Business A learning community of professionals Business Whether you are starting, changing, or advancing your career, Extension gives you the opportunity to join a learning community of professionals and to acquire real-world understanding of business practices from industry experts. spot light. International Trade Operations Explore the variety of regulations, procedures, financial tools, and documents that are necessary to successfully trade goods from one region of the globe to another. You will hear from a variety of guest speakers and learn how to embrace opportunities and tackle challenges within emerging markets. Gain Control of Your Project Costs Learn the techniques used by senior project practitioners with the Advanced Project Cost and Risk Management course. Discover more effective strategies for project initiation, decision making and how previous techniques like Earned Value and PERT can be combined into powerful tools to manage costs and related risks. See page 41 for detals, or visit extension.ucsd.edu/business See page 51 for course details, or visit extension.ucsd.edu/pm How Well Do You Know Your Building Systems? Facility managers need a good understanding of building components and systems to maintain and manage them well. Building Systems and Technology will help you discover how different components work including common problems, repair, restoration and maintenance alternatives. This course will explore techniques to efficiently manage these assets using technology applications. Master Your Marketing Skills this Summer! Learn how to apply savvy marketing techniques to draw in new clientele and drive customer loyalty. Acquire the core knowledge and skills needed to design innovative marketing plans, implement successful marketing tactics, and advance your career. Choose from one of these exciting courses this Summer: See page 42 for details, or visit extension.ucsd.edu/facilities Contact Us • Strategic Marketing Planning – p 50 • Cause and Partnership Marketing – p 49 • Public Relations Tools and Tactics – p 50 See page 48 for more info, or visit extension.ucsd.edu/marketing Business Department Phone: (858) 534-8131 | Email: [email protected] Learn more > extension.ucsd.edu/business 36 Iextension.ucsd.edu Summer 2015 I (858) 534-3400 Certificate Programs Explore the certificate and courses on page 60 or visit extension.ucsd.edu/finance For more information: (858)534-8189 I [email protected] I extension.ucsd.edu/finance Instructor Profile Jeofrey Bean, Principal, Del Mar Research & Consulting Jeofrey Bean is a sought after speaker, seminar leader, the Principal of Del Mar Research & Consulting, and author of the business leadership book; “The Customer Experience Revolution”. His experience spans strategic to tactical with small innovative businesses and dynamic Fortune 500 companies. Jeofrey has been teaching in the Marketing program at Extension for the past 2 years. He teaches Online Marketing Strategies and Market Research. When asked what advice he has for students trying to break into the Marketing industry, he responded, “The focus of marketing at the best companies has surpassed products, services, and price toward purpose-built customer experience and user experience on and off the Internet. Developing understanding, expertise and practical experience in these areas as soon as you can will help you to break into marketing and succeed after that.” Student Profile PROFESSIONAL • Accounting • Business Management • Facilities Management • Finance • Human Resource Management • Marketing • Project Management Are You an International Student? Business Invest in Your Finance Career Regardless of the economic or social climate, management of financial affairs remains the foremost priority in any business. The Finance Certificate will help you gain deeper understanding of the principles for building and sustaining the financial health of an organization. Certificate Benefits: • Develop a foundation in business finance • Curriculum is patterned after the educational requirements for the CMA and CFA credentials • Courses taught by qualified practitioners in the field SPECIALIZED • Biotechnology Project Management • Career Advising • Information Systems Management • Lean Enterprise • Lean Six Sigma Black Belt • Purchasing & Supply Management •Taxation Are you an international student, currently in the U.S., who is interested in enrolling in a certificate program? Please visit the Business Certificate Programs for International Students website at ip.extension.ucsd.edu. To take any other business classes, you must be proficient in English and possess an appropriate visa. If you are not sure that your status allows you to study, contact the Immigration Advisor at [email protected]. Walter Rosenkranz, Business Development Manager, Car2Go Having recently completed my MBA, I realized that I had a strong interest in the financial management courses. I wanted to gain more in-depth experience in financial analysis and modeling. I also wanted the flexibility to take the courses on my schedule. UC San Diego Extension was a perfect solution. After taking a few courses I saw the quality of the instructors and material and decided to pursue a Certificate. As Business Development Manager I am continually faced with making financial decisions that have a great impact on the success of projects. Whether it is negotiating with municipal governments or evaluating a new market opportunity, financial analysis is central to my role. The courses from the Finance Certificate provided me with real-world financial management experience. From modeling permit cost structures to negotiating leases the Finance Certificate classes prepared me to be successful. Summer 2015 I (858) 534-3400 extension.ucsd.edu I37 contents TABLE OF CONTENTS Accounting & Taxation . . . . . . . . . . . . . . 39 Business Bookkeeping-An Introduction . . . . . . . . . . . 39 Elementary Accounting I. . . . . . . . . . . . . . . . . . . . . . 39 Elementary Accounting II. . . . . . . . . . . . . . . . . . . . . . 39 Intermediate Accounting Theory and Practice I. . . . . . 39 Intermediate Accounting Theory and Practice II . . . . . 39 Cost Accounting. . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Real Estate Tax and Accounting. . . . . . . . . . . . . . . . . 39 Federal Individual Income Taxation . . . . . . . . . . . . . . 40 Taxation of the Business Entity . . . . . . . . . . . . . . . . . 40 Accounting for Governmental and Nonprofit Entities. . . . . . . . . . . . . . . . . . . . 40 Taxation: Practice, Procedure and Ethics. . . . . . . . . . . 40 Advanced Accounting Theory and Practice. . . . . . . . . 40 Auditing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Fraud and Forensic Accounting . . . . . . . . . . . . . . . . . 40 Business - General . . . . . . . . . . . . . . . . . . 41 Introduction to Business. . . . . . . . . . . . . . . . . . . . . . 41 Business Decision Making. . . . . . . . . . . . . . . . . . . . . 41 Business Law for Managers. . . . . . . . . . . . . . . . . . . . 41 International Trade Operations. . . . . . . . . . . . . . . . . . 41 Communication Skills . . . . . . . . . . . . . . . 41 Business Practical Writing Skills and Strategies for Business Professionals. . . . . . . . . . . . . . . . . 41 Business Communication Skills. . . . . . . . . . . . . . . . . 41 Strategic Cross-Cultural Communication . . . . . . . . . . 42 Facilities Management. . . . . . . . . . . . . . . 42 Planning & Project Management for Facilities Managers . . . . . . . . . . . . . . . . . . . 42 Building Systems & Technology. . . . . . . . . . . . . . . . . 42 Finance & Investment . . . . . . . . . . . . . . . 42 Financial Analysis Practicum . . . . . . . . . . . . . . . . . . . 42 Financial Accounting for Non-Accountants. . . . . . . . . 42 Finance Management. . . . . . . . . . . . . . . . . . . . . . . . 43 Financial Statement Analysis. . . . . . . . . . . . . . . . . . . 43 Financing Strategy: Sources of Capital and Business Plans. . . . . . . . . . . . . . . . . . . . . . 43 Financial Decision Making. . . . . . . . . . . . . . . . . . . . . 43 Business Valuation . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Financial Modeling. . . . . . . . . . . . . . . . . . . . . . . . . . 43 Quantitative Financial Methods, Theory and Application. . . . . . . . . . . . . . . . . . . 44 Financial Markets and Investment Strategies. . . . . . . 44 International Finance and Capital Markets. . . . . . . . . 44 Directed Studies in Advanced Financial Analysis. . . . . 44 Human Resources Management & Organizational Development. . . . . . . . . 44 Managing Human Resources: An Overview. . . . . . . . 44 Strategic Talent Acquisition. . . . . . . . . . . . . . . . . . . . 44 Employee and Labor Relations. . . . . . . . . . . . . . . . . . 45 Components of Workplace Compensation. . . . . . . . . 45 Fundamentals of Employee Benefits . . . . . . . . . . . . . 45 Performance Management . . . . . . . . . . . . . . . . . . . . 45 Workplace Ethics. . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Work/Life Integration: The HR Response . . . . . . . . . . 46 Employment and Retention Techniques. . . . . . . . . . . 46 Understanding Health Plans . . . . . . . . . . . . . . . . . . . 46 Organizational Dynamics. . . . . . . . . . . . . . . . . . . . . . 46 Training and Development. . . . . . . . . . . . . . . . . . . . . 46 Directed Studies in Human Resources . . . . . . . . . . . . 46 Information Systems Management . . . . 47 Information Security: Principles to Programs . . . . . . . 47 Emerging Technology Trends in IT and the Resulting Business Opportunities. . . . . . . . . 47 Business Process Optimization (BPO). . . . . . . . . . . . . 47 Manage Your Career . . . . . . . . . . . . . . . . 47 Career Clinic for Early Career Professionals. . . . . . . . 47 Career Clinic for Encore Generation. . . . . . . . . . . . . . 47 Career Clinic for Mid-Career Professionals. . . . . . . . . 47 Career Clinic for Professionals in Transition. . . . . . . . 48 Emotional Intelligence Assessment and Coaching . . . 48 Resume Review: Personalized and On Demand. . . . . 48 Story Telling for an Interview or Negotiation . . . . . . . 48 One-on-One Coaching Sessions. . . . . . . . . . . . . . . . . 48 Marketing. . . . . . . . . . . . . . . . . . . . . . . . . 48 Directed Studies in Marketing. . . . . . . . . . . . . . . . . . 48 Elements of Marketing . . . . . . . . . . . . . . . . . . . . . . . 49 Getting to Know Your Customers: Practical Market Research. . . . . . . . . . . . . . . . . 49 Cause and Partnership Marketing. . . . . . . . . . . . . . . 49 Marketing via Social Media. . . . . . . . . . . . . . . . . . . . 49 Product Management, Branding and Positioning. . . . 49 Creative Advertising Strategies . . . . . . . . . . . . . . . . . 50 Presentation Techniques for Marketers. . . . . . . . . . . . 50 Strategic Marketing Planning. . . . . . . . . . . . . . . . . . . 50 Online Marketing Strategies . . . . . . . . . . . . . . . . . . . 50 Global Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Public Relations Tools and Tactics . . . . . . . . . . . . . . . 50 Project Management. . . . . . . . . . . . . . . . 51 Advanced Project Cost and Risk Management. . . . . . 51 Project Management Essentials. . . . . . . . . . . . . . . . . 51 Project Management Boot Camp. . . . . . . . . . . . . . . . 51 Project Management Essentials in Science and Technology . . . . . . . . . . . . . . . . . . 51 Project Planning and Scheduling. . . . . . . . . . . . . . . . 51 Work Team Concepts and Skills. . . . . . . . . . . . . . . . . 51 Controlling Project Costs and Risks. . . . . . . . . . . . . . 52 Project Procurement Management. . . . . . . . . . . . . . . 52 Microsoft Project 2013. . . . . . . . . . . . . . . . . . . . . . . 52 Interest-Based Negotiation. . . . . . . . . . . . . . . . . . . . 52 Project Management Simulation. . . . . . . . . . . . . . . . 52 Quality & Process Improvement. . . . . . . 52 Lean Enterprise Information Session . . . . . . . . . . . . . 52 Lean Six Sigma Black Belt Information Session. . . . . . 53 Six Sigma Green Belt. . . . . . . . . . . . . . . . . . . . . . . . . 53 Real Estate & Urban Planning. . . . . . . . . 53 Real Estate Practice. . . . . . . . . . . . . . . . . . . . . . . . . . 53 Real Estate Property Management. . . . . . . . . . . . . . . 53 Workforce Development Advising. . . . . 53 Skill Development for Career Advisors. . . . . . . . . . . . 53 Specialized Certificates . . . . . . . . . . . . . . 54 Biotechnology Project Management . . . . . . . . . . . . . 54 Career Advising. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Lean Enterprise. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 Lean Six Sigma Black Belt. . . . . . . . . . . . . . . . . . . . . 55 Purchasing & Supply Management . . . . . . . . . . . . . . 55 Taxation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Professional Certificates . . . . . . . . . . . . . 57 Accounting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 Business Management . . . . . . . . . . . . . . . . . . . . . . . 58 Facilities Management. . . . . . . . . . . . . . . . . . . . . . . . 59 Finance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Human Resource Management. . . . . . . . . . . . . . . . . 61 Marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Project Management. . . . . . . . . . . . . . . . . . . . . . . . . 63 Stay Competitive, Increase Your Marketability Catch up with today’s ever evolving business world. Learn how to apply savvy marketing techniques to draw in new clientele and drive customer loyalty. extension.ucsd.edu 38 Iextension.ucsd.edu Summer 2015 I (858) 534-3400 ACCOUNTING & TAXATION DAYTIME Business Bookkeeping-An Introduction Students with no bookkeeping or accounting knowledge will be introduced to major concepts and processes in bookkeeping as the class works through the annual accounting cycle. Topics include: introduction to bookkeeping and accounting concepts, transactions through the journal and general ledger, financial reports (Income Statement and Balance Sheet) and closing the books at year’s end. This class may be taken in preparation for the Certified Bookkeeping Program offered in the Fall and Spring quarters. The course fee includes $25 for materials. If the student withdraws from the course, $25 will be withheld from the course refund but the student may retain the materials. Note: A basic knowledge of Microsoft Excel is needed to complete some class work. Access to a computer and the Internet is required. Hybrid Note: 1 session online. HYBRID Instructor: Robert Osborne, MBA, M.S. Business Consultant. Section: 109425-5001 Course No. BUSA-40824 Time/Date: M&Th 8:30 a.m.-12:30 p.m., Jul. 6-25; no mtg. Jul. 24, Jul. 25 (6 mtgs.) Location: Rm. 151, UCSD Extension Complex Credit: 3 units in Business Administration Fee: $475 No refunds after: Jul. 13 (clz/js) Elementary Accounting I Learn the basics in financial accounting theory and practice. Topics include: recording, analyzing and summarizing procedures used to prepare balance sheets and income statements such as payroll, special journals, cash control, receivables and payables, inventory and depreciation. Hybrid Note: 2 sessions online. IN-CLASS Instructor: Michael J. Howard, MBA Business Consultant. Section: 109685-5001 Course No. BUSA-40036 Time/Date: Th 6:00-9:15 p.m., Jun. 25-Sep. 3 (11 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 4 units in Business Administration Fee: $600 No refunds after: Jul. 2 (clz/js) HYBRID Instructor: Pablo Quintana, MBA, M.S. Accounting and Finance Consultant. Section: 109686-5001 Course No. BUSA-40036 Time/Date: W 6:00-9:15 p.m., Jun. 24-Sep. 2 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 4 units in Business Administration Fee: $600 No refunds after: Jul. 1 (clz/js) Summer 2015 I (858) 534-3400 Elementary Accounting II Explore accounting theory and practice, including budgeting, cost-volume-profit analysis and incremental decision analysis. Cost accounting topics include product, process and activity-based costing. Note recommended prerequisite: Elementary Accounting I. IN-CLASS Instructor: Ron E. Bell, MBA Managing Director, Proven Inc. Section: 109687-5001 Course No. BUSA-40037 Time/Date: Th 6:00-9:15 p.m., Jun. 25-Sep. 3 (11 mtgs.) Location: Rm. 160, UCSD Extension Complex Credit: 4 units in Business Administration Fee: $600 No refunds after: Jul. 2 (clz/js) IN-CLASS Instructor: Michael J. Howard, MBA Business Consultant . Section: 109688-5001 Course No. BUSA-40037 Time/Date: W 6:00-9:15 p.m., Jun. 24-Sep. 2 (11 mtgs.) Location: Rm. 112, UCSD Extension Complex Credit: 4 units in Business Administration Fee: $600 No refunds after: Jul. 1 (clz/js) Intermediate Accounting Theory and Practice I Learn how to prepare the principal financial statements, including the recording, valuation, and presentation: of cash, temporary investments, receivables, inventories, plants and equipment, intangibles, and current obligations. Note recommended prerequisites: Elementary Accounting I and II. Hybrid Note: 3 sessions online. HYBRID Instructor: Pablo Quintana, MBA, M.S. Accounting and Finance Consultant . Section: 109689-5001 Course No. BUSA-40094 Time/Date: M 6:00-9:15 p.m., Jun. 22-Aug. 31 (8 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 4 units in Business Administration Fee: $600 No refunds after: Jun. 29 (clz/js) Intermediate Accounting Theory and Practice II This course covers recording, valuation, and presentation of investments, leases, pensions, corporate income taxes, paid-in capital and retained earnings. Statement of cash flows and statement analysis are also discussed. Note recommended prerequisite: Intermediate Accounting Theory and Practice I. Hybrid Note: 3 sessions online. HYBRID Instructor: Pablo Quintana, MBA, M.S. Accounting and Finance Consultant. Section: 109690-5001 Course No. BUSA-40035 Time/Date: Tu 6:00-9:15 p.m., Jun. 23-Sep. 1 (8 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 4 units in Business Administration Fee: $600 No refunds after: Jun. 30 (clz/js) Cost Accounting Examine current trends in effective cost management and information gathering. Explore traditional costing theories and procedures (developing standards, computing variances, determining process costs). Survey innovations in cost accounting such as just-in-time (JIT) inventory systems, and look at new process efficiency measures through contemporary success stories. This course combines textbook theory with practical tools for collecting and analyzing key accounting data. Note recommended prerequisite: Elementary Accounting II, equivalent experience, or consent of instructor. ONLINE Instructor: Suzan Dennis, M.A., CPA Managing Partner, Dennis & Dennis, LLP. Section: 109691-5001 Course No. BUSA-40049 Time/Date: Jun. 22-Sep. 4 Location: ucsdextension.blackboard.com Credit: 4 units in Business Administration Fee: $600 No refunds after: Jun. 29 (clz/js) Real Estate Tax and Accounting Gain an overview of tax and accounting methodology requirements, and strategies in relation to the development and management of rental real estate and other real estate transactions. Topics covered include: accounting reports; tax depreciation; Schedule E preparation; real