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Facebook
FAME
How to Get Your Business Discovered on Facebook
by
Table of Contents
Welcome
2
About the Author
3
Chapter 1 Why Facebook?
5
Chapter 2 Profiles, Groups and Pages
8
Chapter 3 What’s So Special about Facebook Pages?
12
Chapter 4 How to Make a Page
16
Chapter 5 Page Settings
23
Chapter 6 Apps
32
Chapter 7 Welcome Tabs
36
Chapter 8 Website Integration
48
Chapter 9 Using Facebook as Your Page
51
Chapter 10 Claim Your Fame: How To Measure Your Success
53
Chapter 11 How to Get Prospects To Click the “Like” Button
56
Chapter 12 How To Get Discovered By Your Best Prospects
59
Chapter 13 Automate Your Facebook Fame
65
Chapter 14 Get Them To Fall In Love With Your Business
73
Chapter 15 Multiply Your Influence
77
Chapter 16 The Side-Effect Method
81
Facebook Case Studies
85
Welcome!
Welcome to Facebook Fame! I wrote this book for YOU and I’m thrilled that you’ve
taken a little time out of your schedule to sit down and read it. Running a small
business is demanding, which is why this book contains a simple, effective Facebook
strategy that doesn’t take much time to put in place.
Why “Fame”?
I believe that becoming the go-to business in your industry is the best marketing
strategy for a small business. Without a big marketing budget to work with, you
need prospects to come to you!
For a small business, being “famous” doesn’t mean that you’re chased down by the
paparazzi, it means that everyone in town knows that when they need the best, they
come to you. Keep reading to learn how to use Facebook to achieve that.
How To Use This Guide
If you already have your Facebook Page set up and you’re familliar with all the settings and options, you may want to skip over some of the more technical chapters.
Don’t worry, I won’t get my feelings hurt! There’s plenty of juicy strategy inside that
works for even a seasoned Facebook user.
If you don’t have a Facebook presence set up yet or are very new, you’re in the right
place! Just read this book from cover to cover to learn how to use Facebook to draw
people into your business, step by step.
Facebook Fame: How to Get Your Business Discovered on Facebook | Welcome!
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About the Author
Laura Roeder is the founder of LKR, a technology
education company for the small business.
Laura is an online marketing expert who loves nothing
more than seeing small businesses thrive. She is the
creator of Creating Fame and Your Backstage Pass to
Twitter, among other video training programs.
She resides in Venice Beach, California where she
video blogs, makes frequent trips to the library and
volunteers with local middle schoolers.
Laura has been a speaker at numerous influential
industry conferences including: The South by Southwest
Interactive Conference, Online Marketing For Women
Entrepreneurs, The Social Communications Summit
and Blogher, discussing social media marketing
marketing, technology, and personal branding.
Connect With Me on Social Media
Twitter: @lkr
Facebook: http://www.Facebook.com/GetTheDash
LinkedIn: http://www.linkedin.com/in/lauraroeder
Facebook Fame: How to Get Your Business Discovered on Facebook | About the Author
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Want This Book In A Series of Walk-You-Through It Videos?
Sometimes technology just makes more sense when you can watch a video
and follow along live right on your own Facebook Page.
If you’d like to have all of the information in this book (plus more) in video
format that’s constantly updated with new videos to reflect the ever-changing
world of Facebook, invest in Zero To Facebook.
Zero to Facebook is a self-paced, on-demand video training
program that walks you through exactly where to click and
what to do on Facebook. You’ll also receive full transcripts,
overview slides, and audio downloads so that you can take
the program with you wherever you go.
And unlike this book, Zero to Facebook comes with free lifetime access
including all updates and future versions. You’ll receive a login to our
unique online training environment that’s automatically updated with
the latest Facebook marketing strategies.
Facebook Fame readers receive an exclusive discount on Zero to Facebook.
To receive your special discount, click here:
https://roeder.infusionsoft.com/saleform/nathnifou
Facebook Fame: How to Get Your Business Discovered on Facebook | Zero to Facebook Videos
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Chapter 1:
Why Facebook?
Facebook is a powerful marketing tool for the small business.
In most marketing channels, you can expect that a small percentage of those
you’re trying to reach will notice your message. On Facebook, they’re already
paying attention.
You’re not popping up a billboard on the highway in hopes of capturing someone’s
interest as they drive by. Everyone who Likes your Page is raising their hand and
expressing their interest in learning more about your business.
They are letting you know
“I want you to market to me. I want to hear from you.”
Facebook Fame: How to Get Your Business Discovered on Facebook | Chapter 1: Why Facebook?
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Facebook provides an entirely free method
of connecting with your customers.
This is such an obvious fact that we often overlook it.
I’m not talking about Facebook’s paid advertising, but about using Facebook
as a free marketing channel. (This book exclusively covers how to use
Facebook for free.) It is an amazing way to communicate with your customers,
to have your customers talk to each other, and to distribute your content to them.
Facebook is also incredible social proof.
Pages are testimonial generating machines and they’re undoubtedly real,
unlike the usual testimonials you may find on websites.
Why is this so powerful?
Testimonials on a website may look great, but there is no way of knowing
whether they are genuine. Facebook testimonials are linked to a real
person’s Profile, so you can see who left them. You can see their picture,
read the information on their Profiles and Pages, connect and chat with
them to see what they’re all about. A potential customer could connect
with your existing fans to learn more about them – but also about you.
It’s really cool and it happens naturally on Facebook Pages.
Facebook Fame: How to Get Your Business Discovered on Facebook | Chapter 1: Why Facebook?
From this screen shot of my Facebook Page
you can see these are all real comments,
from real people, all voluntarily left on my
Page.
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Facebook keeps your audience updated about your business in a place
they’re already visiting.
Instead of asking your customers to visit
your website or blog, you get to show up
where they’re already hanging out online.
At the time of publishing, Facebook
had over 750 million active users.
People spend over 700 billion minutes
per month on Facebook.
The average Facebook user is connected
to 80 Pages, Groups and Events.
These are the reasons why I love Facebook for marketing the small business!
Facebook Fame: How to Get Your Business Discovered on Facebook | Chapter 1: Why Facebook?
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Chapter 2:
Profiles, Groups and Pages
There are three types of Facebook properties:
Profiles, Groups, and Pages.
All three properties have similarities, but are different in their purpose and
use. Facebook confuses the matter even more by making changes to these
properties that make the distinctions between them harder to spot if you’re
not used to them.
Let’s look at each of the three properties in
turn -- their differences and similarities, how
they should be used according to Facebook,
and how to tell if you’re on a Profile, a Group
or a Page.
Openmirrors.com
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Profiles
We’ll start with Profiles. Personal Profiles represent
you on Facebook. Profiles can only be made to
represent a person, not a business, brand, or any
other entity. Facebook restricts you to one Profile.
Here’s an example of a Facebook personal Profile.
What does that really mean?
You can only have one personal Profile on Facebook.
This means that creating two Profiles -- one that you
use for business networking and another which you
use to connect with friends and family -- is against
Facebook’s Terms of Service.
Although many people have done exactly this, please
don’t consider it yourself. Facebook may well shut
down one of your Profiles if they discover you have two.
You can always identify your Profile by the Friend option.
You can only Friend a Profile on Facebook. If you see a
link on a Facebook property that says Friends or if you
are Friends with an entity on Facebook, it means that
entity is a Profile.
Facebook clearly states that only one Profile per person is permitted, and that you have to use
your real name. You can not use your business name, your brand name, or anything like that as
a name on your personal Profile.
This doesn’t mean that you can’t promote your business.
You can talk about whatever you like. You can put links to your business, you can put links
to your blog -- anything you would usually do to promote your work is not against Facebook’s
Terms of Service, as long as you remember you can create only one Profile.
Your personal Profile exists to represent you, not your brand or your business.
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Groups
Facebook’s description of Groups states that
Groups are for
“communicating directly with the
other Facebook members who share
a professional interest or hobby.”
There was a lot of debate as to which kind of
entity you should use to promote your business,
a Group or a Page.
That debate has ended and the
answer is clearly Pages.
This is an example of a Group. You can
always identify a Group by the Join option.
You can only Join a Group on Facebook,
so if you see that little Join button, or if
you’re a member of something, you know
that it’s a Group.
We will elaborate on why the answer is Pages in the next chapter.
It’s not against Facebook’s rules to talk about a business on a Group.
You’re allowed to create a Group to promote your business, but a Page
is a much better choice.
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Pages
The third type of Facebook property is the
Page.
Pages are for “communicating with customers
and fans.”
That’s the language straight from
Facebook and they explicitly ask you
to promote your business using a Page.
The word “customer” is even used in the
description.
This is an example of a Page. You’ll notice
there’s a little Like button on the top. You can
always identify a Page by that Like option.
You can only Like a Page on Facebook.
These are the differences between the three types of Facebook properties,
Profiles, Groups and Pages.
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Chapter 3:
What’s So Special about
Facebook Pages?
Facebook has made it very, very clear that Pages should
be used to represent your business.
Facebook Pages were created specifically for this very purpose.
But it’s not just about following Facebook rules. Compared to personal
Profiles, Pages have many built-in advantages to that will help customers
find you on Facebook.
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For example, your Facebook personal Profile is capped at only 5,000 friends. Once you hit
5,000, nobody else can become your Facebook friend, no matter how much they want to.
The number of people who can Like your Page, on the other hand, has no limits. You can
have an unlimited number of Facebook Likes. This may not seem important when you are just
starting out, but think about the future:
You’re growing a business, you would never want
to cap your prospects at just 5,000 people.
A Page allows for that growth.
Pages have the most app and integration options. Pages are like mini-websites and are the
only type of Facebook property that allows you to have a more customized appearance.
Facebook has really focused its development energy making
Pages the property that people will spend a lot of time on.
Pages are also the only Facebook property open to the public,
even to non-Facebook members.
You don’t have to be logged in to Facebook
to view a Page.
This gives you the opportunity to use your Page for promotion
purposes, just like a website, without having to worry whether
your potential customers have a Facebook account.
