1. family and parenting

Main Line Parent
&
Philadelphia Family
MARKETING GUIDE
& MEDIA KIT 2015
family lifestyle magazines | websites | email newsletters | events
building community
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MEET Main line parent
Main Line Parent is a publication and community that reminds
suburban parents that tight-knit communities can span miles.
Servicing not only the “traditional” Main Line along Route 30,
the brand has readership and highlights resources from West
Chester to Plymouth Meeting.
Main Line Parent showcases the region’s diverse
neighborhoods and attractions, supports Main Street
businesses, and connects families with personable,
conversational articles on the real milestones of parenting.
MEET PHILADELPHIA FAMILY
Philadelphia Family is a publication and community for the
growing population of young families choosing to stay in the
city and expose their children to the wealth of culture, history,
and fun Philadelphia has to offer.
With penetration in 26 family-centric ZIP codes, Philadelphia
Family reaches thousands of households with locally focused
content with national appeal, connecting parents in an
authentic and genuine way through a variety of multimedia
touch points.
PO Box 99, Wynnewood, PA 19096 | 484-416-0435 | [email protected] | © 2015 by Family Focus MediaTM. All rights reserved.
readership stats
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Who’s the boss?
Hint: It’s not Tony. Ask any kids and they won’t hesitate to inform you, it’s Mom. The household CEO, the chef, chauffer, tutor, maid,
handy-woman, it’s moms that seemingly make the world go round. And they are down right proud of it. But that doesn’t mean they don’t
need help. Our readers turn to us with trust, knowing advice or tips found in our pages come backed with local knowledge and some
serious “been there” street cred. Our moms are front-line shoppers, decision making influencers, and according to Pew Research, control
purse strings to the tune of $5 trillion in consumer spending annually.
Family Focus Media Reader Demographics
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95% female
85% under age 45
Average household income of $130k+
73% currently working full or part-time
37% Bachelor’s, 60% Master’s+
64% have children under age 5
45% have children between ages 5-12
Family Focus Media Reader Psychographics
Our readers are engaged, interested in our content, loyal, and happen to
be the ones in charge of household spending.
• 55% spend more than 30 minutes with each issue
• 99% plan to read the next issue of our magazine
• 45% pass along their copy to others.
• 93% are primary shoppers for their family
And they’re only here!
Our survey discovered our readers aren’t reachable via other media outlets.
• 78% do not receive daily newspapers
• 72% do not subscribe to national or local parent magazines
• 69% do not subscribe to national or local women’s magazines
Market research data collected in reader survey.
PO Box 99, Wynnewood, PA 19096 | 484-416-0435 | [email protected] | © 2015 by Family Focus MediaTM. All rights reserved.
product lineup: magazine
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Main Line Parent and Philadelphia Family magazines,
in print, online, and mobile twice a year
Sleek and stunning, our print publication is a strategic lookbook
of local education, camp, and healthcare resources paired with
lifestyle editorial that matches the needs and attitude of our
readers highlights the benefits of raising children in the
Main Line area. A visual story made up of thoughtful editorial,
beautiful photography, and clean design, each issue includes
departments that cover the daily activities of the modern
parent, including local things to do, home design, fashion, food,
arts & crafts, and philanthropic support, plus tackle challenges
and celebrate the accomplishments of our community.
Ultimate Guides, making the search easier
Created in conjunction with our largest events, our Ultimate
Guides provide attendees with a comprehensive handbook to
local parents’ biggest decisions, including early childhood
education, independent schools, and summer camps.
PO Box 99, Wynnewood, PA 19096 | 484-416-0435 | [email protected] | © 2015 by Family Focus MediaTM. All rights reserved.
product lineup: web, email, social
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MainLineParent.com and PhilafamilyMag.com, always open
Main Line Parent’s and Philadelphia Family’s websites offer
a continual stream of content, all easily accessible on demand by
the busy family that needs it five minutes ago. Find tips for
parenting hurdles, seasonal guides, best-of roundups, events
calendars, local resources, and more. Plus, our full magazine in a
flip-through, clickable, digital format.
Weekly Newsletters: The Main Line ToDo List and
The Philly ToDo List, deliver the latest right to your inbox
Weekend is near? No worries, our ToDo List is here. Featuring
highlights of happenings in the community that week, plus some
of the best, most popular content from our website, our enews
ensures readers get in the know even when they’re on the go.
Social Media, our foundation and our guilty pleasure
Like us! Follow us! Pin us! We’re as social as they come, and our
accounts across all networks not only help us distribute our
content, but help us really get to know our readers.
PO Box 99, Wynnewood, PA 19096 | 484-416-0435 | [email protected] | © 2015 by Family Focus MediaTM. All rights reserved.
product lineup: contests
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LOVE Awards
From sought after dance classes to top-tier cake designers to pediatricians who can make
it all better, this annual list of the “best of” each market is fueled by reader nominations.
A+ Educator Awards
From preschoolers learning what the world around them has in store to graduating teens
reader to show the world what they’ve got, our local educators help our children grow,
learn, expand, discover, and become the next ambassadors for our community.
This program allows families to nominate those who have made an impact, and
us to provide a small thank you.
