CALIFORNIA CASH FOR APPLIANCES PARTNERSHIP PROGRAM
CALIFORNIA CASH FOR APPLIANCES PARTNERSHIP PROGRAM California partnered with hundreds of retailers, utilities, government entities, and businesses to create widespread participation in the Cash for Appliance rebate program. Partnerships created a successful and cost-effective channel for distributing information to California residential consumers. California Energy Commission leveraged partners in-kind services to achieve the 50 percent cost match requirement to administer the program. • California leveraged more than $5.5 million in matching funds from retailers and partners for in-kind services in promoting, marketing and administering the program. • More than 180 partners statewide supported California’s Cash for Appliances program. • A majority of Californians purchased their major appliance from retailers who partnered with the California Cash for Appliances program. Platinum Partners saw the largest share of rebate payments (66%) while Official Partners received a 32% share of rebates. Key Dates April 22, 2010 Program launch/Earth Day July 29, 2010 Program expansion December 6, 2010 Major Appliance program closure December 31, 2010 HVAC/Water Heater program closure December 31, 2011 HVAC/Water Heater waiting list closure February 17, 2012 National program closure NUMBER OF PARTNERS AND OTHER SUPPORT Platinum Partners 84 Official Partners 24 Non-Retailer Official Partners 54 Other Support 20 TOTAL 182 Other Support 11% Official Partners 13% Platinum Partners Non-Retailer Official Partners 46% 30% PARTNER CONTRIBUTIONS Platinum Partners $2,549,915.11 Official Partners $1,695,745.30 Non-Retailer Official Partners $1,321,193.26 TOTAL $5,566,853.67 Non-Retailer Official Partners 24% Official Partners 30% Platinum Partners 46% TOP 10 CALIFORNIA RETAILERS BY AMOUNT OF REBATES PAID** Sears $6,019,950 Home Depot $4,837,800 Lowe’s $3,150,700 Howard’s Appliance and Flat Screen Superstores $1,547,100 Best Buy $1,484,900 Pacific Sales $981,850 Fry’s Electronics $554,750 Superco $436,750 Western Appliance $388,150 Airport Appliance $274,250 AMOUNT OF REBATES PAID BY RETAILER (PERCENTAGE) Official Other Retailers Other Retailers 2% $421,700 Part ners Official Partners Partners 32% AMOUNT OF REBATES PAID BY RETAILER (DOLLARS) Platinum Partners 66% MAJOR APPLIANCES $7,124,250 Platinum Partners $14,755,700 MAJOR APPLIANCES **Interim results through March 2012 PLATINUM RETAIL PARTNERS A&A Appliance, Sacramento Action Appliance & Mattress, Temecula All American Home Center, Downey Appliance Alley, San Diego Appliance Buy Now, La Canada Appliance Showroom, Hemet Appliance Solutions Distributors, Sacramento Appliances Unlimited, Newhall Asien’s Appliance, Santa Rosa Atom Appliance, Livermore Aztec Appliance, San Diego Azusa Sales, Azusa B&B Appliance, Escondido Bay Cities Kitchen Appliances, Santa Monica Best Buy, Statewide Big 1, Grass Valley Bob Johnston’s Appliance, Bakersfield Bordona’s, Oakdale Built-in Distributors (BID), Seaside and Santa Cruz Cagles, Ontario Carmona’s Appliance Center, Redding Caston’s, Newhall CBD Appliance, Livermore Center Appliance, Manteca Central Distributing, Fresno CG Appliance Express, Daly City and San Carlos Dewey’s, San Clemente Direct Appliance, Dublin Direct Appliance, Modesto Dirksen’s, Artesia Dobbs, Blythe Duke & Slims, Lancaster Dutch Maytag, Paso Robles Empire Maytag, San Bernardino Express Appliance Delivery, Imperial Beach and San Diego PLATINUM RETAIL PARTNERS Feder’s Distributors, North Hollywood Filco, Sacramento Frank’s Appliance, Visalia Friedmans Appliance, Long Beach Friedmans Appliance, Pleasant Hill Fry’s Electronics, Statewide Ginno’s Kitchen & Appliance, Chico Han’s Appliance & TV, Los Angeles Harbison Appliance, Napa Harlow’s Kitchen Concepts, San Bernardino Hartshorn TV and Appliance, Corona Hills Flat Lumber Company, Grass Valley Home Appliance Co., Inc., Fountain Valley Home Depot, Statewide Howard’s Appliance and Flat Screen Superstores, Corona, Huntington Beach, Laguna Hills, La Habra, Long Beach, Riverside, San Gabriel, Santa