You can view a Page even if you
are not logged in to Facebook.
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Another big advantage of using Pages is that your special
offers and business updates are well-received.
Anyone who Likes your Page has asked for updates about your business.
Your offers and promotions won’t be a surprise to them -- the way it would
be to some of the friends on your personal Profile.
Pages are used for business, Profiles are not.
Many people use Profiles just for connecting with real life personal friends,
and they certainly don’t expect - or want - to be marketed to there.
Not everyone connected to your Profile is interested in your business.
In fact, most of them probably aren’t. This is the biggest mistake people make
with Facebook. This is why there’s so much Facebook spam.
Many people market their business to everyone that they’re connected to as
friends on Facebook. That’s why you get event invitations for cities that you
don’t even live close to.
Your personal Profile is where you connect with people from many different
areas of your life.
They’re interested in you, but they may not be interested in your business.
Don’t waste time promoting to people who don’t want to hear from you,
or don’t even live in the area your business serves.
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But when you create a Facebook Page that’s specifically about your business, you
can feel confident using that Page for marketing. Because every single person that
chose to Like your Page has raised their hand and told you,
“Yes, I’m here for your business. I want to learn more about it.”
Anyone who Likes your Page has asked for updates about your business. Your offers
and promotions won’t be a surprise to them -- the way it would be to some of the
friends on your personal Profile.
That is the biggest reason for using a Page to promote your business on Facebook.
People are there to be marketed to.
People are there to learn more about your business.
And you don’t have to worry about bothering people who are not interested.
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Chapter 4:
How to Make a Page
Creating a Page is easy, especially if you log
in to Facebook and go straight to this URL:
http://Facebook.com/Pages/create.php
You can also find this screen from Facebook’s navigation
menu, but they like to move it around a lot, which can make
it hard to find. Look for it under Ads and Pages on the lefthand side or on the bottom of your Profile Page.
However, it’s a lot easier to simply bookmark the URL above,
so you can reach it whenever you want.
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So which kind of Page should you create?
You want to choose the one that’s truly most accurate
for your business. Facebook helps you by offering good
options and choices for the different types of Page.
For example, if you are a retail business, you will likely
choose the Local Business Page. You will then find
appropriate options offered to you, such as putting in your
hours of operation.
If you are a speaker, the best choice may be an Artist,
Band of Public Figure Page. When you start creating
the Page, you’ll be asked for more information, with
appropriate options for that type of Page.
The Create Page screen offers you a choice of
Pages to create.
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For this example, let’s create a Brand or Product Page.
Starting in the top right square the first thing you do is
choose your category.
The categories for a company organization or institution
are going to be different from the categories for a local
business or place. You can use that to help you if you’re
not sure which of these to choose.
Simply open the dropdown categories
and browse through them until you find
your perfect fit.
You might fit in more than one category, but don’t let
that worry you. Simply choose the category that most
accurately describes your business.
Clicking on the downward arrow shows you all
the different categories.
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Naming your Page is important because you can’t change it.
You want a name that describes your business accurately, that’s
searchable, and is not too short or too long. I know that’s a pretty tall
order, so here’s what I would suggest:
Your business name is essential -- use it as part of your Page name.
If it isn’t clear what you do just from your business name, add a
descriptor into the name of your Page to help people find you.
Remember to try and keep it short, but not too short!
For example, my Page is called
The Dash Community, which
isn’t a great name! It doesn’t
contain my name, so when
people search Facebook for
Laura Roeder they don’t get to
my Page. Hindsight is 20/20,
don’t make the same mistake!
Let’s say that our furniture company is called something off the wall,
for example, Lookie.
Calling the Page Lookie alone doesn’t tell people what the business
is. So we might want to call it Lookie Modern Furniture.
Now people will be able to tell what this business does just by
glancing at the name of the Page. They might not know the name
Lookie, but they can see that it deals in modern furniture.
Once you have chosen a descriptive name, click to agree
to Facebook Pages’ terms and it’s time to get started.
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If you already have a Profile on Facebook, these next steps will be familiar to you. Don’t worry if you’re
completely new to Facebook -- the options are self-explanatory, and Facebook makes it easy for you to
get started.
This is where you edit your business information.
First, you’re going to upload an image to use on the
left-hand side of your Page.
This area is very important, so make your image as
interesting as you can. You want to grab people’s
eyes when they get to your Page. For a furniture shop,
an example of such an interesting image might be the
best piece of your furniture.
Inviting your friends is next, but this is only going to
bring up the friends on your Facebook Profile. If you
are friends with people that are interested in your
business, this is a good step to do. Let your fans,
customers and subscribers know about your new
Page.
You can import contacts here to send people a message, but be careful:
only import contacts you know have an interest in your business, or you
could be seen as someone who sends spam – unsolicited emails. If you do
have a list of people that are interested in your business, then this is an
excellent way to let them know.
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Next, post an update. This is the first status update
that’s going to show up on your Wall, and it can be
a welcome message, or even a special promotional
announcement. (Don’t forget to also promote your
Facebook Page on your website!)
Add a Facebook Like box to your site. This is a great
thing to do, and Facebook will take you through the
interface for adding this little box to your website, so
that people can easily get to your Page.
There is also an option to set up the Facebook App
to use with your email or your cell phone for easy
text or email updates. If you have a smartphone such
as the iPhone or Android, using the Facebook app
is easy. But even if you only have text messaging
capabilities, setting this up is still a good idea as
it would give you an easy way to keep your Page
updated on the go.
Editing your personal information is going to depend
on what type of Page you have chosen. Facebook
is going to give you different options depending
on whether you have are a public figure or a local
business, as we saw earlier.
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This is all very self-explanatory, you just need
to go through and answer the questions, such
as when was your business founded, write a bit
about your business, add a description, awards
you may have won, what your products are, and
where your website is.
You don’t have to be all clever and creative,
just answer the questions.
Facebook makes it really easy to set up your Page.
Don’t be put off by everything you have to do, just follow through one step at a time,
and soon you’ll have your very own Page published.
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Chapter 5:
Page Settings
Once you create your Page it’s time to fill it
with more information, and you need to get
into the Edit Page settings, found by clicking
this button at the top right corner of your
Page:
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Settings
Posting preferences
Email notifications
Always comment and post on your Page as Your
Page Name (in my case, The Dash Community)
even when using Facebook as Your Personal
Profile (in my case, Laura Roeder).
Do you want to know every time someone posts
or comments on your Page? You can set your
preferences here, and following the link you can
further control your email settings.
Checking the “Posting Preferences” box means
that even when I’m logged in as my personal
Profile, my comments on The Dash Community
will show as The Dash Community, my Page
ID. Unchecking this box means my comments
on my Page will be as Laura Roeder, using my
personal Profile ID.
Receiving notifications isn’t overwhelming when
your Page is new, but as it grows in popularity,
you may wish to change your settings, or even turn
notifications off completely.
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Manage permissions
Page visibility
DO NOT check this box, if you do no one but
administrators will be able to view your Page. You
would only use this when you’re still working on your
Page and aren’t ready for it to be public.
Country restrictions
It is unlikely that you’ll want to place a country
restriction, but if you’re a local business serving a
specific area this might be an option that you would
choose.
Age restrictions
If you have adult content in your business you will
want to restrict your viewers to a particular age.
For the majority of us, restricting by age is not
necessary.
Wall tab
Posting ability
You have two options here, show all posts or posts by
Page. Posts by Page means that only posts you make
will be shown on your Wall. Show all posts is the best
choice here.
I recommend that you allow users (the people that like
your Page) to post content on your wall in order to create
an interactive community. You can also decide if users can
upload their own photos or videos. I suggest that you allow
this as well, you can always come back and turn it off if the
content becomes off-base or unmanageable.
Default landing tab
Your default landing tab is where people will land on
when they first to go to your Facebook Page. If you’ve
created a landing Page for new visitors, choose it.
Otherwise, set this to your Wall.
Moderation blacklist / Profanity blacklist
These options are there in case you need to moderate
inappropriate comments. You probably won’t need to use
these options.
Delete Page
Here you can permanently delete your Page.
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Basic information
Category
If you think you might have chosen the wrong category
for your Page, here is a chance to change it. There’s the
larger, main category and also a subcategory choice. The
options you see in this area are going to depend on the
category that you’ve chosen, so you might not see the
exact same ones that I have here.
User name
This is the special short URL that you can create after
you receive 25 likes.
Name
This is the user name of your Page, based on the name
you chose for your Page. You can only change the name
of your Page if you have fewer than a hundred likes.
Once more than 100 people like your Page,
you can no longer change its name.
The remaining boxes under basic information are very self-explanatory.
I won’t go though them individually because they’re going to be different,
depending on the category that you’ve chosen. But Facebook doesn’t try to
trick you here. Simply go through and fill out as many of these as you can.
The more information about your business you can provide, the better.
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Profile picture
This is a very important part of your
Facebook Page. This is the picture
that’s going to show up on the left-hand
side of your Page.
Use this picture to capture the
attention and interest of your
visitors and customers.
The maximum Profile picture dimensions are
200px wide by 600px high, and I suggest you
use all of this valuable real estate.
Create a custom image that’s going to look
really nice in your Facebook and represent
your brand. Make sure to edit your thumbnail
-- the smaller picture that shows up when
you leave a comment on your own Page, or
elsewhere.
Choose an area of the main picture that will look
good as a thumbnail when it is small. If you need to
add a different picture here, go to the Browse option
and upload another custom image.
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Featured
Featured Likes
This is a new and interesting option: you can
edit the Likes that are featured on your Page.
Looking at my Page, on the left-hand side
under the image, there’s a list of other Pages
that my Page Likes. In this edit box I can
choose which ones to show by checking their
box.
The Featured Likes rotate on the left side of
your Page and you might want to strategically
choose what’s showing, since this is a pretty
prominent part of your Page.
The Likes you choose to feature will show up on the
left-hand side of your Page.
Featured Page Owners
You can publicly connect the personal Profile
of a Page Admin to the Page, however I prefer
to keep my personal Profile separate. If you
do want people to see your personal Profile
you can add yourself here as a Featured Page
Owner.
