1. No category

 9:00 –10:30 Session 1: Finding New Advertiser
Partners & Revenue Sources, Leads & Customer
Acquisition, International, and Mobile
Optimization
Seminar
Series
Agenda
 10:45 – 12:00 Session 2: Advertiser Panel—
What Do Advertisers Want?
 12:00 – 1:00 LUNCH on your own
 1:00 – 2:45 Session 3: Using BentoBox Tools to
Create & Publish Links; Creating Reports to
Grow & Manage Your Program; API Developer
Portal & Events API
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Publisher University Team
Tim Mueller
Director, Network Development
Lissette Alvarez
Strategic Network Development
Manager
Sally Anne Dishong
Senior Education Strategist
John Szendiuch
Strategic Network Development Manager
Alex Honnet
Strategic Network
Development Manager
Patrick Henry
Product Manager
Ivan Pena
Senior Account Manager
Tiffany Williams-Jallow
Senior Network Development Manager
Contact us at: [email protected]
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Amanda Gottlieb
Network Development
Manager
Session 1: Finding New Advertiser
Partners & Revenue Sources, Leads &
Customer Acquisition, International,
and Mobile Optimization
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014
3 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
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Tim Mueller
Director, Network Development
WELCOME & INTRODUCTION
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Lissette Alvarez
Strategic Network Development Manager
FINDING NEW ADVERTISER
PARTNERS
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How Can You Find New Advertiser Partners?
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How Can You Find New Advertiser Partners?
 Publisher Newsletter
 Rakuten LinkShare news
 Future Rakuten LinkShare
events
 Upcoming industry
tradeshows
 New products to help
increase commissions
 Featured Advertisers
offering competitive
incentives
 Network resources
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How Can You Find New Advertiser Partners?
 Connections
Newsletter:
Intelligence, Building
Partnerships, Network
Resources
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
How Can You Find New Advertiser Partners?
 Deal Dispatcher for
Offers &
Promotions
 Consumer Offers
 Publisher Offers
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How Can You Find New Advertiser Partners?
 Make a wish list of advertisers you want to work with, search for them in
the interface and apply
 Are you currently working with their competition?
 Is your site/content relevant to the advertiser’s program?
 Create a Sell Sheet and Rate Card about your site to share with potential
partners
 Communicate to the advertiser that you have applied to their program
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Case Study: Publisher.com -- Company Overview
Company history: Launched 3 years ago
Has over 1,000 advertisers
With 1,000+ of the best offers
High quality design and unique editorial content
 Unique shopping blog, grocery online & in-store coupons, up-to-thesecond hourly offers
 Key differentiators
 All offers are edited
 Allows you to share your favorite offers with friends
 Has all the local deal sites in one place
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Case Study: Publisher.com -- Stats

Unique site visitors
 500k unique visitors per month estimate
 Alexa ranking: 34,965
Site demographics
 Age: 25-45
 Gender: 55% female, 45% male
 HHI: 45% greater than $100k
Categories on site
 Health & Beauty, Clothing & Accessories, Computer & Electronics, Financial Services,
Travel, Home & Living, Entertainment, Family
Social Media
 Facebook: 205,000 Likes
 Twitter: 4,212 followers
 Pinterest: 2,023 pins
International presence –US, UK, Canada
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Mobile capabilities – responsive website
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Case Study: LinkShare Tools Used by Publisher.com
Bento Box tools
 Coupon Web Service (feed)
 Link Generator Plug-in - Used daily to generate deep links for product
specific promos to our partners’ sites
 Coupon Finder – helpful to find coupons by category/promotion
Signature Orders Report via Web Services – Data pulled daily to analyze top
performing links
Merchandiser Product Data Feed
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Case Study: Sell Sheet Example
Business Model:
Coupons and deals site specializing in flash
sales
Publisher.com
www.publisher.com
SID: 12345
LS Tools Required/Nice to Have:
Merchandiser - required
Coupons – nice to have
About: We offer merchants the
opportunity to reach our large audience
and gain new customers. Coupons and
deals in these categories are featured:
Health & Beauty, Clothing & Accessories,
Computer & Electronics, Financial
Services, Travel, Home & Living,
Entertainment, Family
Contact:
Name
Title
email
phone
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How Can You Find New Advertiser Partners?
Keep your Publisher Profile up-to-date
 Fill out the new Publisher Profile questions completely
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How Can You Find New Advertiser Partners?
Inform advertisers of your traffic sources and customer reach
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How Can You Find New Advertiser Partners?
Document other key information about your website and marketing channels
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How Can You Find New Advertiser Partners?
Keep your Publisher Profile upto-date
 Advertisers rely on this data
when reviewing potential
publisher partners
 Here’s what your profile
pop-up looks like to
Advertisers:
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Sample Full Publisher Profile
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How Can You Find New Advertiser Partners?
Dealing with rejection
 Be proactive
 Reach out to the contact and ask why you were rejected
 Use your Sell Sheet to show why you are a good fit
 Build out that category with competitor merchants
 Give examples of success stories with competitors in the vertical
 Re-apply to the program
 Be realistic—you won’t be accepted into every program
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How Can You Sell More of Your Placements?
Best Practices
 More transparency is better
 Screenshots of Placements
 Demographics
 Track everything and deliver post campaign results to the advertiser
 Advise advertisers on what offers will perform best for your site

