LINE FREE COINS
【Japan】
FREE COINS Video / “Official Account Friends Boost”
Media Guide (April - June 2015)
© LINE Corporation
What is LINE Free Coins?
LINE Free Coins is a service that rewards users with free LINE Coins for fulfilling
certain conditions. Currently, the service can be used for the downloading of apps
(CPI) , viewing of videos (CPV) or increasing friends(CPF).
Download
App
Watch
Increase
Video
Friends
…the user will receive LINE Coins,
By selecting a promotion on the Free
the virtual currency used in LINE.
Coins page and fulfilling the
Once a user collects 50~150 Coins,
conditions stated…
they can exchange them for any one
set of stickers or themes.
© LINE Corporation
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Free Coins User Demographics (Gender, Age, Occupation)
Gender
Age
50～
Occupation
Others
12-19
20-24
Female
Male
Office Worker
40-49
25-29
35-39
30-34
Female users are
slightly larger
Student
used in wide range of age
House wife
/Part time worker
office workers with largest
proportion, followed by
house wives and students
Source: Online survey by Macromill, Inc. (Jan 2015, LINE users aged 15-69, sample size: 2060)
© LINE Corporation
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Free Coins User Demographics (Region)
Region
Hokkaido
User distribution is similar to national population
percentages.
Chubu
Tohoku
Kinki
Chugoku
Kyushu/Okinawa
Kanto
Shikoku
Source: Online survey by Macromill, Inc. (January 2015, LINE users aged 15-69, sample size: 2,060)
© LINE Corporation
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FREE COINS Video
Introduction to Video Ads (CPV)
Standard
Standard Premium
Brand Spot
© LINE Corporation
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What is LINE Free Coins CPV?
LINE Free Coins CPV allows users to receive Free Coins that can be used to purchase
paid stickers when they view the video, to be advertised, until the end.
(CPV=Cost Per View)
Select and View
Finish watching the video and
Users could choose move to
receive Free Coins
the designated landing page
© LINE Corporation
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The Smartphone Commercial Platform
In LINE Free Coins CPV, you can air your commercial videos to LINE users.
© LINE Corporation
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Background: Video view on smartphone has increased
Video view on smartphone has exceeded 80% and
More than 50% watch at least once a week.
Online Video View on Smartphones
Frequency
"Experienced video view“
Nearly every day
Out of all users
Less than once a month
83.5％
Once a week
Once a month
More than once a week… Total 51.2%
Source: Hakuhodo DY group smart device center, Smartphone users in Japan, sample size:1000 Nov. 2013
© LINE Corporation
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Background: Smartphone; Video device different from TV
TV can only be watched at home, while smartphones could be used to watch videos at
pockets of time.
Online Video View on Smartphones
TV
Smart Phone
When travelling on the bus/train
In pockets of time before meeting someone
Watched at
Waiting time at the station/bus stop
Pockets of Time
At break time of work/study
In the toilet
In the bath
When talking with friends
When having meal alone
When relaxing at living room/bed
Others
Source: Macromill, March 2013, smartphone users aged 15-69, sample size: 522
© LINE Corporation
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Strengths of LINE Free Coins CPV
1
Maximum Smartphone Reach through LINE
2
High Viewer Engagement
3
Expectation of Post-View Actions
© LINE Corporation
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Strength 1: Largest reach on smartphone
Over 58 million users who use every day. Reach as large as *mass media.
*TV: Reach as large as 14% audience rate (in Japan 1% audience rate is estimated as around 1 million people)
*Newspaper: Japanese top 5 newspaper circulation is around 5 million copies
Number of Users
in JP *1
Active Rate *2
58 Million
63.6％
+OVER
DAU
45.6% of JP's entire population
Users who use every day
*1 Source: Survey by LINE Corp.
*2 DAU = Daily Active User (Users who have used the app once or more a day)
Source: Online survey by Macromill, Inc. (Jan 2015, LINE users aged 15-69, sample size: 2060)
© LINE Corporation
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Strength 2: High Viewer Engagement
By giving rewards that enable them to buy stamps, we can motivate the users to
actively finish watching. During test runs, over 80% of users watched the videos
regardless of the length.