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Resources
As you can see there are lots of good
things in this section: Advertise on
Facebook, Social Plugins, Send an Update
and Tell Your Fans.
We’ll be looking at all these options in
detail later on in Chapter 8.
Create Alias
You can set the name for your Page or your
Profile here and it easily directs someone
to your Page by putting a user name before
it. You need 25 likes before you can set a
custom name for your Page. You will not be
able to edit or transfer this user name once
you set it.
Send An Update
This is not a very obvious option, but potentially a very useful one. This is where you can send an
update to everybody who likes your Page.
Unfortunately, this is isn’t quite as good as it sounds: the way Facebook currently has this set up
means updates are really buried. An update sent from here doesn’t go to the Facebook messages
area at the top of your Profile. Instead it goes to a buried part of Facebook and people have to click a
separate tab to see their updates.
Facebook might change this in the future, so the ability to send out a message to everybody who likes
your Page is a great marketing tool. It just isn’t prominent enough at the moment and you can’t count
on a lot of people seeing your update.
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Manage Admins
You can add someone as an Admin for your Page
and give them the same control that you have. This
may be very useful once you have a busy Page.
Lookie Admin
Apps
Apps, or Applications, are extensions that you can
add to your Page to make it do other things. We’ll
be talking about these in detail later in Chapter 6.
Mobile
It’s possible to send updates to your Facebook
Page using email or texting. You can sign up for
that here and it also gives you the custom email
address to send the updates to.
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Facebook Insights
Now, this is fun and a lot of people don’t even know about this. Facebook has a lot of really valuable
information about your community. This alone is a compelling reason to use Facebook because it contains
interesting demographic information that you really can’t get anywhere else.
Page Overview
This first Page is your overview, showing you the Page statistics. You can see
your numbers going up and down, the interactions that you’re having, and
you can change the options to see different timeframes.
Users
This tab is especially interesting, because here you can see the demographic
information about the people who like your Page. It provides a breakdown of
the gender and age of people who like your Facebook Page and it shows you
what countries they come from.
It’s possible to get this geographic information from your web analytics
report, but Facebook is the only place I know of where you can get accurate
data about the age and gender of your community. You can also see the
external referrers that are sending people to your Facebook Page, as well as
which areas of your Facebook Page people are looking at the most. Are they
looking at your photos, listening to your audio, or watching your videos?
You can use this information to tailor your Page updates based on what
your audience likes.
Interactions
This tab shows you the impressions and the feedback of all the different
things you post. This is really valuable data that not many people know is
available to them. If you want to know how many impressions (views) certain
content received or what updates people find most interesting, this is the
place to look.
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Chapter 6:
Apps
Apps are applications coded specifically for Facebook that
add different functionalities to your Page.
It can be anything from creating a
custom tab on your Page, to searching
the web, to adding a game your visitors
can play -- all right from your Page.
This is the equivalent of making your
website do all sorts of different things,
with no technical knowledge required.
Apps are not exactly easy to find on
Facebook, but you can bookmark this url:
http://Facebook.com/apps/directory.php
to find the directory of apps when you
need it.
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It’s easy to get a little app crazy on your Facebook Page, but remember:
this Page is primarily about your business.
It’s a good idea to practice some restraint.
You want to include applications that will enhance someone’s experience of using
your Facebook Page, not distract them with lots of bells and whistles.
On the Facebook Fame VIP Resources Page, you can
find a resource where I have an up-to-date list of my favorite
applications for Facebook. Sign up for the VIP Resources here:
http://www.lauraroeder.com/facebookfamevip/
The apps I have on my Facebook Page include YouTube for
videos and a link to my Twitter account. I use these apps
because videos and Twitter interaction are tightly integrated
with my business. But as you can see, I don’t have a ton of
apps listed here because I want to keep people to focused
on my business and my website.
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To add an app, you start in the App Directory and choose a
category. The Business category will have the most suitable
Apps. Let’s choose the Bing app as an example.
The app Page can be a little confusing. You don’t need to
click on the Like button in order to install the app. You don’t
need to click on Go to App either. What you need to click on
here is Add to My Page, and then choose the Page you want
to add it to from those in the pop up window. This will install
the app to the Page you have chosen.
When you go back to your Page, you will see the added App.
If you make a mistake, or change your mind about using an
app, you can always remove it. To get rid of an unwanted
app go to Edit Page then Apps, and there is the list of all the
apps installed.
Click Add to My Page to add the app.
It will bring up the pop up window.
You can see the added Bing app in the app list. In this particular case,
it’s just a Bing search box that allows my visitors to search the web
from my Page.
To delete the Bing app, click the Remove x.
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Some apps have different settings you can customize. You can access most settings from
the settings Page, but some have additional settings found when you click Go To App.
You should have a look at both the settings and Go To App to make sure you get the full range of options.
For example, Social RSS app has only one setting you
can change from the Settings window, its name.
Clicking Go to App will often bring up other options,
where you can fill in your feed settings.
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Chapter 7:
Welcome Tabs
You have probably visited some Facebook Pages that send you
to a custom Page tab, rather than sending you to the usual Wall
area. This custom tab usually encourages you to Like that Page.
For example, if you go to http://Facebook.com/open you will see the
American Express OPEN Page.
Here we have “Like American
Express OPEN” and there
is an arrow that points to the
Like button. There’s more
custom content too, like follow
us on Twitter, Facebook Tips
for Your Business. In the side
menu you can see this is called
the Big Break tab and it’s
their custom landing tab.
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Should you use a custom landing tab, or should you simply leave
your Wall as the default tab you visitors will see first?
I think there are pros and cons to both methods.
I really like how the custom landing Page encourages people to Like the Page, by making it very
prominent and easy. You can also include an opt in form and other custom content here, which
can be useful for your marketing campaigns.
But I also think there’s something to be said for sending people right to the Wall, where they can
dive straight into the interaction -- because that’s the heart of Facebook.
It’s really up to you to decide which option is best for your business.
If you do decide to create a custom landing tab, do it well.
Make that Like button as prominent as you can.
Offer a special piece of content to people who Like your Page.
Ask them to opt in for something on your website, or send them to more
content within your Facebook Page or within your website.
The American Express OPEN Page has links to different parts of their Facebook Page, with content
from different experts. This is an involved example, but it’s well done because they’re taking you deeper
into their Facebook Page to show you what they have to offer, why you might want to stick around.
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How do you set the landing tab?
Go to Edit Page. Under Manage Permissions, where it says Default landing tab, you can choose
any tab on your Facebook Page, including the Wall, as your landing tab.
To use our previous example, American Express are sending people to their Big Break tab, so they
would click Big Break on this screen.
How you choose to use this custom tab is up to you. You
can include anything you want in this tab: you can embed
a video, you can use custom graphics, you can format
the text any way you want, you can insert an opt-in form
– or any combination of these elements.
Anything that can be used on a website can
also be used on your custom Facebook tab.
There are a few different ways to create one of these
fancy custom landing Pages. An easy option is to use
a Facebook app.
There are a lot of choices here as well -- quite a few
different apps allow you to build a custom landing tab.
The app that I recommend is called Static
HTML: iframe tabs.
The reason I recommend this app is because it’s
completely customizable, and it allows you to
create different views for fans and non-fans.
When you look at The Dash Facebook page, the first
thing you see is the tab called Free Membership. In this
particular case, the landing tab is used as an opt-in for
my weekly newsletter and is quite simple. But if you need
a more elaborate tab, you can build it just as easily. You
can include forms, graphics, videos – whatever you like.
.
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Static HTML: iframe tabs also allows you to create multiple tabs, and it’s completely
free to use.
This is the most advanced, full-featured app that is available for free. It doesn’t even require its users to
include a credit or advertisement link on the bottom, the way many other free apps do.
To add the Static HTML: iframe tabs app to your Page, use this link: http://bit.ly/zeropage
The popup will give you the option to add
Static HTML: iframe tabs app to your Page.
Once you choose to add the app, you will
see a new Welcome tab on your Page.
(The tab is called Welcome by default; but
you can change it to whatever you like. There
are detailed instructions on how to change
on page 43.)
You can always find your custom Static HTML
tab by looking for its icon: a little gray star.
Clicking on the gray star will bring up the
interface to customize your content.
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Openmirrors.com
It gives you two options: regular content and fans-only content.
You have probably seen examples of this on Facebook.
There are many Pages that invite you to like the Page
and get something special as soon as you do. You can
automatically do that on your Page using this interface.
So, for example, you might offer people a free report,
or a guide to encourage them to like your Page. In this
case, your regular content would have a call to action,
something along the lines of “Like this page and get my
free report,” while your fans-only content would include the
link to the free report.
As soon as people click the like button, they will be able to
download your report.
You can customize your landing tab even further.
You can use HTML, CSS, JavaScript — anything that
you can use on a webpage. Of course, if you don’t know
much about building webpages, this can seem intimidating,
especially since this app doesn’t have a visual editor. You have
to insert actual code, there is no WYSIWYG interface.
But you can still do this very easily if you have a WordPress site.
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Here is an easy way to create this code:
Create a draft of a post in WordPress. You don’t
have to actually publish this draft on your WordPress
website; this is just a shortcut to generate the code.
As you know, in WordPress, you can easily tweak
various elements without knowing any code at all. You
can insert a headline, make it larger, or change the
color. You can add images, videos and forms. The
WordPress visual editor allows you to format your
post the way you want to, without even looking at the
code.
Just tweak your draft until the preview window looks
the way you want your landing tab to look. Once you
have all the elements exactly where you want them,
click on the HTML tab to switch to code view.
Click on HTML tab to get the code. Copy it into
the Static HTML box.
You don’t have to understand any of it, all you need
to do is select it and copy it. Then switch to the
Welcome tab on your Facebook Page, and paste the
content.
Click save and view the tab.
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Static HTML: iframe tabs app will give you the option to see
it as either a fan or a non-fan. If you have only pasted the code
into the non-fan window for now, this view is going to be the
same either way. (You can always add the special content for
fans later, using the same procedure.)
