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MEDIA KIT 2015
ABOUT
Design Anthology is Asia’s only luxury design magazine.
As an independent publisher, we have created the type of design magazine we want to
read — cleaner looking than other design magazines, more focused in its editorial, and
much more sophisticated in its tone. We want to provide a reading experience that will
transport you and inspire you.
Design Anthology’s editorial concentrates on high-quality, informed and timeless design
— not fads, trends or DIY — and is aimed at a sophisticated, well-travelled, discerning
audience. Each issue features quality writing by an international team about the built
environment — from macro to micro — with subjects ranging from urban planning
and architecture to interior design, furniture, art and a travel section aimed at the
creative class.
We also hope you’ll see the great importance we place on the quality and size of the
photographs we publish. Design Anthology’s FSC®-certified art paper stock showcases
them beautifully.
Only Design Anthology is available across the Asia region and is focused on a curated
selection of high-end projects in the region or by Asian designers internationally.
Design Anthology does not look like a glossy catalogue to be discarded, but a book to be
collected, treasured, displayed on your coffee table and referred to time and time again.
Printed quarterly and available internationally, Design Anthology is a celebration of the
burgeoning creative and cultural scene in Asia — we hope you’ll enjoy discovering this
on each page.
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PRINT
DISTRIBUTION & CIRCULATION
READERSHIP
52,800
CIRCULATION
16,500
DEMOGRAPHIC
DISTRIBUTION (%)
Gender:
Selected bookstores & newsstands:
65%
Private Clubs:
10%
Five Star Hotels:
10%
M 55% / F 45%
Occupations:
Designers: 40% / End users: 60%
Average age:
25 - 44
Subscriptions:
7.5%
Controlled subscriptions:
7.5%
Design Anthology readers can be described as: designers, design devotees or aficionados, having a welldeveloped sophisticated aesthetic, well educated, well travelled, high disposable income, interested in news
and events in the world of design, always on the lookout for the latest luxury products and services, and
appreciate a design magazine from Asia that offers all of this in a high-quality, sophisticated and timeless
format.
* Private clubs in Hong Kong include Kee Club and Duddell's. Five Star Hotels include W Hotel Hong Kong and
The Pottinger. Controlled subscriptions include HKIDA members, AIAHK members, Duddell's members, Lane
Crawford Home Stores, interior designers, architects, property developers.
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DIGITAL PRESENCE
designanthologymag.com
Just like the print publication,
designanthologymag.com aims to
inspire.
With premium-positioned exclusive
advertising spots for our advertisers,
designanthologymag.com also aims
to put selected brands in touch with
a selective audience.
The digital version of Design Anthology is available to
purchase on Magzter for PC, Android and Apple devices.
Advertisements for the print edition are automatically
replicated in the digital edition, with the added bonus of
interconnectivity. All websites, emails and social media
addresses on the advertiser’s page will be hyperlinked.
magzter.com
Find us on Facebook
DesignAnthologyMag
Find us on Instagram
design_anthology
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Find us on Pinterest
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Find us on Twitter
damag_asia
YOU’RE ONLY AS GOOD AS
THE COMPANY YOU KEEP...
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YOU’RE ONLY AS GOOD AS
THE COMPANY YOU KEEP...
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MEDIA PARTNERSHIPS
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CONTACT
For enquiries in ITALY:
Fiorucci International
via Nazario Sauro, 74
20038 Segregno (MB) Italy
T: +39 0362 23 22 10
E: [email protected]
For all other INTERNATIONAL enquiries:
Asian Integrated Media
Unit 3200 Citicorp Centre
18 Whitfield Road, Causeway Bay, Hong Kong
T: +852 2850 4017
E: [email protected]
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