2015 Station Overview WBAP News-Talk 820 AM, 3090 Olive Street West Victory Plaza, Ste 400, Dallas TX 75291 www.wbap.com WBAP News/Talk 820 AM Competitive Advantages History – The One Leading Radio Station for Over Ninety Years • In 1922 an associate of Amon G. Carter suggested he invest in a new communications medium called radio. When told the start-up cost would be $300.00 Carter replied, “I will give you $300.00, when it’s gone we are out of the radio business”. Since signing on that year with call letters that stood for We Bring A Program, WBAP has been serving North Texas, Southern Oklahoma, and East Texas. WBAP one of the original 50,000-watt clear channel stations in the United States and holds title to the longest continuous use of a set of call letters in the history of Texas. DFW residents have spent their entire lives trusting WBAP. In fact, WBAP is so trustworthy, the U.S. Government has designated it the Emergency Alert Station for the area and all local stations monitor WBAP for this important emergency service. WBAP has deservedly earned the trust of the DFW Metroplex. The Dominant News-Talk-Information Broadcaster in DFW • WBAP is consistently one of the top rated stations in the Metroplex for reaching affluent, well educated Texans, with very high income levels and high disposable income. WBAP reaches and sells listeners with substantial money to spend and this means we deliver results for our advertising clients. Phenomenal Signal Strength • WBAP has one of the most powerful signals in the United States, with 50,000-watts of clear channel power, with a loyal interested listener family numbering over a half million. WBAP reaches 45,355 square miles of Texas during the day and 80% of the continental United States at night. This powerful signal means consistent listenership. Marquee Personalities that Capture Attention and Interest • We are often asked why WBAP delivers such consistent ad results. It‘s because our hosts break through the clutter to ensure that WBAP is foreground media. Our hosts are highly regarded leaders in local and national media. Hal Jay, Brian Estridge, Meteorologist Brad Barton, Rush Limbaugh, Michael Savage, Mark Levin, and more! Our personalities separate WBAP from “rip n read” news. WBAP isn’t just the news . . . It’s about the entertaining presentation of information to encourage long listenership, with consistent attention paid to the entire day. When people listen consistently they will hear your advertising frequently and respond to it. Exceptional Reputation • WBAP delivers exceptional quality programming without “blue humor” or questionable content. WBAP does not seek short-term attention by shocking listeners . Our news coverage is sensational, but we are not sensationalists. We bring a programming day the covers what is happening now in an entertaining style that attracts and keeps people listening to a radio station that reflects very favorably in favor of our advertisers. Upscale Audience with High Spending Power • WBAP is the market leader at delivering college graduates, homeowners, high income households, and people with substantial spending power. WBAP consistently reaches the most affluent listeners in DFW for our advertisers. WBAP Delivers Results!!! • The number one reason to advertise with WBAP is that we provide consistent measurable results for our advertisers. WBAP’s affluent listeners are loyal to the station and they respond to the smart businesses that advertise with us! The reason why you consistently hear many familiar brand names year after year on WBAP is because, just like it was over ninety years ago, We Bring A Program of results for our clients! Station Lineup 2015 Morning NEWS Hal Jay Brian Estridge Steve Lamb Weekdays 5 ‘til 9 AM Marlee McCormick Brad Barton Ben Ferguson Chief Meteorologist Weekdays 5a-9a Weekdays 9:00am-11:00am Rush Limbaugh Michael Savage Weekdays 11:00am-2:00pm Weekdays 2:00pm-4:00pm Chris Krok Mark Levin Weekdays 4:00pm-5:00pm 