Sizmek
Sizmek Formats
Custom Header
Build Guide
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Table Of Contents
Overview ...................................................................................................................................................... 3
Supported Platforms ................................................................................................................................ 7
Specifications ............................................................................................................................................ 8
Known Issues............................................................................................................................................. 8
Ad Interaction Tracking ........................................................................................................................... 8
Ad Clickthrough......................................................................................................................................... 9
Template Included Files .......................................................................................................................... 9
Setting up in Workshop........................................................................................................................... 9
Customizing the Format ........................................................................................................................ 10
Leave behind (leaveBehind.fla) ......................................................................................................... 10
Panel (panel.fla)................................................................................................................................... 11
Fallback images................................................................................................................................... 17
Setting up in Platform ............................................................................................................................ 19
Custom Variables .................................................................................................................................... 19
Configuring in Workshop ...................................................................................................................... 19
Configuring in Platform ......................................................................................................................... 19
Custom Variables Definitions .............................................................................................................. 19
Change Log............................................................................................................................................... 20
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Overview
The Custom Header is a responsive, large banner format that can display different banner content in five
different banner dimensions. The format has been developed and tailored to the New MSN website.
1272x328 panel (flash)
For each dimension the Custom Header is able to display a different experience for the user if desired.
The template is also able to scale on creative design to the other two sizes for maximum flexibility during
production.
1119x328 panel (flash)
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970x250 panel (flash)
628x162 panel (flash)
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The Custom Header includes a Show Ad/Hide Ad functionality that is identical to the IAB Billboard. The
state of view of the Custom Header is saved via a cookie on the user‟s machine. The state of the Custom
Header is maintained when the browser is resized.
Leave behind (flash)
The format is built as a 2x2 in-banner unit and requires three different default images that are uploaded
as additional assets in the creative.
1272x92 and 1119x81 (image)
970x70 and 824x61 (image)
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628x45 (image)
The format resize the content according to browser width on non-MSN pages and columns value on MSN
page.
Default panel dimension on non-MSN page
Brow ser
Width
Content
dimension
Detail
<824
628x162px
When brows er width less than 824px. It shows 628x162 dimension
content.
824-969px
824x212px
When brows er width greater than equal to 824px and less than 970. It
shows 824x212 dimension cont ent.
970-1118px
970x250px
When brows er width greater than equal to 970px and less than 1119.
It shows 970x250 dimension content.
1119-1271
1119x289
When brows er width greater than equal to 970px and less than 1119.
It shows 970x250 dimension content.
>=1272px
1272x328
When brows er width greater than equal to 1272px. It shows 1272x 328
dimension content.
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Default panel dimension on MSN page
Column
value
Content
dimension
Detail
2 columns
628x162px
When page loads/resizes in 2 columns view. It shows 628x162
dimension content.
3 columns
970x250px
When page loads/resizes in 3 columns view. It shows 970x250
dimension content.
4 columns
1272x328
When page loads/resizes in 4 columns view. It shows 1272x 328
dimension content.
Default panel dimension on MSN page in IE browser
Column
value
Content
dimension
Detail
2 columns
628x162px
When page loads/resizes in 2 columns view. It shows 628x162
dimension content.
Intermediate
view(2.5)
824x212
When page loads/resizes in Intermediate view (2.5 columns view). It
shows 824x212 dimension cont ent.
3 columns
970x250px
When page loads/resizes in 3 columns view. It shows 970x250
dimension content.
Intermediate
view(3.5)
1119x212
When page loads/resizes in Intermediate view (2.5 columns view). It
shows 824x212 dimension cont ent.
4 columns
1272x328
When page loads/resizes in 4 columns view. It shows 1272x 328
dimension content.
Note:- Content dimension can be customizable using custom variable setting.
Supported Platforms
Platform
Supported Browser Version
Windows
XP/7/8/Surface
Internet Explorer 8+, Firefox, Chrome, Safari
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Mac OSX 10.8 & 10.9
Firefox, Chrome, Safari
Specifications




Format Version 1.1
Supports ActionScript 3.0
Supports Flash Player 10 and above
Please preview on the tag level for most accurate results
Known Issues





For best results please preview this format on the tag level.
