PRESS KIT 2013 CAMERA BAGS

CAMERA BAGS
2013
PRESS
KIT
AT A
GLANCE
What?
Why?
POMPIDOO took the traditional
camera bag and remade it,
turning it into something stylish
that would appeal to
fashionistas and photographers
alike. Its mission is to make
functional products stylish.
While a decade or two ago most
photographers were men, today
there are an increasing number
of women choosing to make
photography their career,
leading to an increased demand
for bags that can be used for
both work and play.
The company currently offers
three designer camera bags
handmade from high-quality
materials in Europe, with two
additional bags currently in
development including one
specifically made for men.
Who?
POMPIDOO was founded by
award-winning Latvian
photographer, Irina Kuzmina, in
2010. Her experience
photographing the fashion
industry served her well and
before long the bags were in
demand from fashion-lovers and
photographers around the
world.
Irina continues to head the
company today as both lead
designer and CEO.
When?
Irina Kuzmina founded
POMPIDOO in 2010 after an
exhaustive personal search for a
modern and attractive camera
bag that she could wear to photo
shoots or events failed to yield
results. That led her to design
her own dream bag, which
became POMPIDOO’s first
product—the Cologne.
There are also an ever-growing
number of photo lovers who are
used to capturing every moment
with their camera phones when
on the go or bloggers, unhappy
with the images they’ve been
able to capture with cheaper
cameras, who decide they want
better quality images and
choose to invest in professional
equipment.
For these individuals fashion
and convenience often comes
first, leading them to wrap their
expensive equipment in a towel
or scarf and stash it in the bag
they carry everyday.
POMPIDOO provides an option
that doesn’t require them to
compromise their personal style
or sacrifice convenience.
POMPIDOO bags are stylish,
spacious and reliable—they can
easily transition from day bag to
photo bag with no effort at all.
CAMERA BAGS
CAMERA BAGS
LATEST
CREATION
CAMERA BAGS
Our latest product
KIMBERLY
Latvia (October X, 2013) — If diamonds are a girl’s best friend,
then the Kimberly is a girl’s partner in crime: ready to do it all
at the drop of a hat.
The perfect “pop” to any outfit, Kimberly is the newest design
from luxury camera bag manufacturer POMPIDOO. Its flared
gusset design creates an edgy silhouette for a bag that is both
refined and flamboyant on the outside, yet roomy enough on
the inside for everything a fashionista needs on the go.
Like any best friend, Kimberly is perfectly equipped to keep
every IT girl’s secret: this bag can hold an SLR camera with
lens, 1-2 extra lenses or flash, keys and a phone plus a tablet
or iPad—and no one will ever know.
Made from exceptional Italian leather, the Kimberly mixes
business with pleasure. It’s durable, yet sassy—perfect for
business meetings or a night beside the catwalk, catching up
on the latest styles.
Kimberly offers all the features you’d expect of a leading brand
in the fashion-market today, with only the highest-quality
European materials and three color options (Jazzy White,
Mellow Brown or Noble Grey) guaranteed to match any
woman’s personal style.
True to the brand’s beginnings, the bag is as functional as it is
stylish. Its trapeze shape is both eye-catching and practical,
allowing for easy access, and it was designed with all the
features needed to go from day bag to camera bag at a
moment’s notice. A built-in protected section with a soft cloth
makes it easy to stash a tablet or iPad.
PORON XRD provides extreme impact protection and 2 padded
removable dividers for camera equipment come with the bag.
Yet be assured—the Kimberly is anything but a traditional
camera bag. Upscale and fun, it’s designed for the woman who
wants a bag as exceptional as she is… and one just as able to
do it all.
For images visit: www.pompidoo.com
CAMERA BAGS
Fashion Blogger Survey Reveals
EVERYONE
WANTS
A STYLISH
CAMERA BAG
CAMERA BAGS
Fashion Survey
was a camera bag
“ Ifthatthere
was both stylish and
functional? Sign me up
said Kelli Murray of KelliMurray.com when asked about the
new trend of fashionable camera bags in a recent survey
conducted by POMPIDOO. for them; 10% of these busy ladies
took a moment to share how these 2 crucial parts of their lives
interact.
The company contacted 195 fashion bloggers from around the
world to ask about how photography and fashion intersected in
for them; 10% of these busy ladies took a moment to share
how these 2 crucial parts of their lives interact.
It may come as no surprise that Kelli wasn’t the only one
interested in a stylish solution for carrying her photo
equipment without offending her fashion sense. Julia Rebaudo
of StyleNylon.com, was one of the women who agreed,
wholeheartedly. “I’m definitely on the lookout for a gorgeous
camera bag to suit my style,” Rebaudo said.
