1. art and entertainment
2. shows and events
3. exhibition

FY2011 ANNUAL REPORT
2 | HI S T OR Y
p
Raymond
T. Forsberg Riverside Galleries | Alan Stringfellow exhibition. H I STO RY | 3
MISSION & CONDENSED HISTORY
The Waterloo Center for the Arts’ purpose is to initiate and further awareness, appreciation
and support of the arts by a diverse audience. The Center is a municipal non-profit organization
dedicated to fostering community awareness and appreciation of the arts by acquiring, preserving,
exhibiting, and interpreting significant works of art. Operating under the direction of the Waterloo
Cultural and Arts Commission, the Center and its programs reflect the City of Waterloo’s
commitment to and support of dynamic arts and cultural opportunities.
RECEN T HIS T OR Y (JULY 2010 – JUNE 2011)
Accomplishment/Historical information
• Renovated the west wing office area to create a public lounge
• Began an updated lighting project for the Schoitz Rooms, new west wing lounge, etc
• Visited the Bahamas on a research and development trip to plan an upcoming exhibition
and symposium entitled Master Artists of the Bahamas
• Started an Urban Gallery program this spring in three downtown storefront locations
• Reached over $100,000 revenue in the Phelps Youth Pavilion
• Developed new partnerships with Brown University and Rhode Island School of Design
resulting in a major exhibition of Haitian artwork
• Moved from having the largest public collection of Haitian artwork in the United States
to now holding the largest collection in the world
• Commissioned Steve Gerberich to create a memorial sculpture in honor
of Dr. Dale Phelps
• Dan Ankrum became the new contractor for the ArtHouse Café
• Learn more about our history online at www.waterloocenterforthearts.org.
4 | DI R E C T OR ’ S L E T T E R
DIREC TOR’S LE T TER
It has been a good and productive year at the Waterloo Center for the Arts.
We completed some much needed remodeling in many areas from adding new
public space and furnishings to sprucing up staff offices. And this is the time of
year that our whole outside blooms like crazy — thanks to a staff horticulturist!
The building is “looking good”!
We continue to be “wedding central” with a wedding reception scheduled every
weekend — booked two years out! A good source of revenue for us and an
affordable venue for the entire community! Yes — WEDDINGS, WEDDINGS,
AND MORE WEDDINGS have tremendous economic impact as well! Just
counting the last 4 Weddings, 200 Hotel rooms were booked, with visitors from
over 17 states.
Kent and I traveled to Nassau, Bahamas to meet artists and filmmakers, and
begin research and development for the Master Artists of the Bahamas exhibition
and symposium to be presented this fall. The exhibition and symposium support
our collection and exhibition policies and will bring in 15 artists and filmmakers to
participate in a symposium and gala exhibition opening. The exhibition will then
travel around the country starting in 2012.
Classes, workshops, public programs and particularly the Phelps Youth Pavilion
have all enjoyed healthy participation again this year with new offerings in all areas.
The Riverfront Renaissance projects are winding down and we are looking
forward to not having construction surrounding us for the first time in almost
seven years. When I am writing this letter next year — we will have experienced
our first season of activity in the new Amphitheatre and have watched kids
splash and play in Mark’s Splash Park — all adjacent to the Waterloo Center for
the Arts and located on the newly dedicated Arts Plaza.
D I RECTO R’ S LETTER | 5
We started an Urban Gallery program this spring in three
downtown store front locations and are getting ready to install
new exhibits this week.
We also commissioned Steve Gerberich to create a
commemorative kinetic play sculpture for the Youth Pavilion
in memory of commission member, Dale Phelps — we look
forward to its installation and dedication later this fall.
Three commission members – Mary Ann Burk, Steve Showers,
and Mike Broshar – who have been on the commission since
its inception in 1999 and were instrumental in raising funds
for the Phelps Youth Pavilion addition were awarded lifetime
honorary status and have been invited to continue to attend
monthly commission meetings. Their service was invaluable
to the development of the new Cultural and Arts Commission
and to the addition of the Phelps Youth Pavilion that opened in
2008. Many thanks to all three! Three new commissioners were
appointed by Mayor Buck Clark; they are former Mayor Tim
Hurley, Scott Cawelti and Katy Susong — we are delighted to
have all three join us.
A 40 year employee, Registrar, Marlene Ackerman retired this
past year — she is very much missed by all, but continues to
come back to volunteer her services. Elizabeth Andrews was
hired to take her place and has hit the ground running!
Welcome Elizabeth!
Yes, a great year; and much more to come in the following year.
Join us!
CAMMIE SCULLY | D I R E C T O R
6 | MAJ OR AC C O M P L IS H M E N T S
p
Ceramic
works from Clarence Alling: A Legacy in Art exhibition.
FY2011 MA JO R A CCO MPLI SH MEN TS | 7
SN A PSHOT: A L O OK AT T HIS Y E A R ’S M A JO R A C C O M P L ISH ME N T S
Visitors served in the building
Phelps Youth Pavilion attendance
Exhibitions presented throughout the building and across the nation
Artworks added to the WCA collection, valued at $315,220
Artists’ work featured in the Holiday Arts Festival
In-kind services and room rentals provided by the WCA
Volunteers 113,411
23,671
28
404
69
$32,825
179
Volunteer hours contributed
Value of volunteer labor from volunteers, interns, A ARP, 2,268
$55,076
Community Service and Facility Work Release staff
Meetings, events and programs hosted at the WCA
1,625
Contract groups met at the WCA on a regular basis
21
Guided tours of WCA
General obligation bond funds received for capital improvements
Municipal support received (tax levy)
Non-municipal support received
Earned income (classes, room rentals, birthday parties, 123
$64,605
$854,878
$60,942
$185,988
admissions, memberships, tours)
WCA Memberships
A R T S
236
$84,408
Registrations fees for classes/programs/events
$14,183
Room Rentals
$57,913
Holiday Arts Festival
$ 9,484
Miscellaneous $ 2,828
P HE L P S Y OU T H PAV IL ION
$101,580
Admission
$ 44,199
Membership
$14,882
Tours $4,187
Birthday Parties
$11,107
Gift Store
$13,105
Art House Café (rent)
McElroy Trust (World’s Greatest Spring Break for Kids Support)
$4,100
$10,000
8 | E X HI B I T I ONS
E XHIBITIONS
S TAT E MEN T OF P URP OSE
Exhibitions and related programs at the Waterloo Center for the Arts:
(1)Present, complement, and enhance understanding and appreciation of the Center’s
permanent collection.
(2) Provide the community with opportunities and resources for the study, enjoyment,
participation in and appreciation of the arts.
(3) Are reflective of community interests, incorporating ideas and suggestions provided by
a Collections/Exhibitions Advisory Committee.
(4) Are balanced with respect to artists’ gender, ethnicity and artistic medium.
COMMUNI T Y PA R T NE RSHIP S
AEA 267, AmeriCorps, Brown University, Clear Lake Art Center, Community Foundation
of Northeast Iowa, Dubuque Museum of Art, Friends of the Art Center, Hawkeye
Community College, Iowa Department of Cultural Affairs, Iowa Arts Council, Iowa
Watercolor Society, Jesse Cosby Neighborhood Center, Main Street Waterloo,
Metropolitan Community College, Muscatine Art Center, Nicole Smith Gallery, Rhode
Island School of Design, University of Northern Iowa, UNI-CUE, Waterloo Community
Schools, Waterloo Public Library
T HIS F ISC A L Y E A R : The Center presented 28 unique exhibits throughout its
building and beyond.
