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centricdigital.com
BRIAN DEARTH
EVP, Chief Strategy Officer
[email protected]
347.815.0511
centricdigital.com/brian-dearth
About Brian
Brian Dearth brings a history of leadership in the media and digital entertainment business. Presently the Chief
Strategy Officer of Centric Digital, Dearth is responsible for providing branding solutions focused on increasing
awareness among new customers regarding Centric’s unique value proposition in the market. Dearth runs the
company’s “Insights” strategy practice and supervises a team of 15 digital strategy professionals. He successfully
launched Centric’s digital audit product designed to provide clients a clear benchmark to gauge digital maturity.
Centric Digital’s clients include global corporations in the healthcare, finance, retail and media industries, as well as
private equity firms, government entities, non-‐profits, start-‐ups and high-‐profile public figures. Centric Digital was
named #34 on the 2014 Inc. 500 list of the fastest growing private companies in the country, as well as, #4 in
Business Products & Services Companies, #1 in New York State and #1 in New York City.
Before joining Centric Digital, Dearth served as the Chief Marketing Officer of Smile Train, a Forbes Top 200
non-‐profit that provides charitable funding for corrective surgeries for children with cleft lips and palates. He
introduced a digital marketing platform for the organization to leverage social media for the first time, which led to
substantial increases in donations during his tenure. Dearth’s leadership resulted in over $300M raised and over one
million new supporters. His vision delivered a 30% increase in online donations.
Dearth was recruited to join Smile Train from New Madison Avenue, where he was a partner in a digital media
consulting firm. From 2008-‐2010, Mr. Dearth originated over $2M in new client engagements and offered valuable
advice to promising entrepreneurs in myriad industries. He partnered directly with key clients, notably assuming the
Chief Marketing Officer role for Three Jars, Inc. an online money management concept that sought to educate young
children and teens in financial responsibility. Prior to New Madison Avenue, Dearth emerged as a thought leader in
the publishing industry as the Senior Vice President of Marketing and Customer Management at Scholastic, Inc. He
oversaw over $350M in online commerce for Scholastic and established lasting loyalty and advertising programs that
kept Scholastic relevant to target demographics.
Dearth concentrated his career in media, marketing, and digital branding starting from his ascent up The Nielsen
Company’s corporate ladder. He spent 12 years with the world’s leading consumer analytics and television ratings
provider before being selected to serve as Chief Executive Officer of Hollywood Stock Exchange, an opportunity that
reflected a pure internet startup play; Dearth proved instrumental in raising $7M in capital toward an ultimate $110M
valuation. He then founded and launched a boutique marketing and entertainment agency called Brand2B in New
York City. As a partner with Brand2B, Dearth helped introduce the first digital convergence of broadband / TV / mobile
on JUICE, a new mobile publishing platform.
An MBA graduate of the Darden Graduate School of Business at the University of Virginia, he also earned an MA at
Georgetown University, as well as a BA from Miami University in Ohio. Dearth lives in Connecticut with his wife, three
sons, and terrier. Away from the office, he serves as President of the Ridgefield Boys Lacrosse Booster Club.