TIJ1O - Exploring Technologies
Student Name:
!
!
Semester:
Communications Technology: Image Composition Unit
Mr.Snyder and Mr. Elsie Rotation:
Unit Objective: Create a magazine cover for a new and exciting magazine that is about to hit the new stands. Just like Oprah, you will feature yourself on the cover of the magazine that features articles and photos on a topic that will excite
Castlebrooke students. The challenge is to produce a visually exciting magazine cover that makes use of design processes and elements that are found in your competitors’ magazines.!
Grade 9 Exploring Technologies - Magazine Cover Rubric
Hierarchy - Demonstrated Effectively Through Visual Elements
(Thinking 10%)
R
Level 1
Level 2
Level 3
<5
5 - 5.9
6 - 6.9
7 - 7.9
Does not meet
requirements
- Hierarchy demonstrated on Masthead, Kickers and Cover lines
Through use of colour, variety of scale and proportion, font choice and placement of elements
Dominant Cover Photo “sells” the magazine, Masthead Brands the magazine
Kickers, Cover lines and Inset Photos - Support Magazine Theme
(Communication 10%)
Does not meet
requirements
- Includes min. 3 kickers and cover lines
- Uses effective wording to capture the interest of the consumer
- Correct spelling and grammar used throughout
Typography Choices - (Fonts)
(Knowledge 10%)
Does not meet
requirements
- Max. 3 different fonts on page
- Legible style, size and colours chosen
- Font styles suit magazine theme
Application of Photoshop Technical Techniques
(Application 40%)
- Cover Photo and Minimum of 3 Cover line images included (4 Photos total)
-
Images are high quality, not distorted, and original backgrounds are cleanly removed, edges are refined
(quick selection tool, magic wand tool etc.)
Shapes used to anchor text and image
Multiple layers are used and named
Final Design Connects to Research and Concept Sketches
(Final Evaluation 5%)
- Makes a connection to research and concept sketches
Final Presentation, Overall Layout, Final Design
-
< 20
Does not meet
requirements
0
Does not meet
requirements
(Final Evaluation 25%)
Cover effectively combines images, text and shapes to create a visually engaging design
All pages are submitted and are organized in presentation order
All assignment elements are included on cover
Visual elements are aligned and create visual flow through the cover
< 12
Does not meet
requirements
Effective hierarchy is not
evident on Cover.
None of the kickers, photos
or cover lines stand out on
page
Some hierarchy conveyed by
emphasis of some elements, such
as; Masthead, Cover photo and
kickers. Important elements begin
to stand out on the page.
Cover does not include 3
kickers and cover lines.
Included cover lines are too
wordy or do not effectively
support magazine theme.
Inset photos not tied to cover
lines. Proper grammar and
spelling is lacking.
Level 48
4++
-
10
Good hierarchy achieved. Cover
photo, Masthead and kickers stand
out from the rest of the magazine
cover.
Emphasis of elements gives
strength to some elements over
others.
Excellent demonstration of hierarchy through a
variety of design techniques; size, colour,
placement and font style.
Consumer’s eye will be drawn to the cover
elements on the store shelf
2 or more kickers and cover lines
are included and wording choices
could be more interesting to
capture the interest of the
consumer. Inset photos somewhat
relate to cover lines. Contains
some spelling and grammar errors.
3 or more kickers and cover lines
are included and
kickers support the cover lines and
together they effectively support
the theme of the magazine. Inset
photos grouped and related to
cover lines. Correct spelling and
grammar observed throughout
3 or more kickers and cover lines support the
theme of the magazine. Engaging/creative
phrases and word choices are used to grab the
interest of the consumer. Excellent choice of
Inset photos which are grouped and related to
cover lines. Correct spelling and grammar
observed throughout
More than 3 fonts are used.
Font choices are not suitable
for the theme.
Words very difficult to read
based on typography design
choices.
3 or fewer fonts styles are used but
lack consistency in design. Some
words are difficult to read due to
design choices. More appropriate
design choices should be
considered to the to support the
magazine theme.
Max. 3 font styles used. Fonts
compliment one another on the
page to create 1 visual design.
Choice of colour, size, placement
and style creates hierarchy of text.
All words easily legible from a
distance.
Max. 3 font styles used. All fonts compliment
one another on the page to create 1 visual
design. Kickers have impact and add
emphasis to the cover lines. All words easily
legible and make a good choice for theme.
20 - 23
24 - 27
28 - 31
Fewer than 3 images are
used. Cutting out of images
is easily noticeable and lacks
refinement. Shapes were not
used or are ineffective in
anchoring the images and
text.
Few layers named.
Fewer than 4 images used. Cut
out of images is can be detected
without zooming in. Edge
refinement can be improved. Few
shapes were used with
effectiveness in colour choices to
anchor the images and text. Some
layers named.
1
2
Lacks connection to
research.
Shows some connection to
research.
4 images were used. Cut out of
images difficult to detect when
zoomed in. Edges are clean and
blend well with background.
Shapes are used effectively to
anchor text and images.
Most layers named.
3
Connects to research.
/10
32 - 40
4 images cut out. Images edges cannot be
detected when zoomed in. Edges are clean
and include fine detail in original image.
Shapes are used to strengthen and support
images and text through choice of placement,
size and colour.
All layers named.
4-5
!
/10
/10
/40
Mark
15 - 17
17.5 - 19.5
20 - 25
Missing at least 2 pages.
Cover lacks organization, a
unified colour scheme and
font choices. Consumer will
find it difficult to visually scan
through the magazine and
determine the theme and
inside story contents.
All but 1 page submitted. Cover
needs further organization of image
and text placement. Some
conflicting colours/fonts choices.
Somewhat difficult to visually scan
through the magazine and
determine the theme and inside
story contents
All pages submitted. Cover design
is organized and demonstrates
unity of colours, fonts and has
strong image choice and
placement. Visually interesting
and allows the consumer to scan
the cover to determine magazine
theme and contents.
All pages submitted. Organization of cover
leads the eye through the entire page. Text
and shapes compliment one another and
demonstrate unity of colours, fonts throughout.
Strong image choices and placement. Cover
has impact and consumer can scan to
determine the theme and contents.
!!
!
!!
Mark
/5
12 - 14
!!
Mark
Strong connection to research.
Final Mark
Comments:
Mark
/25
!
/100