1. business and industrial
2. energy
3. oil

Marketing Activities
2015 – UK
New Products 2015
Q2
Q3/4
Q4
Bath & Body
Heroes
Deep Sleep Lavender Bath Salts
6-Oil Super Serum
Ache Away Eucalyptus Bath Salts
Triple Oil Shea Body
Butter
BB Cream with SPF 15
24 Hr Marine
Miracle Moisturiser
Youthful
Sparkle
Sleep &
Moisture
Therapy
Age Response Eye Cream 15ml RRP: £17.95 Stock Code MRF100
Pro- Cleanser 260ml RRP: £13.95 Stock Code MRF014
Pro-Toner 260ml RRP: £13.95 Stock Code MRF015
AVAILABLE NOW…
A sub-range of Dead Sea Spa Magik,
targeted at customers who want an
anti-ageing professional spa skincare line.
Dead Sea Spa Magik Diamond Range is a natural, anti-ageing, mineral
skincare collection of products specifically developed to help reverse
the ageing process. Erasing fine lines and wrinkles, and offering a
flawless at-home spa facial with professional results.
All products within the range are free from parabens and crammed
with natural, innovative, anti-ageing and healing active ingredients to
indulge, treat and repair.
NEW FOR SPRING Q2 2015…
u BB Cream with SPF 15
u 24 Hr Marine Miracle Moisturiser
A rich and intensive day and night cream, packed
full of minerals to help keep skin youthful and
soften facial contours.
24 Hr Marine Miracle Moisturiser
75ml
RRP £16.50, Trade £9.17 Code: MRF017
Key Benefits
Great For
✓ Revolutionary anti-ageing mineral complex
✓ Deeply nourishing and conditioning
✓ Hydrates skin for 24 hours
✓ Dry and mature skins
✓ Intensive moisture mask to nourish skin
✓ When skin needs a boost – especially in winter
Key Actives
Key Selling Tips
✓ Coconut Oil – to nourish and hydrate
skin
✓ Shea Butter – protecting, strengthening
and healing
✓ Multi-Mineral Blend – to actively fight
free radicals
✓ Apply an extra thick layer at night to allow
the minerals and active anti-ageing
ingredients to really soak into the skin
overnight
✓ One cream – for both day and night
Directions
To be applied every morning and evening after thoroughly cleansing with Spa Magik Diamond Range
Pro-Cleanser and Pro-Toner.
Similar to
tinted moisturisers,
BB creams are designed
to go one step further –
with additions such as
antioxidants and actives
to regenerate
the skin.
“Great beauty
all-rounders”
Vogue
“BB Creams
are the
essence of any
make-up bag”
Marie Claire
Originally created by dermatologists for patients
who had gone through laser skin surgery, the idea
is that they actually provide genuine benefits for
the skin – as well as providing enough coverage to
be used as either a foundation or a primer,
depending upon your preference.
A moisturising beauty balm with anti-ageing
actives, to provide a light tinted coverage with
SPF for the face.
BB Cream with SPF 15
50ml
RSP £13.50, Trade £7.50 Code: MRF016
Key Benefits
Great For
✓ Can be used as a foundation or primer,
with sheer long-lasting coverage
✓ Deeply conditioning and nourishing
✓ Promotes a flawless complexion
✓ All skin types- dermatologist tested
✓ Evening out skin tone and hiding imperfections
✓ Allowing the skin to breath whilst providing
coverage
Key Actives
Key Selling Tips
✓ Vitamin C – helps produce collagen
✓ Vitamin E – a powerful antioxidant
that repairs an protects
✓ Hyaluronic Acid – retains much
needed water in the skin
✓ Prevents the need for numerous separate products
✓ Natural shade – adapts to your skin tone
✓ A great summer product for when a normal
foundation feels too heavy and you want
something more lightweight
✓ Will not clog your pores as much as a normal
foundation
Directions
Smooth onto clean skin, as you would your normal moisturiser, after thoroughly cleansing with
Spa Magik Diamond Range Pro-Cleanser and Pro-Toner. To increase coverage, just add another layer.
BB Cream can also be worn over the top of Spa Magik 24hr Marine Miracle Moisturiser to increase
skin hydration.
For launch…
100k Sampling Activity
Quarter 2-3 sampling for launch in existing Spa Magik cartoned products to encourage trial with
existing customers
CONCEPT – To offer step-by-step therapeutic spa solutions to help
alleviate the most commonly suffered ailments, encouraging overall
health, well-being and beautifully clear skin.
PHILOSOPHY – Blending pure essential oils, therapeutic plants and
healing sea water; elements that have been used by our ancestors for
centuries to heal and revitalize our bodies.
MISSION – To develop natural and organic formulations that work.
Key Statements
We promise never to include any of the
following ingredients in our products;
100% Free From…
Our range is suitable for those
following a gluten-free and
dairy-free lifestyle, as well as
vegetarians and vegans.
✓ No Parabens
✓ No SLS
✓ No MI
✓ No Phylates
✓ No Synthetic Colours
✓ No GMOs
✓ No Animal Ingredients
Offering step-by-step therapeutic spa solutions to help alleviate the most commonly
suffered ailments, encouraging overall health, well-being and beautifully clear skin.
