1. technology and computing
2. hardware
3. computer peripherals
4. printers, copiers and fax
5. printers

DISCOVER YOUR
UNIVERSE OF PRINT
15
FESPA
2015
Cologne
18-22 May 2015
18-22 MAY 2015 / COLOGNE / GERMANY
#FESPA2015
FESPA 2015 FEATURE PROGRAMME
FREE EDUCATIONAL SEMINARS AND DEMONSTRATIONS AT
FESPA 2015, FESPA Fabric, ESE 2015 and Printeriors 2015.
FEATURING
REGISTER FOR FREE ENTRY
WWW.FESPA2015.COM
INSPIRE
OPPORTUNITY
LEARN
MEET UP
THINK
IDEAS
CREATE
IMMERSION
OUT OF THIS WORLD
DESIGN AND CREATIVITY
If you need information and
inspiration to support your
business decisions, check out
some of the sessions, seminars,
workshops or hands-on demos
during your visit to FESPA 2015.
A line-up of industry experts will host sessions on digital, screen, industrial and textile
printing in two theatres across all five days of the show in the FESPA Education Hub
(Hall 8). Signmakers, or any printers exploring signage as a growth application, will be
drawn to the Sign Hub within European Sign Expo (Hall 7). If you’re interested in
wrapping, decals and style then don’t miss the Wrap Hub (Hall 6) at FESPA 2015 to
explore the possibilities of wrapping a multitude of objects…
VISITOR FEATURES INCLUDE
SHOWCASE THEATRE SESSIONS • LIVE DEMOS • INTERACTIVE WORKSHOPS •
INDUSTRY INSIGHT • VEHICLE & FURNITURE WRAPPING • INTERIOR DECOR •
BRAND AGENCY SESSIONS • INDUSTRIAL INSIGHT • MARKET RESEARCH
EXPERIENCE THE WORLD
WRAP MASTERS 2015
Professional installers can experience highly technical wrap competitions during the
exhibition, whilst trying out the newest tools; heat guns, magnets, squeegees, design
software and the latest vinyl’s at FESPA’s World Wrap Masters. Test your skills against
these global competitors or simply check out the action.
WHAT’S ON?
NEW! FEATURE HUBS!
FESPA Awards
There is a galaxy of opportunity to explore with the FESPA and ESE Hubs. Take a walk
over to any of the three feature hubs, each covering every imaginable application:
signage; graphics; point of sale; interiors; outdoor; vehicles; garments; promo-wear...
you name it, it’s here!
HALL 8 - B90
HALL 7 - M115
HALL 6 - T85
18-22 MAY 2015 COLOGNE
Hear from influential speakers, take part in hands on workshops, access
advice and mingle with likeminded business people. Our three clearly defined
Feature Hubs will provide you with free access to all this and more on all five
days of the exhibition.
Don’t miss FESPA’s annual awards display whilst at FESPA 2015. The global
competition highlights excellence in execution, technical expertise, design, creativity
and print quality. Take a stroll around the award winners for inspiration for your
customers. Located within the Boulevard, Koelnmesse.
FESPA Awards Celebration Dinner
Award winners will be announced in style at the glamorous FESPA Awards Celebration
on Tuesday 19th May at Flora Koln, a beautiful historical venue positioned within the
botanical gardens. Tickets are highly subsidised by our partners and are available at
just €100 or a table of x10 for €895, a ticket provides an inclusive cocktail reception, a
sumptuous three-course dinner, drinks, entertainment and live music.
To book your tickets for the event, visit www.fespa2015.com/galanight
or simply purchase and collect from the North Entrance Awards counter.
REGISTER FOR FREE ENTRY
WWW.FESPA2015.COM
Printeriors Conference 21 May 2015
This one day conference is for visitors who want to learn even more about
the possibilities of print for the design world. Join us at the Printeriors
Conference, taking place on 21 May.
The event will cover applications, techniques, case studies, equipment, materials
and trends across retail, hospitality, residential and corporate settings to provide
a detailed insight into the explosion of the current printed interiors market.
NEW! PRINTERIORS 2015
Print for interior design exhibition
FESPA are excited to present a brand new addition to FESPA 2015. Join the
interior design world and experience the launch of Printeriors 2015. This unique
exhibition will celebrate the creative imagination and possibilities when combining
print and interior design.
Printeriors 2015 will house a showcase of interior room set scenarios, encompassing
a selection of interior design themes to inspire visitors as to how they can
integrate print with design projects. With an exhibitor list made up of international
manufactures, printers and designers showcasing a selection of printed applications
and technologies from; wallpaper, flooring, textiles and furniture to glass, ceramics,
pile fabrics and soft furnishings.
Who will visit Printeriors 2015
Architects, retailers, specifiers, hoteliers, interior designers, brand managers,
furniture designers, product designers, lighting designers, exhibition designers,
kitchen designers, print service providers and creatives.
The seminars will be led by experts in the interior design and print industries to
showcase to visitors how print can be exploited in the realms of interior decoration.
Confirmed speakers include:
Janjaap Ruijssenaars, Universe Architecture
Michael Berman, Schoos Design, Inc.
Sedat Balioğlu & Osman Ciritci, Base Dekor
Andreas Skantze, Big Image Systems AB
Mark Burmingham & Peter Morrison, ARC UK - RIOT Creative Imaging London
Jan Baden, Druckprozess GmbH & Co.
Keynote Speaker: Wayne Hemingway, MBE
The English fashion designer and co-founder of Red or Dead
will be delivering a keynote session entitled
‘Print Rules! Unleashing an Explosion of Creativity’
Find out more and book your delegate place at
www.printeriors.net/printeriors-conference
PRICE TO ATTEND PRINTERIORS 2015 CONFERENCE
If you wish to attend the conference, it is a paid for event.
Printer . . . . . . . . . . . . . . . . . . . . . €70.00
Exhibitor/Manufacturer . . . . . €100.00
Designers/Architects . . . . . . . . €50.00
Access to this one day conference
includes full programme, lunch and
networking event and drinks.
SEE THE BEST WRAPPERS IN THE
WORLD IN ACTION EVERY DAY!
Every day at FESPA 2015 the best wrappers from around the world will
share their knowledge with their peers and you, while competing for the title
of FESPA World Wrap Master 2015 on the Wrap Hub (Stand T85, Hall 6).
The first three days of the show (18-20 May) will see Europe’s best wrappers taking
part in the last qualifying competition (see overleaf for the heats timetable). The winner
of the European Final will take the remaining place in the global
final and compete to become the 2015 World Wrap Master.
The global final of the World Wrap Masters Series takes place
over the final two days of the show (21-22 May). Visitors to
the Wrap Hub over these two days will see 2014 World Wrap
Master (Kiss Lajos from Hungary) defend his title against
the winners from this year’s regional qualifying competitions
in Africa, Brazil, Russia and of course the newly crowned
European finalist from earlier in the week.
A chance to try your hand at wrapping...
The Wrap Hub is not just for the pros – try your hand in a one-on-one, head-to-head
competition to wrap a car door. Gain an insight into the craft of vehicle wrapping in
this quick-fire competition where you’ll be provided with the tools, vinyl and a quick
introductory training session from one of the World Wrap Masters judges.
