1. law, govt and politics
2. armed forces
3. air force

c o n t a c t :
T h e j o u r na l o f E l e c t ro n i c D e f e n s e
2015 media brochure
jedonline.com / crows.org
The EW and SIGINT Authority
the Journal of Electronic Defense
Since 1978, The Journal of Electronic Defense (JED) has been the leading magazine read
by influential decision-makers in the global electronic warfare (EW) and signals intelligence
(SIGINT) markets. More than 13,100 Association of Old Crows (AOC) members and
subscribers read JED for its intelligent coverage and insightful analysis of industry news
and trends.
The global EW/SIGINT market is worth more than $6 billion in annual sales. JED is read
closely by many of the senior government and military leaders around the world who control
and influence how this funding is spent. Advertising in JED represents one of the best ways
for your company to reach these potential customers on a monthly basis.
All information contained in this media kit was accurate and current at the time of printing.
Should changes become necessary, they will be posted to the online media kit throughout the year.
journal of electronic defense
JED reader demographics
47.20%
Unbeatable
Buying
Power
Target an
influential
Readership
Readers’ Organizational
Procurement Budgets:
More than $1 billion: 13.63%
$500 million - $1 billion: 8.52%
$100 million - $500 million: 13.63%
$50 million - $100 million: 17.03%
Less than $50 million: 47.20%
50%
37.5%
13.63%
25%
13.63% 17.03%
8.52%
han
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$10
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$50
Most Readers Influence
Procurement Decisions:
Influence procurement decisions: 72%
(28% don’t influence)
Of those that influence procurement decisions:
Are the final decision maker or have a strong
influence over procument decisions. 65%
JED is an Important Source of EW/SIGINT Information
More than three out of four readers report passing their
More than three out of four readers spend between 30
copy to colleagues, saving issues for future reference, displaying
JED in their waiting room or storing it in their library
minutes and more than two hours reading each issue of JED
Three of every four readers spends between 30 minutes
most comprehensive and authoritative publication covering the
EW and SIGINT market
and two hours reading their issue of JED
Nearly two out of three JED readers agree that JED is the
2015 media brochure
circulation Breakdown
total JED circulation = 17,491
13,100
ASIA-PACIFIC
Total JED circulation includes pass-along readers
and bonus convention distribution.
Reach a Concentrated
EW/SIGINT Audience:
73% of JED's military readers work in electronic warfare and SIGINT
69% of respondents said they save or pass-along their issue of JED
to at least one other person.
EMPLOYER TYPE:
ARMY: 5.5%
NAVY: 6.7%
MARINES: 1%
AIR FORCE: 14.3%
GOV’T (OSD, MOD, etc.): 8.6%
INDUSTRY: 47.1%
ACADEMIA: 4%
Other: 12.8%
MILITARY/GOVERNMENT JED READER
primary job function:
Executive Management: 11.4%
Program Management: 13.1%
Strategic Planning and Analysis: 5.7%
R&D/System Development/Acquisition: 20.8%
Operations or Operational Planning: 24.5%
Maintenance: 1%
Sustainment/Logistics: 2.3%
Engineering Support: 13.7%
Testing: 7.6%
journal of electronic defense
Australia: DOD, DMO, DSTO, HQ RAAF, HQ RAN, HQ Army
India: Integrated HQ MOD, Air Force, DRDO, DARE, DLRL, HQ Joint Communication and
Electronics Staff
Japan: Air Self Defense Force, Naval Self Defense Force
South Korea: HQ ROK Air Force, Defence Intelligence Command
Malaysia: MOD, Malaysian Air Force HQ
Taiwan: ROCAF, HQ ROC Navy
Singapore: MOD, Singapore Air Force, Defense Science and Technology Agency, DSO
National Labs
EUROPE
1%
Denmark: MOD, Tactical Air Command (FTK), Air Materiel Command (FMK)
Finland: Finnish Air Force HQ, Finnish Naval HQ, Finnish Naval Research Institute
France: MOD, French Air Force HQ, French Navy HQ
Germany: MOD, German Navy HQ, German Air Force HQ, Bundeswehr Operations
Command
Greece: MOD, Hellenic Air Force General Staff, Hellenic Navy HQ, Hellenic Army HQ