Local/workshop preview doesn‟t show correct preview.
On Non-MSN pages, hide and show the ad multiple times. Sometime ”showAd” and main panel are
invisible. It is delivery bug. We can‟t repro 100%.
Old flash fla files are not compatible with 002 version of Javascript, Please make sure use the latest
version of flash files.
When user upload the ad using workshop, on platform, in Custom script section, sometime there is no
JavaScript attached or wrong JavaScript attached. Please make sure, following JavaScript should be
there.
http://ds.serving-sys.com/BurstingRes/CustomScripts/PL_CustomHeader_CFV002.js;
http://ds.servingsys.com/BurstingRes/CustomScripts/PL_CustomHeader_Plugin_MSN_CFV002.js
Ad Interaction Tracking
The Custom Header template provides the following custom interaction tracking by default. The name
values of the custom interactions may be modified if desired by the developer.
Show Ad button click (Automatic Event)
Hide Ad button click (Automatic Event)
Ad Viewed in 2-column view (Automatic Event – fired when ad is loaded or page view is changed)
Ad Viewed in 3-column scale down view (Automatic Event – fired when ad is loaded or page view is
changed)
Ad Viewed in 3-column view (Automatic Event – fired when ad is loaded or page view is changed)
Ad Viewed in 4-column scale down view (Automatic Event – fired when ad is loaded or page view is
changed)
Ad Viewed in 4-column view (Automatic Event – fired when ad is loaded or page view is changed)
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Ad Clickthrough
In the clickthrough over the platform, Please make sure „close Ad parts‟ should be unchecked.
Template Included Files
Filename
Description
1x1.fla
1x1 Flash banner, the place holder
panel.fla
1272x328 Flash panel
leaveBehind.fla
88x31 Flash leave behind
CustomHeader.as
AS3 class for applying custom header logic
1x1.jpg
Backup image served when flash and Javascript is disabled
628x45.jpg
Backup image served when flash is disabled (In 2 columns
view)
970x70.jpg
Backup image served when flash is disabled (In 3 columns
view)
1272x92.jpg
Backup image served when flash is disabled (In 4 colum ns
view)
Setting up in Workshop

In your file browser, browse to and run the Custom Header MXP/ZXP (Custom_Header.mxp or
Custom_Header.zxp), and then follow the prompts in the Adobe Extension Manager to install the
extension. You can skip this step if you have already installed the MXP.
 In the Sizmek Workshop™ for Flash, select New from template.
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
For AS Version, select ActionScript 3.
Expand the Sizmek Templates > Custom Header folder, and select 1x1_Nonideo

Click Create.
Customizing the Format
Leave behind (leaveBehind.fla)
Do not modify leave behind fla.
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Panel (panel.fla)
1. Open panel.fla
2. On the content layer there is movieclip called mc_content, double click to open this movieclip
3. In side mc_content, there are 5 layers.
 action:- has action script code.
 Hide Ad button: - Hide button graphic (Do not modify the graphic).
 628x162:- content for 628x162 size panel. Content graphic can be add/update.
 970x250:- content for 970x250 size panel. Content graphic can be add/update.
 1272x328:- content for 1272x328 size panel. Content graphic can be add/update.