estate loss rules; and Like-Kind Exchange Tax strategies. Course material is especially applicable to property managers, landlords, real estate investors, and accounting professionals. Business courses ONLINE Instructor: Akore Berliner, CPA Independent CPA specializing in business, real estate, and individual taxation. Section: 109692-5001 Course No. BUSA-40822 Time/Date: Jul. 6-Aug. 28 Location: ucsdextension.blackboard.com Credit: 2.5 units in Business Administration Fee: $400 No refunds after: Jul. 16 (clz/js) Do you have a great idea for an “App”? Gain the skills needed to create “apps” or program applications that run natively on mobile devices. See page 188, or extension. ucsd.edu/mobile extension.ucsd.edu I39 Federal Individual Income Taxation Receive an introduction and overview of federal individual income tax law and procedures. Topics include taxable entities and tax calculations, filing status and exemptions, gross income inclusions and exclusions, business and personal deductions and losses, depreciation and tax credits, and property transactions. A brief review of California tax coverage is also included, with an emphasis on tax law and tax planning, rather than on tax preparation. ONLINE Instructor: Akore Berliner, CPA Independent CPA specializing in business, real estate, and individual taxation. Section: 109693-5001 Course No. BUSA-40047 Time/Date: Jun. 22-Sep. 4 Location: ucsdextension.blackboard.com Credit: 4 units in Business Administration Fee: $600 No refunds after: Jun. 29 (clz/js) Business Taxation of the Business Entity Explore a comparative overview of the various business entities: the formation, capital structure and tax treatment of the sole proprietor, general and limited partnerships, LLPs, LLCs and S and C Corporations; and converting the existing entity into another type of entity. The course progresses into tax and strategic planning throughout the life cycle of the business. Note recommended prerequisite: Elementary Accounting I and II. ONLINE Instructor: Akore Berliner, CPA Independent CPA specializing in business, real estate, and individual taxation. Section: 109695-5001 Course No. BUSA-40529 Time/Date: Jun. 22-Sep. 4 Location: ucsdextension.blackboard.com Credit: 4 units in Business Administration Fee: $600 No refunds after: Jun. 29 (clz/js) IN-CLASS Instructor: Anne-Marie Rabago, JD, LL.M President and Principal Attorney of Rábago Business & Tax Law, APC. Section: 109696-5001 Course No. BUSA-40529 Time/Date: W 6:00-9:15 p.m., Jun. 24-Sep. 2 (11 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 4 units in Business Administration Fee: $600 No refunds after: Jul. 1 (clz/js) Taxation: Practice, Procedure and Ethics Tax professionals will benefit from this survey class covering the procedural aspects of representing clients in front of the IRS. The course will help you understand and prepare to handle practical issues regarding the duties, responsibilities and ethical obligations of all parties (the tax preparer, the client, and the employer) when dealing with the Internal Revenue Service, the IRS Chief Counsel’s Office, and/or the Department of Justice Tax Division. Topics covered will be relevant to those preparing federal tax returns. They will include: IRS examinations and appeals; deficiency assessments; penalties; and criminal tax prosecutions. Note prerequisite: Federal Individual Taxation (BUSA 40047) or equivalent. IN-CLASS Instructor: Quinn Disparte, J.D., LL.M. Associate Attorney, RJS Law. Section: 109698-5001 Course No. BUSA-40869 Time/Date: Th 6:00-9:00 p.m., Jul. 9-Sep. 3 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 16 (clz/js) Advanced Accounting Theory and Practice Explore the topics of accounting for whollyowned created subsidiaries, cost versus the equity method of accounting for subsidiary operations, accounting for partnership formation, operations and liquidations, accounting for estates and trusts, and operations for nonprofit organizations. You will learn the requirements for financial statement interim reporting and accounting practices for troubled debt restructuring, bankruptcy reorganizations, and liquidations. Note recommended prerequisites: Elementary Accounting I and II and Intermediate Accounting Theory and Practice I and II. Auditing Are you an entry-level auditor, accounting student or professional who needs to learn or review auditing objectives and techniques? This course will teach you about internal control processes and procedures based on Generally Accepted Auditing Standards; audit procedures and techniques; recent developments and trends in auditing; and the history and development of auditing practices through case studies, lectures and in-class discussions. Note recommended prerequisite: Elementary Accounting 1 (Financial Accounting) or equivalent. Hybrid note: session online. HYBRID Instructor: Linda Holliday Walsh, M.S., CPA Corporate Controller at Synthetic Genomics. Section: 109700-5001 Course No. BUSA-40048 Time/Date: M 6:00-9:15 p.m., Jun. 22-Aug. 31 (11 mtgs.) Location: Rm. 127, UCSD Extension Complex Credit: 4 units in Business Administration Fee: $600 No refunds after: Jun. 24 (clz/js) Fraud and Forensic Accounting This course introduces the tools for identifying and discovering fraud in a business environment. Fraud heuristics, theory and criminal profiles are studied through case studies. Accounting investigation techniques are explored. Topics include: cash misappropriation, corruption, financial statement fraud, and cybercrime. Note prerequisite: Elementary Accounting 1 and Elementary Accounting 2. ONLINE Instructor: Suzan Dennis, M.A., CPA Managing Partner, Dennis & Dennis, LLP. Section: 109701-5001 Course No. BUSA-40864 Time/Date: Jun. 22-Sep. 4 Location: ucsdextension.blackboard.com Credit: 4 units in Business Administration Fee: $600 No refunds after: Jun. 29 (clz/js) IN-CLASS Instructor: John Anderson, Ph.D. Accounting Professor and Author . Section: 109699-5001 Course No. BUSA-40034 Time/Date: M 6:00-9:15 p.m., Jun. 22-Aug. 31; (11 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 4 units in Business Administration Fee: $600 No refunds after: Jun. 29 (clz/js) New! Environmental Policy Clinic Learn how to analyze current environmental policies, regulations, and legislation in this interactive training program. See page 222, or extension.ucsd.edu/lifesciences 40 Iextension.ucsd.edu Summer 2015 I (858) 534-3400 SEE ALSO • Leadership & Management Development—p. 210 Introduction to Business Examine the foundation, principles, and practices upon which modern business enterprises are based. Become familiar with not only the functional elements of a for-profit company, but also the challenges presented by today’s competitive global marketplace. Topics include: the business life cycle; balancing short and long-term demands; forms of business ownership and organization structure; leadership and managing competing priorities; competing in global markets; the employment relationship (employment options, compensation packages, managing and rewarding performance); marketing, promoting, pricing and distributing products and services; financial and operational information systems. IN-CLASS Instructor: Patrick M. Guiant President and CEO, PuroClean Emergency Services. Section: 109062-5001 Course No. BUSA-40342 Time/Date: W 6:00-9:00 p.m., Jul. 8-Sep. 2 (9 mtgs.) Location: Rm. 103, UCSD Extension Complex Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 15 (clz/fmo) Business Decision Making Managers are invariably critiqued on their effective use of the complex decision making process. Refine your leadership skills and focus on the strategic decision-making process as viewed from the top of an organization in a multidisciplinary setting. Through case studies, explore the consequences of disregarding the decision-making process or of its ineffective use. You will also participate extensively in small groups and have the opportunity to integrate all you’ve learned into an effective interactive decision-making model. IN-CLASS Instructor: Dan Rudick, MBA Executive Vice President, Golden Triangle Chamber of Commerce . Section: 109063-5001 Course No. BUSA-40441 Time/Date: Th 6:00-9:00 p.m., Jun. 25-Aug. 20 (9 mtgs.) Location: Rm. 104, UCSD Extension Complex Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 9 (clz/fmo) Summer 2015 I (858) 534-3400 Business Law for Managers Get an overview of important legal and business ethical issues related to business dealings. Survey the legal rules, legal theories, and legal reasoning as applied to everyday issues and problems found in business activities. Topics in business law and government regulation will be discussed including: ethics, the court system, torts and crimes, contracts, sales, consumer protection, intellectual property, employment law, business entities, real and personal property, and landlord-tenant. Upon completing this course, you will have a basic understanding of the U.S. legal system and how business entities act within it. IN-CLASS Instructor: Craig McMahon, J.D. Partner, Kimball, Tirey & St. John. Section: 109064-5001 Course No. BUSA-40301 Time/Date: M 6:00-9:00 p.m., Jul. 6-Aug. 10 (6 mtgs.) Location: UCSD Extension Mission Valley Ctr., 404 Camino Del Rio S., Ste. 102, San Diego Credit: 2 units in Business Administration Fee: $350 No refunds after: Jul. 12 (clz/fmo) International Trade Operations Explore the variety of regulations, procedures, financial tools, and documents that are necessary to successfully trade goods from one region of the globe to another. Topics will include market risk analysis, transaction process flow, tools such as credit insurance, internet-based bank documentation, and services and resources provided by national and international organizations. Frequent guest speakers will share their experience and advice in conducting business globally, with an emphasis on the challenges faced within emerging markets. IN-CLASS Instructor: Dan Rudick, MBA Executive Vice President, Golden Triangle Chamber of Commerce. Section: 109065-5001 Course No. BUSA-40695 Time/Date: W 6:00-9:00 p.m., Jun. 24-Aug. 19 (9 mtgs.) Location: Rm. 163, UCSD Extension Complex Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 8 (clz/fmo) COMMUNICATION SKILLS Practical Writing Skills and Strategies for Business Professionals Learn effective written communication techniques used by professionals in managerial or senior level roles. This course focuses on the impact of writing, not the rules of grammar or style. Assess your writing skills through individual and group projects. Gain handson experience developing new skills for various writing scenarios such as: preparing updates using PowerPoint, organizing data, writing proposals and reports, making introductions, coordinating projects via email, drafting and editing group documents, and preparing “dreaded” communication. Topics include document formatting, problem solving, and communication with an emphasis on saving valuable time and “making your point.” Note: This is an advanced business writing course. Mastery of the English language, grammar and punctuation is essential. ONLINE Instructor: Bruce Dunn, MPA Associate Dean, UC San Diego Extension. Section: 109066-5001 Course No. BUSA-40820 Time/Date: Jul. 6-Sep. 4 Location: ucsdextension.blackboard.com Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 4 (clz/fmo) Business Communication Skills Being able to communicate your ideas accurately and persuasively is essential in the business environment. Explore the communication skills necessary to be productive in today’s complex workplace. Discover how to analyze and address a range of audiences. Learn the basics of speech organization, body language, vocal variety and speaking without preparation. Improve your interactions, oneon-one and in meetings. Topics include recognizing and responding to nonverbal messages; personal vs. position power; negotiation; accommodating individual differences (age, culture, gender); giving and receiving constructive criticism; understanding group dynamics and team development; professional writing skills; and presentation skills. Business BUSINESS - GENERAL IN-CLASS Instructor: George Kaye, MBA Project Manager, Collabrus, Inc., and Former Senior Vice President, San Diego Market President of Union Bank. Section: 109067-5001 Course No. BUSA-40368 Time/Date: Th 6:00-9:00 p.m., Jul. 2-Aug. 27 (9 mtgs.) Location: Rm. 105, UCSD Extension Complex Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 9 (clz/fmo) extension.ucsd.edu I41 Strategic Cross-Cultural Communication Designed for progressive business professionals, and those with an interest in perfecting multicultural communication skills, this course explores the richness of various cultural practices and how they impact our contemporary global business environment. Students will learn about complex, multicultural business matters that exist today, as they study cultural sensitivity, potential communication barriers, and ethical/legal concerns through a combination of research, reading, multimedia activities, group discussions and interactive projects. IN-CLASS Instructor: Dana Fitch, MBA Adult Educator and Consultant. Section: 109068-5001 Course No. BUSA-40727 Time/Date: Tu 6:00-9:00 p.m., Jun. 30-Aug. 4 (6 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 2 units in Business Administration Fee: $350 No refunds after: Jul. 13 (clz/fmo) FACILITIES MANAGEMENT SEE ALSO Business • Environment & Sustainability—p. 232 Planning & Project Management for Facilities Managers Are you responsible for developing and executing large projects for your facility? Gain a fundamental understanding of how to use project management concepts in the development, design, and operation of facility-related projects. Learn basic project management processes and procedures and how to apply those processes to the various elements of facility management. Explore project management best practices to improve organizational performance. Learn how and why project management fits into a program of continuous quality improvement in facility management. Discussions will cover the planning, coordination, implementation, close-out, and evaluation of facility-related projects. IN-CLASS Instructor: David Timber, MPA, PMP, LEED AP Supervising Project Manager, Department of General Services, County of San Diego. Section: 109069-5001 Course No. BUSA-40091 Time/Date: Th 6:00-9:00 p.m., Jul. 2-Aug. 27 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 9 (clz/fmo) Building Systems & Technology Facility managers need a good understanding of building components and systems to maintain and manage them well. Review the function of primary building components and systems, including the structure, building envelope, mechanical and electrical systems and fire life safety systems. Discover how different components work; typical problems; and repair, restoration and maintenance alternatives. Also explore technology applications that help facility managers manage the assets more efficiently, including maintenance, space and project management software. Applications for condition assessment & capital planning, ERP systems, and CAD & GIS will also be discussed. Note prerequisite: Principles of Facilities Management. IN-CLASS Instructor: David Timber, MPA, PMP, LEED AP Supervising Project Manager, Department of General Services, County of San Diego. Section: 109070-5001 Course No. BUSA-40676 Time/Date: W 6:00-9:00 p.m., Jul. 1-Aug. 26 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 8 (clz/fmo) Financial Accounting for NonAccountants Gain an overview of how to use accounting and financial data for more effective and profitable decisions. Learn the information necessary to interpret and evaluate the financial effects of day-to-day management decisions. This course emphasizes the interpretation of accounting concepts that underlie basic financial statements without focusing on detailed mechanics. Note: Students are required to bring the textbook to the first day of class. ONLINE Instructor: George A. Haloulakos, MBA CFA Charterholder, DBA Spartan Research. Section: 109703-5001 Course No. BUSA-40009 Time/Date: Jun. 22-Sep. 4 Location: ucsdextension.blackboard.com Credit: 4 units in Business Administration Fee: $600 No refunds after: Jun. 29 (clz/js) IN-CLASS Instructor: Candace Person, MBA, CPA, CFP® Adult Educator. Section: 109704-5001 Course No. BUSA-40009 Time/Date: M 5:30-9:00 p.m., Jul. 6-Aug. 31 (9 mtgs.) Location: Rm. 103, UCSD Extension Complex Credit: 4 units in Business Administration Fee: $600 No refunds after: Jul. 13 (clz/js) FINANCE & INVESTMENT Financial Analysis Practicum ˜The analysis of financial data is used in all business functions, as staff often have to “drill down” to transactional detail to develop solutions or prepare analyses of ongoing operations. This course introduces advanced financial analysis techniques with advanced Excel functions and methods. It uses realistic and detailed data sets as the basis for exercises that mirror the kinds of analyses regularly used by operating companies. Become introduced to the basics of financial statement analysis for use in the context of standard financial performance evaluations. Activities will facilitate the enhancement of skills to effectively communicate the results of analyses to stakeholders. IN-CLASS Instructor: Daniel Goldzband, CMA, MBA Financial and Accounting Professional. Section: 109702-5001 Course No. BUSA-40876 Time/Date: M 6:00-9:15 p.m., Jul. 13-Aug. 17 (6 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 2 units in Business Administration Fee: $350 No refunds after: Jul. 20 (clz/js) Looking For a Course to Fit Your Schedule? Let our Personal Course Finder tool help you find the perfect fit at extension.ucsd.edu/pcf 42 Iextension.ucsd.edu Summer 2015 I (858) 534-3400 Finance Management Learn the key concepts, terms and tools associated with the financial world. Topics include: analysis; management of working capital and short-term financing; time value of money and valuation of corporate securities; capital budgeting and long-term financing; risk management, investment and capital markets. Note prerequisite: Financial Accounting for Non-Accountants or equivalent. IN-CLASS Instructor: Dariush Ershadi, MBA Finance and Business Development Director for EDI Contracting. Section: 109706-5001 Course No. BUSA-40439 Time/Date: M 6:00-9:15 p.m., Jun. 22-Aug. 31 (10 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 4 units in Business Administration Fee: $600 No refunds after: Jun. 29 (clz/js) Financial Statement Analysis Financial statement analysis has many applications, including the evaluation of department and senior management performance, accounting compliance, and the profitability of business activities. Accounting principles, economic theory and empirical research are integrated to provide a framework for analysis. Students will be introduced to the concepts of analyzing and evaluating accrualbased financial statements using various analytical methods including ratio analysis and market comparisons. ROI, equity, and credit analysis will also be covered. Many of the topics discussed in this class will be relevant to the CFA Level I Exam. Note prerequisites: Financial Accounting