You could win one of the daily bottles of champagne on offer.
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HALL 6 - T85
European Qualifiers Timetable
OFFICIAL WRAP
PARTNER
OFFICIAL WRAP
PARTNER
Watch 36 of the best wrappers from across Europe compete over
the first 3 days of the show to find the European Wrap Master –
enjoy the heats during Monday and Tuesday and the semi-finals
and final on Wednesday.
Day 1 Monday 18th May = Round 1
Round 1 competitors must wrap a door and the
front fender of an Opel Adam car in just 30 minutes!
10.15 HEAT 1
11.15 HEAT 2
12.15 HEAT 3
14.15 HEAT 4
15.15 HEAT 5
16.15 HEAT 6
Competitor 1-6
Competitor 7-12
Competitor 13-18
Competitor 19-24
Competitor 25-30
Competitor 31-36
The 24 highest scoring competitors will go through to the next round…
CREATIVE ROUND
Day 2 Tuesday 19th May = Round 2 & Creative Round
All 12 competitors compete
at the same time
Round 2 competitors must wrap a door and the
back fender of an Opel Adam car in only 35 minutes!
�10.15 HEAT 1
11.15 HEAT 2
12.15 HEAT 3
14.15 HEAT 4
Competitor 1-6
Competitor 7-12
Competitor 13-18
Competitor 19-24
Creative Round competitors have
to get creative to wrap an Eva
Solo Kitchen Gadget in less than
60 minutes!
The
top 8
compe
tit
will pro ors
gress
throug
h to th
e
semi-f
inals…
The top 12 competitors will go through to the creative round on the same afternoon…
Day 3 Wednesday 20th May = Semi-Finals & European Final
Semi-final competitors must complete a full side
wrap of an Opel Adam car in only 45 minutes!
10.15
SEMI FINAL 1
Competitor 1-4
11.45
SEMI FINAL 2
Competitor 5-8
14.00
EUROPEAN FINAL
The 3 European finalists have just two hours to
complete a full wrap of a 2m high Space Rocket!
The top 3 semi-finalists
will go through to the
European Final that
afternoon...
Over the final two days of the show, the winner of these European
qualifiers will go on to compete against the African, Brazilian and Russian
Wrap Master Finalists alongside the defending 2014 World Wrap Master,
Kiss Lajos from Hungary.
May the best wrapper win!
Good luck to all the competitors and we look forward
to crowning the 2015 World Wrap Master!
Find out more at wrapmasters.fespa.com
15
FESPA
2015
Cologne
18-22 May 2015
HALL 8 - B90
FESPA Digital
Conference Programme
Monday 18th May 2015
12.00-12.30 Large Format becomes water based –
Sustainability with Highest Print Quality
Sebastian Lenz, Head of Chemical Development, Durst
Phototechnik Digital Technology GmbH
12.30-13.00 Functional screen printing – online
reference guide. Examples and ideas for technical
and decorative applications. Online reference guide
- numerous industrial fields
The functional screen printing online reference guide
(website) will provide a comprehensive overview of
screen printing applications beyond the graphic arts
sector. The bilingual website aims at broadening the
perception of screen printing applications in numerous
industrial fields. Application areas are for instance:
automotive, architecture, electronics, PCB, energy
(solar, batteries etc.), life sciences, textile and marking.
Examples and cases will be provided by screen printers
and suppliers of systems and materials. The project is
led by bvdm/DID and implemented in cooperation with
screen printing companies, suppliers of systems and
materials and the Stuttgart Media University.
The project is launched at FESPA 2015.
Thomas Struckmeier, CEO, BLASE GmbH & Co. KG
and Karl Michael Meinecke, Senior Consultant, bvdm
13.00-14.00 Lunch and Learn with ESMA
Join ESMA for a hosted lunch and explore trends in
Industrial Printing and their applications.
Peter Buttiens, CEO, ESMA
14.00-14.30 GLOBAL Print Management with
Standardized Colours:
This session will share a brand new platform for Global
Print Management and commission, mostly required
by International Brands as well as others – fostering all
required workflow, process and operations while assuring
standardized colours across all printing points.
Mark Sanderson, Managing Director Global Sales, CMA
Imaging
14.30-15.30 Digital Tech Time Panel
Where does the future lie for mainstream wide-format
print companies and how can they differentiate their
production processes to increase profitability? What are
the principles needed to grow efficiency and maintain
margins in a fiercely competitive environment? What
can manufacturers do to assist with their technologies?
Digital Tech Time features a distinguished panel of
specialists who will discuss these questions and more.
Sophie Matthews-Paul, Consultant, Rockstro Media
Services
15.30-16.30 Alle reden über Technik!
Wo bleibt der Kunde? Wie tickt er? Was will er? Welche
Produkte müssen wir ihm bieten? Emotion und Intuition
eingebettet in den Forecast 2016 ZEIT FÜR SCHÖNES
Mara Michel, Designerin und Fachjournalistin,
Geschäftsführerin des Berufsverbandes Deutscher
Mode- und Textildesigner e.V.
16.30-17.00 Digital Printing Textiles 101
A brief overview of the different processes and
techniques that are required to digitally print onto
textiles. Scott will cover the relationship between the
different fiber types and their dyes, as well as the pre
and post treatment processes needed to properly fix
the dyes and what happens when you don’t. There is
a quick section on printer options and the best fit for
current needs and the right questions to ask machine
manufacturers before purchase.
Scott Donovan, Principal consultant, BleuPrint Creative
17.00-17.30 ECOnomise & EXcel with ECOPrint:
This session talks about innovative applied science in
MEDIA DESIGN and COLOUR TOOLS, to enhance
colour quality output and reduce production costs while significantly improving Environmental Footprint in
the printing process.
Dr. Pierre-Alain Brugger, R&D, CMA Imaging and Mark
Sanderson, Managing Director Global Sales, CMA
Imaging
Tuesday 19th May 2015
10.30-11.00 Functional screen printing – online
reference guide. Examples and ideas for technical
and decorative applications Online reference guide numerous industrial fields
The functional screen printing online reference guide
(website) will provide a comprehensive overview of
screen printing applications beyond the graphic arts
sector. The bilingual website aims at broadening the
perception of screen printing applications in numerous
industrial fields. Application areas are for instance:
automotive, architecture, electronics, PCB, energy
(solar, batteries etc.), life sciences, textile, marking.
Examples, cases will be provided by screen printers and
suppliers of systems and materials. The project is led by
bvdm/DID and implemented in cooperation with screen
printing companies, suppliers of systems and materials
and the Stuttgart Media University. The project is being
launched at FESPA 2015.
Thomas Struckmeier, CEO, BLASE GmbH & Co. KG
and Karl Michael Meinecke, Senior Consultant, bvdm
11.00-12.00 Technology is not enough - Solution
Selling - The tools and mind-set to create profitable
and long lasting relationships with your customers
Graham’s presentation takes a real time look at exactly
where our industry is and how we need to look at
positioning our services in a more cohesive way, using
combinations of technologies so that we become so
much more than just a “price point proposition” to the
markets we serve. Watch Graham demonstrate how to
build propositions that deliver compelling outcomes and
greater value to the customers he serves.
