1. No category

WORLDWIDE GROWTH THROUGH TAILOR-MADE SOLUTIONS
DELIVERED WITH SPEED
GROUP INTERFACE
Pulp, paper and board trading
Pulp and paper production
86 markets
approximately 2,100 employees
1 million tonnes of production
Sales 2014  EUR 1.4 billion
3 trading units
3 industrial sites
3.2 million tonnes sales volume
EBIT 2014  EUR 67 million
Waste paper trading
2
GROUP INTERFACE
INDUSTRY
3
TRADING & MERCHANT
OWNERSHIP STRUCTURE
4
STRATEGIC STEPS
2014
First full year of operation of new “Starkraft” MG Kraft paper machine in Pöls;
Investment in biogas refinery at AS Estonian Cell
2013
Acquisition of the Laakirchen paper mill as well as 51% of Bunzl & Biach GmbH
from SCA; takeover of the sales of SCA Forest Products in Southern, Central and
Eastern Europe, as well as overseas
2012
Europapier purchases the paper merchant business of PaperlinX in Hungary,
Slovakia, Slovenia, Croatia and Serbia; disposal of the remaining shares in Biocel
Paskov a.s. to Lenzing AG
2011
100 % takeover of AS Estonian Cell
2010
Sale of 75 % of the shareholding in Biocel Paskov a.s. to Lenzing AG; acquisition
acquisition of Europapier AG
2006
Start-up of AS Estonian Cell
2004
33 % participation in the AS Estonian Cell greenfield BCTMP pulp mill
investment
2001
Acquisition of Biocel Paskov a.s.
2000
Acquisition of Zellstoff Pöls AG
1991
With the help of banks and the management, Alfred H. Heinzel purchases
purchased Wilfried Heinzel AG, todays heinzelsales, from his uncle
Wilfried
5
THE HEINZEL TRACK
VISION
We aim to be the leading CEE market pulp and magazine paper producer and
the worldwide all-in-one partner for pulp, paper and packaging sales.
In CEE, Middle East, North Africa and India we are the key paper merchant.
MISSION
Worldwide growth
with tailor-made solutions
6
CORE VALUES
Responsibility
Excellence
Respect
CORE VALUES
RESPONSIBILITY - EXCELLENCE - RESPECT
7

Behave as an entrepreneur by sharing knowledge
and information with your colleagues and by
showing responsibility for your own and your
team’s actions towards internal and external
customers and partners;

Do an excellent job by developing and learning
from one another;

as well as respect the experience, opinion, ideas
and suggestions of your vis-à-vis in order to
provide the best solutions to Heinzel Group.
STRATEGY – HOW TO GET THERE?
BUSINESS GOALS

FINANCIAL GOALS

8
5y-average Operating CF/Sales
> 15 % for Industry
> 1,5 % for Trading

ROACE > WACC

Gearing ratio 60-80%
+5% p.a. growth in volume
by utilizing our facilities,
our network and new
business opportunities
ORGANIZATIONAL GOALS

Focus & simplification
towards customers

Speed to the market by
one combined network

Decentralized, lean, flat,
and multifunctional
STRATEGY – HOW TO GET THERE?
PERSONNEL GOALS



Living the core values
Excellence by personnel
development &
organizational learning
Flexibility challenge
ENVIRONMENTAL GOALS



9
Continuous improvements
based on documentation
Investments based on best
available technology
Transparent environmental
information to the public
QUALITY GOALS



Continuous measurements
and official annual checks
Communication with clients
Investments in innovative
high-quality technology
STRATEGIC PERSONNEL DEVELOPMENT CONCEPT
BUSINESS – FINANCIAL –
ORGANIZATIONAL GOALS
PERSONNEL – QUALITY –
ENVIRONMENTAL GOALS
Laakirchen Papier
heinzelsales
Leadership
Development
Program
Zellstoff Pöls
Estonian Cell
Europapier
Local Training Programs
at
heinzelsales – Europapier – Bunzl & Biach –
Laakirchen Papier – Zellstoff Pöls – Estonian Cell
Bunzl & Biach
RESPONSIBILITY – EXCELLENCE – RESPECT
E N T R E P R E N E U R S H I P
10
LEADERSHIP PROGRAM
 FOCUS of the LEADERSHIP PROGRAM