for Non-Accountants and Finance Management. IN-CLASS Instructor: Michael J. Howard, MBA Business Consultant. Section: 109707-5001 Course No. BUSA-40130 Time/Date: Tu 6:00-9:15 p.m., Jun. 23-Sep. 1 (11 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 4 units in Business Administration Fee: $600 No refunds after: Jun. 30 (clz/js) Financing Strategy: Sources of Capital and Business Plans Learn to identify and understand potential sources of capital for business ideas. Practice using a hands-on approach to the business plan preparation and presentation process. Key concepts include evaluation of financial risk and return, investor interests, relationships with lenders and investment bankers, ways to make the right impression, and writing business plans. Note: Requirement for Professional Certificate in Finance. Elective for Professional Certificate in Business Management. Recommended prerequisite: Finance Management. IN-CLASS Instructor: Joseph M. Lesko, J.D. President, BlackCastle Strategies, P.C. Section: 109708-5001 Course No. BUSA-40026 Time/Date: Tu 6:30-9:30 p.m., Jun. 23-Aug. 18 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration Fee: $450 No refunds after: Jun. 30 (clz/js) Financial Decision Making Use of financial accounting and managerial economics to evaluate complex corporate financial decisions in areas such as budgeting and forecasting, corporate lending, capital budgeting, and capital structure. Case methods are used extensively. Coursework involves the analysis of financial issues faced in the business environment and the development of recommendations to achieve desired solutions. Note prerequisites: Finance Management and Financial Statement Analysis. Hybrid Note: 3 sessions online. HYBRID Instructor: George A. Haloulakos, MBA CFA Charterholder, DBA Spartan Research . Section: 109709-5001 Course No. BUSA-40435 Time/Date: Th 6:00-9:00 p.m., Jul. 9-Sep. 3 (6 mtgs.) Location: Rm. 127, UCSD Extension Complex Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 16 (clz/js) Center for Life/Work Strategies Get a career boost with resources and workshops to complement your certificate courses. See page 14 or extension.ucsd.edu/ careers Summer 2015 I (858) 534-3400 Business Valuation This course will teach the generally accepted approaches, methods, and procedures for the valuation of business enterprises. Students will be introduced to the process of defining the scope and outlining the valuation project, as well as how to determine the proper standard of value, when aspects other than market value are used. The course will conclude with an appraisal project and report according to the Uniform Standards of Professional Appraisal Practice (USPAP). Note: Elective for Professional Certificate in Finance. Recommended prerequisite: Financial Accounting for NonAccountants or equivalent. Hybrid Note: 3 sessions online. HYBRID Instructor: George A. Haloulakos, MBA CFA Charterholder, DBA Spartan Research. Section: 109710-5001 Course No. BUSA-40477 Time/Date: W 6:00-9:00 p.m., Jul. 8-Sep. 2 (6 mtgs.) Location: Rm. 111, UCSD Extension Complex Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 15 (clz/js) Financial Modeling Financial modeling and forecasts of uncertain future outcomes or events form key inputs into most business decisions and affect all areas of finance and business practice. Students will be introduced to quantitative methods for producing their own financial models and will apply various theories to analyze financial data. Note prerequisites: Financial Accounting for Non-Accountants, Finance Management, Financial Statement Analysis, or equivalent. Students must have intermediate proficiency in the use of spreadsheets. Access to a laptop computer is highly recommended. Hybrid Note: 3 sessions online. Business IN-CLASS Instructor: Daniel Goldzband, CMA, MBA Financial and Accounting Professional. Section: 109705-5001 Course No. BUSA-40009 Time/Date: W 6:00-9:15 p.m., Jun. 24-Sep. 2 (11 mtgs.) Location: Rm. 151, UCSD Extension Complex Credit: 4 units in Business Administration Fee: $600 No refunds after: Jul. 1 (clz/js) HYBRID Instructor: George A. Haloulakos, MBA CFA Charterholder, DBA Spartan Research. Section: 109711-5001 Course No. BUSA-40549 Time/Date: M 6:00-9:00 p.m., Jul. 6-Aug. 31 (6 mtgs.) Location: Rm. 110, UCSD Extension Complex Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 13 (clz/js) Biotechnology Project Management Certificate Gain the project management skills specialized for the Biotech Industry. See page 224 or extension.ucsd.edu/ lifesciences extension.ucsd.edu I43 Quantitative Financial Methods, Theory and Application Quantitative financial methods provide an empirical, verifiable analytical approach to business decision making. Instruction will involve an interactive, problem-based learning approach integrating theory & practice. Students will become well versed in how to solve business problems through rigorous application of quantitative methods by analyzing problems with an interdisciplinary financial decision framework. Topics covered: Understanding and utilizing time value of money; financial metrics for planning, budgeting, analysis and decision making; Black Scholes options pricing model for financial and capital projects; applying game theory for maximizing gains and minimizing losses within prescribed financial constraints. Note recommended prerequisites: Basic knowledge in Algebra and Statistics. Business ONLINE Instructor: George A. Haloulakos, MBA CFA Charterholder, DBA Spartan Research. Section: 109712-5001 Course No. BUSA-40827 Time/Date: Jul. 13-Aug. 7 Location: ucsdextension.blackboard.com Credit: 1.5 units in Business Administration Fee: $300 No refunds after: Jul. 22 (clz/js) Financial Markets and Investment Strategies Understanding financial markets and investment strategies is an essential element in finance. This course reviews capital and money markets and the alternative financial instruments available to personal and institutional investors. Participants examine stocks, bonds, mutual funds, metals, annuities, real estate (including REITs), trust deeds, partnerships, money market funds, and insurance products. Sources of investment information are also presented and evaluated as students learn how to allocate assets to achieve longterm investment success. Note: Working knowledge and possession of a financial calculator or laptop with spreadsheet application is required. Hybrid Note: 5 sessions online HYBRID Instructor: Dan L. Parks, MBA, CFP® Certified Financial Planner™and Financial Advisor. Section: 109713-5001 Course No. BUSA-40014 Time/Date: W 6:00-9:15 p.m., Jun. 24-Sep. 2 (6 mtgs.) Location: Rm. 160, UCSD Extension Complex Credit: 4 units in Business Administration Fee: $600 No refunds after: Jul. 1 (clz/js) International Finance and Capital Markets Advancements in the global marketplace have resulted in an increased flow of global capital. Learn the various strategies related to business finance when applied to international markets. Topics include: foreign exchange markets and international central banking; foreign stock and bond markets; international risk management, hedging, international sources of funds; and investment strategies and capital budgeting for foreign projects. IN-CLASS Instructor: Bijan Massrour, DBA Adult Educator. Section: 109714-5001 Course No. BUSA-40162 Time/Date: M 6:00-9:00 p.m., Jul. 6-Aug. 31 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 13 (clz/js) Directed Studies in Advanced Financial Analysis Using the case-study method, students will apply techniques in financial statement analysis, forecasting and decision making. An advisor will coach students through a comprehensive project tailored to a particular segment of the finance industry involving analytical techniques such as: ratio analysis; strategic planning; cost of capital; risk and return; and valuations principles. Course material is especially applicable to Financial Analysts, CFA Candidates, Investment Professionals and Financial Officers. Note: Students must have an advanced understanding of financial statements encompassing the material covered in the following course: Financial Statement Analysis (BUSA-40130). Class meetings are arranged. Contact [email protected] for an application or additional information to enroll. IN-CLASS Instructor: George A. Haloulakos, MBA CFA Charterholder, DBA Spartan Research. Section: 109715-5001 Course No. BUSA-40868 Time/Date: Jul. 20-Aug. 28 Location: See Note Credit: 2 units in Business Administration Fee: $450 No refunds after: Jul. 28 (clz/js) Pre-enrollment required. Want to improve your professional or academic English? -Academic & Business Writing -Conversation & Oral Vocabulary -Pronunciation & Fluency Call (858) 534-7418 or email, eapd@ ucsd.edu 44 Iextension.ucsd.edu HUMAN RESOURCES MANAGEMENT & ORGANIZATIONAL DEVELOPMENT Managing Human Resources: An Overview Discover emerging trends and new regulations in personnel management practices. This comprehensive course covers: human resource planning, staffing, performance management, training and development, compensation and reward systems, benefit design and administration, employee and labor relations, health and safety, state and federal legislation, productivity and organizational effectiveness. You will benefit from this course whether you are active in the field, exploring a career transition, or managing a business. Note: This should be the first course taken by any student intending to complete the Human Resources certificate. ONLINE Instructor: Vicki L. Krantz, M.A., SPHR Assistant Dean of Academic Planning, UC San Diego Extension. Section: 109803-5001 Course No. BUSA-40010 Time/Date: Jun. 24-Sep. 2 Location: ucsdextension.blackboard.com Credit: 4 units in Business Administration This course is approved for 36 hours of continuing education credit. Fee: $600 No refunds after: Jul. 1 (clz/svs) IN-CLASS Instructor: Michelle Lucey Section: 109804-5001 Course No. BUSA-40010 Time/Date: M 6:00-9:15 p.m., Jun. 22-Aug. 31 (11 mtgs.) Location: Rm. 163, UCSD Extension Complex Credit: 4 units in Business Administration This course is approved for 36 hours of continuing education credit. Fee: $600 No refunds after: Jun. 29 (clz/svs) Strategic Talent Acquisition ˜Effective talent acquisition strategies include recruiting with agility for skills that may become critical to future organizational success. Learn how to: effectively source positions that drive business outcomes; analyze retention and attrition data; and engage with stakeholders to optimally execute the recruiting plan. Explore how to create a talent pipeline that leverages the employment brand and enhances business outcomes as the organization adapts to ever-changing market conditions. Note prerequisite: Managing Human Resources: An Overview. This course is an approved substitute for Strategic Staffing (BUSA-40471) in order to meet the requirements of the Human Resource Management Certificate. Summer 2015 I (858) 534-3400 IN-CLASS Instructor: Suzzonne Donovan Section: 109807-5001 Course No. BUSA-40872 Time/Date: Tu 6:00-9:00 p.m., Jun. 23-Sep. 1; no mtg. Aug. 4, Aug. 11 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration This course is approved for 27 hours of continuing education credit. Fee: $450 No refunds after: Jun. 30 (clz/svs) Early enrollment advised. Prerequisite required. Employee and Labor Relations ˜Benefits, especially employee health Review the practical application of state and federal employment law. Topics include atwill employment and wrongful discharge; discrimination, harassment, and retaliation; ADA; employee rights and intellectual property; wage and hour; benefits; occupational health, safety, and workers’ compensation; reductions-in-force; alternative dispute resolution; labor relations; and corrective action and terminations. Note prerequisite: Managing Human Resources: An Overview. IN-CLASS Instructor: Claudia Schwartz, MSW, SPHR, PI Director, Human Resources Leadership Program. Section: 109806-5001 Course No. BUSA-40017 Time/Date: Th 6:00-9:00 p.m., Jul. 9-Sep. 3 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration This course is approved for 27 hours of continuing education credit. Fee: $450 No refunds after: Jul. 16 (clz/svs) Early enrollment advised. Prerequisite required. Components of Workplace Compensation ˜In exchange for their time, talents and efforts, workers expect fair and motivating pay. This class covers the basics of compensation theory and practice. Job analysis and job evaluation, pay equity considerations, market rates and surveys, the various types of compensation, and other related topics of interest to human resources professionals will be explored. Students will be introduced to incentive pay concepts and to major pay regulations. Understanding will be reinforced with exercises and applied learning activities. Note prerequisite: Managing Human Resources: An Overview. This course is an approved substitute for Understanding Employee Compensation (BUSA-40525) in order to meet the requirements of the Human Resource Management Certificate. Summer 2015 I (858) 534-3400 Fundamentals of Employee Benefits plans, are an important part of any total rewards package. Benefit costs are increasing rapidly and unpredictably, creating a challenge to HR professionals. Learn the basics about how to design, evaluate, implement, and administer employee benefits that are relevant to employees, cost-effective for the company, and competitive enough to attract and retain workers. This class will cover the many types of benefits available, the regulatory environment, compliance requirements, selecting the best partners to meet your benefit goals, and important trends in the marketplace. Note prerequisite: Managing Human Resources: An Overview. This course is an approved substitute for Benefits and Pension Plans (BUSA-40701) in order to meet the requirements of the Human Resource Management Certificate. performance of, employees in the success of the enterprise. Note prerequisite: Managing Human Resources: An Overview. This course is an approved substitute for Performance Management Systems (BUSA-40526) in order to meet the requirements of the Human Resource Management Certificate. IN-CLASS Instructor: Jeffrey Lindeman, M.S., SPHR Senior Director, Organizational Performance & Development, San Diego County Regional Airport Authority . Section: 109852-5001 Course No. BUSA-40877 Time/Date: W 6:00-9:30 p.m., Jul. 8-Sep. 2; no mtg. Jul. 22 (8 mtgs.) Final 2 mtgs. 6:00-9:00 p.m. Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration This course is approved for 27 hours of continuing education credit. Fee: $450 No refunds after: Jul. 15 (clz/svs) Early enrollment advised. Prerequisite required. Workplace Ethics Strong workplace ethics, or the lack thereof, have had far-reaching consequences for companies and corporate leaders. This class will explore regulations that specifically address ethics in the workplace, and it will differentiate between compliance and ethics. You will be challenged to think through the relationships and impacts of your decisions on your organization, as well as to consider the impact on shareholder value and other stakeholder effects from unethical behavior. IN-CLASS Instructor: Raj Ramnarine Section: 109808-5001 Course No. BUSA-40875 Time/Date: M 6:00-9:00 p.m., Jun. 22-Aug. 17 (9 mtgs.) Location: Rm. 160, UCSD Extension Complex Credit: 3 units in Business Administration This course is approved for 27 hours of continuing education credit. Fee: $450 No refunds after: Jun. 29 (clz/svs) Early enrollment advised. Prerequisite required. IN-CLASS Instructor: David Sarkaria, J.D. Director, Executive Compensation & Benefits, Sempra Energy. Section: 109809-5001 Course No. BUSA-40531 Time/Date: W 6:00-9:00 p.m., Jun. 24-Jul. 29 (6 mtgs.) Location: Rm. 127, UCSD Extension Complex Credit: 2 units in Business Administration This course is approved for 18 hours of continuing education credit. Fee: $350 No refunds after: Jul. 1 (clz/svs) Performance Management IN-CLASS Instructor: Catherine Iste Section: 109810-5001 Course No. BUSA-40531 Time/Date: Th 6:00-9:00 p.m., Jun. 25-Jul. 30 (6 mtgs.) Location: Rm. 110, UCSD Extension Complex Credit: 2 units in Business Administration This course is approved for 18 hours of continuing education credit. Fee: $350 No refunds after: Jul. 2 (clz/svs) ˜Effective performance management is the key to leveraging employee talent and creativity in a dynamic 21st century workplace. When done correctly, it becomes fundamental to an organization’s ability to select, train, retain, reward, and motivate the right talent in the right ways to execute strategy. This course focuses on performance management as a fundamental human resource contribution to organizational strategy, linking all the elements of organizational success into a single, aligned approach. Students will learn how to design practices and administer a system that fully engages, and optimizes the Business IN-CLASS Instructor: Kurt Gering, SPHR Director of Talent, Culture & Capability, San Diego County Regional Airport AuthorityDirector, Board Chair, Ocean Discovery Institute. Section: 109805-5001 Course No. BUSA-40874 Time/Date: Tu 6:00-9:00 p.m., Jun. 23-Aug. 18 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration This course is approved for 27 hours of continuing education credit. Fee: $450 No refunds after: Jun. 30 (clz/svs) Early enrollment advised. Prerequisite required. extension.ucsd.edu I45 Work/Life Integration: The HR Response Increasingly, work/life integration plays a critical role in recruiting, retention and employee engagement. Examine the business benefits of work/life programs to companies. Learn the management practices, tools and policies that your organization can implement which allow for greater flexibility for employees while maintaining and enhancing productivity. Discuss key strategies such as flexible work arrangements, creating a corporate culture that promotes flexibility, and specific work/life benefits. IN-CLASS Instructor: Karen K. Horning, Ph.D., MBA, SPHR Consultant, NextLevel Human Resources Consulting. Section: 109811-5001 Course No. BUSA-40514 Time/Date: M 6:00-9:00 p.m., Aug. 3-31 (5 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 1.5 units in Business Administration This course is approved for 14 hours of continuing education credit. Fee: $300 No refunds after: Aug. 10 (clz/svs) Prerequisite required. Business Employment and Retention Techniques In today’s labor market, retaining employees not only makes good financial sense but also good business sense. Explore current trends in retaining employees and learn how the integration of profiling positions, interviewing to competencies, performance management and rewards programs can be utilized to retain talent within your company. Additional topics will include the impact of culture on retention, current programs in rewards strategies and long-range succession planning for retention. Learn about what leading organizations have implemented to retain talent and identify best practices that can be used at your own company. The class is a combination of lectures and guest speakers. Note prerequisite: Managing Human Resources: An Overview. IN-CLASS