4. All content moveclips should be align to top-left of the stage.
5. On ”action” layer contents following code
var ch:CustomHeader = CustomHeader.getInstance();
var str:String = EBBase.GetVar("mdPanelWidths");
if(str)
{
var panelWidth:Array = str.split(",");
var settings:Object =
{};
settings["w"+ panelWidth[0]] = {content:mc628x162, props:{scaleX:1,
scaleY:1, playOnce:false}};
settings["w"+ panelWidth[1]] = {content:mc970x250, props:{scaleX:0.85,
scaleY:0.85, playOnce:false}};
settings["w"+ panelWidth[2]] = {content:mc970x250, props:{scaleX:1,
scaleY:1, playOnce:false}};
settings["w"+ panelWidth[3]] = {content:mc1272x328, props:{scaleX:0.88,
scaleY:0.88, playOnce:false}};
settings["w"+ panelWidth[4]] = {content:mc1272x328, props:{scaleX:1,
scaleY:1, playOnce:false}};
/*
//One movieclip can be used for all columns. Here is the sample code
settings["w"+ panelWidth[0]] = {content:mc1272x328,
props:{scaleX:0.4937, scaleY:0.4935, playOnce:false}};
settings["w"+ panelWidth[1]] = {content:mc1272x328, props:{scaleX:0.648,
scaleY:0.648, playOnce:false}};
settings["w"+ panelWidth[2]] = {content:mc1272x328,
props:{scaleX:0.7625, scaleY:0.7624, playOnce:false}};
settings["w"+ panelWidth[3]] = {content:mc1272x328, props:{scaleX:0.88,
scaleY:0.88, playOnce:false}};
settings["w"+ panelWidth[4]] = {content:mc1272x328, props:{scaleX:1,
scaleY:1, playOnce:false}};
*/
ch.addJSEventListener(CustomHeader.ST AGE_RESIZE, resizeHandler);
ch.init(settings, this);
}
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function resizeHandler(e:Object)
{
switch(e.stageWidth)
{
case 628:
EBBase.AutomaticEventCounter("Two_Columns_Viewed");
break;
case 824:
EBBase.AutomaticEventCounter("Three_Columns(Scale_Down)_Viewed");
break;
case 970:
EBBase.AutomaticEventCounter("Three_Columns_Viewed");
break;
case 1119:
EBBase.AutomaticEventCounter("Four_Colum ns(Scale_Dow n)_Viewed");
break;
case 1272:
EBBase.AutomaticEventCounter("Four_Colum ns_Viewed");
break;
}
}
6. Tracking also added on „action‟ layer. Please see yellow highlighted code.
7.
8. var ch:CustomHeader = CustomHeader.getInstance();
9.
10. var str:String = EBBase.GetVar("mdPanelWidths");
11. if(str)
12. {
13.
var panelWidth:Array = str.split(",");
14.
var settings:Object =
{};
15.
settings["w"+ panelWidth[0]] = {content:mc628x162, props:{scaleX:1,
scaleY:1, playOnce:false}};
16.
settings["w"+ panelWidth[1]] = {content:mc970x250,
props:{scaleX:0.85, scaleY:0.85, playOnce:false}};
17.
settings["w"+ panelWidth[2]] = {content:mc970x250, props:{scaleX:1,
scaleY:1, playOnce:false}};
18.
settings["w"+ panelWidth[3]] = {content:mc1272x328,
props:{scaleX:0.88, scaleY:0.88, playOnce:false}};
19.
settings["w"+ panelWidth[4]] = {content:mc1272x328, props:{scaleX:1,
scaleY:1, playOnce:false}};
20.
/*
21.
//One movieclip can be used for all columns. Here is the sample code
22.
settings["w"+ panelWidth[0]] = {content:mc1272x328,
props:{scaleX:0.4937, scaleY:0.4935, playOnce:false}};
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23.
settings["w"+ panelWidth[1]] = {content:mc1272x328,
props:{scaleX:0.648, scaleY:0.648, playOnce:false}};
24.
settings["w"+ panelWidth[2]] = {content:mc1272x328,
props:{scaleX:0.7625, scaleY:0.7624, playOnce:false}};
25.
settings["w"+ panelWidth[3]] = {content:mc1272x328,
props:{scaleX:0.88, scaleY:0.88, playOnce:false}};
26.
settings["w"+ panelWidth[4]] = {content:mc1272x328, props:{scaleX:1,
scaleY:1, playOnce:false}};
27.
*/
28.
ch.addJSEventListener(CustomHeader.ST AGE_RESIZE, resizeHandler);
29.
ch.init(settings, this);
30. }
31.
32. function resizeHandler(e:Object)
33. {
34.
switch(e.stageWidth)
35.