Graham Reed, Owner, Global Print Strategies/ Varia
Solutions
12.00-13.00 Marketing guide for printers who don’t
do marketing
If you’re serious about growing your business, you need
to make sure your brand and your marketing deliver.
This session will give you a blueprint for kick-starting
marketing that will deliver leads and help you grow.
Charlotte Graham Cumming, Chair at B2B Marketing
Symposium
13.00-14.00 Lunch and Learn: Industrial Inkjet
Printing with AGFA
Join AGFA for a hosted lunch and explore the
possibilities of Industrial Inkjet Printing.
Marc Graindourze, Business Development Manager
Industrial Inkjet Inks, Agfa Graphics
14.00-14.30 Colour Calibration for DP Textiles
Colour calibration is one of the most important
advantages that a printer can have. Being able to
accurately predict and maintain color control is
priceless. This discussion will teach the audience the
basics of calibrating their digital printing processes, from
ink volume and density to linearization to colour tables.
Scott will cover the different schools of thought when it
comes to calibration and when to use them.
Scott Donovan, Principal Consultant, BleuPrint Creative
14.30-15.30 The art of constant colour (basic) - part 1
This is part one of two seminars. Colour management
is undoubtedly a necessary step in any colour workflow
but it isn’t easy to grasp. It can be reduced to a set of
simple rules, though, with a practical and down-to-earth
approach. Concepts like the relationship between colour
models and colour spaces, colour profiles and gamut
are undressed and revealed with simplicity. Guidelines
about which colour settings should be used (and which
should NOT be used) in the workflow are given and the
limits of colour management are discussed.
Marco Olivotto, Owner, Marco Olivotto & C. snc
15.30-16.00 Digital printing on packaging: shifts in
value
Justin Hayward of Cambridge Investment Research
(CIR) will look at recent CIR analysis into packaging,
how digital printing could change this market and what
opportunities appear to exist.
Justin Hayward, Associate Consultant, Smithers Pira
16.00-16.30 ECOnomise & EXcel with ECOPrint:
This session talks about innovative applied science in
MEDIA DESIGN and COLOUR TOOLS, to enhance
colour quality output and reduce production costs while significantly improving Environmental Footprint in
the printing process.
Dr. Pierre-Alain Brugger, R&D, CMA Imaging and Mark
Sanderson, Managing Director Global Sales, CMA Imaging
16.30-17.00 The art of constant colour (adv) part 2
This is part two of two seminars- but don’t worry if you
didn’t make the first session. Colour management is a
necessary step in any colour workflow but it isn’t easy to
grasp. It can be reduced to a set of simple rules, though,
with a practical and down-to-earth approach. Guidelines
about which colour settings should be used (and which
should NOT be used) in the workflow are given and the
limits of colour management are discussed.
Marco Olivotto, Owner, Marco Olivotto & C. snc
17.00-17.30 GLOBAL Print Management with
Standardized Colours
This session will share a brand new platform for Global
Print Management and commission, mostly required
by International Brands as well as others – fostering
all required workflow, process and operations while
assuring standardized colours across all printing points.
Mark Sanderson, Managing Director Global Sales, CMA
Imaging
Wednesday 20th May 2015
Thursday 21st May 2015
10.30-11.00 Lean, Mean and Profitable Wide Format
Printing in the Short Run Market
This presentation will provide best practices and realworld use cases for boosting ROI with wide-format
print solutions. The discussion will highlight the benefits
of moving to digital printing, and adjusting business
models to leverage new and unique revenue streams via
short-run printing.
10.30-11.00 Functional screen printing – online
reference guide. Examples and ideas for technical
and decorative applications Online reference guide numerous industrial fields
The functional screen printing online reference guide
(website) will provide a comprehensive overview of
screen printing applications beyond the graphic arts
sector. The bilingual website aims at broadening the
perception of screen printing applications in numerous
industrial fields. Application areas are for instance:
automotive, architecture, electronics, PCB, energy
(solar, batteries etc.), life sciences, textile, marking.
Examples, cases will be provided by screen printers and
suppliers of systems and materials. The project is led by
bvdm/DID and implemented in cooperation with screen
printing companies, suppliers of systems and materials
and the Stuttgart Media University. The project is being
launched at FESPA 2015.
13.00-14.00 Lunch and Learn : Green Round Table
Join a selection of manufacturing companies and open
your mind to the possibilities of Sustainable Print!
Thomas Struckmeier, CEO, BLASE GmbH & Co. KG
and Karl Michael Meinecke, Senior Consultant, bvdm
Neil Falconer, Consultant, Print Future
Key takeaways:
•An overview of the current challenges facing the print
market today
•An outline of the opportunities available to commercial
print shops through the integration of technology
advancements
•Examples of new, unique applications of wide
format solutions that are driving revenue for today’s
businesses
•Tips for opening new profit streams and achieving
growth through wide-format print solutions
Kevin Shimamoto, General Manager, Memjet Wide
Format and Erik Norman, President of RTI Digital, Ltd.
11.00-12.00 Colour correction: when and how
Colour correction is an essential part of any workflow
aiming to professional results and the underlying
concepts are discussed in this seminar, as well as some
techniques. Some quick approaches are discussed and
in particular techniques which give more bang for bucks
when the production deadline is looming and there is a
lot of material that should be processed.
Marco Olivotto, Owner, Marco Olivotto & C. snc
12.00-12.30 GLOBAL Print Management with
Standardized Colours:
This session will share a brand new platform for Global
Print Management and commission, mostly required
by International Brands as well as others – fostering
all required workflow, process and operations while
assuring standardized colours across all printing points.
Mark Sanderson, Managing Director Global Sales, CMA
Imaging
12.30-13.00 Packaging with Wow Factor – a review
of the latest packaging innovations.
Paul Jenkins from UK packaging innovation consultancy
The Pack Hub reviews the six key packaging innovation
trends in this whistle-stop review.
Paul Jenkins, Consultant, The Pack Hub
13.00-14.00 Lunch and Learn - Thermoforming
applications with EFI
Join EFI for a hosted lunch and open your mind to the
possibilities of Industrial Print!
Mike Plier, Director Business Development, EFI
14.00-15.00 Industrial Tech Time
Industrial digital print is currently in the headlines, driven
by the perceived evolution in criteria needed during
manufacturing processes. What exactly *is* industrial
print? How relevant is digital print in the functional print
segment? And how important is the need to aim for
mass customisation? How will screen-printing and ink-jet
partner their technologies for more applications? Industrial
Tech Time’s diverse panel of experts discuss this market
sector’s potential.
Sophie Matthews-Paul, Consultant, Rockstro Media Services
15.00-16.00 Fogra specification for System
and Process Check for Large Format Printing
applications - between market necessity and
technical opportunity for printers, print buyers,
printing systems and substrate manufacturers
When producing a colour reproduction, it is important
that the persons responsible for data creation, colour
separation, proofing and printing operations have
previously agreed on a minimum set of parameters that
define the visual characteristics and other technical
properties of the planned print product. The Fogra
specification is based on ISO/DTS 15311-1 and specifies
the requirements and print quality attributes that can be
applied to digital large format signage printing products
and by implication to the systems that uses a print
combination to produce the respective print products.