Young Art Awards
Our littlest readers need a bigger place to show off their latest creation than the fridge
door. Youngsters submit paintings and drawings on a theme, with top vote getters in
various age categories receiving prizes and their masterpiece in an issue of the magazine.
Parenting Redefined Essay Contest
The front lines of parenthood make for some interesting stories, as well as the
reinforcement that we’ve all been there. Readers submit short essays on a theme that
reflect on their experiences, with the winning piece published in an issue of the magazine.
Building Community Awards
From people who started charitable organizations to neighbors who go the extra mile to
make people feel welcome, our neighborhoods are full of amazing individuals. Readers are
encouraged to nominate their local hero, a small pat on the back for their often priceless
contributions.
PO Box 99, Wynnewood, PA 19096 | 484-416-0435 | [email protected] | © 2015 by Family Focus MediaTM. All rights reserved.
product lineup: events
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The word is out: we like to party
Join us for one of ours…
We’re always looking for title sponsors, exhibitors, raffle and silent
auction donors, attendee gift bag contributors, and promotional
partners to make our signature events successful.
Upcoming events:
Philadelphia Family
School & Camp Fair
Register by December 14
January 18 (The Franklin Institute)
Philadelphia Family
School & Camp Fair
Register by January 15
February 28 (Germantown
Academy)
Main Line Parent
School & Camp Fair
Register by February 14
March 14 (Agnes Irwin School)
Mom’s Night Out for Mother’s Day
May (Radnor Hotel)
Main Line Parent Education Expo
Register by June 15
September (Radnor Hotel)
Philadelphia Family
Education Expo
Register by June 15
October
Or let us help with yours!
Part of us building community means supporting you! We love
hearing about media sponsor and partnership opportunities. Our
in-kind packages incorporate web, print, and social media as needed
to promote your event, and we can provide post-event editorial
coverage with professional photography, as well.
PO Box 99, Wynnewood, PA 19096 | 484-416-0435 | [email protected] | © 2015 by Family Focus MediaTM. All rights reserved.
reach
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We get around
Magazine
We DOUBLED the print circulation of Main Line Parent and
Philadelphia Family magazines to 10,000 copies each per issue
in Fall 2015.
OVER 350 STRATEGIC PICKUP LOCATIONS
Our distribution strategy:
1. Our magazines will reach local families through a direct mail to
3500+ targeted families as well as a our growing base of
Supporting Members (paying subscribers).
2. Main Line Parent and Philadelphia Family each connect with a
readership of 50,000+ current and new members of the community
through over 300 strategic distribution locations, including schools,
doctors offices, community events, and other venues.
3. Main Line Parent and Philadelphia Family each reach 25,000+ social
parents per month through the magazines’ mobile-friendly digital
editions and two thriving social media communities.
10,000 copies distributed in these
Main Line Parent neighborhoods
10,000 copies distributed in these
Philadelphia Family neighborhoods
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Ardmore-Merion-Wynnewood
Blue Bell-Ambler
Bryn Mawr-Gladwyne-Villanova
Chadds Ford-Kennett Square
Conshohocken-Plymouth Meeting
-Lafayette Hill
Drexel Hill - Upper Darby
Exton-Downingtown-Thorndale
Haverford-Havertown
Broomall-Newtown Square
Media-Springfield
Narberth-Bala Cynwyd
King of Prussia-Valley Forge
Paoli-Malvern
Phoenixville-Chester Springs
Radnor-Wayne
Tredyffrin-Easttown
Wallingford-Swarthmore
West Chester-Glen Mills
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Blue Bell-Ambler
Center City East-Midtown Village
Center City West-Rittenhouse Square
Cheltenham-Jenkintown
Chestnut Hill-Erdenheim-Flourtown
Conshohocken-Plymouth Meeting
-Lafayette Hill
East Passyunk-South Philly
Fishtown-Northern Liberties
Germantown-Mount Airy
Graduate Hospital
Great Northeast
Logan Square-Fairmount
Manayunk-Roxborough-East Falls
NJ Burbs
Queen Village-Bella Vista
University City-West Philly
Washington Square-Society Hill
-Old City
See familyfocusmedia.com/findit for our complete list of locations.
PO Box 99, Wynnewood, PA 19096 | 484-416-0435 | [email protected] | © 2015 by Family Focus MediaTM. All rights reserved.
opportunities that work
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Partner up!
Our diverse line-up means whatever your goal, Family Focus Media can
whip up a sweet opportunity that works.
Print
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Sponsored Stories: Available as a full page or spread, these
advertorial spaces allow you to truly tell your organization’s tale
with the undivided attention of our readers. You give us the facts,
and we’ll design you a beautiful graphic layout, craft your message,
and put the spotlight on your company.
4-color ads in full, half, and quarter page sizes, available in all
magazine issues as well as Guides
Digital
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Sponsored Stories: Yup, we do them online, too! Set up like a typical
article, we’ll help you showcase your photos and even videos with
compelling copy. And as a bonus, we add a photo and lead copy to
our email newsletter to highlight your Sponsored Story.
