the NEW DIGITAL MAGAZINES FOR PEOPLE WHO LOVE TO CREATE
NOR THRIDGE PUBLISHING MEDIA KIT :: SUMMER 2013
the NEW DIGITAL MAGAZINES FOR PEOPLE WHO LOVE TO CREATE
FOR IMMEDIATE RELEASE
June 24, 2013
NORTHRIDGE PUBLISHING ANNOUNCES DIGITAL ISSUES
In response to current market trends and a radical shift in the media industry as a whole,
Northridge Publishing is excited to announce the development of their new and exclusively
digital publications. On par with top media providers, Northridge’s new publications will feature
cutting edge technology that allows for an enhanced experience that is only available with digital
publications. Features include:
• in-issue video & video
• slideshow and animation capabilities
• the ability to search issues, bookmark favorite pages, and add notes, along with other
digital magazine industry standards
The digital magazines will initially be offered online, via their newly redesigned website,
NorthridgePublishing.com, and for iOS, via an app for iPad, iPad Retina, and iPad Mini, with plans
for developing issues specifically for Android in upcoming months. The magazines will be viewable
through additional devices with a flash-enabled web browser and an HTML5 version will be
released at the end of the year. Beginning with the August 2013 issues, all of their publications will
be converted to the new format, replacing traditional print issues. The June and July 2013 issues are
available to subscribers in their standard online format.
Along with the change to all-digital content, Northridge Publishing has announced that July 2013
will be the final issues of Simply Handmade and Bead Trends. Jeff Stephens, Director of Operations,
describes the new direction and consolidation of titles as a “drive to return to the heart of what built
Northridge, while leveraging up-to-date technology to continue to provide the most current crafting
inspiration in the highest quality delivery.”
Pam Baird, Editor-in-Chief, states, “We started our company over fifteen years ago with a desire to
promote the preservation of memories and the creativity of paper crafting, and that continues to
be our passion and the mission of our company. We celebrate the talent of our readers as we share
ideas to help you create your own scrapbook layouts, cards, mini books, projects, and more. Over
the past few years we have noticed a dramatic change in the way consumers are choosing to receive
our publications – digital is now the preferred method of the majority of readers. To fulfill our desire
to deliver our readers with the best possible content in the best possible way, we have made the
decision to discontinue traditional print publishing and focus all of our efforts on providing fresh
and exciting digital magazines.”
Northridge Publishing, a division of Octavo Media, LLC, is the leading publisher of a wide variety of consumer magazines
including Scrapbook Trends, Cards, Cricut Magazine®, Cricut Magazine® Idea Books, Create: Idea Books, Signature
Series, and Creative Retailer. For more information, visit www.northridgepublishing.com.
N O R TH R I D G E PUB L I S H IN G. ON LY TH E BE S T. ON LY ON LIN E .
Everyone is online! It’s where people gather to socialize, learn, and shop. Put your products in
the forefront of their conversations by being part of our magazines, our email blasts, and our
social media. Your customers look to us for inspiration, and they will look to you to get them
excited about new products and creative solutions. You’ll not only be on their computer, their
tablet, and their phone, you will be right there with them as they are seeking inspiration for
creativity, and only a click away when they need supplies to create with.
All of a sudden, your advertising opportunities are endless!
The Online Publishers’ Association predicts that 47 percent of Internet-using Americans will own a
tablet by next year, up from 12 percent last year. And 61 percent of tablet users have purchased
digital content. 1
In 2012, about 39% of respondents got news online or from a mobile device, up from 34% in 2010,
when the survey was last conducted. About 43% of those aged 50 to 64 get some form of digital
news yesterday compared with 60% of the younger age groups. What stands out more, when it
comes to age, is the degree those under 30 are moving away from traditional delivery systems
altogether. 2
1. Hybris AG
2. Sasseen, Jane; Olmstead, Kenny; Mitchell, Amy. “Digital: As Mobile Grows Rapidly, the Pressures on News Intensify.”
The Pew Research Center’s Project for Excellence in Journalism “The State of the News Media 2013”.
http://stateofthemedia.org/2013/digital-as-mobile-grows-rapidly-the-pressures-on-news-intensify/#fn-12962-3
the NEW DIGITAL MAGAZINES FOR PEOPLE WHO LOVE TO CREATE
S CRAPBO O K T R ENDS MAGAZINE
After 15 years as a top-selling print publication, Scrapbook
Trends has been redesigned as a digital magazine that will
inspire you more than ever! Dedicated to helping you capture
the memories of special events and everyday moments,
Scrapbook Trends is a collection of layouts submitted by
talented readers with a variety of styles and tons of great ideas.
315,588 YEARLY CIRCULATION, AUG 2013
CA RDS M A GAZINE
Card-makers’ favorite publication, CARDS Magazine, will
continue to deliver the best ideas for creating the most beautiful
cards. You’ll love the variety of styles represented, and with the
new online options, you will be able to see more of the card ideas
you love, for every occasion you want to celebrate!