Dorin Pitigoi, colour & standardization expert, Fogra
16.00-16.30 Resists & more
This session will answer: what is a resist? which
applications are resists used for? It will also explore
application examples for partial etching motif and
sandblasting, decorative sputtering and surface protection.
Michael Gross, Product Manager Resists & Coatings,
KISSEL + WOLF GmbH (KIWO)
16.30-17.00 Opportunities of Emerging Countries for
the Digital Print Industry – Focus Discussion: Brazil
This session will provide a market overview and explore
the economic factors and local incentives available in
Brazil. Edsel will offer a “How to guide” to dynamically
and sustainably introduce and maintain new products,
services and brands in the region and “How to” positively
and effectively disseminate new technologies.
Edsel Lonza Jr, Executive Director and Owner, LZ Consult
17.00-17.30 ECOnomise & EXcel with ECOPrint:
Thi session talks about innovative applied science in
MEDIA DESIGN and COLOUR TOOLS, to enhance
colour quality output and reduce production costs - while
significantly improving Environmental Footprint in the
printing process.
Dr. Pierre-Alain Brugger, R&D, CMA Imaging and Mark
Sanderson, Managing Director Global Sales, CMA
Imaging
11.00-11.30 How to Select and Evaluate an External
DP Textile Supplier
As the industry matures and printers become more
efficient at printing textiles, an opportunity to outsource
will exist for the printer and user. What are some of the
common pitfalls when outsourcing your digital textiles?
We’ll explore some common sense approaches to
make sure your chosen supplier can deliver the goods
correctly and consistently on every project.
Scott Donovan, Principal Consultant, BleuPrint Creative
11.30-12.00 Digital Print for Packaging - a great
opportunity
Paul Jenkins from UK packaging innovation consultancy
The Pack Hub discusses the increased role that digital
print can play in delivering exciting, consumer relevant
packaging solutions.
Paul Jenkins, Consultant, The Pack Hub
12.00-13.00 Print2web - Intermediate
How to maximise the opportunity of print and web by
utilising print ready pdf’s to create a variety of different
multi-channel formats to drive revenue and add value to
customers. The challenge is that most printers still have
internal systems and staff skills that are suited to the
historic generation of individual enquiries, estimates and
print jobs. Customers will increasingly demand a range of
integrated services that demand additional IT and project
management skills that must be trained or recruited if
printers are to meet the changing demands of customers.
Neil Falconer, Managing Director, Print Future
Chaird by; Michael Sturges, Consultant, Innvention Edge.
Joined by a panel of experts
14.00-15.00 Top 10 things printers can learn from
airports
In the airport, everything is reduced to the lowest
common denominator. The airport mistakes its market
domination for a you-have-no-choice monopoly (we
do have a choice - we stay home). And in pursuit of
reliable, predictable outcomes, these organizations
dehumanize everything, pretending it will increase profits
when it actually does exactly the opposite. Printers
need to learn lessons about how to attract and retain
clients and improve their customer service to grow their
business and maximize profits.
15.00-16.00 RGB, CMYK, Lab: pros and cons of
each colour space
Today’s world is RGB-centric, but is this always right?
This seminar demonstrates how and why Lab can be an
intelligent alternative in some cases and even when it is
reasonable to bring CMYK back to the stage and teach
the old dog some new tricks. Strong and weak points
in each colour space are shown and discussed and an
integrated workflow involving all of them is introduced.
Marco Olivotto, Owner, Marco Olivotto & C. snc
16.00-16.30 Colour challenges in signage printing
on non-paper like substrates - measuring, profiling
and viewing to correlate colour perception with
colour measurements
Measure as we see simply implies that matching
measurements for conventional (isotropic, i.e. paper-like)
and digital print products are consistent with the visual
judgment of a human observer. But printing on nonpaper-like substrates is common in large format printing
and, until there is standardized method to judge such a
substrate, the Fogra PSD visual based plausibility test is
needed to determine that used measurement protocol
(aperture size, instrument geometry, backing, software
algorithms) can be applied consistently to measure and
mimic the pertinent substrate.
Dorin Pitigoi, colour & standardization expert, Fogra
16.30-17.00 Functional screen printing – online
reference guide. Examples and ideas for technical
and decorative applications Online reference guide numerous industrial fields
The functional screen printing online reference guide
(website) will provide a comprehensive overview of screen
printing applications beyond the graphic arts sector.
The bilingual website aims at broadening the perception
HALL 8 - B90
Thursday 21st May 2015 - Continued
of screen printing applications in numerous industrial
fields. Application areas are for instance: automotive,
architecture, electronics, PCB, energy (solar, batteries
etc.), life sciences, textile, marking. Examples, cases
will be provided by screen printers and suppliers of
systems and materials. The project is led by bvdm/DID
and implemented in cooperation with screen printing
companies, suppliers of systems and materials and the
Stuttgart Media University. The project is launched at
FESPA 2015.
17.00- 17.30 GLOBAL Print Management with
Standardized Colours:
This session will share a brand new platform for Global
Print Management and commission, mostly required
by International Brands as well as others – fostering all
required workflow, process and operations while assuring
standardized colours across all printing points.
Mark Sanderson, Managing Director Global Sales, CMA
Imaging
Friday 22nd May 2015
Stefan Lamb, Mediengestalter & Trainer, Lamb Design
& Training - German
11.30-12.00 2D-Druck trifft 3D-Druck – Die dritte
Dimension macht Druck:
Der Druck befindet sich in einem stetigen Wandel.
Neben den Digitaldruckentwicklungen macht seit einiger
Zeit auch die dritte Dimension Druck. Dabei bieten sich
viele neue Chancen und Erfolgspotentiale.
Thomas Meurers, Founder, 3DION
12.00-12.30 ECOnomise & EXcel with ECOPrint:
The conference talks about innovative applied science
HALL 8 - B90
Monday 18th May 2015
12.00-12.30 Intro to Screen Printing Program
A rundown of everything that will be covered during the
show for screen printers. Decide which sessions you
simply shouldn’t miss!
Thomas Struckmeier, CEO, BLASE GmbH & Co. KG and
Karl Michael Meinecke, Senior Consultant, bvdm
11.00-11.30 Adobe InDesign - Kreative Werkzeuge
und Workflows für Ihr Print-Layout
Adobe InDesign ist heute das Standard-Programm zur
Gestaltung ansprechender Layouts für Plakate, Flyer,
Broschüren und jeglicher Art von Publikationen.
Stefan Lamb zeigt Ihnen tolle Werkzeuge und
spannende Workflows aus Adobe InDesign und der
Adobe Creative Cloud. Lassen Sie sich in diesem
Workshop kreativ inspirieren.
FESPA Fabric
Conference Programme
Charlie Taublieb, President, Taublieb Consulting
in MEDIA DESIGN and COLOUR TOOLS, to enhance
colour quality output and reduce production costs - while
significantly improving Environmental Footprint in the
printing process.
Dr. Pierre-Alain Brugger, R&D, CMA Imaging and Mark
Sanderson, Managing Director Global Sales, CMA
Imaging
12.30-13.00 Adobe Muse - Das Webtool für alle
Kreative - Ohne HTML-Code zur kleinen Webseite
oder Mock-Up
Mit Adobe Muse können Sie eine kleine Website oder
einen Prototypen ohne HTML-Programmierung erstellen.
