Presents NEWCASTLE PRIDE Sponsorship Opportunities FRIDAY 17TH TO SUNDAY 19TH JULY 2015 PUT PRIDEE IN YOUR R BUSSINESSS AND D ENG GAGE WITH H THEE LGB BT CO OMMUNITY WELCOME TO NEWCASTLE PRIDE 2015 – A YEAR IN WHICH WE CELEBRATE ONE LOVE. Following the success of last year’s pride celebration, which welcomed 65,000 people from across the region, UK and overseas, Newcastle Pride is back and the event will be even bigger than before. This year we’ll be staging a mega three day celebration with eight satellite events running throughout the months of July and August – our biggest and most ambitious festival ever. It will be welcoming, loud and proud and offers the perfect opportunity for organisations to get involved and engage with the LGBT community and our allies. Our theme this year is ‘One Love’ as we commemorate 45 years since the first Pride event was staged in New York following the Stonewall Riots. This marked the turning point for gay rights around the world and we’ll be reflecting on this important milestone with a number of satellite events, printed material, a parade featuring replicas of banners from pride events over the decades and main stage speeches. This unique celebration, hosted by the Lesbian, Gay, Bisexual and Transgender community, welcomes all the community as we come together and celebrate the rich diversity Newcastle and the North East has to offer. It’s about sharing ideas, learning from one another, changing perceptions, promoting health and wellbeing, celebrating diversity, raising awareness and, of course, having lots of fun. It’s also a fantastic opportunity for businesses, charities and organisations to get involved. THIS YEAR WE HOPE TO INCREASE OUR ATTENDANCE FURTHER WITH A BIGGER AND MORE DIVERSE CELEBRATION. Here are some great facts about last year’s event: • The festival ran from 5th July to 4th August and included a gallery exhibition, two film screenings, talks, five social events, Paws with Pride (family pet show which attracted over 2000 people), and the main event – Newcastle Pride - which ran for three days • 65,000 people engaged with the festival • The estimated economic impact to the region was £7.8million • In PR terms (based on a six month campaign including print, broadcast and month-long FM broadcast on Pride Radio ) we generated £1million in positive awareness • 87% of those who attend travelled from the Northeast with visitors from throughout the UK including York, London, Brighton, Glasgow, Bradford, Edinburgh, Belfast, Aberdeen, Birmingham, Liverpool and Manchester • 8% stayed in a hotel – generating over 4,500 sleepers. Hotels included: Jurys Inn, Holiday Inn, Sandman Signature, Grey Street, Hotel Indigo, Hilton, Roomzzz, New Northumbria Hotel, The County Thistle, Copthorne, Sleeperz, Royal Station Hotel • 7,000 people marched through Newcastle as part of the Pride Parade • 5,000 people engaged with our satellite events • 94% rated the festival Excellent/Good • 310 people were screened for STI’s – ranging from Chlamydia to HIV • 200 people attended the first candle lit vigil to end Newcastle Pride *figures based on 728 completed surveys “Newcastle Pride is not just a symbol of the importance the LGBT community plays in our city, it’s a beacon of our progressive and inclusive values here in Newcastle. The stronger and more successful Newcastle Pride is, the greater our national and international reputation will become as a great place to live and work.” “Newcastle Pride 2014 was a huge success, attracting tens of thousands of visitors, both nationally and internationally, to the city for the weekend. It is a testament to those involved, the city and Newcastle’s LGBT community, that the programme continues to evolve every year and we very much look forward to welcoming even more visitors to the city in 2015.” “Newcastle Pride is a fantastic festival and something that we at 1879 Events are hugely proud to be associated with, our involvement is not just about delivering a commercial service, it is about showing support for an event that celebrates and triumphs inclusivity, a core value that we embrace wholeheartedly. Newcastle Pride plays such a huge part in the local economy and from a business sense it provides great exposure for our brand, making the economic benefits of supporting the event very valuable. Brand association and support for this event offers business a great return on investment in terms of awareness to the many thousands of people that are engaged with it.” “The annual Pride festival does an amazing job of