CALIFORNIA CASH FOR APPLIANCES
PARTNERSHIP PROGRAM
California partnered with hundreds of retailers, utilities, government
entities, and businesses to create widespread participation in the Cash
for Appliance rebate program. Partnerships created a successful and
cost-effective channel for distributing information to California residential
consumers. California Energy Commission leveraged partners in-kind
services to achieve the 50 percent cost match requirement to administer
the program.
•
California leveraged more than $5.5 million in matching funds from
retailers and partners for in-kind services in promoting, marketing
and administering the program.
•
More than 180 partners statewide supported California’s Cash for
Appliances program.
•
A majority of Californians purchased their major appliance from
retailers who partnered with the California Cash for Appliances
program. Platinum Partners saw the largest share of rebate
payments (66%) while Official Partners received a 32% share
of rebates.
Key Dates
April 22, 2010
Program launch/Earth Day
July 29, 2010
Program expansion
December 6, 2010
Major Appliance program closure
December 31, 2010
HVAC/Water Heater program closure
December 31, 2011
HVAC/Water Heater waiting list closure
February 17, 2012
National program closure
NUMBER OF PARTNERS AND
OTHER SUPPORT
Platinum Partners
84
Official Partners
24
Non-Retailer Official Partners
54
Other Support
20
TOTAL
182
Other
Support
11%
Official
Partners
13%
Platinum
Partners
Non-Retailer
Official
Partners
46%
30%
PARTNER CONTRIBUTIONS
Platinum Partners
$2,549,915.11
Official Partners
$1,695,745.30
Non-Retailer Official Partners
$1,321,193.26
TOTAL
$5,566,853.67
Non-Retailer
Official
Partners
24%
Official
Partners
30%
Platinum
Partners
46%
TOP 10 CALIFORNIA RETAILERS BY
AMOUNT OF REBATES PAID**
Sears
$6,019,950
Home Depot
$4,837,800
Lowe’s
$3,150,700
Howard’s Appliance and Flat Screen Superstores
$1,547,100
Best Buy
$1,484,900
Pacific Sales
$981,850
Fry’s Electronics
$554,750
Superco
$436,750
Western Appliance
$388,150
Airport Appliance
$274,250
AMOUNT OF REBATES
PAID BY RETAILER
(PERCENTAGE)
Official
Other Retailers
Other Retailers
2%
$421,700
Part ners
Official
Partners
Partners
32%
AMOUNT OF REBATES
PAID BY RETAILER
(DOLLARS)
Platinum
Partners
66%
MAJOR APPLIANCES
$7,124,250
Platinum
Partners
$14,755,700
MAJOR APPLIANCES
**Interim results through March 2012
PLATINUM RETAIL PARTNERS
A&A Appliance, Sacramento
Action Appliance & Mattress, Temecula
All American Home Center, Downey
Appliance Alley, San Diego
Appliance Buy Now, La Canada
Appliance Showroom, Hemet
Appliance Solutions Distributors, Sacramento
Appliances Unlimited, Newhall
Asien’s Appliance, Santa Rosa
Atom Appliance, Livermore
Aztec Appliance, San Diego
Azusa Sales, Azusa
B&B Appliance, Escondido
Bay Cities Kitchen Appliances, Santa Monica
Best Buy, Statewide
Big 1, Grass Valley
Bob Johnston’s Appliance, Bakersfield
Bordona’s, Oakdale
Built-in Distributors (BID), Seaside and Santa Cruz
Cagles, Ontario
Carmona’s Appliance Center, Redding
Caston’s, Newhall
CBD Appliance, Livermore
Center Appliance, Manteca
Central Distributing, Fresno
CG Appliance Express, Daly City and San Carlos
Dewey’s, San Clemente
Direct Appliance, Dublin
Direct Appliance, Modesto
Dirksen’s, Artesia
Dobbs, Blythe
Duke & Slims, Lancaster
Dutch Maytag, Paso Robles
Empire Maytag, San Bernardino
Express Appliance Delivery, Imperial Beach and San Diego
PLATINUM RETAIL PARTNERS
Feder’s Distributors, North Hollywood
Filco, Sacramento
Frank’s Appliance, Visalia
Friedmans Appliance, Long Beach
Friedmans Appliance, Pleasant Hill
Fry’s Electronics, Statewide
Ginno’s Kitchen & Appliance, Chico
Han’s Appliance & TV, Los Angeles
Harbison Appliance, Napa
Harlow’s Kitchen Concepts, San Bernardino
Hartshorn TV and Appliance, Corona
Hills Flat Lumber Company, Grass Valley
Home Appliance Co., Inc., Fountain Valley
Home Depot, Statewide
Howard’s Appliance and Flat Screen Superstores, Corona, Huntington Beach, Laguna Hills,
La Habra, Long Beach, Riverside, San Gabriel, Santa Ana, Torrance, and Upland