Instructor: Alisa A. Guralnick, SPHR Senior Human Resources Consultant. Section: 109812-5001 Course No. BUSA-40703 Time/Date: W 6:00-9:00 p.m., Jul. 29-Sep. 2 (6 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 2 units in Business Administration This course is approved for 18 hours of continuing education credit. Fee: $350 No refunds after: Aug. 5 (clz/svs) Understanding Health Plans For many employers, the benefits program is now the second most expensive item in their budget, and the medical plan generally makes up 80% to 90% of that cost. Knowledge of the various components and funding arrangements can be incredibly valuable when companies are trying to address their benefits costs and an HR professional who guide conversations with health care advisors is a tremendous asset. Boost your knowledge of the medical plans offered beyond the dayto-day administrative requirements and learn about the status of health care today, types of health plans, health plan funding, reviewing contracts, consumer-driven care and government mandates. Note prerequisite required: Managing Human Resources: An Overview. IN-CLASS Instructor: Joe Dildy Director, Business Relations, Igoe Administrative Services. Section: 109813-5001 Course No. BUSA-40743 Time/Date: M 6:00-9:00 p.m., Jun. 22- Jul. 27 (6 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 2 units in Business Administration This course is approved for 18 hours of continuing education credit. Fee: $350 No refunds after: Jun. 29 (clz/svs) Organizational Dynamics Learn the psychology behind why individuals behave the way they do and the sociological terms needed to describe and impact how group dynamics affect organizational performance. Through lectures, group discussion, exercises and case studies, you will learn how the understanding of different types of interactions permits management to influence and guide behavior so that goals are achieved more efficiently. Hybrid note: Weekly online coursework required. Five of the eleven class sessions will be held in an online format. HYBRID Instructor: Cheryl L. Avina, M.S., LMFT, CEAP, SAP Program Manager, City of San Diego’s Employee Assistance Program. Section: 109814-5001 Course No. BUSA-40013 Time/Date: Th 6:00-9:15 p.m., Jun. 25-Sep. 3 (6 mtgs.) Location: Rm. 163, UCSD Extension Complex Credit: 4 units in Business Administration This course is approved for 36 hours of continuing education credit. Fee: $600 No refunds after: Jul. 2 (clz/svs) Training and Development The training and development function is often responsible for designing, conducting, evaluating and/or recommending programs to meet the training needs of the organization. Learn to accurately assess organizational training needs and identify priority training topics, learning objectives, instructional approaches and evaluation techniques. Explore techniques for overcoming resistance to change. Practice establishing and justifying a training budget and critiquing training products and services offered by vendors and consultants. Learn to quantify training results and their impact to the organization’s bottom line. Note prerequisite: Managing Human Resources: An Overview. IN-CLASS Instructor: Mary Jane Riccardi, M.B.A., SPHR Sr. Manager, Talent Development at Kleinfelder. Section: 109815-5001 Course No. BUSA-40020 Time/Date: Tu 6:00-9:00 p.m., Jun. 23-Aug. 25; no mtg. Jun. 30 (9 mtgs.) Location: Rm. 163, UCSD Extension Complex Credit: 3 units in Business Administration This course is approved for 27 hours of continuing education credit. Fee: $450 No refunds after: Jun. 30 (clz/svs) Directed Studies in Human Resources ˜Apply all the skills you have learned through the Professional Certificate in Human Resources Management. Work with an advisor who will coach you through a hands-on research or experiential learning project. This resume-enhancing project will result in either a completed white paper or a final project and presentation. Note: Certificate students are eligible to apply. Those with less than two years of work experience in HR must first complete all core classes; those with two or more years of work experience must complete at least nine units of HR coursework in the HR certificate program. For details and information, contact Sheetal Shanbhag ([email protected]). IN-CLASS Instructor: Karen K. Horning, Ph.D., MBA, SPHR Consultant, NextLevel Human Resources Consulting. Section: 109817-5001 Course No. BUSA-40837 Time/Date: Jun. 22-Sep. 5 Location: See Note Credit: 2 units in Business Administration Fee: $450 No refunds after: Jun. 26 Bring any of these courses to your workplace! See corporate training on pages 18-19 46 Iextension.ucsd.edu Summer 2015 I (858) 534-3400 Information Security: Principles to Programs Information security has become a critical focus of information technology and a major concern of organizations. The challenge to maintain security across a wide range of devices, applications, networks, and across potentially millions of legitimate users has proven to be challenging for even the largest and most competent enterprises. Gain a basic understanding of IT security, including: the role and importance of IT security in corporations; basic concepts of IT security including the different types of defense strategies; risk management and business continuity; the different roles of IT security standards and an overview of IT-related laws and regulations. IN-CLASS Instructor: Timothy Hamon Senior Forensic Examiner, FBI. Section: 110066-5001 Course No. CSE-41126 Time/Date: M 6:00-9:00 p.m., Jun. 29-Aug. 24 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Computer Science & Engineering Fee: $675 No refunds after: Jul. 4 (hov/avy) Emerging Technology Trends in IT and the Resulting Business Opportunities You will take a look at demographic, commercial, and technology trends that will influence many of the information technology strategies of next-generation products and services. Attention will be given to the resultant implications regarding the changing role of the business manager, the technology professional, and other success-critical stakeholders. The course will address basic technology forecasting and technology adoption, and touch on best practices on how to maximize short-term IT investments while at the same time supporting enterprise strategic decisions that effectively positioning both the business and career for the long-term. IN-CLASS Instructor: Leon D. Rizio, M.S. Senior Consultant; Adjunt Professor, Cal Poly Pamona and University of San Francisco. Section: 110065-5001 Course No. CSE-41037 Time/Date: W 6:00-9:00 p.m., Jul. 15-Aug. 19 (6 mtgs.) Location: Rm. 110, UCSD Extension Complex Credit: 2 units in Computer Science & Engineering Fee: $575 No refunds after: Jul. 21 (hov/avy) Summer 2015 I (858) 534-3400 Business Process Optimization (BPO) Over the past few decades, information systems have revolutionized the way business is conducted in today’s global environment. In this class, you will learn the fundamentals of business processes in the enterprise and the role of information systems in improving their efficiency and transparency. Designed for current and future managers, the class will follow a manufacturing company in its transition from manual, paper-based business processes to a fully automated information environment through a deployment of an ERP (Enterprise Resource Planning) system. Hands-on simulation exercises will give you real life experience in using ERP applications of the market-leading SAP(r) enterprise software suite. IN-CLASS Instructor: Leon D. Rizio, M.S. Senior Consultant; Adjunt Professor, Cal Poly Pamona and University of San Francisco. Section: 110064-5001 Course No. CSE-40819 Time/Date: M 6:00-9:00 p.m., Jul. 20-Aug. 24 (6 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 2 units in Computer Science & Engineering Fee: $575 No refunds after: Jul. 25 (hov/avy) MANAGE YOUR CAREER Career resources are available through UC San Diego Extension’s Center for Life/Work Strategies. For more information visit extension.ucsd.edu/careers. Career Clinic for Early Career Professionals In order to determine an appropriate career path, individuals need to possess self-knowledge in relation to the world of work. Individuals then need to be able to apply this self-knowledge to make mature, deliberate decisions regarding vocational choice. This interactive session, for those in the first seven years of a career, will provide tools and resources to help increase self-knowledge in relation to the world of work and apply this knowledge to make better career decisions. The seminar will include 40 minutes of education and discussion about personality, interests and values in relation to the world of work. This will include a simple exercise to help individuals determine if they are on the correct career track. The remainder of the time will be spent discussing job searching preparation and job searching strategies. IN-CLASS Instructor: Barbara Sedgwick-Billimoria Section: 108803-5001 Course No. PROF-70025 Time/Date: M 4:00-5:30 p.m., Jun. 8 (1 mtg.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: Not for credit Fee: $0 No UCSD parking permit required. Career Clinic for Encore Generation The term “retirement” has been removed from the vocabulary of some professionals. The idea of simply stopping to contribute at a specific age doesn’t fit the today’s world. This interactive session will help you focus on areas to consider when reinventing your career. Whether you want to work fulltime, part-time, start your own business or volunteer your talents, you will leave with an understanding of how to shape your next work/life chapter. Additional clinics also available: Career Clinic for Early Career Professionals, Career Clinic for Mid-Career Professionals, Career Clinic for Professionals in Transition. IN-CLASS Instructor: Camille Primm Principal, Primm & Partners. Section: 108806-5001 Course No. PROF-70028 Time/Date: Th 4:00-5:30 p.m., Jul. 9 (1 mtg.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: Not for credit Fee: $0 No UCSD parking permit required. Business INFORMATION SYSTEMS MANAGEMENT Career Clinic for Mid-Career Professionals Some professionals want to take charge of their careers and discover that they don’t know where or how to start. This interactive session will provide a tool to assess eight critical areas you need to manage in achieving a balanced mid-stage career. Key components of career management will be covered and you will learn which areas you need to put attention on to build a plan for success. Additional clinics also available: Career Clinic for Early Career Professionals, Career Clinic for Professionals in Transition, Career Clinic for Encore Generation. IN-CLASS Instructor: Camille Primm Principal, Primm & Partners. Section: 108804-5001 Course No. PROF-70026 Time/Date: Tu 4:00-5:30 p.m., Jul. 7 (1 mtg.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: Not for credit Fee: $0 No UCSD parking permit required. extension.ucsd.edu I47 Career Clinic for Professionals in Transition Resume Review: Personalized and On Demand IN-CLASS Instructor: Camille Primm Principal, Primm & Partners. Section: 108805-5001 Course No. PROF-70027 Time/Date: W 4:00-5:30 p.m., Jul. 8 (1 mtg.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: Not for credit Fee: $0 No UCSD parking permit required. ONLINE Instructor: Camille Primm Principal, Primm & Partners. Section: 108809-5001 Course No. PROF-70015 Time/Date: Jun. 22-Sep. 20 Location: ucsdextension.blackboard.com Credit: Not for credit Fee: $95 No refunds after: Jun. 22 (vlk/rjb) No UCSD parking permit required. The stage in between jobs is one that most professionals will travel through—either by choice or not. This interactive session will provide you with a tool for you to assess eight critical areas to manage while in job search mode. You will learn what areas to spend time on, be reminded of the key areas to focus on and action item ideas. At the end of the session you will know what steps you need to take to sustain a productive search. Additional clinics also available: Career Clinic for Early Career Professionals, Career Clinic for Mid-Career Professionals, Career Clinic for Encore Generation. Emotional Intelligence Assessment and Coaching Business ˜The EQ-i 2.0 is the first scientifi- cally validated self-assessment report to measure emotional intelligence. It measures self-regard, emotional self-awareness, assertiveness, independence, self-actualization, empathy, social responsibility, interpersonal relationships, stress tolerance, impulse control, reality testing, flexibility, problem-solving, optimism, and well-being. EQ-i 2.0 is particularly useful in professional development of individuals and teams. Individuals will receive a comprehensive report and a 45-minute debrief session with a certified practitioner/coach. Note: Sessions take place at our UCC office or via phone depending on participant’s location. ONLINE Instructor: Tamara Furman, SPHR, ACC, BCC Holds coaching certifications from the Hudson Institute of Coaching, the Intl. Coach Federation and the Center for Credentialing and Education. Section: 108810-5001 Course No. PROF-70018 Time/Date: Jun. 22-Sep. 20 Location: ucsdextension.blackboard.com Credit: Not for credit Fee: $300 No refunds after: Jun. 22 (vlk/rjb) No UCSD parking permit required. Meet individually with a professional career strategist who will review and “red line” your resume. Although most jobs are found through people versus online job boards you still need a professional resume. Learn formats, key words, accomplishment phrases that are proven to make your resume stand out. Once you register, our career strategist will reach out to you to schedule your 60-minute face to face meeting. You bring a hard copy of your resume to the meeting and you leave with customized feedback. Note: Students must arrive at their appointment with a hard copy of resume. Story Telling for an Interview or Negotiation Learn how to successfully tell your story in an interview setting. Whether in an interview, negotiation or attending a networking event, learn how to present yourself and your skill set more effectively. You might have the right skills for a new job or a new work project, but if you can’t effectively sell yourself and your skill set you won’t land the role. Participate in a 30-minute recorded mock interview followed by feedback and coaching with a professional career strategist. Once you register, our career strategist will reach out to you to schedule your 90-minute face to face meeting. You leave the meeting with verbal feedback and a DVD of the recorded mock interview. ONLINE Instructor: Camille Primm Principal, Primm & Partners. Section: 108808-5001 Course No. PROF-70014 Time/Date: Jun. 22-Sep. 20 Location: ucsdextension.blackboard.com Credit: Not for credit Fee: $140 No refunds after: Jun. 22 (vlk/rjb) No UCSD parking permit required. Do you have a great idea for an “App”? One-on-One Coaching Sessions Meeting with a career coach can help you define your goals and develop a plan to achieve them. Whether you need advice on changing industries, finding new employment, advancing your career, or discovering your career path, a career coach can work with you to develop a customized action plan. This offering includes completing an online DiSC self-assessment and one 90-minute session with a professional career coach. You will receive individual coaching specific to your situation, pinpointing areas that need attention. Note: Enrollments accepted at any time. Once registered, we will send you a link to your online assessment. Next, your career coach will contact you to schedule your session at our UCC location. Package pricing available for multiple sessions. Direct questions to [email protected] ONLINE Instructor: Camille Primm Principal, Primm & Partners. Section: 108807-5001 Course No. PROF-70002 Time/Date: Jun. 22-Sep. 20 Location: ucsdextension.blackboard.com Credit: Not for credit Fee: $195 No refunds after: Jun. 22 (vlk/rjb) No UCSD parking permit required. MARKETING Directed Studies in Marketing Apply all the skills you have learned throughout the Professional Certificate in Marketing by implementing a comprehensive marketing plan at a business or other organization. Choose a project tailored to your industry of interest and gain practical experience in marketing. Work with an advisor who will coach the project throughout the quarter. Elements of the project include: assessing client needs, developing solutions through a professional marketing plan, presenting to the client, and evaluating the impact of the recommendations. Note: Open to certificate students only. Meetings arranged. All required courses must be completed prior to enrollment. Contact Fiona O’Donnell ([email protected] or 858-534-8139) for permission to enroll. IN-CLASS Instructor: Brian Hawkins, MBA Co-Founder, Director of Consumer Marketing, StyleSeek; Founder of PreFAB. Section: 109071-5001 Course No. BUSA-40836 Time/Date: Jun. 22-Sep. 4 Location: See Note. Credit: 2 units in Business Administration Fee: $450 No refunds after: Jul. 4 (clz/fmo) Gain the skills needed to create “apps” or program applications that run natively on mobile devices. See page 188, or extension. ucsd.edu/mobile 48 Iextension.ucsd.edu Summer 2015 I (858) 534-3400 Receive hands-on, practical experience in integrated marketing communications. Explore the building blocks of effective marketing programs. Topics include research, audience measurement, product development, positioning, branding, advertising, pricing, distribution, social media, public relations and strategic marketing plan development. Incorporate these tools into your career and organization by learning best practices from current case stories while networking with classmates representing a variety of professional disciplines. Explore marketing career options. Gain experience in a variety of industry sectors & have the opportunity to develop the primary elements of a marketing plan for the company of your choice. Note: This should be the first course taken by students intending to complete the Marketing certificate. IN-CLASS Instructor: Parker Pike, MBA, MA, APR Senior Business Consultant, Allison & Partners, and Board Member, San Diego Nonprofit Association. Section: 109072-5001 Course No. BUSA-40011 Time/Date: M 6:00-9:00 p.m., Jun. 22-Aug. 31 (11 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 4 units in Business Administration Fee: $600 No refunds after: Jun. 29 (clz/fmo) ONLINE Instructor: Kelly C. Huang, MBA Management Consultant. Section: 109122-5001 Course No. BUSA-40011 Time/Date: Jun. 22-Sep. 4 Location: ucsdextension.blackboard.com Credit: 4 units in Business Administration Fee: $600 No refunds after: Jul. 4 (clz/fmo) Getting to Know Your Customers: Practical Market Research Market research is used to obtain reliable information about customers, industry trends, competition, and even emerging trends that could affect the future of your organization’s products or services. This course will give you an overview of the use and applications of market research. Traditional qualitative and quantitative research techniques and methodologies will be covered, along with online research