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© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Optimization Notice
Optimization Notice
Intel's compilers may or may not optimize to the same degree for non-Intel microprocessors for
optimizations that are not unique to Intel microprocessors. These optimizations include SSE2, SSE3, and
SSE3 instruction sets and other optimizations. Intel does not guarantee the availability, functionality, or
effectiveness of any optimization on microprocessors not manufactured by Intel.
Microprocessor-dependent optimizations in this product are intended for use with Intel microprocessors.
Certain optimizations not specific to Intel microarchitecture are reserved for Intel microprocessors. Please
refer to the applicable product User and Reference Guides for more information regarding the specific
instruction sets covered by this notice.
Notice revision #20110804
Intel Data Center Group
2
Advanced Intel
Graphics
Delivered on HP Moonshot Systems
Jim Blakley, General Manager, Intel Visual Cloud Group
Dr. Tom Bradicich, VP of Engineering, HP Servers
Intel Data Center Group
Time: Wednesday June 3, 11A-12 PST
Location: Lido 3001A
Please give me your feedback
Session B4053
Speakers Jim Blakley & Dr. Tom Bradicich
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© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Data Center Graphics Trends
Explosion of video traffic:
•
Netflix & YouTube 43% of overall*
•
Online Video Streaming viewership
jumped 60% in 2014**
Emergence of remote workstation due to
outsourced design houses:
•
Complex 3D applications delivered from
secure data centers
•
Centralized large data sets enable global
workforce collaboration
Sources:
* Sandvine: “GLOBAL INTERNET PHENOMENA REPORT 1H2014”
**WSJ: “TV Viewing Slips as Streaming Booms, Nielsen Report Shows” (Dec. 3, 2014)
Intel Data Center Group
5
Using Data Center Graphics to Address Challenges
Problem:
Packing multiple video streams for delivery to a
variety of different end user device screens
Problem:
Enabling product and creative development by
3rd party designers
Solution:
Cloud-based video transcoding that scales out
Solution:
Host workstations for collaborating remotely
Real world scenarios from customers
Intel Data Center Group
6
Intel® Processors for Graphics Intensive Applications
General Purpose
Common Software
Run multiple workloads
Intel® Xeon® Processor
E5-2600 v3
Workload Optimized
Intel® Xeon® Processor
E3-1200 with
integrated Intel® Iris™ Pro Graphics
Intel Data Center Group
Get highest video quality
Optimize for video delivery or
remote workstation
Get highest density
7
Intel Processor Graphics: Rapid Improvement
2015
75x
Increase
Xeon E3
w/ Iris Pro
(Not to scale)
Intel® Xeon® Processor E3
(tick – die shrink. Up to 48 EUs.)
2010
Xeon E3
v3
Xeon E3
v2
(Not to scale)
Intel® Xeon® Processor E3 v2
(tock – new uArch. Up to 12 EUs.)
Intel® Graphics a larger component with each hardware generation
Intel Data Center Group
8
Why does 4K Matter?
1
HIGHER RESOLUTION – 4X NUMBER OF PIXELS vs 1080p
2
BETTER VISUAL EXPERIENCE
17” Away
14” Laptop
19” Away
24” Monitor
9’ Away
70” TV
3
CONTENT RAMPING NOW
“4K free to Prime
subscribers”
North America Cloud
service provider
Intel Data Center Group
“618M potential
4K subscribers”
China Cloud
service provider
“User Generated
4K to drive 4K TV
sales”
North America Cloud
service provider
9
Compute Required
H.265 / HEVC versus H.264 / AVC
AVC
4K
HEVC
4K
1080p
15. 4 GB
1080p
720p
2. 4
GB
1GB
7.2 GB
720p
500
Mbytes
1.2 GB
File Sizes – AVC
File Sizes – HEVC
(Advanced Video Coding)
(High Efficiency Video Codec)
Intel Data Center Group
8
Enabling Software Developers
Intel® Media Server Studio - Simplifying media application development
Enable hardware assisted
encode & decode
Make software forward compatible
with future Intel® Xeon® processors
Supports Linux and Windows
3rd Party Media Application
Intel® Media Server Studio
Intel CPU
Intel® Iris Pro
Optimizations
Start your free evaluation:
See https://software.intel.com/en-us/intel-media-server-studio/try-buy for details.
