Campofrio Food Group
2015
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Key Facts
8 business units
+ 2 Joint Ventures
Romania
France (cooked products)
27 manufacturing facilities
407,500 tons - total annual volume
1.9 billion euros annual sales
Company headquarters in Madrid
Source: Campofrio Food Group - December 2014
2
Note:
Figures do not include Caroli Foods Group and Jean Caby
Group Structure
*
8 business units
+ Caroli Foods Group (Romania)
Joint Venture between CFG and Caroli
+ Jean Caby (France)
Joint Venture between CFG and Foxlease Foods
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* Formerly
Fiorucci Foods USA
Campofrio Food Group is the largest European operator in the processed meats…
8 business and Joint Ventures in Romania and France
that are leaders in most of their markets / categories
Belgium (#2)
& Luxembourg
5 manufacturing plants
CFG America
1 manufacturing plant
4
Spain (#1)
9 manufacturing plants
Portugal (#1)
1 manufacturing plants
France (#1) & Switzerland
7 manufacturing plants
Jean Caby – JV
1 manufacturing plant
The Netherlands (#2)
2 manufacturing plants
Italy (#3)
2 manufacturing plants
Germany
1 Sales/Marketing office
Romania (#1) - JV
1 manufacturing plant
And leading position in the local markets
No.1 in Spain
No.1 in France
No.1 in Portugal
No.2 in The Netherlands
No.2 in Belgium
No.1 with JV in Romania
• a strong presence in Italy
• a relevant presence in
Germany
• fast growing in the
Americas premium niche
business
5
France & Switzerland
Groupe Aoste
Nº of manufacturing plants
Products
7
Cooked Ham, Poultry, Dry Cured Ham, Dry
Sausages, Spreads, Snacks
HQ: St Priest
6
+ Jean Caby, Joint Venture between CFG and Foxlease Foods
Brands manufactured in the BU
Spain
Campofrio (Processed Meats)
Nº of manufacturing plants
8
Cooked Ham, Poultry, Dry Cured Ham, Dry
Products
Sausages, Hot Dogs, Cold Cuts, Pizzas,
HQ Madrid
Ready Meals, Spreads, Snacks
7
Brands manufactured in the BU
Spain
Carnes Selectas (Fresh Meat)
Nº of manufacturing plants
Products
1
Fresh and
Semi-processed Fresh Meats
HQ Madrid
8
Brands manufactured in the BU
US
CFG America
9
Nº of manufacturing plants
1
Products
Dry Cured Ham, Dry Sausages, Snacks
Richmond, VA
Germany
CFG Deutschland
Sales & Marketing office
1
HQ: Essen
Products
Cooked Ham, Poultry, Dry Cured Ham,
Dry Sausages, Snacks
10
Italy
Fiorucci
Nº of manufacturing plants
Products
2
Cooked Ham, Poultry, Dry Cured Ham,
HQ: Pomezia
Dry Sausages, Hot Dogs, Mortadella, Snacks
11
Brand manufactured in the BU
Belgium & Luxembourg
Imperial Meat Products
Nº of manufacturing plants
Products
5
Cooked Ham, Poultry, Dry Cured Ham, Dry
Sausages, Hot Dogs, Spreads, Snacks
12
HQ: Lovendegem
Portugal
Nobre
Nº of manufacturing plants
1
Cooked Ham, Poultry, Dry Cured Ham,
Products
Dry Sausages, Hot Dogs, Snacks,
Ready Meals, Meal Components
HQ: Rio Maior
13
Brands manufactured in the BU
The Netherlands
Stegeman
Nº of manufacturing plants
2
HQ: Deventer
Cooked Ham, Poultry, Dry Cured Ham
Products
Dry Sausages, Cooked Sausages, Liver
Sausages, Snacks, Spreads
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Brand manufactured in the BU
Our Vision
United by our desire to provide consumers
the pleasure of everyday tasty moments
which contribute to a healthy and enjoyable
lifestyle, our commitment to lead and own
transformative change in the meat
based product sector and our passion to
exceed the expectations of all those who put
their trust in us, we shall leverage the
talent
of our people and the heritage of our
products and brands to become one of
Europe’s most admired and
successful food companies within
the first decade of our existence as
Campofrio Food Group.
Our commitment
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Our Mission
People
By inspiring a high level of commitment to our vision of becoming one of
Europe´s most admired and successful food companies, we will enable the
alignment of our People, Products, Processes and Prestige toward the
fulfillment of this shared destiny.
We will attract and retain the most knowledgeable, talented,
committed and passionate people who together will challenge
the status quo to bring added value to our consumers,
customers, partners and shareholders.