Italy: MOD, Italian Navy HQ, Italian Air Force HQ, Joint Staff
Netherlands: MOD, Royal Netherlands Navy HQ, Royal Netherlands Air Force HQ
Norway: MOD, HQ Defense Command, Royal Norwegian Navy, Air Warfare Center
UK: MOD, RAF HQ, RN HQ, British Army HQ, GCHQ, Dstl, RAF Spadeadam, Defence
Procurement Agency
Spain: MOD, HQ Spanish Air Force
Sweden: MOD, Swedish Air Force HQ, Swedish Navy HQ, Swedish Army HQ, Naval
Warfare Center
Switzerland: MOD, Swiss Air Force HQ, Swiss Army
MIDDLE EAST
Egypt: HQ Air Force, HQ Egyptian Navy
Oman: Royal Air Force of Oman
Saudi Arabia: HQ RSAF, Royal Saudi Air Defense Forces, Royal Saudi Naval Force
Turkey: Turkish Land Forces Command, Turkish Air Force
NORTH AMERICA
Canada: MOD, Chief of Defence Staff, Chief of the Air Staff, Canadian Forces SIGINT
Operations Centre (CFSOC), Defence R&D Canada
United States: AFRL, CIA, DARPA, DIA, HQ AFSOC, HQ ASOC, HQ NSWC, JEWC,
JIEDDO, NASIC, NAVAIR PMA-234, -265, -272, -290, NAVSEA PEO IEWS, PMS-405,
-408, -435, NRO, NSA, NSWC, OUSD AT&L, PEO IEW&S, SPAWAR PMW-180, SPAWAR
Systems Center - Atlantic, SPAWAR Systems Center - Pacific, CERDEC I2WD, NRL, ONR
SOUTH AMERICA
Argentina: HQ Air Force
Brazil: Navy, Air Force
Chile: Air Force
Peru: Air Force
† This is a sampling of the military/government organizations that read JED. For a full listing, contact your sales executive.
AOC Members:
A Sampling of JED's readers†:
digital edition
DIGITAL EDITION
Belly Band – Animation
capabilities
DIGITAL EDITION
Skyscraper
JED Digital Edition
In addition to print, JED is also emailed to AOC members as a fully
interactive digital version. Viewers can virtually flip through the
pages, forward articles of interest to colleagues and click on ads to
be redirected to the company’s website.
Benefits of the digital edition:
• Expanded international circulation via email provides heightened
global visibility for your company.
• Our display advertising rates include exposure in BOTH print
and digital editions.
• Interactive ads drive decision-makers directly from your ad to
your website.
• Premium positioning opportunities offer the ability to integrate
sound, video and animation.
• A password-protected archive can be accessed by members at
any time, ensuring longevity for your message.
Display Ad “Jolt” Upgrade
The digital edition of the magazine offers dynamic capabilities not available in
the print version. Transform your static, passive display advertisement into an
attention-grabbing, animated message in the digital edition of JED.
$299.50 per issue
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional
fee will appear on your final invoice if the artwork submitted is not publishing ready.
The skyscraper allows your company to
be in front of readers the entire time
they are browsing the digital edition
of JED. Your company’s information
will appear directly to the right of the
magazine content.
Our highly visible Belly Band is included
with the digital edition before readers can
access the front cover of the publication,
making your company’s ad one of the
first that readers see when they receive
their digital edition. The Belly Band also
extends to the back of the digital edition’s
back cover, “wrapping” your company’s
message around the entire digital edition.
1x $3,700.00
3x $3,515.00 per issue
6x $3,330.00 per issue
12x $3,145.00 per issue
1x$4,500.00
3x $4,275.00 per issue
6x $4,050.00 per issue
12x $3,825.00 per issue
DIGITAL EDITION
Sponsorship – Animation
and video capabilities
Your company is the first ad readers
see when they open their copy. Your
message will prominently display
directly across from the cover of
the magazine. Animation and video
capabilities bring your message to life.
1x 3x
6x
12x
$3,000.00
$2,850.00 per issue
$2,700.00 per issue
$2,550.00 per issue
DIGITAL EDITON
Toolbar
Your company name is displayed as
a button on the toolbar, appearing
on every page of the digital edition
next to frequently-used navigational
icons. When viewers click the button,
descriptive text and a link to your
website will appear.