326,760 YEARLY CIRCULATION, AUG 2013
CREA TE: IDEA B OOKS
Create: has the best of scrapbooking and card ideas, all compiled
into specialty-themed idea books. Titles include perennial bestsellers like Christmas Cards, Holidays, and Mini Albums, along
with other favorites like Vintage, Embellish, Stamping, and more!
311,268 YEARLY CIRCULATION, AUG 2013
S IGN A TURE SER IES
Top industry designers now have the opportunity to show off even
more winning personality in their books. With added features like
video and audio available, you’ll feel like you are sitting down and
creating with your favorite crafting icons!
308,472 YEARLY CIRCULATION, AUG 2013
the NEW DIGITAL MAGAZINES FOR PEOPLE WHO LOVE TO CREATE
CRICUT M AGAZINE ®
Cricut Magazine features the best and brightest of Cricut®
creations. We’ve gathered ideas for layouts, cards, mini albums,
fabric, home décor, vinyl projects, and more. With your Cricut
machine the possibilities are endless, and with Cricut Magazine,
the results will be fabulous!
434,052 YEARLY CIRCULATION, AUG 2013
CRICUT M AGAZINE ® IDEA B OOKS
Our Cricut Magazine Idea Books will gear you up for a whirlwind
of Cricut® crafting. Themed titles include Cricut Birthdays, Cricut
Cards, Cricut Holidays, Cricut Home Décor, Cricut Families, and
Cricut Quick & Easy.
315,060 YEARLY CIRCULATION, AUG 2013
CREA TIVE RET AILER
You can expect to find the newest products, the latest trends, and
the hottest industry news in each issue. Our business experts
provide business education, thought-provoking tips and ideas, and
most of all, invaluable inspiration!
368,652 YEARLY CIRCULATION, AUG 2013
S E E MO R E ! We would love to show you sample issues of our publications! Please
contact Jenni Guynn at 801-225-9988 x140 or [email protected].
M A G AZIN E A DVE RTIS IN G
One click and our readers will be on your website. Instant sales and immense
opportunity await! We’d love to help you take advantage of our full spectrum of
available features to help you reach new customers in fresh and exciting ways.
1. SFP ( ST R AIGHT FR OM PR INT ) ADS
Non-interactive ad built for print and proportionally
scaled to display on device in portrait mode, with one
URL link. Zoom feature enabled at request.
2. DFT ( DESIGNED FOR T AB LET ) ADS
Non-interactive ad designed specifically for portrait
display at 100% on tablet devices, with one URL link.
Ads should be sized at 300 ppi at 768 px W x 1024 px H.
All text should be 16 pt or larger.
3. EFT ( ENHANCED FOR T AB LET ) ADS
Non-interactive ad designed specifically for portrait
display at 100% on tablet devices, with interactive
capability that may include video, audio, and slideshows
with up to three hotspots.
Ads should be sized at 300 ppi at 768 px W x 1024 px H.
All text should be 16 pt or larger.
N E E D D E S IG N H E LP? We have an in-house design team that can help prepare your ad.
Please contact us for rates and deadlines.
I T’ S A L L A BOUT TH E E X PE RIE N CE
Through interactive ads, your target market will be able to experience your products and
your brand like never before. Incorporate video, audio, slideshows, hot spots, animation,
and web content right into your ad. One click and you are talking directly to your
customer, demonstrating your latest products, and putting your best foot forward!
EF T A D S P E C IFICA TIO N
• Ad must be delivered as an InDesign file. Ads should be sized at 300 ppi at 768 px W x
1024 px H. All text should be 16 pt or larger.
• Each ad may contain 3 hotspot layers and/or a total of 3 interactive elements, each
designed on their own layer. Combined file size not to exceed 10 MB.
• Elements must be within safety area, a minimum of 50 px from all sides.
• Each ad submission must include a pdf storyboard and/or rich text document
identifying interactivity placement and specifying all URLs.
• All ads are locked in portrait orientation.
HOTSPOTS
Additional information or interactivity displayed when rolled over.
• Each hotspot must be built on a separate layer.
• The base ad must include advertiser logo.
• Close button required in top right corner of all hotspots.
• Hotspot pages may contain video, slideshow, audio, or web elements.
V ID E O
Video is streamed (not downloadable). Run time limited to 2 minutes.
• Format: .MP4; H.264; Frame Rate: 29.97 fps; Max file size 10 MB.
• Preferred size: 4X3 ratio: 480 px W x 360px H (no letterboxing).
• Variable Bit Rate: Target Bit Rate: .6 mbps (600kbits); Maximum Bit Rate: .8 mbps
(800kbits)
• Start and end video on image frame, not a blank frame. Northridge will add play
button.
• Auto-play 30-second video without audio may be embedded. Max file size 1 MB.
S L ID E S H O W
May include up to 10 photos supplied as 300 dpi jpegs.
• Images must be provided as 300 dpi sRGB JPEG files, all the same size.
• Name images according to play order.
• Please specify whether slideshow should be auto-play or user-activated (via tap or swipe).
• All slideshows will feature a fade transition with a default duration of 3 seconds unless
otherwise specified.
