inspirational tips for locals
1
&
travelers
daily secret is a proprietary content marketing and
audience engagement platform that reaches a core
base of 1mm+ influencers and tastemakers daily in
over 27 cities worldwide with the ability to target
an extended reach of 15mm worldwide
2
INTRODUCTION
WHO WE ARE
DAILY SECRET is an inspirational resource for
thrill-seeking locals and travelers alike:
•
•
•
•
Launched in 2012
Publish premium city-specific content
Uncover global trends and tastemakers
Available in 7 Languages: English, Spanish,
French, German, Portuguese, Turkish, Greek
3
INTRODUCTION
WHAT WE DO
DAILY SECRET is on-the-ground in each city seeking the
latest and coolest happenings
•
•
•
•
Network of 100+ local INSIDERS
Authentic, hand-picked recommendations
• Culture & Art
• Entertainment & Events
• Fashion & Style
• Nightlife, Food, Cocktails
• Beauty & Wellness
Interviews with Tastemakers & Trendsetters
Destination and City Guides
4
INTRODUCTION
GLOBAL AUDIENCE
1,000,000
10%
MOM growth
Subscribers
21-49 70%
Years of age
30%
50%
40%
Male
Business
DMs
Read DS
on their mobile
Female
85%
50%
have iPhones
of our readers depend on Daily Secret when
making decisions about what to do locally
5
ADVERTISING
WHAT WE OFFER
• branded content,
videos, microsites
• destination travel &
city guides
• events, experiences &
promotions
• mobile optimized
website & newsletter
• scalable distribution:
social media, email,
web, mobile
6
• native advertising &
display media
CLIENTS
FROM GLOBAL BRANDS
TO LOCAL BUSINESSES
“Through GNTO’s collaboration with Daily Secret, we have
implemented a sophisticated email & content marketing
campaign. The results of this multifaceted program are
verifying that our messages have provided our target group
with relevant information and insights about ‘secret’ places in
Greece. We are very pleased with the fact that Daily Secret
offers content that its members are eager to receive.”
“Daily Secret was the heart of one of the most experiential
Heineken activations, the Heineken City Ride. Kicking point of
this collaboration was the unique connection of the Heineken
Cities’ campaign concept with the core Daily Secrets’ business.
Even from the ﬁrst conversations, the brainstorming sessions,
until the implementation and fulﬁllment of the project, the energy
and enthusiasm levels and the Daily Secrets’ team
professionalism were the elements that resulted in the creation of
unique experiences that took off the whole activation.
“Popular tourist destinations like Greece aim to attract not
only tourists but also make good friends via personalized
communication. The perfect platform to contact our friends
all over the world and make them part of our storytelling
about Greece, is called Email Marketing!”
Unique experiences that became the talk of the town, spread
across social media and pleasantly surprised everyone who
dared to get out of their norm and rediscover their city. Daily
Secret turned out to be the best partner for the implementation
of this activation.”
Angela Varela, Head of Marketing Dept.,
Panagiota Tempelopoulou – Brand Manager,
Greek National Tourism Organization
Heineken
7
CASE STUDY
MASTERCARD
GOALS
• Build brand loyalty for MasterCard by providing exciting
Priceless experiences
• Provide value and marketing for MasterCard merchants
through Daily Secret promotion
• Become a go-to content partner for MasterCard
SOLUTION
DailySecret worked with merchants around the world to
develop custom benefits and perks for MasterCard
cardholders. Daily Secret created a custom MasterCard
email template to promote offers to our global subscribers
ELEMENTS
• 5 Markets: Madrid, Mexico City, London, Paris, Istanbul
• Custom offers & experiences - English & local language
• Custom Priceless Cities videos, text, photos
• Dedicated Secrets/Native Advertising
8
CASE STUDY
HEINEKEN
GOALS
• Build brand preference for Heineken among
tastemakers and influentials
• Drive social media and buzz marketing
• Get Heineken in the hands of new customers
SOLUTION
DailySecret coordinated with over 60 vendors
(restaurants, bars, shops, events, barbers)
to deliver 500 micro-experiences in three-week span
during Heineken’s city takeover
ELEMENTS
• TaxiBeat integration/cab takeover
• Dedicated Secrets/Native Advertising
• Photos, Social Media, PR
• Deliver over 500 micro-experiences with 60 vendors
9
CASE STUDY
GREEK NATIONAL TOURISM
GOALS
• Promote Greece as a top tourist destination in the world
• Amplify and extend tourist season
SOLUTION
DailySecret developed a multi-platform marketing
program centered around custom content to introduce,
engage and inspire potential travelers to Greece. Content
was deployed globally to Daily Secret audience
ELEMENTS
• City Travel Guides and Itineraries by theme (foodie,
party animal, culture, relaxation)
• Promotional Sweepstakes: Win a Trip to Greece
• Promotional Quiz: What Kind of Traveler are You?
• Native Advertising, Social Media, Custom Content
10
DISCOVER INSPIRE EXPERIENCE SHARE
CEO
Jacquelyn White
[email protected]
CONTACT US
VP Business Development
JP Milciunas
[email protected]
Director Sales Development
Ashley Makuh
[email protected]
11