for the students that are to be in attendance
outweigh anything bad that may happen. So continue to use
except for maybe buying a ticket for a concert. When I worked
your campus resources such as other students, your advisors
at Penn State Beaver, I LOVED planning late night bingo with
and other persons on campus, try to provide incentives when
our student leaders as we would provide awesome prizes and
you can, think outside of the box and challenge yourself every
a nacho bar for those that attended. We always had a great
time that you have an event!
Having fun
positive
outlook
success.
45
Originality
Artist Ability
Relationship To Audience
Cooperation/Attitude
Road Crew/Management
Agency Follow-Up
Promo
Artists
Performance
Reviews
5
5
3
4
5
5
5
5
4
From Other Campuses
File your artist performance reports
at www.apca.com after every event.
5=Excellent
THE GRADING SYSTEM
4=Very Good 3=Average 2=Fair
1=Poor
Airbrush Extravanganza - Novelty
Fun Enterprises, Inc.
Keuka College - Michael Kelly - 11/16/2010
Ran out of supplies before closing-still great!
Arvin Mitchell - Comedy Summit Comedy, Inc. - 1.800.947.0651
Concordia College - Anna Johnson - 11/29/2010
BT - Comedy
O - 1.888.738.9996
The Ohio State University at Marion - C. Michael Short - 12/08/2010
Weather conditions caused performer to arrive late
4
4
3
4N
5
5
5
5NNN
Chad Daniels - Comedy Summit Comedy, Inc. - 1.800.947.0651
Lock Haven University - Caitlin McAloon - 11/16/2010
5
5
5
5
5
Chuck Miganelli - Comedy GP Entertainment - 1.866.812-8248
Keuka College - Michael Kelly - 11/16/2010
Great performance!
5
5
5
5
5NN
Comedian Josh Sneed - Comedy
Summit Comedy, Inc. - 1.800.947.0651
Massachusetts College of Liberal Arts - Jenn Craig - 12/09/2010
4
4
4
3N
4
3
5
5
5
5
5
5
4
5
5
5NNN
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5N
Del Suggs - Lecture
Del Suggs - 1.800.323.1976
Central Lakes College - Erich Heppner - 11/12/2010
Very well presented!
Cuyahoga Community College - Rita McKinley - 12/06/2010
Del was awesome for out leadership retreat.
Dr. Jim Wand - Hypnotist
Wand Enterprises - 1.815.747.6954
UW-Madison - Jackson Sattell - 12/01/2010
Donated his time to the Children’s Hospital of WI
Northeast Iowa Community College - Joshua Bulman - 11/30/2010
He was very enjoyable like always.
Iowa Central Community College - Anthony Acklin - 11/11/2010
Great performance
Hypnotic Intoxication- Keith Karkut - Hypnotist
Neon Entertainment
Keuka College - Michael Kelly - 11/09/2010
Information was good and comical
46
N=N/A
5
5
5
5N
Originality
Artist Ability
Relationship To Audience
Cooperation/Attitude
Road Crew/Management
Agency Follow-Up
Promo
Artists
Performance
Reviews
Rob Paravonian - Comedy Summit Comedy, Inc. - 1.800.947.0651
Lock Haven University - Caitlin McAloon - 11/16/2010
5
5
5
5
5
5
5
Roy Wood. Jr. - Comedy
Summit Comedy, Inc. - 1.800.947.0651
Gainesville State College - Stacie Rowley - 12/01/2010
Roy was one of the best comedians we have had!
5
5
5
5
5
5
5
Steve Hofstetter - Comedy
888-738-9996
The Ohio State University at Marion - C Michael Short - 12/08/2010
Steve got the entire crowd involved.
5
5
5
5N
4
3
Tim Young - Comedian
Summit Comedy, Inc. - 800.947.0651
Smith College - Patrick Connelly - 11/10/2010
Our campus loves Tim, an amazing performer.
5
5
5
5
5
5
5
Totally Tattoos - Novelty
Sensational Sounds, LLC
Georgia Highlands College - Megan Youngblood - 11/02/2010
4
5
5
5
5
5
5
From Other Campuses
File your artist performance reports
at www.apca.com after every event.
5=Excellent
THE GRADING SYSTEM
4=Very Good 3=Average 2=Fair
1=Poor
N=N/A
Wondering how good an act really is?
File your artist performance reports at
www.apca.com
after every event.
47
48