AUD I O
Embedded audio file, maximum of 1 minute
• Format: MP3; 32 kbps, 22 kHz, Mono (sound level normalized to -6dBDS)
UR L A C T I VAT I O N & W EB ELEM ENTS
• Text links in artwork will be activated. Any additional links must be requested.
• Incompatible links may not be activated.
• In-app content from your website can be viewed on your ad, but any links that close the app
and go directly to the browser will not be accepted. Web content should be optimized to
display on in-app browser frame for optimal user experience.
• Web content is only available to users with an online connection.
• Flash sites are incompatible with iPad and Kindle Fire. Sites should be HTML-based.
• Advertiser is legally responsible for all content.
WHA T’S SO GREA T ABO UT EFT ADS?
A Nielsen survey found that iPad owners were more likely than other connected device owners to
be intrigued by advertising, especially new and interesting types of ads that took advantage of
their device capabilities. The same survey found iPad owners were more apt to make a purchase
based on such ads as well.
US magazine readers’ response to magazine advertising on iPads is highly positive, according to
a study of iPad satisfaction, usage and response to advertising by UM and Time Inc. Asked what
elements get them to pay more attention to ads, 86% of respondents said they noticed “striking
photos and bright visuals,” while interactive features caught the eyes of 82%.
They had the greatest desire to see ads that played video, showed more product information,
featured photo galleries or slideshows, or allowed readers to get a 360-degree view of products
advertised. All these types of ads take advantage of iPad capabilities that could not be offered in
a print edition, but also could not be offered as seamlessly even in a traditional online magazine.
(eMarketer, December 2010)
D I G I TA L M AGA ZIN E A DVE RTIS IN G RA TE S
SFP (Straight from Print) Ad
Includes link activation for one URL.
$
999
$
129 9 DFT (Designed for Tablet) Ad
Includes link activation for up to three URLs.
$
149 9 EFT (Enhanced for Tablet) Ad
Includes up to three hotspot layers and link activation for up to three URLs.
+ $ 1 0 0 for VIDEO featured in ad or on a hotspot layer.
+ $ 1 0 0 for SLIDESHOW featured in ad or on a hotspot layer.
+ $ 1 0 0 for AUDIO featured in ad or on a hotspot layer.
+ $ 1 0 0 for ANIMATION featured in ad or on a hotspot layer.
E M A I L & S O CI A L M E DIA A DVE RTIS IN G RA TE S
DEDICATED CONSUMER EMAIL BLAST
480,000+ opt-in customers, half rates apply for 3 or more blasts.
$
750 - $ 1 4 9 9
DEDICATED RETAIL EMAIL BLAST
2000 retail stores.
$
700
NEWSLETTER COMPANY FEATURE
480,000+ opt-in customers, includes advertorial copy and 125 px x 125 px image.
$
400
FACEBOOK GIVEAWAYS & BLOG ADVERTORIALS
Facebook combined reach of 129,458. Please call for pricing.
N E E D D E SIGN H E LP? We have an in-house design team that can help prepare your
ad. Please contact us for rates and deadlines.
AD V E R TI S I NG S UBM IS S ION & DE A DLIN E S
AD S U BMI S S I ON REQU I REM EN TS
• SPF & DFT ADS: File formats allowed: jpeg, tiff, psd, eps, indd. If file is not flattened
and rasterized, please include all necessary support files (fonts + links), organized and
clearly named. Include a rich text document specifying URLs.
• EFT ADS: File formats allowed: InDesign (indd or idml) only. Include all necessary
support files (fonts + links) Include a pdf storyboard and/or rich text document
identifying interactivity placement and specifying all URLs.
• Name folder according to company name, issue name, and issue date and compress
before loading. Files must be under 50MB.
• Please email a low res JPEG or PNG for reference to our Advertising Department along
with notification that you have uploaded all ad materials. Changes to ads must be reuploaded via the web form and require prior approval.
UP L O A D I N S TRU CTI ONS
Upload your file using the form at this URL:
HTTP://NOR THR IDGEPUBLISHING.COM/FORMS/ADVER TISEMENT-UPLOAD
AD D E A D L I N ES ( Additional deadlines apply if requiring design assistance.)
ISSUE
AD DUE
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
NOV 15
DEC 15
JAN 15
FEB 15
MAR 15
APR 15
MAY 15
JUN 15
JUL 15
AUG 15
SEP 15
OCT 15
Q U E S T IONS ? Please contact Jenni Guynn at 801-225-9988 x140 or
[email protected].
CON TA CT US
Our readers want to see what’s fresh and new in the world of crafting, so get in touch
with us today about how we can put the spotlight on your latest and greatest!
JEN N I GU YNN
Director of Advertising
t: 801-225-9988 x140
e: [email protected]
A M Y JUSSEL
Advertising Sales
t: 801-225-9988 x128
e: [email protected]
PA M BAIR D
Editor-in-Chief
Editor of Scrapbook Trends, Signature Series
t: 208.356.4234
e: [email protected]
TAM M Y CHENAU LT
Editor of CARDS, Create: Idea Books
e: [email protected]
RO RE E R U MPH
Editor of Cricut Magazine®
e: [email protected]
N A N CY NALLY
Editor of Creative Retailer
e: [email protected]