1. sports
2. hockey

2011
2012
BOSTON BRUINS
COMMUNITY & FOUNDATION REPORT
The Boston Bruins Foundation is a 501(c)(3) non-profit
foundation whose mission is to enhance the quality of
life for children throughout New England by assisting
local charitable organizations that promote athletic,
academic, health, and community outreach programs.
Contact Us
BOSTON BRUINS COMMUNITY RELATIONS
Kerry Collins
Mike Dargin
Director of Community Relations
(617) 624-1925
[email protected]
Manager of Youth Hockey Development
(617) 624-1960
[email protected]
BOSTON BRUINS FOUNDATION
Bob Sweeney
Erin McEvoy
Zack Fitzgerald
Executive Director, Boston Bruins Foundation
(617) 624-1924
[email protected]
Boston Bruins Foundation Manager
(617) 624-1955
[email protected]
Boston Bruins Foundation Coordinator
(617) 624-1928
[email protected]
YOUTH HOCKEY PROGRAMS
The Bruins’ youth hockey development programs experienced a 5% increase
in the total number of children served.
HIGH SCHOOL HOCKEY AWARDS
G.O.A.L! presented by
G.O.A.L! allows more than 400 beginner skaters ages 4 to 9 to participate in free clinics to learn basic hockey
skills in a fun, game-based environment.
P.A.S.S
presented by
Ten free TD Bank P.A.S.S. (Partnership to Assist Skaters and Shooters) clinics are awarded to local youth
hockey organizations around New England. Teams receive a jersey, gift bag, tickets to a Bruins game, a $1,000
donation, courtesy of TD Bank, and visits from players such as Tyler Seguin (above).
The John Carlton Award is presented to the top male and female high school hockey players in Eastern
Massachusetts based on on-ice skills, academic performance and community involvement. The MIAA
Sportsmanship Award is presented to 35 male and female hockey players from all over Massachusetts based on
their on-ice skills and high standard of sportsmanship.
HOCKEY IS FOR EVERYONE
Andrew Ference and Chris Kelly played Goalball at the Perkins School for the Blind in Watertown, MA as part of
the NHL Hockey is for Everyone Program.
FUNDAMENTALS presented by
More than 1,000 skaters participated in FUNdamentals, an eight-session beginner hockey course conducted by
the Bruins Hockey Development Team. Participation in the program increased over previous seasons with most
of the kids moving up into their local youth hockey associations.
WARRIOR BRUINS CLINIC SERIES
Warrior Bruins Clinics are awarded each season to six elite or high school level teams to help them bring their
game to the next level.
MINI 1 ON 1 presented by
TD Bank Mini 1 on 1 is a season-long competition consisting of more than 150 youth goalies and shooters in a shoot-out style competition. The finalists in each age group are invited to participate in a bracket-style tournament
televised on the New England Sports Network (NESN) and shown during Bruins games throughout the season.
YOKIDS BOSTON BRUINS SUMMER CAMP presented by
Four YOKIDS Boston Bruins Summer Camps were held with more than 370, 7- to 14-year-olds participating in
sessions led by the Bruins Youth Hockey Development team. Current and former Bruins players made visits to the
camps, which also included Pro Ambition’s signature Battle Camp training.
BRUINS STREET BRIGADE
The Bruins hosted more than 12 free street hockey clinics over the summer which reached more than 500 kids
age 6 to 14. The Bruins NHL Street Brigade program donates sticks, pucks and goalie gear to each participating
school, club and community center at the end of each clinic. Pictured above: Tyler Seguin and Nathan Horton
visit the Boston Centers for Youth and Families.
TRY HOCKEY FOR FREE DAY
Bruin Patrice Bergeron (above) offered skating instructions to children on Try Hockey for Free Day. The Bruins participated in this USA Hockey program, where more than 50 rinks across New England offered free learn-to-skate
instructional sessions with all hockey equipment provided so kids could experience hockey for the first time.
ACADEMIC PROGRAMS
I.C.E. SCHOOL
presented by
The I.C.E. School program provides hockey-themed lesson plans for K-8 grade teachers that align with common
core standards and state curriculums. Bruins players David Krejci, Brad Marchand, Tuukka Rask, Johnny
Boychuk and Tyler Seguin (above) visited as guest teachers.
