Wholesale Peruvian Jewelry
eNewsletter
http://www.wholesaleperuvianjewelry.com
Handmade Jewelry - Big Profits
In This Issue:
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Article: Market Your Business to Get More Clients ------- Page 2
Featured Product: Mixed Amulet Necklaces ---------------- Page 4
Article: Sell Handcrafted Jewelry by Finding Out
What the Customer Really Wants ----------------------------- Page 6
Your Member's Special ------------------------------------------- Page 8
Q&A: ------------------------------------------------------------------- Page 9
Contact Us ------------------------------------------------------------ Page 10
Market Your Business to Get More
Clients
By Brian Bijdeveldt
So how do you go about getting more clients? The bottom line is to learn how to
market your business. 80% of your business success will depend on how
effectively you market your business. You may have the best products and
services, the most experienced staff and the best systems and processes in
place. None of this means anything if your target market is unaware of your
existence.
The majority of business owners have great skills and knowledge in their area of
expertise. Making people aware of your business and its offerings, bringing them
to the point of requesting your services and converting them into customers, is
the job of marketing and sales. Many entrepreneurs fall down in this area of their
business.
The place to start is with your marketing strategies. Review your current
marketing activities and see where within the following six broad categories they
fit:
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Direct contact and follow-up
Networking and referral
Public speaking
Article writing/authoring
Promotional activities
Advertising
I have arranged these strategies in order of most effective to least effective, top
to bottom. In your review of your current activities, where are you spending the
majority of your energies and money?
If you're spending the majority of your marketing budget on advertising in Yellow
Pages, magazines, newspapers and brochures, without also embracing more
effective strategies such as networking and referral, then your results will be less
than spectacular.
You should try for a good marketing mix, meaning a selection of strategies (say 2
to 4) from the above list. Any more than four strategies will be too hard to
manage; any less than two will not bring you the results you desire. Within these
strategies there are many (hundreds) tactics and activities that you can employ
in winning new clients and growing your business.
If your business is service based, advertising alone will not be very effective in
winning over new clients. A better approach would be say, networking and
referral, direct contact and follow-up and article writing. The reason for this is
when you are selling services credibility and trust are very important aspects in a
prospects mind. The personal touch, such as networking and referral will build
trust more effectively than an advertisement.
The other critical component of marketing is to know your target market well
enough to be able to craft compelling messages directly to them. Take the focus
off you and your business and place It directly on your prospects needs, issues,
problems and how your services offer a solution to all their woes.
Your marketing message should show your prospects that you're well aware of
the problems they face and your services and products will provide the answers
they are looking for!
Brian is a Melbourne based Business Coach and Consultant specializing in
Marketing (both online and offline) for the small business entrepreneur. Using
proven and practical strategies and techniques Brian empowers business owners
to increase their sales, profits and cash. Visit Brian's Melbourne Business
Coaching site http://www.profitkoach.com.au or his Small Business Advice Blog
http://www.profitkoach.com/Blog for free business tools and downloads.
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Featured Product:
Mixed Stone and Glass Amulet Necklaces
These necklaces are handmade by Peruvian artisans from large semi-precious
stones and glass. The designs are very unique, ethnic and beautiful. Images are
examples of the styles included in this wholesale jewelry lot.
http://www.wholesaleperuvianjewelry.com/mixedamulets.html
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For full details be sure to click this link:
http://www.wholesaleperuvianjewelry.com/mixedamulets.html
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Sell Handcrafted Jewelry by Finding Out
What the Customer Really Wants
By Kristie Leong
To sell handcrafted jewelry, it's important to give the customer what they want.
But, how do you know what your customer is really looking for? Your customer is
probably a very busy person. She may be shopping on her lunch hour and may
not have have time to tell you exactly what she's looking for and what she wants
you to carry. So how do you find out?
Once simple solution is to do a customer survey.
How to Sell Handcrafted Jewelry Using Customer Surveys
The next time you display your handmade jewelry at a craft or jewelry show,
bring along a wooden box with a top that comes off easily. Print up a sheet of
several questions you'd like for your customers to answer. Don't include more
than 2 or 3 questions to make it simple for them (remember your customer is
busy). Don't overburden her with long survey forms and complicated questions.
Make this an exercise in simplicity. Here are some questions you might consider:
1. What additions would you like to see added to my current jewelry line?
2. What jewelry pieces are you most likely to buy? i.e. necklaces,bracelets,
earrings, rings etc.
3. What one improvement could I make to my handmade jewelry?
4. Did you purchase my jewelry today for yourself or as a gift?
5. What additional services would you like for me to offer?
6. Would you like to have the option of having a piece custom designed?
Print up a group of small forms with the questions and set them beside the box.
As customers check out, ask if they could fill out a brief survey form and place it
in the box. You might want to give them an incentive such as 10% off of their
purchase or a small free gift such as a jewelry polishing cloth. Let them know you
valuable their input and appreciate their feedback.
