Contents
Kinepolis at a glance
2
Our mission and strategy
4
Our concept
6
Green Star
8
Our people
10
Corporate Governance
12
Our core businesses
14
KINEPOLIS CORPORATE
1
Kinepolis
at a glance
Kinepolis Group was formed through
the merger of two cinema groups and has
been listed since 1998. Kinepolis Group
stands for an innovative cinema concept,
a new blueprint for the industry.
Kinepolis has 35 multiplexes in Belgium,
The Netherlands, France, Spain, Switzerland and
Poland. In addition to its cinema operations,
the Group is also active in film distribution,
event organization, screen advertising and
property management.
2,100 employees devote themselves to
ensuring that millions cinemagoers per year
have an unforgettable experience.
COUNTRY
CINEMAS
SCREENS
SEATS
Belgium
12 (*)
148
36,697
France
7
87
24,657
Spain
5
91
27,320
The Netherlands
9
46
9,292
Switzerland
1
8
1,555
Poland
1 (**)
18
Total
35
398
99,506
(*) One cinema is operated by third parties
(**) Operated by third parties
1
9
12
7
5
2
KINEPOLIS CORPORATE
1
35
cinemas in
Europe
398
screens
Our organization
The structure of Kinepolis is tailored to its geographic markets and is characterized by a flat
organization in which decisions can be taken
99,506
seats
quickly. The organization is supported by five
operating entities: cinema operations, real estate,
Kinepolis Film Distribution (KFD), Brightfish for
screen advertising and Digital Cinema Services for
technological support.
KINEPOLIS CORPORATE
3
Our mission
and strategy
Kinepolis wants to give film and culture
lovers a unique experience. It puts together
a personalized program for diverse target
groups. Kinepolis wants to create sustainable
value for film lovers, employees, shareholders,
partners and the community. To this end,
the three pillars of its strategic model
are integrated into the principles of
sustainable enterprise.
4
KINEPOLIS CORPORATE
THE BEST MARKETER
Kinepolis is committed to meeting the evolving needs
and wants of the audience as much as possible through intensive
interaction with its visitors and innovative content. Kinepolis is
committed to positioning itself as the best marketer by providing
an optimal response to the expectations of all of its target groups.
THE BEST CINEMA OPERATOR
Kinepolis is committed to giving its audience unique
relaxation opportunities and business experiences. Kinepolis is
committed to being the best cinema operator and pursues
supreme technical and logistical quality that can only be experienced in a Kinepolis environment.
In 2014 CEO Eddy Duquenne was
presented with the ‘Global Achievement
Award in Exhibition’ in Las Vegas.
He dedicated this prize to the whole
Kinepolis team.
THE BEST REAL ESTATE MANAGER
Kinepolis is committed to being the best cinema real
estate manager by optimally managing, enhancing and developing its unique real estate position.
KINEPOLIS CORPORATE
5
Our
concept
OUR DRIVE FOR INNOVATION
The Kinepolis concept is
characterized by constant
innovation and customer focus.
KINEPOLIS IS THE FIRST CINEMA GROUP WORLDWIDE TO LAUNCH
LASER ULTRA, AN INNOVATION COMBINING TWO REVOLUTIONARY
TECHNOLOGIES: BARCO LASER PROJECTION AND DOLBY ATMOS.
Kinepolis sets trends. At technology level, this has
As regards content, a permanent offering
led to full digitization at a fast pace, seat reserva-
of sporting, cultural and social events
tions, the latest projection and sound technologies,
complements the traditional movie program.
including laser projection and sound environment,
In addition to innovations to enhance the film
mobile ticketing, innovative marketing and
experience, Kinepolis also works hard to
trendsetting events.
improve the pre- and post-movie experience,
and constantly designs new shop and
interior concepts.
As a film expert, Kinepolis is committed to
providing the best possible response to
the preferences of its visitors. By presenting
the right films Kinepolis adds an extra dimension to the best cinema experience it has
always delivered. Kinepolis wants to give
film and culture lovers the ultimate
movie experience.
