1. sports
2. tennis

April 21, 2015
Luanne Santangelo
Parks & Recreation Director
City of Palm Coast
305 Palm Coast Pkwy, NE.
Palm Coast, FL 32137
Luanne,
The following is the Operational and Financial Summary Report for PCTC for March 2015
FINANCIAL SUMMARY FOR MONTH ENDING March 2015
Current
Year to Date
Revenue
Tournament Fees
Court Fees
Annual Pass Fees
Shop Revenue
Private Instruction
Clinics/Camps
Food and Beverage
Misc
Total Revenue
Actual
Budget
Variance
$
1,970 $
$
6,187 $
$
$
9,425 $
Pr. Year
1,211 $
759
$
7,678 $
5,547 $
5,383 $
2,131
7,882 $
(1,695)
$
38,636 $
47,297 $
43,223 $
(8,661)
1,076 $
2,439 $
(1,363)
$
8,084 $
6,871 $
5,340 $
1,213
- $
- $
-
$
- $
- $
- $
-
$
4,943 $
7,965 $
(3,022)
$
23,733 $
33,374 $
32,396 $
(9,641)
$
63 $
86 $
(23)
$
465 $
413 $
383 $
52
$
- $
- $
-
$
- $
- $
(120) $
-
$
14,239 $
19,583 $
(5,344)
$
88,021 $
124,869 $
116,976 $
(36,848)
Cost of Sales
Merchandise
Food and Beverage
Gross Margin
$
596 $
1,662 $
(1,066)
$
1,889 $
4,578 $
3,288 $
(2,689)
$
546 $
1,634 $
(1,088)
56% $
1,667 $
4,442 $
3,166 $
(2,775)
58%
36%
Total Payroll
Other Expenses
Management Fee
Net Operating Income
- $
Budget
$
EBITDA
- $
Actual
-
Total Operating Expenses
$
31,367 $
Variance to
Budget
30,371 $
(21,942)
$
50 $
28 $
22
38% $
222 $
136 $
122 $
86
$
13,643 $
17,921 $
(4,278)
$
86,132 $
120,291 $
113,688 $
(34,159)
$
11,511 $
11,937 $
(426)
$
67,981 $
79,706 $
74,192 $
(11,725)
$
-
$
-
6,825 $
(20)
84,449 $
(15,214)
$
-
$
-
(841) $
(3,832)
(44,953) $
(7,220)
$
-
$
-
$
-
$
-
$
$
6,805 $
(4,673) $
$
$
56,340 $
(38,189) $
71,554 $
(30,969) $
$
1,821 $
1,667 $
154
$
10,927 $
10,000 $
10,927 $
927
$
(6,494) $
(2,508) $
(3,986)
$
(49,116) $
(40,969) $
(55,880) $
(8,147)
Executive Overview
March revenues finished below budget due shortfalls in Camp/Clinics/Instruction and Annual Pass Holders.
The expected grant will be $10,000, as received in prior years, is still expected and should hit in late April early
May. Once funds are received, Tennis Center should be very close if not ahead for YTD Budgeted numbers.
Payroll finished at $11,511.00 for $67,981.00 (13%) under budget YTD.
Operating expenses finished at 6,805.00 for $56,340.00 YTD.
MTD EBITDA was ($4,674.00) vs. a budget of ($841.00)
YTD EBITDA is now at ($38,189.00) vs. a budget of ($30,970.00) and a PY of ($44,954.00).
Tennis Shop/Merchandise
$747.95 in merchandise was sold and $214.20 in stringing. We had 12 stringing jobs completed for the month.
The Ball Machine used 13 times for the month.



New demo racquets were brought in-Old demos were put for sale. 2 of 3 have been sold.
New ladies shirts and wristbands were brought in and received very well. 5 shirts and 3 wristbands
were sold.
New hats and visors were also ordered that will be great for the summer months.
Pass Holders
In the month of March, we signed up 1 brand new pass holder to PCTC. We also renewed a 3 month pass
and collected the second quarterly payment for 1 couple pass holder.
We have 100 singles pass holders compared to 125 in 2014. We have 26 couples pass holders which is the
same as 2014 and 1 family pass compared to 2 family passes in 2014. One of the 2 family passes from 2014
changed to a couple pass for 2015.
2 single pass holders that had been pass holders prior to 2014 that rejoined for 2015 and we have 2 single
pass holders that joined in the late fall of 2014 as part of the New Faces Night that joined as an annual pass
holder in 2015.
Upcoming Events