Watch Video
Finish Watching (Get Coins)
Average video view
completion rate during
the trial run
30 Seconds Video
91%
60 Seconds Video
84%
※Average figure of December 2014 to
January 2015 for CPV ad in Japan
© LINE Corporation
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Strength 3: Expectation of Post-View Actions
You can specify where you want users to be directed after the video has been viewed,
in order to trigger specific user interactions.
Brand Website
App Download
Page
Users can be
redirected to a
webpage of your
choice.
You can also direct links
to the App market.
© LINE Corporation
Other LINE
Services
You can direct users to
a sticker download page,
Official Account home
page or an add friend
page.
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User Flow for Free Coins CPV
Android Version LINE App > More
Designated Landing Page
List of Promotions
Promotion Details
Promotion Details (Play Video)
Finish Viewing (Coins Rewarded)
*Paid Stickers could be purchased with 50-100 coins.
© LINE Corporation
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Introduction to each Category
Standard
Brand Spot
Order available from
A menu which guarantees a
100,000 views, low
launch period of 1 week,
budget menu.
regardless of the number of
viewers.
© LINE Corporation
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Android
Standard for Android
Title
Details
CV Point
Complete video view (maximum 60 seconds)
Monday-Friday (week days) slots unlimited
Number of Slots
*If desired release date is national holiday, it may be postponed to the next business day. Please
inquire beforehand.
*Order in the list: New campaign will be shown at the top. Campaigns launched on the same day
will be shown in rotation.
*Launching date to 1st April from 30th June
Release date
Monday-Friday (week days) 11:00 JST
1 week or until target views are completed, whichever comes first.
Price (excludes tax)
0.20 USD
Number of Complete
Views (Unique)
100,000-500,000
User Reward
1 Coin
Rivalry exclusion
None
Report
imp/click/ctr/conversion/cvr/transition
Points to Note
-
*Daily cap is not available.
*Could be checked on the dashboard
-
Standard
11:00 JST
*Partners cannot request the number of coins
Corresponding OS: Versions higher than Android OS 4.0
Campaigns by LINE may also be running in the same offer wall
Release period and number of slots may change with a prior notice by LINE.
As a general rule, promoting more than one product in one campaign is forbidden.
However, if more than one product is promoted, it must be edited and executed as
a single video.
Format of video file must be mpeg4
Mon
Tue
Wed
Thu
N mark
Slots unlimited
N mark
© LINE Corporation
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iOS
Standard for iOS
Title
Details
CV Point
Complete Video View (Maximum 60 seconds)
Monday-Friday (Week days) slots unlimited
Number of Slots
Release date
*If desired release date is national holiday, it may be postponed to the next business day.
Please inquire beforehand.
*Order in the list: New campaign will be shown at the top. Campaigns launched on the same
day will be shown in rotation.
*Launching date to 1st April from 30th June
Monday-Friday (Week days) 11:00 JST
1 week or until target views are completed, whichever comes first.
*Daily cap is not available.
Price (excludes tax)
0.20 USD
Number of Complete
Views (Unique)
100,000-500,000
User Reward
2 Coins
Rivalry Exclusion
None
Report
imp/click/ctr/conversion/cvr/transition
*Could be checked on the dashboard
-
Points to Note
-
Standard
11:00 JST
*Partners cannot request the number of coins
Corresponding OS: Versions higher than iOS OS 4.9.2 (Also updating LINE app to
version higher than 4.8)
LINE related service may be published at the same time.
Release period and number of slots may change with a prior notice by LINE.
As a general rule, promoting more than one product in one campaign is forbidden.
However, if more than one product is promoted, it must be edited and executed as
a single video.
Format of video file must be mpeg4.
Mon
Tue
Wed
Thu
N mark
Slots unlimited
N mark
© LINE Corporation
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iOS
Android
Standard Premium (for both OS / Selectable)
Title
Details
CV Point
Complete Video View (Maximum 60 seconds)
Monday-Friday (Week days) slots unlimited
Number of Slots
Release date
*If desired release date is national holiday, it may be postponed to the next business day.
