CAMERA BAGS 2013 PRESS KIT AT A GLANCE What? Why? POMPIDOO took the traditional camera bag and remade it, turning it into something stylish that would appeal to fashionistas and photographers alike. Its mission is to make functional products stylish. While a decade or two ago most photographers were men, today there are an increasing number of women choosing to make photography their career, leading to an increased demand for bags that can be used for both work and play. The company currently offers three designer camera bags handmade from high-quality materials in Europe, with two additional bags currently in development including one specifically made for men. Who? POMPIDOO was founded by award-winning Latvian photographer, Irina Kuzmina, in 2010. Her experience photographing the fashion industry served her well and before long the bags were in demand from fashion-lovers and photographers around the world. Irina continues to head the company today as both lead designer and CEO. When? Irina Kuzmina founded POMPIDOO in 2010 after an exhaustive personal search for a modern and attractive camera bag that she could wear to photo shoots or events failed to yield results. That led her to design her own dream bag, which became POMPIDOO’s first product—the Cologne. There are also an ever-growing number of photo lovers who are used to capturing every moment with their camera phones when on the go or bloggers, unhappy with the images they’ve been able to capture with cheaper cameras, who decide they want better quality images and choose to invest in professional equipment. For these individuals fashion and convenience often comes first, leading them to wrap their expensive equipment in a towel or scarf and stash it in the bag they carry everyday. POMPIDOO provides an option that doesn’t require them to compromise their personal style or sacrifice convenience. POMPIDOO bags are stylish, spacious and reliable—they can easily transition from day bag to photo bag with no effort at all. CAMERA BAGS CAMERA BAGS LATEST CREATION CAMERA BAGS Our latest product KIMBERLY Latvia (October X, 2013) — If diamonds are a girl’s best friend, then the Kimberly is a girl’s partner in crime: ready to do it all at the drop of a hat. The perfect “pop” to any outfit, Kimberly is the newest design from luxury camera bag manufacturer POMPIDOO. Its flared gusset design creates an edgy silhouette for a bag that is both refined and flamboyant on the outside, yet roomy enough on the inside for everything a fashionista needs on the go. Like any best friend, Kimberly is perfectly equipped to keep every IT girl’s secret: this bag can hold an SLR camera with lens, 1-2 extra lenses or flash, keys and a phone plus a tablet or iPad—and no one will ever know. Made from exceptional Italian leather, the Kimberly mixes business with pleasure. It’s durable, yet sassy—perfect for business meetings or a night beside the catwalk, catching up on the latest styles. Kimberly offers all the features you’d expect of a leading brand in the fashion-market today, with only the highest-quality European materials and three color options (Jazzy White, Mellow Brown or Noble Grey) guaranteed to match any woman’s personal style. True to the brand’s beginnings, the bag is as functional as it is stylish. Its trapeze shape is both eye-catching and practical, allowing for easy access, and it was designed with all the features needed to go from day bag to camera bag at a moment’s notice. A built-in protected section with a soft cloth makes it easy to stash a tablet or iPad. PORON XRD provides extreme impact protection and 2 padded removable dividers for camera equipment come with the bag. Yet be assured—the Kimberly is anything but a traditional camera bag. Upscale and fun, it’s designed for the woman who wants a bag as exceptional as she is… and one just as able to do it all. For images visit: www.pompidoo.com CAMERA BAGS Fashion Blogger Survey Reveals EVERYONE WANTS A STYLISH CAMERA BAG CAMERA BAGS Fashion Survey was a camera bag “ Ifthatthere was both stylish and functional? Sign me up said Kelli Murray of KelliMurray.com when asked about the new trend of fashionable camera bags in a recent survey conducted by POMPIDOO. for them; 10% of these busy ladies took a moment to share how these 2 crucial parts of their lives interact. The company contacted 195 fashion bloggers from around the world to ask about how photography and fashion intersected in for them; 10% of these busy ladies took a moment to share how these 2 crucial parts of their lives interact. It may come as no surprise that Kelli wasn’t the only one interested in a stylish solution for carrying her photo equipment without offending her fashion sense. Julia Rebaudo of StyleNylon.com, was one of the women who agreed, wholeheartedly. “I’m definitely on the lookout for a gorgeous camera bag to suit my style,” Rebaudo said. In