In diesem Workshop zeigt Ihnen Stefan Lamb den
Einstieg in Adobe Muse.
Dazu gehört: die Webseitenplanung, das Gestalten
eines Muster-Layouts, Navigationen und ansprechenden
Inhalten. Nutzen Sie als Designer und Mediengestalter
in diesem Workshop die Möglichkeit den Einstieg in
einfaches Webdesign und Prototyping zu finden.
Stefan Lamb, Mediengestalter & Trainer, Lamb Design &
Training - German
Join Marco Olivotto to learn
all there is to know about
colour management
FESPA Digital Conference
Sessions include:
Tuesday. . . . . . . . . . . . . .
Tuesday. . . . . . . . . . . . . .
Wednesday. . . . . . . . . . .
Thursday . . . . . . . . . . . . .
14.30 - 15.00
16.00 - 17.00
11.00 - 12.00
15.00 - 16.00
12.30-13.00 Direct To Garment Printing - Should We
or Shouldn’t We?
Understanding the possible problems you will
encounter from a “Customer” expectation perspective.
How to manage your clients’ expectations and
alternatives to DTG
Gavin Drake, Director, Print This Print That Ltd
14.00-14.30 Qualität rein, Qualität raus –
Erfolgreiche Datenaufbereitung für den textilen
Direktdruck
Was beeinflusst das Druckergebnis maßgeblich?
Die Dateiauflösung, die Schärfe, der Kontrast, die
Druckauflösung, das Textil? Lernen Sie in wenigen
Minuten wie Sie das Druckergebnis fotorealistischer
Dateien verbessern können.
Axel Stuhlreiter, Application Specialist, Kornit Digital
14.30-15.00 Advances in Squeegee Technology
As screen printers, we all use squeegees. There
are new advances in manufacturing to assist us in
producing better quality prints. Find out what is new
and how it can help your productivity and quality.
Manuel Zuckerman, Director General, Fimor La Mans
15.00-15.30 Documentation
Paperwork is an important part of running a screen
printing business. Many companies do not have
proper paperwork in place for the various departments
to be effective. This session will address the need for
paperwork to be able to do proper scheduling, identify
problems and to check on profitability.
Charlie Taublieb, President, Taublieb Consulting
15.30-16.00 Enabling new business model
paradigms for textile.
1. Power to people coming to fashion
2. Supply chain and sourcing game is changing
3. Technology enables new paradigms – from design to
consumer
Guy Zimmerman, Executive VP Marketing, Kornit Digital
16.00-16.30 Going GREEN. Putting together an
environmentally friendly screen print shop
Running a large vertical garment manufacturing
company that includes a world class, award winning
screen printing facility is difficult on its own. Making it
totally environmentally friendly is another issue. Samir
will share what he has done and what it takes to make it
happen in your shop.
Samir Sadikoglu, General Manager, ETF Tekstil
Konfeksiyon Ihr. Turizum San. Tic. A. S.
16.30-17.00 Advances in Environmentally Friendly
Textile Screen Printing Inks
The buzz words today are being Environmentally
Friendly. There are many inks available that are PVC
and Phthalate Free and working with them might not be
what you think. This session will discuss the positives
and negatives of those inks and what it takes to work
with them.
John Mason, Vice President, Union Ink
17.00-17.30 Simplifying workflow for white and clear
inks in Direct to Garment and UV printing
Direct to garment and UV digital printing have
introduced new complexities to job preparation and
production. The common use of white as well as clear
inks within day to day production workflows requires
that print files are prepared in such a manner that
correctly and efficiently addresses how, when and where
white or clear inks are applied to a particular job. David
Evans, CADlink Director of Research and Development,
will identify these requirements and review how specific
features within software are essential in order to address
these unique production requirements while also
simplifying the workflow related to DTG and UV printing.
David Evans, Director of R&D, CADLINK
Tuesday 19th May 2015
11.00-12.00 The re-colouration of textile patterns
The translation of patterns prepared for screen printing
to the new world of digital printing can be a headache,
especially when a dozen or so spot colours are involved.
A technique exploiting the most powerful resources
available in Adobe Illustrator is proposed, even when
the original is a raster image. This technique adds a
bonus: the artwork can be recoloured in real time by
using an amazing instrument available in the program,
with a flexibility which was unheard of in the world of
Photoshop. Integrating the two programmes is the
key to success, and opens virtually limitless creative
possibilities for the designer or digital artist at work.
Marco Olivotto, Owner, Marco Olivotto & C. snc
12.00-12.30 Quality in, quality out - the essentials of
file preparation for direct-to-garment printing
Which parameters influence the print result significant?
The file resolution, sharpness, contrast, print resolution,
the textile? Learn in a view minutes how you can
optimize the print result of your photo realistic images.
Axel Stuhlreiter, Application Specialist, Kornit Digital
12.30-13.00 What’s new in the global textile screen
printing market
Running the largest screen printing shop in China
requires keeping up with the latest developments. Mark
will discuss what he sees and where he thinks the
industry is going.
Mark Gervais, Ningbo Shenzhou Knitting Co. Ltd
13.00-14.00 Digital Pigment Printing next Generation
of Inks
Martin Winkler, Sales & Marketing Manager Textile
Printing, Durst Phototechnik AG
14.00-14.30 Implementing an e-commerce Print-OnDemand system
We did this for the first time this year at my company
and we are going to earn over $500k in year one. Come
and hear my story.
Christopher Bernat, Vapor Apparel/ Source Custom
14.30-15.00 Digital Textiles: the value network and
growth segments
Dr Hayward will draw upon research done with Smithers
PIRA to analyse how the markets are segmented,
segment growth and value creation in digital textiles.
Justin Hayward, Associate Consultant, Smithers Pira
15.00-15.30 The Engine behind Online Personalization
The demand for personalised goods is increasing rapidly
but the workload can quickly overwhelm those who are
unprepared. With PulseID Engines powering your design
creation process, you’re able to unleash the creativity
of your customers and receive production ready files
Wednesday 20th May 2015
instantly in return. Learn how to take advantage of
the latest software technology to eliminate errors and
streamline your production cycle for online personalized
products. From the issues and opportunities that
could be improved using automation to the benefits
experienced once implemented, Mark will discuss the
impact that automation software has behind the scenes
of a successful online personalisation business.
Mark Busche, CEO, B&D Merchandising GmbH
15.30-16.00 Your best move this year - your successful
entry into the direct-to-garment printing business
Direct-to-garment printing can work very well as a
business model: Today’s printing systems can pay for
themselves in as little as six months! But of course there
are a few success factors that we will discuss in this
session: garments, application knowledge, workflow.
You will receive a step-by-step instruction on how to
make sure that your start into direct-to-garment printing
becomes a success!
Oliver Luedtke, Marketing Manager, Kornit
16.00-17.00 Garment Tech Time
How easy and profitable is it to add direct-to-garment
printing to an existing digital business model? Now
that garment printing is re-shoring, what are the
opportunities and what are the practical criteria that
need to be factored in to digital production? How
can screen-printers and PSPs benefit from adopting
digital garment printing? Garment Tech Time features
a selection of specialists who will discuss the issues
surrounding direct-to-garment production, its potential
for growth, the environmental aspects and the choice of
technologies that is available.
