The Madame Alexander Doll Company Releases New Dolls that Re-Imagine... The Wizard of Oz

The Madame Alexander Doll Company Releases New Dolls that Re-Imagine The Legendary Characters
From The Wizard of Oz ™ & Alice In Wonderland In Steam Punk Fashion
May 1, 2014 (New York, NY) - Since The Madame Alexander Doll Companyʼs first doll collection, depicting the
latest fashion and pop-cultural trends have always played an integral role in the creation of the brandʼs iconic
th
dolls. With the growing popularity of Steam Punk style, which is inspired by 19 -century sci-fi and fantasy, the
Madame Alexander Doll Company is continuing this legacy with two new Steam Punk themed doll collections.
Sparking the imaginations of generations of fans, the new The Wizard of Oz ™ & Alice In Wonderland dolls reimagine the classic characters in these legendary tales. These collections carry on the Madame Alexander Doll
Company tradition of “love in the details,” as each doll comes with special signatures accessories.
Limited Edition Steam Punk Dorothy™ $199.95
Dressed in a blue and white gingham skirt, brown velour corset with gold ribbon and a white cotton shirt, this 16”
fully articulated brown-eyed, brunette-braided Dorothy™ is set to enter Emerald City. Blue knit thigh-highs, ruby
red boots and a black flock-top hat adorned with white and black feathers and gold goggles complete the look. A
silver “robot-like” Toto is carried in a white woven basket.
Limited Edition Steam Punk Wicked Witch of the West™ $199.95
This 16” fully articulated Wicked Witch of the West™, brunette with brown eyes, is quite fetching interpreted in the
Steam Punk style. Green with envy, she is dressed in a green and black taffeta and silk dupioni dress accented
with green on green stripes. Buttons and gears embellish her bodice as does a big green tulle bow. Her stylishly
floppy black hat is made of dupioni and also accented in green tulle. Other accents include a choker, black suede
lace-up boots, and lace stockings - a real wicked witch indeed. Steam Punk Wicked Witch of the West™ is ready
to get on her broom and fly over Emerald City!
Limited Edition Steam Punk Glinda the Good Witch™ $199.95
With red hair and brown eyes, the 16” fully articulated Glinda the Good Witch™ is ready to take on the Wicked
Witch of the West in true Steam Punk style. Her embroidered pink layered petal skirt, accented with a sheer pink
train is paired with an embroidered pink satin off-the-shoulder bodice tied with gold ribbon and accented by a gold
“gear” butterfly and gold nailheads. A pale pink taffeta petticoat, pink glissenette thigh-highs and gold glitter boots
complement the outfit. Ribbons, feathers and watch gears adorn a pink felt top hat, while a gold wired wand,
topped with a heart-shaped sphere, complete the look.
Alice In Wonderland Steam Punk Doll $159.95
A modern twist on a classic theme -­‐ the Steam Punk Alice In Wonderland doll is a bent knee, 10" blonde, blue-­‐
eyed Cissette dressed a blue and white Victorian inspired stripped taffeta dress is paired with a white organdy blouse with faux buttons, a bow and gold circle accent. The dress, accented with two red satin ribbon belts, has four "pick-­‐ups" held in place with silver metal nail heads. This unique collectible wear white organdy petticoat, white panties, red and white striped thigh highs and brocade ankle boots. Alice carries a canteen and cross body bag plus a set of goggles. A new favorite for Alice in Wonderland fans.
Mad Hatter Steam Punk Doll $159.95
Our 10", bent knee Mad Hatter doll takes on a new look! Created in a Steam Punk style, with an unique face paint
and red hair and wearing a black and grey checkered coat with tails and lined with green and yellow minicheck
over striped green woven trousers. His blue and purple taffeta vest is worn over a white organdy shirt accented
with dark blue polka dot bow tie. The outfit is accessorized with watch gears, a gold pocket watch and red belts.
On his feet are brown pleather boots with metallic buckles. Paired with an orange plaid top hat decorated with
gears and a velvet ribbon, this is truly a special gift for Alice in Wonderland fans!
Madame Alexanderʼs steam punk collections can be seen at Astraʼs Marketplace & Academy on June 8-11, 2014.
Madame Alexander will be booth #1306.
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About The Alexander Doll Company®
Since the company¹s inception in 1923 by Madame Beatrice Alexander in New York City, the vision of this
talented and entrepreneurial woman to engage a childʼs imagination through doll play has been upheld to inspire
girls of all ages across generations to have fun, develop, learn, and imagine. The Alexander Doll Company and
Madame Alexander brands of dolls today uphold that vision and encourage girls of all ages to enjoy a lifetime of
doll related fun, gifting, and collecting with products that include baby, fashion, play, and limited edition dolls that
are beautifully designed and age-appropriate keepsakes of quality and craftsmanship. Madame Alexander today
also continues the tradition of licensing collaborations with classic literary characters including Disney®, Wizard of
Oz®, Gone with the Wind®, Fancy Nancy®, Pinkalicious®, Angelina Ballerina®, and other partnerships. In 2012
Madame Alexander became an affiliate of Kahn Lucas Lancaster, Inc.
Madame Alexander dolls and related accessories are available in all tiers of retail distribution in the US and select
markets internationally as well as directly online. To learn more about the Madame Alexander brands and The
Alexander Doll Company, visit www.madamealexander.com Warner Bros. Consumer Products
THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co.
(s14) Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing
and retail merchandising organizations in the world.
For more information or to request high-res images please contact:
Alyssa Paugh
Sarah Hall Productions, Inc.
[email protected]; 212.529.1598 (o), 570.204.9441 (m)
Judy Herbst
Senior Director Marketing
Madame Alexander
[email protected]; 212.244.4500 (o), 347.604.0744 (m)
For The Wizard of Oz™related info:
Janice Aguilar-Herrero
Warner Bros. Consumer Products
[email protected]; 818.954.3821