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2015 PRESS KIT
The CideRoad Story
We discovered switchel while rambling down
a side road in New England.
An unforgettable inaugural swig inspired us to develop our own
organic blend of this unexpectedly refreshing concoction using
Apple Cider Vinegar, Pure Vermont Maple Syrup, Ginger, and water.
We hope your first taste of this historic health
tonic is just as memorable!
Some say it dates back to the 1600’s and came from the Caribbean,
others say it kept our country’s Founding Fathers well hydrated while
they crafted the Constitution in the unbearable heat of a Philadelphia
summer. Still, others will pay homage to its rich history as a stalwart
rejuvenator and thirst quencher to farmers throughout the early colonies.
Whatever the story, it comes from the past, which means it was skipped
by the age of artificiality and high fructose whatever. It’s a drink that
makes a statement. A conversation starter all its own. A curiously
unique libation that has its roots in the basics of nature.
We know it to be a uniquely American thirst quencher and we
hope you enjoy our CideRoad Organic Switchel.
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CideRoad, LLC.
www.cideroad.com • [email protected] • P.O. Box 520 Mendham, NJ
Our Founders
Kevin Duffy
Hilary La Forge
Kevin Duffy is a driven
entrepreneur with a passion for
turning ideas into reality.
Hilary La Forge has a passion
for education, exploration and for
always learning something new.
His career has taken him across multiple roles and
When her husband Kevin Duffy saw a tremendous
disciplines. From Wall Street trader and hedge fund
opportunity to start a business and put his spin on
marketer to sales executive to co-founder of his own
the American original called Switchel, Hilary was
real estate development firm. Kevin’s track record is
there to assist in the taste testing and branding process.
one of versatility and motivation.
Through trial and error they were able to decide on
As an entrepreneur, Kevin developed an ambitious,
the three introductory flavors available today
founder & CEO
revolutionary real estate concept that was featured in
the NY Times and received accolades from neighbors
and environmental groups. Despite being stymied by
the economic downturn in 2008, Kevin was able to
recoup his investors’ seed money — proving him to
be a hardworking, principled leader who can adapt
to seismic shifts in the marketplace and issues that
arise while building a company.
Kevin is a passionate foodie and turned his sights on
the specialty food industry when he enrolled in the
Culinary Management School at New York’s Institute
of Culinary Education. Focused on developing
along for the ride
Working side by side with her husband of 14 years,
Hilary is responsible for a lot of the look and feel
aspects of CideRoad. Additionally, her quick and
focused decision-making has been a tremendous
asset in the development of many of the supporting
and promotional aspects.
Hilary was born in Brooklyn, New York and is a
graduate of the University of Maryland. She and
Kevin live in Mendham, New Jersey with their two
children and Burleigh: reportedly the most photogenic
Golden Retriever in the world.
foodpreneurs in all segments of the food industry,
this diploma provided Kevin with the building
blocks for launching and managing a specialty
food company.
His latest venture, CideRoad, is an expression of
Kevin’s core values as a businessman and individual
– a product inseparable from the concepts of
authenticity, inquisitiveness, and pride in one’s
life and work.
CideRoad, LLC.
www.cideroad.com • [email protected] • P.O. Box 520 Mendham, NJ
Our Products
It’s amazing what you can
find when you venture off the
beaten path once in a while.
We found an opportunity to
build a lifestyle brand focused
on producing and distributing
a premium line of authentic,
certified organic beverages.
Switchel is a very unique, refreshing
beverage that dates back to the very first
days of our country. We refer to it as America’s
Original Thirst Quencher. It’s authentic story,
simple-organic ingredients and great taste
make this drink an absolute winner.
CideRoad Organic Switchel can be enjoyed at
any time of day and is especially effective as a
thirst quencher and energy rejuvenator. It’s a
bold drink that can hold it’s own at a barbecue
and revitalize energy after a workout or fun
day on the slopes. It mixes great with rum and
whisky or what ever your poison be and even
helps with the hangover the next day, too.
Our distinctive product design and packaging
stands out from the competition. The proprietary
14 oz bottle, embossed with tire treads, feels
great in hand and stands out on the shelf.
Our label is clean yet bold and showcases the
beautiful beverage inside.
CideRoad’s current lineup features three
flavors: Original, Cherry, and Blueberry.
More flavors to come in the near future.
Tasting Notes: Sweet - tart with a kick of
ginger. Instantly triggers mouth watering
refreshment followed by a smooth mouth feel
and a noticeable yet acceptable linger of
gingery heat on the tongue.
CideRoad, LLC.
www.cideroad.com • [email protected] • P.O. Box 520 Mendham, NJ
Original
INGREDIENTS:
Filtered Water, Vermont Maple
Syrup*, Apple Cider Vinegar*,
Cane Syrup*,Ginger Juice*,
Ginger Puree*.
*ORGANIC INGREDIENTS
Cherry
INGREDIENTS:
Filtered Water, Cane Syrup*,
Apple Cider Vinegar*, Maple
Syrup*, Ginger Juice*, Cherry Juice
Concentrate*, Ginger Puree*, Vegetable
Juice for Color, Natural Cherry Flavor
With Other Natural Flavors.
*ORGANIC INGREDIENTS
Blueberry
INGREDIENTS:
Filtered Water, Cane Syrup*,Apple
Cider Vinegar*, Maple Syrup*,
Blueberry Juice Concentrate*,
Ginger Juice*, Ginger Puree*,
Natural Blueberry Flavor With Other
Natural Flavors, Elderberry Powder*.