celebrating the LGBT community in NewcastleGateshead. It sends a very positive message to local people and visitors; reinforcing our reputation as a destination that offers a genuinely warm welcome for everyone. Pride also offers significant economic benefit with increased spending across the destination’s hotels, restaurants and bars. The influx of visitors to the city centre, particularly the city’s LGBT district, helps support local businesses and encourages further investment. We’re very fortunate to have Newcastle Pride and all the positive benefits it brings to NewcastleGateshead and the wider region.” New wcasstle Pridde 2014 65,000 There are many reasons why your organisation should get involved with Newcastle Pride 2015. Economically it makes sense: • One in sixteen people in the UK identify themselves as LGBT, that’s over 3.7million people or 157,000 in the North East • LGBT consumers make up a powerful and lucrative spending group estimated to be worth £70-81 billion to the British economy • A report from YouGov identified that 60% of LGBT people, over 2 million British consumers, are more likely to buy services from organisations who market to the community • Three in five LGBT people will engage with an organisation that is LGBT aware • 42% of heterosexuals are more likely to give their business to organisations that are LGBT ‘friendly’ • Each year we, as a community, spend £5.8bn on Dining Out; £5.7bn on Fashion; £1bn on Concert & Theatre Tickets; £2.4bn on Hairdressing; £3bn on Electronics and £4.7bn on Travel (including £47million on honeymoons!) • Speaking of which; there are 60,000 couples in civil partnerships in the UK with an estimated 15,000 couples expected to convert to marriage status in the next three years – think of the parties! Simply on the numbers; a same sex couple earning 25-41% more than the average salary with fewer dependants and more disposable income is a market you simply cannot afford to ignore. We can’t promise you 3.7 million customers however by supporting Newcastle Pride your organisation will be promoted to tens of thousands of people who attend our events, visit our website and join our social networking pages. You’ll be sending a clear message that your organisation welcomes all consumers regardless of gender, race or sexual orientation and it will send a positive message to your team, many who will be LGBT or have close family and friends who are, that you are proud employer. You will also be helping to promote equality and fairness; working towards a safe environment where lesbian, gay, bisexual and transgender individuals can promote their culture and work towards removing the social exclusion experienced by many - now that’s a powerful message. There are many ways your organisation can get involved. You can make a donation to our charity, fundraise on our behalf, offer services in kind or raise your profile by becoming one of our key sponsors. Sponsoring Newcastle Pride will not only introduce a new consumer market but will also help to promote equality and fairness where lesbian, gay, bisexual and transgender individuals can promote their culture and work towards removing the social exclusion experienced by many. If you would like more information on Northern Pride or would like to help our charity by making a donation, fundraise on our behalf, offer sponsorship in kind or sign up to one of our fantastic Newcastle Pride packages please get in touch. Attendance 7,000 Joined the Pride parade £1m Positive PR generated promoting Newcastle/ North East as a destination 20 Supporting fringe events UK’s biggest free Pride event * 8% Stayed in hotel – 1,848 sleepers over £7.9m Mark Nichols Chair of Northern Pride Events Ltd PUT PRIDE IN YOUR BUSINESS AND JOIN US FOR NEWCASTLE PRIDE 2015 Northern Pride Events Ltd is a not for profit charity. over * 94% Of those attending said Pride was excellent/good INTERNATIONAL APPEAL It’s not just people in the North East or even the UK that attend Newcastle Pride. Visitors from as far as Amsterdam, Gran Canaria, Sydney, Tokyo and even the USA all flock to our festival making a truly international celebration. Economic benefit * 99% Said they would come back for Pride 2015 *Statistics based on questionnaire results – 1,266 participants SPONSORSHIP PACKAGES WE’VE AN EXCITING RANGE OF SPONSORSHIP OPPORTUNITIES FOR YOU TO GET INVOLVED WITH THIS YEAR WITH PACKAGES TO SUIT ALL BUDGETS. IT’S IMPORTANT TO NOTE THAT DUE TO THE POPULARITY OF NEWCASTLE PRIDE MOST PACKAGES WILL BE SPONSORED BY MAY SO MAKE SURE