fact, a full 90% of respondents ‘fessed up to using everyday female or even male handbags to carry their cameras to events, often wrapping their expensive equipment in scarves, hats or towels to try and protect it. The remaining 10% of respondents were split—half said they stashed their cameras in professional backpacks or bags, even if the bags didn’t fit that day’s look; the other half of these fashionable ladies simply keep their camera around their necks at all times. After all, no fashion blogger is complete without a camera nearby to capture the latest style or look to share with their fans. So why should they have to settle when it comes to an accessory to store it in? That’s where POMPIDOO comes in, offering up solutions that meet the high standards of leading fashion experts while still keeping their expensive equipment safe. “It’s about time that camera bags have become a styling accessory,” said Julia Angel of GalMeetsGlam.com. “We have to carry them, so mine may as well be pretty.” For images visit: www.pompidoo.com ” Our products CAMERA BAGS KIMBERLY Idea Features This bag is all about the lines—it has a sexy, sleek silhouette in a unique trapeze shape, designed to catch and hold the eye. But this girl is so much more than just a pretty face. Kimberly’s flared shape allows for easy access to gear stashed inside, keeping everything a fashionista needs at her fingertips. ‣ Adjustable strap included The Kimberly is large enough to hold an SLR camera with lens attached and 1-2 smaller lenses/flashes. It comes with PORON XRDᴼ Extreme Impact Protection. Comfortable, flexible and lightweight, this new technology reduces rigid padding while absorbing up to 90% of the most intense force. No more bulky shapes, no more compromise on style! ‣ 1 internal zipped pocket ‣ Main metal zipper with 2 sliders for smooth access ‣ 1 external zipped pocket on the back side ‣ A protective leather closure with an angled-shape lock ‣ 2 padded removable dividers inside ‣ A built-in protected section with a soft cloth for a tablet PC (10.63” or 27cm wide) ‣ Removable interior pocket for a mobile phone Available in 3 modern colors Our products CAMERA BAGS PALERMO Idea Features Feminine all the way, the Palermo bag is made from leather that looks so soft you’re sure to want to touch it. Inspired by European design classics, it is perfectly sized to accentuate your personality and protect your gear without looking bulky. The front pocket helps keep everything neat and ensures even the busiest woman will always be able to find what she needs neatly tucked away behind the Palermo’s zipper. ‣ Metal zippers with 2 sliders for smooth access Palermo has room for an SLR camera with a lens attached or 1-2 smaller lenses/flashes. Palermo comes with 4 SMART (Soft, Moveable, Adjustable, Rigid and Technical) Velcro dividers of different sizes for maximum customization and flexibility. Memory cards, business cards and other tiny items fit well in a front pocket organizer. ‣ Adjustable cross-shoulder leather strap ‣ 2 External zipped pockets (back and front side) ‣ Front pocket organizer with various compartments, including a mobile phone pouch ‣ An interior pocket, which also includes a mobile phone pouch ‣ Holds a tablet PC (iPad or small laptop) Available in 3 classy colors Our products CAMERA BAGS COLOGNE Idea The original POMPIDOO bag, Cologne is all about the curve. Designed as award-winning Latvian photographer and POMPIDOO founder Irina Kuzmina’s dream bag, it is the perfect modern camera bag, merging fashion and photography seamlessly. Cologne looks sleek and clean, perfect whether on a fashion photoshoot all day or out on the town for a night with the girls. The Cologne holds a camera with a lens attached, a flash and/ or an additional lens, batteries, memory cards and personal items like keys and a phone. Features ‣ Plastic zippers with 2 sliders for smooth access ‣ A shoulder strap/handle ‣ 2 External zipped pockets (one each on the back and front, with 2 zippers) ‣ Removable interior pocket for a mobile phone ‣ 3 padded removable dividers inside Available in 8 colors to suit any modern woman’s style Our products CAMERA BAGS COMING SOON LIMA Like most modern women, Lima is always on the go—designed for busy women who need a bag they can take everywhere. This beauty queen features a delicately feminine design… but there’s more here than meets the eye. While smaller than her sisters, a flip top hides a spacious interior designed to fit a mid-sized camera plus personal items, like keys and a phone. Lima is specially designed for Interchangeable Lens Camera (like Olympus PEN) or entry-level SLR cameras (like Nikon D3100 or Canon 1100D. Lima will be available in a variety of color combinations, each made in only a limited supply. AMSTERDAM Purely masculine, the Amsterdam is part of the new Pompidoo Homme line, designed specifically