20th International exhibition of
Hi-Fi, High End and Home Theatre
9-12 april, 2015
Hotel Aquarium
Moscow
HI-FI & HIGH END SHOW 2
WHY HI-FI & HIGH END SHOW?
Hi-Fi & High End Show is the major show for High End
audio-video products in Russia and CIS countries
Hi-Fi & High End Show-2015 will be held for the
20th time within the only convention for consumer
electronics in Russia and CIS — Consumer Electronics
& Photo Expo-2015
The show annually brings together leading
manufacturers, installers, dealers and distributors and
end users
The event provides a great opportunity to strengthen
cooperation between partners and establish new
business contacts
HI-FI & HIGH END SHOW 3
SHOW THEMES
Audio
Stereo acoustic systems
Multi-channel acoustic systems
Turntables
Digital players
Media centers
Amplifiers, receivers
Hi-Fi solutions for Apple products
Cables, AC Line-conditioners
Vinyl
Video
Videoprojectors
Plasma/LCD TV
Blu-ray players
Media centers
AV receivers
Processors
Screens
Mounts
AV furniture
Cables
NEW!
V INYL
SHOW
Hall 19, 4th floor, hotel “Aquarium”
Special venue VINYL SHOW as an open space will
enable the participants to exhibit and to sell vinyl,
accessories for vinyl players, cleaning machines and
other vinyl merchandise, which don’t acquire any
separate show rooms to be demonstrated.
Open space helps to gather various shows, concerts,
lectures and seminars at one venue
PRODUCT GROUPS
Vinyl, CD, DVD
Accessories for vinyl players
Record cleaning machines
Cables
Headphones
Equipment stands
Music books and magazines
Souvenirs
HI-FI & HIGH END SHOW 4
HI-FI & HIGH END SHOW 5
SMART INSTALL was introduced in 2013 at Hi-Fi & High End
Show showcasing ready-made home theatre engineering
projects from leading audio-video installers using ultra
modern audio-video control systems.
The expositions occupies the 6th floor of the Aquarium Hotel.
Themes
Home theatre engineering
Multimedia device control systems
Audio-video multi-room
Built-in acoustics, build-in displays
HI-FI & HIGH END SHOW 6
EVENTS 2014
Hi-Fi & High End Show is not only the exhibition of high end equipment, but also
a very memorable show with a great variety of interesting events, seminars and
workshops of world guru, unique expositions, thematic photo exhibitions from
famous photographers, live jazz band shows and much more.
VIP SALON
Enjoy the sound of exclusive acoustic systems specially assembled by the exhibitors
in a comfortable lounge zone.
CONCERTS OF THE KIKIPICKLES BAND (HOT JAZZ)
PHOTO EXHIBITION “MUSIC IN PICTURE”
HI-FI & HIGH END SHOW 7
STATISTICS
VISITORS
19 980
2,5% (+)
Trade Visitor`s Business Activity Retail Sale
Installation
Wholesale
Trade visitors
6 400
2,5% (+)
BRANDS
350
3% (+)
Trade Visitor`s Position in a Company
26%
26%
12%
Owner
Seller, manager
Technical specialist
3%
CEO
Design of buildings
9%
Deputy CEO
Architectural and Engineering Company
12%
Business Customer
Others
7%
Mass Media
4%
Other
1%
Trade Visitor`s Geography Manufacturing, Representative Office
Moscow
Russia
CIS
Foreign
countries
65%
20%
7%
8%
29%
21%
20%
15%
14%
1%
HI-FI & HIGH END SHOW 8
END USER STATISTICS
Sex 64
Age
%
36
16-24
25-34
Education
12%
18%
35-44
45-54
55+
9%
78%
Secondary 22%
Higher
33%
28%
A portrait of an average end
consumer
Geography
Aged 28
Moscow
Russia
CIS
91%
8%
1%
Income level: higher than average or high
Consumption level: higher than average or
high
High interest in new technology
Always on the outlook for high tech, quality,
stylish, unique products
Often buys novelties, travels abroad, attends
concerts and cultural events
HI-FI & HIGH END SHOW 9
ADVERTISING CAMPAIGN
OUTDOOR AD
ADVERTISING AT LED SCREENS IN MOSCOW
23, Novyi Arbat str.
Smolenskaya-Sennaya str.
Tverskaya Zastava str.
4, Begovaya str.