Website banner ads
ToDoList email newsletter banner ads
Dedicated emails
Social media add-ons, allowing us to share your links, photos, and
more through Facebook, Google+, Twitter, Instagram, and Pinterest.
PO Box 99, Wynnewood, PA 19096 | 484-416-0435 | [email protected] | © 2015 by Family Focus MediaTM. All rights reserved.
readers & sponsors
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REVERED BY OUR LOYAL FANS
“Main Line Parent is the first place I look for recommendations
on just about everything -- vacation spots, date night ideas, new
restaurants (and of course, where to buy the best diapers at the
best price, delivered to my door in 24 hours thank-you-verymuch).”
“Main Line Parent has created more than a community; for many
moms it’s a ritual, a haven. A secure place where we can ask
questions, where it’s ok to be unsure of ourselves, and where we
can feel valued.”
Appreciated BY OUR CLIENTS
“Philadelphia Family is raising the bar for publishing in the
Greater Philadelphia region.”
“I wanted you to know that we got four really good prospects
from the Education Expo in the fall. Each family has visited our
campus and three are in the application process for this year.
Good stuff. You really have a great audience.”
“The biggest social network in the area for this audience.”
PO Box 99, Wynnewood, PA 19096 | 484-416-0435 | [email protected] | © 2015 by Family Focus MediaTM. All rights reserved.
for your calendar
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2015 FAMILY FOCUS MEDIA EDITORIAL CALENDAR
Magazine & Guides
All magazine issues include departments on local charitable causes,
family events and activities, home, fashion, health, and cooking.
January 2015
June 2015
Education & Camp Guide
A+ Educator Awards
February 2015
August 2015
Philadelphia Family Issue 4
• Camp Planning
• Social Skills
• Fitness & Nutrition
Young Artists Children’s Contest
Building Community Awards
March 2015
Main Line Parent Issue 10
• Green Living
• Camp Planning
• Road Trip Ideas
May 2015
Philly Best For Families Awards
Main Line Best for Families Awards
Online Content
Monthly only content also include recipes, crafts, seasonal
activities, gear and fashion, and local event round-ups.
January 2015
Healthy Living
February 2015
Family-Friendly Home
September 2015
March 2015
Nannies, Babysitters &
Child Care
Philadelphia Family Issue 5
• Education
• Parties & Events
• Creative Indoor Entertainment
April 2015
Art, Dance, & Theater
Education Guides
October 2015
May 2015
Family Vacations
June 2015
Taking Time for Yourself
Main Line Parent Issue 11
• Technology & Family
• Education
• Charitable Giving
Parenthood, Redefined Essay Contest
PO Box 99, Wynnewood, PA 19096 | 484-416-0435 | [email protected] | © 2015 by Family Focus MediaTM. All rights reserved.
July 2015
Cooking Together
August 2015
Special Needs
September 2015
Study Skills & College Prep
October 2015
Sports & Athletics
November 2015
Giving Back
December 2015
Books & Reading
for your calendar
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2015 FAMILY FOCUS MEDIA IMPORTANT DATES
Philadelphia Family Issue 5
Materials Due June 5
Publish Date October 5
Main Line Parent Issue 11
Materials Due: June 5
Publish Date: October 5
PF’s 2015 Education Guide
Materials Due: September 5
Publish Date: October 1
MLP’s 2015 Education Guide
Materials Due: September 5
Publish Date: October 1
Philadelphia Education Expo
Register by August 15
October at The Franklin
Institute
MLP’s 2016 Guide to
Schools and Camps
Materials Due: December 15
Publish Date: January 15
Philadelphia Education Expo
Philadelphia School & Camp Fair
Register by August 15
October at The Radnor Hotel
PF 2016 Guide to
Schools and Camps
Materials Due: December 15
Publish Date: January 15
Register by December 14
January at The Franklin
Institute
Main Line School & Camp Fair
Register by January 1
February
PO Box 99, Wynnewood, PA 19096 | 484-416-0435 | [email protected] | © 2015 by Family Focus MediaTM. All rights reserved.
Philadelphia Family Issue 6
Materials Due January 15
Publish Date February 15
Main Line Parent Issue 12
Materials Due January 15
Publish Date March 15
affordable marketing solutions
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NEED a hAND
With your PlAN?
Our team happens to be made up
of top-notch professionals
with years of experience in the
marketing and communications
field.
You’re busy running that
awesome business... Let us look at
your current approach,
budget, and goals, and provide
you a consultation and suggested
approach to achieving the
exposure you need.
Sarah Bond
Founder & CEO
[email protected]
Veronica Utz
Design Director
[email protected]
Melissa Greiner
Executive Editor
[email protected]
Meredith Miller
Art & Photo Director
[email protected]
Pamela Badolato
Associate Publisher
Main Line Parent
[email protected]
Chloe Sherman-Pepe
Photo Editor
[email protected]
Melinda Engel
Associate Publisher
Philadelphia Family
[email protected]
PO Box 99, Wynnewood, PA 19096 | 484-416-0435 | [email protected] | © 2015 by Family Focus MediaTM. All rights reserved.
Elizabeth Fisler
Assistant Editor
[email protected]