*ORGANIC INGREDIENTS
Fun Points
Even though the sports-drink staple electrolyte was not discovered until
the mid-19th century, the sweeteners used in various Switchel recipes
(Molasses, maple syrup, honey and brown sugar) were all sources of
potassium—an electrolyte.
The popularity of vinegar-based drinks such as switchel was due to the
fact that manufacturing methods were not yet sophisticated enough to
mass produce citrus-based drinks such as orange and other fruit juices.
Switchel is also called “Haymaker’s
One of the earliest literary
Punch” because one of the earliest
references to switchel is in the
uses was to quench the thirst of
Little House on the Prairie book,
hay farmers.
“The Long Winter” by Laura
Ingalls Wilder
For some the sensation of
In the 18th century, it was
drinking switchel—with its
believed that spicy drinks
tangy ingredients—mimicked
such as switchel were better
the sensation of drinking alcohol.
to drink in hot weather,
This made it a popular choice
because the warming sensation
for those citizens who were more
aligned the body with the
temperance minded.
warmer temperature.
In the Late 1700’s Switchel was being enjoyed, in various forms, throughout the
East Coast Interstate commerce didn’t exist on any scale so location played a big role
in Switchel recipes. For example, maple syrup was used as the sweetener in New
England and sugar cane and molasses may have been more prevalent in the South.
http://www.ultimatehistoryproject.com/shrubs-and-switchels-a-history.html
CideRoad, LLC.
www.cideroad.com • [email protected] • P.O. Box 520 Mendham, NJ
Our Logo
Black
White
is our primary color and used most often
is used on darker backgrounds
Black with tagline
White with tagline
The CideRoad Truck
may be used on its own
CideRoad, LLC.
www.cideroad.com • [email protected] • P.O. Box 520 Mendham, NJ
Our Press
MENDHAM, N.J. – CideRoad Organic Switchel, a maker of America’s Original Thirst Quencher, announced today that it will be
debuting three new flavors of Switchel at the Specialty Food Association’s Summer Fancy Food Show in New York on June 29th.
CideRoad Organic Switchel is a brand new entry into the refreshing beverage category with a recipe that is true to roots that date
back to the very earliest days of the United States.
CideRoad Founder Kevin Duffy says:
“We are so excited to be launching CideRoad Organic Switchel at the Summer Fancy Food show. The Specialty Food Association
has a strong reputation for promoting unique quality foods and beverages. And we are looking forward to having people experience
our product. We like to say we’ll take your taste buds on a joy ride.”
Switchel is a drink that dates back to the 1700s when the colonists brought it to the United States from the Caribbean as a
refreshing summer drink. The drink is made of water mixed with apple cider vinegar, combined with ginger and sweetened with
Vermont maple syrup.
Kevin & Hilary Duffy the married founders of CideRoad Organic Switchel got the idea to start the company while literally driving
down a “side road” in an old New England town.
“We stopped for lunch and the place had Switchel on the menu. After that first unforgettable inaugural swig we were inspired and
decided to develop our own blend and share it with friends, and now the world.”
CideRoad will have all three launch flavors available for tasting in their booth at the Summer Fancy Food Show. The flavors are
Original, Cherry and Blueberry. All CideRoad Organic Switchel products are certified organic by the USDA and made with only
quality ingredients including: Vermont Maple syrup, Apple Cider Vinegar, Ginger and other natural flavors. CideRoad Organic
Switchel contains no artificial ingredients.
The Summer Fancy Food show is North America’s Largest Specialty Food & Beverage Event. This year the show will take place in
New York City from June 29 - July 1, 2014 at the Jacob Javits Center. Over 180,000 products including confections, cheese, coffee,
snacks, spices, ethnic, natural, organic and more will be on display for attendees to discover and sample. The event is expected to
have over 2,400 exhibitors from 80 countries and regions. Kevin and Hilary Duffy will both be on hand to talk to prospective buyers
and consumers about the brand.
About CideRoad Organic Switchel
CideRoad Organic Switchel is the New Jersey-based maker of America’s First Thirst Quencher, Switchel. The company currently
produces three flavors of Switchel including the Original Maple and Ginger along with Cherry and Blueberry. CideRoad Organic
Switchel is Certified Organic and currently available in 14 ounce glass bottles.
Like CideRoad Organic Switchel on Facebook and follow the story of the brand on Twitter.
For more information visit our website at www.CideRoad.com.
About the Specialty Food Association
Established in 1952, the Specialty Food Association is known worldwide for its Fancy Food Shows, the sofi™ Awards for
outstanding products of the year, and its ongoing commitment to working with anti-hunger organizations. Today, the Association
has more than 3,000+ members, including manufacturers, importers and allied professions in the U.S. and abroad.
CideRoad, LLC.
www.cideroad.com • [email protected] • P.O. Box 520 Mendham, NJ
Additional Resources
Here is some additional reading
on the history, recipes and different
occasions to enjoy Switchel.
Switchel Recipes
Why Switchel is Better Than Energy Drinks
Drinking Like a Founding Father
Glossary of American Frontier Terms
How to Make Switchel
Fire Cider Recipes
History of the American Table
Everything You Need to Perfect Your Picnic
Wayward Spark (Genuine Seasonal Americana)
Delicious Drinks for the North Country Summer
CideRoad, LLC.
www.cideroad.com • [email protected] • P.O. Box 520 Mendham, NJ
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CideRoad, LLC.
www.cideroad.com • [email protected] • P.O. Box 520 Mendham, NJ