techniques. To gain practical market research experience, you will participate in an actual market research project and work on several “real world” market research case studies. You will also learn how to use market research results to drive successful product and service design. Note prerequisite: Elements of Marketing. IN-CLASS Instructor: Staff Section: 109073-5001 Course No. BUSA-40442 Time/Date: Tu 6:00-9:15 p.m., Jun. 23-Sep. 1 (11 mtgs.) Location: Rm. 111, UCSD Extension Complex Credit: 4 units in Business Administration Fee: $600 No refunds after: Jun. 30 (clz/fmo) ONLINE Instructor: Sashikala Whitman, MBA Product Manager & Market Research Manager. Section: 109074-5001 Course No. BUSA-40442 Time/Date: Jun. 22-Sep. 4 Location: ucsdextension.blackboard.com Credit: 4 units in Business Administration Fee: $600 No refunds after: Jul. 4 (clz/fmo) Cause and Partnership Marketing Discover this long-term and fast growing marketing strategy that blends the revenue generating and awareness raising goals of non-profits, corporations, and media alike. Learn new ways to differentiate products, services, and concepts while aligning community issues with consumers. Cause marketing leverages contributions with product promotion and advertising to create a highly effective and competitive marketing strategy. Non-profit organizations will discover new strategies for long-term growth, steps for establishing strategic partnerships, obtaining sponsorships, forming media partnerships, and new ways to structure fundraising efforts. Students will receive support building their own organizations Cause Marketing plan using best practices and current valuation of benefits based on San Diego and national markets. IN-CLASS Instructor: Brian Hawkins, MBA Co-Founder, Director of Consumer Marketing, StyleSeek; Founder of PreFAB. Section: 109075-5001 Course No. BUSA-40445 Time/Date: W 6:00-9:00 p.m., Jul. 1-Aug. 26 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 8 (clz/fmo) New! Environmental Policy Clinic Marketing via Social Media The marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers. While traditional print media are still dominant, new media channels such as Twitter and Facebook are grabbing the marketing world by storm. Examine interactive marketing opportunities beyond websites, including blogs, vlogs (video blogs), forums, e-mail campaigns, social networking, communities, podcasts, mobile computing, and even virtual reality. In addition, study the implications of this “social media” marketing on customer loyalty and engagement. These new media allow consumers a greater public voice and role, creating numerous opportunities and ramifications for marketers as groups share, sell, and swap goods and information via the digital world. IN-CLASS Instructor: Shahrzad (Sherry) Nouraini, Ph.D. President, Captive Touch, Inc.; Founder/Host, Open Social Media Initiative. Section: 109076-5001 Course No. BUSA-40700 Time/Date: Th 6:00-9:00 p.m., Jul. 2-Aug. 27 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 9 (clz/fmo) Product Management, Branding and Positioning Learn to create products and brands that customers love. Explore a hands-on approach to product development, applied customer research, competitive mapping, case study analysis, positioning, communications, and developing creative branding strategies. In addition, explore tried-and-true best practices through in-depth case studies of real brands and products. With an emphasis on practical tactics that help you shape a product and brand’s positioning strategy, you’ll develop the ability to create a full product and branding plan to integrate into your organization and stay ahead of the competition. Note prerequisite: Elements of Marketing. Business Elements of Marketing IN-CLASS Instructor: Jeffrey G. Flowers CEO, Creative Director, The Flowers Group. Section: 109077-5001 Course No. BUSA-40451 Time/Date: Th 6:00-9:00 p.m., Jun. 25-Aug. 20 (9 mtgs.) Location: Rm. 111, UCSD Extension Complex Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 2 (clz/fmo) Learn how to analyze current environmental policies, regulations, and legislation in this interactive training program. See page 222, or extension.ucsd.edu/lifesciences Summer 2015 I (858) 534-3400 extension.ucsd.edu I49 Creative Advertising Strategies While advertising is a powerful and pervasive medium, highly effective advertising includes a creative strategy, a detailed plan for executing a campaign, and rigorous analysis. This course studies techniques for developing and creating effective advertising within the context of integrated marketing communications campaigns that include advertising, PR, sales promotions, personal selling, direct marketing, and online channels including social media. Through a variety of real life advertising examples and in-class projects, this course reviews all aspects of end-to-end advertising development. Whether you have limited experience in advertising or wish to enhance your marketing and advertising skills, this course is for you. Note prerequisite: Elements of Marketing. Business IN-CLASS Instructor: Michael Baehr, MBA Strategic Marketing and Communications Consultant. Section: 109078-5001 Course No. BUSA-40446 Time/Date: M 6:00-9:00 p.m., Jul. 6-Aug. 31 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 6 (clz/fmo) Presentation Techniques for Marketers Your key to success in today’s business environment is the ability to effectively present yourself and your ideas. In meetings and formal presentations, marketing professionals are required to speak persuasively and professionally. In order to be successful and advance in your career, public speaking skills are an essential competency. This course will cover the fundamentals of public speaking and give you opportunities to develop and deliver marketing and sales presentations. After the completion of the course you will have the tools and confidence to develop and deliver great presentations. IN-CLASS Instructor: Patrick Millsap, M.A. VP of Marketing. Section: 109079-5001 Course No. BUSA-40443 Time/Date: W 6:00-9:00 p.m., Jul. 1-Aug. 26 (9 mtgs.) Location: Rm. 105, UCSD Extension Complex Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 8 (clz/fmo) Strategic Marketing Planning Enrich your understanding of marketing planning tools and discover how to leverage these tools in the planning process for strategic competitive advantage. This course is a comprehensive discussion and application of the marketing planning tools and is intended to provide students with an in-depth knowledge of the marketing planning process. Explore topics such as market segmentation, competitive assessment, SWOT analysis, portfolio management, product positioning, marketing mix considerations, resource allocation and marketing execution. Students will develop a strategic marketing plan for a product or service of their choice. Note prerequisite: successful completion of all other required courses in the certificate program. ONLINE Instructor: Jeffrey G. Flowers CEO, Creative Director, The Flowers Group. Section: 109080-5001 Course No. BUSA-40770 Time/Date: Jun. 22-Sep. 4 Location: ucsdextension.blackboard.com Credit: 4 units in Business Administration Fee: $600 No refunds after: Jul. 4 (clz/fmo) Online Marketing Strategies More than ever, the cornerstone of every targeted marketing plan should be an online marketing strategy. Explore website design, search engine optimization, pay-per-click advertising, social network marketing, e-mail marketing, mobile marketing, and other digital marketing elements. You will leave the class with an actionable marketing plan covering best practices as well as creative online marketing ideas. Guest speakers include several regional experts on various aspects of online marketing. Learn how to attract more of your targeted customers to your website, as well as ensuring that those customers take the actions you desire once they arrive. ONLINE Instructor: Sashikala Whitman, MBA Product Manager & Market Research Manager. Section: 109081-5001 Course No. BUSA-40453 Time/Date: Jun. 29-Aug. 29 Location: ucsdextension.blackboard.com Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 4 (clz/fmo) Global Marketing Explore the excitement and challenges of marketing your product outside of the U.S by analyzing cases featuring well-known companies and products. This course examines the global marketing environment’s legal, regulatory, political, cultural, and managerial issues; strategies for market entry and expansion; market research tools and obstacles; targeting and segmenting of markets; distribution channels and local selling; price setting; promotion through integrated communications and advertising; and negotiations. Everyone involved in the international marketing of a product or planning to enter the global marketplace will benefit from this course. IN-CLASS Instructor: Patrick M. Guiant President and CEO, PuroClean Emergency Services. Section: 109082-5001 Course No. BUSA-40691 Time/Date: Tu 6:00-9:00 p.m., Jul. 7-Sep. 1 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 14 (clz/fmo) Public Relations Tools and Tactics Small-business owners, corporations, and nonprofit organizations alike recognize the value of public relations. They are striving to establish and maintain mutually beneficial links with their customers, employees, investors and other stakeholders through effective public relations campaigns. In this course, students will explore public relations strategies, real-life situations, and case studies to illustrate the many dimensions of public relations. Corporate ethics and social responsibility will also be discussed. IN-CLASS Instructor: Sarah Yasukochi, MBA Marketing Director, The Sherwin-Williams Company. Section: 109083-5001 Course No. BUSA-40437 Time/Date: M 6:00-9:00 p.m., Jun. 29-Aug. 24 (9 mtgs.) Location: Rm. 111, UCSD Extension Complex Credit: 3 units in Business Administration Fee: $450 No refunds after: Jul. 6 (clz/fmo) Center for Life/Work Strategies Get a career boost with resources and workshops to complement your certificate courses. See page 14 or extension.ucsd.edu/ careers 50 Iextension.ucsd.edu Summer 2015 I (858) 534-3400 Advanced Project Cost and Risk Management ˜In Controlling Project Costs and Risks, fundamentals of cost and risk management were examined. Now, dive deeper into the topic with advanced cost and risk techniques used by senior project practitioners in larger project environments and global/virtual project environments. Discover more effective strategies for project initiation and decision making. See how previous techniques like Earned Value and PERT can be combined into powerful tools to manage costs and related risks. Learn how to be even more effective at identification of project risks and opportunities. Participants will complete a short case study of a major project with a focus on cost and risk management. ONLINE Instructor: Ray Frohnhoefer, MBA, PMP, CCP Managing Partner, PPC Group, LLC. Section: 109666-5001 Course No. BUSA-40873 Time/Date: Jul. 27-Sep. 5 Location: ucsdextension.blackboard.com Credit: 2 units in Business Administration Fee: $540 No refunds after: Aug. 3 (clz/amc) Project Management Essentials Effective project management skills are important to professionals in any industry. Learn how to define, plan and execute a project whether your goal is simple or complex. Gain the tools and knowledge for delivering projects on time and on budget, while meeting performance specifications. Explore the basic components of project management and the project life cycle: determining the correct project through strategic portfolio analysis; creating a successful charter; assembling and managing a team; analyzing and controlling risk; monitoring project milestones; and closing out the project. Get the hands-on skills you need to help you successfully complete your next project management assignment. Note: This course is the prerequisite for all other Project Management courses. ONLINE Instructor: Alex Hosch, MBA, MPM Owner, The Office of Project Management and Coaching. Section: 109667-5001 Course No. BUSA-40064 Time/Date: Jul. 6-Sep. 5 Location: ucsdextension.blackboard.com Credit: 3 units in Business Administration Fee: $540 No refunds after: Jul. 13 (clz/amc) IN-CLASS Instructor: Dragos Craciun, M.A., PMP Vice President of Retail Project Support, Union Bank Section: 109668-5001 Course No. BUSA-40064 Time/Date: Th 6:00-9:00 p.m., Jul. 9-Sep. 3 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration Fee: $540 No refunds after: Jul. 16 (clz/amc) Summer 2015 I (858) 534-3400 DAYTIME Project Management Boot Camp This intensive four-day project management essentials course will examine the basics of putting together a well-defined, planned, and executed project. Students will learn how to define, plan and execute a project whether the goal is simple or complex; gain the tools and knowledge for delivering projects on time and on budget, while meeting performance specifications; explore the basic components of project management and the project life cycle. This course will also help you determine the correct project though strategic portfolio analysis; create a successful charter; assemble and manage a team; analyze and control risk; monitor project milestones; and close out the project. Note: This course fulfills the prerequisite needed to take all other Project Management courses. IN-CLASS Instructor: Joseph T. Drammissi, MSPM, PMP, PMI-ACP Principal, Paceline Consulting Group, LLC . Section: 109669-5001 Course No. BUSA-40714 Time/Date: W thru Sa 8:30 a.m.-5:30 p.m., Aug. 26-29 (4 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego. UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego. Credit: 3 units in Business Administration Fee: $775 No refunds after: Aug. 25 (clz/amc) Project Planning and Scheduling Gain the knowledge and techniques you need for initiating, planning, estimating, and scheduling your next project successfully. Explore basic project elements, tools and techniques to create a project scope, schedule and cost baseline. Develop a project charter, work breakdown, structure dictionary, network diagrams, critical paths and communication agreements. Discover how current applications of earned value management concepts can be used to control schedule and cost against the project’s original baseline values. Case studies will highlight plan and control techniques. Other topics include project software, team contracts and interpersonal skills. Note prerequisite: Project Management Essentials. IN-CLASS Instructor: Asitha Seneviratne, Ph.D., P.E., PMP, PSP Senior Scheduling Manager. Section: 109671-5001 Course No. BUSA-40715 Time/Date: Th 6:00-9:00 p.m., Jul. 9-Sep. 3 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration Fee: $540 No refunds after: Jul. 16 (clz/amc) Project Management Essentials in Science and Technology ˜Effective project management skills are important to professionals in any industry. This particular course is geared to those students interested or working in the life sciences, engineering, and technology fields. Students will learn how to define, plan and execute a project whether the goal is simple or complex; gain the tools and knowledge for delivering projects on time and on budget, while meeting performance specifications; explore the basic components of project management and the project life cycle. This course will also help you determine the correct project through strategic portfolio analysis; create a successful charter; assemble and manage a team; analyze and control risk; monitor project milestones; and close out the project. Note: This course fulfills the prerequisite needed to take all other Project Management courses. ONLINE Instructor: Alex Hosch, MBA, MPM Owner, The Office of Project Management and Coaching. Section: 109670-5001 Course No. BUSA-40862 Time/Date: Jul. 6-Sep. 5 Location: ucsdextension.blackboard.com Credit: 3 units in Business Administration Fee: $540 No refunds after: Jul. 13 (clz/amc) A Certificate Counts! Business PROJECT MANAGEMENT Employers value our certificates. They’re proof of your achievement and commitment. Make it official and register for your UC San Diego, Extension certificate program at extension.ucsd.edu/certificate. extension.ucsd.edu I51 Controlling Project Costs and Risks Project control is simplified by good planning from the start. Explore project selection, evaluation, initiation, and the planning that follows. Discuss project scope and its relationship to costs, as well as the cost estimating process. Learn how simple but effective tools like MS Excel and MS Project can help control project costs. You will also study risk management—including the nature of risk factors; methods of assessing and estimating impact of risk; and ways of avoiding or mitigating risks. Other topics include monitoring and reporting, sustaining commitment, resource reallocation, balancing time versus quality, performance measurement, and change management. Note prerequisite: Project Management Essentials Business IN-CLASS Instructor: Kugan Panchadsaram, PMP Trainer at Kugan & Associates, LLC. Section: 109672-5001 Course No. BUSA-40358 Time/Date: W 6:00-9:00 p.m., Jul. 8-Sep. 2 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration Fee: $540 No refunds after: Jul. 15 (clz/amc) ONLINE Instructor: Ray Frohnhoefer, MBA, PMP, CCP Managing Partner, PPC Group, LLC. Section: 109673-5001 Course No. BUSA-40358 Time/Date: Jul. 6-Sep. 5 Location: ucsdextension.blackboard.com Credit: 3 units in Business Administration Fee: $540 No refunds after: Jul. 13 (clz/amc) Project Procurement Management Do you want to know more about how goods and services are acquired in the project management environment? Examine the procurement planning and management process in its entirety, from request-for-proposal planning to final contract close-out. Learn how to evaluate potential sources for external procurement. Explore strategies for contract selection; risk assessment; negotiation; and administration; as well as the challenges that can arise during the life cycle of a contract. Discover effective techniques for controlling quality and cost, while measuring the performance of major contractors. Other topics include legal issues; product liability and risk; tender documents; invitation to bid; bid response and evaluation. Note prerequisite: Project Management Essentials. 