{
36.
case 628:
37.
EBBase.AutomaticEventCounter("T wo_Columns_Viewed");
38.
break;
39.
40.
case 824:
41.
EBBase.AutomaticEventCounter("Three_Columns(Scale_Down)_Viewed");
42.
break;
43.
44.
case 970:
45.
EBBase.AutomaticEventCounter("Three_Columns_Viewed");
46.
break;
47.
48.
case 1119:
49.
EBBase.AutomaticEventCounter("Four_Colum ns(Scale_Dow n)_Viewed");
50.
break;
51.
52.
case 1272:
53.
EBBase.AutomaticEventCounter("Four_Colum ns_Viewed");
54.
break;
55.
}
56. }
57.
58. User can modify scale of the content movie clips (mc628x162, mc970x250, mc1272x328). Also
one content move clip can be used for all three sizes. Check the highlighted code. Here is the
example.
59.
60. var ch:CustomHeader = CustomHeader.getInstance();
61.
62. var str:String = EBBase.GetVar("mdPanelWidths");
63. if(str)
64. {
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65.
66.
67.
var panelWidth:Array = str.split(",");
var settings:Object =
{};
settings["w"+ panelWidth[0]] = {content:mc628x162,
props:{scaleX:1, scaleY:1, playOnce:false}};
68.
settings["w"+ panelWidth[1]] = {content:mc970x250,
props:{scaleX:0.85, scaleY:0.85, playOnce:false}};
69.
settings["w"+ panelWidth[2]] = {content:mc970x250,
props:{scaleX:1, scaleY:1, playOnce:false}};
70.
settings["w"+ panelWidth[3]] = {content:mc1272x328,
props:{scaleX:0.88, scaleY:0.88, playOnce:false}};
71.
settings["w"+ panelWidth[4]] = {content:mc1272x328,
props:{scaleX:1, scaleY:1, playOnce:false}};
72.
/*
73.
//One movieclip can be used for all columns. Here is the sample code
74.
settings["w"+ panelWidth[0]] = {content:mc1272x328,
props:{scaleX:0.4937, scaleY:0.4935, playOnce:false}};
75.
settings["w"+ panelWidth[1]] = {content:mc1272x328,
props:{scaleX:0.648, scaleY:0.648, playOnce:false}};
76.
settings["w"+ panelWidth[2]] = {content:mc1272x328,
props:{scaleX:0.7625, scaleY:0.7624, playOnce:false}};
77.
settings["w"+ panelWidth[3]] = {content:mc1272x328,
props:{scaleX:0.88, scaleY:0.88, playOnce:false}};
78.
settings["w"+ panelWidth[4]] = {content:mc1272x328,
props:{scaleX:1, scaleY:1, playOnce:false}};
79.
*/
80.
ch.addJSEventListener(CustomHeader.ST AGE_RESIZE, resizeHandler);
81.
ch.init(settings, this);
82. }
83.
84. function resizeHandler(e:Object)
85. {
86.
switch(e.stageWidth)
87.
{
88.
case 628:
89.
EBBase.AutomaticEventCounter("Two_Columns_Viewed");
90.
break;
91.
92.
case 824:
93.
EBBase.AutomaticEventCounter("Three_Columns(Scale_Down)_Viewe
d");
94.
break;
95.
96.
case 970:
97.
EBBase.AutomaticEventCounter("Three_Columns_Viewed");
98.
break;
99.
100.
case 1119:
101.
EBBase.AutomaticEventCounter("Four_Colum ns(Scale_Dow n)_Viewed"
);
102.
break;
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103.
104.
105.
106.
107.
108.
case 1272:
EBBase.AutomaticEventCounter("Four_Colum ns_Viewed");
break;
}
}
109.
110.