H A I T I A N C OL L E C T ION Ongoing
Reuling-Feldman, Langlas Loft,
Rotary-Lichty
Sponsored by Friends of the Art Center, IDCA,
City of Waterloo
P R IN T S BY BE T T Y L A DU K E
7/1/09 – 8/31/10
West Gallery, Longfellow Concourse
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
EXH I BI TI O N S | 9
P OR T R A I T S O F H A I T I: P HO T O GR A P H S
1/1/10 – 8/31/10
BY BIL L BOL L E NDOR F Creative Connections Gallery
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
F iesta : A M e x ican C elebration
2/1/10 – 8/31/10
McElroy Junior Art Gallery III
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
Waterloo A ll- S chool A rt
3/3/11 – 3/27/11
E x hibition
Law Reddington Gallery
Sponsored by Friends of the Art Center, IDCA, WCA,
Waterloo Community Schools, City of Waterloo
A rt on W heels : S kateboards
3/31/10 – 9/23/10
by Juno K err & P ete F errel
Longfellow Concourse Gallery
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
A rt In L ife / L ife In A rt: 4/16/10 – 8/29/10
New A dditions to the M e x ican
Forsberg Riverside & Law-Reddington Galleries
F olk A rt C ollection
Sponsored by Friends of the Art Center, IDCA,
WCA, Community Foundation of Northeast Iowa,
City of Waterloo
V iva M e x ico : P hotographs
4/16/10 – 6/31/11
by B arbara Goodbody
East Gallery
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
Painted Pages : C hildren ’s Books
10/1/10 – 6/31/11
Illustrated by Iowa A rtists
McElroy Junior Art Gallery III
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
1 0 | E X HB I T I ONS
K arl Z erbe : 19 6 0 ’s
10/1/10 – 1/23/11
Forsberg Riverside Galleries
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
Grant W ood C ollection
2/11/11 – 6/31/11
Langlas Loft Gallery
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
S elections F rom the A frican
2/11/11 – 6/31/11
A merican C ollection
Watkins Foyer/Longfellow Concourse Galleries
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
T he A rt of A llen S tringfellow
2/1/11 – 4/24/11
Forsberg Riverside Galleries
Sponsored by Friends of the Art Center, IDCA,
WCA, Nicole Smith Gallery, City of Waterloo
R ichard D. Kopp : 2/1/11 – 4/24/11
A rt W ith A T wist
Forsberg Riverside Galleries
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
F roggie W ent A’ C ourting: 5/21/11 – 6/31/11
Illustrations by M arie
Creative Connections Gallery
C amille L entsch
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
R oger B artlett: S eries 6 3
5/20/11 – 6/31/11
Forsberg Riverside Galleries
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
C larence A lling: A L egacy In A rt
5/20/11 – 6/31/11
Law Reddington Gallery
Friends of the art Center, IDCA, WCA, City of Waterloo
EXH BI TI O N S | 11
Iowa Watercolor S ociety
A nnual E x hibition
11/16/10 – 1/16/11
West Gallery/Longfellow Concourse
Friends of the Art Center, IDCA, WCA, Iowa Watercolor
Society, City of Waterloo
Additional exhibitions presented outside of the Waterloo Center for the Ar ts:
WA L L S O F F A M E : P OR T R A I T S O F C E DA R VA L L E Y HE R OE S BY Ongoing
City Hall Gallery
PACO ROSIC
Sponsored by WCA, City of Waterloo
IL L U MIN AT E D T R A DI T ION S
W H E R E W E G AT H E R
Ongoing
Jesse Cosby Neighborhood Center
Sponsored by WCA, City of Waterloo
Mothers, M erchants & M ambos
10/19/10-11/19/10
Metropolitan Community College, Omaha NE
WCA, Metropolitan Community College, City of Waterloo
R eframing H aiti: A rt, History & P erformativity 2/23/11 – 5/29/11
Brown University & Rhode Island School of Design,
WCA, City of Waterloo
1/31/10 – 3/7/10
Berrie Art Center, Ramapo College, Mahwah, NJ
Sponsored by WCA, Haitian Art Society, Ramapo
College, City of Waterloo
T WELVE VIEWS OF WATER:
WORKS BY NANCY PURINGTON
4/25/10 – 8/8/10
Dubuque Museum of Art
WCA, Muscatine Art Center, Dubuque Museum of Art,
City of Waterloo
10/5/10 – 11/14/10
Clear Lake Art Center
WCA, Muscatine Art Center, Clear Lake Art Center,
City of Waterloo
P ublic A rt C ollection
Ongoing
Various downtown locations
Friends of the Art Center, WCA, IDCA, City of Waterloo
1 2 | C OL L E C T IO N S
COLLECTIONS
S TAT E MEN T OF P URP OSE
In fulfilling its role in the community, the Waterloo Center for the Arts collects,
preserves and interprets significant works of art. To this end, a continued program
of selective acquisitions is pursued. While acquisition, preservation and interpretation of
the permanent collection are the responsibilities of the Waterloo Center for the Arts and
the Waterloo Cultural & Arts Commission, the Community Foundation of Northeast Iowa
holds the title to the collection. Each year we strive to build our collection through new
acquisition of works of art within our collection priorities:
THIS FISCAL YEAR: The Center acquired 404 pieces of artwork, valued at $315,320
For a list of the WCA’s new acquisitions, contact the Waterloo Center for the Arts.
Acquisitions to the collection were made possible by these donors:
Clarence Alling
Virginia Phelps, wife of Dr. Gardner Phelps
Strang & Baily Endowments
Loree Rackstraw
Lorraine Bastian-Jones
Christa Saffran
Janet Feldman
Dean & Geraldine Schwarz
Merry Elizabeth Foss
Kent Shankle
Friends of the Art Center
Nicole Smith
Ann & Edward Gessen
Ute Stebich
Larry Kent
Community Foundation
Richard D. Kopp & Lois Ann Kopp
of Northeast Iowa
Akkie Martens
Acquisition Fund
Matthew Morris & Frank Svehla
Noël, Victoria, & Doré Newell
Midwest Art
57 American Decorative Arts
International Folk Art
96
Public Art
Mexican Folk Art 43
Haitian/Caribbean Art
Study Collection
0
Other
100
4
142
5
PH ELPS YO U TH PAVI LI O N | 13
p
McElroy
Junior Art Gallery III | Painted Pages: Children’s Books Illustrated by Iowa Artists.
PH E L PS YO U T H PAV I L I O N
STATEMENT OF PURPOSE
Art launches a world of wonder, discovery and learning!
The Phelps Youth Pavilion provides educational opportunities for youth to develop skills and
explore art appreciation, aesthetic awareness, art history, and cultural diversity through
visual and experiential activities. In Junior Art Galleries I and II permanent exhibits engage
and inspire visitors of all ages, even infants and toddlers. The exhibits in Junior Art Gallery
III change throughout the year, giving visitors exposure to a variety of artists by combining
hands-on elements with a more traditional museum experience.
Visitors can enjoy nearly 40 hands-on exhibit areas throughout the Phelps Youth Pavilion.
[
THIS FISCAL YE AR, 2 3, 6 71 VISITORS E X PLORED THE PHELPS
YOUTH PAVILION.
[
1 4 | P HE L P S Y OU T H PAV IL IO N
New inside the Pavilion With support from the Guernsey Charitable Foundation,
we introduced four new exhibits: Mirror Mirror, Wild Art,
This Is What An Artist Looks Like, Make Some Noise
and also renovated the exhibits My Own Art Museum
and KIDStructure.
Added safety features to Climb & Crawl Stairway
Digital display in Art’s Workshop now showcases
upcoming programs
Installed automatic shades on the windows in JAG I to
protect exhibits and enhance the visitor experience
McELROY JUNIOR ART GALLERY l
ARTISTS STUDIO
Visions and Versions
What If/Why Not
Picture Perfect
Mola Mania
BLAST FROM THE PAST
Prof. Paintspotz Time Machine
A New View
Diggin’ Art
Tag Yourself
Art in the Dark
CARRIBEAN KINDER ISLAND
Catch & Count Fishing Boat Great Starts Book Nook
Finger Fun Digital Painting
Sky Magic Mobile
Tropical Toddlers Playhouse
Feet Beat Steel Drum
Living Colors Aquarium
Tap-Tap Taxi
Hand & Sand Activity Table
Tiny Tots Tide Pool
GRANT’S FARM
‘Round the Farm Activity Barn
Hattie’s Garden
Learn-A-Lot School House
Hay Play Loft
Make a Scene
Milk & Moo Cow
PH ELPS YO U TH PAVI LI O N | 15
McELROY JUNIOR ART GALLERY ll
CLIMB AND CRAWL STAIRWAY
ART’S WORKSHOP
Modern Masters Gallery
This is What An Artist Looks like
FUNSTAGE & PUPPET PLAYHOUSE
Mirror, Mirror
CREATIVITY ACROSS CULTURES
Where in the World?