Helps to treat specific problems our spa clients suffer from
– difficulties with sleeping, muscle aches and pains, dry skin, etc.
Step-by-step solutions with real health benefits
Professional spa skincare
Therapeutic benefits
Who the range is for…
Dead Sea Spa Magik customers who like the idea of a more ‘natural’ product
New customers who want to buy natural and organic skincare as much
as possible
Fragrance fans – who like their bath and body products to smell beautiful, and leave skin
lightly scented
Sufferers of common wellbeing complaints, who look to buy bath and body products to
help alleviate these conditions
Those who believe in the therapeutic benefits from natural and organic ingredients
New for Autumn 2015
Natural therapies to help
treat your wellbeing concerns
SLEEP THERAPY
A third of people in the UK suffer with sleep deprivation at some point
throughout their lives, with over half of the adult population getting less
than 6 hours sleep a night.
Stress, computers, smart phones and taking work home are often blamed
for the lack of quality and quantity of sleep we are getting, which is falling
below the recommended 8-10 hours each night.
It is very clear from research and studies that a solid night’s sleep is
essential for a long and healthy life, and that sleep boosts your mental
wellbeing.
Lavender
This soothing herb is renowned
for its ability to help you relax
and get a good night’s sleep, and
also calm your mind and skin.
MUSCLE THERAPY
Aches and pains are extremely common and almost everybody has
experienced discomfort in his or her muscles at some point.
The most common causes are tension, stress, overuse and minor injuries.
It is common for people to complain of aches and pains when suffering
with a common cold, especially in winter months.
Eucalyptus
The anti-inflammatory and
soothing properties of
eucalyptus make it great to treat
sore, aching muscles. It is also a
fantastic decongestant, and can
help fight off colds.
MOISTURE THERAPY
Anyone can get dry skin. Skin become dry when it loses too much oil or water.
There is no single cause of dry skin. Dry skin can be caused by external and
internal factors. External are the most common underlying cause and are the
easiest to address.
External factors include cold temperatures and low humidity, especially
during the winter when central heaters are used.
Internal factors include overall health, age, genetics, family history, and a
personal history of other medical conditions.
Shea Butter
This moisture hero is well known
for its exceptional skin healing
qualities, which makes it effective
at alleviating stretch marks, scars
and eczema. Vitamins A and E
found in Shea Butter keep the skin
supple, nourished and radiant and
prevent premature ageing.
THE PRODUCTS…
100% natural Dead Sea mineral salts with organic lavender oil
and power plant blend to promote a restful night’s sleep.
SLEEP THERAPY
Deep Sleep Lavender Bath Salts
550g
RSP £12.50, Trade £6.95
Stock Code ORD001
Key Benefits
Selling Tips
✓ Therapeutic and relaxing results for the
body and mind
✓ Organic jojoba and cactus oils to enrich
and soften your skin
✓ Packed with bromide and magnesium
– the relaxing and anti-stress minerals
✓ Lavender is the number 1 fragrance choice for bath salts
✓ The delicate and harmonising lavender oil aroma helps
improve the length and quality of sleep
✓ Taking a hot bath before bed can help induce sleep
✓ Practice a relaxing bedtime ritual to help with sleep
– see our key sleep tips
Key Actives
✓ Magnesium – helps combat insomnia
✓ Lavender Oil – a known natural relaxant
✓ Power Plant Blend – with hydrating and
healing aloe vera, cactus, jojoba, and olive oil
Great For
✓ Relieving tired muscles, relaxation and
stress relief
✓ Leaving skin feeling soft and revived
✓ Helping the mind and body relax and
unwind, to help prepare you for a good
night’s sleep
Directions
Add 2-4 handfuls of Salts to a warm bath water. Soak for 20 minutes, letting the mind and body wind down.
Use Spa Magik Organiks Sleep Therapy 6-Oil Super Serum after bathing to further help to induce a restful night’s sleep.
A beauty and wellbeing multi-tasker blended with 6 conditioning
oils including Vitamin E to hydrate, repair and protect
SLEEP THERAPY
6-Oil Super Serum
50ml
RSP £17.95, Trade £9.98
Stock Code ORF001
Key Benefits
Selling Tips
✓ Therapeutic and relaxing results for the
body and mind
✓ Organic Lavender oil to help you unwind
and calm the skin
✓ Enriched with natural ingredients – coconut,
rose hip, lavender, meadowfoam and
sunflower oils
✓ A one stop beauty solution to use on face, body, hair,
nails and pulse points
✓ Suitable for all skin and hair types
✓ A lightweight, non-greasy formula for daily use
✓ High in antioxidants to help fight fine lines and wrinkles
✓ Ideal to use as an anti-ageing serum to use before
moisturising
Key Actives
Directions
✓ Lavender Oil – a known natural relaxant
that is also a natural antiseptic
✓ Rose Hip – rich in essential fatty acids,
vitamins A, C & B-carotene to even out
skintone
✓ Meadowfoam Oil – deeply conditions
skin and nails, adds shine and moisture
to hair
For initial use, twist off cap and discard. Replace with
dropper. This lightweight, non-greasy serum can be used
daily in a number of different ways:
Great For
No synthetic fragrances
✓ Restoring moisture levels to ensure skin
feels soft and smooth
✓ Calming the senses and relaxing the body
✓ Total body, hair and skin nourishing and
softening
1. Apply a few drops directly onto skin, face and body,
massage in well to deeply condition and hydrate.