628x162, 970x250 and 1272x328 layers contain following code.
var ch:CustomHeader = CustomHeader.getInstance();
ch.addJSEventListener(CustomHeader.ST AGE_RESIZE, resizeHandler);
function resizeHandler(e:Object)
{
var str:String = "w" + e.stageWidth;
if(ch.settings[str].content == this)
{
if(this.visible == false)
{
this.visible = true;
}
if(ch.settings[str].props.playOnce)
{
//video or animation play code should be here
//video or animation play only once when it loads.
ch.settings[str].props.playOnce = false;
}
}
else
{
this.visible = false;
}
}
This code handles visibility of the all 3 content when browser resize. User can also handle video
or animation start/stop with above code for each content. It starts video on every time when
panel resize and show. Video shouldn’t auto play with video component settings. It should
play with the code.
Here is the example.
var ch:CustomHeader = CustomHeader.getInstance();
ch.addJSEventListener(CustomHeader.ST AGE_RESIZE, resizeHandler);
function resizeHandler(e:Object)
{
var str:String = "w" + e.stageWidth;
if(ch.settings[str].content == this)
{
if(this.visible == false)
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{
Videoplayer.loadAndPay(4);
this.visible = true;
}
if(ch.settings[str].content.playOnce)
{
//video or animation play code should be here
//video or animation play only once when it loads.
ch.settings[str].content.playOnce = false;
}
}
else
{
Videoplayer.stop();
this.visible = false;
}
}
If user wants to play video or animation only on 1st load.
Here is the example.
Inside mc_content, on „action‟ layer. Change the highlighted code
var ch:CustomHeader = CustomHeader.getInstance();
var str:String = EBBase.GetVar("mdPanelWidths");
if(str)
{
var panelWidth:Array = str.split(",");
var settings:Object =
{};
settings["w"+ panelWidth[0]] = {content:mc628x162, props:{scaleX:1,
scaleY:1, playOnce:false}};
settings["w"+ panelWidth[1]] = {content:mc970x250, props:{scaleX:0.85,
scaleY:0.85, playOnce:false}};
settings["w"+ panelWidth[2]] = {content:mc970x250, props:{scaleX:1,
scaleY:1, playOnce:false}};
settings["w"+ panelWidth[3]] = {content:mc1272x328, props:{scaleX:0.88,
scaleY:0.88, playOnce:false}};
settings["w"+ panelWidth[4]] = {content:mc1272x328, props:{scaleX:1,
scaleY:1, playOnce:false}};
/*
//One movieclip can be used for all columns. Here is the sample code
settings["w"+ panelWidth[0]] = {content:mc1272x328,
props:{scaleX:0.4937, scaleY:0.4935, playOnce:false}};
settings["w"+ panelWidth[1]] = {content:mc1272x328, props:{scaleX:0.648,
scaleY:0.648, playOnce:false}};
settings["w"+ panelWidth[2]] = {content:mc1272x328,
props:{scaleX:0.7625, scaleY:0.7624, playOnce:false}};
settings["w"+ panelWidth[3]] = {content:mc1272x328, props:{scaleX:0.88,
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scaleY:0.88, playOnce:false}};
settings["w"+ panelWidth[4]] = {content:mc1272x328, props:{scaleX:1,
scaleY:1, playOnce:false}};
*/
ch.addJSEventListener(CustomHeader.ST AGE_RESIZE, resizeHandler);
ch.init(settings, this);
}
And inside the content (mc_628x162, mc_970x250 and mc_1272x328) movie clip.
var ch:CustomHeader = CustomHeader.getInstance();
ch.addJSEventListener(CustomHeader.ST AGE_RESIZE, resizeHandler);
function resizeHandler(e:Object)
{
var str:String = "w" + e.stageWidth;
if(ch.settings[str].content == this)
{
if(this.visible == false)
{
this.visible = true;
}
if(ch.settings[str].content.playOnce)
{
//video or animation play code should be here
//video or animation play only once when it loads.
Videoplayer.loadAndPay(4);
ch.settings[str].content.playOnce = false;
}
}
else
{
Videoplayer.stop();
this.visible = false;
}
}
111.
Panel fla‟s flash player must me 10 and above.
112.
Don‟t add any kind of stage mode related code. e.g. stage.scaleMode =
StageScaleMode. NO_SCALE.