Mexico, India, Ghana, China, and Iran Pavilions
Great Explorations Reading Corner
CONSTRUCTION ZONE
Bright Lights Building Blocks
Big Block City
Dream It, Design It
KIDStructure
Small House Dollhouse
OUR GALLERY
Face to Face Portraits
pARTners Drawing Station
Make Some Noise
McELROY JUNIOR ART GALLERY III
FIESTA! A MEXICAN CELEBRATION
February 2, 2010 - August 31, 2010
In this exciting hands-on exhibit, visitors explored the
celebrations of Mexico through a variety of art forms:
music, dance, cuisine, and tradition. Objects from
the museum’s permanent collection enhanced the
experience and included masks, costumes, ceramics,
statuary and crafts. Visitors learned about Mexico’s
political holidays and the origin of their flag; they
experienced Mexican culture through hands-on activities
that featured: piñatas, Papel Picado, Catrina paper dolls,
Day of the Dead Offrenda/Altar, sugar skull, quinceanera,
invitation station, the Mexican Hat dance, Frida’s Kitchen,
beaded masks, and Las Posadas. In a related art activity
for school tour groups, students created their own faux
Amate bark painting.
1 6 | P HE L P S Y O U T H PAV IL IO N
PAINTED PAGES: Children’s Books
September 1, 2010 - August 31, 2011
Illustrated by Iowa Artists
Children’s books came to life in this exhibition that
focused on illustrations by Iowa artists Gary Kelley, Jeni
Reeves, Bonnie Koloc and Chaveevah Banks Ferguson.
Original illustrations were displayed and hands-on
activities enhanced the experience. Visitors compiled an
“All About Me” book, color sorted, explored Jewish food
traditions, participated in storytelling, a music activity,
a memory game, read in the book nooks, cut out paper
dolls, learned about manners, made birthday cards, played
a glockenspiel, dressed up and danced, experienced
classical music and the Blues, beaded a necklace, wrote
a short story, and worked on puzzles. In a related art
activity for school tour groups, students participated in
reader’s theatre.
SPECIAL PROGRAMS
The Pavilion offers special programs throughout the year to make every visitor’s
experience a memorable one!
DOLLAR DAYS On the third Thursday of each month, the Phelps
Youth Pavilion discounted its admission to $1/person and
stayed open until 8:00pm. The Pavilion offered several
special Dollar Days events throughout the year:
HOLIDAY DOLLAR DAYS
We have continued a special tradition every Sunday in
December - $1 admission with a donated item for the
Northeast Iowa Food Bank.
PH ELPS YO U TH PAVI LI O N | 17
WORLD’S GREATEST SPRING
March 12-20, 2011
BREAK FOR KIDS
RJ McElroy Trust sponsored $1 admission for 9 days at 6
Waterloo attractions! Participating attractions included:
Phelps Youth Pavilion, Bluedorn Science Imaginarium,
Iowa Veterans Museum, Sullivan Brothers Iowa Veterans
Museum, Grout Museum of Science and History, the
National Wrestling Hall of Fame/Dan Gable Wrestling
Museum, Black Hawk Children’s Theatre and Young
Arena.
12,636 Total attendance at all venues (4,391 attendance
at Phelps Youth Pavilion)
SPECIAL PROMOTIONS
Every Sunday
Half Price Sundays
half price admission
September 12 Grandparent’s Day Free admission for
Grandparents
May 8
Mother’s Day
Free admission for Moms
June 19
Father’s Day
Free admission for Dads
NOON YEAR’S EVE PARTY December 31, 2010
This new family fun day was a great way for kids to
ring in the new year! Special New Year’s crafts, snacks,
games, singing Auld Lang Syne and a ball drop at
12:00/NOON made the party festive! Crafts included
a 2011 banner, resolution magnet, New Year’s crown,
noisemakers, and a countdown clock. This program was
included in the cost of visitors’ daily admission. There
were 176 participants.
BLUE STAR MUSEUMS PARTNERSHIP
WCA joined this program for the first time in May 2011.
This is a partnership with the National Endowment for the
Arts, Blue Star Families, and more than 1,300 museums
across America to offer free admission to all active
duty military personnel and their families Memorial Day
through Labor Day.
1 8 | P HE L P S Y OU T H PAV IL IO N
DROP-IN DAYS
New this year were themed Drop-in Days. Families
had the opportunity to get creative with flowers, magic,
flags and more. All activities were free and included
in visitors’ daily admission.
SCHOOL INVOLVEMENT
November 4-5, 2010
Mummys, Kitty’s & Kings
January 12, 2011
Snowy Day Get Away
February 11, 2011
Lovebirds & Other
Feathered Friends
April 7, 2011
Spring Has Sprung
May 5, 2011
Moms, Mums & Magic
May 8, 2011
Mother’s Day
June 9, 2011
Fathers, Flags & Fun
June 19, 2011
Father’s Day
All Pavilion exhibits and activities reinforce educational
standards and benchmarks. The Center had tour
participation from schools across Eastern Iowa (including
Cedar Rapids, Dyersville, Iowa Falls, West Union, Marion,
Marshalltown and Hampton).
SCHOOL TOURS
Tours of the Pavilion brought classroom curriculum to
life with hands-on learning! Tours and programs offered
experiences that celebrated cultural diversity and explored
the connections between individuals, communities,
cultures and ideas. Transportation funding was available
through a grant from the RJ McElroy for all youth-related
tours.
Survey Tour: General tour of the three galleries in the Pavilion
led by a docent
Focus Tour: Focus tours were docent-led, standards-based experiences
focused on a specific topic and exhibit of the Pavilion with
a related hands-on art activity. Focus tour options included:
Grades K-3 – Where Grant Wood Stood.
Grades 4-5 – Puppets, Performances, & Plays
All Grades – Haitian Art Adventure
PH ELPS YO U TH PAVI LI O N | 19
All Grades – Painted Pages: Children’s Books
Illustrated by Iowa Artists
All Grades – Fiesta! A Mexican Celebration
GROUP TOURS Groups of 12 or more such as scouts, after-school
programs, sororities/fraternities, college classes,
businesses, and retirement communities can explore
the Pavilion’s hands-on exhibits.
$3/person
Tour
$5/person
Tour & Craft Activity
THIS FISCAL YEAR: 123 school/group tours took place, giving 4,108 visitors a unique handson tour experience.
BIRTHDAY PARTIES
The Pavilion was the perfect place to create special
birthday memories! Parties were scheduled Saturdays
at 11:00am and 3:00pm and Sundays at 2:00pm, with
four party packages to choose from. This fiscal year, the
pavilion hosted 68 birthday parties with 1,315 guests in
the folloing ccategories:
Mini-Party ($100)
21
Kit ($140)
34
Caboodle ($260)
12
Whole Kit and Caboodle ($600)
1
Preschool Story
Preschoolers and parents enjoy time together with age
& Craft Time
appropriate, entertaining stories and related, hands-on
activities. This program was held Wednesdays at 11:30am
and was included with paid admission to the Pavilion.
Trolley Kids Children, ages 7-14 rode the Trolley or dropped in to
participate in a free 1-hour art activity every Tuesday
and Thursday between 10am-4pm throughout June &
July. Participants also received discounted ($3/person)
admission to the Phelps Youth Pavilion. 642 children
participated in Trolley Kids programming this year.
2 0 | C L AS S E S & W O R K S H O P S
CL A SS E S & W O R K S H O P S
STATEMENT OF PURPOSE
To provide a diverse array of educational and cultural opportunities to people of all
ages, abilities and socio-economic backgrounds.
The classes and workshops held at the Waterloo Center for the Arts are created to
interpret the Center’s permanent collection as well as to utilize all of the great spaces
throughout the Center, including the Phelps Youth Pavilion, Ceramics, Digital Arts and
Visual Arts Studios.
