1. No category

New product
2015-02-26
• Product user saw
• Product in shopping basket
• RTB
plus
•
•
User analysis by finger
printing and its own
algorithm
Cross re-targeting between
app and web
Ad network
4
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2015-02-26
Mobile Web
Adlib
marketing
center
Mobile App
User Device
mapping
+ script
+ publisher SDK
Apply
recommendation
engine
Adlib ad network
web/app
5
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2015-02-26
Sales increase
Click increase
11.24%
10.40%
10.00%
8.68%
8.49%
5.99%
5.69%
10.46%
5.88%
5.93%
6.26%
6.0%
5.15%
4.72%
4.82%
3.64%
9/22~
10/1
10/2~
10/11
10/12~
10/21
10/22~
11/1
11/2~
11/11
11/12~
11/21
11/22~
12/1
12/2~
12/15
6
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New product
2015-02-26
Show ad only to user who
visits video service site.
Find target user who
visits adlib ad
network and show
video ad to them
8
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2015-02-26
Watch more in
detail
+ Sound On
App market,
Move on to
advertiser’s page
9
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New product
2015-02-26
Send video to virtual space without any player program or codec.
Create virtual space on 2-dimensional screen and offer virtual experience through 3D technology.
Technology reducing weight of 3D ad
Technology to increase user engagement by stimulating curiosity of a user.
11
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2015-02-26
12
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2015-02-26
Chosun Ilbo, JoongAng Ilbo, DongA Ilbo, YTN
Smart DMB, Pandora TV, KBS Kplayer, etc
Kim gisa, Second hand market, ‘Must stop’ restaurants TOP1000 all over the country, Ticket Link
Cash slide
13
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2015-02-26
Advertiser asks to
replace
1
Ad
request
2
Advertiser asks to
replace
Planning
Select ad concept
and type
ex) Video+3D
Provide ad production
guideline
3
4
Story
board
Production
5
Discuss with advertiser
Review
3D work and
programming
6
Completion
7
Provide sample apk file
Produce apk file for
creative registration
Take 3 days
Unpaid section
1 sec
2 secs
Paid section
3 secs
4 secs
5 secs
Media live
Ad update according to
media schedule
CPV when app
starts
CPV when app
closes
Move to next stage
after click
Posted price
Posted price
Posted price
Less than 10M
50
50
50
10~20M
50
50
50
More than 30M
50
50
50
Range
14
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New product
2015-04-28
Integrated tracking management SDK
Efficient reporting and marketing index
management by integrated reporting &
management tool
Marketing cost optimization
16
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2015-04-28
Revenue(cumulated)
ranking
Release on Store
Pre-marketing
After launch marketing
PR
time
Reward (incentive)
CPI
Pre-reservation
CPC, CPM 광고
3D video ad
Store review
event
PR
PR
WOM Marketing
+ Non reward CPI
17
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2015-04-28

Strength


Gamtoctoc: Community app focusing game. Pre-reservation through pre
registration, additional viral effect by connecting SNS.
Gamshuttle : comprised of more than 80% of men users, high paying users 70%
of them in 20’s~30’s, Actual reservation increase by pre-code issue before app
launch and push to use it after launch. Additional CPT gifts should be supported.
Gamshuttle: More than 80% of men users,
Pre-reservation of apps except game genre.
Expectation


Pre-PR
Interest increase
 Pre-acquisition of organic user,
 Positive expectation
18
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2015-04-28
•
•
Performance of SNS link reservation event by game (2014)
Clash of road 2
7,020 users applied.(10/24 ~ 11/4)
Eden
4,160 users applied. (10/14~10/23)
This is Sparta
5,305 users applied. (10/31~11/13)
Shin Sangoku Kombat
4,393 users applied. (10/3~10/24)
Battle league
4,936 users applied. (10/16 ~ 10/31)
Samurai showdown
4,303 users applied. (9/30~10/13)
Case - issue of pre-reservation code
5,000 users participated
on average as at 2014
Apr.
Can attract 20,000 users
in MAX depending on
category or market
19
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2015-04-28
Strength

Gamtoctoc
: Community app focusing game. Proceed good reviewer event using event space
in app. Trustworthy and positive review.
Acquisition of more users with install for event participation, additional viral effect by
connecting SNS.

