ARE YOU THINKING OF GROWING
YOUR BUSINESS?
Do you need new material to promote
your products and services?
Perhaps we can help you ...
CREATIVE
RESOURCES
TO MEET
YOUR NEEDS
AND BUDGET
2015
Creative
resources
to meet
a need
within a
budget
Just Desserts
The Brief:
To design cake labels and a series of price
lists within a cover for Just Desserts delicious
cakes and desserts.
Cakes & Desserts Price List
The Process:
• Clarifying the objectives of the request/idea
• Agreeing a budget
• Working with Just Desserts to ensure
designs fitted the requirement
• Agreeing final design leading to proofing
and production of the design
Handmade in
the Quantock
Hills
DESIGN on-line
We are passionate about all things sweet & are committed
to using local suppliers and fresh ingredients
Ridgeway Cider
The Brief:
To create a logo, label and flyer for
Ridgeway Cider, of Holcombe Rogus.
A special winter version was also
commissioned.
A project
may be
re-branding,
a brochure,
exhibition
material ...
The little owl really does live in Steve and
Julie Hasells apple trees.
Last years cider has now sold out! Ridgeway
Cider lovers will have to wait patiently for
this years vintage.
insight4
The Brief:
“I am wondering if you would quote to do a
re-fresh of a logo for insight 4.
I’m rebranding it with a focus on leadership,
mindfulness and coaching with the strap line
‘creating the space to lead’. I want to keep
the colours the same...turquoise and green
but maybe we could refreshen up the logo?
Hopefully it won’t be too complex. The word
insight is fine just as it is and the colours
are fine. I was thinking of something that
captured the outline of a mountain peak..or
two peaks.
The word insight4 could sit below it on the
right hand side of the image.
What do you think cost wise?
Same colours, same font for the text.
The image needs to be a rectangular shape
rather than square... So the look I’m aiming
for is long and lean if that makes sense.
I also like the idea of having some
translucency to the colours in the image”.
eway Cid
g
id
Jenni
er
R
insight4
H
olc
u
s
A project
may be
branding,
labelling,
leaflets ...
g
o m b e Ro
DESIGN on-line
Food Retail Organization HR
A project may
be for training
courses
Haydon Consultancy
The Brief:
To layout the text and source imagery,
creating new diagrams where required
for a national food retail organization.
Six classes were produced comprising
12 modules for each. Tight deadlines
had been set by the client and these
were met.
Course - Ready Meals
Module 4 - Supply Chain
A food supply chain refers to the systems and
processes that describe the journey of food from the
farm to the table.
Supply chain management focuses on the
movement of goods and the flow of information from
one point in the supply chain to another, with the
aim of meeting the demand requirements of the end
customer. This equates to getting the right product
to the right place at the right time and in the right
quantities.
The food supply chain includes:
“I commissioned Kate, following
a recommendation from a senior
Marketing colleague, and was
not disappointed. The speed with
which Kate grasped the clients
brief and cultural nuances was
amazing, as was the subsequent
translation of the brief into high
quality and relevant images.
Kate was both flexible and hard
working ensuring that the required
product was delivered in a very
tight turn-around. Proofing and
edits were also extremely quick
ensuring that the client received
a high quality and tailored product
in line with their new branding
and image.”
•
Primary production
•
Food processing
•
Food trade; wholesale and retail
•
Catering
Grower
Pre-Packer
The supply chain has a knock on effect as each
step of the chain requires human/natural resources
and if one part of the chain breaks down, it affects
the whole of the supply chain. The breakdown of
a supply chain is often revealed through increases
in the price of a product(s), lack of availability or a
product recall.
Many companies have global supply chains and
contaminated products at all stages of these food
chains have become a matter of grave concern.
The supply chains for both the food and beverage
industries have come under close scrutiny after wellpublicised outbreaks of food-borne illnesses and, the
recall of food products.
Central Distribution
Store
The import of fresh produce to the UK necessitates the involvement of other parties:
Dawn Neale
Haydon Consultancy
Grower
DESIGN on-line
2
Pre-Packer
Agent
Exporter
Agent
Importer
Food Retail Organization - Module 4 Supply Chain (Content copyrighted)
Supplier /
Packer
CDC
Store
Ring
Kate Phelps
to discuss
some ideas
01823 452280
Design services
you can call upon
• Design for print
• Digital design
• Logos and branding
• Promotional graphics
• Presentation material
Graphic design
to enhance your
business
Burlands Cottage
Staplegrove
Taunton TA2 6SN
01823 452280
07764 303244
[email protected]
www.designon-line.co.uk
DESIGN on-line