8:00pm-12:00am Weekdays 5:00pm-8:00pm Eric Harley & Gary McNamara Monday – Sunday 12:00am-5:00am The Morning News 5:00am-9:00am Hal Jay – Hal possesses the most recognizable laugh of any DFW radio personality and he’s been the co-host of one of the Metroplex's highest rated morning news show for the past 14 years. Hal Jay is celebrating 30 years at WBAP and he looks forward to many more. A lifelong resident of Ft. Worth, Hal’s unmistakable presence keeps the morning show upbeat and entertaining. Brian Estridge - Brian Estridge, Co-host of the WBAP Morning Show adds a new dimension to the successful program, giving Dallas/Ft. Worth listeners a combination of opinion, humor, and an insight on Dallas sports. Brian has been the voice of the TCU Horned Frogs football and basketball teams for twelve years, but he is also a well rounded follower of pop culture and politics. Steve Lamb - WBAP’s sports anchor for 22 years. In fact, Steve enjoys the status as the longest running weekday sports personality in the history of Texas radio. Steve has the latest scores, highlights, opinions and a humorous comment or two. Steve Lamb has been honored by the Associated Press numerous times as “The Best Sportscaster in Texas.” All-in-all, not bad for a fellow who hails from the “Show Me State” Marlee McCormick – Marlee McCormick brings a strong news reporting background to her role as News Anchor. Marlee has ten plus years of experience from small town radio right up to The News and Talk of Texas. She’s covered big stories, like the trial of Fort Hood shooter and the flooding in Parker County. Marlee gets DFW up to speed every morning on The WBAP Morning News. Brad Barton - a 40-year broadcast veteran who joined the WBAP family as Chief Meteorologist in 2009. As Chief Meteorologist at WBAP, Brad has the authority to interrupt any programming 24/7 for emergency weather information. His 30-year milestone in Texas broadcasting was honored by the mayors of both Dallas and Fort Worth. In 2011, Brad was inducted into the Texas Broadcasting Hall of Fame. Ben Ferguson 9:00am-11:00am Ben joined us in April of 2012 and he has been attracting attention ever since. Ben’s conservative politics and outspoken nature resonate with North Texans and with his listeners on his second show of every day from 3 ‘til 5 pm in Memphis, TN. Ben has been a frequent contributor on Fox News, CNN and MSNBC. He also was a featured speaker at the Republican Convention in 2004. Rush Limbaugh 11a-2p Rush hosts the highest-rated talk show in America and in Dallas Fort Worth, as well. Rush is heard on more than 650 radio stations nationwide and his listeners number more than 20 million people every week. Rush is an unabashed conservative and his uninhibited style keeps listeners tuned for his entire show every day. No matter what their political views may be, millions keep coming back to Rush’s Excellence In Broadcasting Network for more! Michael Savage 2p-4p Dr. Michael Savage is a multimedia icon in the conservative movement, heard by millions of listeners a week across the United States. He is also a prolific writer, having authored 25 books, including four New York Times best-sellers. In 2007, his media presence and profile earned him the coveted “Freedom of Speech Award” from Talkers magazine. The Mark Levin Show 5p-8p Best-selling author of “Men in Black”, “Liberty and Tyranny”, “Ameritopia” and “The Liberty Amendments”, Mark Levin’s radio show on WABC in NY skyrocketed to #1 on the AM dial in his first 18 months. Endorsed by Rush Limbaugh, Mark Levin continues WBAP’s commitment to programming excellence everyday from the late afternoon into the early evening. Mark is one of the hottest talk radio personalities today! Chris Krok 4p-5p and 8p-12mid Chris Krok is a passionate guy. Next to his passion for family, Krok’s passion for the truth is unquenchable. He’s a host who has quickly become an active and important advocate for Metroplex communities. With his unbridled