Sophie Matthews-Paul, Consultant, Rockstro Media
Services
17.00-17.30 Large Format Sublimation for Hard
Substrates. One technique, many applications!
The sublimation technique has by now established its
place in the world of print. We want to take a closer look
at what the applications are that sublimation is used for
around the world and put large format sublimation in the
centre of attention.
Paul will introduce you to a wonderful world of
sublimation possibilities. He wants to show the audience
how sublimation on hard substrates can be a perfect
alternative for any other large format printing technique.
He will tell you when and where to use sublimation. He’ll
also explain to you how sublimation quality translates
into durability, fade resistance and longevity. In short: we
want you to walk out and say ‘wow, I never knew
THIS can be done with sublimation.’
Paul Neumann, CEO, Universal Woods Inc.
11.00-11.30 Profit Trends
This session will explore; oversized spot hit production,
accessories bundling, SPF/UPF fabrics, and sublimation
in the resort-wear Space.
Christopher Bernat, Vapor Apparel/ Source Custom
11.30-12.00 New technology in textile printing
equipment
As president of the largest screen printing
manufacturing company in the world, Rich has great
understanding of what it takes to stay on top and
that introducing new and better technology to make
production faster and more profitable is part of that.
Rich Hoffman, President, M&R
12.00-13.00 Textile Tech Time:
Digital textile printing remains the segment that has
never quite fulfilled its early predictions. Why are
businesses still reluctant to consider moving into this
sector and what can manufacturers do to create a
greater understanding? How can PSP get the message
across to their customers about the benefits of fabric
versus conventional display materials? What other
opportunities are available to investors in textile printers?
Textile Tech Time’s panel of experts concentrate on
market awareness for their sector, the drivers that
encourage digital textile production and the criteria
required to make this a successful technology for
screen-printers and display producers.
Sophie Matthews-Paul, Consultant, Rockstro Media
Services
14.00-14.30 Growing your business with fabric
printing
Berni will share her experiences of using traditional
techniques to create a range of knitted accessories for
interiors by harnessing the power of digital technology
and expanding the range into wall coverings and fabrics.
The wallpapers and fabrics use knitted structures to
inform the design so that walls/curtains/fabrics look like
they are knitted. Digital is the only way to achieve these
ambitions for an emerging designer and she will explain
the opportunities for existing sign makers and printers to
capitalise on this lucrative emerging market.
Berni Raeside, PR and marketing professional, BRPR
14.30-15.00 Qualität rein, Qualität raus –
Erfolgreiche Datenaufbereitung für den textilen
Direktdruck
Was beeinflusst das Druckergebnis maßgeblich?
Die Dateiauflösung, die Schärfe, der Kontrast, die
Druckauflösung, das Textil? Lernen Sie in wenigen
Minuten wie Sie das Druckergebnis fotorealistischer
Dateien verbessern können.
Axel Stuhlreiter, Application Specialist, Kornit Digital
15.00-15.30 Growing your Textile Screen Printing
Business - what it takes
Allusive Butterfly has dealt with what it takes to grow
from a small start-up company to an award winning
high-volume decorator. Hear what Tiffany has to say
and what it takes to continue to grow.
Tiffany Rader, COO, Allusive Butterfly
15.30-16.00 PVCs, Phthalates and what the future
holds - both in the US and Europe
Banning and replacing seems to be the wave of the
future. Especially for children’s products, including those
t-shirts! The Consumer Product Improvement Act is
only the tip of the iceberg. Not only do manufacturers
and suppliers need to understand the US Government’s
protocols but states are jumping in as well with their own
versions that ban chemicals. And where does Europe
fit into this? Manufacturers and importers beware! Join
Marci Kinter as she works through what needs to be
done to ensure that your product complies and is not
turned back at the border or, worse, by your customer!
Marci Y. Kinter, Vice President, Government & Business
Information for SGIA
16.00-16.30 Direct To Garment Printing - Should We
or Shouldn’t We?
A presentation and introduction to some of the DTG
machines on the market. The variable output to expect
(without naming and shaming) - considering contrast,
vibrancy, texture/touch, durability and a cost analysis.
Gavin Drake, Director, Print This Print That Ltd
16.30-17.00 Documentation - Part 2
Doing a good print once is necessary but can you
duplicate the image months later. This session will
address the paperwork necessary to be able to repeat
the print.
Charlie Taublieb, President, Taublieb Consulting
17.00-17.30 Simplifying workflow for white and clear
inks in Direct to Garment and UV printing
Direct to garment and UV digital printing have
introduced new complexities to job preparation and
production. The common use of white as well as clear
inks within day to day production workflows requires
that print files are prepared in such a manner that
correctly and efficiently addresses how, when and where
white or clear inks are applied to a particular job. David
Evans, CADlink Director of Research and Development,
will identify these requirements and review how specific
features within software are essential in order to address
these unique production requirements while also
simplifying the workflow related to DTG and UV printing.
David Evans, Director of R&D, CADLINK
Thursday 21st May 2015
Friday 22nd May 2015
11.00-11.30 The importance of picking the right heat
press
With all of the choices available, how do you make an
unbiased, educated decision on what you truly need out
of a heat press? There are several points to consider
during your hunt. Some of the following points will be
valid for any heat press, no matter which model or type
of press, and others will depend on what you intend to
use the machine for and the frequency with which you
intend to use it. To help look past all of the promises
and gimmicks and keep it simple, our list of the five key
elements to consider when purchasing a heat press will
be reviewed.
11.00-11.30 Screen Making
Proper procedures will lead to screens that can last for
long runs. This session will address screen making from
stretching to finished screens.
Cris Saunders, Director of Sales & Marketing, Insta
Graphic Systems
11.30-12.00 Your best move this year – your
successful entry into the direct-to-garment printing
business
Direct-to-garment printing can work very well as a
business model: Today’s printing systems can pay for
themselves in as little as six months! But of course there
are a few success factors that we will discuss in this
session: garments, application knowledge, workflow.
You will receive a step-by-step instruction on how to
make sure that your start into direct-to-garment printing
becomes a success!
Oliver Luedtke, Marketing Manager, Kornit
12.00-13.00 Challenging images for textile printing
Some images are challenging to reproduce no matter
how good and flexible the printing technique is. Textile
printing is making giant leaps forward but some kind
of limit is present, of course. Rather than asking for
the impossible, the key step is prevention and image
preparation. Some images must actually be made worse
in order to print better, especially when gamut problems
are involved. This seminar shows the most common
problems and a general approach to solve them.
Marco Olivotto, Owner, Marco Olivotto & C. snc
14.00-14.30 Quality in, quality out - the essentials of
file preparation for direct-to-garment printing
Which parameters influence the print result significant?
The file resolution, sharpness, contrast, print resolution,
the textile? Learn in a view minutes how you can
optimize the print result of your photo realistic images.
Axel Stuhlreiter, Application Specialist, Kornit Digital
14.30-15.00 Designing for Black Shirts
Designing for black shirts is an area that many screen
printers have difficulties with. This session will address
how to design, separate and successfully print everything
from black to white shirts and everything in between.
