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Idaho Credit Union League
79th Annual Meeting May 20-22, 2015
Agenda
Tuesday, May 19, 2015
10:30 a.m.
CUNA Mutual Group/Idaho CU League Golf Outing
Falcon Crest Golf Course (By invitation only)
7:00–8:30 p.m. ICUL & LSI Board Meetings, Aspen
The Boards of the Idaho Credit Union League and League Services, Inc. will meet to
discuss any committee findings or proposals relating to the daily operations of the
League and LSI. The board meetings are open to member credit unions.
Wednesday, May 20, 2015
8:30 a.m.–2:00 p.m. Stivison Memorial Golf Tournament
The 21st Annual Stivison Memorial Golf Tournament will be held at BanBury Golf
Course. The fee includes greens fees, half a cart, continental breakfast, box lunch,
range balls and a donation to the National Credit Union Foundation.
(By reservation only)
Tournament sponsored by TruGrocer FCU and CUNA Mutual Group
Beverage Cart sponsored by Harland Clarke
10:00 a.m.–12:30 p.m. Pastry Decorating Class, Aspen
For those non-golfers who are looking for something fun and interesting to do.
2:30–5:00 p.m. Orientation for Crashers, Liberty
3:00–6:00 p.m. Registration Desk Opens, CCL
3:00–4:00 p.m. Catalyst Update, Aspen
4:15–5:15 p.m. ASI/ESI Update, Aspen
Catalyst Corporate FCU
American Share Insurance/Excess Share Insurance
4:00–6:00 p.m.
(Optional – CU Board Meetings)
Since our annual meeting is the third week of May – a week when many credit
unions have their own board meeting – consider bringing your entire board to the
League’s Annual Meeting and having your meeting here. Let us know of your interest and we’ll get you a meeting room and help coordinate the event. Limit 6 credit
unions – first come, first served.
6:00–8:00 p.m. Opening Reception, Courtyard
Join friends, old and new, for a relaxing evening featuring hors d’oeuvres, free drink
tickets, golf results and a great networking opportunity – all by the banks of the
beautiful Boise River. Door prize drawing at 7:30 p.m. (Tickets required)
8:00 p.m. Networking/Wrap Up for Crashers, President’s Suite
Thursday, May 21, 2015
7:30 a.m.–3:30 p.m. Registration Desk Open, CCL
7:30–8:30 a.m. Exhibition & Continental Breakfast, CC & FPF
7:45--8:15 a.m.
Crasher Breakout, Liberty
The exhibition will be open at this time and during breaks. We encourage you to
visit the exhibitors to gather ideas on products and services that can help you solve
existing problems or increase the effectiveness of your credit union.
8:30--10:00 a.m. Business Session, CC
Hear reports by the officers of the Idaho Credit Union League and LSI, and vote on
bylaw amendments and issues related to this meeting.
10:00–10:30 a.m.
Sponsored by FIS
10:30–11:30 a.m. Exhibition & Refreshments, CC & FPF
General Session, CC
Disruption: Battle for the American Consumer Loan, Patrick McElhenie
Beware. A myriad of industries have been disrupted in recent years by new technologies and business models. Think about the impact of e-commerce, digital music,
digital photography and e-books, for example. Retail financial services may be nearing its own moment of disruption with investment in financial innovation and technology tripling between 2008 and 2013 to nearly $3 billion, according to Accenture.
And what are these disruptors targeting – your members and their loan dollars. The
battle for the consumer loan will become more challenging in the years to come.
Patrick McElhenie will share examples of how other industries have been disrupted
and identify strategies to help you defend against potential disruption and how you
should prepare your credit union to win the battle for your members’ loans.
Noon–1:30 p.m. Credit Unions for Kids Luncheon, CC
Noon–1:30 p.m. Crasher Breakout, Liberty
Credit unions participating in the 2014 Fundraising Campaign will be honored. Join
us to celebrate credit unions helping kids! Bring your dollars to participate in the
auction. (Tickets required)
Sponsored by American Share Insurance
1:45–3:00 p.m. Breakout Sessions
Building a Youthful Culture in Credit Unions, Chad Helminak, Liberty
Many businesses today are focused on attracting millennials, but the credit union
industry is uniquely poised to cut through the noise and effectively engage with
young adults. In fact, it’s already happening at many credit unions around the
globe! This session will explore their best practices, along with research and concepts, that can help your credit union earn the trust and business of young adults.
Animated Strategic Planning™, Matt Purvis, CC
Strategic plans should engage all staff to build the responsive, enduring organizations that our communities crave. Most of our clients have detailed, prioritized
action plans that cover common operational projects. And most also have clear,
compelling values-based aspirations, for example, mission, vision, core values and
brand promises that are strong. And still, they know that the organization is not
“all-in.”
Most organizations fail to translate their compelling, aspirational strategic objectives
into tangible experiences tailored for their target markets. This is the step where
market leaders are born. What most are missing are clear, step-by-step processes
that make these elusive objectives manageable.