commitment to slice through double speak and search for the real story behind the headlines, Chris is a proud defender of truth, cutting through the clutter of misdirection and misinformation. Chris has now added 4p-5p to his WBAP role! Eric Harley & Gary McNamara Monday – Sunday 12:00am-5:00am Eric Harley, Co-Host of Red Eye Radio, Monday – Sunday 12a- 5a Eric Harley's career spans over two decades. He has entertained listeners all over America with his insight and humor. His association with trucking began decades before he was born. Eric's grandfather, a World War II vet, was killed in an accident while hauling a load in Texas. Since his childhood, Eric has had a special admiration for those who spend their lives on the road. His passion for radio and love for the trucking industry came together as he became part of a legendary radio program just as it was going nationwide. Eric is proud to be able to say he was there the first night The Midnight Trucking Radio Network hit the air! Gary McNamara, Co-Host of Red Eye Radio, Monday – Sunday 12a- 5a Gary McNamara has been in talk radio since 1989. His first gig was in Marshall, TX. , and he has been talking ever since to people from all over the country. From his hometown of Buffalo, (NY), to Portland (OR), with a stop in Chicago, Gary arrived at WBAP in 2000. Gary's unique ability to talk to people from everywhere makes him the perfect co-host for the nationwide Midnight Trucking Radio Network. Gary is a graduate of the State University College at Buffalo, and his resume is as colorful as his personality! From janitor to bill collector to assembly line machinist, Gary is the "Average American". He even took a stab at stand-up comedy before he got into radio. Presenting: Hal Jay With the most recognized laugh in DFW Radio, Hal Jay recently celebrated his 30th year with WBAP. Hal consistently has a loyal following and many companies have seen substantial results from Hal’s personal endorsements over the years. Your business can also enjoy ad results with Hal! The WBAP Morning News, weekdays from 5AM to 9AM, continues to be one of the most popular programs in the Metroplex, and in Texas. Hal literally runs the show, and is an enthusiastic supporter of any business he chooses to promote. Hal’s enthusiasm will translate to new customers for you! A personal endorsement from Hal Jay is an important marketing strategy for your company because of Hal’s long relationship with his audience. Using a combination of live and recorded commercials, Hal will make your company stand above the competition. His message gives instant credibility to your company resulting in increased audience awareness, elevated prestige and, most importantly, increased sales. Let Hal Jay increase sales and revenue for your company with a personal endorsement on the News/Talk leader in North Texas . . . WBAP! The: Hal Jay Endorsement Plan • Hal Jay can endorse your business on WBAP! • Hal’s endorsement commitment is exclusive by business category. • Non-cancellable six month; $13,000 average monthly airtime budget. • 50% of campaign budget can run in The Morning News, 50% outside. • Hal will perform your commercials live during The Morning News. He will also record commercials to run outside morning drive so your campaign will reach all of WBAP’s audience. There is a monthly talent fee of $500. • Here is a suggested example weekly campaign : Time Period M-F 5-9a M-F 9a-11a M-F 11a-2p M-F 2-7p M-F 7p-Mid WKND 6a-8p Quan Mon 3 1 1 2 1 2 Tue Wed Thu 3 1 1 2 1 Fri Sat Sun 1 1 Z Average monthly airtime budget : $13,500 (approx) Presenting: Brian Estridge Your company can receive tremendous benefits from the personal endorsement of the co-host of the top morning show in the Metroplex . . . Brian Estridge! Brian Estridge, co-host of the WBAP Morning News from 5:00am to 9:00am adds a new dimension to the successful morning show, giving DFW listeners a combination of opinion, humor, and insight on Dallas sports. Brian is