Presentation from
Let amNewYork help
Columbia Sportswear
bring the looks of the
summer to the NY DMA!
Columbia Sportswear has been delivering
quality clothing and products for the rugged
sports enthusiast since 1938, and with their
experiential campaign to get the millennial
audience, amNewYork can help create a
campaign that will drive business and excite
your consumer.
With products that have been a part of Long
Island homes for 75 years, and a vocal part
of the NYC streets for over 10 years –
Newsday Media Group can access over
4.4 million adults* in the NY DMA for
Columbia Sportswear in the largest and
most highly sought after audience in the country.
*Source: Scarborough NY, 2014 (Release 2). Includes weekly reach of Newsday print/
digital, amNewYork print/digital, Hometown Shopper and News12.com in the NY DMA.
AMNEWYORK’S PRINT/
DIGITAL AUDIENCE IS
22% MORE LIKELY TO
BE OF THE
MILLENNIAL
GENERATION (AGE
18-34) THAN NY DMA
ADULTS.
THE NEWSDAY/
AMNEWYORK PRINT/
DIGITAL AUDIENCE IS
13% MORE LIKELY TO
BE IN HOUSEHOLDS
WITH $100,000+
INCOME THAN NY
DMA ADULTS.
83% OF THE
NEWSDAY/
AMNEWYORK PRINT/
DIGITAL AUDIENCE
HAS SHOPPED IN A
CLOTHING STORE IN
THE PAST 3 MONTHS.
THE NEWSDAY/
AMNEWYORK PRINT/
DIGITAL AUDIENCE IS
9% MORE LIKELY TO
HAVE SPENT $100+
ON WOMEN’S
CLOTHING IN THE
PAST 12 MONTHS.
Source: Scarborough NY, 2014 (Release 2). NY DMA adults.
PRINT
OPPORTUNITIES
PRINT AD OPPORTUNITIES
Cover strip Ad
Full- and half-adjacent ad pages
SPRING/SUMM
LL
ER | 2015
TRAVEL
Luxury Hot Spots
Chef’s
TASTING
MENUS
LUXURY LIVING
UK
MANH ATTAN TO MONTA
JOAN JETT
Innovative Ad Unit in
amNewYork’s Buzz section
L.I.’s Rock and
Roll Hall of Fame
Inductee
HOMEDESIGN
RTIBLES
ON, HOT CONVE
SPRING FASHI
UNITY
VIBRANT COMM
, BABYLON: A
Full page print adjacency
in Luxury Living
DIGITAL
OPPORTUNITIES
SECRETS OF NEW YORK
Print and digital sponsorship of one of our most popular features. Total ownership of an upcoming interac7ve sec7on, and within all print, including: • Full branding (skin, video wall, complete SOV on all impressions) of digital sec7on • Branded Content (print and digital) on “Secrets of New York” • Co-‐branding of launch campaign for amNewYork Secrets of New York microsite
“Secrets of New York” digital sec7on, including: street teams; coupon incen7ve to ﬁrst 5,000 visitors to site and s7cky note promo7on on print edi7on driving to new web sec7on
And...soon to be a regular feature on WNBC’s NY Live show with appearances by amNewYork editors and columnists. Glossy
amNewYork
cover wrap
promoted by our street team
WNBC NY Live’s Jacque Reid and
amNewYork editor Nina Ruggiero
LOOK OF THE DAY/DRESS LIKE A NEW YORKER
Columbia Sportswear can also be our launch partner for unique print and digital content designed to drive business, including: • Columbia Sportswear Look of the Day -‐ a print and digital tac7c to drive our audience to Columbia Sportswear for the deals of the day Look of the Day
in amNewYork
Style section
• Dress Like A New Yorker -‐ a digital feature with appeal to the tourist consumer Photo gallery on amNY.com
Look of the Day on amNewYork app
STREET STYLE VOTING CONTEST
Newsday social photo grid
A promo7onal contest operated by Newsday.com that has New York na7ves send in their Look for inclusion on a vo7ng contest — the grand prize winner will get a massive shopping spree at Columbia Sportswear and win a feature in a Columbia Sportswear ad.
Native content
on amny.com Columbia Sportswear
ad featuring winner WITH A COMBINED PRINT AND DIGITAL
AUDIENCE OF
1.5 million adults
amNEWYORK IS ALL THE NEWS YOU NEED
IN A NEW YORK MINUTE
amNewYork is New Yorkers’ source for essential news and
information about New York City - 24 hours a day and seven days a week.
Since launching in 2003, amNewYork has become part of the fabric
of the city. And whether it’s in print, on the web or in app, it’s hard to
walk a few blocks or ride transit without seeing someone reading
amNewYork.
amNewYork is a valuable part of Cablevision’s Newsday Media
Group. We can offer advertisers unique advertising packages
across multiple properties in a way no other entity in the New York
DMA can.
Source: Scarborough NY, 2014 (Release 2), NY DMA, Integrated Newspaper Audience
For 75 years, Long Island businesses have turned to a single source
to market their products and services – Newsday. Today, Newsday
has evolved into so much more than a newspaper.
Newsday’s award-winning journalists strive each day to produce the
highest quality and locally focused print and digital coverage that
makes Newsday and Newsday.com the newspaper of choice for 1.3
million, or 60%, of Long Island adults every week.1
Newsday remains unbeaten for the highest Daily and Sunday
readership penetration2 among the top metropolitan newspapers,
ensuring your advertising message gets to not only more people,
but also more people with disposable incomes.
Sources: 1Scarborough NY, 2014 (Release 2); 2Scarborough Newspaper Penetration
Report, 2013 (Release 2), based on top 30 markets ranked by adult population.
For all inquiries and additional
information contact:
Stefanie Angeli
Sr. Director National Sales
646-293-9424
Matt Dooley
National Advertising Sales
646-293-9467
240 West 35th Street, 9th Floor
New York, New York 10001