52 Iextension.ucsd.edu IN-CLASS Instructor: Mike DeMarco, MBA, PMP San Onofre Site Representative, SDG&E. Section: 109674-5001 Course No. BUSA-40348 Time/Date: Tu 6:00-9:00 p.m., Jul. 7-Sep. 1 (9 mtgs.) Location: Rm. 104, UCSD Extension Complex Credit: 3 units in Business Administration Fee: $540 No refunds after: Jul. 14 (clz/amc) COMPUTER-BASED INSTRUCTION Microsoft Project 2013 Whether you are a novice or an expert project manager, technology can help you effectively manage your next project. Explore the capabilities of Microsoft Project (MSP) 2013 as a tool to help you plan, schedule, control, analyze and track your project. Study the basics of project planning techniques such as developing the Work Breakdown Structure, estimating both cost and schedule, and assigning and level-loading resources. You will have the opportunity to practice the skills you are learning with a real-life case study. Note prerequisite: PM Essentials, PM Essentials in Science and Tech, or PM Bootcamp. Students must use at least MSP version 2010. Previous versions are not compatible. Students will receive access to MSP 2013 throughout the duration of the course. IN-CLASS Instructor: Bryan D. Berthot, MBA Project Management Consultant, Berthot Consulting. Section: 109675-5001 Course No. BUSA-40866 Time/Date: M 6:00-9:00 p.m., Jul. 6-Aug. 31 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration Fee: $715 No refunds after: Jul. 13 (clz/amc) Interest-Based Negotiation Learn new strategies to more successfully negotiate. Explore what gives rise to a negotiation and how to discern the objectives of a negotiation. Discuss the conflict spectrum and various default styles people resort to in conflict. Assess your own personal negotiation style in class and compare your results with others. Gain an understanding of how interests, strategy and tactics all tie into relationships, and how you can determine whose interests need to be satisfied in the negotiation and to what extent. Discover practical tools in collaboration; bargaining; power and leverage; and influence strategies; and take home tips for negotiation in specific contexts like email or cross-cultural negotiations, as well as post-negotiation concerns. IN-CLASS Instructor: Byron L. Hanchett, J.D. Owner, Conflict Resolution, Inc. Section: 109676-5001 Course No. BUSA-40128 Time/Date: W 6:00-9:00 p.m., Jul. 8-Sep. 2 (9 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 3 units in Business Administration Fee: $540 No refunds after: Jul. 15 (clz/amc) Project Management Simulation Get hands-on project management experience via a multiple team project simulation. Practice project management methodology and techniques in developing solutions to project management challenges. Apply strategies to: project management prior to initiation; risk management; resource/vendor considerations; change management; portfolio management; outsourcing and contracts; team change responses; merger and acquisitions; and global and virtual team project management. Note: Completion of all other certificate coursework, including all five other required courses and nine elective units, is required prior to enrollment. Enrollment must be preapproved. Contact the Program Manager at [email protected] for permission to enroll. Participation in all class sessions is mandatory. ONLINE Instructor: Susan Peterson, MBA, PMP Program and Project Management Consultant. Section: 109677-5001 Course No. BUSA-40370 Time/Date: Jun. 22-Aug. 3 Location: ucsdextension.blackboard.com Credit: 2 units in Business Administration Fee: $500 No refunds after: Jun. 29 (clz/amc) QUALITY & PROCESS IMPROVEMENT Lean Enterprise Information Session Join us for a free Lean Enterprise miniseminar and program information session presented by Lean Enterprise’s lead instructor. Learn ‘How Local Companies are Using Lean to Transform Business’ and get an overview of the Lean Enterprise program including admissions, format, and project criteria. For more information about the Lean Enterprise information session or the Lean Enterprise program, please contact Angela Cook at [email protected] or (858) 5348133. Note: Fall program starts September 10, 2015. Applications now being accepted. IN-CLASS Instructor: Jerald M. Wright, BSME, MBA, P.E. President, LEANwRIGHT, Inc. Section: 109678-5001 Course No. INFO-70033 Time/Date: Th 9:00-10:00 a.m., Aug. 27 (1 mtg.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: Not for credit Fee: $0 Summer 2015 I (858) 534-3400 Join this free information session to learn about the Lean Six Sigma Black Belt program format, required project, and expectations for the course. Meet the instructor and program manager and ask questions. For details about the Lean Six Sigma information session or the Lean Six Sigma Black Belt program, please contact Angela Cook at [email protected] or (858) 5348133. Note: Fall program starts September 11. Applications now being accepted. IN-CLASS Instructor: Richard M. Van Der Linden, M.A., LSSMBB Principal Consultant, ProgressivEdge. Section: 109679-5001 Course No. INFO-70032 Time/Date: Th 8:00-9:00 a.m., Aug. 27 Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: Not for credit Fee: $0 Six Sigma Green Belt Green Belts play a key role in the success of an organization’s Six Sigma program. As a member or leader of high-performing Six Sigma project teams, Green Belts are responsible for effective problem analysis and implementation of high-impact solutions. This program prepares people for the role of Green Belts through hands-on training in tools and techniques in project selection and definition, stakeholder engagement, data gathering, statistical analysis, solution development and implementation of lasting change. The student will leave this online program with a practiced toolset and templates that can be immediately applied to virtually any business problem. Learn about the various Six Sigma belts and which one is right for you. View online tutorial ONLINE Instructor: Aaron J. Anzelc, M.S., MBB, CQE Owner, Six Sigma Solutions Consulting; and COO for PerfectForms, Inc. Section: 109680-5001 Course No. AMES-40150 Time/Date: Jun. 22-Sep. 5 Location: ucsdextension.blackboard.com Credit: 4 units in Applied Mechanics & Eng Sci Fee: $1495 No refunds after: Jun. 29 (clz/amc) REAL ESTATE & URBAN PLANNING Real Estate Practice Are you looking for applicable and proven strategies to help you in a successful real estate career? Develop essential real estate knowledge of contracts, listings, sales, and marketing principles designed to generate business across a wide range of customers. Discover the steps involved in practicing real estate, with an emphasis on sale and brokerage. Learn what goes into the complete real estate transaction for both the home and business, from property listing to close of escrow. Topics include the real estate market, professional real estate organizations, types of real property and ownership, the real estate agency and brokerage, the listing process and real estate liability. Hybrid Note: 1-2 sessions online in addition to in class meetings. HYBRID Instructor: Kevin M. Burke, J.D., ePRO, ABR Owner, Burke Real Estate Consultants. Section: 109778-5001 Course No. RELE-40017 Time/Date: Th 6:00-9:30 p.m., Jun. 25-Aug. 27 (10 mtgs.) Location: Rm. 103, UCSD Extension Complex Credit: 5 units in Real Estate Fee: $550 No refunds after: Jul. 2 (clz/js) Real Estate Property Management Property managers play an important role as liaisons between landlords and tenants. However, their jobs may include a much more diverse set of functions. Find out all about this incredible variety of responsibilities-from tenant law and contracts to repair and facilities management. Gain the practical tools and know-how to take on all types of management including apartment, condominium, office, industrial, retail and residential housing. Learn to prepare management documents, budgets, marketing, leasing, tenant administration, maintenance, and how to set up a management office. Also get expert tips on how to manage and maximize the potential of investment-oriented real estate. Hybrid Note: 1-2 sessions online in addition to in-class meetings. HYBRID Instructor: Craig McMahon, J.D. Partner, Kimball, Tirey & St. John. Section: 109716-5001 Course No. RELE-40006 Time/Date: T 6:00-9:30 p.m., Jun. 23-Sep. 1 (10 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Credit: 5 units in Real Estate Fee: $550 No refunds after: Jun. 30 (clz/js) WORKFORCE DEVELOPMENT ADVISING Courses in the Career Advising Specialized Certificate Program are designed for WIB/Workforce Partnership career advisors. Application required to enroll. For more information visit extension.ucsd.edu/CareerAdvising. Skill Development for Career Advisors This second course will provide information for knowledge of basic skills required to perform effectively as a Career Advisor. Career advisors help focus clients’ skills, interests and values, while teaching them how to gather information about workplace options and helping them develop strategies to reach their career goals. A Career Advisor has a responsibility not only to help clients learn and grow to be successful, but also to keep learning themselves. Career Development takes into account a wide range of information from many diverse areas. The Career Advisor with current information, skilled at their role and with a great attitude has the ability to impact and make a difference in the lives of many! Note prerequisite: Foundation Principles for Career Advisors. ONLINE Instructor: Fiona Forrest Section: 109404-5001 Course No. BUSA-40806 Time/Date: Jun. 22-Sep. 5 Location: ucsdextension.blackboard.com Credit: 4 units in Business Administration Fee: $895 No refunds after: Jun. 29 (vlk/drh) Business Lean Six Sigma Black Belt Information Session Want to improve your professional or academic English? -Academic & Business Writing -Conversation & Oral Vocabulary -Pronunciation & Fluency Call (858) 534-7418 or email, eapd@ ucsd.edu Summer 2015 I (858) 534-3400 extension.ucsd.edu I53 SPECIALIZED CERTIFICATE Certificate Programs Business SPECIALIZED • Biotechnology Project Management • Career Advising • Information Systems Management • Lean Enterprise • Lean Six Sigma Black Belt • Purchasing & Supply Management •Taxation PROFESSIONAL •Accounting • Business Management The biotech industry has a distinct set of requirements for the project manager. Managing various discovery, development, testing and manufacturing processes within a highly-regulated and creative environment poses unique project management challenges, not usually covered in foundation curriculum or traditional industry experience. Seattle and San Diego are two west coast centers of the biotechnology industry with the ability to address this professional challenge. The joint online Biotech Project Management Specialized Certificate Program through UC San Diego Extension and University of Washington Extension is intended for product managers, manufacturing managers, quality managers and scientific, clinical research or regulatory specialists engaged in biotech product design, development and control. The program is ideal for individuals who are trying to move into the biotech industry by learning project management processes for completing and delivering a biotech product within budget and on schedule. Conditions for Admission • Fundraising & Development Participants must have a BS or BA and a minimum of 2 years of project-related work experience. Applications are currently being accepted. To apply, please visit the University of Washington’s Biotech Project Management certificate website. • Human Resource Management Certificate Guidelines • Facilities Management •Finance Business Biotechnology Project Management • Marketing • Project Management • Sustainable Business Practices Participants will take 2 online courses developed and offered by UW Extension and two biotech courses offered from UCSD Extension. When students complete all 4 courses, they will receive a UW-UCSD joint certificate. Please Note Tuition is paid on a course-by-course basis. Estimated tuition for the program is $4,000, excluding textbooks. Required Courses - University of Washington •Project Management Standards & Processes (PTNR-UW901) •Biotechnology Project Capstone (PTNRUW902) Required Courses - UC San Diego Extension •Project Management within a Scientific/ Research Environment (BUSA-40693) •Applying Project Management Principles to Biomedical and Pharmaceutical Product Development (BUSA-40694) Certificate Fee: $60 Contact: Science & Technology, (858) 534-9353 Email: [email protected] 54 Iextension.ucsd.edu SPECIALIZED CERTIFICATE Career Advising Career Development is an interdisciplinary field which takes into account workplace dynamics and individual growth and change. Career Advisors help focus clients’ skills, interests and values while teaching them how to gather information about workplace options and helping them develop strategies to reach their career goals. UC San Diego Extension’s Career Advising Specialized Certificate Program is designed for WIB/Workforce Partnership Career Advisors to bring them the latest information on current economic trends, coaching techniques, careerbuilding strategies, and interpersonal communications. Career Advisors work with individuals in all stages of work or life, including those transitioning fields, students looking for their first job, veterans re-entering the job market, or individuals facing retirement. The diversity of clients reflects the dynamic and evolving workforce in the U.S. This program provides an organized and comprehensive approach to information, theories and best practices in career development. Conditions for Admission Admittance by application only. For questions, please contact Darlene Hammon at [email protected] or (858) 534-9151. Certificate Guidelines Career Advisors will participate in 3 courses approximately 100 hours of instruction and coursework over 3 quarters and will earn 12 academic credits from UC San Diego Extension. Courses have been created using Blackboard- a learning management system software application that enables educational course content to be delivered over the internet (online). Together, students and instructors will be creating a learning community where ideas and concepts are shared using various online learning approaches, including structured activities, varied readings, group discussions and lectures. Required Courses (Must be taken in this order.) •Foundation Principles for Career Advisors (BUSA-40801) •Skill Development for Career Advisors (BUSA-40806) •Specialty Areas for Career Advisors (BUSA40810) Certificate Fee: $60 Contact: Business, Professional & Legal Programs, (858) 534-9151 Email: [email protected] Summer 2015 I (858) 534-3400 SPECIALIZED CERTIFICATE Lean can be defined as “performance without waste.” Many organizations waste 70-90% of available resources through improper management of materials, time, information, equipment and inventory. This 15-week, one-day per week program presents Lean Enterprise principles and practices. Class projects provide students with experience implementing all the necessary steps to achieve successful results in various business functions and operations. Classroom lecture is complemented by local plant tours, and case studies of World Class Manufacturing companies. Program projects allow the benefits of these techniques to be applied in the student’s own company. Through these experiences students will discover how the implementation of Lean Techniques can include dramatic improvements in cycle-time, products costs, inventory reduction and new product lead-time. The program is appropriate for any team or individual responsible for managing or participating in manufacturing activities. Appropriate participants would include managers, professionals and hands-on line staff in key functional areas such as operations, production and inventory control, development, manufacturing, quality assurance, and supplier management. The diverse participant industries provide for cross-industry learning and application of principles, as well as identification of World Class Manufacturing best practices. Industries represented include: Electronics, computers, telecommunications, medical devices, fabricated metal and machining, plastic, chemical, pharmaceutical, food and beverage. Further Reading: Lean Six Sigma is a set of tools, techniques and operating principles that represents the best of practices in quality and process improvement resulting in improved performance and reduced costs. This intensive 12-week program develops understanding and enables application of proven approaches to maximizing productivity through understanding process requirements, identifying constraints and creating flow. Students will be provided with the established Lean Six Sigma body of knowledge, the experience to implement it in the workplace through a group project and the credentials to be a Lean Six Sigma leader within their organization. Classroom instruction and student projects are organized to allow structured implementation of Lean Six Sigma, resulting in a projected ROI of $100K. Further Reading: •Six Sigma and Lean: Bringing Speed and Accuracy to Business Processes (blog) •Will the REAL Lean Enterprise Please Stand Up (blog) Conditions for Admission UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission. Please Note No fee applies to submit an application. The application fee is included in the total cost of the program. Information Session •Lean Enterprise Information Session (INFO70033) Required •Lean Enterprise (AMES-40136) Certificate Fee: $60 Contact: Business, Professional & Legal Programs, (858) 534-8133 Email: [email protected] Summer 2015 I (858) 534-3400 Lean Six Sigma Black Belt •How Lean Six Sigma Black Belts Are Saving Thousands (blog) •Six Sigma and Lean: Bringing Speed and Accuracy to Business Processes (blog) Conditions for Admission Admittance by application only. Participants must possess some statistical and project management experience. UC San Diego Extension programs are designed to best serve collegeprepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission. Please see website for further details Please Note Admission is limited. All interested students must submit an application prior to enrolling. No fee applies to submit an application. SPECIALIZED CERTIFICATE Purchasing and Supply Management Today’s Purchasing and Supply Management professionals, as a member of the management team, will be expected to guide their company through the evaluation and deployment of contemporary best practices to solve supply issues that go well beyond the simple buying transaction. This Specialized Certificate in Purchasing & Supply Management is intended to help individuals with responsibility for buying goods and services in research, healthcare, public service, retail, and manufacturing environments to keep abreast of contemporary solutions in this dynamic field. The program is beneficial for participants who currently have supply responsibility and wish to advance their career, as well as those individuals who want to explore this profession as a new career. Coursework stresses the practical information and techniques needed to solve real supply issues. Students will learn underlying theories, how to apply the latest research findings, then to develop solutions, just as they would in their workplaces, through vigorous discussion and consensus building. Students quickly learn the value of their own experiences and the power of consensus-based decisions through case studies. Conditions for Admission UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission. Please see website for further details. Required Courses (One course offered per quarter in Fall, Winter and Spring) •Lean Six Sigma Black Belt Information Session (INFO-70032) •Purchasing I (BUSA-40831) •Purchasing II (BUSA-40108) •Purchasing III (BUSA-40375) Required Elective Courses (Complete at least six units.) •Lean Six Sigma Black Belt (MAE-40004) •Customer Service Delivery Skills (BUSA40100) •The Green Supply Chain (BUSA-40742) •Financial Accounting for Non-Accountants (BUSA-40009) •International Trade Operations (BUSA40695) •Business Law for Managers (BUSA-40301) •Interest-Based Negotiation (BUSA-40128) •Lean Enterprise (AMES-40136) •Introduction to Sustainability (BUSA40729) Information Session Certificate Fee: $60 Contact: Business, Professional & Legal Programs, (858) 534-8133 Email: [email protected] Business SPECIALIZED CERTIFICATE Lean Enterprise Certificate Fee: $60 Contact: Business, Professional & Legal Programs, (858) 534-8133 Email: [email protected] extension.ucsd.edu I55 SPECIALIZED CERTIFICATE Taxation Business The Specialized Certificate in Taxation will enable students to gain comprehensive instruction regarding many facets of individual and corporate tax principles. Such knowledge will allow students to understand aspects of tax with regard to planning, compliance and decision making.Coursework will present opportunities for students to develop skills in analyzing transactions and identifying the corresponding tax consequences. An introduction to the legal processes involved with tax audits and appeals teaches students to understand the roles of the IRS, judicial and administrative authorities so they may recognize the appropriate steps to be taken with each entity.The capstone course, Taxation: Practice, Procedure and Ethics, will encompass the application of the concepts learned from the certificate courses in accounting, taxation and the legal system. Additionally, a framework for ethical behavior will be presented which will include topics such as privacy issues, regulations of tax practitioners, and disclosure. Students will analyze tax-related business cases, compose mock appeals, conduct tax research, and interpret IRS rulings, therefore experiencing opportunities for hands-on skill building in these areas. Audience: Belief in a Better Way •CPA Candidates •Accounting Managers •Payroll Managers •Financial Professionals •Small Business Owners •Lawyers •Paralegals Conditions for Admission UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where programs capacity is limited, applicants with the profile will receiver preference for admission. Please see website for further details. Required Prerequisite (Complete one course.) •Elementary Accounting I (BUSA-40036) •Financial Accounting for Non-Accountants (BUSA-40009) Required Courses (Complete all four courses.) •Federal Individual Income Taxation (BUSA40047) •Taxation of the Business Entity (BUSA40529) •Introduction to the Legal System (LAW40000) •Taxation: Practice, Procedure and Ethics (BUSA-40869) Certificate Fee: $60 Contact: Business, Professional & Legal Programs, (858) 534-8189 Email: [email protected] 56 Iextension.ucsd.edu Summer 2015 I (858) 534-3400 PROFESSIONAL CERTIFICATE Accounting For students who hold a bachelor’s degree, the specific educational requirements to sit for selected California professional credentialing exams can be met by completing the certificate and the recommended courses for the appropriate credential. For information regarding other credential requirements, contact the professional society directly: California State Board of Accountancy (CPA), www.dca.ca.gov/cba , (916) 263-3680; Institute of Management Accountants (IMA) www.imanet.org, (800) 638-4427; Institute of Internal Auditors (IIA), www.theiia.org. Courses are taught by well-qualified practitioners who teach applications as well as underlying rationale. Courses are offered year-round during the evening, including some online courses, so students can gain additional knowledge and skills while continuing in their current employment. COURSE TITLE Elementary Accounting I Elementary Accounting II Intermediate Accounting Theory and Practice I Intermediate Accounting Theory and Practice II Cost Accounting Federal Individual Income Taxation Taxation of the Business Entity Advanced Accounting Theory and Practice NEXT STEP Auditing Conditions for Admission UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission. Advisors Dana Basney, CPA, MSBA CBIZ MHM, LLC and Mayer Hoffman McCann P.C. Suzan Dennis, CPA Dennis & Dennis, San Diego CRS. NO. UNITS FA WI 4 4 4 4 4 4 4 4 4 O, n O, n O, n O, n U O, n O, n O, n n O, n O, n O, n O, n O, U O, n O, n O, n n SP SU BUSA-40036 BUSA-40037 BUSA-40094 BUSA-40035 BUSA-40049 BUSA-40047 BUSA-40529 BUSA-40034 BUSA-40048 O, n n O, n L O, n n O, n n O n O, n O, n O, n O, n O, n U, n n n RECOMMENDED COURSES CORPORATE ACCOUNTING (For students who want to specialize in corporate accounting / CMA exam) Finance Management Organizational Dynamics BUSA-40439 BUSA-40013 4 4 U n U n n U PUBLIC ACCOUNTING (For those who want to specialize in public accounting) Elements of Marketing Organizational Dynamics Finance Management Managing for Maximum Performance Financial Decision Making BUSA-40011 BUSA-40013 BUSA-40439 BUSA-40673 BUSA-40435 4 4 4 3 3 n U U L O, n U n O, U n n n U n O, n U n O, U n BUSA-40759 BUSA-40547 BUSA-40517 BUSA-40864 BUSA-40822 BUSA-40869 BUSA-40785 INFO-70057 4 9 2 4 2.5 3 2 0 n n n U O U n U n U O U n n n O O U U n OTHER COURSES FOR CONTINUING EDUCATION Accounting for Governmental and Nonprofit Entities Certified Bookkeeper Program NEXT STEP Directed Studies in Accounting Fraud and Forensic Accounting Real Estate Tax and Accounting Taxation: Practice, Procedure and Ethics Transfer Pricing Careers in Accounting O U L=La Jolla M=Mission Valley O=Online U=University City n=Location TBA State Board Requirements UCSD Extension courses in appropriate areas meet educational requirements to sit for the CPA examination and offer credit toward the continuing education requirement for relicensure. For further details, please contact the State Board of Accountancy, (916) 263-3680, or www.dca.ca.gov/cba. PAGE REQUIRED COURSES (Complete all nine courses to receive the certificate.) NEXT STEP Next Steps Experience Connect your classroom education with real-world experiences through a Next Steps Experience course. These specially designed classes allow students to gain hands-on experience by working closely with instructors and/or peers on real-world projects. Business UC San Diego Extension’s Professional Certificate in Accounting provides a thorough grounding in accounting skills and an understanding of the environment in which today’s accountant works. Designed for individuals currently in the field who want to upgrade their skills and knowledge; or for those who are pursuing a new career in accounting. This program offers a solid foundation in the public accounting, corporate accounting, personal accounting/ financial planning, or auditing professions. To Enroll in Courses For details on enrolling in individual courses, consult the general information section, pages 244-251. To enroll by mail, you may use the enrollment form on the inside back cover or call the Registration Office at (858) 534-3400. To Register in the Certificate Program Certificate registration is required to complete the program. Candidates are encouraged to enroll in the certificate program as early as possible to take advantage of program benefits. See pages 236-240. Certificate Fee: $60 Contact: Business, Professional & Legal Programs, (858) 534-8189 E-mail: [email protected] For information and to review the schedule of costs of attendance in a certificate program, visit extension.ucsd.edu/costofattendance. Summer 2015 I (858) 534-3400 extension.ucsd.edu I57 PROFESSIONAL CERTIFICATE Business Management In our increasingly complex global economy, astute professionals must keep current in best business and management practices. This Professional Certificate in Business Management provides practical, up-to-date information that savvy professionals use to keep a competitive edge. Whether you are seeking to launch a new business, expand internationally, optimize current resources, or learn cutting-edge techniques to benefit your organization, this program provides you with eight different areas of specialization to realize your goals. The program is especially suited for specialists seeking broader understanding of best business practices; supervisors or general professionals requiring more formal study in management; and experienced mid-level managers needing to update their skills to meet new management challenges. Conditions for Admission Business UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission. Please Note (International Students) For students who want to learn about the American business environment through fulltime study, check out the Business Management Full-Time International Program (two or three quarters). This cohort-based program is made up of professionals from around the globe who want to build skills in business and participate in internships. Included in the program fee are internship preparation (resumes, cover letters, interviewing) and an unpaid 120-hour internship. Specialization areas available under the international version of the program are: Finance, Global Commerce, Human Resources, and Marketing. Note that some of the courses in the other specialization areas listed on this page may be available as electives in the international program. (Courses subject to change.) For more information please visit: ip.extension.ucsd.edu NEXT STEP Next Steps Experience Connect your classroom education with real-world experiences through a Next Steps Experience course. These specially designed classes allow students to gain hands-on experience by working closely with instructors and/or peers on real-world projects. COURSE TITLE CRS. NO. UNITS FA WI SP SU BUSA-40342 3 L O L L BUSA-40011 BUSA-40863 BUSA-40009 BUSA-40673 BUSA-40301 BUSA-40441 4 4 4 3 2 3 n O O, n U M O O, n O, n O, U M L RECOMMENDED PREREQUISITE (Not required) Introduction to Business REQUIRED COURSES (Complete all five courses.) Elements of Marketing Elements of Marketing in Science and Technology Financial Accounting for Non-Accountants Managing for Maximum Performance Business Law for Managers NEXT STEP Business Decision Making n O, n O O, n O, n U O, U M M O L SPECIALIZATION AREAS: ELECTIVES (To specialize in an area, complete all required courses under a specialization area. Or, complete a minimum of 10 units from any of the electives below.) COMMUNICATIONS (10 units) Strategic Cross-Cultural Communication Practical Writing Skills and Strategies for Business Professionals Presentation Skills for Business Professionals Business Communication Skills BUSA-40727 2 L L L L BUSA-40820 BUSA-40772 BUSA-40368 3 2 3 L L O L L L O BUSA-40050 BUSA-40026 BUSA-40453 BUSA-40128 3 3 3 3 L U L L U O O L U L L BUSA-40811 BUSA-40733 3 2 n n O n n BUSA-40692 BUSA-40729 3 3 O O n n O O n n BUSA-40439 BUSA-40130 BUSA-40435 4 4 3 U U L n U n n U n n U n BUSA-40727 BUSA-40695 BUSA-40162 BUSA-40691 2 3 3 3 L L U L L L U L L L U L L L U L BUSA-40020 BUSA-40013 BUSA-40010 3 4 4 U U U U L U U U O, U BUSA-40803 BUSA-40859 BUSA-40109 BUSA-40013 3 3 3 4 U U L, O O L U U U L, O BUSA-40451 3 L, O O, n L L BUSA-40442 BUSA-40437 4 3 L, O L L L L L L, O L ENTREPRENEURSHIP (12 units) American Business: Entrepreneurship and Innovation Financing Strategy: Sources of Capital and Business Plans Online Marketing Strategies Interest-Based Negotiation U O L ENVIRONMENT & SUSTAINABILITY (11 units) Innovation and Integration of Sustainable Practices Corporate Social Responsibility Environmental Economics: Evaluating the Impact of Sustainable Practices Introduction to Sustainability FINANCE (11 units; Take in this order) Finance Management Financial Statement Analysis Financial Decision Making GLOBAL COMMERCE (11 units) Strategic Cross-Cultural Communication International Trade Operations International Finance and Capital Markets Global Marketing HUMAN RESOURCES (11 units) Training and Development Organizational Dynamics Managing Human Resources: An Overview LEADERSHIP AND MANAGEMENT (12 units) Transformational Leadership Leading from the Middle Work Team Concepts and Skills Organizational Dynamics O U MARKETING (10 units) Product Management, Branding and Positioning Getting to Know Your Customers: Practical Market Research Public Relations Tools and Tactics L=La Jolla M=Mission Valley O=Online U=University City n=Location TBA To Register in the Certificate Program Programs, (858) 534-8139 E-mail: [email protected] Certificate registration is required to complete the program. Candidates are encouraged to enroll in the certificate program as early as possible to take advantage of program benefits. See pages 236-240. To Enroll in Courses Certificate Fee: $60 Contact: Business, Professional & Legal 58 PAGE For details on enrolling in individual courses, consult the general information section, pages 244-251. To enroll by mail, you may use the enrollment form on the inside back cover or call the Registration Office at (858) 534-3400. For information and to review the schedule of costs of attendance in a certificate program, visit extension.ucsd.edu/costofattendance. Iextension.ucsd.edu Summer 2015 I (858) 534-3400 PROFESSIONAL CERTIFICATE Facilities Management UC San Diego Extension’s electives in sustainability help facility managers identify ways to use resources more efficiently and create healthy work spaces that increase productivity. You will learn practical energy management solutions, current approaches to recycling and waste management, and life cycle costing strategies that improve sustainability. Guidelines The Facilities Management program includes 11 required units and your choice of 15 elective units. Principles of Facilities Management (BUSA-40063) is strongly recommended as a prerequisite to other facilities and sustainability courses. The program can be completed in two years, taking one course per quarter. For more information please visit: extension.ucsd.edu/facilities Industry Requirements The Professional Certificate in Facilities Management includes courses that address all nine competency areas recognized by the IFMA. • Planning & Project Management • Real Estate • Leadership & Management • Finance • Operations & Maintenance • Quality Assessment & Innovation • Human & Environmental Factors • Communication • Technology Conditions for Admission UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission. COURSE TITLE PAGE CRS. NO. UNITS FA WI SP SU BUSA-40063 RELE-40006 3 5 O n n L U n BUSA-40091 3 U L L REQUIRED COURSES (Complete all three courses.) Principles of Facilities Management Real Estate Property Management NEXT STEP Planning & Project Management for Facilities Managers ELECTIVE COURSES (Complete at least 15 units, including six units of Facilities Management electives.) FACILITIES MANAGEMENT ELECTIVES Building Systems & Technology Corporate Properties & Real Property Assets Emergency Preparedness, Environmental and Human Factors in Facilities Management Facilities Operations & Maintenance Sustainable Facility Design & Space Planning HVAC Systems Design BUSA-40676 BUSA-40496 3 3 L BUSA-40679 BUSA-40681 BUSA-40706 AMES-40021 3 3 3 3 L n O n n n BUSA-40729 3 O n O n BUSA-40692 BUSA-40677 BUSA-40865 3 3 3 O n n n O n O BUSA-40368 BUSA-40301 BUSA-40673 BUSA-40009 BUSA-40128 3 2 3 4 3 L M U O, n L L M O, U O, n O SUSTAINABILITY ELECTIVES Introduction to Sustainability Environmental Economics: Evaluating the Impact of Sustainable Practices Resource Management Clean Energy - Clean Tech BUSINESS ELECTIVES Business Communication Skills Business Law for Managers Managing for Maximum Performance Financial Accounting for Non-Accountants Interest-Based Negotiation L L M M U O, U O, n O, n L L L=La Jolla M=Mission Valley O=Online U=University City n=Location TBA NEXT STEP Next Steps Experience Connect your classroom education with real-world experiences through a Next Steps Experience course. These specially designed classes allow students to gain hands-on experience by working closely with instructors and/or peers on real-world projects. Advisors Jolie Cartier, CFM Executive Director, Facilities Management California Western School of Law James A. Forcier Director, Facilities Management, Planning & Design UC San Diego Extension Bob Gilleskie, PE Consultant LightPoint Consulting Services Roz Guthrie, CFM Director, Corporate Facilities Jack-in-the-Box, Inc. Frederick J. Krishon, PE, RCE Senior Consultant Facility Engineering Associates, P.C. Paul Linden Blasker Professor and Chair Mechanical and Aerospace Engineering, UCSD Bob Wiley, Senior Business UC San Diego Extension’s Professional Certificate in Facilities Management offers a comprehensive curriculum designed to equip you with the knowledge, skills and tools necessary to make effective and sustainable facilities management decisions that reduce costs while enhancing your organization’s facility and services. Learn strategies and techniques in all nine areas of competency recognized by the International Facilities Management Association (IFMA), from management and finance to communications and technology. Explore hot topics and current issues in the industry, including sustainability, productivity and environmental economics. Gain insights and tips from experts in the field that you can immediately apply at work. Associate Director, Facilities Biogen IDEC David L. Wilken, PE, CFM Principal Wilken and Associates To Register in the Certificate Program Certificate registration is required to complete the program. Candidates are encouraged to enroll in the certificate program as early as possible to take advantage of program benefits. See pages 236-240. Certificate Fee: $60 Contact: Business, Professional & Legal Programs, (858) 534-8139 E-mail: [email protected] To Enroll in Courses For details on enrolling in individual courses, consult the general information section, pages 244-251. To enroll by mail, you may use the enrollment form on the inside back cover or call the Registration Office at (858) 534-3400. For information and to review the schedule of costs of attendance in a certificate program, visit extension.ucsd.edu/costofattendance. Summer 2015 I (858) 534-3400 extension.ucsd.edu I59 PROFESSIONAL CERTIFICATE Finance Regardless of the economic or social climate, management of financial affairs remains the foremost priority in any business. Consequently, an understanding of the principles for building and sustaining the financial health of a firm will strengthen the value of any professional involved in business. Business The Professional Certificate in Finance is designed to augment an individual’s current professional knowledge with a stronger foundation in business finance. The curriculum is patterned after the educational requirements for these highly regarded professional credentials: the Certified Management Accountant (CMA) as administered by the Institute of Management Accountants (IMA), and the Chartered Financial Analyst (CFA) as administered by CFA Institute as well as after the acclaimed Body of Knowledge developed by the National Investor Relations Institute (NIRI). (For information on credentials, testing sites and dates, and test preparation materials or services, contact either the IMA, the CFA Institute at (800) 247-8132, or the NIRI at (703) 506-3570.) UCSD Extension’s courses in finance are taught by qualified practitioners who teach applications as well as underlying rationale. They