1x $1,500.00
3x $1,425.00 per issue
6x $1,350.00 per issue
12x $1,275.00 per issue
2015 media brochure
Issue
Features
Bonus Distribution
Deadlines
JANUARY
Program Profile: SEWIP
Open RF Standards for EW and SIGINT
N/A
Space:
Nov. 20, 2014
Materials:
Nov. 28, 2014
FEBRUARY
Maritime SIGINT
Technology Survey: Analog-to-Digital Converters
Aero India 2015 • February 18-22, Bangalore
Avalon Airshow 2015 • February 24-March 1 Geelong, Victoria, Australia
Space:
Dec. 19, 2014
Materials:
Dec. 30, 2014
March
How Far Can We Take GaN Technology?
Charting the Future Direction of DIRCM
Dixie Crow Symposium 40 • March 22-26, Warner Robins, GA
Space:
Jan. 20, 2015
Materials:
Jan. 30, 2015
April
Electromagentic Maneuver Warfare: The US Navy Goes Big on EW
Technology Survey: Low-Noise Amplifiers
Navy League Sea-Air-Space • April 13-15, Washington, DC
LAAD • April 14-17, Rio De Janeiro, Brazil
Space:
Feb. 19, 2015
Materials:
Feb. 27, 2015
May
Europe’s EW Programs
Technology Survey: GaN Transistors
EW Europe 2015 • May 26-28, Stockholm, Sweden
International Microwave Symposium (MTT-S) • May 19-21, Tucson, AZ
Space:
March 18,
2015
Materials:
March 25,
2015
June
AESA Technology for Electronic Warfare and Radar
Airborne Missile Warning Systems: What Other Jobs Can They Do?
Technology Survey: Airborne RWR/ESM Systems
Paris Air Show • June 15-21, Paris, France
Space:
Materials:
April 17, 2015 April 24, 2015
July
How the Evolving IR Threat Drives EW Requirements
Technology Survey: ELINT Receivers
N/A
Space:
May 22, 2015
August
Engineers Wanted: Pursuing a Career in Electronic Warfare
Technology
Technology Survey: RF Tuners and Tuner Modules for SIGINT
Applications
N/A
Space:
Materials:
June 30, 2015 July 2, 2015
September
Defeating IEDs
EW, Cyber Ops and the Air Force’s Global Strike Mission
Technology Survey: COMINT/DF Receivers
DSEI • September 15-18, London, UK
Space:
July 20, 2015
Materials:
July 30, 2015
October
Active Protection Systems for Ground Vehicles
Technology Survey: EW and SIGINT Antennas
N/A
Space:
Aug. 20, 2015
Materials:
Aug. 28, 2015
November
Airborne Electronic Attack
2016 EW and SIGINT Resource Guide
AOC 52nd Annual Convention Guide
Defense and Security • November 2-5, Bangkok, Thailand
Dubai Air Show • November 8-12, Dubai, UAE
Space:
Materials:
Sept. 21, 2015 Sept. 30, 2015
Electronic Warfare and SIGINT for Homeland Security Applications
What’s Next for Digital RF Memory (DRFM) Technology?
AOC 52nd Annual Symposium and Convention • December 1-3, Washington, DC
Space:
Oct. 14, 2015
December
AOC convention
issue
journal of electronic defense
Materials:
May 29, 2015
Materials:
Oct. 21, 2015
*Information was accurate and current at the time of printing. Subject to change without notice.
2015 editorial calendar*
staff and advisory board
JED Staff
John Knowles, Editor: John has been writing about EW and SIGINT since
Ollie Holt, Technical Editor: Ollie spent 40 years as an electronic
1994, when he first joined the JED staff. For several years he published a
EW/SIGINT market newsletter, as well as several market forecasts. In 2000,
he co-authored a study about the EW industry for the Office of the Secretary
of Defense. He has written articles about EW for PC Magazine.
warfare specialist for BAE Systems (formerly Sanders Associates), where he
worked on the ALQ-126B, INEWS, F-22 and F-35 systems. Now retired, he
is a consultant for BAE Systems, and writes and edits technology surveys for
JED. Ollie holds bachelor’s and master’s degrees in electrical engineering
from the University of New Hampshire.