If you view it as a non-fan, you will see how the Welcome tab
will appear to people who do not like your Page yet. When
someone is looking at your page and they click Welcome,
this is the interface that they will see.
But for the moment, the first thing they will see is still your Wall.
To change that, you can set the Welcome tab as your
default landing tab.
Setting your default landing tab is simple. Just choose Edit
page from your Page profile. From the Manage permissions
tab, you can select your default landing tab.
This is set to Wall by default. If you change that to Welcome,
whenever someone visits your Facebook Page, the tab you’ve
just created is the first tab that they’ll see.
Don’t forget to save that change!
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But what if you don’t want it to be called Welcome?
What if you want it to be called Sign up or Subscribe for
free, or another custom name?
Here’s how you can change the name: go to your apps and find the
little gray star, which is the icon for Static HTML: iframe tabs.
Click Edit settings to bring up a popup window where you can set
your custom tab name.
Change it to Sign Up For Free, or whatever you want to call it,
and hit save. When you go back to view your page, you will see the
name you just chose.
This is the icon for Static
HTML: iframe tabs.
Another great feature included in Static HTML: iframe
tabs is multiple tabs.
You can use one for people to sign up for your newsletter, and
another one where they can browse through the products that you
sell; you can create a really nice-looking custom tab that features
your services, and another tab with a map to your business – you
can add all of these tabs to your Facebook page.
Click “Edit Settings” to bring up this window:
To get extra tabs, use this link: on.fb.me/extratabs.
You can add as many as 12 tabs to your page. The process is
exactly the same as with the first one. You can create a custom
full-featured Facebook Page with these tabs.
Anything you can do on a website, you can
also do with these tabs.
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For another option for creating a free landing Page that looks great,
Check out http://Pagemodo.com.
Simply click Get Started Now without signing in to see the free options.
You will be taken to a choice of the layouts that you can use for free. There
are a lot of professional looking templates for you to choose from to help
you create a basic landing Page, for free, with a nice professional design.
Of course, they do have a lot of different options to entice you to upgrade,
such as collecting email addresses, adding a slide show, or removing the
footer. Whether or not this is something that might work better for you
depends on your needs.
The North Social (http://northsocial.com/) is a subscription-based
website that offers more customization options and has many
professionally designed templates.
The monthly fee to use this website is/starts at $19 ,99.
This option is more involved. Whether the subscription is worth it for your
business, again, depends on your needs.
Whatever your needs are, one of these three options
can get you started on your custom landing tab.
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Want to use your Facebook custom landing tab to get people to opt in to your list?
Let me share a strategy that will allow you to do just that. You can
also track conversions from Facebook with this strategy -- you will
know exactly how many people signed up for your list from your
Facebook landing tab, and how effective this strategy is.
Let’s look at The Dash Facebook landing tab as an example.
It’s a very simple call to action for signing up for The Dash, the
newsletter. There is some introductory text, and the call to action:
“Sign up here for FREE instant access.”
Notice anything different from most Facebook Pages?
Unlike many other Pages that invite you to click the like button in
order to receive a free gift or bonus, the call to action on this page
is not to like the Page. The call to action is to sign up for the
newsletter.
The call to action is to sign up for the newsletter,
not to like the Page.
I ask for email addresses instead of likes. Why? Because I want to get both.
I want to get an email address, and then get them to like the Page.
Here is my strategy for doing that.
Once someone clicks on that link, they will sign up for my mailing list. As soon as the sign-up is
complete, they are taken to a special Thank-you page.
This Thank-you page is used to track Facebook conversions. You can easily set up a similar
system with your email management company that will send people who click the link from your
Facebook landing tab to a custom Thank-you page.
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The process is a little different depending on your company. Usually
there is a form to fill out, but if you can’t find it right away, you can
look in the how-to section of their website, or email and ask them
how to do it.
When you set up this form, you will be sending people to a Thankyou page by providing a URL to that page.
The imprortant thing is to set up a special Thank-you page that you
only use for your Facebook landing tab. This page can look
identical to another Thank-you page, but make sure it has a unique
URL that you do not use for anything else. This way you will know
that any hit to this particular page is a conversion of someone who
signed up using that tab on Facebook.
And here is the second part of the strategy.
If someone signed up for your mailing list, but
didn’t click that Like button yet, you can use the
Thank you page to encourage them to do so.
Here is the Thank you page for The Dash
newsletter. You can see the call to action here:
“Don’t forget to complete your membership,
like The Dash Community on Facebook.”
On the Thank-you page for The Dash newsletter, there is an
embedded widget, so people can click the like button directly from
the Thank-you page. They don’t even have to click on the link; and
it takes less than a second of their time to click that like button.
The easier you make it for someone to follow your
call to action, the more likely they will be to do so.
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This is how you can get the best of both worlds.
People will give you their email address when they subscribe to the newsletter, and then
they’ll be encouraged to like the Page.
Even if they don’t do so right away, you can send them other reminders.
Every The Dash newsletter has a call to action to like the Dash on Facebook. If they don’t do it right
away, they will be reminded several more times. You can use a similar strategy, and include a call to
action in every email you send out to your subscribers.
You can make this call to action different from one newsletter to another, tie it in with the main
content, engage your subscribers, invite them to participate in the conversation, and you will have
gained both subscribers and fans.
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Chapter 8:
Website Integration
It’s time for some cutting edge, fun, high-tech stuff:
learning how to integrate Facebook on your website.
First, go to your Facebook Page, and click Edit Page
found at the top right-hand side. From the options
listed, choose the Resources section.
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You can choose from different types of elements here.
One such element is the Like Box.
When you click Add A Like Box, you’re going to see
all the Like Box options. Some of the choices available
are for developers, so there will be some things on here
that you don’t understand. Don’t get confused, don’t get
overwhelmed, just follow these simple steps:
Your Like Box can be horizontal or vertical, and
you can choose a two-column layout. It can also
include your fan count, your photo and your latest
status, and it will automatically update this data
from Facebook. Save your Badge choices and
click Other to generate the code you will need for
placing the Badge on your website. (If you have a
Blogger or Typepad account you can click those
buttons to generate code rather than Other.)
Enter your Facebook Page URL. (in my case it’s
GetTheDash)
You can then change all the other options, such as the
width, the color scheme, whether you want to show
faces, showing your stream, or if you want to use your
header.
For example, you might want remove the faces and the
stream and just have this cool little widget containing
the photo, the name of your Page, and the button where
your visitors can click. Once you paste the code into a
Page on your website, it will be completely interactive.
People will be able to click Like, or if they already Like
you, it will show them that too -- just as it would on
Facebook itself.
Once you have made your decisions, click
Get Code. Copy and paste this code to
your website, or you may want to let your
developer do this for you.
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One other option that’s useful is the Like Button.
Put in the URL of your website, and choose your layout, style, button count, box count, font and
width. You can choose the word to display such as Like or Recommend, and once you’re happy,
click Get Code.
The Like Button is also interactive, making it easy for people to Like your site from their Facebook
account.
These are the easiest methods of integrating Facebook on your website.
I’ll leave the other options as they are more complex and best used by developers.
Another fun element you can add to your website is Facebook comments.
There are two main ways to integrate Facebook comments onto your
website; one is with the developer options, but if you do not have any
coding knowledge, you may need help to get it done.
If you use WordPress for your website and blog, there is an easier way:
Search for the plugin Facebook Comments For WordPress. (This is
what I use on my blog.)
There are a few steps to set this up and you also have to set up a
Facebook application, but it does walk you through the whole process
step by step. If you’re a little bit technical, you can probably figure it
out on your own and it will take about ten minutes. Or you may prefer
to pay somebody for half an hour to do it for you and have Facebook
integrated on your website with no fuss.
Facebook Fame: How to Get Your Business Discovered on Facebook | Chapter 8: Website Integration
Here’s an example from my blog. You can comment, or click
Like, right from your Facebook account, and it shows you your
friends that already Like the site. When someone hits Like it is
automatically posted to their Facebook feed. The same happens
with any comment that’s posted, the box is automatically checked
and the comment will posted to their Facebook feed.
50
Chapter 9:
Using Facebook as Your Page
Did you know that you can use Facebook as your Page?
Yes, Facebook allows you to switch between your personal
Profile and your Page. To make the switch, go to Account
in the top right-hand corner and click on Use Facebook as Page.
In the pop up window, click Switch to (Page name*).
That’s it; you’re now using Facebook as your Page.
*if you are an Admin of more than one Page, you will see all of these Pages in the pop-up window.
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There are a few things you can do when using Facebook as a Page.
For example, you can add featured likes to appear on the left-hand side of your Page.
Ever wondered how to get those featured likes to appear on your Page?
Just go to any Page that you don’t yet like and you’ll see that Like
button at the top. Simply click Like when you’re signed in as your
Page. Once you click it, your Page will like another Page, and it
will appear in the featured likes. Simple, isn’t it? Yes, it’s the exact
same process as when you Like a Page as your personal Profile.
When using Facebook as a Page, clicking on the Facebook
logo will bring up a feed of all the Pages that you Like, instead
of your usual feed of Facebook friends. Reading through this
feed, you will find things you want to comment on, which you
can do right here on this Page.
For example, I left a comment for Gary Vaynerchuk and my
reply will appear on his Page. This is a great way to get
exposure from your Page. Now the link to my Page, and my
photo, is showing up on Gary Vaynerchuk’s Facebook Page.
To switch back to your Profile, simply go to Account as before and click
Switch Back to your personal Profile.
You can switch back and forth between your personal Profile and your Page as often as you want.
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Chapter 10:
Claim Your Fame:
How To Measure Your Success
What do you want to accomplish by spending time on Facebook?
Before you craft your plan,
you need to know what
you want to achieve.
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Let’s talk about some of the different goals that can be achieved through using Facebook marketing.
How can Facebook serve your business?