More reviews, positive reviews, high
rating
Expectation
 Contribute to higher ranking
 Favorable image
 Acquisition of more organic users
Millionaire elevator quiz market review
20
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2015-04-28
Strength

AppPang
: 2.2M memberships, DAU 12,000
: Ad campaign through 200+ mobile reward-based apps and networks
: Provide diverse ad tools and participation tools for acquiring incentives
•
Expectation
User acquisition in short term
 Moving up ranking
 Additional exposure effect in store, more credibility
 Prepare foundation for inflow of organic user
Move
onto
market
21
After download, moving on to
next stage like app activation,
membership registration is
available.
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2015-04-28
Strength

ADPICK
: Varied age including high teen ~ twenties
: 220,000 PR partners
: Generation of Non-incen conversion through WOM activities by PR partners
: Strict partner rule & abusing management

Expectation
Positive viral effect, generation of nonincen conversion
 Easy profit estimation and management
through Cost per Conversion
 Policy to pay not service user but PR
partners organic user draws organic users
APP Selection
①
BLOG
ADPICK
(Ad media individually run )
Found on
power blog, second
level power blog, pa
rtner’s blog
Naver
Knowledge in
FaceBook
Fan page
Q&A about app,
category
recommendation
Likes, page with many
followers, core target
page
Cafe
Community
④
Payment for PR activity after
summing up data and
checking abusing issue
SNS
③
KakaoStory、Face
Book sharing、
KakaoTalk、Line
sharing
Casual introduction of app
②
Introduction and reco
mmendation to app r
elated communities o
n Naver、Daum
Introduction and
recommendation
targeting app service
communities
App downloads by user with interest (ordinary user)
22
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2015-04-28
•
Supercell – Clash of Clans
•
Sky Scanner
Period : 2014. 2. 19 ~ 2014. 4. 25
Unit price : 2,600 KRW
Budget : 60M KRW
Device : iOS, Android
•
Period : 2014. 3. 11 ~ 2014.12
Unit price : 1,800 KRW
Budget : 30M KRW
Device : Android, iOS
King.com – Candy Crush Saga
•
Show case
Period : 2014. 4. 3 ~ 2014. 7. 18
Unit price : 3,200KRW
Budget : 50M KRW
Device : Android
•
Period : 2014. 3. 10 ~ 2014. 3. 15
Unit price : 2,000 KRW
Budget : 6,5M KRW
Device : Android
Real Far,
•
Period : 2014. 6. 12 ~ 2014.12
Unit price : 1,800KRW
Budget : 110M
Device : Android
FRNZ
Period : 2014. 4. 22 ~ 2014. 7. 27
Unit price : 1,800 KRW
Budget : 56M KRW
Device : Android
23
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Confidential | copyright(c)2015 - All rights reserved by Mocoplex, Inc.
2015-02-26
25
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2015-01-05
2011. 5
2012. 2
2012. 9
2013. 11
2014. 4
2014. 6
2014. 7
2014. 7
2014. 9
2014. 12
Established
mocoplex, Inc.
2011.05
Mocoplex, Inc. founded.
Launched Mobile Mediation “Adlib” in Korea (http://adlibr.com).
Raised fund from BonAngels (0.3M USD) and Ntels (0.1M USD) as Angel fund.
Acquired Korea Venture Company Certificate.
Raised fund from IMM Investment and Cyber Agent, Inc. Consortium (2.5M USD) as Series A.
Launched Personalized Targeting Ads and R.A.T. (Real-time Ad Tracker)
Separated DSP platform from “Adlib”.
Strategic partnership with Google (Tech Partner) and official AdX buyer & Smaato to expand coverage.
Established branch in Japan.
Integrated with Smaato’s SSP platform.
Attracted
investment from
Bon Angel
Venture Partners
& Ntels
2012.02
Launched
Mediation
service
‘adlib’ for
the first time
in Korea
2012.09
Acquired SIQUIS, Inc.
2012.12
Secured 500
publishers and
1500 media
2013.04
Integrated
with Smaato’s
SSP platform.
Secured 10 channel
partners
2013.08
2013.10
Started
partnership
with premium
media such as
Chosun Ilbo,