[email protected] +1-978-509-1450
Elaine Richardson, Managing Editor: Elaine has served as JED’s
managing editor since 2006; prior to that she has worked as an editor for
more than 15 trade and consumer publications. She has written for The
Chicago Times, The Daily Southtown and Money Magazine, among others.
[email protected] +1-850-668-7400
John Haystead, Senior Editor: John began his journalism career at JED
in 1982. During his career, he has edited several magazines, including Defense
Electronics and Military and Aerospace Electronics. John returned to the JED
staff in 2011. [email protected]
Contributing Writers
Dave Adamy
Barry Manz
Luca Peruzzi
Richard Scott
Martin Streetly
Tom Withington
Gabor Zord
Submit your editorial ideas to [email protected]
JED Editorial Advisory Board
Col Marshall Denney, USMC
Chief, Future Operations (J35), US
Cyber Command
Mr. Gabriele Gambarara
Elettronica S.p.A.
Mr. Dan Gobel
President, Electronic Systems,
BAE Systems Inc.
Mr. Micael Johansson
Senior Vice President and Head of
Business Area, Electronic Defence
Systems, Saab
Mr. Mark Kula
Vice President, Tactical Airborne
Systems, Raytheon Space and
Airborne Systems
Capt. Paul Overstreet
Joint Strike Fighter Weapons
System Program Manager, Naval
Air Systems Command, USN
Col Steve Ling, USAF
Director, Joint Electronic Warfare
Center, US Strategic Command
Mr. Jeffrey Palombo
Senior VP and GM, Land and
Self-Protection Systems Division,
Electronic Systems, Northrop
Grumman Corp.
Mr. Edgar Maimon
General Manager, Elbit Systems
EW and SIGINT – Elisra
Mr. Steve Roberts
Vice President, Strategy, Selex
Galileo
Mr. Rich Sorelle
President, Electronic Systems
Division, Exelis
Gp Capt P.J. Wallace
Chief of Staff, Joint Air Land
Organisation, UK MOD
Dr. Richard Wittstruck
Director, System of Systems
Engineering, PEO Intelligence,
Electronic Warfare and Sensors,
USA
2015 media brochure
2015 JED advertising rates
Net Full-Color Rates
1x
3x
6x
12x
Double-Page Spread
$12,299.00
$11,679.00
$11,069.00
$10,449.00
Outside Back Cover
$9,999.00
$9,499.00
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Inside Front Cover
$9,399.00
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$8,459.00
$7,989.00
Inside Back Cover
$9,399.00
$8,979.00
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$7,989.00
Full Page
$8,399.00
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$7,559.00
$7,139.00
2/3 Page
$7,199.00
$6,839.00
$6,479.00
$6,119.00
1/2 Page Island
$6,149.00
$5,839.00
$5,529.00
$5,229.00
1/2 Page
$5,299.00
$5,029.00
$4,769.00
$4,499.00
1/3 Page
$3,999.00
$3,799.00
$3,599.00
$3,399.00
1/4 Page
$3,099.00
$2,939.00
$2,789.00
$2,629.00
AD Link
Ad Links increase traffic from your ad in the digital edition to your company’s website or a corporate email address. All of our display advertising
options include this upgrade at no additional cost.
Display Ad “Jolt” Upgrade | $299.50 per issue
The digital edition of the magazine offers dynamic capabilities not available in the print version. Transform your static, passive display advertisement
into an attention-grabbing, animated message in the digital edition of JED.
Inserts and DIGITAL PUBLICATION Inserts
Advertise your products and services by inserting your company's specialized marketing piece within the pages of JED. Whether you are promoting
an event, a new product or your entire product line, placing an insert in our magazine will ensure tremendous exposure for your company.
You also have the option to include your insert as an attachment to the digital version for a nominal fee. To be included, advertisers must supply the digital
file of the insert to Naylor—a high-resolution PDF is preferred. If you would like to recreate your insert as an animated Flash file, additional charges apply.
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is
not publishing ready.
Complement your JED advertisement with a presence in other AOC resources and SAVE.
ASK YOUR ACCOUNT EXECUTIVE HOW YOU CAN SAVE WITH OUR “INTEGRATED MEDIA BUY” RATES.
journal of electronic defense
specifications
JED ADVERTISING SPECIFICATIONS
print Ad sizes
specifications
Magazine Trim Size: 8.125” x 10.875”
Premium Positions
Add 15% to space rate.