Here are some examples:
You can use Facebook is to increase the know, like and trust factor with your audience; to
increase communication touch points to turn prospects into buyers. We know that people
usually have to hear from us more than once before they feel comfortable enough to buy, before
they reach that know, like and trust level with you. Facebook is a great way to increase those
touchpoints, to let people get to know you and your business, and to feel confident enough to
make a purchase.
You can use Facebook to increase repeat sales from existing customers. Keep your existing
fans in the loop about what else they can purchase. If somebody goes to the trouble to Like
your Page on Facebook, they’re probably already interested in your business. Maybe they’ve
already bought something from you, and your previous customers are your easiest sources
of revenue. Most of us don’t do a great job of keeping our previous customers (or people that
have expressed interest that they’re ready to buy from us) informed about our newest offers,
promotions or discounts. Facebook is a great way to keep those people in the loop and to
increase revenue from that Group.
You can use Facebook to achieve word of mouth marketing to new customers. Use Facebook
as a living testimonial wall, making it easy for happy customers to spread the word. It is really
easy for people to share your business with their friends on Facebook.
You can also use Facebook to drive traffic to your website and/or blog. Facebook is an
excellent source of free, targeted traffic that converts really well.
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We’ll discuss how to achieve these goals in Chapters 12-14.
For now, I want you to write down what you’d like to get out of the time you put into your
Facebook marketing.
Are you primarily looking to increase traffic?
Are you looking to increase sales from your previous customers?
Are you looking to build your reputation and know, like and trust factor?
Write down what you want to get out of your Facebook marketing time.
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Chapter 11:
How To Get Prospects
To Click the “Like” Button
Here is a brief overview of being likeable on Facebook:
To be liked on Facebook, you have
to actually be liked by the user.
We can get so caught up in tricks and tactics, that we tend
to forget this. It’s such a fundamental understanding, and
it seems so obvious, that it’s really easy to overlook.
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We tend to think of Like as this little term that’s used by Facebook and forget that, at the end of the day,
people are only going to click that button if they actually like you.
Think about why someone would Like you on Facebook.
Why do you like the brands and businesses that you do?
Take a moment to look through the Pages you like on Facebook and make a few notes on why you clicked
Like on their Page. I’m serious, go and look through the Pages that you like and ask yourself:
Is it because I have an affinity for this brand?
Did I really want to keep up-to-date on the latest offerings?
Do they have some sort of special feature on their Page that I like, such
as coupon codes?
Do they have discussions that I’m interested in?
Did I just want to show them my support?
Spend some time thinking why you Like the Pages, and businesses, that you do.
What prompted you to actually click that button on Facebook?
What made you like them enough to Like them?
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It’s more than just giving content, offering extras or having cool applications.
Someone who Likes you has an ongoing, two-way relationship with your business.
Having the latest and greatest trick is not going to wow someone into Liking your Page.
Each and every person that Likes your Page is an individual
human being that your business is in a relationship with.
Showing no personality and being like every other business is unlikable.
Don’t be afraid to be real, to stand out.
People will Like you on Facebook only if they actually like you, and no tips and tricks can
get around that. Nor would you want it any other way. You don’t want to collect Likers
that have no interest in your business.
This is a fundamental misunderstanding about marketing on Facebook. It’s really not about
the numbers. It doesn’t matter how many people you have Liking your business.
You don’t want to have 10,000 people Liking your business if
none of them are actually interested in your business.
Focus on quality over quantity.
Build up a core community of people on Facebook that are genuinely interested in what
you have going on and are really excited to spread the word to others.
If you interact with them and cater to their needs, they will tell others, and the numbers of
your Likes will grow as well -- without having to resort to any tricks and tactics.
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Chapter 12:
How To Get Discovered
By Your Best Prospects
Let’s take a look at the three parts of your
Facebook strategy, starting with the funnel.
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The funnel means you will create certain points in your user experience
that makes going to Facebook the next step.
You’ll put systems in place so that every person who comes to you is presented with several
reminders to Like you on Facebook, and you can put this on autopilot. You’ll set this up so that
everyone who comes in to your world can stay in touch with you.
Why are we doing this?
These are your most likely Likers. You’re missing an easy target if you don’t get people who are
already interested in your business -- after visiting your website, or seeing your brochure, or perhaps
meeting you in person -- onto your Facebook Page.
We have already established that already liking a business is a prerequisite for clicking that Like
button. It’s much more difficult to get people who are completely cold, who are totally new to you and
have just found you on Facebook to Like your Page.
But someone who has browsed your website once, or seen your brochure, is more interested in your
Facebook presence.
Those are the best people to get to Like you.
Once you have them in your Facebook world, it’s a great way for you to build the relationship, increase
the know, like and trust factor, and get them to purchase from you -- or make repeat purchases.
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Openmirrors.com
So how can you create a funnel?
Let’s look at a few examples of this from my newsletter, The Dash.
The very first thing you see once you join is a Thank You
screen with directions to my Page on Facebook.
Notice how I phrase this:
“Don’t forget to complete your membership,
Like The Dash Community on Facebook.”
It appears that the next logical step is to go to Facebook and
Like the Page.
But don’t just stop there because although they might have seen this
Like option, it doesn’t mean they clicked through to Like the Page.
In the very first email I send them, I explicitly suggest that they Like
the Page, and I do this by sending them over to a specific video
to watch. They may not have followed through the first time, but
presenting them with a video might catch their attention, and they’ll
Like the Page while they’re there.
People can click Like right from this Page, via the little graphic that
says Like this. (You can create your own integrated Like button by
following the directions in Chapter 8: Website Integration.)
There are also several places within the newsletter content where I invite people over to Facebook. There is the link
below the weekly tip that says,
“Join The Dash on Facebook. After you completed this week’s task, post on Facebook with your success.”
Notice the language is very specific here, I’m not just saying, “Go to Facebook.”
I’m telling them exactly what to do on Facebook, and I’m making that participation
and that engagement an integral part of my newsletter.
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Openmirrors.com
There are many ways you can use this technique in your business. Tell people exactly what to do, using
specific language. For example:
introduce yourself on the wall
watch this video
click the Like button at the top of the Page
post your answer to this question.
Just having a link to Facebook is not enough.
If you do live workshops, webinars, or teleseminars, instruct people to comment on your Facebook wall
with their thoughts and feedback during those events. People love the instant interaction and seeing
their comments show up on your wall is a fun novelty factor -- not to mention a great way to send people
to your Facebook Page.
Telling people “Go to Facebook and let me know what you think during this talk or during this webinar
or teleseminar,” is a great way to encourage live interaction -- people love to meet others that are at the
same live event and compare thoughts and opinions.
Another Group of people that can be directed to your Facebook Page are your blog commenters. This is
a great place to insert Facebook into your system of communication. Consider using the Thank Me Later
WordPress plug-in (http://bit.ly/fbthanks). This plugin enables you to automatically send an email to every
person who comments on your site. You might say something like: “Thanks for visiting my blog, and
leaving a comment. Take the next step and go to my Facebook Page and introduce yourself there.”
Can you see how all these opportunities you are presenting to
your readers are “funneling” them towards your Facebook Page?
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Here are a few more ideas of places in your business communication system that you can send
people to Facebook:
After after they leave a comment on your blog.
After they fill out your contact form.
After they make a purchase.
Suggest it on your voicemail.
Make the call in your email signature, or on your receipts or invoices.
Add the call to your business cards and advertising.
For example, if you have a brick and mortar store, your printed receipt and invoices could say:
“Thanks for your purchase. Let us know what you think of it
once you get home at Facebook.com/ourstore”
Don’t be afraid to get creative: the more places you specifically ask people to visit Facebook
to Like your Page, the better.
Don’t rely on the Facebook link alone getting people over to Facebook. You have to tell people
multiple times before they’ll take the plunge to Like you on Facebook.
With the funnel, you are ensuring that you’ll catch everyone who comes into contact with
your business in your follow-up net.
You should have a way -- or multiple ways -- to follow up with anyone remotely interested in your
business, or people who came into contact with you once. Use it to keep them up-to-date on your
business, share content, build that relationship, answer their questions.
By following up, you’re making them comfortable enough to buy -- or encouraging them
to make repeat purchases.
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That’s what this first step is all about, creating a funnel of
multiple ways you can send people to your Facebook Page
and build your core base of Likers.
Before you move on to the next step, write down some specific ideas for your particular
business to funnel people to your Facebook Page. Write down at least five places in your
business where you can put in place invitations to Facebook.
It doesn’t have to be complicated. You can just tweak things that you already do. Perhaps you’ll
modify your receipt, or the Page people go to after filling out your contact form.
Whatever your five places are, write them down right now,
and we’ll move on to the next step of your Facebook strategy.
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Chapter 13:
Automate Your Facebook Fame
Automating your Facebook updates is the second
step of your Facebook strategy.
In this chapter, you will learn how to set
-- and forget -- your Facebook updates, so
that you always have fresh content on your
Page without any further effort.
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Ideally your Facebook updates will contain links that send people back to your website or blog.
You always want to move people from Facebook to your site, as your site is where money
changes hands.
This isn’t only the case for e-commerce businesses -- if you have a business service where people
make an appointment to see you, they’re probably going to do that through your website, and not
on your Facebook Page.
You want to direct people from Facebook back to your website as often as you can,
because it’s where they sign up for your list, where they buy something from you, request a free
consultation or make an appointment with you.
And since you want people to visit your website as often as possible, it is not a good idea to post
the full text of your blog posts on Facebook. Instead, post just a headline or teaser that drives
them to the full post of your blog.
Remember, we want to get people on Facebook, but then
send them back to your blog or website.
Your first task in your automation strategy is to add your RSS feed to Hootsuite.
This will automatically post your new blog posts to your Page Wall. There’s no reason to go into
Facebook to copy and paste the link to your blog post every time you publish one, when it is so
easy to set this up on autopilot. Here is how it’s done.
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If you don’t already have a Hootsuite account, visit http://hootsuite.com
and sign up for the free version. Once you have an account, you’ll need
to add your social networks by clicking the Add Social Networks button.
You will see a list of options for adding your social networks. It’s very
easy to do, and as you choose which networks to add, Hootsuite gives
you the instructions you need. For Twitter you’ll see a Connect to
Twitter button and for Facebook a Connect with Facebook button.
