OFDA Announces Winners of First Dealers Choice Survey Awards

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OFDA Announces Winners of First Dealers Choice Survey Awards
Dealers Sound Off About Satisfaction of Manufacturers in Six Categories
ALEXANDRIA, VA (September 17, 2012) Office Furniture Dealers Alliance (OFDA) has announced the winners
of its 2012 Dealers Choice Survey. Formerly known as the Dealer Manufacturer Satisfaction Index Survey (DMSI),
the newly revamped survey is more comprehensive and aimed at providing product-category-level feedback from
dealers of all sizes on the full range of support they receive from their primary non-aligned suppliers, including
more specialized furniture manufacturers. Dealers were asked to rate their top-volume non-aligned suppliers in
each of six product categories recognized by the Business and Institutional Furniture Manufacturers Association
(BIFMA).
“Nearly 2,000 votes were cast for Manufacturer of the Year in the Workstation/Systems, Seating, Casegoods, Filing,
Tables and Storage categories,” said Chris Bates, OFDA President. “We were very pleased with the number and
range of responses for this first year and believe that the survey data will be invaluable to both dealers, who will be
able to see where suppliers rank, and for those manufacturers mentioned, which will benefit from the feedback on
their company’s product offerings and support services to dealers.”
2012 Dealers Choice Survey Award Winners
Workstations/Systems – AIS, Inc.
Seating – Global- The Total Office
Casegoods – National Office Furniture
Tables – Global- The Total Office
Filing – Great Openings
Storage – The HON Company
“OFDA and office furniture dealers throughout the country are honored to have these winning manufacturers as
strong supporters of our industry,” stated Sandi Jacobs, OFDA chair and President/COO of Sidemark of Santa Clara,
CA. “These manufactures have earned special recognition through their support and dedication to the dealer
community and are models by which to gauge best practices that contribute most to future industry success.”
The award is based on a carefully structured, anonymous dealer poll that measures six functional areas of
manufacturer performance that are of greatest importance to a diverse cross-section of dealers throughout North
America. The award program recognizes those manufacturers that deliver the most consistent and effective
overall support to dealers in all of those areas in each of size product categories. Awards will be presented to
manufacturers on the closing morning of this year’s OFDA Dealer Strategies Conference, October 28-30 at the
Cosmopolitan Hotel in Las Vegas.
About OFDA - The Office Furniture Dealers Alliance (OFDA) is the trade association for office furniture dealers and their
trading partners. Founded in 1904, the Association provides vital research, information, training, and networking services to
office furniture dealers. The full report will be available shortly at www.ofdanet.org or (800) 542-6672.
301 North Fairfax Street ● Alexandria, Va. 22314-2696 ● 703 549 9040 ● Fax: 703 683 7552 www.ofdanet.org
OFDA is a division of the Independent Office Products and Furniture Dealers Association