THIS FISCAL YEAR: 1,285 people participated in our classes/workshops. Below lists all
of this year’s offerings:
JULY – AUGUST 2010
YOUTH & FAMILY Chalk it Up
Intro to Drawing
Clay Creations
Little & Big Clay Buddies
Clay Magic
Puppets! Puppets! Puppets!
Cupcake Critters
Stitch It Together Try-It
Family Tree
Story & Craft Time for
Fantasy Animals of Mexco
Pre-Schoolers
Folk Arts Workshop
Toymaker
Fun Food From Florence
Trolley Kids
Intro to Digital Photo Camp
ADULTS & TEENS Art in the Outdoors
Illustrator Clickabout
ATC’s - Artist Trading Cards
Intro to Dreamweaver
Ballroom Dancing
Just Glaze It!
Batik
Open Studio
Beginning Screenprinting
Wheelthrowing &
Beginning Stained Glass
Handbuilding
Clay in the Classroom
‘Zines (Teen)
Comic Book & Magna Drawing
Digital Arts Camp
Encaustic Painting
Floral Design with a Magical Touch
CLA SSES & W O RKSH O PS | 21
SEPTEMBER – DECEMBER 2010
YOUTH & FAMILY American Girl Series: Addy, Rebecca
Leonardo the Terrible
Boy’s Overnight: Oregon Trail
Monster
Buddy Up for Art Adventures: Spooky Cupcake Fun
Drawing, Painting, Paper Magic
Stitch a Spooky Spider
Clay Magic
Story & Craft Time for
Draw Your Own Digital Comic Books
Pre-Schoolers
Fairy Houses
Tree Weaving
Family Yoga Write & Illustrate Your
Girl’s Overnight: Laura Ingalls Wilder
Own Digi-Story
Holiday Around the World
Intro to Digital Photography for Kids
Kids’ Holiday Cooking:
Gingerbread House, Holiday Cookies,
Homemade Fudge
ADULTS & TEENS ATCs - Artist Trading Cards
Pilates
Artful Last Minute Gifts
Stained Glass:
Batik
Beginning &
Beginning Drawing for Teens
Intermediate
Drawing in Multiple Media
Watercolor Painting
Encaustic Painting Sampler
French Cooking Basics
Wheel-a-thon!
Life in Balance Yoga (2 sessions)
Wheelthrowing &
Oil & Acrylic Painting
Handbuilding: Beginning
Open Studio
& Intermediate/Advanced
Early Out Wednesdays: Ceramics (4 sessions)
Early Out Wednesdays: Digital Arts Studio (4 sessions)
2 2 | C L AS S E S & W O R K S H O P S
FEBRUARY – JUNE 2011
YOUTH & FAMILY Alice in Wonderland
Mike Fink: An American
Amazing Monoprint Folklore Hero
Art Spark Adventures Camp (2 sessions) Mother’s Day Surprise
Boy’s Overnight: Oregon Trail
Olivia Forms a Band
Breakfast with the Easter Bunny
Paint Your Own
Buddy Up For Art Adventures:
Glassware
Monsters, Bugs, & Things with Wings
Painting Palooza I & II
Clay Magic
Story & Craft Time for
Fairy Houses
Pre-schoolers
Father’s Day “Best Dad” Trophy
Summer Digi Explorers
From Lanterns & Lightning Bugs
Teddy Bear Picnic
Girls’ Overnight: Laura Ingalls Wilder
The Art of Allen
Good ‘Aye Mates!
Stringfellow Workshop
Hooray! It’s Clay (2 sessions)
Trolley Kids
Intermediate Digital Photography for Kids
Intermediate Drawing
Intro to Drawing (2 sessions)
ADULTS & TEENS ATC’s – Artist Trading Cards
Mosaic Masterpieces:
Bronze Metal Clay Jewelry
Bird Houses
Clay and the Wheel:
Open Studio
An Introduction to Pottery
Painting in Oils
Comic Book & Manga Drawing
& Acrylics (2 sessions)
Cooking with Liquid Nitrogen
Scottish Country
Digital Photography
Dance Club
Early Out Wednesdays: Stained Glass
Ceramics Studio
(2 sessions)
Early Out Wednesdays: Teen Sketchbook Studio
Digital Arts Studio)
The Essential Photoshop
Exploring Precious Metal-
Wheelthrowing &
Clay Jewelry
Handbuilding: Beginning
Introduction to Scottish Country
& Intermediate
Dance (2 sessions)
(2 sessions)
CLA SSES & W O RKSH O PS | 23
Learning to See:
An Introduction to Drawing Creating Signature Dishes:
(Classes a la Carte Barbeque Ribs,
Chicken Marsala, Mashed Potatoes
and Rice Pilaf, Pan Roasted Chicken,
Risotto)
p
Culturefest
2011 | Phelps Youth Pavilion craft activity booth
Wire Wrapped Jewelry
2 4 | P R OGR AMS & E V E N T S
PRO G R A M S & E V E N T S
STATEMENT OF PURPOSE
To provide a variety of cultural experiences and entertainment, both affordable
and accessible, to patrons of all ages, abilities and socio-economic backgrounds.
This includes outreach opportunities, where the Center provides programming throughout
the community based on its programs, collections, and exhibitions (ie - presentations,
workshops, educational sessions, exhibits, loaned collections, consultation, festivals/parades).
THIS FISCAL YEAR: The Center offered 39 unique programs and events to the community.
4
Youth/Family
23
Teen/Adult
10
Outreach
15
Gallery receptions/talks
YOUTH/FAMILY
BREAKFAST WITH SANTA
December 11, 2010
Santa and his reindeer stopped by WCA for a little preChristmas visit! Hundreds of visitors enjoyed a light breakfast,
holiday wish-list making and photos with Santa and Art, the
paintbrush kid. Admission included all the fun plus all day
admission to the Phelps Youth Pavilion!
CAREER ACADEMY
February 24, 2011
Waterloo East and West High School freshmen students
enrolled in the Arts, Business and Communication Career
Academy spent half the day with WCA staff, learning about
their education, job experiences and roles at the Art Center. The
students then ate lunch and watched a Waterloo Community
Playhouse performance before returning to school. 125
Students participated in this event.
PRO G RA MS & EVEN TS | 25
CultureFest &
March 3, 2011
All-School Art
Culturefest featured live student performances, demonstrations,
Exhibit Opening
cultural displays and international food samplings, and targeted
middle school students and their families. The evening was
sponsored in part by the Waterloo Community Schools
and Tyson Fresh Meats as well as many other community
organizations. Art by students in grades K-12 in Waterloo’s
public and parochial schools was exhibited in The annual All
School Art Exhibition that opened that night
Breakfast with
April 16, 2011
the Easter Bunny
The Easter Bunny hopped over to the WCA! Hundreds
of visitors enjoyed a light breakfast, holiday crafts and photos
with the Easter Bunny and Art, the Paintbrush Kid. Admission
included all the fun plus all day admission to the Phelps
Youth Pavilion!
TEEN ADULT
Rooftop Jazz & Blues
July 3, 2010
Annual fundraiser sponsored by the Friends of the Art Center,
featured live music by The Ed East Quartet, food vendors, and a
great view of the Jaycees downtown fireworks.
Riverside CAFÉ
Monthly summertime series featuried live music and,
gourmet catered luncheons by Moment in Thyme Catering, were
held on the 3rd Wednesday of each month (June - September)
6/16/10
Washut-Merz Duo
7/21/10
Betsey Kratoska, pianist
8/18/10
Kara Rewerts, pianist
9/15/10
frje echeverria, guitarist
2 6 | P R OGR AMS & E V E N T S
Jazz on the Cedar Series
Monthly summertime series featuring an evening of live music
with beverages and food available for purchase; held on the 4th
Wednesday of each month (June – September).
HCC Ceramics Program
7/28/10
Equilateral
8/25/10
Galactic Cowboy Orchestra
Randall’s Catering
Olive Garden
9/22/10
Scot Jon Trio
Randall’s Catering
6/22/11
Ed East Latin Jazz
Red Lobster
& Famous Dave’s
August 2010 - May 2011
The Center’s Ceramics Studio is home to all Ceramics courses
offered by Hawkeye Community College.
