OKLAHOMA STATE UNIVERSITY
B
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CONFERENCE
April 7, 2015
Sponsored by Oklahoma State University
Spears School of Business
Cox Convention Center
Oklahoma City, OK
Gold Sponsors
Silver Sponsors
About the
BIG DATA Conference
Have you heard about big data and wondered what it is all about and
how to leverage it for your organization and career? Attend the Big
Data conference and get answers to your questions about big data
and more. The Big Data conference will explore the management and
strategic impact big data can have on a company or organization. This
cross-industry conference brings speakers from industries throughout
the region to share their experience of maximizing the use of big data.
Those attending the conference will learn about leading practices in
using analytics in energy, healthcare, medical services, and retail.
Speakers and participants will explore various issues such as data
capture, data management, data analysis and the strategic use of
information for decision-making that drives success in business/
organizations. This conference is designed for managers and
professionals interested in exploring analytics applications and the
processes for implementing such initiatives in your organization.
AGENDA
9:00-9:15 a.m.
Welcome and Introductions
Ramesh Sharda, Ph.D., Vice Dean, Watson Graduate School of
Management, Watson/ConocoPhillips Chair and Regents Professor of MSIS,
Co-Director, Ph.D. in Business for Executives Program
9:15-10:00 a.m.
Data Visualization — The Last Mile of Business Analytics
This session will discuss data visualization in the context of big data, privacy issues, and
data governance. You will hear ideas regarding analysis in environments where analysts
and less technical information consumers have greater access and more freedom to
create visual analytics and dashboards. Concepts will be discussed using the idea of
empowerment with accountability.
Dan Murray, Director of Business Intelligence Services, InterWorks, author of the
guidebook, “Tableau Your Data!”, Atlanta, GA
10:00-10:15 a.m.
Break
10:15-11:45 a.m.
Panel: Succeeding with Big Data Analytics
This panel will address how data is being utilized in the different sectors of energy, retail,
health care, and service and how it is making an impact on its customers. Learn how you
might be able to use data more progressively in your company/organization.
Moderator: Dr. Goutam Chakraborty, Ralph A. and Peggy A. Brenneman Professor,
Department of Marketing, Spears School of Business, Oklahoma State University
Energy: Kevin Lafferty, Vice President of Strategic Planning, Devon Energy,
Oklahoma City, OK
Retail: Sterling Price, Senior Director, Customer Analytics, Global Customer
Insights and Analytics, Walmart, Bentonville, AR
Healthcare/Medical: Dr. Dave Albert, Founder and Chief Medical Officer,
AliveCor, Oklahoma City, OK
Service: Jerry Hamm, Corporate Marketing Manager, Love’s Travel Stops &
Country Stores, Oklahoma City, OK
Noon-12:30 p.m.
Lunch
12:45-1:30 p.m.
Not Big Data, but More Data: Analytics of the Future
The role of business analytics has constantly changed with technology innovation. What
was once unthinkable is now becoming table stakes, analytics that used to take days
are now “run on demand” in seconds. Despite all this change in capability, the role of the
analyst has remained largely the same. They are trying to figure out how to be relevant
and timely with customers to drive more opportunity and revenue. You will hear how the
adoption of new data, tools, and applications have allowed companies to take better
advantage of their data to connect with customers and suppliers.
Rob Armstrong, Analytics Evangelist, Teradata Corp., San Diego, CA
1:30- 2:15 p.m.
Analysis of Self-Reported Health Outcomes Data from WebBased Media Sources
There is a great deal of interest in the application of real-world evidence and outcomes
data to support and enhance a number of key activities in patient safety. An everincreasing number of individuals routinely contribute and consume solicited and
unsolicited information about a variety of health related issues using a wide range of
internet and social media channels. Adoption of this data as a resource is hampered
by concerns related to the accuracy and reliability of data. We believe that the ability to
collect and evaluate this data for veracity would provide a benefit to public health and
safety and ultimately contribute to improving healthcare outcomes.
Mark Wolff, Ph.D., Principal Industry Consultant, Health & Life Sciences Global
Practice, SAS Institute, Cary, NC
2:15- 2:30 p.m.
Break
2:30-3:15 p.m.
Using Data for Decision Making—A Case Study
Forward-looking companies have long recognized the valuable insight collected from
data and statistical analysis. This presentation showcases how ISN, a global leader
in contractor and supplier information management, has leveraged collected data to
help its clients in the oil & gas, food & beverage, and manufacturing industries improve
their decision-making processes and drive efficiencies in internal operations. While
originally using this data for descriptive analysis, ISN has evolved it into predictive and
prescriptive analytics that assist organizations in optimizing their contractor and supplier
management practices.
Dag Yemenu, Vice President, Technical and Customer Services, ISNetworld,
Dallas, TX
3:15-3:30 p.m.
Conclusion
4:00-5:30 p.m.
(Optional) Executive Management Briefing with Steve Wozniak,
co-founder of Apple Computer at Cox Convention Center
OKLAHOMA STATE UNIVERSITY
BIG DATA Conference
April 7, 2015
SP E A KE R B IO S
Dr. Ramesh Sharda is the Vice Dean of the
Watson Graduate School of Management, Watson/
ConocoPhillips Chair and Regents Professor of
MSIS, and Co-Director of the Ph.D. in Business
for Executives Program. He coauthored “Decision
Support and Business Intelligence Systems” and
“Business Intelligence: A Managerial Approach.”
Dr. Sharda serves as the Executive Director of Teradata
University Network and received the 2013 INFORMS
HG Computing Society Lifetime Service Award.
