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WHY AUTOTRADER.COM?
AUTOTRADER.COM DIGITAL SOLUTIONS
Reaching More Car Shoppers In More Places Than Ever Before
AutoTrader.com has always been a trusted resource for smart shoppers and a savvy
buy for automotive brands. With millions of car shoppers actively narrowing their
consideration set, AutoTrader.com Digital Solutions is here to help you reap big rewards
and make every ad dollar count.
REACH THE LARGEST AUDIENCE OF IN-MARKET CAR SHOPPERS ONLINE
Our efficient, high-impact solutions help you influence purchase decisions by delivering
the right message to the right audience at the right time.
EFFICIENT & EFFECTIVE
IN THE NUMBERS GAME, AUTOTRADER.COM WINS
Shoppers are doing more online research and making more cautious, deliberate decisions
than ever. Third-party sites like ours are a mainstay in this process, driving consideration
while consumers are shopping.
With record-breaking traffic and our audience of highly engaged shoppers, AutoTrader.
com can deliver superior exposure. This means you have an unparalleled opportunity to
influence and drive preference with a compelling brand message.
AutoTrader.com User Profile, Q4 2010
AutoTrader.com Internal Site Data, 12-Month Average
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OUR AUDIENCE
TIMING IS EVERYTHING
With two-thirds of our users still undecided on
make and model, our in-market audience comes
to AutoTrader.com not just to find the best value,
but to explore all their options. Shoppers don’t see
AutoTrader.com as an alternative to OEM sites,
but as a complement. By offering consumers the
unique ability to compare new and used vehicles
side-by-side, AutoTrader.com gives you a better
shot at converting used-car “fence-sitters” to
new-car buyers.
2010 AUTOTRADER.COM DEMOGRAPHIC PROFILE 2,3
MALE61%
AGE (Mean Years) ANNUAL INCOME (Mean)
45
$81,200
EDUCATION
College Graduate41%
Some College39%
MARRIED62%
CHILDREN IN HOUSEHOLD
45%
VISITORS SPENT 35% MORE TIME ON OUR SITE THAN OUR NEAREST COMPETITOR2
ATC User Profile, Q4 2010
comScore, Feb 2011 – Feb 2012 (13 month average)
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comScore Media Metrix, Feb 2012
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MAXIMUM EXPOSURE
BIG TIME EXPOSURE FOR YOUR BRAND
AutoTrader.com invests in our brand to help your brand succeed. Our high-impact ads air
during the biggest shows on the biggest networks. And as a proud sponsor of Major League
Baseball, BCS College Football, NFL on Fox, and NBA on TNT, AutoTrader.com will be part
of some of the most exciting sporting events of the year. We also have a big presence on
cable with hundreds of spots running on MTV, VH1, Spike, Comedy Central, and others.
www.bcsfootball.org
®
Our campaign is currently radiating across consumer channels, which include highprofile sports sponsorships with NBA, Major League Baseball, and NFL teams, as well as
innovative site takeovers, rich media banners, and much more.
We also have a strong presence at the top auto shows around the country including New
York, Detroit and Los Angeles.
WHAT’S THE RESULT?
70% of all AutoTrader.com traffic either typed “AutoTrader.com” into their URL bar, or into
a search engine1.
AutoTrader.com Internal Site Data, March 2012
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ACCESS MARKETPLACE
GET ACCESS TO MORE THAN
15 MILLION MOTIVATED AUTO SHOPPERS
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HIGH QUALITY DATA SOLUTION
MASSIVE REACH FOR DISPLAY & VIDEO
EXCLUSIVITY AND TRANSPARENCY
CAR SHOPPERS DO MORE ONLINE THAN JUST SEARCH FOR CARS,
SO CONTINUE TO REACH THEM WHEREVER THEY GO.
With the power of the Access Marketplace, you can utilize our exclusive data that you can’t
get anywhere else to target the right shoppers. Continue to keep your brand top-of-mind
with in-market shoppers from AutoTrader.com as they check the weather or a sports score,
research a home improvement project, or do any other online activity.
Multiple Data Solutions:
• Behavioral Targeting – Collected from AutoTrader.com
• Retargeting – Collected from your own website
• Third-Party Data – Integrate lifestyle and other data to supplement
AutoTrader.com shopping data
IAB Display Ads:
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300x250
728x90
160x600
180x150
IAB Video Ads:
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In-Stream Video
Companion Banner
Interactive Overlay
PowerRoll
InSynch Video Takeover
AutoTrader.com Internal Site Data, 12 month average
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