The Program is strongly aligned to the entrepreneurial approach
and the Core Values of Heinzel Group.
The Program is based on the individual expectations of the shareholder
and the future leadership requirements defined by the Board Members.
 FACTS of the LEADERSHIP PROGRAM


Goal of the program is the development of a common leadership
understanding among the core management team of Heinzel Group
that will secure the group’s success in future.
Participants are board members as well as first and second line
management of Heinzel Group companies.
 CONTENT of the LEADERSHIP PROGRAM



11
Leading people in a difficult environment
Leading change & conflict management
Leadership & performance development
OUR STRATEGIC DIRECTION
INDUSTRY

Laakirchen Papier AG
Target: > 600 000 tons SC ROTO + HWSO

Zellstoff Pöls AG
Expansion program “Pöls 500”
PM 2 MG paper machine 100 000 tons

AS Estonian Cell
Capacity extension to 200 000 tons
Renewable energy capex for heat and electricity
FOCUS ON OUR STRENGTHS
TRADING & MERCHANT
12

heinzelsales
Continuous expansion of sales network
Target: > 3 million tons

Europapier AG
Number one paper merchant in CEE and CIS
Target: > 1 million tons

Bunzl & Biach GmbH
Number one in recycled paper
Target: > 700 000 tons
Extension in Czech Republic, Slovakia, Slovenia, Hungary, Italy and Germany
GROUP HIGHLIGHTS 2014
 HEINZEL GROUP
 Turnover increased to EUR 1.4 billion
 Organic & Acquisition growth > 3,2 million tons
 Laakirchen Papier AG
 New product development “graphomagIQ”, “graphologIQ”
 Mill fitness program
 Zellstoff Pöls AG
 Successful market launch of Starkraft paper
 Recovery boiler II explosion at the end of I Quarter 2014
 AS Estonian Cell
 Investment into a biogas plant
 Production record output
13
GROUP HIGHLIGHTS 2014
 heinzelsales
 Volume record 2 million tons
 New Latin America approach
 Europapier AG
 Considerable volume and profit increase
 New product areas Visual Communication, Hygiene products,
Consumables
 Bunzl & Biach GmbH
14