BOSTON BRUINS SPIRIT DAYS
Blades and the Bruins Ice Girls traveled to schools throughout Massachusetts, New Hampshire, and Maine to
host Boston Bruins Spirit Days. They played trivia and gave away prizes to the students to get them excited
about the playoffs.
The I.C.E. School program has expanded into New Hampshire, Maine and Vermont and now
serves more than 40,000 students, 1,600 teachers and 955 schools.
WHEN YOU READ, YOU SCORE!
The Boston Bruins and the Massachusetts Board of Library Commissioners visit local libraries each summer and provide a list of Bruins players’ favorite books. Each of the 95,000 children that have participated received a Bruins
certificate and bookmark. Special celebrity guest readers included Bruins players, members of the women’s USA Olympic Hockey Team, Ice Girls and Blades.
BRUINS IN THE COMMUNITY
The Ice Girls collected new or gently used prom, cocktail and evening
dresses to support Belle of the Ball. The 233 dresses collected were
offered to young women at a free shopping event at Simmons College.
Gregory Campbell delivered pies to the Ronald McDonald House as well
as 15 local shelters and food pantries on Thanksgiving Day.
Matt Bartkowski and Zane Gothberg delivered a Bruins Reading Rink to
Newbury Town Library in Byfield, MA.
The Boston Bruins wives and girlfriends helped serve a St. Patrick’s Day
meal at the St. Francis House as one of their many activities throughout
the year.
Boston Bruins players Adam McQuaid, Zdeno Chara, Jordan Caron and
Brad Marchand visited local area hospitals to meet pediatric patients on
Halloween. The Bruins participate in multiple hospital visits throughout
the year.
Johnny Boychuk and Nathan Horton served a meal at the New England
Center for Homeless Veterans.
Tuukka Rask joined Muscular Dystrophy patients on a tour of the South
End Fire Station in support of MDA night.
Andrew Ference and his family help decorate cookies each Christmas
Eve at Pine Street Inn, a resource for the homeless that provides shelter,
street outreach and job training.
David Krejci (above) and Tyler Seguin appeared at local schools to
support the American Heart Association’s ‘Jump Rope for Heart’ school
program. Through the program, the Bruins help discuss the importance
of eating healthy and exercising to maintain a healthy heart.
SUPPORTING OUR TROOPS
MILITARY APPRECIATION NIGHT
REUNION AT CENTER ICE
presented by
The Boston Bruins honored local military members, veterans and their families on a special game night where season ticket holders and other fans purchased
specially priced tickets that were donated to the USO and given to local military families to attend the game. Milan Lucic, Dennis Seidenberg, Andrew Ference, Johnny
Boychuk and Nathan Horton each donated $5,000, which the Boston Bruins Foundation matched, toward these tickets and hosted a post-game meet-and-greet
with members of the military. Bruins wives and girlfriends sold raffle tickets and collected monetary donations during the game to benefit Operation Homefront.
On Saturday, November 12, 2011, a special moment took place
when Lori and Daren Jacobs of Pembroke, MA stepped onto center
ice just before the game. They were asked to drop the ceremonial
puck to honor their son, Lt. Charlie Jacobs, who was currently
deployed to Afghanistan with the 182nd MASS Army National
Guard, as well as other military members and their families during
that Veteran’s Day week. Little did the Jacobs know, Charlie was
in the building waiting to surprise them with his return home.
Lt. Charlie Jacobs was then introduced to a warm welcome home
from his first tour of duty. As he proceeded onto the ice to assist
his mother and father in dropping the puck the emotional moment
overtook the Jacobs family, and both the Bruins and Sabres players
gave the traditional hockey salute by knocking their sticks on the
boards in front of their respective benches.
8-SPOKED SALUTE
presented by
The Boston Bruins proudly salute the men and women of the United States Armed Forces throughout the season with the 8-Spoked Salute honoring their
service to our country. Honorees receive four complimentary tickets to a Bruins home game and a live welcome on the Garden HDX video board.
GIVING BACK
MAKE-A-BRUINS-WISH
HOLIDAY TOY DRIVE
presented by
The Boston Bruins and the United States Marine Corps collected more than 1,200 toys and $4,000 in monetary donations from Bruins fans at
home games in December for the Toys for Tots program. Fans that donated or made a $10 contribution to the program were entered into a
raffle for a chance to win Bruins autographed memorabilia.