Free Shipping, % or Dollars Off, Hot Product Deals
 Include case studies in media kits, along with your Rate Card
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Advertiser’s Goals
Execution
Results
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
About / Overview
Sample Rate Card
logo
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Name
SID
Contact info
Brief overview of your model with emphasis on the reach of customer you get. The objective is to demonstrate how
you will bring your Merchants customers they aren’t currently getting.
Your consumer value proposition - what separates you from your competitors
Any requirements you have from Merchants to partner (i.e. exclusive discounts, merchandiser feed)
User demographics - Please include info about your users/subscribers here
Age
HHI
Gender breakdown

Reach and Capabilities

Gauge the reach that their brand may experience (i.e. x
amount of visitors per month, conversion of click % ) as a
featured merchant/product to your audience
Include:
Users/views/subscribers
Email – if you have an newsletter supply # of subscribers /
frequency
Tablet/mobile – (how many downloads? What is the mobile
reach)
Social Media – Twitter/Facebook profiles include # of
followers/likes)
International presence – what networks do you reach US, UK,
Canada
opportunity: New customer acquisition, etc.
Want: what type of advertisers and rev share rate if you’d like
to include that
Include info for sister sites that run under this SID:
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Homepage screen shot
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
Placement Opportunities

Include any/all placement opportunities here with
pricing if available

Homepage

Site wide

Category

Site banners

Email banners

Newsletters

Blogs

Social media posts

Guides/special promos

Prime placement in App

Editorial posts

Custom Builds

Sample Rate Card cont’d

Examples / Screenshots of placements
Calendar of Key Holiday Packages

Valentine’s Day: February 1 - 14

Mother’s Day: April 25 – May 9

Back to school: July 1 – Sept 1

Holiday: November 15 – December 23
Logo here
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Additional Resources
Advertisers Enabled for Certain Features
http://helpcenter.linkshare.com/publisher/categories.php?categoryid=265
• Advertisers Enabled for Near-Real-Time Reporting (Media Optimization Report)
• Rakuten LinkShare Tracking and Mobile Commerce
• Advertiser Mobile Status Table
• Advertisers Enabled for Deep Links
• Advertisers Who Commission Gift Cards
• Advertisers Who Automatically Approve Publishers
• Advertisers Who Include UPC in Merchandiser
• Advertisers That Offer Merchandiser Query Tool
• Advertisers Enabled for Flex Links
Back to Basics: Growing Your Program [VIDEO]
http://helpcenter.linkshare.com/publisher/questions.php?questionid=1302
(Includes Sell Sheet and Rate Card templates)
Past Publisher Webinar Recordings:
http://www.linkshare.com/campus/performance_marketing_resources/publisher_webinar_recordings/
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Tiffany Williams-Jallow
Senior Network Development Manager, Customer Acquisition
FINDING NEW ADVERTISER
PARTNERS
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Agenda
What Is Customer Acquisition?
How to Apply For Customer Acquisition Programs
How to Find Customer Acquisition Programs
How to View Program Details, Opt In and Grab
Links
 Getting Started With Pay Per Call

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Customer Acquisition: What Is It?
 Customer Acquisition team works with publishers to refer new customers
to service-based advertisers
 Customer Acquisition includes:

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Form Lead/Quote Request
Application/Set Appointment
One-Time Purchase/Funding
Valid Phone Call
 Publisher Commission is a Flat Fee $ [CPA]

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
$21 90 Second Refinance Call
$13 Auto Insurance Quote
$80 Approved Loan
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How to Apply to The Lead Advantage Network
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How to Apply to The Lead Advantage Network
To expedite approval, email:
[email protected]
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How to View Programs In The Lead Advantage Network
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How to View Programs In The Lead Advantage Network
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How to View Programs in The Lead Advantage Network
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How to Find Programs In The Lead Advantage Network
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How to Join Lead Advantage Network Programs
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How to Grab Lead Advantage Program Links
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How to Grab Lead Advantage Program Links
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Getting Started With Pay Per Call
Earning more is as easy as 1,2,3!
Use uniquely assigned phone numbers to drive call leads to clients
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Getting Started With Pay Per Call
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Getting Started With Pay Per Call
To expedite approval, email:
[email protected]
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Why Become A Customer Acquisition Publisher?
 Consumer Offers/Coupons

The Hartford AARP: “AARP MEMBERS SAVE AN AVERAGE OF $375
when they switch their auto insurance to The Hartford.”

CashNetUSA: “Promo code: 50OFFLS
Save 50% on initial loan fee for payday”
 Earn Up to $180 Per Valid Customer Referral!
 International Advertiser Opportunities
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Thank You!
 Additional resources
 Lead Generation Offers by Vertical in Publisher Help Center
http://helpcenter.linkshare.com/publisher/questions.php?questionid=1327
 Lead Generation Offers by Channel in Publisher Help Center
http://helpcenter.linkshare.com/publisher/questions.php?questionid=1432
 FAQs about Lead Advantage in Publisher Help Center
http://helpcenter.linkshare.com/publisher/categories.php?categoryid=241
 For more information: [email protected]
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Ivan Pena
Senior Account Manager
PUBLISHERS GO GLOBAL
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It’s Easy for Publishers to Go Global
1. Login into the Publisher Dashboard
2. Click on Marketing Channels under the My Account section
3. Click on the your site name or Edit to make changes to the channel
4. Find Advertiser Network, click checkbox to select the network you’d like to
work with and click Save
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Shipping Capabilities
Publishers can view an advertiser’s shipping capabilities under
the International Capabilities tab on that advertiser’s program
page. Check with each advertiser to confirm commissions.
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Publisher Reporting
You can keep track of your success by pulling reporting based on the
Network
Sales and Commission will reflect the network country’s currency. Note
you will not see a $ or £ in the sales or commission column.
Publisher payments will be paid based on the currency of your account’s
country
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Payment Options Table -- “Cheat Sheet”
The exchange rate is set
using the bank's rate on
the day of the transfer.
Depending on the country
your account is registered
in, you can opt for
payment in other
currencies
http://helpcenter.linkshare.com/publisher/questions.php?questionid=195
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Direct Deposit Sign Up
To sign up for direct deposit

Log in to the Publisher
Dashboard

Click My Account tab

Click Account Info

Scroll down to Payment
Settings section

Click >Edit
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Global Challenges and Opportunities: Practical Considerations
Language/spelling:
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Global Challenges and Opportunities: Practical Considerations
Local Seasonality
 December: Winter vs. summer in different hemispheres
 Opportunity to balance promotion & sales of seasonal goods
Local Holidays – for content development and promotions
 Mother’s Day / Mothering Sunday – varies substantially by country
 Father’s Day – in Australia is the first Sunday of September
(Spring)
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Biggest Publisher Trends- What Are Global Partners Doing?

Onsite/Cart Abandonment technology allows
a website to convert their abandoning
visitors into customers.

Curation platforms driving social sales and
new brand discovery

Sub-Networks provide growth for programs
by working with a network of content
websites and bloggers

Content for reward (real users writing real
original content for advertisers, earning
rewards and free products in return)

Mobile developments with online to offline
activity with geo-targeting enhanced
campaigns.