THE MAGIC FOREST AT KINEPOLIS MADRID:
AN ENCHANTING PLAY EXPERIENCE FOR CHILDREN
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KINEPOLIS CORPORATE
COSY SEATING: ROOMY SEATS WITH LITTLE
TABLE AND FOLDING ARMRESTS
LEONIDAS CHOCOLATES CAFE
KINEPOLIS ANTWERP
MOBILE TICKETING
KINEPOLIS CORPORATE
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Green Star
Within a broader social context, Kinepolis prioritizes the potential
ecological, cultural or social consequences of its operations. As a
sustainable enterprise, the Group is committed to taking its overall
social role and the potential impact on all stakeholders seriously.
The Kinepolis sustainable business project is known as ‘Green Star’.
8
KINEPOLIS CORPORATE
Green Star is the guiding
principle, the lodestar
of sustainable policy
at Kinepolis.
Green Star, in all its facets, carries increasing
weight in the daily decision processes and operational management.
When designing or renovating multiplexes,
Kinepolis monitors not only the comfort of all
social target groups but also the green character of
its buildings. Kinepolis does this through construction materials and applications that limit the
The breakthrough in online transactions also
ecological footprint.
results in greener operations, now that smartphone users are able to retrieve their tickets
A unique film experience is not possible without
digitally. Various measures have helped drive
a unique employee experience: As an employer,
down the consumption of electricity and gas.
Kinepolis wants to get the best out of every
Waste flows and water consumption are reduced
employee. For the development of Green Star,
and channeled better.
the interaction with employees is essential.
All social target groups get constant attention in
A milestone in the sustainability policy was the
cinema programming and conceptualization.
digitization of the projection systems, which made
Kinepolis expresses its social engagement in its
the chemical production of film and the transport
film programming and through various
of voluminous rolls of film superfluous.
social projects.
KINEPOLIS CORPORATE
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Our people
‘PLUS EST EN NOUS’
Kinepolis does this by creating working conditions:
Kinepolis is building a reputation
★★ In which talents can be optimally deployed
★★ As a learning organization
★★ As a company with excellent
operational management
★★ As an attractive employer for current
and potential employees
and developed
★★ In which efficiency and customer-oriented
teamwork are central
★★ In which the Kinepolis values are not just words
but are acted out to.
★★ As a company with a can-do culture and open
communication, with satisfied employees
KINEPOLIS AS A
SELF-LEARNING ORGANIZATION
The unique customer experience that Kinepolis
Kinepolis is committed to continuously growing
Group promises demands the full commitment and
as a self-learning organization with the target
talent of our people. That is because the
of maximum customer satisfaction.
experience of the Kinepolis visitors depends to a
In doing so, Kinepolis emphasizes:
great degree on the enthusiasm and talents of all
Kinepolis employees.
★★ Stimulating interaction
★★ Room for initiative
The unique work experience of a Kinepolis
employee is directly or indirectly translated into a
unique customer experience. Kinepolis works to
bring the best out of everyone, under the motto
‘Plus est en Nous’.
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KINEPOLIS CORPORATE
★★ Employee satisfaction and engagement
KINEPOLIS AS A TALENT FACTORY
The establishment of the ‘Talent Factory’
helps Kinepolis to identify talent at all times
and deploy it at the right time so that the
whole organization and all employees
continue to be satisfied. Kinepolis gives due
attention to selecting, identifying, evaluating, developing, mobilizing, deploying and
captivating talent.
KINEPOLIS ACADEMY
Continuous learning is important for
Kinepolis. Kinepolis Academy runs various
training courses, which among other things
are available online. Employees have plenty
of options to constantly refine and enhance
their personal skills.
KINEPOLIS CORPORATE
11
Corporate
Governance
Kinepolis values the principles of
corporate governance highly and does
its utmost to organize relations within
the company as efficiently as possible.
This particularly concerns the structures
and channels used by management to
check this and protect stakeholders.
Kinepolis is committed to applying the principles of
the Belgian Corporate Governance Code wherever
possible, without prejudice to the individuality of
the company.
The Board of Directors of Kinepolis Group is made
up of seven members, four of whom are independent of the main shareholders and management.
The Executive Management is made up of the two
CEO’s, Eddy Duquenne and Joost Bert.
CEO’S EDDY DUQUENNE AND JOOST BERT.
12
KINEPOLIS CORPORATE
KINEPOLIS CORPORATE
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Our core
businesses
The general public knows Kinepolis
as a cinema operator. However,
Kinepolis’ business interests are wider
and more diverse.