Please inquire beforehand.
*Order in the list: New campaign will be shown at the top. Campaigns launched on the same
day will be shown in rotation.
*Please note that the start time will be the same when launching the campaign in both OS.
*Launching date to 1st April from 30th June
Monday-Friday (Week days) 11:00 JST
1 week or until target views are completed, whichever comes first.
*Daily cap is not available.
Price (excludes tax)
100,000USD (per unit: 0.20USD)
⇒60,000USD(per unit:0.12USD)
*Subject to campaign which launch before 30th June,2015
Number of Complete
Views (Unique)
500,000
User Reward
iOS: 2 Coins Android: 1 Coin
Rivalry Exclusion
None
Report
imp/click/ctr/conversion/cvr/transition
Standard
11:00 JST
*Could choose the number of viewers on each OS
*Partners cannot request the number of coins
*Could be checked on the dashboard
Mon
Tue
Wed
Thu
N mark
Slots unlimited
N mark
© LINE Corporation
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Android
Brand Spot for Android
Title
Details
CV Point
When campaign period ends
Number of
Slots
Tuesday/Thursday 2 slots/each day
Release date
Tue/Thu 11:00 JST
Release period
*For cancellation after release, LINE will charge full price
*Launching date to 2nd April from 30th June
1 week
*predicted imp: 25,000,000 *predicted complete view: 400,000-800,000
*campaign will show in random rotation
Price
(excludes tax)
60,000 USD
User Reward
1 Coin (distributed when user completes view)
Report
imp/click/ctr/conversion/cvr/transition
*Could be checked on the dashboard
Points to Note
*Partners cannot request the number of coins
-
Standard
11:00 JST
Corresponding OS：Versions higher than Android OS 4.0
Campaigns by LINE may also be running in the same offer wall
Release dates and number of slots may change. We will let the partners know.
Partners may change the video once during the period. Partners willing to change
the videos should submit the material on the first publication.
Only a single product can be promoted in one video. If promoting more than one
product, the video must be edited so it is executed as a single video.
Format of video file must be mpeg4
Mon
Tue
２slots
© LINE Corporation
Wed
Thu
Fri
2 slots
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iOS
Brand Spot for iOS
Title
Details
CV Point
When campaign period ends
Number of
Slots
Tuesday/Thursday 2 slots/each day
Release date
Tue/Thu 11:00 JST
Release period
*For cancellation after release, LINE will charge full price
*Number of slots may change in prior notice by LINE.
*Launching date to 2nd April from 30th June
1 week
*predicted imp: 25,000,000 *predicted complete view: 500,000-900,000
*campaign will show in random rotation
Price
(excludes tax)
60,000 USD
User Reward
2 Coin (distributed when user completes view)
Report
imp/click/ctr/conversion/cvr/transition
*Partners cannot request the number of coins
*Could be checked on the dashboard
-
Points to Note
-
Standard
11:00 JST
Corresponding OS: Versions higher than iOS OS 4.9.2 (Also updating LINE app to
version higher than 4.8)
Campaigns by LINE may also be running in the same offer wall
Release dates and number of slots may change. We will let the partners know.
Partners may change the video once during the period. Partners willing to change
the videos should submit the material on the first publication.
Only a single product can be promoted in one video. If promoting more than one
product, the video must be edited so it is executed as a single video.
