Presentation from Let amNewYork help Columbia Sportswear bring the looks of the summer to the NY DMA! Columbia Sportswear has been delivering quality clothing and products for the rugged sports enthusiast since 1938, and with their experiential campaign to get the millennial audience, amNewYork can help create a campaign that will drive business and excite your consumer. With products that have been a part of Long Island homes for 75 years, and a vocal part of the NYC streets for over 10 years – Newsday Media Group can access over 4.4 million adults* in the NY DMA for Columbia Sportswear in the largest and most highly sought after audience in the country. *Source: Scarborough NY, 2014 (Release 2). Includes weekly reach of Newsday print/ digital, amNewYork print/digital, Hometown Shopper and News12.com in the NY DMA. AMNEWYORK’S PRINT/ DIGITAL AUDIENCE IS 22% MORE LIKELY TO BE OF THE MILLENNIAL GENERATION (AGE 18-34) THAN NY DMA ADULTS. THE NEWSDAY/ AMNEWYORK PRINT/ DIGITAL AUDIENCE IS 13% MORE LIKELY TO BE IN HOUSEHOLDS WITH $100,000+ INCOME THAN NY DMA ADULTS. 83% OF THE NEWSDAY/ AMNEWYORK PRINT/ DIGITAL AUDIENCE HAS SHOPPED IN A CLOTHING STORE IN THE PAST 3 MONTHS. THE NEWSDAY/ AMNEWYORK PRINT/ DIGITAL AUDIENCE IS 9% MORE LIKELY TO HAVE SPENT $100+ ON WOMEN’S CLOTHING IN THE PAST 12 MONTHS. Source: Scarborough NY, 2014 (Release 2). NY DMA adults. PRINT OPPORTUNITIES PRINT AD OPPORTUNITIES Cover strip Ad Full- and half-adjacent ad pages SPRING/SUMM LL ER | 2015 TRAVEL Luxury Hot Spots Chef’s TASTING MENUS LUXURY LIVING UK MANH ATTAN TO MONTA JOAN JETT Innovative Ad Unit in amNewYork’s Buzz section L.I.’s Rock and Roll Hall of Fame Inductee HOMEDESIGN RTIBLES ON, HOT CONVE SPRING FASHI UNITY VIBRANT COMM , BABYLON: A Full page print adjacency in Luxury Living DIGITAL OPPORTUNITIES SECRETS OF NEW YORK Print and digital sponsorship of one of our most popular features. Total ownership of an upcoming interac7ve sec7on, and within all print, including: • Full branding (skin, video wall, complete SOV on all impressions) of digital sec7on • Branded Content (print and digital) on “Secrets of New York” • Co-‐branding of launch campaign for amNewYork Secrets of New York microsite “Secrets of New York” digital sec7on, including: street teams; coupon incen7ve to first 5,000 visitors to site and s7cky note promo7on on print edi7on driving to new web sec7on And...soon to be a regular feature on WNBC’s NY Live show with appearances by amNewYork editors and columnists. Glossy amNewYork cover wrap promoted by our street team WNBC NY Live’s Jacque Reid and amNewYork editor Nina Ruggiero LOOK OF THE DAY/DRESS LIKE A NEW YORKER Columbia Sportswear can also be our launch partner for unique print and digital content designed to drive business, including: • Columbia Sportswear Look of the Day -‐ a print and digital tac7c to drive our audience to Columbia Sportswear for the deals of the day Look of the Day in amNewYork Style section • Dress Like A New Yorker -‐ a digital feature with appeal to the tourist consumer Photo gallery on amNY.com Look of the Day on amNewYork app STREET STYLE VOTING CONTEST Newsday social photo grid A promo7onal contest operated by Newsday.com that has New York na7ves send in their Look for inclusion on a vo7ng contest — the grand prize winner will get a massive shopping spree at Columbia Sportswear and win a feature in a Columbia Sportswear ad. Native content on amny.com Columbia Sportswear ad featuring winner WITH A COMBINED PRINT AND DIGITAL AUDIENCE OF 1.5 million adults amNEWYORK IS ALL THE NEWS YOU NEED IN A NEW YORK MINUTE amNewYork is New Yorkers’ source for essential news and information about New York City - 24 hours a day and seven days a week. Since launching in 2003, amNewYork has become part of the fabric of the city. And whether it’s in print, on the web or in app, it’s hard to walk a few blocks or ride transit without seeing someone reading amNewYork. amNewYork is a valuable part of Cablevision’s Newsday Media Group. We can offer advertisers unique advertising packages across multiple properties in a way no other entity in the New York DMA can. Source: Scarborough NY, 2014 (Release 2), NY DMA, Integrated Newspaper Audience For 75 years, Long Island businesses have turned to a single source to market their products and services – Newsday. Today, Newsday has evolved into so much more than a newspaper. Newsday’s award-winning journalists strive each day to produce the highest quality and locally focused print and digital coverage that makes Newsday and Newsday.com the newspaper of choice for 1.3 million, or 60%, of Long Island adults every week.1 Newsday remains unbeaten for the highest Daily and Sunday readership penetration2 among the top metropolitan newspapers, ensuring your advertising message gets to not only more people, but also more people with disposable incomes. Sources: 1Scarborough NY, 2014 (Release 2); 2Scarborough Newspaper Penetration Report, 2013 (Release 2), based on top 30 markets ranked by adult population. For all inquiries and additional information contact: Stefanie Angeli Sr. Director National Sales 646-293-9424 Matt Dooley National Advertising Sales 646-293-9467 240 West 35th Street, 9th Floor New York, New York 10001
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