HOLIDAY TOY DELIVERY
Even with two open-heart surgeries and heart disease at a young age,
Nolan Harrison has kept a charming and confident attitude throughout his
complications. On December 23, 2011, one day before his sixth birthday, the
Make-A-Wish Foundation and the Boston Bruins worked together to make the
five year-old’s wish come true, to meet the Boston Bruins players. Nolan was
treated to an incredible night of activities, which included a shopping spree in
the Bruins Proshop, watching the game from Patrice Bergeron’s private suite,
and a gift presentation from Nathan Horton (above) and Milan Lucic. It was truly
a birthday celebration that he will never forget.
presented by
A total of $25,000 worth of toys were purchased with the help of donations from Bruins players, Boston Bruins Foundation, Gentle Giant and
AT&T, the presenting sponsor. Players delivered the toys, with help from Volvo and Gentle Giant. Children at Floating Hospital for Children
at Tufts Medical Center, Children’s Hospital Boston, Massachusetts General Hospital, Shriners Hospital for Children, Boston Medical Center,
Spaulding Rehabilitation Hospital and Franciscan Hospital for Children were able to spend time with the players and enjoy their gifts.
During the holiday season, the Bruins reach more than 600 children in local area hospitals by donating
more than $25,000 worth of gifts that are hand delivered by every player on the Bruins roster.
CHARITY NIGHTS
MDA ‘FILL THE BOOT’
Boston firefighters and volunteers from the Muscular Dystrophy
Association (MDA) encouraged fans to “Fill the Boot”. MDA volunteers
sold mystery-autographed pucks, while families active in MDA took part
in fan experiences.
BLEED BLACK AND GOLD BLOOD DRIVE
presented by
The Boston Bruins, in partnership with Bob’s Discount Furniture, teamed
up with the Boston Celtics to host a blood drive at the TD Garden. The
event was a huge success with more than 700 pints being collected for
the American Red Cross.
MARCH OF DIMES
The Boston Bruins and the March of Dimes partnered up to raise money
and awareness for babies born prematurely. Bruins wives, girlfriends and
volunteers from the March of Dimes sold mystery pucks and 50/50 raffle
tickets to help support the cause.
PJ DRIVE
The Boston Bruins hosted their annual PJ Drive presented by AT&T. More
than 15,000 pairs of pajamas were collected at elementary schools,
libraries and through donations to benefit Cradles to Crayons.
HEART HEALTH NIGHT presented by
The Boston Bruins, American Heart Association and Tufts Medical Center
presented Heart Health Night where Bruins fans could get their blood
pressure checked by staff from the CardioVascular Center at Tufts Medical
Center during the game.
presented by
HOCKEY FIGHTS CANCER
Each October the Bruins dedicate one game to cancer awareness. Cancer
patients and their families are invited to attend and participate in exclusive
fan experiences, as well as a special meet-and-greet with Bruins players
post-game.
The Bruins continue their strong support of local philanthropies with a series of charity nights and
collection drives during games. Donations have increased by 66% over previous seasons.
BE PATIENT, STAY POSITIVE
After being paralyzed in a high school hockey game two years ago, Norwood’s Matt Brown was visited in the
hospital by Patrice Bergeron who delivered a jersey with the words ‘Stay Positive!’ and ‘Be Patient’ written on
it. Touched by his story, Bergeron also invited Brown to a Bruins game and met with him post-game to reiterate
the positive messages. The jersey has continued to be motivation for Matt during his recovery and has remained
by his side ever since.
Through the Matt Brown Gala, hosted by the Boston Bruins Foundation and the TD Garden, funds were raised
to purchase Matt a new state-of-the-art wheelchair. With the assistance of his new wheelchair, Matt was able
to stand and drop the ceremonial first puck at the Bruins game versus the Islanders on March 3, 2012. Matt is
not only an inspiration to Patrice Bergeron but all of the Boston Bruins organization and fans. After the positive
reaction from the crowd, Matt had this to say, “…but just listening to the crowd react like that, like I said before,
I didn’t think in a million years I would have an impact like that.”
TICKET DONATIONS
HIGHLAND HAT TRICKS
SEASON TICKET HOLDER DONATIONS
The Boston Bruins and the Highland Street Foundation have
partnered since 2009 to provide tickets to Bruins home games for
deserving non-profit organizations. Attendees also receive goodie
bags that include a t-shirt, hat, drawstring backpack, food vouchers,
pencil and notebook.