Film Series
Cinema at the Center for the Arts: Film Noir
Participants were transported back to Hollywood in the
1940’s/50’s where the private eye, gangster and femme fatal
mingled and the hard-boiled crime drama was king. In this
5-part film series, the intriguing genre of film noir and its
many facets were explored.
4/5/11
Laura (1944)
5/3/11
Out of the Past (1947)
6/7/11
The Big Sleep (1946)
7/5/11
Caught (1957)
8/2/11
Mildred Pierce (1945)
Performance Art
Four-part series featured an international cast of performance
Series: Vertigo 2010
artistsl; sponsored in part by the University of Northern Iowa,
the Fairy Godfather Fund, UNI College of Humanities & Fine
Arts and Stella’s Guest House.
10/ 8/10
Faith Johnson
10/15/10
Lewis Colburn
10/29/10
Tony Schwensen
11/5/10
Paul Waddell
PRO G RA MS & EVEN TS | 27
Holiday Arts Festival
November 13-14, 2011
Annual arts festival featured artwork for sale from the finest
Midwest artists working in wood, metal, clay, glass, print,
painting and more. It was the perfect way to start holiday
shopping! Lunch was available from the ArtHouse Café. The
Friends of the Art Center hosted an Artist’s Party the evening
of Saturday, November 13th, featuring music by Sharon Anway.
This year’s festival featured 69 artists.
Winter Music Series
This new program featured well-known, local bands and
served as a fundraiser to support the Center’s expanding
programs and exhibits. This concert series was held on Friday
nights, 7:00-11:00pm. Food was available for purchase by
Randall’s Catering. Sponsored by the Friends of the Art Center.
1/7/11
Come As You Art Dynaflows
2/11/11
Bob Dorr & the Blue Band
3/4/11
Checker & the Bluetones
April 1, 2011
An evening of dancing, dining and mingling with Cedar Valley
artists and the legends of art was sponsored by the Friends
of the Art Center. Music was provided by Milk and Honey,
there was also live artmaking, complimentary appetizers,
cash bar, silent auction, and more! At the event patrons
purchased original canvas artworks created by local celebrities,
artists and students. Three original artworks were also created
during the event by local artists and then auctioned off at the
end of the evening.
Group Tours
Visitors of all ages enjoyed unique tours of the Center’s
galleries. Scouts, after-school programs, sororities/fraternities,
college classes, businesses, and retirement communities
enjoyed learning about the Center’s collections and exhibits. $3/person
Tour
$5/person
Tour & Craft Activity
2 8 | P R OGR AMS & E V E N T S
ARTIST GALLERY TALKS
& RECEPTIONS
The community was invited to meet and greet our featured
artists. The receptions included gallery talks and/or tours of
the exhibitions. Friends of the Art Center sponsored and
hosted the following receptions/gallery talks:
October 28, 2010 Maria Zerbe Norton Gallery Talk - Karl Zerbe 1960s
November 4, 2010
Artist Panel Discussion - Art & the Environment:
Where We Gather
November 7, 2010
Scott Cawelti & Friends. Local songwriter, musician and
columnist Scott Cawelti wrote music to compliment a collection
of James Hearst’s poetry. Scott and several local vocalists/
musicians performed his original music.
April 3, 2011
Richard Kopp: Art With a Twist
April 14, 2011
Gary Kelley - Book Reading
April 17, 2011
Gary Kelly - Gallery Talk: Painted Pages
April 22, 2011
Earth Day Film Festival - Sponsored by the Cedar River Festival
Group, WCA and Grout Museum
April 30, 2011
Jeni Reeves - Gallery Talk: Painted Pages
May 3, 2011
Nicole Smith - Gallery Talk: Allen Stringfellow Exhibition
May 12, 2011
Chaveevah Banks Ferguson - Gallery Talk: Painted Pages
May 15, 2011
Chaveevah Banks Ferguson & Jeffrey Ferguson - Book Reading
May 19, 2011
Roger Bartlett: Series 63 - Gallery Talk
May 21, 2011
Frogelletto & Miss Mousie: Froggie Went a ‘Courtin
Performance by Marie Camille Lentsch
June 2, 2011
Clarence Alling: A Legacy in Art - Dean Schwarz
June 17, 2011
Urban Gallery Opening Reception & Workshop
PRO G RA MS & EVEN TS | 29
OUTREACH
Peet Junior HighOngoing
Art activities offered in after school programs
Wartburg College November 10, 2010
Curator and Education Director participated in
a panel discussion
Masonic Temple
December 4, 2010
WCA instructed creation of fanals for visitors to Main
Street Waterloo’s Lights the Night holiday activities;
Waterloo West High School
December 10, 2010
Digital Arts Lecture for select art students in a graphic
design class
Hudson Public Library
Januray 19, 2011
Education staff read a book and led children in a
related “dragon” craft
University of Northern Iowa
March 7, 2011
Department of Art, portfolio-prep workshop
Child & Baby Expo of Iowa
April 9, 2011
Provided children’s activities for parents and families
My Waterloo Days
June 3-4, 2011
Participated in the parade and art activities in the Kids
Zone
Hawkeye Community College
June 24, 2011
Offered craft activities during the American Cancer
Society’s Relay for Life event
Sturgis Falls
June 25-26, 2011
Provided art activities in the Kidsway Tent
3 0 | R OOM R E NTA L S
RO O M R E N TA L S
STATEMENT OF PURPOSE
To offer creative spaces, quality services and affordable pricing in our room
rental program.
The Waterloo Center for the Arts offers a scenic river setting with easy access for visitors,
featuring spaces designed for cozy meetings or large banquets. Guests enjoyed the
changing displays of art throughout the Center and pleasant outdoor spaces overlooking the
Cedar River. Renting a space at the Center offers amenities such as catering through the
ArtHouse Café (or guests may provide their own catering), beverage service, AV equipment,
piano, risers, tables, chairs, light and sound equipment, art-based programming for a unique
team-building experience, kids’ activities and educational programming.
The Center hosted several major community events such as the Woodcarvers Show,
Coin Club Show, Gem & Mineral Show, Quilt Show, and the Junior League Fall Fundraiser.
The room capacities listed below may vary based on room setup.
Room Dykeman Conference Room 6
Short Conference Room 10
Media Gallery
20
Visual Arts Studio
35
Rotary Room 25
Hurwich Room Law Court Theatre Watkins Grand Foyer
Petersen Town Hall
Schoitz River Room(s) I-III Hope Martin Theatre [
Capacity
30
125 (theatre seating)
125
150
50-250
368 (theatre seating)
Rotary Rooftop Deck
125 (outdoors)
Riverwalk Sculpture Plaza
150 (outdoors)
Hurley/McCoy Rooftop Deck
100 (outdoors)
THIS FISCAL YEAR, THE CENTER HOSTED 1,625 MEETINGS, EVENTS/PROGRAMS,
INCLUDING 27 WEDDINGS/RECEPTIONS, AND 21 CONTRACT GROUPS.
]
G I FT STO RE | 31
G IF T ST O RE
STATEMENT OF PURPOSE
The Gift Store provides arts and educational materials to support and enhance the
Center’s collections, exhibitions and programs.
Merchandise includes handmade artwork by artists working in ceramics, glass, fiber and
metal, plus a wide selection of children’s toys, books, games, and puzzles. The Store offers
special discounts to tour groups, Waterloo Community Playhouse theater-goers, ArtHouse
Café diners, and hosts book signings, special events and special events.
Open Tuesday – Saturday 10:00am – 4:00pm, Sunday 1:00 – 5:00pm
Fall Sale
October 11-16, 2010
Holiday Sale
November 13-14, 2010, during Holiday Arts Festival
Winter Sale
December 13-18, 2010
Spring Sale
March 12-19, 2011
Book Signing
March 16, 2011, guest author: Joanne Schafer
Book Signing
April 14, 2011, guest author: Richard Kopp
THIS FISCAL YEAR: the Gift Store featured 240 artists and brought in $13,105
total revenue
3 2 | A R T HOUS E C A F É
A RT H OU S E C A F É
STATEMENT OF PURPOSE
The ArtHouse Café served daily lunches and provided catering services for the Center.