Card linked offers that give debit/credit card
holders sometimes exclusive offers for instore or online shopping
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Global Advertisers
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Patrick Henry
Product Manager
MOBILE OPTIMIZATION TIPS &
BEST PRACTICES
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Mobile Optimization & Best Practices
 User Journey
 How does your user journey feel?
 Creative
 Do you have the correct creative for your
consumers?
 Tracking
 If your advertiser is not tracking you’re not getting
paid
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Mobile Optimization & Best Practices
 User Journey
 How does your User Journey feel?
Search – Google optimized results
Affiliate – Publisher site
Merchant – Merchants shopping cart and payment site
1. Do you have a mobile site ? Does it work well …does it engage or is it just
responsive?
2. Have you optimized your search results to show your mobile URLs off
Affiliate ?– Publisher site
3. Do your links work with your merchants? E.g., do they land on a mobile
site or the desktop?
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Mobile Optimization & Best Practices
 Creative
 Do you have the correct creative for your consumers?
• What is the most popular device visiting your site? Check your analytics.
• Ask your Rakuten LinkShare Representative for mobile and geo traffic data
• If you’re getting decent mobile traffic 40%+, request mobile creative, HiDpi
Banners, Rising Star Ad, mobile optmised text links from your advertisers
• Ask for creative in other languages if necessary
Be innovative –
You can use offline media and other mobile technologies
• NFC (Near Field Communication)
• iBeacons
• QR codes
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Creative Sizes for Banners that Perform Best by Device
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Mobile Optimization & Best Practices
 Tracking
 If your advertiser is not tracking you’re not getting paid
Advertisers are checked monthly
on:
• iPhone, iPad, Android,
Blackberry and Windows
• Do they have a mobile site?
• Do the links redirect there?
This data is reported and is published in
the Publisher Help Center > Advertisers
Enabled for Certain Features category >
“LinkShare Tracking and Mobile
Commerce” article:
http://helpcenter.linkshare.com/publisher/questions
.php?questionid=917
Analyse who is visiting your site because of the brand and who is a genuine
buyer
• Look at which brands you are working well with in the mobile space
• Don’t stop working with non-trackers
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Summary
Mobile Strategy Checklist
 Review Your Current Mobile Performance
 User Journey
 How does your user journey feel?
 Creative
 Use banners sizes that perform best on mobile sites
 Tracking
 Look at advertisers, identify those who are mobile and add to your site
 If advertisers aren’t tracking mobile, you’re not getting paid
 Speak to advertisers to encourage mobile tracking
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Additional Resources
Rakuten LinkShare Publisher Help Center
 Viewing an Advertiser’s Mobile Capabilities
http://helpcenter.linkshare.com/publisher/questions.php?questionid=1295
 Advertisers Enabled for Mobile Commerce
http://helpcenter.linkshare.com/publisher/questions.php?questionid=917
Other Resources
• NFC (Near Field Communication)
http://en.wikipedia.org/wiki/Near_field_communication
• iBeacon http://en.wikipedia.org/wiki/IBeacon
• QR Code http://en.wikipedia.org/wiki/QR_code
• Mobile Web Standards from W3C http://www.w3.org/standards/webdesign/mobilweb
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Some Professional Development Resources for Publishers*
 Google Webmaster Tools, Help Center, Academy & Blog
 SEOMoz Blog, Bruce Clay SEO Blog, Search Engine Land
 Conversion Rate Optimization, Tim Ash – SiteTuners.com free resources;
Landing Page Optimization Podcasts
http://www2.webmasterradio.fm/landing-page-optimization/;
https://www.optimizely.com/

Optimize Landing Pages for Conversions, free eBook from HubSpot
http://offers.hubspot.com/how-to-optimize-landing-pages-for-conversion

Extra Money Answer: How to Create, Promote, and Monetize an
Affiliate Site low-cost eBook by Shawn Collins (focused on content sites)

How to Write Your Own Money Making Websites paid course from AWAI
http://www.awaionline.com/websites/p/ (for content sites)

Univ. of San Francisco Mini-Courses & Certificates – Affiliate Marketing
paid courses
* This list is not all-inclusive and is not meant as an endorsement of any particular resource or provider
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https://rakutenlinkshare.zendesk.com/hc/en-us
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Contact Information for Additional Publisher Support
Call Toll-free Publisher support: 888-880-8430
Email Publisher Support via Publisher Help Center:
[email protected]
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.
Questions for our Experts?
After the live session, contact the Campus team at: [email protected]
EMPOWERING YOUR SUCCESS - COPYRIGHT 2014 LINKSHARE CORPORATION. ALL RIGHTS RESERVED.