April 24th: NEW Faces Night 5:00pm-8:00 pm. Representatives from the Friends of Tennis join us to
welcome new players and to help get them in to games at PCTC.
May 11th – May 14th: Ladies Spring Tune-Up “Boot Camp” 11:30am-1:00pm $35 for pass holders / $48
for non-pass holders.
Saturday, May 16th: Friends of Tennis Annual Scholarship Fund tournament.
Marketing Initiatives



Monthly newsletter and weekly updates emailed to data base of 405. Weekly FB posts with Crossposts to Twitter.
Website is up to date with current information and prices.
All events are posted on the city’s website calendar, as well as “BIG BOARD”
Court Fees
$1963.14 in court fees for the month of March. This included 5 Frequent Player card purchases (Purchase 7
court times and receive one FREE).
8 players participated in the Monday Open Tennis, 41 Sunday Drop In players, and 23 Saturday Drop In
players.
We were closed a portion of 2 different days due to rain.
Classes & Clinics







$3005.50 in clinics for the month of March. Approximately $1450 of this was due to pre-payments for
Junior Clinics session 3, which runs thru the second week of May.
Morning Adult Clinics were rained out 2 mornings.
We offered a March Madness Adult Clinic Special in March…..buy 4, get 1 FREE!!! We had 5
participants purchase the Morning Blast special and 4 purchase the Techniques & Tactics special.
They will have until April 15th to use the 5 clinics. 1 player purchased the special package who is
new to PCTC and 1 is a returning player who is not a pass holder but has participated in
programs previously.
A NEW beginner Adult Clinic began on Monday, March 2nd at 12:00pm. It is called 1, 2, 3 Tennis and
will be offered at an introductory price of $10.00 per clinic. There was no clinic on Monday, March 16th
and March 23rd. Currently there are 3 participants who have joined.
A NEW beginner junior clinic called Racquet Rookies (ages 5-7) will take place on Mondays from
5:00pm-5:30pm. 4 new students have enrolled in this class. These juniors will eventually graduate
to the “quick start” program.
Currently there are 16 juniors enrolled in the quick start (ages 5-9) program on Monday and/or
Wednesday evening. There are 7 juniors in the Junior Development (ages 10-14) program on
Wednesday evenings. There are 3 juniors in the Big Shots (ages 8-12) program on Tuesday
and/or Thursday evenings.
Junior programs are steadily growing and we have additional new classes planned for the fall. Our
retention and continuity has been exceptional.
Lessons
$1480.00 in private lesson revenue was collected, this includes 2 adult non-pass holder six pack ½ hour
lesson packages ($175.00 each), 1 adult pass holder six pack ½ hour lesson package ($150.00). Six pack
lesson packages are “purchase 5 lessons and get 1 free”. These lesson packages are available for purchase
year round. The lessons must be used within 4 months of the purchase.
Our GVTL teams are consistently participating in team warm–up clinics. This is when 3-4 members of the
team participate in a 30 minute warm up prior to their scheduled match. Their season runs through the month
of April.
March Events




A NEW beginner Adult Clinic will begin on Monday, March 2nd at 12:00pm. It will be called 1, 2, 3
Tennis and will be offered at an introductory price of $10.00 per clinic.
March 18th: Battle for the Palm Coast Cup – FPC and Matanzas High Schools play against each
other at PCTC – CANCELLED (schools could not work out a schedule that was agreeable to both
teams)
March 20th: Spring Fling Event: Pass Holders ($8) and Non-Pass Holders ($15). We had 10 pass
holders and 6 non-pass holders.
March 23rd – March 27th: Spring Break Camp: We had 5 juniors sign up for spring break camp, 3 of
which are new to PCTC and not currently in programming. The other 2 are currently active in junior
programs at PCTC.
o Camp was cancelled on Monday due to rain and wet courts.
o For our campers already in our programs, they continued working on their skills to include
mechanics, agility and footwork.
o Spring Break Camp is a great opportunity to bring together children who are both new to the
program and currently active, all with an emphasis on a game based, fun approach.
o An end of the week pizza party was had on Friday to celebrate their accomplishments.
MARCH MADNESS SALE: Purchase 4 Morning Blast OR T&T Adult Clinics and get 1 FREE!!
We had 5 participants purchase the Morning Blast special and 4 purchase the Techniques & Tactics special. They
will have until April 15th to use the 5 clinics. 1 player purchased the special package who is new to PCTC and 1 is a
returning player who is not a pass holder but has participated in programs previously .
SUMMARY
March overall finished below budget, but showed improvement in court fees over prior year. We experienced
an increase in court fees above monthly budget and MTD prior year. Newly expanded merchandising,
increased marketing and events should allow continued improvement. Brad, Eric and Debbie will continue to
work with Parks and Recreation to improve after school programs/clinics, increasing both youth and community
involvement.
Respectfully Submitted,
Jody Graham
Regional Operations Executive
KemperSports