also well-known as the award winning play-by-play voice for TCU Horned Frog football and basketball. Brian enjoys his time away from work with his wife Becky, and their children, Gaines and Ellie. Brian is also an avid fisherman, and he serves on the board of the Fellowship of Christian Athletes. Brian’s enthusiastic personal endorsement of companies he has chosen has made him a favorite of WBAP advertisers. Brian’s enthusiasm is contagious and it spreads to his listeners, resulting in consistently successful endorsement campaigns for WBAP advertisers. This also means your company will receive instant credibility from a personal endorsement from Brian Estridge. Using a combination of live and recorded commercials, your company will stand above the competition. Let Brian Estridge increase revenues for your company with a personal endorsement on the News/Talk leader in North Texas…WBAP! The: Brian Estridge Endorsement Plan • Brian Estridge can endorse your business on WBAP! • Brian’s endorsement commitment is exclusive by business category. • Non-cancellable six month; $13,000 average monthly airtime budget. • 50% of campaign budget can run in The Morning News, 50% outside. • Brian will perform your commercials live during The Morning News. He will also record commercials to run outside morning drive so your campaign will reach all of WBAP’s audience. There is a monthly talent fee of $500. • Here is a suggested example weekly campaign : Time Period M-F 5-9a M-F 9a-11a M-F 11a-2p M-F 2-7p M-F 7p-Mid WKND 6a-8p Quan Mon 3 1 1 2 1 2 Tue Wed Thu 3 1 1 2 1 Fri Sat Sun 1 1 Z Average monthly airtime budget : $13,500 (approx) Presenting: Steve Lamb Talk about staying power! Steve Lamb is the longest running sportscaster in the history of Texas radio and you can capitalize on Steve’s great popularity with a personal endorsement campaign! Steve anchors sports on the WBAP Morning News, weekdays from 5A.M. to 9A.M. The Morning News is one of the most popular programs in the Metroplex. Steve is an enthusiastic supporter of any business promotes, and that enthusiasm is carried on to your customers! A personal endorsement from Steve Lamb can be an important marketing tool for your company because Steve has a 25-year relationship with his listeners. Over those 25 years, Steve has entertained hundreds of thousands and, in so doing, he has forged trust and credibility that cannot be duplicated. When Steve speaks about a business in which he believes, his listeners believe him and they respond by patronizing those businesses. Using a combination of live and recorded commercials, your company will stand above the competition. Steve’s message gives instant credibility to your company resulting in increased awareness, prestige and revenue. Put Steve Lamb on your marketing team to increase sales and revenue for your company with a personal endorsement on the News/Talk leader in North Texas . . . WBAP! The: Steve Lamb Endorsement Plan • Steve Lamb can endorse your business on WBAP! • Steve’s endorsement commitment is exclusive by business category. • Non-cancellable six month; $13,000 average monthly airtime budget. • 50% of campaign budget can run in The Morning News, 50% outside. • Steve will perform your commercials live during The Morning News. He will also record commercials to run outside morning drive so your campaign will reach all of WBAP’s audience. There is a monthly talent fee of $500. • Here is a suggested example weekly campaign : Time Period M-F 5-9a M-F 9a-11a M-F 11a-2p M-F 2-7p M-F 7p-Mid WKND 6a-8p Quan Mon 3 1 0 3 2 2 Tue Wed Thu 3 1 0 3 2 Fri Sat Sun 1 1 Z Average monthly airtime budget : $13,500 (approx) Presenting: Marlee McCormick Marlee McCormick brings substantial news and reporting acumen to her position as the news anchor mornings on WBAP. She started her career in small market radio and has worked her way up, covering big stories, like the attack at Fort Hood and various natural disasters. Now, in her role in The Morning