The next step is to click Add an RSS feed.
Once you add your RSS feed, you can set the different places you want
it to update automatically. When you have a new blog post, the link can
be set to automatically go out to your personal Facebook account, to
your Page, and to your Twitter account. It’s easy and straightforward.
To set up your RSS feed, click Add a New Feed and enter
the URL of your feed.
(If you don’t know your feed URL, you can find it via the orange RSS feed
icon on your blog. It is almost always orange, but look for the graphic
symbol and it will give you the URL of your blog’s RSS feed.)
Once you have pasted in your RSS feed URL, set the other options on
this tab.
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Check this feed for a new post
Make this a short interval, perhaps two hours, since it doesn’t hurt to check often.
When new posts are found.
Tell Hootsuite how many posts it should send out when it finds new content. There are choices here,
but I recommend that you send out only one post at a time.
Include some post text in each tweet message
You can choose to include some of your post to the tweet you send out. However, this can get messy,
as it’s automatic and will cut it off at a certain number of characters rather than where it would be
logical.
Prepend the following text
If you wish to you can add a short message to the beginning of your update. For example, you could
say “New post” or “New on my blog,” or something relevant to your blog topic.
Choose the URL shortener
I recommend you use Ow.ly, the one that’s pre-selected. Using Ow.ly, HootSuite will be able to give you
data about those all-important clicks on your link, and you can keep track of how many people visited
your site to read the updates.
Pick your network
Finally, choose the social networks you want these updates to be published to, and click Save Feed.
Wasn’t that easy? Now you don’t have to spend time doing this manually.
Every single blog post will automatically be sent out to your social networks.
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In addition to automatically promoting your posts as they are published, you can reschedule a blog post to
go out again a week later, or three months later -- maybe even a year later if the content is not out of date.
Remember: people don’t see everything you post.
And even if they have seen it before, they are not offended if they see it a second time.
We often tend to think: “Oh no, I can’t resend that blog post, what if somebody has already seen it?”
In truth a lot of people didn’t see it the first time around, but if they did, so what? They’re just going to think,
“Oh, I’ve already read that one,” and they simply won’t click on the link to read it. They’re not going to
think you’ve done something wrong if you post a link to something they’ve already read.
New people come into your world constantly and you don’t want them to miss everything that
happened before they met you.
This is such a common problem with marketing in general. A lot of people spend incredible amounts of time
generating Pages of content, but it’s all lost as time goes by, isn’t it?
If you write a hundred blog posts, and someone begins reading at post 101, they’ll miss
out on the first 100, because you’re not reposting them. You’re not repurposing them.
It doesn’t have to be like that.
Get in a habit of scheduling updates for your earlier posts, so that people who just met you have a
chance to catch up on some great content they may have missed.
That brings us to the second task in your automation strategy:
use Hootsuite to schedule status updates.
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You’re already sending out your blog content, but you also want to post content that’s going to invite
people to interact on your Facebook Page. These might be in the form of questions, conversation
starters, or helpful tips.
I suggest that you start by scheduling one status update per week.
If you blog once a week, say on a Tuesday, your little conversation starter can go out on Wednesday. Or
you might want to post two status updates a week.
Of course, this depends on your business, your content, and your current schedule, so give it a little
thought and choose what works best for you. If you’re unsure, then choose to send a status update just
once a week for now -- you can always change it if you feel you need more.
So how do you get Hoosuite to do this automatically?
Type your message in the box at the top of HootSuite.
The conversation starter is going to depend upon your type of business, but let’s say that you are in
fashion. Your conversation starter might be “Shorts? Yay or nay?”
Keep it simple.
You don’t want to ask people to write an essay about shorts. With a
short open-ended question, it is really easy to get them to interact to
say, “Oh, I love shorts” or “Oh, my god, never. I would never wear
them!”
Next, choose where you want the update to go and click the
appropriate box for either your Twitter or Facebook account –
or both.
To schedule the update, click on the calendar, and you’ll be able to
choose the date and the time. If you want to know that your update
was sent on time, you can opt to have an email sent to you when it’s
published. Once you’re happy with your options, click the Save button.
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For writing those status update ideas, make sure you read the Conversation Starter PDF, available
as part of the Facebook Fame VIP Resources: http://www.lauraroeder.com/facebookfamevip/
This list will give you 50 ideas for conversation starters. Ask open-ended questions and encourage
users to share their stories and experiences.
Keep the questions easy.
No one has time to write a novel on your Facebook Wall.
Often you see businesses say, “I’m asking questions but no one is responding.”
But they’re asking questions like, “What’s the most challenging time you’ve ever had in your life?”
That sort of question is more likely to overwhelm you, making you think far too much to participate
in a Facebook conversation. Keep your questions short, fun and easy.
Facebook is a great place for creating community, and it’s much easier to get people to interact on
the site they already visit, rather than on a standalone forum. The brilliance of Facebook is that your
prospects are already hanging out there. They’re already spending time there. You’re showing up
where your prospects already are, instead of asking them to come to a separate forum or a
separate social network.
If you’ve ever tried to build something like a forum for your business, you’ll know that it’s really difficult
to get the momentum going.
Using your Facebook Page as your community is a much better option.
On a related note, always encourage discussion on your Wall, as opposed to Facebook’s Discussion
boards. The status update we prepared earlier is going to your Wall; not the discussion boards.
The Wall is easier for people to use, and it’s much more accessible. Conversations tend to get
buried on those discussion boards, since they are not as prominent on your Facebook Page.
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The third task of your automation strategy is pulling Facebook into your work flow.
Create a process to ensure that when you are interviewed,
when you write a guest post, or run promotion, or have
any piece of news, or a new business-related photo -it gets posted to Facebook.
Assign someone on your team to update your social networks with any item related to your
business. If it’s appropriate, and it makes sense, schedule the future updates for the next
week, one month ahead, three months or six months ahead, or even longer if the content
stays relevant.
This will keep the content of your Page fresh and constantly updated -- and if you have such a
process in place and automated, you won’t have to worry about it on a daily basis.
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Chapter 14:
Get Them To Fall In Love
With Your Business
Engage is the third step of your Facebook strategy.
This step teaches you how to spend your
active time on Facebook by engaging your
community -- so that people fall in love
with your business.
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Your first task is to create a schedule of when you will check in on your Facebook Page.
This can be as little as once per week (that’s the minimum I would recommend) -- or as often
as every day. These sessions are going to take no more than 15 minutes each -- Facebook
marketing does not have to take a lot of time.
Let’s recap our Facebook strategy:
1. Funnel: these are the activities you’re going to set up once, although as your business grows
you will add new places where you can send people to Facebook. However, it’s not something
happening on an ongoing basis.
2. Automate: these are the activities you’re either doing once, or in batches depending on the
level of content that you have, but not something you’re doing all the time.
3. Engage: this is the only step where you’re spending your time on Facebook. Again, each
session takes no more than 15 minutes.
Decide when you’re going to check your Facebook Page.
You can always start small and then you can increase the frequency if you have more time.
I recommend that you set a realistic schedule.
Pick a specific day.
Put it on your calendar, with the exact time when you’re going to do this.
For example, you might choose every Monday at 5 p.m. you’re going to check in on your
Facebook Page. You might decide on Mondays and Wednesday because it would be better if you
could do this two or three times a week. Remember, once a week is the minimum.
This is your work time. Keep yourself in check.
Facebook was created to entertain and distract people and they do it very, very well. You can get
sucked into reading people’s status updates and looking at their photos and clicking on random
blog posts and links that they have posted. It’s not always easy to stay focused.
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Remind yourself that these 15 minute sessions are your work time. You can browse Facebook for
fun at some other time, but during these sessions, you’re using it for work.
Set the timer. Don’t stray. Keep yourself in check.
Look through your Wall and respond to comments, answer questions, or just show your
appreciation by clicking the Like button under a comment that someone has posted.
Encourage people to interact and support each other. When someone asks questions on
your Page and someone else in your community answers, you should Like that reply. It shows
your appreciation for the person taking the time to answer. Tell people that you’re really
happy that they’ve pitched in.
You can teach people how to interact on your Facebook Page by example. People love having a
community where their questions are answered, and their posts and comments receive feedback.
Create that community for them on your Facebook Page.
If you don’t have any activity going on, you can use this time to ask your own open-ended
questions, as mentioned in the previous step (automate). Don’t forget you can go to that
50 Conversation Starters PDF if you’re not sure what to talk about.
This first part of your session is to interact. Show your love and appreciation to everybody
who has taken the time to post on your Wall, and interact with your Facebook Page. Look for any
testimonials that you could take a screenshot of. You can use a screen capture tool like Jing to
make a record of any testimonials that have come up since your last visit.
Facebook is a testimonial machine. We will talk about this in more detail in the next chapter.
For now, just make sure that testimonial gathering is part of your Facebook time.
People are going to be posting comments such as, “I loved your workshop. It was so helpful for
me,” “Thanks for the call yesterday.” It happens naturally on Facebook, and you want to capture
those things and use them as testimonials.
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The last task you should do while logged in as your Page (not your personal Profile) is go to your home feed and
comment on what’s going on.
Remember to like any Pages where your audience hangs out and publicly show up there as your Facebook Page.
(The process is explained in more detail in Chapter 9.)
These Pages may or may not be in your industry.
A lot of people make the mistake of only going to their own industry, but your customers may not be interested in
your industry news -- or at least not as much as they are interested in other things. For example, if you’re a lawyer,
your customers probably aren’t reading up on legal news every day. Instead you want to go to other Pages
that they might visit.
If you’re a local business visiting local Pages, the choice is obvious.
You want to go to any Pages that represent local blogs, magazines, or other local businesses in your community.
That’s where local people are going to be hanging out.
If you have a product that serves moms, you want to look at Pages for mom blogs and other mom businesses.
Spend a few minutes here looking through the feed and leaving your comments -- this is how new people can
see activity from your Page.
Commenting is an excellent way to spend your active Facebook time.