★★
★★
★★
★★
★★
★★
Box office
In-theater sales (ITS)
Business-to-business (B2B)
Film distribution
Screen advertising
Real estate
BOX OFFICE
Box office ensues from the sale of
cinema tickets. The number of visitors
is decisive here and is highly
dependent on a number of key
factors, including content, weather
and holiday periods.
At Kinepolis the goal is to involve the customer
even more and optimize the customer relationship, partly through online and mobile services.
Customers showed their appreciation for
continuing investments in customer experience,
such as digitization, facilities and self-service.
Kinepolis targets the highest quality standard
Kinepolis constantly optimizes visitor numbers
when it comes to facilities, comfort, organiza-
in its multiplexes and megaplexes. Through its
tion and technology, which has resulted in
wide offering of films it reaches diverse groups
some striking innovations in recent years.
of film and culture lovers.
Kinepolis continues to surprise its audience
with its program. Kinepolis looks to identify
customer preferences through the employment of an effective, innovative relationship
marketing system.
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KINEPOLIS CORPORATE
IN-THEATER SALES (ITS)
In-theatre sales (ITS) comprises all
revenue from the sale of beverages,
snacks and merchandise in the
multiplexes. Far-reaching measures in
terms of facilities, sales concepts and
content have pushed up revenue in this
area in recent years.
Most of our multiplexes now have their own large
Mega Candy self-service shop, a decisive factor in
the increasing success of ITS. This concept has
been supplemented by specific local initiatives in
certain countries. The coffee corner has acquired a
prominent place. In addition to the extensive movie
offering, which is specially designed to appeal to
different target groups, an extensive range of
refreshments is offered to meet the tastes of each
of those groups.
KINEPOLIS CORPORATE
15
BUSINESS-TO-BUSINESS (B2B)
Business-to-business (B2B) revenue
is generated through privileged
relationships and partnerships with
the business world. The range of products
and services is continually refreshed and
diversified. B2B revenue is independent
from movie ticket sales. Digitization has
transformed cinemas into multimedia
auditoria, an innovative channel
for business.
Digital projectors, tailored conferencing infrastruc-
Kinepolis makes its professional facilities available
ture and service, more energetic prospecting,
for conferences, movie premieres, corporate
intensive media campaigns and successful
events and staff parties. B2B teams work to
partnerships make Kinepolis complexes ideal
promote event and cinema voucher sale with
B2B locations.
intensive campaigns. The cinema is also the perfect
location for specific publicity campaigns to
promote corporate brands. Screen advertising,
sampling, digital screens in the foyers and
advertising panels also play their part in that.
FILM DISTRIBUTION
Kinepolis Film Distribution (KFD) focuses on
distributing international and domestic movies in
Belgium and Luxembourg. As a specialist in
Flemish movies KFD has earned a strong position
in Belgium. Through KFD Kinepolis stimulates
Flemish film.
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KINEPOLIS CORPORATE
SCREEN ADVERTISING
With the acquisition of advertising agency
Brightfish Kinepolis launched a new core business
in Belgium at the end of 2011. The transaction
triggered a consolidation on the Belgian screen
advertising market. At the same time, Kinepolis
ensured that the Belgian cinema industry once
again had a stable partner for screen advertising.
REAL ESTATE
Real Estate is a separate business unit tasked with
managing and developing Kinepolis’ property
portfolio. Kinepolis owns the vast majority of its
real estate, a situation that sets the Group apart
from many other cinema operators. When this
brochure was published Kinepolis had a portfolio
of 35 complexes, comprising 398 screens and
99,506 seats. Over 57,000 m² is let to third parties.
Footfall at these businesses (mostly shops and
cafes) is often generated by the attraction of the
Kinepolis complex.
Kinepolis makes maximum use of its portfolio and
continuously expands its property portfolio.
Kinepolis recently entered the Dutch market, is
pursuing further growth in Spain and France, and
regularly announces new-build projects. The Group
constantly strengthens its organization to support
this expansion. Kinepolis wants to introduce its
concept in new markets and for new target groups
to help create additional value for all stakeholders.
KINEPOLIS CORPORATE
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In 2014 CEO Eddy Duquenne was
presented with the ‘Global Achievement
Award in Exhibition’ in Las Vegas.
kinepolis.com