Follow with a moisturiser.
2. Apply a drop to each pulse point and gently massage
in before bed time- the organic Lavender oil will
help induce sleep.
3. Apply 2-3 drops to your hair and scalp- great for
soothing itching and flakiness.
4. Apply a drop to your nails and cuticles, massaging in
well to help stimulate growth, nourish and protect.
An antidote to aching muscles combining 100% natural
Dead Sea mineral salt with a powerful eucalyptus
decongesting vapour & power plant blend
MUSCLE THERAPY
Ache Away Eucalyptus Bath Salts
550g
RSP £12.50, Trade £6.95
Stock Code ORD002
Key Benefits
Selling Tips
✓ Dead Sea minerals work together to soothe
aching muscles and joints fast
✓ With 21 therapeutic minerals to soothe the
body and mind
✓ Infused with eucalyptus oil to clear airways
and ease cough and cold symptoms
✓ Nothing beats a long soak in a hot bath for muscle
soreness
✓ The heat will increase circulation and provide a
soothing effect on the body
✓ Perfect bath remedy for the winter months
✓ Use the salts when your are feeling congested and
have common cold symptoms
Key Actives
Directions
✓ Eucalyptus oil – a powerful decongestant that
helps relieve symptoms of the common cold
✓ Peppermint oil – helps with pain relief and
muscle fatigue
✓ Magnesium – general muscle aches and pains
are a sign of magnesium deficiency
✓ Power Plant Blend – with hydrating and
healing aloe vera,cactus, jojoba, and olive oil
✓ Add 2-4 handfuls of Salts to your warm bath
water. Soak for 20 minutes, letting the muscles
relax. After, use Spa Magik Organiks Triple Oil
Shea Body Butter on the skin, gently massaging
over the body to further relieve muscle aches
and pains.
Great For
✓ Easing everyday stresses and muscular tension
✓ Fighting off colds with eucalyptus oil
vapour fumes
✓ Bathing in a hot bath after a long, stressful day
An ultra-rich intensive body balm blended with a trio
of nature’s hydration hero oils.
MOISTURE THERAPY
Triple Oil Body Butter
250ml
RSP £14.50, Trade £8.06
Stock Code ORB001
Key Benefits
Selling Tips
✓ Melts into the skin to soften, smooth and
provide a long-lasting moisture boost
✓ Avocado, Coconut and Sweet Almond Oil
melt straight into the skin
✓ With added Cocoa and Shea butters to
condition skin
✓ The rich and smooth texture is quickly absorbed into
the skin – non greasy
✓ Use all over the body after bathing- including feet
and hands
✓ Delicious nutty scent
✓ Can be used after sun exposure to soothe and cool
the skin
✓ Ease muscle soreness by gently massaging the butter
into areas of concern
Key Actives
✓ Shea Butter – known for its skin healing
properties
✓ Coconut Oil – an all-in-one natural
solution to help soothe and soften
✓ Sweet Almond Oil – balances moisture
levels in dry and irritated skin
Great For
✓ Deeply hydrating and nourishing the skin
✓ Treating dry skin conditions
✓ Leaving the skin soft and smooth for up to
24 hours
Directions
✓ Massage into your skin- be generous! Best to use after
a bath or shower when even more of the natural
hydrating ingredients are absorbed into the skin.
Launching Autumn 2015
Natural therapies to help
treat your wellbeing concerns
CHRISTMAS 2015
Have a Magical Christmas
Bath & Body Heroes
RSP £18.00 Trade £10.01
Stock Code: MZX074
Youthful Sparkle
RSP £40.00 Trade £22.23
Stock Code: MZX073
Sleep & Moisture Therapy
RSP £35.00 Trade £19.45
Stock Code: MZX075
Contents:
Refreshing Bath Shower Gel 350ml
Silky Smooth Body Lotion 350ml
Dead Sea Bath Salts 500g
Contents:
Pro-Cleanser 260ml
Pro-Toner 260ml
BB Cream SPF 15 50ml
24hr Marine Miracle Cream 75ml
Contents:
Deep Sleep Lavender Bath Salts 550g
Deep Sleep 6-Oil Super Serum 50ml
Triple Oil Body Butter 250ml
Gift with Purchase
Promotions
GWP CALENDER
FEBRUARY BUY IN
MAY BUY IN
AUGUST BUY IN
CONSUMER PROMO
CONSUMER PROMO
CONSUMER PROMO
FREE Spa Magik Hair Magic Serum &
Mineral Shampoo 2 x 25ml with any
2 Spa Magik products purchased
FREE Spa Magik Salt Brushing
50g with any 2 Spa Magik
products purchased
FREE Spa Magik Algimud Face
Mask 25g with any 2 Spa Magik
products purchased
Promotional Shelf Wobblers Available