In fact, a full 90% of respondents ‘fessed up to using everyday
female or even male handbags to carry their cameras to
events, often wrapping their expensive equipment in scarves,
hats or towels to try and protect it.
The remaining 10% of respondents were split—half said they
stashed their cameras in professional backpacks or bags, even
if the bags didn’t fit that day’s look; the other half of these
fashionable ladies simply keep their camera around their
necks at all times.
After all, no fashion blogger is complete without a camera
nearby to capture the latest style or look to share with their
fans. So why should they have to settle when it comes to an
accessory to store it in?
That’s where POMPIDOO comes in, offering up solutions that
meet the high standards of leading fashion experts while still
keeping their expensive equipment safe. “It’s about time that
camera bags have become a styling accessory,” said Julia
Angel of GalMeetsGlam.com. “We have to carry them, so mine
may as well be pretty.”
For images visit: www.pompidoo.com
”
Our products
CAMERA BAGS
KIMBERLY
Idea
Features
This bag is all about the lines—it has a sexy, sleek silhouette in
a unique trapeze shape, designed to catch and hold the eye.
But this girl is so much more than just a pretty face.
Kimberly’s flared shape allows for easy access to gear stashed
inside, keeping everything a fashionista needs at her
fingertips.
‣ Adjustable strap included
The Kimberly is large enough to hold an SLR camera with lens
attached and 1-2 smaller lenses/flashes. It comes with
PORON XRDᴼ Extreme Impact Protection. Comfortable, flexible
and lightweight, this new technology reduces rigid padding
while absorbing up to 90% of the most intense force. No more
bulky shapes, no more compromise on style!
‣ 1 internal zipped pocket
‣ Main metal zipper with 2 sliders for smooth access
‣ 1 external zipped pocket on the back side
‣ A protective leather closure with an angled-shape lock
‣ 2 padded removable dividers inside
‣ A built-in protected section with a soft cloth for a tablet PC
(10.63” or 27cm wide)
‣ Removable interior pocket for a mobile phone
Available in 3 modern colors
Our products
CAMERA BAGS
PALERMO
Idea
Features
Feminine all the way, the Palermo bag is made from leather
that looks so soft you’re sure to want to touch it. Inspired by
European design classics, it is perfectly sized to accentuate
your personality and protect your gear without looking bulky.
The front pocket helps keep everything neat and ensures even
the busiest woman will always be able to find what she needs
neatly tucked away behind the Palermo’s zipper.
‣ Metal zippers with 2 sliders for smooth access
Palermo has room for an SLR camera with a lens attached or
1-2 smaller lenses/flashes. Palermo comes with 4 SMART
(Soft, Moveable, Adjustable, Rigid and Technical) Velcro
dividers of different sizes for maximum customization and
flexibility. Memory cards, business cards and other tiny items
fit well in a front pocket organizer.
‣ Adjustable cross-shoulder leather strap
‣ 2 External zipped pockets (back and front side)
‣ Front pocket organizer with various compartments,
including a mobile phone pouch
‣ An interior pocket, which also includes a mobile phone
pouch
‣ Holds a tablet PC (iPad or small laptop)
Available in 3 classy colors
Our products
CAMERA BAGS
COLOGNE
Idea
The original POMPIDOO bag, Cologne is all about the curve.
Designed as award-winning Latvian photographer and
POMPIDOO founder Irina Kuzmina’s dream bag, it is the
perfect modern camera bag, merging fashion and photography
seamlessly. Cologne looks sleek and clean, perfect whether on
a fashion photoshoot all day or out on the town for a night with
the girls.
The Cologne holds a camera with a lens attached, a flash and/
or an additional lens, batteries, memory cards and personal
items like keys and a phone.
Features
‣ Plastic zippers with 2 sliders for smooth access
‣ A shoulder strap/handle
‣ 2 External zipped pockets (one each on the back and front,
with 2 zippers)
‣ Removable interior pocket for a mobile phone
‣ 3 padded removable dividers inside
Available in 8 colors to suit any modern woman’s style
Our products
CAMERA BAGS
COMING SOON
LIMA
Like most modern women, Lima is always on the go—designed
for busy women who need a bag they can take everywhere.
This beauty queen features a delicately feminine design… but
there’s more here than meets the eye. While smaller than her
sisters, a flip top hides a spacious interior designed to fit a
mid-sized camera plus personal items, like keys and a phone.
Lima is specially designed for Interchangeable Lens Camera
(like Olympus PEN) or entry-level SLR cameras (like Nikon
D3100 or Canon 1100D.
