Strategic Transfer Model
– The Steinbeis Network Romania
Cluj Innovation Days
19.03.2015, Cluj-Napoca, Jürgen Raizner
Steinbeis Transfer Management
Steinbeis Network Romania
19.03.2015 – page 1
Jürgen Raizner
Innovation – Example 1
Steinbeis Transfer Management
Steinbeis Network Romania
19.03.2015 – page 2
Jürgen Raizner
Innovation – Example 2
Steinbeis Transfer Management
Steinbeis Network Romania
19.03.2015 – page 3
Jürgen Raizner
Strenghtening Competetiveness
Synergies for Jobs and Economic Recovery
A higher level of competitiveness in Central and Eastern Europe,
particularly in Danube Region, is attainable. A group of 3 Steinbeis
Units, managed by Jürgen Raizner, contribute with European‘s best
practice and a profound understanding of the needs of the region.
Steinbeis Transfer Management
Steinbeis Network Romania
19.03.2015 – page 4
Jürgen Raizner
Steinbeis Transfer Management S.R.L
Steinbeis
Advisory Committee
Germany
Steinbeis Romania
Steinbeis
Transfer
Center RO1
Steinbeis
Transfer
Center RO2
March 2015:
Steinbeis Transfer Management
Steinbeis Network Romania
Steinbeis
Transfer
Center RO3
…
Steinbeis
Transfer
Center ROX
10 years STM Bucharest!
19.03.2015 – page 5
Jürgen Raizner
Innovation in Romania
Global Competitiveness Report 2014/15
Steinbeis Transfer Management
Steinbeis Network Romania
19.03.2015 – page 6
Jürgen Raizner
Investing in knowledge
Research and Innovation performance in Romana, European Commission
Steinbeis Transfer Management
Steinbeis Network Romania
19.03.2015 – page 7
Jürgen Raizner
World Market
Leadership
Examples IT
Werum AG
Terrabit GmbH
Demmel AG
2,000 companies
worldwide got status
„world market
leader“
MAGIX AG
ASBYTE UG
cv cryptovision GmbH
Realtime Technology AG
1,200 of them are
German companies
400 of them are in
Baden-Württemberg
Steinbeis Transfer Management
Steinbeis Network Romania
19.03.2015 – page 8
Jürgen Raizner
Success factors of innovation
1. Specific and precise Innovation Strategy
2. High competence in networking
3. Exact planning
4. Culture of innovation
5. Exchange within industrial sector
6. Support by top management
7. Inter-sectorial Exchange
Source: Excellence of Innovation in German Industries.
Analysis of 116 large enterprises which mainly are among
the 500 enterprises with highest turnover. 14 of 30 DAX
companies participated.
Steinbeis Transfer Management
Steinbeis Network Romania
19.03.2015 – page 9
Jürgen Raizner
Innovation Processes
Science
Curiosity
Creation of Basic
Knowledge
Visions
Knowledge
Creativity
Idea
Prototype
Structured operations
Production,
Distribution
Innovation
Product-, Service-,
Process-, Socialinnovationen
Curiosity
Creation of Applied
Knowledge
Economy
Steinbeis Transfer Management
Steinbeis Network Romania
70-80% of all Innovations results from external
Cooperations (Customers, Supplier,..)
Cooperationen / Consortia / Clusters
Eric von Hippel, 2002
19.03.2015 – page 10
Jürgen Raizner
Transfer Model
Transfer
University
Enterprise
Knowledge on market
Services
11
Steinbeis Transfer Management
Steinbeis Network Romania
19.03.2015 – page 11
Jürgen Raizner
Steinbeis Network Germany
More than 1,000 Steinbeis Centers
implement specific, market-driven knowledge and technology transfer
1,000 legal entities had to be
established?
1,000 registrations to be done?
1,000 directors of centers needed to
elaborate templates for contracts, ?
1,000 accountants needed?
1,000 x administration?
1,000
Steinbeis Headquarters:
House of Economics, Stuttgart
Steinbeis Transfer Management
Steinbeis Network Romania
19.03.2015 – page 12
Jürgen Raizner
Division of work (central and decentral work)
To be done by STC RO
- individual services to be developed by participating professors
- Project work to be done by the expert
To be done by STM as headquarters of STC Network RO
- general services provided by STM
- elaboration of professor‘s individual business concept will be
supported by STW and STM
- business concept has to be demand driven
(but: demand must be developed activly)
- win-win situation (uni, STW/STM, professor, customer,…)
13
Steinbeis Transfer Management
Steinbeis Network Romania
19.03.2015 – page 13
Jürgen Raizner
Unprecedented transfer model
Steinbeis was able to implement in the area of tension between industry,
research and government a technology transfer model which is unprecedented worldwide with its principles.
These principles are as following:
1. Use of the existing R&D infrastructure
2. Benefit for the customer
3. The interface state - economy
4. Availability
5. Adaptability
6. Holistic approach
7. Decentralization and flat hierarchy
8. Simple organization
9. Internationalization
10. Financial independence
14
Steinbeis Transfer Management
Steinbeis Network Romania
Beginning with 2015:
implementation in
Romania. Adapted
model. Same principles.
Transfer of Transfer
“The effective technology
transfer in enterprises that
is oriented on the
economy is one of the
main elements of national
economic development.“
19.03.2015 – page 14
Jürgen Raizner
Steinbeis Advisory Committee Romania
Elected members:
Prof.
Adrian Curaj, PhD
Prof.
Doru Pamfil, PhD
Eric Bartha
Prof.
Ovidiu Nicolescu, PhD
plus one representative of Steinbeis headquarters in Stuttgart.
Steinbeis Transfer Management
Steinbeis Network Romania
19.03.2015 – page 15
Jürgen Raizner
Welcome to Steinbeis Network Romania.
Thank you
for your attention!
Jürgen Raizner
Steinbeis Transfer Management S.R.L., Bucharest
www.steinbeis-romania.com / www.eusdr.com
Steinbeis Transfer Management
Steinbeis Network Romania
19.03.2015 – page 16
Jürgen Raizner