The ArtHouse Café welcomed Chef Dan Ankrum in July 2010 as the contractor to run
the daily café and to offer catering services. Over the past year, Dan expanded his
catering business, continued to offer a unique and local foods menu, specialized in
vegan entrees, and was recognized with several prestigious awards. His luncheon
menu included homemade soups, salads, desserts, vegan and vegetarian options.
Chef Dan prides himself on using as many local products as possible. His creative
catering and monthly spotlight features on KWWL-TV increased the profile of the
ArtHouse Café in the community. The Café also began offering monthly ‘pop-up
dinners’ in May 2011 – these were very successful, featuring an array of new
menus and experiences.
Open Tuesday – Saturday 11:00am – 2:00pm
FRI EN D S O F TH E A RT CEN TER | 33
F RIE ND S O F T H E A R T C E N T E R
STATEMENT OF PURPOSE
Friends of the Art Center is an organization dedicated to volunteerism and financial
support and promotion of cultural programs, events, exhibitions, collections of the
Waterloo Center for the Arts.
Led by a volunteer Board of Directors, the Friends of the Art make things happen at the
Waterloo Center for the Arts by:
n
Supporting the Center’s vision to be the cultural crossroads for visitors of all ages
n
Strengthening the impact of cultural opportunities in the Cedar Valley
n
Supporting the Center’s diverse programming, from hosting gallery talks and art exhibition
receptions to underwriting classes and events
n
Supporting free and low-cost arts programming, making the arts accessible to everyone
n
Annually awarding two competitive art scholarships to graduating high school seniors through
the Raymond T. Forsberg Memorial and Marilyn S. Hurley Memorial Scholarship Funds
n
Purchasing works of art for the Center’s permanent collection
n
Sponsoring and coordinating events such as Come As You Art, Rooftop Jazz & Blues, the
Winter Music Series, and artist receptions
This fiscal year: the Friends of the Art Center raised $45,374 ($17,600 events and
$27,774 alcohol sales) to support the Center’s mission.
3 4 | ME MB E R S H IP
MEMBERSHIP
STATEMENT OF PURPOSE
Membership to the Waterloo Center for the Arts supports the Center’s educational
mission, collections, and exhibition programing.
This year we combined our two membership programs (Phelps Youth Pavilion Passports
and Friends of the Art Center membership) into one simple Waterloo Center for the Arts
membership program. By combining the benefits of these two programs, new and current
members were rewarded with more benefits and discounts; and encouraged to participate
in more than one of our programs. We also introduced a Corporate Membership program
this year to broaden our reach to the business community.
Individual/Family Memberships
Become a member for unlimited access to high-quality arts experiences and great
benefits for your entire family! Joining the Waterloo Center for the Arts membership
program gives you discounts and free admission to the Pavilion and hundreds of
other museums, among other great benefits!
Membership Levels:
$65
$100
$150
$250
$500
Individual
Family/Grandparent
Family Duo
Family Duo Plus
Patron
The Waterloo Center for the Arts also participates in the North American Reciprocal
Membership Program - where members at the Family Duo Plus level and above can
receive free admission to more than 350 museums across the US.
The Phelps Youth Pavilion is also a proud member of the Association of Children’s
Museum’s Reciprocal Membership Program - which gives our members at the Family
Duo level and above free admission to hundreds of children’s museums across the
world.
VO LU N TEERS | 35
Corporate Memberships
The Business of Art: WCA corporate membership gives area businesses/
organizations a creative perk. It gives businesses and their employees rewarding
benefits and directly supports the Center’s educational mission, collections, and
exhibition programming.
Membership Levels:
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
Level I Up to 50 employees
Level II Up to 100 employees
Level III Up to 200 employees
Level IV Up to 300 employees
Level V Up to 400 employees
Level VI 401+ employees
THIS FISCAL YEAR: 236 individuals/families benefited from our membership program.
3 6 | V OL UNT E E R S
VO L U N T E E R S
STATEMENT OF PURPOSE
Volunteers are key to making the operations, events and programs at the Waterloo Center
for the Arts happen.
A variety of opportunities exist for people of all interests and abilities:
n
Cultural and Arts Commission
n
Friends of the Art Center Board of Directors
n
Committees:
n
Birthday Buddy
n
Community Service Workers
n
Docent/Tour Guide
n
Facility Work Release Program
n
Internships
n
Assistants:
- Collections/Exhibitions Committee of
WCA and Community Foundation of
Northeast Iowa
- Building and Grounds Committee
- Education Committee
- Marketing/Development Committee
- Public Art Committee
- Visitor Services Committee
- Waterloo Community Playhouse/
Waterloo Center for the Arts Joint
Committee
- Gallery Assistant
- Gift Store Assistant
- Phelps Youth Pavilion Assistant
- Office Operations
- Special Event/Program Assistant
We are a new member of the Volunteer Center of the Cedar Valley, an organization who
helps publicize our volunteer opportunities. They bring people and the community together
in volunteer efforts that benefit everyone.
THIS FISCAL YEAR: The Center utilized 179 volunteers contributing 2,578 hours, resulting
in a value of $ 59,076 of volunteer labor. The estimated dollar value of volunteer time for
2010 is $21.36 per hour.
CO MMU N I CATI O N | 37
CO M M U NICAT I O N
STATEMENT OF PURPOSE
The Center strives to effectively design, promote, and publicize the Waterloo Center
for the Arts’ collections, exhibitions, programs, and events to a diverse audience.
With the ever-changing world of communication, the Center strives to utilize both traditional
and unique approaches.
PRINT/DIRECT MAIL
Annual Report Brochures
Flyers
Rack Cards
Press Releases
Posters
PSAs
School/daycare flyers
Travel/welcome center rack cards
Waterloo Community Playhouse program inserts
ONLINE
We utilize a variety of online resources to promote our exhibits, programs and events:
Email distribution
www.iowaartscouncil.org
www.waterloocenterforthearts.org www.cedarfallstourisum.org
www.phelpsyouthpavilion.orgwww.easterniowatourism.org
www.cityofwaterlooiowa.com www.associationofmidwestmuseums.com
www.travelwaterloo.comwww.acm.org
www.traveliowa.comwww.narm.com
www.wcfcourier.comwww.iowamuseums.org
www.kwwl.comwww.silosandsmokestacks.org
events.desmoinesregister.comwww.wegoplaces.com
www.haitianartsociety.org
www.facebook.com (“Waterloo Arts” and “Waterloo Center for the Arts”)
www.tweeter.com (“WCA_PYP”)
OTHER
Billboards Community presentations
Discount coupons Community donations
Movie Theatre advertising
TV (public access & cable)
Radio
Articles and media stories
WCA Marquee
3 8 | C OMMUNI C AT IO N
Our websites have been great tools for disseminating information to members and
potential visitors, and have garnered attention from thousands of individuals. Below are
some website statistics:
www.waterloocenterforthearts.org
n
n
n
12,086 webpage visits from 58
countries/territories
8,455 webpage visits from 173 cities
in Iowa. The top 5 cities include:
www.phelpsyouthpavilion.org
n
n
11,200 webpage visits from 49
countries/territories
8,530 webpage visits from 196 cities
in Iowa. The top 5 cities include:
- Waterloo (3,505 visitors)
- Waterloo (2,880 visitors)
- Cedar Falls (1,764 visitors)
- Cedar Falls (1,894 visitors)
- Cedar Rapids (1,087 visitors)
- Cedar Rapids (1,243 visitors)
- Des Moines (362 visitors)
- Waverly (379 visitors)
- Waverly (219 visitors)
- Des Moines (298 visitors)
Top 5 referral sites include:
n
Top 5 referral sites include:
- phelpsyouthpavilion.org (940 visitors)
- waterloocenterforthearts.org (2,107 visitors)
- ci.waterloo.ia.us (211 visitors)
- waterloocvb.org (500 visitors)
- waterloocvb.org (178 visitors)
- childrensmuseums.org (464 visitors)
- cedarfallstourism.org (134 visitors)
- facebook.com (142 visitors)
- artcyclopedia.com (97 visitors)
- google.com (101 visitors)
THIS FISCAL YEAR: The Center placed 47 print advertisements, mailed 18 direct mail
pieces to a mailing list of 4,556 patrons, placed 3 billboards, emailed 25 e-news blasts
to 1,603 patrons, and utilized 455 local, regional, and national media outlets
to distribute 75 press releases.