News, Marlee gets affluent WBAP listeners up to speed on the latest in their changing world every day. Fortunately, your company can trade on Marlee’s noteworthy credibility by using her as a spokesperson in your commercials. Given her responsibility as The Anchor for The WBAP Morning News, there are only a limited number of opportunities for Marlee to build sales for just a few companies. Marlee is on the air weekdays from 5A.M. to 9A.M. in one of the most popular radio programs in the Metroplex, and in Texas. Marlee’s convincing delivery of ad messages translates to significant top of mind awareness among our listeners and that, in turn, means advertising results. Let Marlee McCormick build awareness and sales for your company with spokesperson delivered live and recorded messages in morning drive and through the day on WBAP, the News/Talk leader in North Texas! The: Marlee McCormick Endorsement Plan • Marlee McCormick can endorse your business on WBAP! • Marlee’s endorsement commitment is exclusive by business category. • Non-cancellable six month; $10,000 average monthly airtime budget. • 50% of campaign budget can run in The Morning News, 50% outside. • Marlee will perform your commercials live during The Morning News. She will also record commercials to run outside morning drive so your campaign will reach all of WBAP’s audience. There is a monthly talent fee of $500. • Here is a suggested example weekly campaign : Time Period M-F 5-9a M-F 9a-11a M-F 11a-2p M-F 2-7p M-F 7p-Mid WKND 6a-8p Quan Mon 2 2 0 2 2 2 Tue Wed Thu 2 2 0 2 2 Fri Sat Sun 1 1 Z Average monthly airtime budget : $11,200 (approx) Presenting: Brad Barton Brad Barton is a 40-year broadcast veteran who joined the WBAP family as Chief Meteorologist in 2009. Brad recently was saluted by the City of Lancaster, Texas for his early warning of an F-4 tornado that destroyed the heart of the city. Though the twister cut a six-mile swath of destruction through nearly 400 homes and businesses, it produced only 3 fatalities. City leaders credited Brad and the National Weather Service for their early warnings that gave residents nearly 30 minutes to take shelter before the storm hit. For his work informing everyone of the danger, Brad was awarded the “Key to the City”. Brad is well known to WBAP listeners for his unique way of communicating weather information with humor, authority and, when needed, urgency. As Chief Meteorologist at WBAP, Brad is authorized to interrupt programming for emergency weather information. Thousands listen for Brad’s weather forecasts every day on WBAP. Likewise, thousands also listen to Brad Barton’s commercials when he acts as spokesperson for many DFW area companies. Brad has excellent speaking skills and, combined with his status as the most highly regarded radio meteorologist in DFW, his commercials convey a high degree of believability. This is probably why Brad Barton has enjoyed so many multi-year endorsement relationships. Brad brings results! Let Brad Barton endorse your business to the hundreds of thousands listening to WBAP The: Brad Barton Endorsement Plan • Brad Barton can endorse your business on WBAP! • Brad’s endorsement commitment is exclusive by business category. • Non-cancellable six month; $13,000 average monthly airtime budget. • 50% of campaign budget can run in The Morning News, 50% outside. • Brad will perform your commercials live during The Morning News. He will also record commercials to run outside morning drive so your campaign will reach all of WBAP’s audience. There is a monthly talent fee of $500. • Here is a suggested example weekly campaign : Time Period M-F 5-9a M-F 9a-11a M-F 11a-2p M-F 2-7p M-F 7p-Mid WKND 6a-8p Quan Mon 3 1 0 3 2 2 Tue Wed Thu 3 1 0 3 2 Fri Sat Sun 1 1 Z Average monthly airtime budget : $13,500 (approx) Presenting: Ben Ferguson Ben Ferguson get’s into the news and the issues at the forefront of what concerns us. He stimulates discussion and generates excitement on the air and