Cooperation with Europapier in CEE

Record output
GROUP SALES VOLUME 2014
tons
Pulp
Printing & Writing
Publication
Packaging & Board
Other grades
TOTAL
15
Goods sold
Own
production sold
Traded
goods sold
549.135
483.835
164.728
660.919
391.152
Direct
Agency
674.833
474.468
626.875
502.733
384.079
268.697
9.367
83.333
215.581
7.072
943.530
483.835
710.208
718.314
391.152
394.395
2.662.989
584.051
3.247.039
997.269
545.479
57.395
2.249.770
STRONG FOOTPRINT
EUROPAPIER + HEINZEL SALES + SCA FOREST PRODUCTS
= CEE & CIS + ALL GRADES
Worldwide Heinzel Group Offices
Representative and Liaison offices:
USA (New York)
Canada (Vancouver)
India (Chennai)
Egypt (Cairo)
China (Beijing, Guang Zhou)
Australia (Victoria)
Kenya (Nairobi)
Korea (Seoul)
Sudan (Khartoum)
Argentina (Buenos Aires)
Central America (Mexico)
Ecuador (Quito)
South Africa (Johannesburg)
Other countries serviced
via central sales staff.
= Heinzel Sales office
= Heinzel Sales liaison office
= Heinzel production sites
= Europapier
= SCA Forest Products
16
GROUP PERFORMANCE 2014
according to IFRS
17
2014
2013
Net sales
1 000 Euro
1 406 502
1 329 133
EBITDA
1 000 Euro
117 870
108 260
EBITDA margin
%
8.4
8.1
Depreciation
1 000 Euro
50 462
39 068
EBIT
1 000 Euro
67 407
69 192
Operating margin
%
4.8
5.2
Industry
%
7.3
3.9
Trading and Merchant
%
2.1
1.7
Financial result
1 000 Euro
-5 427
-7 976
Taxes
1 000 Euro
-9 506
-4 242
Net income
1 000 Euro
52 474
56 975
GROUP BALANCE SHEET RATIOS
according to IFRS
2013
ROE
%
10.8
13.4
ROACE
%
10.1
12.0
Shareholder’s equity
MEUR
472.4
440.8
Equity ratio
%
44.4
41.6
Net debt
MEUR
100.6
149.3
Gearing ratio
%
21.3
33.9
0.9
1.4
15.8
17.0
Net debt / EBITDA
Working capital / net sales
18
2014
%
GEARING RATIO
600
140%
120%
500
100%
400
80%
EUR m
300
60%
200
40%
100
20%
0
1999
2000
2001
2002
2003
2004
Equity
-100
19
2005
2006
Dividends
2007
Net Debt
2008
2009
2010
2011
2012
2013
2014
0%
Gearing Ratio (right)
-20%
LAAKIRCHEN PAPIER AG
Laakirchen Papier AG aims to be the most reputable European magazine paper
producer with highest relative market share due to high product quality, a strong
environmental profile and excellent customer relationships based on speed,
flexibility and mutual trust.
20
FACTS & FIGURES
LEADING MAGAZINE PAPER PRODUCER
Location
Laakirchen, Austria
Activities
SC Magazine Paper
Main Markets
Main Customers
Publishers, Printers, Retailers, Catalogues
Capacity
553 000 tons
Turnover
272 MEUR
Employees
21
92% Europe, 8% Overseas
526
PERFORMANCE DATA
according to IFRS
2014
2013
Production
tons
552 580
552 340
Tons sold
tons
545 479
555 338
Net Sales
1 000 Euro
271 640
280 647
EBITDA
1 000 Euro
22 474
33 653
EBIT
1 000 Euro
5 545
15 397
Operating margin
%
2.0
5.5
Employees
number
526
527
 New product development „graphologIQ“ & „graphomagIQ“
 Mill fitness program
22
ZELLSTOFF PÖLS AG
Zellstoff Pöls AG aims to be the biggest high-quality Northern Softwood Kraft Pulp
producer in Southern Europe and in CEE as well as the biggest high-quality kraft
paper producer in Central Europe, each with closest proximity to its customers. This
guarantees prime quality, just-in-time delivery as well as first-class global, technical
and environmental standards, all combined with a superior worldwide network.
23
FACTS & FIGURES
PULP AND PAPER PRODUCTION
Location
Pöls, Austria
Products
Bleached softwood kraft pulp ORION
Bleached kraft paper STARKRAFT
Capacity
420 000 tons pulp (2014: 279 587 tons*)
80 000 MG paper (2014: 58 429 tons)
Main markets
Main customers
Turnover
Employees
* Boiler explosion
24
Austria, Italy, Germany, France, Slovenia,
Eastern Europe and Mediterranean countries
Paper, bag and packaging industry
190 MEUR
380
PERFORMANCE DATA
according to IFRS
2014
2013
Production
tons
291 529
397 526
Tons sold
tons
287 591
400 016
Net Sales
1 000 Euro
189 739
209 849
EBITDA
1 000 Euro
51 400
21 842
EBIT
1 000 Euro
30 370
7 545
Operating margin
%
16.0
3.6
Employees
number
380
366
 Successful market launch of Starkraft paper
 Recovery boiler II explosion at the end I Quarter 2014
25
AS ESTONIAN CELL
AS Estonian Cell aims to be the leading producer of environmentally-friendly highquality mechanical BCTMP pulp for European and Asian markets by using worldclass technology and delivery service.
26
FACTS & FIGURES
PULP PRODUCTION
Location
Kunda, Estonia
Products
Aspen BCTMP
Capacity
166 000 tons
Start-up
Main markets
Main customers
Employees
27
April 2006
Western Europe, India
Fine paper, board, tissue producers
85
PERFORMANCE DATA
according to IFRS
2013
Production
tons
166 248
150 759
Tons sold
tons
164 199
149 699
Net Sales
1 000 Euro
61 024
57 559
EBITDA
1 000 Euro
10 756
7 581
EBIT
1 000 Euro
2 080
- 1 127
Operating margin
%
3.4
- 2.0
Employees
number
85
85
 Investment into a biogas plant
 Production record output
28
2014
HEINZELSALES
Due to the unique combination of industrial know-how and worldwide market
expertise, heinzelsales offers excellent individual service. In mature as well as
emerging markets this bridge between production facilities and the customers makes
it the preferred all-in-one partner in sales.
29
FACTS & FIGURES
INTERNATIONAL SALES COMPETENCE
Location
Headquarter - Vienna, Austria
21 offices worldwide
Activities
Global marketing of pulp and paper
Expert know-how in financing, logistics,
currency management and special trades
Main markets
Main customers
Total sales
30
Global – 86 markets on four continents
Packaging and paper industry, printers, publishers,
wholesalers, converters
1 997 218 tons
Sales value
1 030 MEUR
Employees
104
PERFORMANCE DATA
according to IFRS
2013
Tons sold
tons
1 997 218
1 698 036
Commission sales
tons
1 059 378
853 475
Net Sales
1 000 Euro
453 659
423 537
EBITDA
1 000 Euro
9 763
10 000
EBIT
1 000 Euro
9 120
9 372
Operating margin
%
2.0
2.2
Employees
number
104
97
 Volume record 2 million tons
 New Latin America approach
31
2014
EUROPAPIER INTERNATIONAL AG
Europapier International AG strives to be the number one paper merchant for its
customers and sets itself apart by providing tailored solutions for all of its clients’
paper and packaging needs.
Europapier has its own branches in 13 countries and supplies over 2,000 customers
per day from more than 50 warehouses. Focusing on Central & Eastern Europe as
well as the CIS region, Europapier is furthermore looking to expand its business to
neighbouring emerging markets.
32
FACTS & FIGURES
INTERNATIONAL PAPER MERCHANT
Location
Headquarter - Vienna, Austria
13 subsidiaries, 1 partnership and 52 warehouses in CEE
& CIS
Activities
Demand aggregator and stockist with access to
logistics for fine distribution
Main markets
Main customers
33
27 countries in CEE & CIS
Printing houses, packaging converters
and office resellers & retailers
Total sales
570 096 tons
Employees
867
DISTRIBUTION NETWORK
34