Ana, Torrance, and Upland Hudson’s Appliance Center, Paradise L & D, Santa Fe Springs La Pointe’s Home Appliance Center, Buelton Larry Soares Appliance Discount Showroom, Hemet Les’ Appliance, Lodi Liberty Appliance, Lomita Lowe’s, Statewide Manuel Joseph Appliance Center, Sacramento Martin & Harris Appliances, San Rafael McNally Appliances, Marysville Middleton’s, Angel’s Camp Midway Home Solutions, Victorville Mother Lode Appliances, Jackson Pacific Sales, Statewide Pardini Appliance Brand Source, Ukiah Prime Appliance Center, Tracy, Fremont, and Newark RC Willey, Rocklin Reid’s Appliances, Ventura and Santa Barbara Renwes Sales, Lake Forest Saddleback Appliances, Laguna Hills PLATINUM RETAIL PARTNERS South Bay Appliance, Gardena Stewart-Molander Appliances, Antioch Superco, Monterey Park Taylor’s Appliance, Riverside Teletron, Stanton Tresch Galleria, Novato Universal Appliance and Kitchen Center, Studio City University Electric Home Appliance Center, Santa Clara Valley Oak Home Appliance Center, Elk Grove Valley TV, Temple City Ventura TV, Fresno Waadt Appliance, Van Nuys Warehouse Discount Center, Agoura Hills, Chatsworth, Glendale, Moorpark, Oxnard, and Santa Barbara Zajic Appliance Service, Sacramento OFFICIAL RETAIL PARTNERS A-1 Appliances, Oroville A-1 Service Appliance, Los Angeles Airport Appliances, Hayward Appliance Direct, Redding Atherton Kitchen and Appliance, Atherton Canclini TV and Appliance-Mattresses, Fort Bragg Cherin’s Appliance, San Francisco Contra Costa Appliance, Walnut Creek Czyz’s Appliances, Truckee Galvin Appliance, Albany House of Louie, San Francisco Idler’s Appliance, Paso Robles Passadori’s Inc., Atwater Pearson’s Appliance & TV, Fairfield, Vacavile, Woodland REOs Appliance, Lodi SEARS, Statewide Steve’s A-Z Appliance, Cottonwood Style and Form, Los Altos Teevax Home Appliance & Kitchen Center, Santa Rosa TeleCenter, San Mateo Torres Appliance, Huntington Park Urner’s Appliance Center, Bakersfield Western Appliance, East San Jose, Fremont, Mountain View, San Jose, San Leandro, and Santa Cruz Yingst Appliance, Vista OFFICIAL PARTNERS – OTHER Air Conditioning, Heating, Refrigeration Institute (AHRI) Air Resources Board American Appliances, Redding BSH Home Appliance, Huntington Beach Burbank Water and Power California Air Resources Board California Center for Sustainable Energy California Department of Toxic Substances Control California Public Utilities Commission California Product Stewardship Council California Refuse Recycling Council California State Controller’s Office CALSEIA CalRecycle Castanea Labs City of Anaheim City of Chula Vista City of Fairfield City of Glendale Water & Power City of Palo Alto City of Pasadena Water and Power City of Roseville City of Ventura Emmis Marketing Group Harlow Recovery Inc., Sacramento JACO Recycling Los Angeles Department of Water and Power Metropolitan Water District of Southern California Monterey County Environmental Health Bureau Napa Recycling and Waste Services, Napa Pacific Gas and Electric Pleasanton Garbage Service Recology Yuba-Sutter (Partner of Regional Waste Authority Yuba/Sutter County) Recology, San Francisco OFFICIAL PARTNERS – OTHER RH Appliance Recycling Haul Away, Oakdale Riverside Public Utilities Runyon Saltzman & Einhorn, Sacramento San Diego Gas & Electric Sixth Fuel Sacramento Municipal Utility District Sacramento Recycling and Transfer Station Sharp Silicon Valley Power Schnitzer Steel Products Sierra Club Southern California Edison Southern California Gas Turlock Irrigation District Used Appliance Depot Washer Warehouse Wattbot Whirlpool Yolo County Zewards Online Catalog OTHER SUPPORT Advocation Allied Waste/Republic Services American Iron and Steel Institute ARCA Incorporated Atlas Disposal Azami Gardens AO Smith Brand Source Burgeson’s (Redlands) California Retailers Association CBS-San Francisco/KPIX Ecoserve GE appliances Electrolux LG Electronics Nationwide Marketing Nelthorpe & Son Appliances Rinnai Ruffoni’s Maytag HAC Samsung Electronics America, Inc.
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