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You'll be surprised at what you can learn about selling handcrafted jewelry from
a well constructed survey. The important thing to look for when looking at the
results is trends. If more than one person is saying the same thing, take notice!
Sometimes people repeatedly request items you never dreamed would sell to
your market The only way to know this is to ask. If you sell handcrafted jewelry,
give this a try. The results could be truly eyeopening.
Kristie Leong M.D. specializes in helping handmade jewelry designers find new
markets for their jewelry. Discover new and innovative ways to sell handcrafted
jewelry by visiting http://www.jewelry-marketing.com
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Your Member's Special
When you purchase $200 or more of merchandise from us in a single order you
get a lot of extra bonuses! With your payment be sure to include the password
INCADISCOUNT so we know you're a qualifying subscriber. You get:
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10% of Your Total Order Goes for FREE Jewelry of Your Choosing Calculate 10% of your total order and that is how much free jewelry you'll
receive. You choose whatever you wish from our website that does not
exceed your percentage total. Example: You order $500 worth of jewelry.
10% of $500 is $50. You now have $50 credit you can use to add anything
from our website to your order - for FREE! The retail value of free jewelry you
receive can be worth the total amount of your order! (You cannot use more
credits than you have. Credits expire immediately after payment; i.e. you can't
collect credits. With your payment be sure to leave a note with the password
INCADISCOUNT and the item numbers of the merchandise you wish to add
to your order for free, not to exceed your total credits.)
Free Vacation Voucher - After your purchase you will be emailed a list of 31
vouchers you can use for heavily discounted vacations to international
destinations. Choose the one you like the best and use it as much as you
wish. You can even give it away to family and friends as much as you want!
10 Jewelry Bags - Included with your order will be 10 handmade manta cloth
jewelry bags with Incan/Peruvian designs.
10 Friendship Bracelets - You'll also received an assorted collection of our
colorful friendship bracelets.
You'll Be Entered to Win a Drawing for $100 of FREE Jewelry - For every
$200 in orders, your name will be entered into a drawing. At the end of the
month we randomly choose one name. If yours is choosen you'll win $100
worth of jewelry! You choose whatever you want from our website (up to
$100) and you don't pay a single penny for the merchandise - not even
shipping fees! i.e. If you order $200 worth of jewelry in a single order your
name will be added to the pot once. If you order $400 in merchandise your
name will be added twice, and so on.
Inca Mystery Gift - Included with your order will be a surprise mystery gift!
Browse our selection of hundreds of handmade Peruvian jewelry styles at
wholesale prices. Order $200 or more in merchandise in a single order and win
these awesome bonuses!
http://www.wholesaleperuvianjewelry.com
Don't forget to visit your Member's Area often for FREE eBooks and videos on
how to sell jewelry, building your business, and more:
http://www.wholesaleperuvianjewelry.com/members.html
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Q&A:
Q: Can you tell me about the people that make the jewelry and what they
get paid? Are they better off for the work?
A: We have 20 children under the age of 6 (two of them are our own) who work
18 hours a day for us. They eat a meal once per day, made of bread, butter and
water. If they don't work they get beat.
Just kidding! We couldn't resist! :)
Most of our jewelry artisans are freelancers who charge their own rates for the
handmade jewelry. Usually the artisans are continuing a family tradition.
Occasionally a person will take a fancy to the jewelry and will learn how to make
them from someone who is carrying on the tradition.
You can learn more about the jewelry and the artisans by downloading our free
eBook "The Essential Guide To Handmade Peruvian Jewelry:"
http://www.mediafire.com/?ytt0mzmmmx5
Q: What forms of payment do you accept?
A: We accept Debit and Credit Cards, Bank Account and eCheck payments
through PayPal.com. PayPal payment buttons are included with each item for
sale on our website. We also accept Google Checkout payments (just send us
an email with the item numbers you wish to purchase and request a Google
Checkout invoice). We also accept Western Union and Money Order payments
upon request. We do not accpet checks.
Q: What Makes Your Jewelry Stand Out From The Crowd?
A: Our jewelry is made by the best Peruvian jewelry artisans using only the best
materials. We don't use a downgraded or fake alpaca silver. All of our
gemstones are genuine. We don't sell cheap imitation Peruvian jewelry or
Peruvian jewelry that is of low quality. Every single piece of jewelry is hand
inspected for high quality. And every single piece comes with a 100%
money-back guarantee.
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Contact Wholesale Peruvian Jewelry
We at Wholesale Peruvian Jewelry wish to do everything we can for our
customers. If there is anything you need, please don't hesitate to contact us.
eMail: [email protected]
Website: http://www.wholesaleperuvianjewelry.com
Telephone: (051-1) 9931-77610 or
(051-1) 472-1438
Fax: (051-1) 472-1438
Mailing Address: Wholesale Peruvian Jewelry
Apartado 445
Lima 01
Peru
Best Regards,
Thomas and Veronica Carroll
Wholesale Peruvian Jewelry
Special Offers: http://www.wholesaleperuvianjewelry.com/specialoffers.html
Home Page: http://www.wholesaleperuvianjewelry.com
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