FOR IMMEDIATE RELEASE: San Francisco, January 2013 Alphyn Industries Inc. #Fashion, #Technology, #Lifestyle, #Culture Guys step aside… Research shows that girls are far more tech savvy. Introducing our new Valencia Jeggings! We launched our women's Smartphone Valencia Jeggings in January at CES 2013's FASHION WARE runway and pavilion in Las Vegas NV, where women of all ages were fascinated with these tech pants, and expressed their personal need for better device management in their daily activities. Women continue to dominate social media and mobile applications on facebook, twitter and instagram. Girls are using advanced mobile functions such as texting, sharing pictures and videos, much more than guys. According to Huffington post (from Harris Interactive 09/26/2011), "A whopping 68 percent of women use social media to stay in touch with friends, as opposed to 54 percent of men." Wearable technologies take the function of fashion to a new level, providing users with garments better suited for the 21st century lifestyle. We wanted to give the girls of 2013 a fresh new style and better phone management to help them stay sexy, safe, and connected. Alphyn’s Valencia Jeggings integrate San Francisco’s rich history in denim manufacturing mixed with Silicon Valley’s tech culture. Great for quick and easy access while running errands or keeping your mobile device in a safe accessible pocket at the park, the bar, a night club, or in a cab. Our Valencia Jeggings are made of stretch denim/twill, with the WEARCOM™ pocket being 5 x 3 inches, and suitable for most smartphones. The waistband also has a small coin pocket for an ID or keys. The Jeggings can be washed and dried regularly on a gentle wash cycle. The patented WEARCOM™ pocket (3 x 5 inch / 7.6 x 12.7cm) is made of durable polymer film with a genuine leather film edge, to allow for complete interactivity with any touch screen device. The zippered pocket cover provides a discrete look, secure and easy retrieval, and full usability of the smartphone while sitting down. Inspired by our female fans, and based on our Men’s DELTA415 jeans, the Valencia jeggings are derived from the fighter pilots' G-suit - which has custom straps and pockets for a map clipboard and notes attached to their thigh during flight. Alphyn developed unique pocket configurations, which hold smart devices, and allows the wearer to interact with their device without the need to hold it. Watch the Valencia Jeggings video: http://www.youtube.com/watch?v=1XzjquQhtEg&list=UUX_LxPA5DnCCV8LGXkg-S2w Features: High waist rise Form fitting Zippered WEARCOM™ pocket accommodates any touchscreen device (up to 3 x 5 inch) Genuine leather film edge Waist band coin pocket Zipper fly Stretch Denim/Twill and a polymer film Made in San Francisco, California. Sizes: XSmall, Small, Medium, Large, XLarge, XXlarge Care: Wash inside out, cold cycle with like colors, do not bleach, tumble dry low. DO NOT IRON OVER DEVICE POCKET Available for retail in March at www.alphynindustries.com “We test and use the best materials because we know it is what our customers expect” said, Ben Raviv, CEO of Alphyn. Alphyn draws on the tradition of bringing military technologies to the public and redefining civilian culture. Alphyn Industries is located in San Francisco, the birthplace of blue jeans and the silicone chip. Alphyn manufactures its clothes locally, reflecting the Bay Area’s culture of backyard Silicone Valley tech giants like Apple, Google, Zynga and eBay, combined with the rich fashion tradition of LEVIS, Dockers, GAP, and The North Face, who have reshaped classic American fashion. Testing the best materials available, from space age silver coated, nylon cotton knits to denim woven on vintage looms, we use the most advanced materials to produce our products. Our goals are to enhance the human mobile experience by merging advanced technologies with everyday clothing to accommodate our communication culture. We are Alphyn Industries, join the technological apparel revolution! [email protected] Connect with Alphyn: Facebook.com/AlphynIND Twitter.com/Alpyn_IND YouTube.com/AlphynIndustries www.Alphynindustries.com Alphyn Industries Inc. 148 Townsend st. suite 8. San Francisco, California 94107 Tel: 415.259.4008 | Fax:415.597.4690