Boston Bruins Season Ticket Holders have the opportunity to donate
their unused tickets to local organizations and hospitals through the
Boston Bruins Foundation. Last season, 307 tickets with a total value
of $23,448 were donated to 60 different organizations.
COMMUNITY TICKET PROGRAM
For every Boston Bruins regular season home game, Principal and Alternate Governor
Charlie Jacobs donates tickets to local community organizations throughout New
England. The mission of the Community Ticket Program is to provide opportunities to
individuals and organizations to watch a live Bruins game, so they may see how the
players demonstrate teamwork and sportsmanship firsthand. More than 500 tickets
were donated to various organizations.
BRAD’S BRIGADE
Brad Marchand’s charity ticket program, Brad’s Brigade, brings pediatric cancer patients and their families to
the TD Garden to experience a Bruins game, as well as a meet-and-greet following the game. Guests of Brad’s
Brigade are provided loge level tickets, a Brad Marchand t-shirt, Bruins memorabilia, a Garden Gold card to be
used for food and merchandise and they are featured on the Garden HDX video board during the game.
PATRICE’S PALS
Patrice Bergeron’s ticket program, Patrice’s Pals, began during the ‘06–‘07 season and brings patients from local
hospitals and other organizations to experience a Bruins home game as a VIP guest. Kids receive a gift pack, a
shout out on the Garden HDX video board, a visit from Blades and the opportunity to meet Bergeron following
the game.
BOSTON BRUINS FOUNDATION FUNDRAISING EVENTS
The Boston Bruins Foundation raises funds through several annual events including the Pan Mass
Challenge Team, Boston Bruins Golf Tournament, Boston Bruins Marathon Team and Casino Night.
BOSTON BRUINS CASINO NIGHT presented by
Fans enjoyed Vegas-style games with the entire Bruins roster, alumni and management at the Boston Bruins Casino Night. Silent and live auctions were held which included autographed memorabilia, gift certificates, special packages
and more. Proceeds in the amount of $120,000 benefited the Bruins Foundation.
BOSTON HARBOR SUNSET CRUISE
More than 700 people boarded the M/V Providence II in Boston Harbor to enjoy a night of raffles, silent auction,
live auction and a performance from local musician, Jim Plunkett. The Boston Harbor Sunset Cruise raised
$15,000 that benefited the Boston Bruins Foundation’s Pan-Mass Challenge Bike Team.
SLICE THE ICE
presented by
During Bruins Holiday Slice the Ice, fans are able to join Boston Bruins players and alumni for an unforgettable
day of skating, locker room tours and meet-and-greet autograph sessions. All proceeds from this event benefit
the Boston Bruins Foundation and the Genesis Fund.
SHAWN THORNTON’S PUTTS & PUNCHES FOR PARKINSON’S
Each year, Bruins forward Shawn Thornton hosts his annual charity golf tournament at Ferncroft Country Club. Proceeds benefit the American Parkinson Disease Association and the Boston Bruins Foundation.
BEARD-A-THON
During the playoffs, fans ‘Grow One For The Team’ to show their support by making pledges to the Boston
Bruins Foundation. This year, 771 Bruins fans contributed more than $33,000 and made the Boston Bruins the
second ranked team in the league by number of participants.
THE PAN-MASS CHALLENGE
The Boston Bruins Foundation Bike Team participates in this annual bike-a-thon event that raises money for the
Jimmy Fund and the Dana Farber Cancer Institute. The Bruins Foundation team consisted of 28 riders, including
alumni, who collectively raised more than $150,000 for the cause.
BOSTON BRUINS GOLF TOURNAMENT
Golf tournament guests were able to hit the links with their favorite Bruins players, alumni, management and coaching staff at the annual Boston Bruins Foundation Golf Tournament.
THE NEELY SK8 CHALLENGE presented by
The Neely Sk8 Challenge, in partnership with Liberty Mutual, is a series of skate-a-thon events that raise money
for the Cam Neely Foundation for Cancer Care to assist children with cancer and their families. Cam Neely, Brad
Marchand, and Tyler Seguin (above) kicked off the third annual Neely SK8 Challenge at the Frog Pond in Boston
Common. This year’s efforts raised $120,000 for the Foundation.