Intel Data Center Group
9
Industry Recognition for Intel’s Transcoding Solutions
“By utilizing hardware for the functions
of a codec that do not change and
software running on compute elements
in the graphics processing unit (GPU)
for functions that can, Intel® Quick
Sync Video (Intel® QSV) delivers high
performance at low power”
Intel Data Center Group
10
Introducing
Moonshot
x 45 hot-plug servers per
Moonshot Chassis
HP ProLiant m710
Xeon E3 4-core (Haswell-H)
Intel Iris Pro Graphics
4 LV SODIMM
ECC RAM,
Total 32GB
Max
M.2 (120GB, 240G or
480GB SSD)
Enabling Solutions for Better Business Outcomes
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
11
Breakthrough Economics For Media Processing
Demonstrated on Moonshot 1500 with 45 HP ProLiant m710 Cartridges, Quick Sync enabled on Vantrix SW
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
12
12
Density DOES Matter!
Traditional Video Transcoding solutions
75 1U Gen 9Servers: 450 Streams
Transforming This…
Into this!
1 Moonshot 4.3U w/45 m710:
450 streams
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
13
Delivers Live Video to Any Device
Cloud based live video
Delivered more than 10M streams, 40 live channel at Sochi Olympics
Customers include NBC Sports, AT&T, Fox, & Microsoft
“We’re excited to be among the first to take advantage
of Intel’s Xeon processors with integrated
graphics that provide the transcode power to drive
higher levels of live video quality, up to
1080p/60 fps.”
--- Mio Babic, CEO, iStreamPlanet
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The HP Moonshot System clearly
represented a non-linear jump in our ability to
provide high-quality live video streaming and lower
power consumption in our cloud. We got very excited
about that.“ --- Mark Van Antwerp, VP Engineering,
iStreamPlanet
14
HP Moonshot for Mobile Workspaces
Utilize the blocks we have and the infrastructure you have for a complete solution
HP ProLiant m300
• 32gb ram per server
• HDD - 500GB, 1TB or 240G SSD
• 4x 1gb nics per server
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP ProLiant m710
•
•
•
•
32gb ram per server
Integrated GPU
120GB or 480GB m.2
2x 1gb nics per server
15
HP Moonshot for Mobile Workspace
Its all about the applications and user experience
Hosted desktop infrastructure
HP ProLiant m710
Compute power per user
•
•
•
•
•
•
Increase user density
Expand the footprint of XenApp
applications
Lowest cost per user
Increase user density
Deploy m710 across multiple use
cases
With XenServer
Virtual desktop infrastructure
HP ProLiant m710
•
•
•
•
Isolate network traffic on a per user
basis
Eliminate the ‘boot storm’
Eliminate ‘noisy neighbors’
Choose processor based on user
needs
Application delivery
HP ProLiant m710
Isolation/Security
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
16
“Intel Xeon processors with
integrated graphics
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Other names and brands may be claimed as the property of others
Powered by HP Moonshot
19
HP Moonshot – The Ecosystem for Innovation
Awards
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
18
GARTNER MAGIC QUADRANT for Modular Servers
This graphic was published by Gartner, Inc. as part of a larger research
document and should be evaluated in the context of the entire document. The
Gartner document is available upon request from HP: Here
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select only
those vendors with the highest ratings or other designation. Gartner research
publications consist of the opinions of Gartner's research organization and
should not be construed as statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular purpose.
Source: Gartner, Inc. Magic Quadrant for Modular Servers; Andrew Butler, George J.
Weiss, Errol Rasit, Carl Claunch, Hiroko Aoyama, 04 May 2015
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
19
Call to Action
Go to show floor: See Moonshot and talk to Intel representatives
Start your Intel Media Server Studio Eval: Developers can start for free
Attend upcoming events:
Intel Data Center Group
20
Thank you
Jim Blakley,
[email protected]
Dr. Tom Bradicich
[email protected]
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.