EMILY LAM
Graphic & Web Designer
emilylamdesign.com
[email protected]
647.893.6214
CV
EMILY LAM
Graphic & Web Designer
emilylamdesign.com
[email protected]
647.893.6214
QUALIFICATION PROFILE
RELEVANT EXPERIENCE
Detail-oriented and innovative graphic designer with more than 7 years of
graphic design experience. Skilled at developing project designs while
demonstrating strong skills in typography, layout and colour theory. Capable
of accomplishing tasks at the most efficient and timely manner, while ensuring
compliance with design specifications. Possess the ability to work efficiently
within fast-paced environments as well as to function collaboratively with
diverse teams. Bilingual in English and Chinese. Technically well-versed in
using Adobe Creative Suite CS6 (Photoshop, Illustrator, InDesign, Flash,
After Effects and Dreamweaver) and Microsoft Office (Words, Outlook,
PowerPoint and Excel) on both Mac and PC platforms. Working knowledge
of HTML, CSS, SEO, Google Analytics and Final Cut Pro.
Cleo, Division of Comark Inc. - Toronto, ON, Canada
Senior Graphic Designer 2010 - Present
SKILLS
• Conducted research regularly and provided recommendations on the latest
marketing trends and best practices for online and in-store consumer experiences.
Graphic Design, Online Marketing, Web Design, Visual Design, Print Design,
User Experience Design, Email Marketing, E-commerce Design, Package Design,
Logo Design, Pre-press Experience, Creative Strategy, Concept Research and
Development, Editorial Design, Typography and Colour Theory, Social Media
Design, Corporate and Brand Identity, Photo Art Direction, Team Leadership
• Assisted in the development of digital and social media strategy. Ensured strong
visibility of social media presence through Facebook and Pinterest to effectively
drive brand awareness, engagement and traffic to website. Utilized Offerpop to
design Facebook contests.
• Conceptualized and generated design of emails, web, signage, flyers, booklets and
advertisements for marketing functions. Implemented essential branding, reviews
and initiated the approval of all press-ready creative before sending files to printers.
• Excelled in quickly reacting to business, especially e-commerce which involved
developing email and homepage designs up to 5 times a week.
• Directed all photo shoots in art director’s maternity absence; from development
of visual concepts to providing post-production instructions to photographer.
• Assumed responsibility in presenting seasonal campaign concepts to executives,
managers and associates within the quarterly meetings.
• Conducted research with Inbox Marketer and Google Analytics to obtain key
insights on consumer conversion and on-site activities.
• Actively participated in meetings with visual merchandising team in designing
seasonal in-store campaigns.
• Rendered creative assistance to all departments including garment label designs,
executive presentation slide-shows and buyer’s product knowledge.
• Maximized profitability by carefully controlling budget for marketing projects.
• Facilitated necessary training and coaching for junior graphic designers.
Provided peer reviews and feedback on design projects.
E & E Design - Toronto, ON, Canada
Freelance Graphic Designer 2010 - Present
• Facilitated meetings with clients to discuss design specifications.
• Handled the development of print-ready files from start to finish and managed
the printing process with outsourced print companies.
• Displayed expertise in designing for wedding invitations, event posters, brochures
and postcards as well as online / web design and logo design for clients.
CV
Cleo, Division of Comark Inc. - Toronto, ON, Canada
Junior Graphic Designer 2008 - 2010
OTHER EXPERIENCE
• Managed the resizing, retouching and uploading of images for marketing purposes.
Otherhalf Chinese Stem Cell Initiative - Toronto, ON, Canada
Promotional Assistant (Volunteer) 2012
• Administered expert oversight of regular research on competitors and directly
reported details to the executive team.
• Developed designs and produced all signage in-house from start to finish.
EMILY LAM
Graphic & Web Designer
emilylamdesign.com
[email protected]
647.893.6214
• Ensured stable communication with store associates in order to provide support
for any signage needs.
• Instituted analysis of all creative files before deployment and printing to ensure
the efficiency of size and formats.
Under the Banyan Tree - Toronto, ON, Canada
Freelance Graphic Designer (Volunteer) 2008
• Pioneered the development and presentation of PowerPoint slides for grants.
• Took charge of designing the agenda for organization’s gala event.
Ryerson Career Centre - Toronto, ON, Canada
Graphic Designer 2006–2008
• Generated and utilized promotional materials which included pamphlets, posters
and floor decals for events and workshops.
• Took charge of assessing all printing requirements prior to the final production.
• Sustain strong communication with hiring and sponsor companies in acquiring
information and logos for creative materials.
• Accomplished the development of logos for the Student Services Department
and Career Vault online database.
Li & Fung Trading LTD. - Hong Kong, China
Product Development Assistant 2006
• Led the generation of layouts for customer presentations.