off. Ben is a singular success story in American radio history, since at the age of 13 years, He became the youngest radio talk show host in the country, and the youngest nationally syndicated host at 20. Ben continues his national talk show Sunday nights on WBAP and across the country, but where Ben really makes his mark is weekdays on WBAP from 9 ‘til 11 AM. Weekdays, on WBAP, Ben Ferguson thrives and entertains his listeners with news and views on top stories of the nation and world. He is often quoted on CNN, Fox News, Fox Business, MSNBC and Headline News. He has also been a contributor to those news outlets and others. Lastly, his radio popularity has helped him amass a half million Twitter followers! Ben is an impact player in the media business, so when he speaks, his listeners pay attention. This means that an endorsement from Ben Ferguson for your business is a powerful way to make your name well known and make your cash register ring! Put Ben Ferguson to work building awareness and sales for your company. He will make a strong statement for you with live commercials in his show and recorded messages through the day. The: Ben Ferguson Endorsement Plan • Ben Ferguson can endorse your business on WBAP! • Ben’s endorsement commitment is exclusive by business category. • Non-cancellable six month; $10,000 average monthly airtime budget. • 50% of campaign budget can run in The Morning News, 50% outside. • Ben will perform your commercials live during The Morning News. He will also record commercials to run outside morning drive so your campaign will reach all of WBAP’s audience. There is a monthly talent fee of $500. • Here is a suggested example weekly campaign : Time Period M-F 5-9a M-F 9a-11a M-F 11a-2p M-F 2-7p M-F 7p-Mid WKND 6a-8p Quan Mon 0 3 1 3 2 2 Tue Wed Thu 0 3 1 3 2 Fri Sat Sun 1 1 Z Average monthly airtime budget : $11,500 (approx) Presenting: Chris Krok Your company can enjoy substantial sales growth by affiliating with one of serious “up and comers” in the radio business . . . Chris Krok! Passion is the word that sums up the Chris Krok Show. That’s what sets him apart from others . . . his energy and his passion. Krok is all about family, values and faith. He’s everyman standing up for what is right and his fans pay attention to what Chris has to say and that includes the companies that Chris speaks about on the air. Chris has been a guest cable TV news shows, like The O'Reilly Factor and Lou Dobbs. He also does regular editorials on WFAA-TV Channel 8 ABC. He’s also recently been honored in the radio industry trades as one of the 100 most important Radio Talk Show Hosts in America. Therefore, if you want to do business with folks who work hard, don’t take handouts, have strong family values and stand up for what’s right, then you’ll reach them by way of Chris Krok. Krok has many endorsement clients who share his energy and outlook on life, many of whom have advertised with him for 4 years. Chris Krok always goes above and beyond for a company he endorses. Chris treats his clients like they are part of the family. He is a man who believes in making a commitment to that in which he believes, including his endorsement clients. Let Chris Krok’s passion lift your revenues. The: Chris Krok Endorsement Plan • Chris Krok can endorse your business on WBAP! • Chris’s endorsement commitment is exclusive by business category. • Non-cancellable six month; $8,000 average monthly airtime budget. • 50% of campaign budget can run in Chris Krok’s dayparts, 50% outside. • Chris will perform your commercials live during his shows. He will also record commercials to run outside his show so your campaign will reach all of WBAP’s audience. There is a monthly talent fee of $500. • Here is a suggested example weekly campaign : Time Period M-F 5-9a M-F 9a-11a M-F 11a-2p M-F 2-7p M-F 7p-Mid WKND 6a-8p Quan Mon 0 2 0 3 5 0 Tue Wed Thu 0 2 0 3 5 Fri Sat Sun Z Average monthly airtime budget : $8,750 (approx) EXCLUSIVE SPONSORSHIP