Format of video file must be mpeg4
Mon
Tue
２slots
© LINE Corporation
Wed
Thu
Fri
2 slots
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iOS
Android
Brand Spot (for both OS / Selectable)
Title
Details
CV Point
When campaign period ends
Number of Slots
Tuesday/Thursday 2 slots/each day
Release date
Tuesday and Friday 11:00 JST
*For cancellation after release, LINE will charge full price
*Launching date to 2nd April from 30th June
1 week
Release period
*predicted imp: 50,000,000
*predicted complete view: 900,000-1,700,000
*campaign will show in random rotation
Price (excludes tax)
120,000 USD ⇒ 100,000 USD
*period subject to cases posted by 30th June,2015
Republication
None
User Reward
iOS: 2 Coins Android: 1 Coin
Report
imp/click/ctr/conversion/cvr/transition
Standard
11:00 JST
*Partners cannot request the number of coins
*Could be checked on the dashboard
Mon
Tue
２slots
© LINE Corporation
Wed
Thu
Fri
2 slots
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CPV Report Summary
Sample of what the actual dashboard looks like:
Promotion Details
Abbreviation on
Dashboard
Description
Details
impression
Impressions
Number of times the promotion’s details page was viewed
play
Video views
Number of times users have viewed the video
ctr
Video view rate
Calculated as a ratio of “plays” from “impressions”
complete view
Completed views (unique)
Number of unique users who viewed video to completion
cvr
Completed view rate
Calculated as a ratio of “complete views” from “plays”
transition
Number of transitions
Number of users redirected to the post-action landing page
※The Report Summary can confirm numerical value by each OS.
© LINE Corporation
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Tracking Limitations
The supported tracking options depend on the post-view
action required by client.
App Market
- URL redirection supported
- Install LINE Referrer tracking
not supported
WEB
Landing Page
- URL redirection supported
PAGE
(LP)
Streaming Video
LINE service
- Use of Embed Tag not supported
- 3rd streaming sources not supported
・Official Account
・Sticker download page
・Page for adding OA as friend
© LINE Corporation
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Frequently asked questions (FAQ): Free Coins CPV
Tracking and LTV measurement
Q. Is it possible to measure LTV?
A. From the Free Coins reporting tool (dashboard)
(dashboard) only a limited number of metrics can be
metrics can be tracked. (See Report Summary page
Summary page for more details). If using 3rd party
3rd party tracking tools, it is possible to use a
a tracking (redirect) URL in order to measure LTV
measure LTV through the tool. Please understand
understand that since postbacks are not enabled,
enabled, there is a high chance of disparity in
in conversion numbers from any 3rd party tracking
tracking tool.
Q.
Is it possible to perform a test of the
tracking URL before the campaign is
launched?
Tracking and Conversion Point
Campaign Operation
Q.
Do you acquire or use personal information for
tracking purposes?
Q.
A.
No, we do not acquire or use any personal
information, or use tracking data for secondary
purposes.
A.
Q.
Q. Is it possible to cap the daily number of views?
A. No, campaign will end when the target number
Can users who have already installed the
published app receive Free Coins?
A.
For campaigns that directly link to an app, it is
possible to check if the app is already installed, and
filter users so they are not eligible for the campaign.
However, users who have deleted the app before
the campaign starts, will be considered eligible and
still receive the Free Coins.
Is it possible to request a specific campaign
start date and time?
Start date and time is Monday-Friday 11:00
JST (or 16:00 JST in some countries)
of views is reached or once the campaign period
ends, or whichever comes first.
Q.
Is it possible to stop the campaign before the
campaign period ends?
A. In principle, we do not allow the campaign to be
stopped short unless under exceptional
circumstances. (i.e. server issues, or problems
related to the service) Please inform us if you
notice any problems with the service or experience
unexpected issues.
A. We ask partners to carry out the tracking test.
LINE generally does not carry out the test
(excluding special cases). Please note, we do not
guarantee the accuracy or performance of any 3 rd
party tracking tool.
Q.
Are there any limitations on the number of
times the tracking URL be redirected?
A. Yes, we strongly recommend that redirecting be
limited to 3 times.
© LINE Corporation
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“Official Account Friends Boost”
Introduction to “Official Account Friends Boost” (CPF)
“Account Friends Boost”
“Account Friends Boost” Premium”
© LINE Corporation
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What is LINE Free Coins “Official Account Friends Boost”?
LINE Free Coins “Official Account Friends Boost” is an effective method to tap into the
pool of 58 million registered users in Japan, and increase “Friends” for your LINE
Official Account. As it is performance based product, there is minimal risk to your
budget caps and you are able to acquire users in a effective and strategic manner.
