9.2 Communications & Update by Mr. Fred Onduri Outreach CTCN Advisory Board Chair Karina Larsen Knowledge & Communications Manager CTCN Materials Web and Social Media @UNFCCC_CTCN www.facebook.com/U NFCCC.CTCN Events & Media Earned media: 150 articles CTCN promotion: 70+ events CTCN Communications: Brand Guidelines Members of the Climate Technology Centre Consortium, Network or the general public should refrain from using the name, abbreviation, emblem or logo of the CTCN on any of the following unless the member has been specifically authorised to do so in writing by, or on behalf of, the Director of the CTCN: • • • • • • Advertising Event promotion Posters Presentations Publications Web content CTCN Communications Strategy 2015 Aims to: By utilizing the following communications channels: To reach key audiences: • Keep current stakeholders involved & informed • Increase awareness of CTCN services & opportunities for engagement • Demonstrate value of CTCN services • • • • Direct stakeholder communications Website and social media Events and earned media Outreach materials • Involved stakeholders (NDEs, Consortium partners, Network members) • Potential Network members • Potential TA proponents Communications Stakeholder Engagement Websites and Social Media Events & Earned Media Outreach Materials Q1 2015 Q2 2015 Q3 2015 Q4 2015 Outreach Network Q2to2015 Design e-newsletter for KMS inputs template & HTML Launch eAssist with Cons/NDE/Network events newsletters Consortium member Coordinate COPS plans w/ Create branding comms packets Consortium comms Consortium & Network members guidance calls for collaboration Respond to stakeholder requests M&E: Track newsletter reach CTCN Plan thematic calendar Wikipedia Dev. update Dev. CTCN UNEP protocol UNIDO.org Instagram Update Facebookcontent & Twitter content (i.e. TA summaries & responses, Network info, Event & Learning opps) Update web content (i.e. TA summaries & responses, Network info, Event & Learning opps) Apply new design to KMS M&E: Track website & social media analytics UNEP.org: Create static content & link to ctc-n.org TA requests & Network members ↑; Satisfied stakeholders Stakeholders engaged & informed (incl. donors) Q3 2015 Design new ppt AB presentations/info AB presentations/info COP21: Events, booth, Story Consortium COP21 media: images, interviews & presentations/info press releases, stories, Identify /track stories Story priorities dev. briefings, Tech. Day Regularly update & tailor presentations to specific audiences Update event calendar & prep for events M&E: Track events and earned media Update, print & distribute brochures, roll ups, business cards Print & distribute translated materials COP21: Giveaways, materials, video Translate materials Design Certificates Vision Annual report Create new TA & Incubator info sheets Design CTCN folder COP21: Translate materials Reach broader audiences; Demonstrate CTCN value Promote CTCN & demonstrate its value CTCN Communications: Highlights • Expand and coordinate communications • Translation of CTCN materials and presentations • Outreach materials tailored for NDE use • Demonstrate the value and diversity of services that the CTCN provides through narratives (brief case studies) on • Adaptation & Mitigation technical assistance • Examples of South-South transfer • TA response plans that have attracted financing • Promote CTCN and relevant partner events, trainings, publications via CTCN website and social media • Regional and international events & COP21 Update by Mr. Fred Onduri CTCN Advisory Board Chair For more information, please visit: http://www.ctc-n.org