OPPORTUNITY Sponsorship of the WBAP and KLIF News Desks will connect your business with the credibility of an expert news organization that has earned state and national recognition. In fact, WBAP was selected, in 2013, as the fifteenth best news radio station in the United States in 2013 by Radio Ink Magazine and in 2014, KLIF’s AM News team was recognized as the best in the state by The Associated Press. WBAP & KLIF are very strong news and information media brands. Your News Desk Sponsorship for every news program on each station every day for a year will make you known before you’re needed to over 900,000 affluent, intelligent, well educated Dallas Fort Worth area listeners. YOU Can Sponsor the WBAP & KLIF News Desks • A singular, extraordinary and massively powerful brand identity campaign • Only one business is allowed this exclusive one-year two station opportunity • You will reach extremely affluent DFW Adults (928,000 adults) • Your brand name brought to 928,000 affluent DFW adults 207 times • Your brand achieving ONE HUNDRED NINETY TWO MILLION impressions WBAP NEWS DESK Sponsorship Elements WBAP’s award winning news airs every hour, every day, 2x per hour. Each Newscast is identified with the mention of our client’s business name. Example: “I’m Rick Hadley from the ___________ 24/7 News Desk, this is WBAP News . . .” Mon-Fri Saturday Sunday On-Air On-Stream 48x :05 seconds per day 17,472 Mentions for 52 weeks Airs on both WBAP and the WBAP Stream, equaling 34,944 Mentions Exclusive to one client only Requires Non-Cancellable Annual Contract. $120,000 Annual Commitment The WBAP and KLIF News Organization Top Row (L-R) Eric Bushman Bttm Row (L-R) Jerry Overton Marlee McCormick Nikki Whaley Jim Ryan (also ABC News) Rick Hadley (News Director) Chad Dixon Ellie Hogue Kelly Webster Mark Watkins Doug Helton Freda Ross Sam Putney Mickey Briggs Dave Williams Amy Chodroff Matt Stoker Alan Scaia Detailed Campaign Performance Metrics Daypart / Station Spots GRPs WBAP & KLIF 1 Year Campaign Total KLIF 1 Year News Desk Campaign One Week Total, M-F, 5A-8P WBAP 1 Year News Desk Campaign One Week Total, M-Su, 24 Hours WBAP-AM Stream 1 Year News Desk One Week Total, M-Su, 24 Hours 48464 6760 130 17472 336 17472 336 3,494.4 0.0 0.0 3,494.4 67.2 0.0 0.0 % Reach Net Reach Frequency Impressions 18.9% 3.0% 1.1% 15.5% 7.3% 0.9% 0.5% 927,600 148,900 56,400 762,100 358,900 46,000 22,900 206.8 68.1 3.5 220.1 9.0 303.9 11.7 Survey: Avg Nielsen Radio PPM, Spring 2014 (Apr / May / Jun), Nielsen Radio PPM Winter 2014 (Jan / Febr / Mar), Nielsen Radio PPM Fall 2013 (Oct/ Nov / Dec), Nielsen Radio PPM Summer 2013 (Jul / Aug / Sep) 191,848,800 10,140,000 195,000 167,731,200 3,225,600 13,977,600 268,800 Ad Campaign Powerhouse! - Insure The Success of Your Annual Campaign! - You’ll Achieve an EXTRA 14,000,000 Impressions! • Launching your branding campaign? It’s a proven fact that name repetition leads to bigger, better results. Here’s an exclusive way you can get truly huge name repetition. • WBAP is building its Email and Text Alert family of listeners with a campaign of at least twenty(20) Promotional commercials weekly, Monday thru Friday! • You can sponsor WBAP’s Text Alerts and Email Updates as part of your annual ad campaign. • Your commercial campaign will tell your story. PLUS, you’ll gain huge effectiveness from sponsorship of WBAP’s Text Alerts and Email Updates! • The 52 week promotional campaign will tell your name to 650,000 WBAP fans 14,144,000 times in a year! • This campaign is so powerful, it’s like talking to every adult in Frisco, Plano, Richardson, Carrollton, Keller, Lewisville, Flower Mound and Southlake twice a month for an entire year. • This is a limited opportunity available to only one client • Sponsorship of WBAP’s Text Alerts and Email Updates is an added value element included in your annual campaign commitment of . Hal Jay Brian Estridge Steve Lamb Early Bird Gets The Business Listener! WBAP reaches an upscale business