YOU DON’T MISS OUT AND SIGN UP TODAY. Friday / Saturday / Sunday PLATINUM PACKAGES MAIN STAGE SPONSOR – Package sponsored by NE1 SATELLITE EVENT SPONSOR MAIN SPONSOR BARS & CATERING – Package sponsored by 1879 EVENTS £9,000 THREE SPONSORS £3,950 (ex VAT) As the sponsor of our Satellite Events you’ll be a key partner of Newcastle Pride ‘One Love’ 2015 festival. We’ll be staging eight events, starting from 4th July, leading up to the main weekend including film screenings, talks, social events, get involved activities and you’ll take top billing. You’ll also be the main sponsor of our popular Paws with Pride family day which is the biggest, campest, pet show in the region. Last year over 2,000 people and 300 four legged friends had a fun day in the sun and this year we are expecting even more to get involved (more details can be found at the end of this pack). Here’s what is included within the package: • Your organisation’s logo on our sponsors page at www.northern-pride.com which attracts over 150,000 unique visitors per year (May 2015 to April 2016) with a click through to your site • Name check in communications and press releases and through social networking - 10,000 followers and rising • Your organisations logo and message on our main stage screen at Newcastle Pride (viewed by 60,000 people). A minimum of four showings per day • Exhibition space at each of our satellite events including name checks at each event by the compere • Ten Golden Circle wristbands for Saturday & Sunday to gift to work colleagues or customers (four wristbands each if more than one sponsor) • Four weekend passes to our VIP Lounge (Two passes if more than one sponsor) • One full page advert in our A4 Magazine/Pride Guide 7,000 copies (half page advert if more than one sponsor) • Name check on Northern Pride’s weekly radio show featured hosted by Pride Radio, the region’s only online LGBT Radio Station. Average monthly listeners – 250,000 (May 2015 to August 2015) • Thirty second radio advert on Pride Radio – online and FM – includes production and the advert aired 30 times in July leading up to and including the main pride event. You’ll also be the main sponsor of our Black Tie Ball in May which includes a table for 10 for your organisation. Contact Peter Darrant 07939 610 947 E: [email protected] Saturday RAINBOW PACKAGES PARADE SPONSOR MAIN SPONSOR £3,600 THREE SPONSORS £1,500 (ex VAT) No Pride would start without a parade and as our sponsor you’ll be at the front of the celebration. It’s a chance for LGBT people and their families, friends and work colleagues to stand together and openly promote one community. Starting at Newcastle Civic Centre the parade proudly marches through the heart of the city centre before making its way to the ‘party in the park’. It’s an opportunity for your organisation to be loud and proud. Last year 7,000 people took to the streets in a carnival spirit. Drums played, people cheered and the Pride party was applauded by thousands of shoppers and visitors to the city. This year we are expecting even more people to get involved as we celebrate ‘One Love – 45 years of World Pride’. As the sponsor you’ll receive: • Your logo on our sponsors page at www.northern-pride.com which attracts over 150,000 unique visitors per year (May 2015 to April 2016) with a click through to your site • Your logo on the Parade Banner which leads the parade • Name check in communications and press releases and through social networking - 10,000 followers and rising • Eight Golden Circle wristbands for Saturday & Sunday to gift to work colleagues or customers ( Four wristbands each if more than one sponsor) • Four weekend passes to our VIP Lounge (Two passes if more than one sponsor) • One half page advert in our A4 Magazine/Pride Guide 7,000 copies. (Quarter page advert if more than one sponsor) • Name check on Northern Pride’s weekly radio show featured hosted by Pride Radio, the region’s only online LGBT Radio Station. Average monthly listeners – 250,000 (May 2015 to August 2015) • Thirty second radio advert on Pride Radio – online and FM – includes production and the advert aired 30 times in July leading up to and including the main pride event. ONLY VALID FOR ONE MAIN SPONSOR • Free Market stall for Saturday and Sunday at the Main Pride event RAINBOW Contact Peter Darrant 07939 610 947 E: [email protected] DETACH & DISPLAY THIS POSTER Friday 17th Saturday 18th & Sunday 19th July 2015 Join us for the BIGGEST, FREE LGBT FESTIVAL the North East has ever seen! Town Moor, Newcastle & Newcastle’s