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SUMMER SCHOOL 2015
UNDERSTANDING THE MAJOR CHALLENGES OF BUSINESS AND
TOURISM INDUSTRY IN EUROPE
COURSE PROGRAM
Highlights:
•
•
Earn 6 US or 12 ECTS credit hours in an attractive short term program
Enjoy discovering a dynamic economic region with an exceptional touristic attractive
aspect.
•
Meet and exchange with key professionals during classes and corporate visits.
•
Acquire survival skills in French or brush up on your French.
•
Learn about local culture and socialize with students from all around the world
Course description:
Session 1 : Doing
Business in Europe’
Course title
Introduction to the
European Union and
Contemporary Issues
Managing Business
Operations in Europe
French Instruction
and Culture
22nd June – 3rd July 2015
Teacher
Duration
12 H
US credits
1
M. MEYNARDI
15 H
1
Béatrice DEFORCHE
12 H
1
Michel FAURE
Days trips:
Geneva :
Turin :
visit to the United Nation Palace
+ free time in the old city
Visit to Lavazza + free time
INSEEC Chambéry Campus - 12, avenue du Lac d’Annecy - Savoie Techno lac - 73381 Le Bourget du Lac Cedex - France Tél : +33 (0)479 253
351 - Fax : +33 (0)479 253 354 - inseec-alpes.com
Session 2: understanding
Tourism Industry in
Europe’
Course title
Trends in the European
Tourism Industry
6th July – 17th July 2015
Teacher
Dustin
Duration
12 H
US credits
1
Dustin
15 H
1
Béatrice DEFORCHE
12 H
1
Effective Project
Management.
French Instruction
And Culture.
Day trips :
Chamonix
Cable car to the Brevent + free time
INSEEC Chambéry Campus - 12, avenue du Lac d’Annecy - Savoie Techno lac - 73381 Le Bourget du Lac Cedex - France Tél : +33 (0)479 253
351 - Fax : +33 (0)479 253 354 - inseec-alpes.com
Subject : Introduction to the
European Union and
Contemporary Issues in Europe
Professor : Michel Faure
Contact : Michel Faure
[email protected]
Objectives :
Give a general idea of Europe’s organization and its socio-economic roles.
Understand business stakes in Europe through various professional experiences.
Syllabus :
1. Europe’s history and geography
2. Europe’s economy and society in general + some examples of European countries
a) The institutions
b) The Euro zone
c) Economic exchange within Europe
d) Economic exchange between Europe and the rest of the world
3. Work environment in Europe
a) The industrial sector with a focus on food, cosmetic and pharma-biotech industries
b) Companies’ strategies
c) Sales experiences in multinational companies and small/medium-size enterprises
d) Business approach and practices towards European customers
4. Debate on the future of Europe - business perspectives and work opportunities
Bibliography : (to be determined)
Evaluation method :
Final exam: multiple choice
questionnaire and small group case
study
INSEEC Chambéry Campus - 12, avenue du Lac d’Annecy - Savoie Techno lac - 73381 Le Bourget du Lac Cedex - France Tél : +33 (0)479 253
351 - Fax : +33 (0)479 253 354 - inseec-alpes.com
Contact :
Professor :
Subject :
Marc Meynardi
Managing Business Operations
in Europe
Objectives : In view of managing and succeeding an M&A in the EU, this course gives in-depth
understanding of the European Union mechanisms and economic environment. It provides the
students with the tools to know the 4 European zones, their strengths and weaknesses, their cultural
features, and their strategic opportunities for foreign investors.
Syllabus : course schedule and detailed content of each session:
Introduction to Europe
1. The major characteristics of the European Union
Governance
Governing bodies and interactions
Economy:
A challenging situation
2. European M&A analysis
Strengths and weaknesses of European economies
Analysis of Southern, Northern, Eastern and Western Europe
M&A in Europe
Policy and incentive
3. Intercultural management
Europe cultural features
The Hofstede cultural theory and the cultural insights.
Intercultural management
Dealing with local team.
Teaching methods:
Lectures, movie, case studies, live example met by M. Meynardi
Bibliography :
Dennis Campbell, "Mergers and Acquisitions in Europe: Selected Issues and Jurisdictions" Kluwer
Law
International, 2011
Eamonn Figleton, "In the jaws of the dragon: America’s fate in the coming era of Chinese
dominance", Thomas
Dunne Books/St. Martin’s Press, 2008
Hans Jakob Roth, "Managing China", Hans Jakob Roth Publishing, 2007.
Marc Meynardi, Bien communiquer avec vos interlocuteurs chinois, AFNOR, 2010,
Marc Meynardi, Réussir vos négociations en Chine, AFNOR 2011
http://ec.europa.eu/economy_finance/index_en.htm
Evaluation method :
100% Final exam
Professor :
INSEEC Chambéry Campus - 12, avenue du Lac d’Annecy - Savoie Techno lac - 73381 Le Bourget du Lac Cedex - France Tél : +33 (0)479 253
351 - Fax : +33 (0)479 253 354 - inseec-alpes.com
Subject :
European Trends in the Tourism
Industry
Dustin Mc Eldowney
Contact :
[email protected]
Objectives :
This course will further advance the students’ knowledge of trends within the tourism
industry with an emphasis on Europe. Students will learn to appreciate the links between
trends and foreseeable changes in the tourist population.
