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ABOUT US
POLITICO is a global nonpartisan politics and policy news organization, headquartered in Washington,
D.C. In April 2015, a European edition of the publication launched through a joint venture with the leading
digital publisher in Europe, Axel Springer.
Based in Brussels, POLITICO’s European edition covers the politics, policy and personalities of the European Union. The publication also has reporting assets in key capitals across Europe, making it the first
publication to truly connect the dots between the Continent’s biggest power players. Our journalism lives
online at POLITICO.EU; in print via a weekly newspaper distributed in Brussels, Berlin, Paris, London and
Luxembourg; and through newsmaking events.
Our name says it all. We reach the most influential people
in Europe– an audience that we call “POLITICOS”
ARE YOU REACHING THEM?
PRINT CIRCULATION
TOTAL COPIES DISTRIBUTED
Austria
Belgium
Czech Republic
Denmark
Ireland
Finland
24
12,030
20
30
47
40
France
Germany
Greece
Hungary
Italy
Luxembourg
Malta
Norway
The Netherlands
Poland
Spain
Sweden
Switzerland
United Kingdom
United States
Others
TOTAL*
4,460
2,282
12
12
54
835
14
16
720
21
28
416
6137
3,149
38
364
24,683
*April 2015
UNITED
KINGDOM
3,149
THE NETHERLANDS
720
BELGIUM
12,030
GERMANY
2,282
LUXEMBOURG
835
FRANCE
4,460
SPAIN
416
CIRCULATION BREAKDOWN
EU & GOVERNMENT INSTITUTIONS
COMMITTEE
OF REGIONS
EUROPEAN
COMISSION/EEAS
6,150
107
OTHERS
EUROPEAN
PARLIAMENT
1,850
119
Copies distributed to
staff members of EU
and other institutions *
EUROPEAN
ECONOMIC
AND SOCIAL
COMMITTEE
161
NATO
NATIONAL
PARLIAMENT
141
(PARIS, LONDON,BERLIN,
LITHUANIA, LUXEMBOURG)
2,300
COURT OF
AUDITORS
220
COUNCIL OF
MINISTERS
327
*May 2015
TRAFFIC FIGURES & PROJECTIONS
APRIL 21 TO MAY 21
TOTAL
UNIQUE USERS
750,000
TOTAL
VISITS
1,200,000
TOTAL
PAGE VIEWS
2,000,000
Source: Adobe Omniture
POLITICO NEWSPAPER
Display print advertising
FULL PAGE
1/4 PAGE
2/3 PAGE
HALF PAGE
POLITICO NEWSPAPER: TECHNICAL SPECIFICATIONS
SIZE:
DEADLINE:
• Double page: 375 * 240
• 2/3 page: 240 * 240
• 1/2 page: horizontal 170 * 240
or vertical 350 * 120
• 1/4 page: 170 * 120
• Booking confirmation - Wednesday 5 pm the week
before publication
• Artwork Monday 11.30 am, three days before publication
All sizes are provided in mm.
Height x width
TECHNICAL INFORMATION FOR ARTWORK
• High quality resolution of minimum 300 dpi
• PDF files produced with Acrobat Distiller ONLY, saved as Press Optimized or better as NewspaperAds_1v4
(from Ghent PDF Workgroup - 2008 specifications - PDF-1a and certified if possible
• Illustrator EPS is the best format for all line art and logos. EPS files must include all fonts and images (we prefer
fonts to be vectorized when supplying Illustrator EPS files)
• High resolution JPEG or TIFF image files (resolution 300 dpi) always in CMYK (no RGB files)
• To have your ad displayed correctly in the newspaper, it is important that all pictures and artwork are assigned
the ISO Web Coated profile. Percentage of CMYK colours in your artwork must be at least 10% (preferably 15%)
• Always use Postcript or OpenType fonts (no TrueType or MM Fonts)
• When using light text on dark background, please use sans-serif fonts only and ensure the text is large enough to be
legible in a newspaper (minimum 9 points). Text under 10 points needs to be black only (no CMYK separations).
• When delivered by mail all the files must be included in a folder that needs to be compressed either as .zip or .sit
• Use of POLITICO fonts or POLITICO colour schemes is not allowed
POLITICO ONLINE
Display online advertising
LEADERBOARD EXTRA LARGE
VIDEO
LEADERBOARD
DOUBLE MPU
SKIN
HIGH IMPACT UNIT
POLITICO ONLINE: TECHNICAL SPECIFICATIONS
ONLINE BANNERS:
Leaderboard
• Online - Extra large: 970 * 90 px (+ additional Retina which is optional: 1940 * 180px)
• Online - normal: 728 * 90 px (+ additional Retina which is optional: 1440 * 180px)
• Mobliles: 320 * 50 px (+ additional Retina which is optional: 640 * 100px)
MPU
• Normal: 300 * 250 px (+ additional Retina which is optional: 600 * 500px)
• Double: 300 * 600 px (+ additional Retina which is optional: 600 * 1200px)
DEADLINE:
• Booking confirmation - Wednesday 5 pm the week before publication
• Artwork Monday 11.30 am, three days before publication
DELIVERY:
•
•
•
•
•
•
File size: Maximum 40kb for 1:1 ratio, max 110 kb for 2:1 ratio.
Formats: JPG or GIF (static, animated or email ads)
Delivery methods: email or FTP (request information from the sales team)
Flash creatives: must be supplied with GIF (animated or static) or JPG backup version
Destination URL must be embedded within the SWF file
Maximum flash version 10.1
POLITICO SPONSORED CONTENT
HOMEPAGE VERSION
WEB VERSION
PRINT VERSION
POLITICO SPECIAL REPORTS
POLITICO’s in-depth insight and analysis reports on European
politics and policy issues.
2015
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June 25: eHealth & mHealth
Early September: Liquified Natural Gas
September 10: Energy Union
September 24: Data Protection
September 30: Securing Health in Europe
October 15: Energy Security
October 29: Capital Markets Union
October: Copyright
November 10: Sustainable Health Care
November 12: Renewable Energy
November 26: Climate Change
December 3: POLITICO 30
December 17: POLITICO Calendar
POLITICO NEWSLETTERS
Brussels Playbook
Brussels Influence
Morning Health Care
Morning Tech
Morning Energy
Newsletter email subject line mention:
“presented by”
Mid-newsletter text ad: 50 words and link
End of newsletter text ad: 150 words and link
Newsletter’s online edition: banners
POLITICO EVENTS
POLITICO Events is the live extension of POLITICO’s journalism.
We reach the audience that matters through the convening power of our journalists, the right promotion, extensive live coverage
and the smartest post-event syndication strategy in the market.
Scheduled events defined by POLITICO
Format: half day or full day
Open for co-sponsorships
Current scheduled events
Annual Healthcare - 10 November 2015
POLITICO 30 - 1 December 2015
Banking Union - 2 February 2016
Custom events
Single sponsor event
Formats: panel debates, one-on-one interviews, dinners