BRUINSRAFFLES.ORG
The Boston Bruins Foundation raffle website gives fans the opportunity to win exclusive prizes throughout the
season. Past raffles consisted of a Duckboat ride in the Stanley Cup Championship Parade, the chance to win
a personalized Stanley Cup Championship ring, playoff game tickets, a 2011 Winter Classic VIP package and
player meet-and-greets.
CUTS FOR A CAUSE
Almost the entire Boston Bruins team participated in the annual Cuts for a Cause event in conjunction with 98.5 The Sports Hub and Shawn Thornton. The event raised more than $58,000 and has raised $200,000 over the course
of its 5-year history. All proceeds benefited the Floating Hospital for Children at Tufts Medical Center.
SHARING THE CHAMPIONSHIP
Milan Lucic raises the Stanley Cup from the duckboat for fans along the parade route.
Boston Bruins Principal and Alternate Governor Charlie Jacobs lifted the
spirits of many kids at the Jimmy Fund when he brought the Stanley Cup.
The Stanley Cup made appearances at Grinnell Elementary School in
Derry, NH, and Bradford Elementary School in Bradford, MA.
More than 500 local policemen, fire fighters and military personnel participated in a stick salute guiding the Stanley
Cup into the TD Garden on Opening Night to raise the championship banner to the rafters.
Charlie Jacobs, Bruins Principal and Alternate Governor, made the day of
a special Bruins fan when he took the Stanley Cup to see 104-year-old
Desire “Dave” Caissie of the Northbridge at St. Patrick’s Manor nursing
home in Framingham, MA.
Fans pass a Stanley Cup banner around TD Garden on Opening Night.
GET INVOLVED
We are pleased to invite you to join the Boston Bruins Foundation family. When your generosity is combined with that of other
supporters, volunteers and partners, amazing things happen. No gift is too small when helping to enrich the lives of children in
need. There are many ways to get involved with the Boston Bruins Foundation; all it takes is your willingness to help.
GIFT MATCHING
MAKE A DONATION
Fans can support the Boston Bruins Foundation by purchasing scoreboard messages to be displayed
at a select Bruins home game. These $150 donations can be made payable to the Boston Bruins
Foundation. For information about a scoreboard message, contact the Boston Bruins Foundation at
617-624-1981. Fans may also send donations to the address provided below.
Many employers match employee contributions to non-profit organizations such as the Boston
Bruins Foundation. Company matching programs give donors the opportunity to increase the
impact of their gifts by doubling or even tripling the gift size. Ask your employer if your company
has a matching program and obtain the matching form and guidelines from your Human Resources
department. The following information might be helpful in filling out the matching form:
Boston Bruins Charitable Foundation, Inc. (EIN: 020-0172439)
100 Legends Way
Boston, MA 02114
“INVEST IN YOUTH HOCKEY” LICENSE PLATES
In the ten years that the “Invest in Youth Hockey” license plates have been on the road, the program
has raised more than $1,000,000 for grassroots youth hockey efforts. Purchase a Bruins license
plate at your local RMV branch.
Boston Bruins Charitable Foundation, Inc. (EIN: 020-0172439)
100 Legends Way; Boston, MA 02114
Phone: 617-624-1955
Email: [email protected]
VOLUNTEER OPPORTUNITIES
Throughout the season, the Boston Bruins Foundation hosts a number of charitable events. For
many years, the Bruins have offered fans and those seeking sports marketing/event management
experience the opportunity to assist with these events. If you are interested in volunteering for
Boston Bruins Foundation events, please contact the Foundation Coordinator, Zack Fitzgerald, at
617-624-1928 or [email protected].
APPLY FOR A GRANT
The Boston Bruins Foundation is willing to support other charities that support our mission in a variety of ways. If your charity is interested in being considered for a grant from the Boston Bruins Foundation, please submit a formal application, which can
be found on the Foundation’s website at www.bostonbruins.com/foundation. For further information about the grant application process, contact the Foundation Manager, Erin McEvoy, at 617-624-1955 or [email protected].
Special thanks to:
Photo credit: Steve Babineau, Brian Babineau, Sheryl Lanzel
2011
2012
BOSTON BRUINS
COMMUNITY & FOUNDATION REPORT
Boston Bruins • 100 Legends Way • Boston, MA • 02114 • www.bostonbruins.com