Charlie Taublieb, President, Taublieb Consulting
15.00-15.30 Exploring Current Film Positive and CTS
Technology
Dive into the current technology platforms which
are available for generating film positives as well as
computer-to-screen technologies for screen printing.
You’ll learn about the benefits and drawbacks of each,
costs, necessary workflow and much more!
Johnny Shell, Vice President, SGIA Technical Services
15.30-16.00 Using the Spoonflower API
Over the last year Spoonflower has been creating
an Application Programming Interface that allows any
partner business to use our software tools and our ultrashort run print facilities to upload design files, specify
fabric items, extract previews, fulfil orders and get current
status. Learn about the tools, see a demonstration, and
hear about the development process.
Gart Davis, Technology Executive, Entrepreneur,
Spoonflower
16.00-16.30 Textile Screen Printing Globally
Traveling has its advantages in seeing what is going on
in different parts of the world. David will be sharing what
he sees and where he feels the textile part of the screen
printing industry is going.
David Blake, International Sales, M&R
16.30-17.00 Promotional Products
Find out what it takes to be a top promotional products
company and world class, award winning screen printer.
Charlie Taublieb, President, Taublieb Consulting
11.30-12.00 Qualität rein, Qualität raus –
Erfolgreiche Datenaufbereitung für den textilen
Direktdruck
Was beeinflusst das Druckergebnis maßgeblich?
Die Dateiauflösung, die Schärfe, der Kontrast, die
Druckauflösung, das Textil? Lernen Sie in wenigen
Minuten wie Sie das Druckergebnis fotorealistischer
Dateien verbessern können.
Join Charlie Taublieb for
expert advice and tips on
the art of printing on fabrics
FESPA Textile Conference
Sessions include:
Monday. . . . . . . . . . . . . .
Wednesday. . . . . . . . . . .
Thursday . . . . . . . . . . . . .
Friday. . . . . . . . . . . . . . . .
Friday. . . . . . . . . . . . . . . .
15.00 - 15.30
16.30 - 17.00
14.30 - 15.00
11.00 - 11.30
12.30 - 13.00
Axel Stuhlreiter, Application Specialist, Kornit Digital
12.00-12.30 Simulated Process Separations
There are many separation programs available for
garment printers and Tiffany will go through one of them,
Separation Studio.
Tiffany Rader, COO, Allusive Butterfly
12.30-13.00 Four Colour Process
This session will address what it takes to separate
full colour images for printing Four Colour Process for
garments.
Charlie Taublieb, President, Taublieb Consulting
John P. Lynch, CEO, Lynka
Print your own T-shirt
using screen or digital
technology or both!
17.00-17.30 Large Format Sublimation for Hard
Substrates. One technique, many applications!
The sublimation technique has by now established its
place in the world of print. We want to take a closer look
at what the applications are that sublimation is used
for around the world and put large format sublimation
in the centre of attention. Paul will introduce you to
a wonderful world of sublimation possibilities. He
wants to show the audience how sublimation on hard
substrates can be a perfect alternative for any other
large format printing technique. He will tell you when
and where to use sublimation. He’ll also explain to you
how sublimation quality translates into durability, fade
resistance and longevity. In short: we want you to walk
out and say ‘wow, I never knew THIS can be done with
sublimation.’
Visit the Garment Demo Area (Stand A122,
Hall 8) to meet with garment guru Charlie
Taublieb, get hands-on workshop tips and
tricks in screen printing your garment with
the 6-colour design of the official FESPA 2015
t-shirt design.
Take your shirt across to the Kornit Breeze directto-garment printer to add personalisation with
digital print, and even take it back to Charlie to
add some special effects in the heat press – hot
foil or rhinestones anyone?
Paul Neumann, CEO, Universal Woods Inc.
HALL 8 - B90
Drop in anytime throughout the show for
garment decoration tips and tricks from leading
practitioners on top technology!
HALL 7 - M115
18-22 MAY 2015 COLOGNE
European Sign Expo
Conference Programme
Monday 18th May 2015
12.00-12.30 The dog ate my business plan
Top tips on growing your business and reaching new
markets
Marian Stefani, Managing Director, TPG Training &
Consultancy Ltd
12.30-13.00 What’s up? It hasn’t changed!!
How to make change stick by investing in your biggest
asset…
Vanessa Peel, Managing Director, TPG Training &
Consultancy Ltd
14.00-14.30 Digital signs of the times
Whether you’re new to digital signage or experienced
in the business, this session will help you make the
most of your visit to European Sign Expo by providing
a fast-track overview of the trends, technologies and
innovations to look out for.
Barnaby Page, Editor, Screenmediamag.com
14.30-15.00 Illuminating the lightbox: What LED
solutions to choose and why.
Here we will take a deeper look of available illumination
solutions such as back illumination, side illumination and
edge illumination with light guiding panels. Lei will share
his experiences and findings about the pros and cons of
each respective solution.
Lei Li, Director, Vivalyte
15.00-16.00 Daily Forum - Ask the experts panel
An educational exploration into the possibilities and
opportunities created through digital signage for your
traditional sign maker or printer.
Chair: Brendan Perring, Editor, SignLink
16.00-17.00 Custom kiosks - the best of both worlds?
Bringing together the strengths of printed and digital
signage demands careful planning but customdeveloped kiosks are an effective way to exploit the
communications potential of both media. This session
will provide practical advice on designing and deploying
kiosks and look at successful examples.
Paul Dawes, Marketing Director, Peerless-AV
Tuesday 19th May 2015
11.00-11.30 Total Solutions for Sign Art and Display
A-John Smart Alu Display Systems provides users with
a quick release and assemble corner connector for
Aluminium frame and light boxes. The tool-free design
brings users an easy and quick experience of installation/
uninstallation with innovative design and function.
But which of these will make a significant impact on the
design, creation and purpose of displays? This panel will
explore a variety of new products and ideas and what
influence they will have on the business of sign-making.
Jim Chang, Global Sales & Marketing Director, A-John
Enterprise Co., Ltd,
14.00-15.00 Sign Tech Time:
Traditional sign-making has more challenges than ever
before with digital print and digital signage providing
alternatives for many applications. Where are sign-makers
finding growth and how are businesses incorporating
creativity into their existing computerised and manual
techniques? Sign-making is a thriving segment of the
display industry, but how does it align against competitive
processes? Sign Tech Time’s panellists will cover these
topics and look at how the sign industry continues to fare
strongly in a highly competitive environment.
11.00-12.00 Digital Signage - threat or opportunity
David will explore ways to view digital signage markets,
the opportunities for players in the print market as well as
profit boosters and risks.
David Seibert, International Sales and Marketing Director,
Jansen Display s.r.o.
12.00-13.00 Emerging Technologies
From digital signage to wearables, graphene and the
Internet of Things, technologies that could disrupt the sign
and display space are emerging on a near-daily basis.
15.00-16.00 Daily Forum - Ask the experts panel
An educational exploration into the possibilities and
opportunities created through digital signage for your
traditional sign maker or printer.