Overall market of 496 million people

Market leader in Austria and CEE

52 warehouses in CEE & CIS
PERFORMANCE DATA
according to IFRS
2014
2013
Tons sold
tons
570 096
551 206
Sales value
1 000 Euro
497 639
507 655
Net Sales
1 000 Euro
484 077
474 864
EBITDA
1 000 Euro
10 187
6 676
EBIT
1 000 Euro
8 347
4 851
Operating margin
%
1.7
1.0
Employees
number
867
851
 Considerable volume and profit increase
 New product areas Visual Communication, Hygiene products,
Consumables
35
BUNZL & BIACH GMBH
Bunzl & Biach including Austrian Recycling - the recycling paper merchant in
Central & Eastern Europe - collects, sorts and sells waste paper and thus closes
the recycling loop within the paper industry.
36
FACTS & FIGURES
CEE RECYCLING PAPER COLLECTOR + TRADER
Location
Headquarter: Vienna, Austria
Stocks 3 + (4 Papyrus) in Austria, 1 in Czech Repulic
Activities
Collection, sorting, pressing, transport and secure destruction
Main markets
Main customers
37
Austria, Czech Republic, Slovakia, Hungary,
Slovenia, Germany, Italy
Laakirchen Papier AG, SCA Ortmann,
Mayr-Melnhof, Hamburger, etc.
Total sales
667 610 tons
Employees
138
PERFORMANCE DATA
according to IFRS
2013
667 610
657 819
Tons sold
tons
Net sales
1 000 Euro
86 961
82 923
EBITDA
1 000 Euro
4 308
2 815
EBIT
1 000 Euro
3 088
1 550
Operating margin
%
3.6
1.9
Employees
number
138
140
 Cooperation with Europapier in CEE
 Record output
38
2014
WORLDWIDE GROWTH
THROUGH TAILOR-MADE SOLUTIONS
DELIVERED WITH SPEED
www.heinzel.com