Rubleve-Uspenskoye high-road (Zhukovka village)
Novorizhskoye high-road
Crocus City (64-66, Moscow ring road)
BILLBOARD AT CROCUS EXPO (HOTEL AQUARIUM)
INDOOR AD
Posters in retail chains of electronics
Video AD at led screens in electronics stores, business centers (А и А+: 83 objects),
fitness clubs (Imperia Fitness, Planeta Fitness, Don Sport etc., more than 100
addresses), cafes and coffee houses («Kofehaus» chain)
TV ADVERTISING
Ads, news and post-surveys at TV channels: RBC TV, NTV Plus Sport Plus, Premiere,
24DOC, 24TECHNO, Park Razvlecheniy, RU.TV
RADIO ADVERTISING
on FM channels: Jazz, Classic, Rock FM, Russkoe radio, DFM
in electronics retail chains and coffee houses
HI-FI & HIGH END SHOW 10
RUN-OF-PAGE ADVERTISING, NEWS PUBLICATIONS, PRESS-RELEASES IN PRINTED MEDIA
AV: Audiomagazine, Hi-Fi.ru, Stereo & Video, Foto & Video, What Hi-Fi? Sound & Video, Salon Audio Video, ProHigh End
MUSIC: Rolling Stone, Classic Rock, DJ Mag, Jazz.ru, InRock, MusicBox, Rockcor, Drive, Saint-Petersburg musician, Musical magazine etc.
LIFE STYLE: The Hollywood reporter, WHERE Moscow, Eclectic, EMPIRE, Playboy, GQ, At Rublevka, At Novaya Riga, HECHO a MANO, Paparazzi
DESIGN AND ARCHITECTURE: Salon Interior, Idei vashego doma, Mir & Dom, Sovremenny dom, ELITE. Territory of interior
IT: ComputerBild, Chip
BUSINESS: Analytical bank magazine, National bank magazine
INVITATION TICKETS DISTRIBUTION
direct mailing through the organizer`s database
through the exhibitors
at the exhibitions, conferences, forums
in Moscow’s 3-4-5* hotels (Holiday Inn, Hilton, Sheraton, Radisson, Marriott, Metropol, Marco Polo etc)
in business-centers, electronics retail chains and stores, art galleries (Vinzavod, Solyanka gallery, Art Depo, MADEX etc.); restaurants and cafes, universities, car salons, fitness and dancing studios,
spa centers, jazz clubs etc.
in «Azbuka Vkusa» supermarkets
through SALON Interior magazine databases
sms mailing through the organizer`s database (more than 20 000 contacts)
HI-FI & HIGH END SHOW 11
INTERNET ADVERTISING
Show digests e-mailing through the organizer’s and partners’ databases
AD words through Google, Yandex
Selective advertising (banners through Soloway network)
SMM: show pages promotion in Facebook
Banners, articles, news publications and e-tickets in specialized,
business and advertising portals, more than 90 web-portals
BUSINESS & NEWS: Rbc.ru; Cnews.ru; Slon.ru; Infox.ru; asks.ru;
bankist.ru
LIFE-STYLE: Afisha.ru; The-Village.ru; Championat.com; KudaGo.com; TimePad.ru; Themoscowlife.ru; Yacht Russia; Eclectic; Zvezdi.ru; Newsland.ru;
Gidepark.ru; Paparazzi.ru; Film.ru; Watchrussia.com; Time.ru;
Rusradio.ru; Championat.com; RollingStones.ru; Trendymen.ru;
Mensfashion.ru; Mediamagazine.ru; Ru.tv; Tvrain.ru; ntvplus.ru;
24techno.ru
DESIGN AND ARCHITECTURE: salon.ru; arhinovosti.ru; archidom.ru; archvestnik.ru; Tatlin; RDH; Designstory.ru; showroom.ru; Moy-design.ru; fashionhome.ru; A3D.ru; novate.ru;
kulturologia.ru; pkinozal.ru; archi.ru; Digest AV Club
Banners on the exhibitors` and informational sponsors` websites
HI-FI & HIGH END SHOW 12
PRODUCT OF THE YEAR National Award.
TOP High End category
PRODUCT OF THE YEAR Russian National Award has been
held since 2004 and is the main event for specialists and
end users as it determines the best products on the Russian
consumer electronics market for the upcoming year. TOP
High End category covers audio-video products in the highend segment.
TOP High End Jury
HI-FI & HIGH END SHOW 13
CONTACTS
Should you require any additional information please contact:
MIDEXPO Exhibition Company:
Tel.: +7 (495) 737 74 79 (multichannel)
Fax: +7 (495) 737 68 45
Hi-Fi & High End Show
Maria Shmakova, [email protected]
CE&PE
Svetlana Kritskaya, [email protected]
Address
7, Bagrationosvky proezd, Moscow, Russia, 121087
www.hifishow.ru
www.cep-expo.ru