Lima will be available in a variety of color combinations, each
made in only a limited supply.
AMSTERDAM
Purely masculine, the Amsterdam is part of the new Pompidoo
Homme line, designed specifically for men. This bag features a
strong, bold rectangular shape, but is designed to be
lightweight for easy traveling. It’s exterior is handsome and
rugged, (it’s made from aged leather) yet the interior is softly
padded and protective.
Amsterdam is designed to hold an SLR camera with a lens
attached or 1-2 smaller lenses/flashes, and a tablet PC or
laptop. A front pocket organizer stores away everything else a
modern man needs on the job—a mobile phone, memory
cards, business cards and any small personal items.
Available in 3 dashing colors: Wet Asphalt, Aged-looking
Brown and Shabby Beige.
CAMERA BAGS
THE
FOUNDER
Some things are simply meant to be.
That certainly seems to be the case
behind POMPIDOO and its founder,
Irina Kuzmina.
Irina is an award-winning Latvian
photographer who has always been
fascinated by how photography can
capture beauty and emotion; this led
her to work largely in portrait,
wedding and fashion photography.
After a few years she began to feel
discouraged. She spent her days
capturing bold, modern images of
leading fashion trends and delicate
snapshots of special moments, which
naturally led her to develop a strong
personal style that was equally bold
and modern. Yet she found that look
completely compromised by the
unattractive and bulky traditional
photo bags she needed to carry her
equipment. So she decided there had
to be a better way.
She went on a global search for a
camera bag that would be smart,
modern, professional—all that she
was: A bag that would perfectly reflect
her own style.
It needed to be attractive enough to
bring to a wedding; strong enough to
protect her expensive gear; and large
enough to fit everything she needed
on set. Even after an extensive search,
she found nothing available that met
her needs.
So she decided to design her own. Her
dream bag, the Cologne, debuted in
2010. It brought together the fields of
fashion and photography in an entirely
new way—sexy and sleek, it allowed
photographers to keep their
equipment safe… without
compromising their personal style.
Since then POMPIDOO has made a
name for itself by taking functional
things and making them stylish. From
the sweet and feminine Palermo to
the bold and sexy Kimberly, their
current product line displays an
attractive variety of styles in a
multitude of colors—and there’s even
a men’s bag due out in November
2013.
Irina is available upon request for
interviews and is often asked about
the following subjects:
‣ Photography trends, including the
increasing number of consumers
moving from smaller cameras to
larger, professional quality
cameras.
‣ The growth of the female
photographer (a major shift in the
industry over the last 10 years)
‣ Photography tips for bloggers and
hobbyists
‣ Style trends in women’s fashion, as
it relates to bags
PSST...
IT’S US
In the past cameras have been stored
either in unattractive gear bags or
wrapped in a towel or scarf and
stuffed into a woman’s everyday bag.
But POMPIDOO is changing that. The
company has crafted an entirely new
product category.
Offering stylish bags that are a
seductive blend of fashion and
function, each POMPIDOO product
offers the room and protection
necessary for expensive cameras and
equipment without compromising on
look.
Female photo lovers no longer need to
hide their head—or their camera bag
—when they buy POMPIDOO. Whether
a photographer has just bought her
first camera or has been taking
pictures professionally for years,
POMPIDOO has a bag that will meet
her needs AND fit her personal style.
Founded by award-winning Latvian
photographer Irina Kuzmina—a young
fashion-forward photographer herself
—POMPIDOO’s mission is making
functional things stylish.
It all started in 2010. Kuzmina finally
decided to give up on her search for a
camera bag that was attractive and
modern, instead choosing to design
one for herself.
That bag, Cologne, became the
company’s first product—a sleek,
clean bag that was all about the curve.
Since then the company has added 2
more models, the sweet and feminine
Palermo and the bold and sexy
Kimberly, with 2 more (including one
especially designed for male
photographers) on the way.
Each bag is designed with the
company’s dual purpose in mind—they
transition seamlessly from a work bag
to a day bag, with flexible interior
compartments that allow them to be
CAMERA BAGS
highly functional, whether storing
camera gear or other daily essentials.
And POMPIDOO knows its customers
deserve nothing but the best. Each
product is carefully assembled (partly
by hand), from high-quality supplies
buyers expect of a top-of-the-line
handbag—genuine leather and
accessories are all sourced from the
heart of Europe.
More information?
For more on Irina or POMPIDOO, please contact marketing and sales director
Jevgenija Glazunova via email at [email protected] or by
phone: +417 8888 2418.