THE MAGAZINE FOR LEADING BUSINESS EXECUTIVES Winter 2015 Edition II Super King Markets Purveying high-quality international foods in Southern California Quality food meets unique sports entertainment in Music City A growing craft brewery with a strong commitment to community Jonathan’s Grille Sun King Brewing Bringing brands to life through engaging events agencyEA www.usbusinessexecutive.com Chabaso Bakery Connecticut’s freshest artisan bread Produced by Forrest Lancaster & Written by Erica Berry When Chabaso Bakery (Chabaso) opened its doors in the heart of New Haven, Connecticut, in 1995, it was one of the first artisan bread companies in the United States. Now, after nearly 20 years in business, the bakery is ranked No. 1 artisan bread producer in the North East. A trip to Europe sparked Charles Negaro’s love for traditionally crafted fine breads and motivated him to open Chabaso. “I was driven by a passion for baking and I wanted to bring the taste and enjoyment of traditional European breads to the U.S.,” explains Charles. “The quality of bread here was lacking and I wanted to introduce the artisanal styles to the area.” throughout New England and the Mid Atlantic. The bakery employs 175 people and generates over $20 million annual revenue. Locally sourced grains At Chabaso, everything is made from scratch, including roasted garlic for garlic bread. The company is dedicated to using only natural products and never includes any preservatives or conditioners. Chabaso takes pride in producing superior quality, wholesome artisan breads and pays special attention to develop varieties that not only taste delightful, but are healthy, as well. In 1976, long before the bakery opened, Charles founded his first entrepreneurial venture – Atticus Bookstore in the Yale Center for British Art Building in downtown New Haven. The bookstore eventually morphed into a café bookstore and in 1995 Chabaso took off with a separate facility. Although all its artisan breads are quick to leave the bakery shelves, Chabaso is best known for ciabatta. “The process is very important and it’s different than other ciabattas on the market,” explains Charles. “It is a version of a sourdough and we let the dough rise for 12 hours every night. Long fermentation times develop flavors and textures to perfection—it takes The bakery now operates from a 40,000-square- time and work to make quality artisan breads, but foot space and distributes artisan breads to retailers you can tell the difference.” 25 FOOD “Fresh grains make better breads, so local has that advantage, but we need to be sure we can provide consistent quality and meet our volume demands while introducing these new grains.” As a pioneer in artisan breads, Chabaso is expanding to new areas in nutrition by moving away from white flour and entering the heirloom grains market. “In addition to our quinoa bread, we are working with other ancient grains and looking to expand our breadth of ingredients,” says Charles. Chabaso provides par-baked items for supermarkets, which are frozen with a shelf life of several months and can be baked on-site. The company also has plans to expand its product line into sliced bread and non-bread items, which will require new bakery equipment and staff education. Community involvement Not only is Chabaso dedicated to baking the best artisanal breads on the Eastern Seaboard, it is also committed to the physical health and economic development of its communities. Chabaso funds a In order to appeal to mainstream dietary trends, non-profit organization that provides urban garden Chabaso is also looking to join the local food space to surrounding neighborhoods and also donates movement. With many varieties of local grain to, as well as sponsors, local events. being grown in the U.S., including spelt, which is a major player in the western Massachusetts grain “By supporting our communities, providing healthy market, the company is working with local farmers alternatives and educating our young people we are and grain producers to improve its selection of local able to sustain a healthier tomorrow for all children,” and nutritious grain sources. “Because consumers are says Charles. becoming more concerned with product traceability and supporting local farmers, we are looking for Chabaso team members participate in volunteer ways to enter the locally sourced grain market while programs throughout the year, including still producing mass amounts of bread,” says Charles. Habitat for Humanity and Junior Achievement. 26 | USBusinessExecutive Winter 2015 Edition II Company employees are also involved in running Although many other independent bakeries in the area and cycling teams that compete in various events to have been bought out by larger companies, Chabaso benefit many charities. Bakery remains family-owned and -operated. The bakery, which has put good faith in its name as it was As a perk to its employees, Chabaso’s Healthy Eating formed by combining the first part of the names of Committee focuses on distributing healthful, free Charles’ three children: Charlie, Abigail and Sophia: lunches for employees seven days a week, 365 days Ch-Aba-So, plans to delight its patrons’ taste buds a year. for many more years to come. • TRUST YOUR BUSINESS WITH CINTAS GAMING HOSPITALITY FOOD SERVICE HEALTHCARE CRUISE AUTOMOTIVE ² UNIFORMS AND APPAREL ² FACILITY SERVICES ² FIRST AID AND SAFETY ² FIRE PROTECTION ² DOCUMENT MANAGEMENT ² CLEANROOM RESOURCES ² FLAME RESISTANT CLOTHING ² PROMOTIONAL PRODUCTS www.cintas.com 27
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