FI N A N CE / S U PPO RT | 39
p
Summertime
at the Waterloo Center for the Arts.
F INA NCE /SU P P O R T
STATEMENT OF PURPOSE
The WCA strives to be fiscally responsible and to diversify its funding sources.
FINANCIAL SUPPORT & REVENUE
$60,942
Federal Grants
$6,000
Foundation Grants State Grants $4,250
$29,348
Municipal-Hotel Motel Grants $8,000
Individual Grants
$5,888
Annual Campaign
$7,022
Annual Campaign - Endowment Donations
$100
Grant support provided by: Community Foundation of Northeast Iowa, R.J. McElroy Trust, Silos and
Smokestacks, Vision Iowa, Waterloo City Council Discretionary Hotel-Motel Fund, Waterloo Convention
& Visitors Bureau Hotel-Motel Tax Fund, Target Corporation, Brown University, Humanities Iowa.
4 0 | F I NANC E
ARTS
$84,408
Registrations fees for classes/programs/events $14,183
Room Rentals
$57,913
Holiday Arts Festival
$9,484
Miscellaneous
$2,828
PHELPS YOUTH PAVILION
$101,580
Admission
$44,199
Membership
$14,882
Tours
$4,187
Birthday Parties
$11,107
Gift Store
$13,105
Art House Café $4,100
McElroy Trust-World’s Greatest Spring Break for Kids Support
CIT Y-TA X LEV Y
$10,000
$854,878
FRIENDS OF THE ART CENTER SUPPORT
$45,376
Come As You Art, Winter Music Series, Rooftop Jazz and Miscellaneous
$17,601
Alcohol Sales $27,775
CAPITAL IMPROVEMENTS (General Obligation Bonds)
$64,605
Building Maintenance: Roof and fountain repairs
$8,062
Improvements: Remodeled: west wing coffee room, counters, floors, walls; carpet in Short’s
Conference Room, copy room & office area. Repairs to Schoitz room: LCD projector bulbs, large
projector screen, track lighting system; Youth Pavilion: electric shades, toners, rings, padding; Other:
expanded wireless access points, table carts, vacuum, collection storage materials, limestone coffee
table, glass coffee tables, three color laser printers, large format scanner, emergency button for
phones, sprinkler system, ice machine, dishwashers, backflow system for theatre, snow blowers,
East Wing reception desk remodeled, expanded/repaired security camera system.
$56,543
IN-KIND CONTRIBUTIONS
$241,141
Total value of in-kind room rentals we provided to community organizations Total value of in-kind labor we received
$32,825
$104,158
Volunteers * $48,455
Interns (310 hours) *
$6,621
AARP Program *
$28,275
Facility Work Release Program † $13,412
Community Service Workers †
* Based of Governor’s Wage of $21.36
$7,395
† Based on minimum wage of $7.25
G I VI N G BA CK TO TH E CO MMU N I TY | 41
ADDITIONAL IN-KIND CONTRIBUTORS
Abbie Steere
Famous Dave’s
Megan McRae
Alicia Faust
Friends of the Art Center
Megan Rash
Amanda Ganier
Gina James
Michelle Beal
Amy McConnell
Hank’s Bait & Tackle
Mike Guild
Andrew McCormick
Hannah Rohrer
Milk & Honey
Angela Pease
Hawkeye Community College
Mitchell Grubb
Barbara Fedeler
Horticulture Dept.
Molly Anderson
Bill Gronen
Heidi Fuchtman
Monica Edecker
Bob Dorr & the Blue Band
Janet Feldman
Nancy Neessen
Bonnie Winninger
Jessica Murrow
Nicole Smith
Brennan Tegeler
Joan Webster Vore
Olive Garden
Bryant Medhus
Joanne Moore
Pioneer Printing
Cammie Scully
Joe Cook
Pittsburgh Paint &Glass
Carlos Aguero
Joe Shinkey
Quality Inn & Suites
Carolyn Carpenter
Johanna Kramer-Weston
Petersen & Tietz: Greenhouse
Chandler Good
Jorge Rodriguez
& Garden Center
Chawne Paige
Julia Pedersen
Randall’s Catering
Checker & the Bluetones
Julie Rash Ulven
Red Lobster
Chrissy Schweiger
Karla Flattery
Richard D. & Lois Ann Kopp
Christa Saffran
Katie Hoobler
Ronda Rapp
Clarence Alling
Katie Tunis
Rose Middleton
Community Foundation
Katy Susong
Scheels, Cedar Falls
of Northeast Iowa
Keith & Leila Welch
Shanda Steere
Danielle Dohlman
Ken Warren
Stella’s Guesthouse & Gardens
Dean & Geraldine Schwarz
Kent Shankle
Strang and Baily Endowments
Deidra Noborikawa
Larry Kent
Studio L Glassworks
Dennis Duggan
Lilli Meyers
Teri Rule Sheehan
Dennis Peterka
Lindsey Keast
Terry Knapp
Devin Hanson
Lindsey Shinkey
Terry Rice
Diane Peterka
Loree Rackstraw
The Family of Marie C. Cook
Doug Tensen
Lori Dale
The Greenspot (Manchester)
Dynaflows
Lorraine Bastian-Jones
Tim Flynn
East High School Art Students
Lynn Montague
Tim Kuhlmann
Ed and Ann Gessen
Margaret Whiting
Ute Stebich
Emily Steere
Marie Camille Lentsch
Wendy S. Miller
Emily Timmermans
Matthew Morris & Frank Svehla
Erin Pilcher
Maureen Hastings
4 2 | GI V I NG B AC K T O T H E C O M M U N IT Y
GIVING BACK TO THE COMMUNITY
STATEMENT OF PURPOSE
We Give to You. You Give to Others. We all Give Thanks.
n
We gave back to local schools and nonprofit organizations’ fundraisers by donating $2,960
n
School tour participants received $1 off admission coupon for future visits to the Pavilion.
n
With the help of 126 visitors, the Pavilion donated 197 pounds of food to the Northeast
from the Phelps Youth Pavilion and $431 from the Gift Store.
Iowa Food Bank during its Holiday Dollar Days promotion, where every Sunday in December
was $1/person admission plus an item for the Northeast Iowa Food Bank.
n
Center staff donated 37 toys for the Salvation Army’s Annual Toy Drive in December.
n
Donated $32,825 in room rentals to community organizations
n
Staff provided professional services in their area of expertise to a variety of organizations.
n
We donated 3,300 pounds of scrap metal to Habitat for Humanities’ fundraiser.
n
We donated unused tables, chairs, other materials to city departments, Waterloo
n
Provided $9,192 in-kind value in discounted admission through our Dollar Days program
n
Discounted admission for school tour groups to $1, resulting in $8,036 in-kind value of
Community Playhouse and Community United Child Care Centers.
discounted admission value for these groups.