Yonhap News,
Kyunghyang
Newspaper,
Hangyoreh
Newspaper
2013.12
Sales
increased
by 1600%
YOY
Secured 1,000
publishers and
3,000 media
2014.09
Established
branch in
Japan
2014.11
2014.12
Integrated
with AdInte,
DSP platform
in Japan
26
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2015-02-26
For Ad Network Use domestic and global mobile app/web inventory with only one SDK
For Publisher(App Developer) Easily manage media delivery to a variety of ad networks
Direct
Clients
U + AD
AD
Screen
Direct
Clients
admob
Direct
Clients
Ad Post
Real
Click
MAN
InMobi
Direct
Clients
Ad@m
T Ad
Applift
Mobile App & Web
SSP partner
SDK integration
27
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2015-02-26
App
Traffic Increase
Daily Impression
Daily Click
Coverage
7,200+
12%
270M
0.9M
80%
Adlib ads are
Traffic consistently
exposed on more
increases by 12%
than 7,200 apps
monthly.
from 2,200 publishers.
Daily Impression
More than 270M
Daily Click
More than 0.9M
Coverage 80%
(Monthly UVs :
More than 28M)
28
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2015-02-26
Differentiated points of adlib
Inventory PV
Others
Gender based UV Status
Male
45%
Female
55%
Press
10%
Women’s
lifestyle
10%
37%
Education
20%
Entertainment
23%
(Source: Adlib data)
• Female UVs outnumbers male UVs by the rate of 10%.
• Number of female UVs is relatively higher comparing to competitors.
• PV generated in women’s lifestyle accounts for 37% to the whole inventory.
• Ad campaign optimized to female users can be executed.
29
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2015-02-26
01 Side Banner
02. Adlib Interstitial
03. Adlib POP
- Size: 320*50
- CPC, CPM, CPI
- Target time, exclusive, CPM setting is
possible
- Setting explosion of various types of
full screen ad by app/device
- Size: 375*280
(Height can be varied and adapted
accordingly)
- Floating type/placement changeable
- Can utilize as video banner including
general image banner
- CPC, CPM
30
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2015-02-26
31
Confidential | copyright(c)2015 - All rights reserved by Mocoplex, Inc.
2015-02-26
Community
•
•
•
•
•
•
•
•
•
•
Simtalk
Funny
college
Clien
DC Inside
Shimshimi
Bambi
Couple
note
E sports
battle
FIFA
Online3
info
sharing
(Game,
communi
ty)
(Singer,
actress,
sports
star) Fan
apple,
fan toc
Education
•
•
•
•
•
•
•
•
•
•
Kids
kingdom
Song
Kids&mo
m
Children’
s TV
English
pot
Writing
ABC
Writing
KOREAN
Eng quiz
lock
screen]
Study
mate
ABC of
study
Public
official
English
Finance
•
•
•
•
Real
estate
link
Korean
real
estate
Economy
Expert
Economy
daily
Game
•
•
•
•
•
•
•
•
•
•
Jelly King
Detective
Conan
LOL
Encyclop
edia
Talking
series
Match:
Janggi
online
Tamago
monster
returns
LOL
Supporter
SD Fighter
Dunpa
Encyclop
edia
Fish spikes
Health
•
•
•
•
•
•
•
•
•
•
Making
bikini hip
at home
Daily
Water
Running
Diet
Manage
r
Home
Diet
Yoga
Diet Plan
for just
one
week
Right
working
on abs
at home
Making
model’s
leg at
home
10x1
intermitt
ent
exercise
timer
Lady
home
Weight
Training
Creating
Men’s
chest
Information
•
•
•
•
•
•
•
•
•
•
EZ Day
All of
webtoon
s and
illustratio
n in the
world
10,000
recipes
Shopping
Moa
TV
Program
table
Knowled
ge log
app
Very
easy
recipe
Internet
fishing
Food
Moa
DIY
Reform
•
•
•
•
•
•
•
•
•
•
•
News
Photograph
Yonhap
News
Kyunghy
ang
newspap
er
JoongAn
g
newspap
er
Segye
Newspa
per
Women’s
news
Daily
sports
Sports
Seoul
Conserv
ative
media
collectio
n
Progressi
ve
newspap
er
Life info
media
collectio
n
Today’s
News
•
•
•
•
•
•
Silent
Camera
Candy
Camera(
Schedule
d)
When
selfie
image
reversed
Easy
photo
merging
Umzzal
maker
Silent
Camera
- & Auto
save
reversed
selfie
image
Traffic
•
•
Seoul,
Gyeong
ggi
Incheon
bus
Busan
bus line
expert,
Each
local bus
line app
Subway
Navigati
on
Utility
•
•
•
•
•
•
•
•
•
•
•
•
•