Studies will cover destination development, trending destinations in Europe such as
resorts, winter and summer sport(s), outdoor recreation and heritage attractions.
At the conclusion of this course, students will have acquired a greater insight into the
unique aspects of travel and tourism in Europe in order to become more effective
practitioners.
Syllabus :
Insight into emerging trends in tourism.
Types of tourists: Tourist, traveler and excursionist.
Determinants and motivators of tourism demand.
Explain the unique challenges of tourism and hospitality in Europe.
Present an understanding of the historical developments in travel and tourism in the
region.
Provide students with an understanding of the environmental, socio-cultural, and
economic impacts of travel and tourism.
Classes will consist of lectures and case studies.
Bibliography :
European Tourism 2014 - Trends & Prospects (Q2-2014) -- Quarterly Report (Q2/2014) European
Travel Commission (ETC)
Trends in European Tourism Planning and Organisation - by Carlos Costa , Emese Panyik, Dimitrios
Buhalis
Evaluation method :
TBA
INSEEC Chambéry Campus - 12, avenue du Lac d’Annecy - Savoie Techno lac - 73381 Le Bourget du Lac Cedex - France Tél : +33 (0)479 253
351 - Fax : +33 (0)479 253 354 - inseec-alpes.com
Subject :
Effective Project Management in
Tourism
Professor :
Dustin Mc Eldowney
Contact :
[email protected]
Objectives :
The aim of this course is to develop a graduate that has sound knowledge of tourism
and project management so that tourism projects can be well managed and meets the
intended mission goals.
Students will learn to formulate responses and actions to industry challenges, develop
solutions to address problems
Acquire successful strategizing skills for destinations, companies, trade organizations,
and governmental agencies from the tourism sector.
Syllabus :
•
•
•
•
•
•
Recognize the ultimate goal of the project(s).
Explain the range of guidance and a realistic timetable (project plan that covers
deadlines, budget, etc.).
Learn to cultivate, manage and collaborate with a multidimensional project team.
Acquire insight into best practices of successful project managers:
communication, team building, effective monitoring and analysis.
Students will gain knowledge of information sources, research tools and methods
of analysis.
Develop time management tools to design a coherent and comprehensive project
schedule.
Classes will consist of lectures and case studies.
Bibliography :
Successful Project Management – Jack Gido
Strategic Management in the International Hospitality and Tourism Industry - Levent Altinay
Evaluation method :
TBA
INSEEC Chambéry Campus - 12, avenue du Lac d’Annecy - Savoie Techno lac - 73381 Le Bourget du Lac Cedex - France Tél : +33 (0)479 253
351 - Fax : +33 (0)479 253 354 - inseec-alpes.com
Professor : Béatrice DEFORCHE
Subject : French
Contact :
[email protected]
Objectives: This course will enable students to start or improve their language skills in French.
It is specifically designed to help them acquire basic language abilities and essential communicative skills
according to their level. Students will be taking a test on the first day of the course to assess their level.
Teaching method: in class, emphasis is placed on oral practice and interactive learning activities in a real life
approach to the language. It will include simple routine tasks, common polite phrases and exchange of
information in order to help students develop their communication skills in daily life situations.
We will work in pairs and use role playing activities as well as authentic documents to help you survive and
experience relationships in the new culture.
Syllabus :
Systematic vocabulary work and practice of common expressions in everyday situations and short dialogues.
• Greetings and introductions
• Meeting people and asking basic questions
• Making invitations/ Making a date
• Saying what you like and dislike.
• Asking and indicating a direction
• Situational dialogues in a shop, in a bar, in a restaurant, at the station
Grammar
• Genders, days, months, seasons, numbers, time, reg. and irreg. verbs model verbs.
• Basic tenses : present, past and future;
• Basic questions and negations.
• Comparisons, possessive forms
• Pronouns.
Integrated pronunciation work.
Bibliography :
1. Ch. Andant, A propos cahier d’exercices, PUG 2009
2. M. Grégoire, Grammaire progressive du français niveau débutants, nouvelle édition, CLE international 2011
3. R. Mérieux, Y.Loiseau, Latitudes 1 Didier, 2009
4. S.Schein R. Mimran S. Poisson : Zénith A1, CLE International, 2013
5. B. Tauzin et A L. Dubois, Objectif Express le monde professionnel en français, Hachette, 2006
6. TV5 Monde
7. Presse : mon petit quotidien
Sites : jeFrench.com ; www.lepointd fle.net ; bonjour de France ; françaisfacile.com, Babylone, etc
Evaluation method :
50% oral participation + 50%
listening comprehension and
written test.
INSEEC Chambéry Campus - 12, avenue du Lac d’Annecy - Savoie Techno lac - 73381 Le Bourget du Lac Cedex - France Tél : +33 (0)479 253
351 - Fax : +33 (0)479 253 354 - inseec-alpes.com
INSEEC Chambéry Campus - 12, avenue du Lac d’Annecy - Savoie Techno lac - 73381 Le Bourget du Lac Cedex - France Tél : +33 (0)479 253
351 - Fax : +33 (0)479 253 354 - inseec-alpes.com