Dan Murray has more than 30 years of
business experience as a CFO/CIO/COO/VP
Planning/VP Operations. He joined InterWorks
to provide the best possible data visualization
tools available. Mr. Murray wrote the acclaimed
Tableau guidebook, “Tableau Your Data!” He loves
sharing his insights on data visualization, big
data, and privacy issues.
Dr. Goutam Chakraborty is the Ralph A.
and Peggy A. Brenneman Professor in the
Department of Marketing in the Spears School
of Business at Oklahoma State University. He
has consulted extensively on issues related to
developing digital business strategy, building
and managing customer relationships, product
development, and management and creation of
e-business models.
Kevin Lafferty is the vice president of strategic
planning for Devon Energy. His teams are
responsible for corporate development and
strategy, market intelligence, management of
Devon’s portfolio of opportunities, long range
planning, capital allocation, and budgets and
reporting. He has more than 16 years of experience
in commercial, technical, financial and leadership
positions within the oil, natural gas, midstream, and
chemical industries.
Sterling Price is Senior Director of Customer
Analytics for Global Customer Insights and
Analytics at Walmart. He leads a team of
analysts dedicated to uncovering customer
insights that drive business value and influence
strategic and tactical decisions for Walmart.
He has worked in various areas during his 18
years with Walmart and is a member of the
Marketing Analytics and Data Mining advisory
board at Oklahoma State University.
Dr. David E. Albert, is a physician, inventor
and serial entrepreneur who has developed
medical and other life-saving technologies and
products. He is a founder of three technology
companies, InnovAlarm, Lifetone Technology
and AliveCor. Dr. Albert graduated with Honors
from Harvard College and from Duke University
Medical School.
Jerry Hamm is the manager of marketing
technology and mobility at Love’s Travel Stops
& Country Stores, Inc. He has created and
communicated marketing analysis of email,
SMS, and mobile app metrics in addition to
overseeing all marketing technology functions
within Love’s.
Rob Armstrong began working with Teradata
in 1987. He has collaborated with and led
cross-functional Teradata project teams to
deliver data warehouses and information
systems. He co-authored the books “Secrets
of the Best Data Warehouses in the World” and
“Evolving Through Action.”
Dr. Mark Wolff is a principal industry consultant
at SAS Institute. He has more than 20 years
of experience in the health and life science
industries as a scientist and analyst. His
areas of expertise include the development
and application of advanced and predictive
analytics in the life sciences and healthcare
with a particular interest in patient safety and
outcomes.
Dag Yemenu is vice president of technical
and customer services at ISNetworld, a
leading contractor and supplier management
organization. He holds degrees in mechanical
engineering, industrial engineering and an MBA
from Oklahoma State University.
B
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OKLAHOMA STATE UNIVERSITY
BIG DATA CONFERENCE
APRIL 7, 2015
REGISTER
Toll Free 1-866-678-3933 | Phone 405-744-5208
Fax 405-744-6143 | Register Online cepd.okstate.edu
COX CONVENTION CENTER
OKLAHOMA CITY, OK
Mail to: OSU Center for Executive and Professional Development,
215 Business Building | Stillwater, OK 74078-4011
REGISTRATION
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G old S ponsor
$3,000
Yes! I wish to be a gold sponsor of the Big Data Conference - Oklahoma City, April 7, 2015.
$3,000: Includes 8 registrations to the Big Data Conference and Steve Wozniak Executive Management Briefing, a reserved table at the
luncheon, and prominent recognition in promotion and at the conference.
S ilver S ponsor
$2,000
Yes! I wish to be a silver sponsor of the Big Data Conference - Oklahoma City, April 7, 2015.
$2,000: Includes 4 registrations to the Big Data Conference and Steve Wozniak Executive Management Briefing, a reserved table at the
luncheon, and prominent recognition in promotion and at the conference.
* The amount of the contribution that is deductible for federal income tax purposes is limited to the excess of any money contributed over the fair market
value of goods or services provided.
M ultiple R egistration D iscount (8
or more people )
Big Data Conference only- $195 per person
Big Data Conference and Steve Wozniak Executive Management Briefing- $245 per person
I ndividual R egistration
Big Data Conference only- $225 per person
Big Data Conference and Steve Wozniak Executive Management Briefing- $275 per person
CONFERENCE MATERIALS
The conference fee includes the materials in electronic format. If you would prefer a hard copy of conference
materials in a binder, please check the information below for an additional fee.
Yes! I would like to have a binder of conference materials provided.
$15 additional fee for the Big Data Conference materials on April 7
Payment Information
A check payable to the OSU Foundation (for sponsorship) or Oklahoma State University (for individual)
is enclosed for the amount of $___________.
Mail registration form and check to: OSU Center for Executive and Professional Development | Spears School of Business
215 Business Building | Oklahoma State University | Stillwater, OK 74078-4011 USA
If paying by credit card, please fax registration form to 405-744-6143 or call 1-866-678-3933.
Charge $__________ to my
Visa
MasterCard
Card No._________________ Expiration date ______________ security code______
Earn 5.4 CPE credits for attending the Big Data Conference.
Registration fee includes materials in electronic format, refreshments, and lunch.
Center for Executive and Professional Development
Spears School of Business
Oklahoma State University
215 Business Building
Stillwater, OK 74078
B
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G
D ATA
CONFERENCE
Challenges and Opportunities with
Analyzing and Using Information
from Big Data
B
I
G
D ATA
CONFERENCE
Challenges and Opportunities with Analyzing
and Using Information from Big Data
APRIL 7, 2015
OKLAHOMA STATE UNIVERSITY
COX CONVENTION CENTER
OKLAHOMA CITY, OK