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Van Hyundai and CFBISD Educational Foundation
Advertising Contest
Qualifications: CFBISD Senior in high school that is entering college in the fall of 2015.
1st place prize: $2,500 Scholarship
2nd place price: $1,000 Scholarship
The instructions provided below are all you will need to complete this project. It’s critical that
you use your own creativity and personal research to design a 30-second Van Hyundai
commercial. We expect your entry to be finalized and submitted with a high level of
professionalism and include instructions, a storyboard, and a script. These instructions are
intended for individuals (no team, partner or group submissions allowed).
Deadline: April 1 st , 2015 by 6:00PM. Late submissions will not be accepted. Projects
must be turned in to the Foundation Office at the TLC, room 116 (2427 Carrick Street,
Farmers Branch, 75234). If you wish to turn in your project early, contact Jeff Moore
([email protected] or (972) 968-4362).
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INSTRUCTIONS:
The medium for the advertising spot is a 30-second cable TV commercial.
The commercial must be tailored to Van Hyundai and include several items:
a. Hyundai Logo for America's best Warranty
b. Storyboard that has your information on the actual commercial content
c. The following vehicles must be used together:
i. Azera, Equus, Genesis
ii. Remaining Hyundai line up
d. Your written script must include the phone number from the Van Hyundai website
e. Web address for Van Hyundai must be included
f. Your advertisement must contain a unique idea that will attract prospective guests
to the dealership
A committee of marketing experts will select two CFBISD winners and Van Hyundai will
have the top two commercials produced. A copy of the commercial will be provided to
the student as well as an analysis of the sales revenue generated by the spot. This will be
expressed as a percentage increase in year over year results with the #1 increase being
awarded an additional scholarship for the next year.
Participating students must sign an intellectual property disclosure, provided at time of
submission, to Van Hyundai granting rights to all commercials produced.
Participating students must also “Like” the Van Hyundai and CFBISD Educational
Foundation Facebook pages.