Hudson’s Appliance Center, Paradise
L & D, Santa Fe Springs
La Pointe’s Home Appliance Center, Buelton
Larry Soares Appliance Discount Showroom, Hemet
Les’ Appliance, Lodi
Liberty Appliance, Lomita
Lowe’s, Statewide
Manuel Joseph Appliance Center, Sacramento
Martin & Harris Appliances, San Rafael
McNally Appliances, Marysville
Middleton’s, Angel’s Camp
Midway Home Solutions, Victorville
Mother Lode Appliances, Jackson
Pacific Sales, Statewide
Pardini Appliance Brand Source, Ukiah
Prime Appliance Center, Tracy, Fremont, and Newark
RC Willey, Rocklin
Reid’s Appliances, Ventura and Santa Barbara
Renwes Sales, Lake Forest
Saddleback Appliances, Laguna Hills
PLATINUM RETAIL PARTNERS
South Bay Appliance, Gardena
Stewart-Molander Appliances, Antioch
Superco, Monterey Park
Taylor’s Appliance, Riverside
Teletron, Stanton
Tresch Galleria, Novato
Universal Appliance and Kitchen Center, Studio City
University Electric Home Appliance Center, Santa Clara
Valley Oak Home Appliance Center, Elk Grove
Valley TV, Temple City
Ventura TV, Fresno
Waadt Appliance, Van Nuys
Warehouse Discount Center, Agoura Hills, Chatsworth, Glendale,
Moorpark, Oxnard, and Santa Barbara
Zajic Appliance Service, Sacramento
OFFICIAL RETAIL PARTNERS
A-1 Appliances, Oroville
A-1 Service Appliance, Los Angeles
Airport Appliances, Hayward
Appliance Direct, Redding
Atherton Kitchen and Appliance, Atherton
Canclini TV and Appliance-Mattresses, Fort Bragg
Cherin’s Appliance, San Francisco
Contra Costa Appliance, Walnut Creek
Czyz’s Appliances, Truckee
Galvin Appliance, Albany
House of Louie, San Francisco
Idler’s Appliance, Paso Robles
Passadori’s Inc., Atwater
Pearson’s Appliance & TV, Fairfield, Vacavile, Woodland
REOs Appliance, Lodi
SEARS, Statewide
Steve’s A-Z Appliance, Cottonwood
Style and Form, Los Altos
Teevax Home Appliance & Kitchen Center, Santa Rosa
TeleCenter, San Mateo
Torres Appliance, Huntington Park
Urner’s Appliance Center, Bakersfield
Western Appliance, East San Jose, Fremont, Mountain View, San Jose,
San Leandro, and Santa Cruz
Yingst Appliance, Vista
OFFICIAL PARTNERS – OTHER
Air Conditioning, Heating, Refrigeration Institute (AHRI)
Air Resources Board
American Appliances, Redding
BSH Home Appliance, Huntington Beach
Burbank Water and Power
California Air Resources Board
California Center for Sustainable Energy
California Department of Toxic Substances Control
California Public Utilities Commission
California Product Stewardship Council
California Refuse Recycling Council
California State Controller’s Office
CALSEIA
CalRecycle
Castanea Labs
City of Anaheim
City of Chula Vista
City of Fairfield
City of Glendale Water & Power
City of Palo Alto
City of Pasadena Water and Power
City of Roseville
City of Ventura
Emmis Marketing Group
Harlow Recovery Inc., Sacramento
JACO Recycling
Los Angeles Department of Water and Power
Metropolitan Water District of Southern California
Monterey County Environmental Health Bureau
Napa Recycling and Waste Services, Napa
Pacific Gas and Electric
Pleasanton Garbage Service
Recology Yuba-Sutter (Partner of Regional Waste Authority
Yuba/Sutter County)
Recology, San Francisco
OFFICIAL PARTNERS – OTHER
RH Appliance Recycling Haul Away, Oakdale
Riverside Public Utilities
Runyon Saltzman & Einhorn, Sacramento
San Diego Gas & Electric
Sixth Fuel
Sacramento Municipal Utility District
Sacramento Recycling and Transfer Station
Sharp
Silicon Valley Power
Schnitzer Steel Products
Sierra Club
Southern California Edison
Southern California Gas
Turlock Irrigation District
Used Appliance Depot
Washer Warehouse
Wattbot
Whirlpool
Yolo County
Zewards Online Catalog
OTHER SUPPORT
Advocation
Allied Waste/Republic Services
American Iron and Steel Institute
ARCA Incorporated
Atlas Disposal
Azami Gardens
AO Smith
Brand Source
Burgeson’s (Redlands)
California Retailers Association
CBS-San Francisco/KPIX
Ecoserve
GE appliances
Electrolux
LG Electronics
Nationwide Marketing
Nelthorpe & Son Appliances
Rinnai
Ruffoni’s Maytag HAC
Samsung Electronics America, Inc.