are offered in the evening so participants can gain additional knowledge and skills while continuing their full-time employment. The required courses must be taken in the sequence listed. COURSE TITLE Financial Accounting for Non-Accountants CRS. NO. UNITS FA WI SP SU BUSA-40009 4 O, n O, n O, n O, n 4 4 3 3 U U U L n U U n n U U n n U U n O O L O n O L O, n REQUIRED COURSES (All four are required. Must take in this order.) Finance Management Financial Statement Analysis Financing Strategy: Sources of Capital and Business Plans NEXT STEP Financial Decision Making BUSA-40439 BUSA-40130 BUSA-40026 BUSA-40435 ELECTIVE COURSES (Completion of at least 10 units is required.) Introduction to Sustainability Quantitative Financial Methods, Theory and Application Business Valuation Cost Accounting NEXT STEP Directed Studies in Advanced Financial Analysis Federal Individual Income Taxation Financial Modeling Financing Options and Derivatives Management Financial Markets and Investment Strategies International Finance and Capital Markets Security and Investment Analysis Introduction to Six Sigma (Yellow Belt) Managing Human Resources: An Overview BUSA-40729 BUSA-40827 BUSA-40477 BUSA-40049 3 1.5 3 4 O L U n O L O, U BUSA-40868 BUSA-40047 BUSA-40549 BUSA-40548 BUSA-40014 BUSA-40162 BUSA-40124 BUSA-40805 BUSA-40010 2 4 3 3 4 3 4 2 4 O, n L L U n O U n O, n L n U U U n n O, n O, n L L U L U U O U O, U L=La Jolla M=Mission Valley O=Online U=University City n=Location TBA Conditions for Admission UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission. This program will benefit entry and midlevel accounting professionals, practicing CPAs, securities brokers, professionals in personal finance, general business managers, and technical or scientific personnel who wish to broaden and solidify their knowledge of finance. Advisors Program Benefits Bruce Lehman, Ph.D. •Career-oriented education to complement a college degree •A pre-planned and approved sequence of courses to guide individual study •Meaningful documentation of continuing education efforts to facilitate promotions or career changes •Networking opportunities with other professionals PAGE PREREQUISITE (These courses are strongly recommended for those who need a refresher in accounting concepts.) Dan Goldzband, MBA Consultant Alex Kane, Ph.D. Professor of Finance Graduate School of IRPS Professor of Finance Graduate School of IRPS, UCSD Michael G. Willoughby, Ph.D., CFA Professor of Economics UCSD NEXT STEP To Register in the Certificate Program Certificate registration is required to complete the program. Candidates are encouraged to enroll in the certificate program as early as possible to take advantage of program benefits. See pages 236-240. Certificate Fee: $60 Contact: Business, Professional & Legal Programs, (858) 534-8189 E-mail: [email protected] To Enroll in Courses For details on enrolling in individual courses, consult the general information section, pages 244-251. To enroll by mail, you may use the enrollment form on the inside back cover or call the Registration Office at (858) 534-3400. Next Steps Experience Connect your classroom education with real-world experiences through a Next Steps Experience course. These specially designed classes allow students to gain hands-on experience by working closely with instructors and/or peers on real-world projects. For information and to review the schedule of costs of attendance in a certificate program, visit extension.ucsd.edu/costofattendance. 60 Iextension.ucsd.edu Summer 2015 I (858) 534-3400 PROFESSIONAL CERTIFICATE Human Resource Management Conditions for Admission UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission. Advisors Danielle Bell-Ellison, PHR-CA Director of Human Resources American Peptide Company Rosemary Castro Senior Director, Human Resources Catalina Restaurant Group Michelle Dietrich, PHR Senior Human Resources Manager COSD Judith Enns, Ph.D. Executive Vice President HR Division, Eastridge Workforce Solutions Tania Fiero, PHR Vice President of Human Resources Innovative Employee Solutions Julie Fletcher, MS SVP-Human Resources AMN Healthcare COURSE TITLE Managing Human Resources: An Overview Employee and Labor Relations Strategic Staffing* Understanding Employee Compensation* Benefits and Pension Plans* Performance Management Systems Workplace Ethics NEXT STEP Emerging Trends and Issues in Human Resource Management Steve Potter, MS Global Head of Human Resources Tapestry Solutions Phyllis Sarkaria, MBA Vice President, Human Resources Quidel Corporation WI SP SU BUSA-40010 BUSA-40017 BUSA-40471 BUSA-40525 BUSA-40701 BUSA-40526 BUSA-40531 BUSA-40021 4 n n nO, n 3 n n n n 2 schedules varies 2.5 schedules varies 4 schedules varies 2 schedules varies 2 n n n n 3 n n COMPENSATION AND BENEFITS International Remuneration Total Rewards Strategy Work/Life Integration: The HR Response Understanding Health Plans BUSA-40698 BUSA-40702 BUSA-40514 BUSA-40743 3 schedules varies 1.5 schedules varies 1.5 2 BUSA-40473 BUSA-40703 BUSA-40699 BUSA-40828 1.5 schedules varies 2 n 2 schedules varies 2 schedules varies n n WORKFORCE PLANNING AND EMPLOYMENT Behavioral and Competency-Based Interviewing Employment and Retention Techniques Succession Planning and Career Development Talent Acquisition & Sourcing Strategies n TRAINING AND ORGANIZATIONAL DEVELOPMENT Training and Development Organizational Dynamics Foundations of Adult Education BUSA-40020 BUSA-40013 EDUC-30045 3 4 3 n O n n n O n n EMPLOYEE RELATIONS Alternative Dispute Resolution Care and Feeding of Corporate Culture Work/Life Integration: The HR Response Strategic Cross-Cultural Communication Business Communication Skills LAW-40384 BUSA-40562 BUSA-40514 BUSA-40727 BUSA-40368 3 U 1 schedules varies 1.5 2 L L L 3 L L L BUSA-40837 BUSA-40569 BUSA-40658 LAW-40038 BUSA-40064 BUSA-40714 BUSA-40109 BUSA-40128 2 n n n 1.5 schedules varies .5 U U 2 U 3 L, O, U O, U O, U 3 U U U 3 L, O L L, O 3 L O L n L L OTHER ELECTIVES NEXT STEP Directed Studies in Human Resources HR for Emerging Companies HR LearnAbout Tour Immigration Law Project Management Essentials Project Management Boot Camp Work Team Concepts and Skills Interest-Based Negotiation n O, U U L OTHER COURSES OF INTEREST (Not required) Careers in Human Resources INFO-70031 0 U U L=La Jolla M=Mission Valley O=Online U=University City n=Location TBA Cláudia Schwartz, MSW, SPHR enroll in the certificate program as early as possible to take advantage of program benefits. See pages 244-251. Toni Wayne Certificate Fee: $60 Contact: Business, Professional & Legal Programs, (858) 534-8148 E-mail: [email protected] Evelyn Hidalgo, MA Senior Director, Talent and Engagement San Diego International Airport FA CONCENTRATION TRACKS: Vice President Human Resources EPIC Sciences Jeff Lindeman, MS, SPHR UNITS ELECTIVES COURSES (Complete at least six units from any of the concentration tracks or other electives below.) Ed Hidalgo Associate Dean, Academic and Staff Administration University of California, San Diego CRS. NO. REQUIRED COURSES (Complete all eight courses.) Principal Consultant HR Results Senior Director, Staffing Qualcomm PAGE Business Human resource management is a dynamic field. Professionals are rapidly moving beyond the stereotypical regulation enforcement and paperwork completion into proactive roles as human resource planners and organizational consultants, earning recognition at the highest levels of the organization. The Professional Certificate in Human Resource Management has helped hundreds of individuals expand their knowledge of HR management to enter or progress in the field. Students can specialize their HR skills by completing a concentration track, or select a variety of electives to become an HR generalist. Courses are continually updated and tailored to provide students with the background and techniques to become responsible and effective professionals. Taught by qualified practitioners, courses feature practical applications, underlying rationale, and current issues, which can be utilized immediately in the work environment. For more information visit extension.ucsd.edu NEXT STEP Next Steps Experience Connect your classroom education with real-world experiences through a Next Steps Experience course. These specially designed classes allow students to gain hands-on experience by working closely with instructors and/or peers on real-world projects. To Register in the Certificate Program To Enroll in Courses For details on enrolling in individual courses, consult the general information section, pages 236-240. To enroll by mail, you may use the enrollment form on the inside back cover or call the Registration Office at (858) 534-3400. *Approved substitutes are available for these courses. See pages 44-45. Certificate registration is required to complete the program. Candidates are encouraged to For information and to review the schedule of costs of attendance in a certificate program, visit extension.ucsd.edu/costofattendance. Summer 2015 I (858) 534-3400 extension.ucsd.edu I61 PROFESSIONAL CERTIFICATE Marketing The Professional Certificate in Marketing is designed to help participants develop a broad understanding of the modern marketing functions that are most important in today’s new economy. Learn how to apply savvy marketing techniques to draw in new clientele and drive customer loyalty. Acquire the core knowledge and skills needed to design innovative marketing plans, implement successful marketing tactics, and advance your career. Program Benefits •Required courses covering marketing fundamentals •Elective units that let you focus on topics that apply specifically to your goals •Hands-on experience allowing you to immediately apply your new skills •Flexible evening program •Networking opportunities with other professionals Guidelines Business Elements of Marketing is a prerequisite for other required marketing courses. After completing all other required courses, student may enroll in Strategic Marketing Planning. Conditions for Admission UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission. COURSE TITLE PAGE CRS. NO. UNITS FA WI SP SU PREREQUISITE (Complete one of the folllowing courses prior to taking other required courses.) Elements of Marketing Elements of Marketing in Science and Technology BUSA-40011 BUSA-40863 4 4 n O O, n n O O, n BUSA-40442 BUSA-40446 BUSA-40451 BUSA-40770 4 3 3 4 L, O n L, O n L n O, n L n L n L, O L L O REQUIRED COURSES (Complete all four courses.) Getting to Know Your Customers: Practical Market Research Creative Advertising Strategies Product Management, Branding and Positioning NEXT STEP Strategic Marketing Planning ELECTIVE COURSES (Choose nine units from a concentration track or complete at least nine units from any concentration track or other electives below any concentration track.) CONCENTRATION TRACKS: CORPORATE AND COMMUNITY RELATIONS (Complete three courses.) Cause and Partnership Marketing Leveraging the Media Public Relations Tools and Tactics Corporate Social Responsibility BUSA-40445 WCWP-40130 BUSA-40437 BUSA-40733 3 3 3 2 L n L U L n n BUSA-40700 BUSA-40453 BUSA-40781 CSE-41132 CSE-41157 3 3 1.5 3 3 O L n n L O U n n O L n n L O BUSA-40100 BUSA-40836 BUSA-40691 BUSA-40443 BUSA-40027 BUSA-40064 BUSA-40870 BUSA-40448 3 2 n n 3 L L 3 n 2 O 3 L, O, U O, U 3 n 3 INFO-70036 0 INTERACTIVE MARKETING (Complete three courses.) Marketing via Social Media Online Marketing Strategies Using Pay-per-Click Marketing Profitably Web Analytics Search Engine Optimization (SEO) and Marketing n n OTHER ELECTIVES AND SKILLS Customer Service Delivery Skills Directed Studies in Marketing Global Marketing Presentation Techniques for Marketers Successful Sales Skills Project Management Essentials Big Data in Marketing Promotional Copywriting n L O, U n n L n O, U OTHER COURSES OF INTEREST (Not required) Careers in Marketing U U L=La Jolla M=Mission Valley O=Online U=University City n=Location TBA Advisors Jacques Chirazi Program Manager City Planning & Community Investment Department Josh Henry Division Director of Recruiting The Creative Group Ryan Kuder Managing Director, Qualcomm Robotics Accelerator Techstars Beth Lynch IMS Consultant Entravision Shahrzad (Sherry) Nouraini, Ph.D. Founder Captive Touch Kirsty Nunez President Q2 Insights, Inc. Sandra Piccillo, MBA President, San Diego Direct Marketing Association Senior Marketing Manager, Mitchell International Parker Pike, MBA President Catalyst Marketing, Inc. Kenneth C. Wilbur, M.A., Ph.D Assistant Professor, UCSD Rady School of Management UC San Diego NEXT STEP Next Steps Experience Connect your classroom education with real-world experiences through a Next Steps Experience course. Certificate Fee: $60 Contact: Business, Professional & Legal Programs, (858) 534-8139 E-mail: [email protected] To Enroll in Courses For details on enrolling in individual courses, consult the general information section, pages 244-251. To enroll by mail, you may use the enrollment form on the inside back cover or call the Registration Office at (858) 534-3400. These specially designed classes allow students to gain hands-on experience by working closely with instructors and/or peers on real-world projects. To Register in the Certificate Program Certificate registration is required to complete the program. Candidates are encouraged to enroll in the certificate program as early as possible to take advantage of program benefits. See pages 236-240. For information and to review the schedule of costs of attendance in a certificate program, visit extension.ucsd.edu/costofattendance. 62 Iextension.ucsd.edu Summer 2015 I (858) 534-3400 PROFESSIONAL CERTIFICATE Project Management Based on the Project Management Body of Knowledge (PMBOK) developed by the Project Management Institute (PMI), the curriculum includes an in-depth study of the elements essential to initiate, execute and complete a successful project, including the development of interpersonal skills critical to conducting work in a team environment. Examine how the principles of project management apply to specific industries, broaden your people skills to prevent or handle all types of conflicts or situations, and learn the nuances of management from a global perspective. Apply the tools and skills learned through a comprehensive hands-on simulation experience. Upon completion of the Professional Certificate in Project Management, twelve (12) units can be transferred into the University of Wisconsin, Platteville, M.S. in Project Management (degree offered fully online). Guidelines The Project Management Program consists of 6 required courses (17 units) and at least 9 elective units. Courses are available in both in-class and online formats and the entire certificate can be completed online. Project Management Essentials or Project Management Boot Camp is required to advance to other project management courses. The program can be completed in approximately two years, taking one course per quarter. For more information please visit extension.ucsd.edu/pm. COURSE TITLE PAGE CRS. NO. Project Management Boot Camp Project Management Essentials in Science and Technology Project Management Essentials SU U O, U U O O, U BUSA-40715 BUSA-40109 BUSA-40358 BUSA-40348 BUSA-40370 3 3 3 3 2 L L O, U L O L, O L, O L O U U REQUIRED COURSES (Complete all five courses. ) Project Planning and Scheduling Work Team Concepts and Skills Controlling Project Costs and Risks Project Procurement Management NEXT STEP Project Management Simulation L, O L, O L, O O U O, U L O ELECTIVE COURSES (Complete at least nine units. Choose from any of the following areas.) GENERAL ELECTIVES Advanced Project Cost and Risk Management Agile Power Practices Earned Value Project Management Conscious Project Management Construction Project Management Microsoft Project 2013 Planning & Project Management for Facilities Managers Project Management for Technical Communicators BUSA-40873 BUSA-40860 BUSA-40494 BUSA-40867 BUSA-40713 BUSA-40866 BUSA-40091 BUSA-40667 2 3 3 3 3 3 3 2 U U O U O O U U O U U U O CSE-40819 CSE-41040 BUSA-40006 2 3 3 n n n L L L BUSA-40128 BUSA-40368 BUSA-40673 BUSA-40804 3 3 3 3 L L U O L O, U L L U L L O, U BUSA-40820 BUSA-40803 3 3 U O U O CSE-40849 CSE-40851 CSE-40850 3.5 3.5 3.5 n n n n n BUSA-40786 ECE-40194 BUSA-40066 BUSA-40125 3 3 3 3 n O O O O O INFO-70061 0 U U U L INFORMATION TECHNOLOGY Business Process Optimization (BPO) Effective Management of IT Projects Enterprise Systems Evaluation and Management Issues LEADERSHIP AND MANAGEMENT Interest-Based Negotiation Business Communication Skills Managing for Maximum Performance Influential Leadership for a Changing World Practical Writing Skills and Strategies for Business Professionals Transformational Leadership SOFTWARE ENGINEERING MANAGEMENT Business Practices for Software Project Managers Successful Software Implementation and Delivery Successful Software Requirement Analysis and Design n SYSTEMS ENGINEERING Engineering Project Management I Logistics I: Logistics Overview Systems Engineering Management Systems Requirements Analysis OTHER COURSES OF INTEREST (Not required) L=La Jolla M=Mission Valley O=Online U=University City n=Location TBA Conditions for Admission Program/Project Management Consultant VP of Operations T-Systems International SP 3 U U 3 O 3 L, O, U O, U Courses can be used to satisfy the Professional Development Unit (PDU) requirement needed by Project Management Professional (PMP) credential holders. For information on PMP certification, the PMBOK and PDU requirements, visit PMI at pmi-sd.org. Gary De Spain WI BUSA-40714 BUSA-40862 BUSA-40064 Careers in Project Management Advisors FA Industry Requirements UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission. UNITS PRE-REQUISITE (Complete one of the following courses prior to taking other required courses.) Business UC San Diego Extension’s Professional Certificate in Project Management provides professionals with a practical, hands-on approach to gaining the knowledge and tools necessary to plan, execute and complete complex projects within various types of organizations and industries. Ed Mayer Business Officer UCSD Chemistry & Biochemistry Department Susan Peterson, MBA, PMP NEXT STEP Next Steps Experience Connect your classroom education with real-world experiences through a Next Steps Experience course. These specially designed classes allow students to gain hands-on experience by working closely with instructors and/or peers on real-world projects. To Register in the Certificate Program Certificate registration is required to complete the program. Candidates are encouraged to enroll in the certificate program as early as possible to take advantage of program benefits. See pages 236-240. Certificate Fee: $60 Contact: Business, Professional & Legal Programs, (858) 534-8133 E-mail: [email protected] To Enroll in Courses For details on enrolling in individual courses, consult the general information section, pages 244-251. To enroll by mail, you may use the enrollment form on the inside back cover or call the Registration Office at (858) 534-3400. For information and to review the schedule of costs of attendance in a certificate program, visit extension.ucsd.edu/costofattendance. Summer 2015 I (858) 534-3400 extension.ucsd.edu I63
© Copyright 2024