E3. STUDENTS HOW TO CREATE YOUR PERSONAL BRAND AND STAND OUT FROM THE CROWD 2:00 - 3:00PM Speakers: Nora Stelter, PharmD, is the Assistant Professor, Clinical Services and Coordinator, Introductory Practice Experiences at Drake University College of Pharmacy and Health Sciences. In her current role she delivers education and wellness programs to senior citizens at senior centers in Polk County and serves as a preceptor for introductory pharmacy practice experiences at her site. She also develops experiential education practice sites for doctor of pharmacy students and serves as a member of the Collaborative Education Institute to develop quality, innovative continuing professional development programs for pharmacists and technicians. Prior to her current position, Stelter was Director of Education and Training for the National Association of Chain Drug Stores (NACDS) where she developed pharmacy education and training programs for chain pharmacy executives and community pharmacists. At NACDS, she also managed all student programs, including scholarship programs, internships, rotations and the Executive Residency. Stelter, a Chicago-area native who earned her Doctor of Pharmacy degree at the University of Iowa in 2000, gravitated toward leadership positions as a student with various pharmacy organizations. This led Stelter to pursue a summer internship at NACDS, and upon graduation from pharmacy school, she became NACDS’ first Executive Resident. In addition to her responsibilities at Drake, Stelter works as a relief pharmacist at an area chain pharmacy. Janeen Winnike, RPh, is the Assistant Dean for Student Affairs at Rosalind Franklin University’s College of Pharmacy. Since graduating from the University of Iowa College of Pharmacy in 1991, Ms. Winnike has a diverse career history, ranging from community pharmacy practice, training and education, and she was the Director of Field Recruiting for SUPERVALU prior to joining Rosalind Franklin. Career highlights prior to joining the College of Pharmacy include developing, implementing and enhancing various educational programs: a PTCB Training Program, a community pharmacy summer intern program with a focus on disease state management and co-founding an ASHP/APhA accredited Community Pharmacy Residency Program. She has been recognized for her contributions in promoting pharmacy to high school students through partnership with Chicago Public Schools, her involvement with the Technology Center of DuPage County, and partnering with Walgreen’s and Midwestern University College of Pharmacy’s Career Explorers Program. In addition, she was the Co-Chair of the APhA/NACDS Preceptor Training Program Committee and is an invited speaker at various national pharmacy conferences, speaking about preceptor training and pharmacist development. She was Chair of the NACDS Pharmacy Education Advisory Committee, and serves on task forces regarding required community pharmacy competencies for pharmacy graduates. FEBRUARY 7-9, 2014 | THE MEADOWS EVENTS & CONFERENCE CENTER | ALTOONA, IOWA How to Create Your Personal Brand and Stand Out from the Crowd JANEEN WINNIKE, RPH ASSISTANT DEAN FOR STUDENT AFFAIRS COLLEGE OF PHARMACY ROSALIND FRANKLIN UNIVERSITY OF MEDICINE AND SCIENCE NORA STELTER, PHARM.D., CHC ASSISTANT PROFESSOR, PHARMACY PRACTICE DRAKE UNIVERSITY COLLEGE OF PHARMACY AND HEALTH SCIENCES Learning Objectives Define personal branding and identify the role it plays in your career Discuss the various mediums that impact the initial impressions you leave with others (your brand) Discuss how create a personal brand image that supports your career goals 1 What makes you stand out from the 15,000 other pharmacy grads? Personal Branding Personal brands are the “cumulative perceptions others have of individuals’ traits, behaviors, and actions” A strong brand is not about being different, it’s about the difference you make. Everyone has a chance to stand out Peters T. The brand called you. Fast Company. August 1997. Available at: http://www.fastcompany.com/magazine/10/brandyou.html. Accessed October 15, 2010. 2 Perception is Reality “It’s not what you say, but what is heard. It’s not what you show, but what is seen. It’s not what you mean, but what is understood. Perception is reality.” -Vivian Quiring Creating a Lasting Brand Impression To create a brand impression that lasts, it must be perceived as: Distinctive Relevant Consistent Source: Be Your Own Brand. Used with permission by the Brand Tool Box©. 3 Activity – What is your brand? What do people think about you when you walk into a room? What three words would people use to describe you? Write that down, then ask a friend for their 3 words to describe you. Activity – What is your brand? What are some of the words that you wrote down to describe yourself? What are some of the words your friend used to describe you? 4 Manage Your Personal Brand You CAN manage the gap between how you want to be perceived vs. how others actually perceive you. What are the various mediums that impact the initial impressions you leave with others (your brand)? 5 Items/Topics that Impact the Impression You Leave… Your Brand CV Interview Professional Image Business Etiquette Communication and Social Media Etiquette Professional and Community Involvement What Does Your CV Say About You? Name & Contact Info Honors and Awards Education Grants Certifications Professional Professional Work Memberships Committee Involvement Community Service Licensure Experience Experiential Education Presentations Publications 6 CV TIPS Layout aesthetically and professionally pleasing Use reverse chronological order Use descriptive verbs and adjectives Be consistent and mindful of tenses If sending electronically, convert to PDF AACP CV preparation tips www.aacp.com/stunet.cv.aspx ASHP CV Resource Center www.ashp.org/menu/Residents/GeneralInfo/CurriculumVitae .aspx Interview Tips 3 Keys to a Successful Interview: 1. 2. 3. Preparation Presentation Participation 7 Professional Image Attire supports your brand/image Appropriate and well-fitting Err on the side of being overdressed Don’t confuse a business function with a social event Know the event dress code Hair Business Etiquette Phone tips Speaker phone Avoid putting people “on hold” Conference calls Cell phone Calling others – land line vs. cell Meetings Meals Company policy/use – i.e., use as drug info reference 8 Are You Prepared and Knowledgeable? On-time Company culture may dictate be early Prepared for a meeting/conference call Agenda Pre-reads etc. Quality question(s) and thoughtful comment(s) Bring paper and pen Take notes Appropriate boundaries Social/professional interactions-with peers vs. boss vs. clients Don’t confuse a social setting at work with a social activity with friends Email Check daily Response time Use the subject line and salutations Professional Remember, messages can be forwarded Out of office message Company culture 9 Social Media Virtual Networking Connect with people who have similar interests/careers Keep profile up to date and accurate Facebook and LinkedIn Audiences may be different - use your judgment Know your employer’s policy Professional & Community Involvement Don’t Just Be A “Member”… Get Involved! Run for an office Participate in a committee Attend conferences and meetings Organize a community event Volunteer and be an active member of your community 10 College Involvement Get Involved in Your College Work on a research project with a professor Serve on a college committee Run for a University student office Work as a teaching assistant for a professor Develop strong professional relationships with your academic mentors… and maintain those relationships Networking Create your own network Professors, students, colleagues and mentors Take advantage of networking opportunities Be able to talk about your skills, responsibilities, interests to others Professional introduction Business cards 11 Activity: Manage Your Personal Brand We’ve reviewed several things you can do to impact the brand you are creating for yourself Next step: Create goals for your personal brand Raffle: 2 brand tool kits Summary Be cognizant and intentional Be aware of the impression you leave on others When it comes to personal brand, perception is reality Manage the gap between how you want to be perceived vs. how others see you Start now – it’s never too early or too late 12 Questions Contact: Nora Stelter, PharmD Drake University College of Pharmacy and Health Sciences [email protected] Janeen Winnike, PharmD Rosiland Franklin School of Pharmacy [email protected] 13
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