audience every day. The WBAP Morning News is first priority from 5a-6a when a business audience numbering 70,000* tunes in. Hal Jay, Brian Estridge, Brad Barton, Steve Lamb and Marlee McCormick keep DFW and North Texas commuters informed and entertained with News, Weather, Traffic, Sports . . .and personality! Connect your ad message with one of our iconic morning show hosts in Executive Drive. A live endorsement by a trusted spokesperson is the foundation for an effective campaign reaching nearly 16,000* with every commercial. Plus, reduced 5a-6a rates deliver results at a lower budget. The Executive Drive Campaign - 5a-6a (2 avails per talent) Brad Barton Chief Meteorologist • 3x per week Monday-Friday, minimum, running every week • $275 each (Hal/Brian/Brad; $250 each (Steve/Marlee) • Airtime placement outside Executive Drive must equal /exceed value of placement within Executive Drive • Monthly Minimum Budget: $6,000, Monthly Talent Fee: $500 • Product Exclusivity for personality during agreement term • Annual Plan, Authorized to use talent on recorded spots outside AMD Accepted by: Name of Business: Date: _____________________________________________________________ Talent:_______________ Start: _____________ Wkly Invest: $__________ Marlee McCormick Approved for WBAP/date: _______________________/_______________ * Nielsen A25+ Winter 2014, WBAP AM and Stream #1 in the DFW , AQH and Cume, M-F 5a-6a Presenting . . . Traffic on the Ones Your company can enjoy substantial impact with a captive audience by reaching our affluent listeners in their cars. WBAP has well known traffic hosts Monty Cook and Laura Houston serving up traffic news with a dollop of humor! WBAP presents traffic reports that attract our listeners every day! Traffic on the Ones is presented in drive times six times per hour at :01, :11, :21, :31, :41, and :51 minutes past the hour, with a :15 second live or prerecorded spot adjacent to the reports. Traffic reports are also aired throughout the day and on weekends. - :15 second traffic rates, live commercials: - M-F, 6a-9a: $225 - M-F, 4p-6p: $200 - :15 second traffic rates, recorded commercials: - M-F, 5a-8p: $175 - M-F, 5a-9a: $210 - M-F, 3p-8p: $190 - :15 Weekend Traffic, recorded commercials: - Saturday 6a-7p: $75 - Sunday 6a-7p: $35 WBAP Delivers Affluent People 33% 23% WBAP Audience Age Profile 1% 9% 23% 65% Men 11% 18-24 25-34 35-44 45-54 55-64 Annual Household Income Target Listeners % of Station Index $50,000-$75,000 62,800 13.3 89 $75,000-$100,000 72,900 15.5% 102 $100,000-$150,000 91,200 19.4% 143 $150,000-$250,000 51,100 10.8% 135 $250,000+ 26,000 5.5% 155 65% of WBAP listeners have INVESTMENTS Level of Education High School Grad Target Listeners 84,300 35% Women % of Station 17.9% Index 66 Some College 211,600 44.9% 134 College Degree+ 159,400 33.8% 116 65+ 86% of WBAP listeners are HOMEOWNERS Employment Info Target Listeners % of Station Index Work Full-Time 242,100 51.40% 107 Retired 101,900 21.60% 161 Self-Employed 41,300 8.8% 107 Learn More About WBAP’s Highly Affluent Audience Jerry Ferch General Sales Manager 972-708-4251 [email protected] Source: DALLAS-FT. WORTH; Scarborough R1 2013: Mar12-Feb13; Instant Qualitative Profile; P 18+; Station: WBAP-AM Daytime Coverage Map THE LARGEST LAND-AREA COVERAGE IN THE USA* 50,000 WATT CLEAR CHANNEL POWER, 24-7! *SOURCE:Radio’s Biggest Signals ~ Duncan’s Radio Comments by James H. Duncan, Jr. “WBAP is the king of daytime coverage… daytime 2-millivolt land-area coverage: 45,355 square miles.” Nighttime Coverage Map THE LARGEST LAND-AREA COVERAGE IN THE USA* MOST POWERFUL SIGNAL IN THE COUNTRY REACES 80% OF U.S. DUSK TIL’ DAWN. *SOURCE:Radio’s Biggest Signals ~ Duncan’s Radio Comments by James H. Duncan, Jr. “At night, all of the stations on this list (of the 20 biggest signals) either cut power or switch to a directional antenna except WBAP (#1), KOA (#16), WLW (#17), WMAQ (#19) & KNBR (#20).”
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