Products
We will be industry innovators, tirelessly seeking to provide
our consumers products which perfectly answer their desire for
taste, quality, healthiness, choice and value, earning the
preference of their loyalty.
Processes
We will benchmark our success, assuring that everyone of our
processes ranks among the elite and that we lead our industry
in brand market share, own label product performance, quality,
growth, customer satisfaction and profitability.
Prestige
We intend to transform our industry and will lead change by
example. Our commitment to both performance and high
ethical and environmental standards will allow us to be
regarded as an employer of choice and earn the admiration of
all stakeholders.
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Our Core Values
Leveraging DIVERSITY
Respecting and honoring diversity is the cornerstone
to bring change, improvement, renovation and
reinvention.
Fostering ENTREPRENEURSHIP
Entrepreneurship will ignite change, make us bolder
and accelerate speed to market.
Demonstrating COMMITMENT
Our demonstration of commitment shows
responsibility wins both trust and respect and will
guide us to success.
Building RELATIONSHIPS
Building relationships and placing value teamwork
builds loyalty and confidence and will optimize the
way we do business.
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Our Products
Processed Meat Products
Dry Cured Ham
Dry Sausages
Cooked Ham
Poultry
Mortadella &
Cold Cuts
Cooked Ham
Hot Dogs
Dry sausages
Dry Cured Ham
Mortadella & Cold Cuts
Hot Dogs
Pizzas & Ready
Meals
Poultry
Pâtés
Ready Meals
21%
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Pâtés
We cover all key
product segments
of the processed
meats category,
with a focus on
Cooked Ham, Hot
Dogs, Dry
Sausages, Poultry
and Dry Ham on a
European Level.
Our Brands
About two thirds of our sales are branded products, representing the highest possible standards
of quality and taste for our consumers
Although these brands still have very strong roots in their country of origin, where they have been built on years of tradition in the art of making the
finest “charcuterie” products, some of them are already well-known in other European countries, such as Campofrio, Fiorucci and Aoste.
Because we believe that investing in strong brands consists in having the best possible structured portfolio of both local and European brands and
products, developing best practice approaches to product management, and keeping a very determined focus on the actual return of all our
marketing investments, we are also able to maximize the efficiency of our response to our customers.
GROUPE
AOSTE
France &
Switzerland
CAMPOFRIO
Spain
CFG
AMERICA
USA
CFG
DEUTSCHLAN
D
Germany
FIORUCCI
Italy
IMPERIAL
MEATS
Belgium &
Luxembourg
NOBRE
STEGEMAN
Portugal
The
Netherlands
Brands refer to manufactured brands in each BU
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Note: Oscar Mayer and Weight Watchers are licensed brands
CAROLI
FOODS
GROUP
JEAN
CABY
Romania
France
New Market Development
We reach more than 250 million consumers worldwide through our new market
development efforts with an active presence in four continents and more than 80 different
destination countries.
The export model of
Campofrio Food Group
provides a unique competitive
advantage that none of its
rivals can replicate: a
complete response to
consumers’ wants through its
presence in the key nations
across all five continents,
enabling them to enjoy the
food they love wherever they
are.
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Global Executive Committee
Chairman
Pedro Ballvé Lantero
CEO
Fernando Valdés
Regional MD
North Europe
Patrick Collin
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Regional MD
South Europe & USA
Ignacio González
Chief Marketing & Sales
Officer
Jaime Lobera
Chief Integrated
Supply Chain Officer
Morten Jensen
Chief HR & Legal
Officer
Remedios Orrantia
Chief Finance & IST
Officer
Paulo Soares
A bright future with leading industrial partners
•
Sigma produces a wide variety of processed meats,
cheese, yogurt and prepared meals, which it markets
under leading brands
•
WH Group Limited is the largest pork company in the world
with number one market share in China, the US and key
markets in Europe
•
Sigma operates 41 plants and 136 distribution centers, and
serves 440,000 points of sale in North, Central and South
America and the Caribbean
•
It owns many well-recognized and trusted brands and
operates across all key segments of the pork value chain
•
•
For the twelve-month period ended March 31, 2014:
It is a privately held company that owns, among others, the
largest meat processors and hogs producers worldwide
(Smithfield Foods, based in US) and the largest animal
protein company in Asia (Henan Shuanghui Investment &
Development Co., Ltd, based in China)
•
•
More than 1 million tons
•
Sales reported: U.S. $3,887 million
•
EBITDA reported: U.S. $ 525 million
•
Sigma employs more than 30,000 people
Sigma is part of Alfa (17,000 million and 60.000 employees
across 18 countries)
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Our Identity
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