Chair: Simon Eccles, Printing and technology journalist
16.00-17.00 UK Planning/ Maintenance/ Inspection
regulations
David will explore Sign maintenance and planning
regulations within the UK and offer a summary of
planning changes proposed by UK councils in last 12
months. He will share new sign maintenance addendum
to BS559 and possible Eurocode as well as answering
some very important questions; CE marking; when
and where required? Which standards are codes of
practice? Which standards are legal requirements?
What happens if you fail to meet the criteria?
David Catanach, Director, BSGA
Wednesday 20th May 2015
11.00-11.30 I found the way - an introduction into
wayfinding
Why we can find our way to the moon but get lost in
the mall.
Jonathan Docksey, Branding & Wayfinding Specialist,
Design JD
11.30-12.00 Using transparent displays for public
signage
Transparent displays are among the screen innovations
that set digital signage apart and allow creative
new communications applications. This session will
discuss current offerings, developments, applications,
advantages and disadvantages, as well as providing
advice on deployment illustrated by real-life installation
examples. It’s a must for any delegates interested in
using this striking new digital screen technology.
Chris Bartram, Managing Director, Crystal Display
12.00-13.00 Exploring the threats to the Traditional
Sign maker
From business growth to rival and rapidly-evolving
technologies, the modern sign-maker has a lot
to consider. The session’s experts will look at the
typical sign-maker’s SWOT analysis and consider the
opportunities and threats that they must have at the
front of their minds.
14.00-15.00 Future trends in signage - and beyond
Sean will explore: Market trends in Europe, Market
forecasts, Changes to production methods, whether
display functionality developments, real or fads? And
lastly he will debate showrooming vs Webrooming vs
Packaging - where are decisions made?
Dr Sean Smyth, Print Consultant, Smithers Pira
15.00-16.00 Daily Forum - Ask the experts panel
An educational exploration into the possibilities and
opportunities created through digital signage for your
traditional sign maker or printer.
Chair: Barnaby Page, Editor, Screenmediamag.com
16.00-17.00 Traditional Sign Design and
Sign Writing workshop:
This session features extensive visual material,
documenting David’s own work and that of other
practising Sign writers. From traditional shop fronts,
and canal boats, to contemporary signs David will
demonstrate how to design, and layout a sign using
traditional ways. The session will end with some
practical insights into how to paint the letters and add
effects, such as shading.
David Kynaston, Signmaker, Better Letters
James Matthews-Paul, Editor, Output Magazine
James Matthews-Paul, Editor, Output Magazine
Sophie Matthews-Paul, Consultant, Rockstro Media
Services
Join David Kynaston’s FREE
Traditional Sign making
Workshop Stand
European Sign Expo Conference
Sessions include:
Wednesday. . . . . . . . . . . 16.00 - 17.00
Thursday . . . . . . . . . . . . . 11.00 - 12.00
Thursday 21st May 2015
11.00-12.00 Traditional Pictorial and gold leaf work:
The second session will follow logically from the first,
again with material from David’s wider body of work. The
emphasis is on pictorial and gold leaf lettering, two more
advanced skill sets in the business of painting signs. In
addition to the visual documentation of David’s work
there will be demonstrations of some simple pictorial
effects, like a blended ribbon, before finishing with the
laying of some 23 1/2 carat gold leaf onto letters.
David Kynaston, Signmaker Better Letters
12.00-13.00 Ghost Signs
We’ve witnessed the comeback of retro recently to the
point where it’s now a key design trend. This session
discusses how ghost signs are now revered and styles
from yesteryear are making a comeback in key sign and
display areas – and exploring how and when manual
process is more valuable than digital alternatives.
James Matthews-Paul, Editor, Output Magazine
14.00-14.30 You are here - digital wayfinding
How to find our way around in the digital age...
Jonathan Docksey, Branding & Wayfinding Specialist,
Design JD
14.30-15.00 Why quality matters in your digital
signage strategy
How do we define excellence in digital signage
content? What are the challenges in achieving it, and
what practical steps can be taken by network owners,
service providers, and host locations? Is there a role for
even the smallest companies in helping to raise overall
quality standards? This session will deliver expert insight
from the QOCI, a not-for-profit organisation based in
Switzerland, whose purpose is to raise the quality of
content shown on digital signage screens.
Mark Morahan, Director General, Quality Outdoor
Content Initiative
Alberto Herrero Mañanes, European business
development, Icon Multimedia
11.30-12.00 Getting content onto screens - a howto guide for sign professionals
Delivering graphics content to a screen and then
managing it doesn’t have to be hard for a sign company,
even one that’s entirely new to digital signage. But using
the right tools is essential. This session will provide
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15
FESPA
2015
Cologne
18-22 May 2015
CORPORATE
PARTNER
15.00-16.00 Daily Forum - Ask the experts panel
An educational exploration into the possibilities and
opportunities created through digital signage for your
traditional sign maker or printer.
Chair: Mark Morahan, Director General, Quality Outdoor
Content Initiative
16.00-17.00 Why effective digital signage begins
with the procurement process
The best digital signage projects get it right from the very
start - with the procurement process. Highly relevant
to both suppliers and users, this presentation will
discuss approaches to defining digital signage design
considerations (touch points, deployment considerations,
functionality, communication objectives). Who should
be involved in specifying the needs of a digital signage
system (IT, marketing, sales, etc.)? And how to design
an RFP.
PLATINUM
PARTNER
PLATINUM
PARTNER
PLATINUM
PARTNER
FABRIC CORPORATE
PARTNER
DIGITAL TEXTILE
PARTNER
SOLUTIONS
PARTNER
OFFICIAL WRAP
PARTNER
OFFICIAL WRAP
PARTNER
practical advice on deploying digital signage, specifically
for sign professionals.
Bryan Crotaz, Managing Director, Silver Curve
12.00-13.00 Diversity in the Sign Industry: Women
and Young People
With the average industry age now 48 or older, signmakers and print service providers are starting to
become concerned by a lack of young people coming
into the sector. Diversity within this exciting area is a
key issue regarding recruitment into sign and graphics
production so the experts on this panel will consider the
role of women and young people and how to encourage
them to consider our industry and what benefits that
could bring.
James Matthews-Paul, Editor, Output Magazine
PLATINUM
PARTNER
GOLD
PARTNER
Oliver Schwede, Senior Analyst, Invidis Consulting
Friday 22nd May 2015
11.00-11.30 Understanding content management for
digital signage
What do content management systems (CMS) do for
digital signage? How and where can they add value to
your deployment? What are the key features to look for
and what special requirements will some projects have?
This session will provide an overview of everything CMS,
giving delegates a clear picture of the pros and cons
that they can expect from different types of content
management products.
FESPA 2015
DIGITAL FINISHING
PARTNER
DISCOVER YOUR
UNIVERSE OF PRINT
15
FESPA
2015
Cologne
18-22 May 2015
18-22 MAY 2015 / COLOGNE / GERMANY
#FESPA2015
WHEN
WHERE
Monday, 18 May . . . . . .10.00-18.00
Tuesday, 19 May . . . . . .10.00-18.00
Wednesday, 20 May. . . .10.00-18.00
Thursday, 21 May. . . . . .10.00-18.00
Friday, 22 May . . . . . . . .10.00-16.00
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Cologne, Germany
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