When you leave a comment on a Page your Page will appear on theirs, and everybody who follows that Page is
going to see your link. They might click over to your Page and find they’re interested in what you’re doing.
These don’t need to be brilliant, groundbreaking comments. It’s literally just having a conversation with someone.
Whatever pops into your head when you read the comment will add to the discussion. Sometimes you might be
able to provide feedback people are looking for.
You can also show off your expertise by answering questions if you come across any relevant ones.
All of these are excellent ways to bring more attention to your Page;
to remind your existing fans about your Page and to atttract new ones.
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Chapter 15:
Multiply Your Influence
We’ve got the nuts and bolts of a Facebook
Page sorted out, now it’s time to consider
how to use Facebook to up your reputation
and become known as leader in your field.
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As you’re adding any content to Facebook, use the expert lens idea.
Ask yourself:
“What will position me as a pro in the eyes of my community?”
I want to plant this thought in your head, let it work in the background as you go through the three steps
of your Facebook strategy.
Encourage compliments and testimonials by actively, and consistently, asking people to leave their
feedback on Facebook. Remember to be specific with what you’re asking people to do -- the same
ideas we discussed in the chapter on creating a funnel apply here as well.
Don’t just ask people to go to Facebook. Give them some direction with statements such as
“Let me know what you think of this video”,
“Share your experience with this program”,
“Share the biggest aha moment you had.”
Make your requests appropriate for your business.
Explicitly ask people to post on your Facebook Wall. I found this is especially useful during live talks -online or offline -- as well as when giving presentations at a conference.
It’s easier and less intimidating for people to leave a comment on your Facebook Wall, than to write out a
formal testimonial.
Going over to your Wall to leave a comment is super easy -- and it’s fun. People like seeing their Profiles
show up on your Wall, especially if you are a ‘business to business’. People will post as their Facebook
Page, and having their business come up on your Page is great promotion.
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You can encourage that by saying, “Post as your Page, you can get visitors for your Facebook Page by
posting on my wall.” During any live talk or teleseminar, tell people the URL of your Facebook Page and
ask them to let you know what they think and ask their questions during the talk by posting on your Wall.
I do this in every webinar that I give and I’ll get at least 20 comments on my Wall saying,
“I love this”, “This is great”, “This is really helpful for me.”
These become powerful testimonials for your business.
You can take screenshots of the testimonials and use them on your website and marketing materials.
Although they may be short, they have more credibility than a regular plain text testimonial that
generally. That’s one of the most important benefits about using Facebook for social proof.
We touched on this subject in Chapter 1, but I can not stress it enough:
Quoted text testimonials that many use on their websites simply do not have the same credibility.
There is no simple way to verify the sources of those testimonials on a website -- not unless someone
actually emailed or called every single person who is quoted.
With Facebook testimonials, a photo and a name are shown right next to the comment. Let’s face it, it
is very unlikely that someone will go to the trouble of making up a bunch of fake Facebook accounts just
to use them as testimonials. But even if they did, it still wouldn’t be enough -- they would also have to
maintain those fake Profiles updated to make them look real. Sounds like a lot more work than actually
earning those testimonials, doesn’t it?
When people are actually on Facebook, anyone can click that link and see the person’s
Profile. They can see what else is going with them, ask them questions, perhaps even ask them more
about their experience of interacting with your business.
It’s a very real testimonial and it massively increases your credibility and reputation as an expert.
Get as many of those positive, real testimonials on your Facebook Page as you can.
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Facebook integrates many visual elements -- use them to your advantage.
Use your Page’s photo and video galleries to add pictures of you in the role of an expert. This could be
something as simple as you at a networking event, or you sitting at your desk working with a client, you
practicing your craft if you’re a fitness instructor, and so on. This is a small thing, but it makes a big
difference in how you’re perceived.
Whatever it is you do for your business, show it in photos and videos.
It really goes a long way in positioning you as an expert.
Facebook puts those photos in a prominent spot, so use these photo and video galleries to present
yourself in the best light possible.
Show your expertise by answering questions on other Pages.
For example, if you’re an interior decorator, go to the Pages of design magazines or blogs, and make
yourself available as a resource.
You have probably heard people talk about the forum strategy --going to forums and answering
questions as a way of building your authority. This is the same idea, but done entirely on Facebook
-- which is much more popular than any forum, and chances are you will find many more prospects on
Facebook Pages than in any forum.
Go to Pages, answer questions, and make sure you post as your Page -- not your personal Profile. It
will show your community and people who are new to you that you are the expert in this field.
These are all fairly easy steps that will increase your
reputation and help you position yourself as an expert.
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Chapter 16:
The Side-Effect Method
What’s the fastest way to get new eyeballs
to your Facebook Page without using paid
advertising?
I call this the side-effect method and it
comes from understanding Facebook’s
inherent strengths and weaknesses as a
marketing channel.
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Once you understand what Facebook is good at -- and what Facebook is bad at, you’re going to be
much more efficient in using Facebook as a marketer.
Earlier, when we discussed the funnel, we concentrated on funneling people from outside of Facebook:
through your voice mail and your receipts, from your email newsletter, and so on.
But what about getting new people to your Facebook Page
from inside Facebook itself?
This is the inherent challenge with Facebook: how to get new people that have never heard of you to your Page.
Here are the most likely ways someone new will come across your Facebook Page -outside of paid advertising, which is not covered in this book.
Someone could see a friend interacting with your Page in their Home feed.
For example, here’s my friend, Dan, liking a Page called Maple Butter.
It might also show up if he left a comment on that Page. Now this
information only shows up if you look at the most recent feed, not the
Top News feed. The Top News feed doesn’t include this and, honestly, that’s that only
feed that a lot of people look at. Your Page will get some exposure from this method,
but not a great amount as a lot of people aren’t looking at their most recent feed.
Someone could see updates on their friend’s interactions. When you go to the
personal Profile of a friend, you’re going to see everything that person is doing in their
recent activity feed. If they Like a Page you’re going to see it in their update and this is
how your Page can come to the attention of someone new.
The third and most likely way that someone new could see your Page is by
you posting or commenting on another Page, using your Page name, not a
Profile name. This is by far the most prominent method to get your Page seen.
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Overall, with the exception of paid ads, Facebook is not a very effective way to bring in lots of cold leads.
The above methods will not bring in great numbers of people.
Instead of trying to work around a weakness of Facebook, focus on Facebook’s inherent strength:
Facebook is very effective for staying in touch and increasing
sales from people you might have lost otherwise.
I didn’t choose the steps I’ve shown you arbitrarily. I’ve tested many different strategies on using Facebook as
a marketing channel. The ones outlined here are the most effective.
Many people try to get lots of new leads from within Facebook and it just doesn’t work. (Again, with the
exception of Facebook’s paid advertising. The paid advertising is very effective for new leads.)
It’s not what Facebook is good at. It’s far better to focus on Facebook strengths.
Follow the three steps outlined in this book and you will achieve your Facebook goals.
Focus on Facebook as a way to connect with, and strengthen, your audience.
The steady, small streams of new people coming in will be a welcome side-effect.
The most effective way to leverage Facebook and use it for marketing and sales is to use the funnel method to
bring people to Facebook that have already heard of you. You ask them to Like your Page and then -- and this
is the most important part -- encourage them to interact and engage with you.
This will increase your know, like and trust factor, and you can then send people back to your
website for sales.
Getting people involved with your Page means friends of those people who already like your Page are going to
see the interaction, and that can draw them in.
That’s the side-effect method in action. You’re not focusing on that side-effect as the main purpose of
spending your time on Facebook; it’s just not really what Facebook was built for.
You’re using Facebook’s primary strength: its usefulness in
keeping people updated and connected with your business.
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Now that you have a clear understanding of Facebook, and what it’s good at,
you will achieve your Facebook goals.
84
Facebook Case Studies:
Case Studies From Five Entrepreneurs
Who Have Found Success Using Facebook
(And The Numbers to Prove It)
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Meet: Elizabeth Lewis
Elizabeth is in the business of making jewelry and is the founder
of her company Elizabeth Lewis Design. Elizabeth’s handcrafted jewelry is inspired by nature and by the beautiful stones
she imports from far off places. She favors simplicity in her
designs, which help lend her pieces a timeless quality. Her
collection is admired for its fine craftsmanship with meticulous
attention to detail, down to the signature star charm that finishes
off every piece.
Before taking Zero to Facebook program, Elizabeth did have a
Facebook Page, however, she only updated it about once a
month and had about 101 Likes on her Page. She had some
resistance to Facebook, feeling rather overwhelmed by it and
concerned about coming up with interesting content to post. Her
bread and butter was coming from trunk shows, and Elizabeth
found herself neglecting her Facebook presence, deeming it not a
priority, even though a main goal for Elizabeth Lewis Design was
to become a more online centered company.
Through Zero to Facebook, Elizabeth learned time-efficient
ways to keep her Facebook Page up-to-date.
She only spends about an hour or two per week working on her Facebook Page, and a large majority of this time
spent has to do with promptly responding to posts and direct messages, which she greatly enjoys.
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After implementing Laura’s teachings, the Likes on Elizabeth’s
Facebook Page have increased to 143 Likes, she has had
tremendous success with international clients who would not
have found out about her company otherwise, and is incredibly
pleased with Facebook fans converting into paying clients!
Whether she’s being contacted directly on Facebook from a
customer who’d like to purchase a piece of jewelry seen in a photo
on Facebook, or she’s noticing that 5% of the traffic to her main
website is coming through via Facebook, Elizabeth is pleased with
her success stemming from the teachings in Zero to Facebook!
Another added bonus?
Elizabeth Lewis Designs is expanding, becoming wellknown as the go-to company for hand-crafted,
beautiful jewelry. With the help of her Facebook fan
base spreading the word and sharing her Facebook
Page’s link with their friends, Elizabeth Lewis Designs is
expanding in both presence and profit!
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Meet: Rob Sherman
Rob is an interactive marketing specialist (www.rshermanonline.com)
and is hired to manage social media and online marketing for a variety of
different companies.