Somenot
e
TSKorean
key
board
TubeMat
e
Dodol_d
emo
KTV moa
Radio
Pot
LatteScre
en
Rewatch TV
Alarm/W
atch
Internet
Radio
Link
movie
Music
pot
Honey
music
Weather
•
•
•
•
•
Weather
Moa
Weather
of Korea
Local
weather
Weather
for golf
Weather
of sea
32
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2015-02-26
2014.01 기준으 리스트로 변동가능성이 있습니다.
33
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2015-02-26
34
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2015-02-26
Item
App. Download analysis
Purchase conversion
analysis
DB collection
Detailed function
Inflow (Click or visit of market), Install(Conversion)
Shopping basket, payment
Analyze purchased product and its price if advertiser want
to know.
Final landing page loading and DB input
Consultancy request and other info collection
Mid process for ‘Install → Purchase’
Confirm check points
Other custom tagging
Online channel
expansion
Comparison and analysis about user behavior(app
installation, purchase) after being flowed into apps via
many channels.
Mobile web, Mobile app + PC (Display, Search)
Tracking area
Purchase
conversion
tracking
Price
PC tracking
Mobile Web
Mobile App
Install
tracking
RAT
◦
◦
◦
◦
◦
free
Admob
X
X
◦
◦
X
charged
Ace Counter
◦
X
X
X
◦
charged
MAT (Tune)
X
X
◦
◦
X
expensive
Ad-brix
X
X
◦
◦
X
free
Limited functions are provided
Others
X
X
◦
◦
X
free
Need to check security and reliability
Solution
Note
The lowest sized tracker (100KB)
Unavailable in mobile area in fact
Expensive
35
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2015-02-26
: Target audience
: Targeting pool
: Ad display
target
Whole
targeting depth (1)
targeting depth (2)
mobile Ad-friendly
users
The more options for
accessing core target,
the less pool
Overlook scattered core target when
adopting targeting
Non target user exists even in
targeting intersection
36
Confidential | copyright(c)2015 - All rights reserved by Mocoplex, Inc.
2015-02-26
: Target audience
: Targeting pool
: Ad display
target
Installed APP
=
A smartphone regarded as one
individual
CVS (App Install)
response
Click
response
RAT integrated
custom response.
(Retention, Purchase,
DB Input)
Etc.
User tendency analysis by extracting
individual behaviors
Ad display target based on tendency of core
target by campaign
37
Confidential | copyright(c)2015 - All rights reserved by Mocoplex, Inc.
2015-02-26
However,
• Target media users have a variety of
demographic features except the men
group in 20’s~30’s.
• Find personalized target based on user
behaviors in adlib network and group them.
• Furthermore, some of men in 20’s~30’s
•Click response
- Never plays game
•Conversion (Install) Response
- Prefers specific kind of game genre only.
•RAT integrated customization response
(Retention, Purchase, DB input, customized
event)
- Enjoys multi games at the same time with low
loyalty.
 Gamers’ likings diversified.
38
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2015-02-26
Before
targeting
PICKY
targeting
Creative A
● Display : 537,428
● Click : 3,000
● CTR :0.56%
● Display : 130,042
2.59%
● Click : 3,370
● CTR :
● Display : 570,804
0.53%
● Click : 3,000
● CTR :
● Display : 195,467
1.91%
● Click : 3,737
● CTR :
CTR
363
%
incre
ases
Creative B
CTR
260
%
incre
ases
39
Confidential | copyright(c)2015 - All rights reserved by Mocoplex, Inc.
2015-02-26
Entire period
1st round execution
● CTR : 0.71%
● CVR : 1.07%
● CPE : 6,092원
● CTR : 0.82%
● CVR : 1.67%
● CPE : 4,286원
Click tendency : Fashion,
Seasonal product
Install tendency : Shopping
Purchase tendency
2nd round execution
● CTR : 1.03%
● CVR : 1.25% ● CPE : 4,320원
● CTR : 0.96%
● CVR : 1.83% ● CPE : 2,951원
PICKY
targeting
CVR
56.1%
increase
CPE
29.6%
save
CVR
46.4%
increas
e
CPE
31.7%
save
40
Confidential | copyright(c)2015 - All rights reserved by Mocoplex, Inc.