Add Official Account as Friend
Receive Coins
© LINE Corporation
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User Flow of “Official Account Friends Boost”
LINE App > More
List of Promotions
Promotion Details (Add as Friend)
※Report:
imp
Get Coins
Tap the Get Coins Button
Add Official Account as Friend
※Report:
click
※Report:
cv
© LINE Corporation
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“Official Account Friends Boost”
iOS
Android
Title
Details
CV Point
After added as friend and tap on the “Get Coins” button
Platform
LINE Android/iOS *Only For Japan
Number of Slots (iOS/Android)
Tuesday/Thursday 2 slots/each day
Release date
Every Tuesday/Thursday 11:00 JST
Price
(excludes tax)
0.20 USD
Order Quantity (Total)
100,000
User Reward
1 Coin
Report
Number of: impression, click, added friends
Points to Note
- If number of added friends do not reach the target within 1 week, advertisers
will be charged only for the consumed amount*CPF 0.2 USD.
- Please note that since some users may block after adding as friend, some may
not be counted as valid friend.
- For orders over 100,000 or more than one time, please inquire sales person in
charge.
- Users who are already friends with the account or those who have blocked the
accounts are not subject to the campaign.
- Please check the campaign progress from the dashboard LINE provides.
- Campaign could be launched on holidays as well.
*Launching date from 2nd April to 30th June
*Partners cannot request the number of coins
© LINE Corporation
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“Official Account Friends Boost” Premium
iOS
Android
Title
Details
CV Point
After added as friend and tap on the “Get Coins” button
Platform
LINE Android/iOS *Only For Japan
Number of Slots (iOS/Android)
Tuesday/Thursday 2 slots/each day
Release date
Every Tuesday/Thursday 11:00 JST
Campaign Price
Special Price 50,000 USD (per unit: 0.17 USD)
*subject to campaigns launched by 30th June, 2015
Order Quantity (Total)
300,000
User Reward
1 Coin
Report
Number of: impression, click, added friends
Points to Note
- If number of added friends do not reach the target within 1 week, advertisers
will be charged only for the consumed amount*CPF 0.2 USD.
- Please note that since some users may block after adding as friend, some may
not be counted as valid friend.
- For orders over 100,000 or more than one time, please inquire sales person in
charge.
- Users who are already friends with the account or those who have blocked the
accounts are not subject to the campaign.
- Please check the campaign progress from the dashboard LINE provides.
- Campaign could be launched on holidays as well.
*Launching date from 2nd April to 30th June
*Partners cannot request the number of coins
© LINE Corporation
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CPF Report Summary
Sample of what the actual dashboard looks like:
Promotion Details
Abbreviation on
Dashboard
Description
Details
impression
Impressions
Number of times the promotion’s details page was viewed.
click
Number of Clicks
Number of times users have been led to "add as friend"
page
ctr
Click through rate
Calculated by “clicks” ÷ “impressions”
conversion
Number of added friends
Number of users who have added as friends and returned
to Free Coins page within 24 hours
cvr
Rate of added friends
Calculated by “conversions” ÷ “clicks”
© LINE Corporation
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LINE FREE COINS
Price List
From Application to Campaign Launch
For Further Details
© LINE Corporation
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Price List (FREE COINS Video)
【Android】
Country
Menu
Release date *1
Release time *4
Release
period *2
Price
(excludes tax)
Number of
views *3
User rewards *5
Standard
Mondays – Friday
(slots unlimited)
11:00
1 week
CPV 0.20 USD
100,000～
500,000
1 Coin
Brand Spot
Tuesday・Thursday
(2 slots / day）
11:00
1 week
60,000 USD
ー
1 Coin
Menu
Release date *1
Release time *4
Release
period *2
Price
(excludes tax)
Number of
User rewards *5
views *3
Standard
Monday – Friday
(slots unlimited)
11:00
1 week
CPV 0.20 USD
100,000～
500,000
2 Coin
Brand Spot
Tuesday・Thursday
(2 slots / day) *6
11:00
1 week
60,000 USD
ー
2 Coin
Menu
Release date *1
Release time *4
Release
period *2
Price
(excludes tax)
Standard
Premium
Monday – Friday
(slots unlimited)
11:00
1 week
60,000 USD
500,000
*7
*8
Brand Spot
Tuesday・Thursday
(2 slots / day) *6
11:00
1 week
100,000 USD
JP
【iOS】
Country
JP
【both OS】
Country
JP
Number of
User rewards *5
views *3
*7
ー
Android：1 Coin
iOS：2Coin
Android：1 Coin
iOS：2Coin
*1 If desired release date is national holiday, it may be postponed to the next business day. Please inquire beforehand.