STAFF AFFILIATIONS & COMMITTEES
The Waterloo Center for the Arts staff is involved with local and regional associations and
organizations to further the mission of the Center in the community and beyond. Staff has
been affiliated with the following organizations:
American Advertisers Federation
Cedar Valley River Renaissance
American Association of Museums
City of Waterloo
Association of Children’s Museums
Community Foundation of Northeast Iowa:
Scholarship Committee
Association of Midwest Museums
Cedar Falls Tourism & Visitor’s Bureau
Eastern Iowa Tourism Association
Friends of the Art Center
Cedar Valley Cultural Alliance: Education
Committee
Greater Cedar Valley Chamber of Commerce:
Ambassadors, Wing Ding, TRC Committees
Cedar Valley Arboretum & Botanical Gardens
Haitian Art Society
Cedar Valley Coalition
Institute of Museums and Library Services
Cedar Valley’s Promise: Early Childhood
Education Task Force, After School Task Force
Iowa Arts Council: Artist Roster, Board of
Directors, Scholarship Committee
STA FF / B O A RD / C O MMI TTEE | 43
Iowa Department of Cultural Affairs
Riverfront Renaissance Design Committee
Iowa Division of Tourism
Rotary Club, downtown Waterloo: Board of
Directors, Foundation Day Committee
Iowa Museum Association: Advocacy
Committee, Development Committee
Silos and Smokestacks
Iowa Public Art Network Taskforce
Volunteer Center of the Cedar Valley
Junior Achievement of Eastern Iowa
Leave A Legacy Iowa
Waterloo Community Playhouse & Black
Hawk Children’s Theatre
Main Street Waterloo: Design Council,
Marketing/Promotions Council
Waterloo Convention & Visitor’s Bureau:
Board of Directors
Museum Store Association
Watrloo Schools Academic Academy
Advisory Committee
North American Reciprocal Membership
Program
WESCO Board (Waterloo Expo Services Corp.)
STAFF/BOARD/COMMITTEE LISTINGS
FULL-TIME EMPLOYEES
CAMMIE SCULLY
EX E CUT IVE DIRE CT OR PAULETTE HAWKENSON
F I N AN C E MAN AGE R
ELIZABETH ANDREWS
JOHANNA KRAMER-WESTON
RE GIST RAR
P UB L I C P R OGR AM C OOR DI N AT OR
( FEBRUARY 2 0 1 1 – P RE SE NT )
BRANDON CANNON
MAUREEN NEWBILL
MAINT E NANCE V I S I T OR S E R V I C E S MAN AGE R
CAROLYN CARPENTER
CHAWNE PAIGE
PHE LP S YOUT H PAVILION MANAGE R
DI GI TAL AR T S MAN AGE R
LONZO COLEMAN
KENT SHANKLE
MAINT E NANCE SUP E RVISOR
C UR AT OR / AS S I S TAN T DI R E C T OR
SHANNON FARLOW
KENNETH WARREN
D E VE LOP ME NT / MARKE T ING DIRE CT OR
P R E PAR AT OR / T E C HN I C I AN
MICHAEL GUILD
BONNIE WINNINGER
FACILIT IE S MANAGE R
E DUC AT I ON DI R E C T OR
4 4 | STAF F / I N S T R U C T O R S / I N T E R N S
PART-TIME EMPLOYEES
Jennifer Allan
Lindsay Keast
Elizabeth Porter
Kelly Anders
Amy Kiefer
Hannah Rohrer
Brittany Christopherson
Angie Kramer
David Scott
Lindsey Christopherson
Elizabeth Kratoska
Melissa Sinnott
Martha Claassen
JoLyn Lennox
Linda Stejskal
Dennis Duggan
Hanna Mayhew
Antoinette Stoner
Rick Foster
Lynsie Maynard
Corah Webber
William Gronen
Amy McConnell
Michelle Byrd-Williams
Kasandra Harrington
Chase Miller
Maureen Hastings
Nancy Neessen
CONTRACTED INSTRUCTORS
Penny Azbill
Lindsey Keast
Karen Potter
Sharon Anway
Lisa McClurg
Eric Quinn
Eric Bonzer
Hannah Mayhew
Doug Reynolds Azure Cross-Corell
Nancy Neessen
Teri Rule Sheehan
Sara Jayne Cole
Wendy Niemeyer
Elizabeth Sparkman
Lori Dale
Peggy Nova
Karen Summerson
Carol Dorr
Jeff Olsen
Gail Gavlock Hilda Ostby
VOL UN T E E R IN T E RNS
Lindsay Keast
Becca Fagerlind
Melissa Murray
Marshall Allen
B O A RD S / C O MMI TTEES | 45
CULTURAL & ARTS COMMISSION BOARD
Karol Rae Hoth |
Chair
Bill Blake
Mike Broshar |
Honorary member
Mary Ann Burk |
Honorary member
Scott Cawelti
David Deeds
Golnar Buchanan
Tim Hurley
Dianne Phelps
Tom Langlas
Steve Showers |
Barbara Heitzman
Katy Susong
Marilyn DeKoster
Carolyn Cole
Honorary member
FRIENDS OF THE ART CENTER BOARD
Rose Middleton | P resident
Catherine Leipold
Cindy Wells
Kelly Anders
Lynsie Maynard
Carolyn Carpenter
Bob Coyle
Andrew McCormick
Johanna Kramer-Weston | S taff
Jym Guyer
Terry Rice
Cammie Scully | S taff
Sarah Glascock
Edward Shannon
MARKETING/DEVELOPMENT COMMITTEE
Golnar Buchanan |
Chair
Megan Hannam
Chris Nelson Olds
Mary Ann Burk
Wes Heitzman
Cammie Scully | S taff
Vicki Collum
Karol Rae Hoth
Katy Susong
Shannon Farlow | Staff
Tom Langlas
Abbie Vandenakker
Marsha Fisher
Susan Lewis
WATERLOO COMMUNITY PLAYHOUSE/
WATERLOO CENTER FOR THE ARTS JOINT COMMITTEE
Mike Broshar |
Chair
David Hildahl
Tom Langlas
Dodie Dunn
Karol Rae Hoth
Cammie Scully | S taff
Mike Guild | Staff
Danny Katz
Chuck Stillwill
COLLECTIONS/EXHIBITIONS COMMITTEE
Steve Showers | Chair
George Day
Cammie Scully | S taff
Elizabeth Andrews | Staff
Ann Enderlein
Kent Shankle | S taff
Kim Behm
Jean Hall
Tom Stancliffe
Mary Ann Burk
Rosalyn Middleton
Aaron Wilson
Bob Coyle
Dianne Phelps
4 6 | C OMMI T T E E S / P R O F E S S IO N A L D E V E L O P M E N T
PUBLIC ART COMMITTEE
Dianne Phelps | Chair
Jim Kerns
Cammie Scully | S taff
Noel Anderson
Jeff Kurtz
Kent Shankle | S taff
Billie Bailey
Susan Lewis
Tom Stancliffe
Kevin Blanshan
Chawne Paige | S taff
Darrell Taylor
Mike Broshar
Dan Perry
Mary Ellen Warren
David Deeds
Craig Ritland
Paul Huting
Doug Schindel
PROGRAMS/EDUCATION COMMITTEE
Marilyn DeKoster |
CO-Chair
Donna Huff
Kent Shankle | S taff
Barbara Heitzman |
CO-Chair
Lynsie Maynard
Bonnie Winninger | S taff
Carolyn Carpenter |
Staff
Carole Hickens
Chawne Paige | S taff
Jan Rowray
BUILDING & GROUNDS COMMITTEE
Steve Showers |
Chair
Mike Broshar
Bill Blake
Mike Guild | S taff
Kent Shankle | S taff
Cammie Scully | S taff
VISITOR SERVICES/GIFT STORE COMMITTEE
Marilyn DeKoster |
CO-Chair
Maureen Newbill | S taff
Barbara Heitzman |
CO-Chair
Bill Blake
Scott Cawelti
STAFF CONFERENCES & PROFESSIONAL DEVELOPMENT
Annual Haitian Art Conference Development workshop
Iowa Museum Association
Iowa Museum Association
Collections Care workshop
| 47
p
Urban
Art Galleries Project: Marsh Place Gallery | Sculpture installation by artist Sarah Kolar.
225 Commercial Street
Waterloo, Iowa 50701-1313
Gallery Hours
Tuesday-Saturday 10:00 am - 5:00 pm
Sunday 1:00 - 5:00 pm
Mondays Closed to the Public
Phone (319) 291-4490
Fax (319) 291-4270
www.waterloocenterforthearts.org
www.phelpsyouthpavilion.org
© 2 011 Waterloo Center for the Ar ts. All Rights Reser ved.
The Waterloo Center for the Ar ts is suppor ted in par t by the City of Waterloo, Iowa Ar ts Council,
a division of the Iowa Depar tment of Cultural Af fairs, Community Foundation of Nor theast Iowa,
Cit y of Waterloo Hotel-Motel Ta x Fund, and Friends of the Ar t Center.