for men. This bag features a strong, bold rectangular shape, but is designed to be lightweight for easy traveling. It’s exterior is handsome and rugged, (it’s made from aged leather) yet the interior is softly padded and protective. Amsterdam is designed to hold an SLR camera with a lens attached or 1-2 smaller lenses/flashes, and a tablet PC or laptop. A front pocket organizer stores away everything else a modern man needs on the job—a mobile phone, memory cards, business cards and any small personal items. Available in 3 dashing colors: Wet Asphalt, Aged-looking Brown and Shabby Beige. CAMERA BAGS THE FOUNDER Some things are simply meant to be. That certainly seems to be the case behind POMPIDOO and its founder, Irina Kuzmina. Irina is an award-winning Latvian photographer who has always been fascinated by how photography can capture beauty and emotion; this led her to work largely in portrait, wedding and fashion photography. After a few years she began to feel discouraged. She spent her days capturing bold, modern images of leading fashion trends and delicate snapshots of special moments, which naturally led her to develop a strong personal style that was equally bold and modern. Yet she found that look completely compromised by the unattractive and bulky traditional photo bags she needed to carry her equipment. So she decided there had to be a better way. She went on a global search for a camera bag that would be smart, modern, professional—all that she was: A bag that would perfectly reflect her own style. It needed to be attractive enough to bring to a wedding; strong enough to protect her expensive gear; and large enough to fit everything she needed on set. Even after an extensive search, she found nothing available that met her needs. So she decided to design her own. Her dream bag, the Cologne, debuted in 2010. It brought together the fields of fashion and photography in an entirely new way—sexy and sleek, it allowed photographers to keep their equipment safe… without compromising their personal style. Since then POMPIDOO has made a name for itself by taking functional things and making them stylish. From the sweet and feminine Palermo to the bold and sexy Kimberly, their current product line displays an attractive variety of styles in a multitude of colors—and there’s even a men’s bag due out in November 2013. Irina is available upon request for interviews and is often asked about the following subjects: ‣ Photography trends, including the increasing number of consumers moving from smaller cameras to larger, professional quality cameras. ‣ The growth of the female photographer (a major shift in the industry over the last 10 years) ‣ Photography tips for bloggers and hobbyists ‣ Style trends in women’s fashion, as it relates to bags PSST... IT’S US In the past cameras have been stored either in unattractive gear bags or wrapped in a towel or scarf and stuffed into a woman’s everyday bag. But POMPIDOO is changing that. The company has crafted an entirely new product category. Offering stylish bags that are a seductive blend of fashion and function, each POMPIDOO product offers the room and protection necessary for expensive cameras and equipment without compromising on look. Female photo lovers no longer need to hide their head—or their camera bag —when they buy POMPIDOO. Whether a photographer has just bought her first camera or has been taking pictures professionally for years, POMPIDOO has a bag that will meet her needs AND fit her personal style. Founded by award-winning Latvian photographer Irina Kuzmina—a young fashion-forward photographer herself —POMPIDOO’s mission is making functional things stylish. It all started in 2010. Kuzmina finally decided to give up on her search for a camera bag that was attractive and modern, instead choosing to design one for herself. That bag, Cologne, became the company’s first product—a sleek, clean bag that was all about the curve. Since then the company has added 2 more models, the sweet and feminine Palermo and the bold and sexy Kimberly, with 2 more (including one especially designed for male photographers) on the way. Each bag is designed with the company’s dual purpose in mind—they transition seamlessly from a work bag to a day bag, with flexible interior compartments that allow them to be CAMERA BAGS highly functional, whether storing camera gear or other daily essentials. And POMPIDOO knows its customers deserve nothing but the best. Each product is carefully assembled (partly by hand), from high-quality supplies buyers expect of a top-of-the-line handbag—genuine leather and accessories are all sourced from the heart of Europe. More information? For more on Irina or POMPIDOO, please contact marketing and sales director Jevgenija Glazunova via email at [email protected] or by phone: +417 8888 2418.
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