*2 Campaigns will end in 1 week or when the target views are completed.
*3 We cannot receive campaigns below the minimum number of complete views.
If a partner wants to exceed the maximum number, please inform the sales staff.
*4 Release time is set to Japanese time.
*5 We may change the number of user rewards. Partners cannot request the number of coins.
*6 Number of slots may change in prior notice by LINE.
*7 Subject to campaign which launch before 30th June,2015
*8 Please note that the start time will be the same when launching the campaign in both OS.
© LINE Corporation
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Price List (Official Account Friends Boost)
【Android/iOS】
Country
Menu
Release date *1 Release time *4
Release
period *2
Price (excludes
tax)
Number of
views *3
User
rewards *5
Official Account
Friends Boost
Tuesday・
Thursday
(2 slots / day)
11:00
1 week
CPF 0.20 USD
100,000
1 Coin
Official Account
Friends Boost
Premium
Tuesday・
Thursday
(2 slots / day)
11:00
1 week
50,000 USD
300,000
1 Coin
JP
*1 If desired release date is a national holiday, it may be postponed to the next business day. Please inquire beforehand.
*2 Campaigns will end in 1 week or when the target views are completed.
*3 We cannot receive campaigns below the minimum number of complete views.
If a partner wants to exceed the maximum number, please inform the sales staff.
*4 Release time is set to Japanese time.
*5 We may change the number of user rewards. Partners cannot request the number of coins.
© LINE Corporation
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From Application to Campaign Launch
STEP 1
Review
Please send details of the app/video intended to be promoted
on LINE Free Coins. We will conduct a review on suitability.
STEP 2
Fix Date
Please contact us with your preferred campaign start date
and we will inform you on its availability.
STEP 3
Application
Please submit your application form (Insertion Order) at least
5 business days before date of commencement.
STEP 4
Publication
Material
Please fill out the publication form and submit all relevant
materials. (For CPV, final video will be reviewed at this point)
STEP 5
Report
The Free Coins reporting tool (dashboard) login details will
be provided before commencement.
STEP 6
Campaign
Launch
Campaign will generally start from 11:00 am (JST) on the
date of commencement.
※1. Application (Insertion Order) and submission of publication material must be completed at least 5 business
days prior to campaign commencement.
※2. Application (Insertion Order) is to be received via email with no exception. Reservations for slots are
processed in the order they are received. (Please include [email protected] in CC)
※3. Reservation period is a maximum of 5 business days. Payment must be completed within the reservation
period, otherwise the slot reservation will be cancelled.
※4. Please download the publication material template from here: http://freecoins.line.me/en/mediaguide
© LINE Corporation
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For Further Details
 Cancellation Policy
We do not accept cancellations or change in campaign dates once the application is processed.
 Applications (Insertion Order)
Before submitting your application, clients must agree to the following:
Basic Terms and Conditions of LINE Business Partners
http://freecoins.line.me/docs/contracts/line_freecoins_basic_jp.pdf [Original Japanese]
http://freecoins.line.me/docs/contracts/line_freecoins_basic_en.pdf [English Translated]
Specific Terms and Conditions of LINE Services for Business Partners: "LINE Free Coins”
http://freecoins.line.me/docs/contracts/line_freecoins_specific_jp.pdf [Original Japanese]
http://freecoins.line.me/docs/contracts/line_freecoins_specific_en.pdf [English Translated]
Guideline of LINE Free Coins
http://freecoins.line.me/guideline/ja/ [Original Japanese]
http://freecoins.line.me/guideline/en/ [English Translated]
 Inquiries
Please contact our sales representative to discuss your advertising needs.
Email: [email protected]
The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.
© LINE Corporation
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