Double Page Spread Bleed
Double Page Spread
No Bleed
Full Page
Bleed
Full Page
Live Area
Production Services, Proofs and Revisions
15.125" x 9.5"
8.375" x 11.125"
7" x 9.5"
Print Artwork Requirements
16.5" x 11.125"
1/2 Page
Horizontal
1/2
Page
Long
Vert.
2/3 Page
Vertical
4.583" x 9.5"
1/3 Page
Horizontal
7" x 3"
7" x 4.583"
1/2 Page
Vertical/
Island
3.333" x 9.5"
4.583" x 7"
1/4 Page
Horizontal
1/4 Page
Vertical
1/3 Page
Vertical
2.166" x 9.5"
1/3 Page
Square
4.583" x 4.583"
4.583" x 3.333" 3.333" x 4.583"
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the Web are not suitable for printing. All color artwork must be in CMYK mode; black-andwhite artwork must be in either grayscale or bitmap mode. RGB mode is not accepted and
if supplied, will be converted to CMYK mode, which will result in a color shift. All screen
and printer fonts, as well as linked images, must be supplied if not embedded in the file.
Cancellations
In the event of cancellation of a contract, the client agrees to repay Naylor any discounts
granted for multiple insertions less discount applicable for the number of insertions
completed in the contract period. All premium positions and direct-mail
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advertising sales deadline. A charge of $30 will be levied for returned checks.
Terms
DIGITAL EDITION ad sizes
Note: Font should be sans serif and 18 pt. or larger for maximum readability.
*For Digital Edition flash specifications, visit:
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Digital Edition Skyscraper
Payment due upon receipt of invoice. Interest shall be charged at 2% per month
compounded to yield 26.82% per year on overdue accounts.
Ad Agency Commissions
All prices are net. Ad agency commissions are not included in quoted price.
200 x 783 pixels; minimum resolution is 300 dpi • JPG non animated, SWF* animated
Shipping Instructions
Digital Edition Belly Band
Ship all advertising materials to the attention of your account executive at:
PDF or JPG at 8.375 x 4.5 inch; minimum resolution is 300 dpi
SWF* at 603 x 324 pixels
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Digital Edition Sponsorships
Naylor • 5950 NW 1st Place • Gainesville, FL 32607 US
US Toll Free: 800-369-6220
International: +1-352-332-1252
Fax: +1-352-331-3525
550 x 480 pixels (Sponsor Max Ad 543 x 705 pixels); minimum resolution is 300 dpi
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Digital Edition Toolbar
250 x 50 pixels • JPG only • 100-200 words recommended for the expandable text box
2015 media brochure
custom solutions
Naylor is the proud publisher of The Journal of Electronic Defense (JED)
We value our advertisers’ contributions to the success of the magazine. As the leading publication serving the EW and SIGINT market, JED offers
your company an indispensable outlet to connect with your customers and communicate important information about your products and services.
We realize that not all of JED's advertisers have the same advertising and marketing plans.
Naylor offers these custom marketing services:
• We'll Design Your Ad
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork
submitted is not publishing ready.
• We'll Customize Your Ad Program
Our account executive can work with you to tailor an advertising program to match your company’s needs and budget.
Please contact your Naylor account executive for additional information about these
offerings. We welcome your feedback and suggestions, and we’ll do anything we can to make
your advertising experience with JED simple and effective.
THE MOST EFFECTIVE MEANS
FOR REACHING CUSTOMERS.
“AKON finds that JED is the most effective means of reaching existing
and potential EW customers. Our advertising investment in JED has paid
off, resulting in orders from many new customers for our EW Transceiver
and Integrated Microwave Assembly products worldwide.”
-RICHARD G. SANDERS
Senior Director of Sales and Marketing
AKON, Inc.
journal of electronic defense
THE SOURCE FOR EW INFORMATION.
“Our work with JED has enhanced our branding efforts. JED’s focus
on EW makes it the perfect vehicle for communicating with potential
customers and the EW community.”
-Theresa Taro
Director, Marketing
BAE Systems
T h e j o u r na l o f E l e c t ro n i c D e fe n s e
2015 media brochure
Journal o f E le c t ro ni c D e f e nse
The EW and SIGINT Authority
AOC Headquarters
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US Toll Free: 800-369-6220
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