Vibrant Gay Scene Main Stage Acts Health Zone Family Zone Dance Tent Women’s Tent Bear Zone Fun Fair Market Stalls Paws with Pride Food Outlets & Bars Cabaret Tent Satellite Events Golden Circle VIP Marquee SPONSOR A ZONE Saturday THE STEVE PASKE HEALTH ZONE MAIN SPONSOR £4,500 THREE SPONSORS £1,750 (ex VAT) Named after one the North East’s leading promoters of LGBT issues and a generous supporter of Northern Pride, The Steve Paske Health Zone covers three large 50 x 30ft marquees offering lifestyle, health and wellbeing, complimentary therapy advice and support. This zone really changes lives and is one of the most visited areas at Pride. Saturday CABARET TENT SPONSOR MAIN SPONSOR Saturday DANCE TENT SPONSOR MAIN SPONSOR £3,000 TWO SPONSORS £1,750 £3,000 TWO SPONSORS £1,750 (ex VAT) Featuring the best in local, national and international drag artistes; the Cabaret Tent is one of the most popular areas to visit. It’s fun, camp, colourful and can be a little OTT which means it’s an over 18s area. (ex VAT) Popular with our younger crowd; the Dance Tent plays the latest sounds from many of the UK’s established and up and coming DJs. It’s a non-stop party of Dance, House, Club, Techno, Trance and maybe the odd classic. Sunday THE FAMILY ZONE MAIN SPONSOR £4,500 THREE SPONSORS £1,750 (ex VAT) In 2013 we introduced our Family Zone; a place where gay, lesbian and heterosexual parents could bring their children for creative play and fun. It was a huge success and now in its third year is an important part of the Pride Festival. The area is staffed by CRB checked professionals and offers a positive environment for young people to learn and grow. Children have no prejudice and with many having same sex parents, this is an important zone if we are to break down barriers and rid ourselves of discrimination from future generations. With space to play and fun activities, it’s a great zone to sponsor. Sunday THE WOMEN’S ZONE MAIN SPONSOR £3,000 TWO SPONSORS £1,750 (ex VAT) The Women’s Zone is a popular space for women to meet and socialise. It has its own performance stage, health workshops and is a safe place for women to come together to raise issues and share views. Sunday THE BEAR PIT MAIN SPONSOR £3,000 TWO SPONSORS £1,750 (ex VAT) Lions, tigers and this year Bears – oh my! It’s our Bear Zone with great music, entertainment and lots of bearded buddies. It’s a space for men to gather, socialise and find out more information about health matters that relate to them. This area will be popular with men and is an over 18s area. As sponsor of a zone you’ll benefit from: • Your organisation’s logo on our sponsors page at www.northern-pride.com which attracts over 150,000 unique visitors per year (May 2015 to April 2016) with a click through to your site • Your logo on the zone marquees • Name check in communications and press releases and through social networking - 10,000 followers and rising • Name check by the Main Stage comperes throughout the three day event • Your organisations logo and message on our main stage screen (viewed by 60,000 people). A minimum of four showings per day • 10 Golden Circle wristbands for Saturday & Sunday to gift to work colleagues or customers (Five wristbands each if more than one sponsor) • Four weekend passes to our VIP Lounge (Two passes in more than one sponsor) Contact Peter Darrant 07939 610 947 E: [email protected] • One half page advert in our A4 Magazine/Pride Guide 7,000 copies. (Quarter page advert if more than one sponsor) • Name check on Northern Pride’s weekly radio show featured hosted by Pride Radio, the region’s only online LGBT Radio Station. Average monthly listeners – 250,000 (May 2015 to August 2015) • Thirty second radio advert on Pride Radio – online and FM – includes production and the advert aired 30 times in July leading up to and including the main pride event. ONLY VALID FOR ONE MAIN SPONSOR PER PACKAGE You’ll also get an amazing warm feeling that you are supporting a charity that promotes respect, awareness and diversity; that educates and eliminates prejudice; a charity which offers health and wellbeing advice and promotes community cohesion – priceless! Sunday 2nd August 2015 (VENUE TBC) 11am to 4pm PAWS WITH PRIDE MAIN SPONSOR £3,600 THREE SPONSORS £1,500 (ex VAT) The biggest, campest and most fun pet show you’ll ever see. Paws with Pride is a popular family event for dog owners to show off their pooches and pet lovers to get close to their favourite animals. From Llamas to kestrels, meerkats to reptiles, horse rides and displays – there really is something for everyone. It’s the perfect opportunity to promote your service to a captive audience and there’s a chance for you to walk away with a trophy in our popular dog categories including waggiest tale, best fancy dress, campest pooch, best biscuit catcher and more. Last year over 2,000 people and 300 four legged friends enjoyed the day. This opportunity is also included in our Satellite Sponsor package and includes: • Your organisation’s logo on our sponsors page at www.northern-pride.com which attracts over 200,000 unique visitors per year • Name check in all communications and press releases and through social networking - 10,000 followers and rising • Four Golden Circle wristbands for Saturday to gift to work colleagues or customers (Two per sponsor if more than one package sold) • Compere announcements throughout Paws to promote your service • Opportunity to present a trophy during our dog competition • One full page advert in our Pride Guide 5,000 copies (half page advert if more than one sponsor) • Airtime on Northern Pride’s weekly radio show featured hosted by Pride Radio, the region’s only online LGBT Radio Station. Average monthly listeners – 250,000. • Thirty second radio advert on Pride Radio – online and FM – includes production and the advert aired 30 times in July leading up to and including the main pride event. ONLY VALID WITH ONE MAIN SPONSOR • An amazing warm feeling that you are supporting a charity that promotes respect, awareness and diversity; that educates and eliminates prejudice; a charity which offers health and wellbeing advice and promotes community cohesion – priceless! Contact Peter Darrant 07939 610 947 E: [email protected] We have a range of other sponsorship opportunities for you to get involved with OFFICIAL WEBSITE SPONSOR ONE SPONSOR £1,500 (ex VAT) With over 150,000 unique visitors to our website your main banner advert will be seen by everyone accessing information, things to do and events to attend. Sponsorship runs from May 2015 through to April 2016 and includes four weekend passes to our VIP Lounge and a quarter page ad in the Pride Guide. Saturday / Sunday NEWCASTLE PRIDE VIP AREA SPONSOR Saturday / Sunday GOLDEN CIRCLE WRISTBAND SPONSOR ONE SPONSOR £2,500 (ex VAT) For those festival goers who like a bit of class; Pride’s VIP area is the place to be seen. There’s great views of the stage, private bar, a chance to mingle with the Acts and posh loos! As the sole sponsor you’ll feature on our website with a click through to your site, your logo will appear above the VIP Marquee, you’ll receive 10 VIP weekend wristbands to gift to friends or work colleagues, a quarter page ad in the Pride Guide and the VIP wristbands will feature your organisations name. The VIP area will also be named after you on all promotional material and banners - The YOUR NAME HERE VIP Area. £2,000 (ex VAT) Popular with the crowds who like to be at the front of the stage. Your logo will appear on the wristbands for the Golden Circle (5000 produced), you’ll feature on our website with a click through to your site and you’ll receive four weekend passes to our VIP Lounge plus 25 Golden Circle wristbands for both days to gift to friends or work colleagues plus a quarter page ad in the Pride Guide. The Golden Circle will also be named after you on all promotional material and banners The YOUR NAME HERE Golden Circle. OFFICIAL WRISTBAND ONE SPONSOR SPONSOR £1,950 (ex VAT) Your organisations name will appear on our official fundraising wristband (silicon). Last year over 5,000 were worn by members of the community and many still wear them now. This fantastic sponsorship opportunity includes your logo on the wristband and on our website, two weekend passes to our VIP Lounge, 100 wristbands to gift to friends or work colleagues and a quarter page ad in the Pride Guide. This year we’ll be producing 7,000 official wristbands. OFFICIAL LANYARD SPONSOR ONE SPONSOR £1,950 (ex VAT) Your organisations name will appear on our official fundraising lanyard. Last year over 4,000 were worn by the LGBT community and many still wear them now. This unique advertising opportunity includes your logo on the lanyard and on our website, two weekend passes to our VIP Lounge, 100 lanyards to gift to friends or work colleagues and a quarter page ad in the Pride Guide. This year we will be producing 6,000 lanyards. NEWCASTLE PRIDE 2015 APP £1,500 (ex VAT) MAY 2015 TO APRIL 2016 Following the success of last year’s Newcastle Pride App we are re- launching the application