Fallback images
Update in the MDX workshop
1.
2.
3.
4.
Open MDX workshop.
Create custom header ad.
Go to Setting>>Ad setup
Click on Additional Assets
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5. Update the images according to dimension. If user update the additional id of image, user have to
have update the mdFallbackImagesID in the custom var section.
Update in the MDX platform
1. Create the ad
2. Go to Additional assets section
3. Update the images according to dimension. If user update the additional id of image, user have to
have update the mdFallbackImagesID in the custom var section.
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Setting up in Platform
The custom script should already be attached to the ad when it is uploaded from the MXP/ZXP. You can
confirm this by doing the following.
1. In Sizmek MDX/ZXP, go to the Setup tab.
2. Select the Advanced Features section, and expand the Custom JS area.
3. Copy and paste this code to the Trigger JavaScript on Scripts Pre-load text field:
New Client Delivery :
http://ds.serving-sys.com/BurstingRes/CustomScripts/PL_CustomHeader_CFV002.js;
http://ds.servingsys.com/BurstingRes/CustomScripts/PL_CustomHeader_Plugin_MSN_CFV002.js
 3a. Make sure the “Use new client mechanism” checkbox is selected.
4. Click Save.
Custom Variables
Custom Variables for the Custom header can be configured using either the Sizmek Workshop or Sizmek
MDX once your ad is created.
All custom variables default values setup as MSN specific. It can be change as needed.
Configuring in Workshop





In the Sizmek Workshop, go to the Settings tab.
Next select the Variables menu.
Click the Add Variable button to enter the appropriate values or double click an existing variable
to edit it.
When are done click the Save button.
When you upload the ad these values will maintain their state in the platform.
Configuring in Platform




In Sizmek MDX, go to the Setup tab.
Select the Advanced Features section, and expand the Variables area.
Click the New button to enter the appropriate values or double click an existing variable to edit it.
When done, click the Save button.
Custom Variables Definitions
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Name:Type
Default
Value
mdAutoRepositionInterval 200
:Number
Description
Accepted Values
The amount of milliseconds
to realign the default panel.
1+
If 0 then the interval
will not start.
mdEyeDi vZIndex:Number
3
The default z-index of the
eye div.
0 to 10000
To leave the z-index
unchanged us the
string “undefined”
mdFallbackImagesID:String
1,2,2,3,3
The default additional assets
id for fallback images.
String, comma
separated assets ids.
mdCookieExpiryTime
24
Default cookie expiry time
Any number
mdShareCookie
false
Share cookie between
multiple ads and pages.
True/false
mdScaleDownBackUpImage
s (for MS N only)
true
Scale Down the fall images
in intermediate views.
True/false
Change Log





September 15, 2014 (v 0.1)
o First draft
September 29, 2014
o Changed the tag to 2x2 dimension.
o Updated the build guide.
October 10, 2014
o Bug fixes in custom script and flash file.
o Fixed MSN article page bug
o Fixed Firefox loading issue
April 24, 2015
o Updated the flash and custom script for intermediate column solution
o Added custom var for shared cookies
o Fixed Firefox loading issue
May 13, 2015
o Updated the flash and custom script for intermediate column solution
o Updated to flash files and custom script to version 2.0.0.
o Current flash files are not backward compatible.
o Updated the custom script template.
o Changed the tag to 1x1 dimension.
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o
Added “mdShareCookie”, “mdScaleDownBackUpImages”, “mdCookieExpiryTime” custom
variables
o
Banner contents in five different banner dimensions, previous was three.
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21
Notice
The information contained in this document is proprietary and confidential to Sizmek
and/or any of its affiliated companies. Disclosure, copying, reproduction, storing or any
use of this document or any part thereof without the express prior, written consent of
Sizmek or its authorized representatives is strictly prohibited. The information
furnished in this document is believed to be accurate and reliable. However no
responsibility is assumed by Sizmek for the use of this information. Sizmek reserves
the right to make changes to the information included in this document at any time and
without notice.
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