Rob attributes his knowledge of Facebook to Zero
to Facebook, and credits Laura’s program Creating
Fame for teaching him further about developing
relationships via social media.
Rob now has experience managing a multitude of Facebook Pages,
ranging from a Page for a boutique winery, to a Page for one of the 50 best
rated hospitals in America.
Many of the companies Rob has worked with originally met the idea of a Facebook Page with resistance, claiming they
figured Facebook was mainly a hangout for teenagers or singles looking to hook up, and feared the time commitment
maintaining a Facebook Page would entail.
Through Zero to Facebook, Rob has learned effective and time-efficient ways of managing a Facebook Page, and
presents his clients with options to check out - Pages where there’s a thriving community and presence which works
as a doorway to the company’s main site - the place where products/services are purchased.
Once the company Facebook Pages are up and running, these different businesses are always greatly
impressed by the results; the increase in traffic to their site, the interaction on the Page, etc.
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One great example would be the Facebook Page for one of the top 50 hospitals in America.
Rob explained how hospitals are usually places people try to avoid at all costs, however, the presence of
a Facebook Page has allowed this hospital to become known as an appreciated member of the
community. The admins of the Page frequently posts helpful videos relating to a variety of health topics, which
average over 200 views per video. The Facebook Page went to 134 Likes in the first few weeks and had 14,500
unique post views in the first week alone, way more than expected for a hospital Page! Rob says this is all due
to what he implemented from the knowledge gained through Zero to Facebook.
The hospital is so pleased with the minimal time commitment for the Page’s upkeep (about 1 hour per week) and
the attention it’s receiving through the Facebook Page, that he’s now been slated to create three more Pages for
three different centers located within the hospital!
Rob also created a Facebook Page for The Los Angeles County Department of Public Health, which had 320 Likes
in the first 11 days! 7.5% of traffic to the main website is coming via Facebook Page and is only expected to
increase!
As for the Facebook Page dedicated to the boutique winery?
The winery has been contacted through the Page from quite a few different companies who are interested in
distributing their products. Seeing the fans on the Page and their positive comments helped these companies
solidify their decision to request distribution. The Page’s Likes have increased by 700 Likes after Rob
implemented his Zero to Facebook knowledge. Website traffic from the Facebook Page to the website is 22%!
Rob wanted to express his appreciation for Laura and her natural teaching ability. He felt to
expand on his business he needed to understand the major online platforms where the
“communication revolution” as he called it had taken hold.
Through Laura’s programs, not only is Rob up-to-speed, he is thriving in his business!
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Meet: Andrea Pokorny
Andrea is a mother who gave up her corporate career to stay
at home with her three children. Just one year ago, Andrea
created Mainstream Mom, a website that provides expert
tools targeted toward moms who are looking to pay off debt,
create financial security, build a solid money management
system, and keep all those finances organized!
Mainstream Mom is not a one-size-fits-all approach to
money management, but instead provides a myriad
of options so moms can discover which tools and
practices work best for them!
Before taking Zero to Facebook course, Andrea did not
have a Facebook Page for Mainstream Mom. In fact,
she didn’t really know much about what a Facebook Page
was. She had some reservations about Facebook, figuring
it was just a bunch of hype and wasn’t really something her
company could benefit from.
What Andrea did want was an online environment where her customers could communicate (both
with her and with each other), and in an attempt to create this, she set up the widget BlogFrog. BlogFrog is a “Community
Widget” which gets placed on one’s blog and allows readers the option to interact. Unfortunately, Andrea’s attempt to
create a community by way of BlogFrog was not a successful one. After about four months with BlogFrog and none of
the interaction or “community activity” that she was hoping to have for Mainstream Mom, Andrea took the plunge into the
world of Facebook through Zero to Facebook.
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It was through Zero to Facebook that Andrea realized how wrong
she was in hesitating to get on Facebook.
Andrea is now proud to say she has created the
online community she was hoping to build.
This online community was born and thrives on her Mainstream
Mom Facebook Page, already with 74 Likes. As she is just
starting to implement Laura’s teachings, Andrea looks forward
to an increase in these numbers! Because there are over 600
million potential customers/clients hanging out on Facebook,
she realizes now how much easier and more likely it is for them
to stop by her Facebook Page to interact and learn more about
Mainstream Mom than it is for them to stop by her BlogFrog.
Along with creating a space for her customers and potential
customers to interact, Andrea has learned from Laura how to use
her Facebook Page as a vital networking tool with other folks in
her industry. She has recently been contacted via her Facebook
Page by numerous companies with similar missions who are
interested in partnering with her!
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Meet: Tamera Lawrence
Tamera is one of the founders of Single Tease, an online retail business
that designs and sells products that help singles connect face-to-face.
From fun cards and T-shirts, to water bottles and doggie tees promoting
your single status, these products are meant to break the ice and serve
as conversation starters for singles looking to meet other singles.
Prior to taking Laura’s Zero to Facebook program, Tamera did have
a Facebook Page set up for Single Tease, however, it was more or
less just a place to share links for the Single Tease blog. Having only
55 Likes and no interactions on the Page, it didn’t really serve the
company in any way. Also, not knowing how to use Facebook to support
her business, Tamera had set up a Facebook Group for Single Tease,
something which proved to be completely ineffective.
Post Zero to Facebook and implementing what she learned from Laura, Tamera has noticed a huge improvement with her
Single Tease Facebook Page! The Page’s Likes have more than tripled and are now at 195 Likes and growing! When
checking on the website’s statistics for Single Tease, Tamera has found that a large amount of visitors to her site have
come through via the Facebook Page. The percentage of traffic from Facebook to her main website has fluctuated
between 4.98% and 10.53%!
This increase in traffic to the site alone is reason enough for Tamera to be thrilled
about her Facebook Page and everything she learned in Zero to Facebook!
In just two weeks, Zero to Facebook has increased the Page’s active users by 35%.
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Now having a place for her customers to interact and share
their feedback on her products, Tamera is also currently
excited about a huge launch for a brand new promotion
for Single Tease, a promotion in which her Facebook
Page will play a huge role in spreading the word!
In the not too distant past, Tamera was unfamiliar
with social media in general. She credits Laura
as the person responsible for helping build
her foundation of social media knowledge, a
foundation on which she continues to expand
and thrive!
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Meet: Laurie Myers
Laurie is a yoga instructor (www.lauriemyersyoga.com) who
originally thought that having a Facebook Page could possibly
serve as a tool to get the word out about her yoga studio, but
she was not sure how to use Facebook effectively.
Eventually, Laurie learned that setting up a Facebook Page was
a wonderful and somewhat necessary way to not only expand
upon her business’s reputation, but also establish more
of a legit presence online. It was through Zero to Facebook
program that Laurie did just that.
Once her Facebook Page was up and running, Laurie
also noticed a shift in her own perception of her
business, taking things more seriously and realizing
this was indeed a real business she was running!
What Laurie enjoys most about her Facebook Page is the
community that has been established there. Not only has
Laurie enjoyed interacting with her yoga students on her
Facebook Page, she is also proud to direct prospective
students there so they can get a sense of what her teaching
is like, as well as read comments from other students. Laurie
has also learned the power of “quality verses quantity” and
rather than sharing her info pertaining to yoga with all of her
Profile’s friends, she now knows those who have Liked her
Page (98 people so far!) are also saying they like not only
her, but yoga as well! This, in turn, leads to clients and
future clients receiving her info because they’re truly
interested in it.
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In conclusion, some common Facebook Page results:
‡$stronger sense of community due to a
company’s Facebook Page interactions
‡7KH3DJHVHUYHVDVDdoorway to official
websites (this increase in traffic means more
clients, customers, and potential clients/
customers, leading to an increase in revenue)
‡$ZRQGHUIXOSODFHWRPDUNHWSURPRWHDQG
expand upon the company’s reputation in
a place where over 600 million people are
already hanging out!
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Further Learning
For learn more about other social media marketing platforms, visit my site at LauraRoeder.com
Here are a few of the in-depth
video training programs we offer:
Creating Fame
A month-long program where you’ll learn
the proven system for leveraging the
web to create a publicity, traffic, and a
lead-generating machine.
This fast-paced four-session workshop
covers everything you need to turn your
web presence into a lean, mean, moneymakin’ machine!
Zero to Search Engine Optimization
In This Video Training, You’ll Learn:
UÊThe free, easy to use website that will show you exact phrases that people are
typing into google to look for businesses like yours – no fancy software required
UÊWhat matters and what doesn’t for making your website search-friendly
UÊWhy blogs are “google magnets” and how to make sure your blog is optimized to
bring in floods of highly qualified leads
UÊHow to make your social media activity supercharge your google ranking
UÊWhy what other people say about you can make or break your SEO…and how to
get them to say exactly what you want
Zero to WordPress Website
In This Video Training, You’ll Learn:
Your Backstage Pass to Twitter
This in-depth, four module training was
designed for entrepreneurs who are
ready to use twitter to build a steady
stream of traffic, boost profits and
quickly build relationships with prospects
and business partners.
UÊExactly how to create your own WordPress website from scratch (yup, that’s the
system we’re using and it’s NOT just for blogs!)
UÊWhat settings to tweak to optimize your website for search
UÊHow to create Pages, sidebars, and navigation menus
UÊAdding a contact form that makes it easy for your visitors to contact you
UÊHow to choose the best FREE design (called a theme) for your needs
UÊWhich “bells and whistles” are essential and which will just add clutter and
distract your visitors
Learn More About Laura Roeder’s products by visiting: http://www.lauraroeder.com/resources/
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For People Who Want To Make an Impact Online –
But Don’t Know Where to Begin
The Dash is a unique, totally free program for increasing your online visibility and leveraging social media.
Every Wednesday you’ll receive
a quick action item, along with
precise step-by-step video instructions.
(Begin infomercial voice) BUT WAIT – there’s more! I’ve also created an exclusive Group for Dash
members where you can share your weekly accomplishments and promote your business. My team and I will
also be there to answer your questions and offer additional tips and ideas.
To subscribe today, visit: http://www.getthedash.com
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