20th International exhibition of Hi-Fi, High End and Home Theatre 9-12 april, 2015 Hotel Aquarium Moscow HI-FI & HIGH END SHOW 2 WHY HI-FI & HIGH END SHOW? Hi-Fi & High End Show is the major show for High End audio-video products in Russia and CIS countries Hi-Fi & High End Show-2015 will be held for the 20th time within the only convention for consumer electronics in Russia and CIS — Consumer Electronics & Photo Expo-2015 The show annually brings together leading manufacturers, installers, dealers and distributors and end users The event provides a great opportunity to strengthen cooperation between partners and establish new business contacts HI-FI & HIGH END SHOW 3 SHOW THEMES Audio Stereo acoustic systems Multi-channel acoustic systems Turntables Digital players Media centers Amplifiers, receivers Hi-Fi solutions for Apple products Cables, AC Line-conditioners Vinyl Video Videoprojectors Plasma/LCD TV Blu-ray players Media centers AV receivers Processors Screens Mounts AV furniture Cables NEW! V INYL SHOW Hall 19, 4th floor, hotel “Aquarium” Special venue VINYL SHOW as an open space will enable the participants to exhibit and to sell vinyl, accessories for vinyl players, cleaning machines and other vinyl merchandise, which don’t acquire any separate show rooms to be demonstrated. Open space helps to gather various shows, concerts, lectures and seminars at one venue PRODUCT GROUPS Vinyl, CD, DVD Accessories for vinyl players Record cleaning machines Cables Headphones Equipment stands Music books and magazines Souvenirs HI-FI & HIGH END SHOW 4 HI-FI & HIGH END SHOW 5 SMART INSTALL was introduced in 2013 at Hi-Fi & High End Show showcasing ready-made home theatre engineering projects from leading audio-video installers using ultra modern audio-video control systems. The expositions occupies the 6th floor of the Aquarium Hotel. Themes Home theatre engineering Multimedia device control systems Audio-video multi-room Built-in acoustics, build-in displays HI-FI & HIGH END SHOW 6 EVENTS 2014 Hi-Fi & High End Show is not only the exhibition of high end equipment, but also a very memorable show with a great variety of interesting events, seminars and workshops of world guru, unique expositions, thematic photo exhibitions from famous photographers, live jazz band shows and much more. VIP SALON Enjoy the sound of exclusive acoustic systems specially assembled by the exhibitors in a comfortable lounge zone. CONCERTS OF THE KIKIPICKLES BAND (HOT JAZZ) PHOTO EXHIBITION “MUSIC IN PICTURE” HI-FI & HIGH END SHOW 7 STATISTICS VISITORS 19 980 2,5% (+) Trade Visitor`s Business Activity Retail Sale Installation Wholesale Trade visitors 6 400 2,5% (+) BRANDS 350 3% (+) Trade Visitor`s Position in a Company 26% 26% 12% Owner Seller, manager Technical specialist 3% CEO Design of buildings 9% Deputy CEO Architectural and Engineering Company 12% Business Customer Others 7% Mass Media 4% Other 1% Trade Visitor`s Geography Manufacturing, Representative Office Moscow Russia CIS Foreign countries 65% 20% 7% 8% 29% 21% 20% 15% 14% 1% HI-FI & HIGH END SHOW 8 END USER STATISTICS Sex 64 Age % 36 16-24 25-34 Education 12% 18% 35-44 45-54 55+ 9% 78% Secondary 22% Higher 33% 28% A portrait of an average end consumer Geography Aged 28 Moscow Russia CIS 91% 8% 1% Income level: higher than average or high Consumption level: higher than average or high High interest in new technology Always on the outlook for high tech, quality, stylish, unique products Often buys novelties, travels abroad, attends concerts and cultural events HI-FI & HIGH END SHOW 9 ADVERTISING CAMPAIGN OUTDOOR AD ADVERTISING AT LED SCREENS IN MOSCOW 23, Novyi Arbat str. Smolenskaya-Sennaya str. Tverskaya Zastava str. 4, Begovaya str. Rubleve-Uspenskoye high-road (Zhukovka village) Novorizhskoye high-road Crocus City (64-66, Moscow ring road) BILLBOARD AT CROCUS EXPO (HOTEL AQUARIUM) INDOOR AD Posters in retail chains of electronics Video AD at led screens in electronics stores, business centers (А и А+: 83 objects), fitness clubs (Imperia Fitness, Planeta Fitness, Don Sport etc., more than 100 addresses), cafes and coffee houses («Kofehaus» chain) TV ADVERTISING Ads, news and post-surveys at TV channels: RBC TV, NTV Plus Sport Plus, Premiere, 24DOC, 24TECHNO, Park Razvlecheniy, RU.TV RADIO ADVERTISING on FM channels: Jazz, Classic, Rock FM, Russkoe radio, DFM in electronics retail chains and coffee houses HI-FI & HIGH END SHOW 10 RUN-OF-PAGE ADVERTISING, NEWS PUBLICATIONS, PRESS-RELEASES IN PRINTED MEDIA AV: Audiomagazine, Hi-Fi.ru, Stereo & Video, Foto & Video, What Hi-Fi? Sound & Video, Salon Audio Video, ProHigh End MUSIC: Rolling Stone, Classic Rock, DJ Mag, Jazz.ru, InRock, MusicBox, Rockcor, Drive, Saint-Petersburg musician, Musical magazine etc. LIFE STYLE: The Hollywood reporter, WHERE Moscow, Eclectic, EMPIRE, Playboy, GQ, At Rublevka, At Novaya Riga, HECHO a MANO, Paparazzi DESIGN AND ARCHITECTURE: Salon Interior, Idei vashego doma, Mir & Dom, Sovremenny dom, ELITE. Territory of interior IT: ComputerBild, Chip BUSINESS: Analytical bank magazine, National bank magazine INVITATION TICKETS DISTRIBUTION direct mailing through the organizer`s database through the exhibitors at the exhibitions, conferences, forums in Moscow’s 3-4-5* hotels (Holiday Inn, Hilton, Sheraton, Radisson, Marriott, Metropol, Marco Polo etc) in business-centers, electronics retail chains and stores, art galleries (Vinzavod, Solyanka gallery, Art Depo, MADEX etc.); restaurants and cafes, universities, car salons, fitness and dancing studios, spa centers, jazz clubs etc. in «Azbuka Vkusa» supermarkets through SALON Interior magazine databases sms mailing through the organizer`s database (more than 20 000 contacts) HI-FI & HIGH END SHOW 11 INTERNET ADVERTISING Show digests e-mailing through the organizer’s and partners’ databases AD words through Google, Yandex Selective advertising (banners through Soloway network) SMM: show pages promotion in Facebook Banners, articles, news publications and e-tickets in specialized, business and advertising portals, more than 90 web-portals BUSINESS & NEWS: Rbc.ru; Cnews.ru; Slon.ru; Infox.ru; asks.ru; bankist.ru LIFE-STYLE: Afisha.ru; The-Village.ru; Championat.com; KudaGo.com; TimePad.ru; Themoscowlife.ru; Yacht Russia; Eclectic; Zvezdi.ru; Newsland.ru; Gidepark.ru; Paparazzi.ru; Film.ru; Watchrussia.com; Time.ru; Rusradio.ru; Championat.com; RollingStones.ru; Trendymen.ru; Mensfashion.ru; Mediamagazine.ru; Ru.tv; Tvrain.ru; ntvplus.ru; 24techno.ru DESIGN AND ARCHITECTURE: salon.ru; arhinovosti.ru; archidom.ru; archvestnik.ru; Tatlin; RDH; Designstory.ru; showroom.ru; Moy-design.ru; fashionhome.ru; A3D.ru; novate.ru; kulturologia.ru; pkinozal.ru; archi.ru; Digest AV Club Banners on the exhibitors` and informational sponsors` websites HI-FI & HIGH END SHOW 12 PRODUCT OF THE YEAR National Award. TOP High End category PRODUCT OF THE YEAR Russian National Award has been held since 2004 and is the main event for specialists and end users as it determines the best products on the Russian consumer electronics market for the upcoming year. TOP High End category covers audio-video products in the highend segment. TOP High End Jury HI-FI & HIGH END SHOW 13 CONTACTS Should you require any additional information please contact: MIDEXPO Exhibition Company: Tel.: +7 (495) 737 74 79 (multichannel) Fax: +7 (495) 737 68 45 Hi-Fi & High End Show Maria Shmakova, [email protected] CE&PE Svetlana Kritskaya, [email protected] Address 7, Bagrationosvky proezd, Moscow, Russia, 121087 www.hifishow.ru www.cep-expo.ru
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