Power Unit Youth Organization - Toronto, ON, Canada
Stage Manager (Volunteer) 2007–2008
Sonata Music - Toronto, ON, Canada
Piano Teacher and Receptionist Assistant 2002–2005
TCCSA Immigration Help Centre - Toronto, ON, Canada
Office Administrator (Volunteer) 2001–2002
EDUCATION AND CREDENTIALS
User Experience Design Part-Time Course 2015
Bitmaker Labs, Toronto, ON, Canada
Digital Publishing Part-time Course 2009
Centennial College, Toronto, ON, Canada
Bachelor of Fine Arts in New Media, with Honours 2008
Ryerson University, Toronto, ON, Canada
Thesis - “Tristas” (an interactive video installation)
Awards:
• One of three nominations for New Media Festival’s Social Awareness Award in 2008
• Ryerson Image Arts Award and 3rd Year Prize of Merit for 2005 to 2006
• Dean’s List for academic year for outstanding achievement in Communication & Design
TRAINING
• Delivered support for the coordinator with regards to the setup of displays for buyers.
Ladies Learning Code HTML & CSS Seminar 2015
• Oversaw the analysis of creative trend reports and highlights on Hong Kong
Fashion Week.
Retail Advertising and Marketing of Canada Presentation 2013
• Proactively participated in general design meetings and initiated the presentation
of current fashion trends.
Kelby Training, The Photographer’s Photoshop CS5 Power User Tour 2011
Design Thinkers' Seminar 2009
Logo and stationary prototypes for my freelance design company - E & E design.
Overall look and feel is clean, simple, modern with an edge; achieved with the use of
simple san serif typeface and colour treatment.
COMPANY IDENTITY
Cleo, a Canadian fashion retailer brand for women, had launched their e-commerce
website in 2010. The website offers customer access to the latest fashion 24/7, as well
as trendy style tips, new promotions, and events. I had actively participated in this
project from the very beginning. My work and design can be seen all throughout the
site - from splash pages and banner bars to pop-ups and icons. I have also utilized my
skills in HTML and User Experience throughout this project.
www.cleo.ca
WEB DESIGN
To increase the number of email sign-ups on cleo.ca, I had proposed a design for email
subscription pop-up on the company’s landing page. The result was extremely
successful. This pop-up is still being utilized to this day and occasionally with
different designs. For example, shipping information was added during the Holiday
to give users the important details about timing on product delivery.
WEB DESIGN
In today’s competitive retail environment, it is important for email designs to
communicate messages clearly and to be able to capture the customers' attention
instantly. These goals were achieved by displaying great fashion images, effective use
of typography and utilizing special effects such as animations in .gif formats. Optimizing
for mobile devices is also crucial in creating successful email designs. Executing these
designs in a timely manner was one of my many responsibilities at Cleo.
EMAIL CAMPAIGNS
11” by 17” in-house prints designed to be utilized in store as an associate selling
tool as well as product knowledge for office staff. I took charge in the design of
these prints, including the development of tag lines and copies. I also assisted
in the photo shoots for the featured items.
PRINTS
Designed the identity of Cleo fashion retail’s new bonus points loyalty program launched in Spring 2015. Worked with marketing research team on the logistics
of this program, including customer education and user experience.
LOYALTY PROGRAM
Plastic clippers
Example of capper side insert placement with current signage provided as instruction to the field.
Photographic images produced for Cleo fashion retail utilized in marketing
across omni-channel, including online, email buzz, and store graphics. I took
lead in providing innovative concepts and photo art direction. I also directed
the photo shoots and post-production process effectively with the photographer
and team of talents, which resulted in high-quality shots that successfully
supported the marketing campaigns.
ART DIRECTION
New associate discount card designs created for Comark Inc., a Canadian fashion retailer
when the company requested an update to their current design. The company’s logo was
utilized within the design in a modern and sophisticated style.
COMARK DISCOUNT CARD
Gift card holder design for Cleo fashion retail in Holiday 2013. I was in charge of
the conceptualization, design, and press-ready creative approval before production.
I also played a key role in the coordination of distribution and communication to
stores in regards to the use of this gift card holder.
GIFT CARD HOLDER
Reusable tote bag designs created for Cleo in support of the Breast Cancer Society
of Canada. All proceeds generated from the sale of these bags go to breast cancer
research. I took lead in design, structured all layouts for production, approved
press checks, and obtained accurate price quotes of this project.
TOTE BAG DESIGN
Stylish and branded coupons created and produced seasonally for distribution during
store events. I took charge in the creation of these coupons from start to finish, including
layout designs and press approvals.
BOUNCE BACK COUPONS
Examples of Cleo fashion retail’s window designs. I had conducted seasonal
research and developed conceptualization for all windows, followed by meetings
with the visual design team and Art Director to present creative ideas. Once finalized,
production-ready files were created and printing with vendors were coordinated.
I also managed press approvals, budget and distribution to stores.
STORE WINDOWS
EMILY LAM
Graphic Designer
more examples and references available upon request
emilylamdesign.com
[email protected]
647.893.6214