Animated Strategic Planning brings your organization to life. Unlike stock, mechanical planning processes, our systems work from your unique, values-based content
ensuring that your plan is much more than a list of projects. It’s time to bring your
culture to life.
Credit Unions and the Ultimate Category Killer. Scott Butterfield, North Star Room
This topic is timely and relevant, being rated the most read article at CUinsight.
com for 2014. Category killers are large companies that put less-efficient and highly
specialized merchants out of business. One of the best examples of a category killer
is Walmart; the chain has hurt the bottom line of many stores in a wide range of
specialized categories.
Now, Walmart has entered the checking account business. Besides providing affordable checking options to tens of millions of Americans, their easy qualifying system
will link tens of millions or more consumers, who were previously underbanked,
to a checking account. This session explores the potential strategic implications for
credit unions and potential solutions for credit unions to consider.
Key Take Aways: Overview of Walmart’s checking and prepaid card products,
competitive implications for credit unions and potential strategies to differentiate
and compete.
3:00–3:30 p.m. Exhibition & Refreshments, CC & FPF
3:30–4:30 p.m. Governmental Affairs Committee, Delamar
Sponsored by Western CUNA Management School
(By invitation only)
4:30–8:00 p.m. Political Action Fundraiser & Dinner, CC
The evening begins with a scavenger hunt sure to generate lots of fun, laughter
and team spirit. The hunt will be followed by a dinner and awards to the winning
teams. A donation to the Idaho Credit Union Legislative Action Council (ICULAC)
is included in the ticket fee. To comply with federal fundraising guidelines, we may
accept ONLY cash or personal checks. Your ticket fee includes participation in the
scavenger hunt. (Tickets required)
8:00 p.m. Networking/Wrap Up for Crashers, President’s Suite
Idaho Credit Union League
79th Annual Meeting May 20-22, 2015
Friday, May 22, 2015
7:30–10:00 a.m. Registration, CCL
7:30–8:00 a.m. Crasher Breakout, Liberty
8:00–9:30 a.m. Legacy Breakfast, Juniper/Laurel
A special program will recognize political contributions. (Tickets required)
9:45–10:45 a.m. Breakout Sessions
Driving Business Results Through Digital Engagement, Chad Helminak, North Star
In today’s tech-driven world, engaging via social channels is an expectation, and
websites and search engines have become the primary research and shopping channel for a majority of consumers. This session will share research and concepts on
how credit unions can form digital strategies that broaden their online presence and
existing business models.
Animated Strategic Planning™, Matt Purvis, Ponderosa (repeat)
Does Your Credit Union Have Governance Moxie?, Scott Butterfield, Tamarack
Successful boards of directors always anchor successful credit unions. Successful
credit unions stand out in a number of ways: member impact, profitability, growth,
efficiency, etc. However, most importantly, these credit unions have “Governance
Moxie,” meaning their boards have the ability to meet challenging times with courage, know-how and skill. This session includes best practices on key core competencies that lead to greater impact.
Key Take Aways: The importance of making tough and fair decisions; principles of
accountability; the ability to adapt and embrace change.
11:00–Noon General Session, Ponderosa/Tamarack
Inside the Mind of the Member, Lee Silber
As Idaho credit union experts, you know your members, but do you really KNOW
them? It’s time to get inside their heads to learn not only what they want, but why
they want it. It’s different for different types of members, and in this program we
will explore those differences. There is also common thread that runs through most
members, and we’ll learn where those similarities intersect.
What were they thinking? Now you’ll know. The more you know about those you
serve, what they truly want from their banking experience, why they choose to
trust your credit union with their savings (and checking accounts, car loans, and
. . .), where they will look first if you aren’t serving their needs, how to win them
over even when things go wrong and make them say “wow!” (in a good way), and
what will make them want to refer friends and family about the wonderful world of
credit union membership.
In his lively presentation Lee Silber will cover:
• When you understand that what members (and their families) truly seek from
a credit union is a feeling and not a number, you can find creative ways to give
them the feeling they crave to create the experience they can’t get anywhere
else.
• Different generations, genders, groups, and thinking styles have different
agendas and buttons that can be pushed. Knowing how a right-brain person
(emotional) responds versus a left-brainer (logical) tells you what would motivate each member. The same is true when it comes to working with Generation Y versus Generation X (and Baby Boomers).
• In your interactions and communication with members you can get what you
need by giving them what they want--making everything about them. When
what you do, say, think, act, post, and promote is about how your members
(and potential members) will benefit, you have a big edge over those who only
focus on features.
• Knowing what the story the potential member tells him or herself about the
credit union and figuring out what the story we want them to hear, is a key to
communication. You can be too close to something to see what it may mean or
look like to others. Sometimes taking a step back and listening to what people
have to say about us and what you do gives you great insights into what they
are thinking.
Noon–12:30 p.m. 12:15–2:45 p.m. Crasher Wrap Up, Liberty
Awards Luncheon, Juniper/Laurel
We will honor the outstanding individuals serving Idaho’s credit unions.
Sponsored by CUNA Mutual Group
3:15–3:45 p.m. League Board Organization Meeting, Riverside