for 2015 but this time it will be FREE to download. Packed full of pride goodies and information; the app will feature your logo on the main home page with a page on the application dedicated to your organisation. You’ll also be able to ‘push’ offers throughout the year and with a quarter page ad in the Pride Guide, your logo on our Main Screen promoting the app (minimum or four showing per day), a banner ad on our website promoting the app (over 150,000 unique visits per year) and four weekend passes to our VIP Lounge - it really is a ‘smart’ sponsorship opportunity. Saturday / Sunday MARKET STREET ONE SPONSOR £1,500 (ex VAT) The Market Street is one of the most visited parts of Pride featuring over 100 traders promoting their services. As the main sponsor the Market Street will be named after your organisation – The YOUR NAME HERE Market Street – with your logo on banners promoting the trading area. You’ll also receive a prominent market stall on the street, a quarter page advert in the Pride Guide, your logo on the sponsor’s page on our website and two weekend passes for the VIP Lounge. Contact Peter Darrant 07939 610 947 E: [email protected] Sunday NEWCASTLE PRIDE CANDLELIT VIGIL ONE SPONSOR £1,000 (ex VAT) The candlelit vigil formerly closes the Pride weekend and is a special moment for friends and loved ones to gather, reflect, remember those we’ve lost, the persecution that many have felt and to offer hope for the future. The event takes place at Newcastle Civic Centre and ends with candles being lit in a moment of thought. As the sponsor of this unique vigil you will receive a quarter page advert in the Pride Guide, your logo on the sponsor’s page on our website, promotion on our Main Stage screens as we promote the vigil, name check on Northern Pride’s weekly radio show featured hosted by Pride Radio, the region’s only online LGBT Radio Station. Average monthly listeners – 250,000 (May 2015 to August 2015) and two weekend passes for the VIP Lounge. Alternatively you might want to: • Advertise in our Pride Guide from as a little as £250 • Promote your business by displaying two of your banners at the main entrance to Pride and a quarter page in the Pride Guide - £395 or £495 which includes your logo on our website for a year with a link through to your site. *All prices exclude VAT. Alternatively if you’d like to take a market stall, visit our website www.northern-pride.com and download a pack. Contact Peter Darrant 07939 610 947 E: [email protected] A4 GUIDE 7000 COPIES* DISTRIBUTED THROUGHOUT THE REGION *5000 Copies downloaded online PUT PRIDE IN YOUR ORGANISATION 190mm 277mm FULL PAGE PORTRAIT ADVERT £795 plus VAT 190mm 135mm HALF PAGE LANDSCAPE ADVERT £475 plus VAT 91.5mm QUARTER PAGE PORTRAIT ADVERT Advertise in the Pride Guide and your logo appears on Northern Pride’s website (sponsors page) from May 2015 to April 2016 Artwork to be supplied by client 135mm £250 plus VAT “Newcastle Priide iss onne of a number of events Northern n Priide Eventts Ltd stages each year. We are a not foor profi fit charity and relyy on the support of priivatte and third sector organisationns.. Your sponsorsship reaally will make a difference. Put Prid de in yourr buusinness and join us for the bigggest LGBT celeebrattion the North East has ever seen - Newcastlee Prid de 2015” BACK COVER Markk Niccholss - Chhair Norttherrn Pridde Evvenntss Ltdd Sponsoring Northern Pride will not only introduce your company to a lucrative consumer market but will also help to promote equality and fairness where lesbian, gay, bisexual and transgender individuals can promote their culture and work towards removing the social exclusion experienced by many. Getting involved with Newcastle Pride offers you a fantastic opportunity to engage with the LGBT Community and sends out a powerful message that your organisation supports our aims for a tolerant and inclusive society. There are many different ways to engage with Newcastle Pride ‘One Love’ 2015. For more information please call Peter Darrant 07939 610 947 or email [email protected] DCS LTD Suite 10, 2nd Floor, City Quadrant, Westmorland Road, Newcastle upon Tyne NE1 4DP Darrant Creative Solutions Ltd is proud to be the corporate fundraiser for Northern Pride Events Ltd for the second year Northern Pride Events Ltd is a registered charity. Charity No: 1141053 Company No: 6800265 Reg Address: Northern Pride, Suite 10, 2nd Floor, City Quadrant, Westmorland Road, Newcastle upon Tyne NE1 4DP DCS . WORKS
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