1. shopping

WELCOME TO BELARUS!
The Republic of Belarus is a country with a rapidly growing economy in the
center of Europe with a compact territory and borders equidistant from Minsk.
The volume of foreign investments into Belarus has increased
by 13 times from 2003 to 2013, and that of the international
trade by 4 times. The major trading partners are Russia, the EU
countries (Germany, the Netherlands, Poland, Italy, Latvia, and the
UK), China and Venezuela.
The main factors of investment potential are as follows:
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Geographical location. Belarus is a transit country located
between the European Union, the Customs Union and the CIS
countries.
High industrial, scientific and technical, and export capacity,
as well as highly-qualified personnel.
Favorable investment climate. Over the last years Belarus
has become one of the 10 world leading countries as for the
legislation reforms in terms of business environment
simplification.
Membership in the Customs Union and the Common
Economic Space which provides no customs borders
between Russia, Belarus and Kazakhstan, and secures “four
freedoms” starting from 2015, i.e. movement of goods,
capital, services and labor.
Security. Belarus is a country with a low crime rate.
Export in 2013: 36.8 billion US dollars
Import in 2013: 42.8 billion US dollars
Territory: 207.600 sq.km
Population: 9 million 463.8 thousand
The major trading partners (percentage share) as of 2013:
• The Customs Union countries – 50.6%
• The EU – 26.5%
• China – 4.2%
Capital: Minsk (population 1 million 901.0 thousand)
Value Added Tax (VAT) rate constitutes 20 %
Neighboring countries: Russia, Ukraine, Poland, Lithuania, Latvia
- women 54.3%
- men 45.7%
“GALLERIA MINSK” COMPLEX
The core of the “Galleria Minsk” concept, on the one hand, rests on
the idea of building a shopping and leisure center that would both
reflect the best European approaches and consider national traditions
and peculiarities of a Belarusian mentality, and, on the other hand, the
creation of a well-organized high quality trade and leisure systems.
“Galleria Minsk” is a multifunctional complex
with the total area of approximately 100 000 sq.m., which includes:
1) Shopping and leisure center:
Total area: 54 500 sq.m.;
Rental area: 36 000 sq.m.;
Supermarket area: 4500 sq.m.;
Restaurants and food-court area: 5 000 sq.m.;
Open summer terrace area: 1500 sq.m..
2) Hotel:
Brand: DoubleTree by Hilton;
Total area: 18 900 sq.m.;
Number of rooms: 194;
Sky-Restaurant on the 20th floor.
3) Parking Garage:
Total area: 27 000 sq.m.;
Number of parking spaces: 1000.
LOCATION
“Galleria Minsk” is located in the historical and cultural center of the
city of Minsk – on Pobediteley Avenue, which is one of the main
thoroughfares of the capital.
In front of “Galleria Minsk” there is the Sports Palace, a conventional
venue for city events, a recreational area on the bank of the river
Svisloch, a seasonal skating rink and carting center. It is worth noting
that a promenade area in front of “Galleria Minsk” is the broadest
walking area on Pobediteley Avenue. Most of prominent places of
interest such as one of the biggest cinemas “Moscow”, the Trinity
Suburb (the old town), the Palace of the Republic, the Upper town, the
National academic big Opera and Ballet Theater, and the Belarusian
state museum of the Great Patriotic War are located within walking
distance of “Galleria Minsk”.
However, other big shopping centers are situated at a considerable
distance of “Galleria Minsk”. There are no functioning shopping centers
Other shopping centers in Minsk (area, sq.m.):
1. Zamok: 39 050 GLA/sq.m.
5. Stolitsa: 25 000 GLA/ sq.m.
2. Arena-City: 33 270 GLA/ sq.m.
6. Green City: 40 000 GLA/ sq.m.
(under construction)
3. Galileo: 20 400 GLA/ sq.m.
4. Biggz: 31 000 GLA/ sq.m.
7. Dana Mall: 50 000 GLA/ sq.m.
(under construction)
TRANSPORT ACCESSIBILITY
The advantage of “Galleria Minsk” is its transport accessibility. Alongside “Galleria Minsk”
there are public transport stops of 11 bus and trolleybus routes, 17 shuttle bus lines, and
two metro stations: “Frunzenskaya” and “Nemiga”. A third metro station on a new line is
scheduled to be opened in the near future.
Customers who choose to arrive in “Galleria Minsk” on private vehicles will be able to make
use of services offered by the Parking Garage.
Site
Public transport stops (11 buses and trolleybuses)
Metro stations exits:
1. “Nemiga” station
2. “Frunzenskaya” station
3. The third metro line station (project)
Metro stations exits:
Public events venue
Skating rink / Carting center
The “Moscow” Cinema
The “Belarus” Cinema
Pedestrian area
“GALLERIA MINSK” SHOPPING CENTER CONCEPT
The first and foremost objective of “Galleria Minsk” shopping center is to
meet everyone's needs – whether it is shopping with friends, retreat to
one of the center's restaurants, or family leisure-time activities. The
customers will have the six levels of the shopping center available with
more than 150 stores, featuring large foreign fashion brands, many of
which are not represented in other shopping centers. The biggest food
supermarket in the central area of Minsk will be located on the basement
floor, whereas the numerous restaurants and a food-court area will be
located on the upper floor. International tenants with more than 1000
sq.m each will occupy premises of the Shopping center.
The distinctive features of “Galleria Minsk” will become a unique atrium
with a spectacular view of the river Svisloch and the old town, and a unique
construction of the Hotel incorporated into the Shopping center.
Concept peculiarities:
Restaurants and the food-court with various cuisines
Full range of services
Unique mix of stores
Modern supermarket (4 500 ì2)
Exterior and interior design
Convenient circulation inside the center:
2 lines of escalators
2 panoramic lifts
3 spacious lifts
Moving sidewalk
Number of stores: 150
PARKING
Five-level Parking has been designed with the use of the most contemporary
technologies with participation of a Doctor of Sciences from Germany. “No columns”
structure is a unique architectural solution that allows any driver to feel maximum
comfort while parking. Given that “Galleria Minsk” shopping center is going to become a
place for family leisure, the Parking will be equipped with special-purpose “family”
parking places and the ones reserved for the handicapped.
Parking
Main entrances for vehicles
Shopping center entrances
POTENTIAL CUSTOMER
“Galleria Minsk” is located in the historical and cultural center of the
capital, which attracts both tourists and Minsk citizens.
10% of all Minsk population lives and 45% works in the business center
of Minsk, which creates the target audience of “Galleria Minsk”.
Moreover, given that it takes only 30-40 minutes to get to “Galleria
Minsk” from any part of the city, all Minsk citizens can be considered
potential customers.
Besides, a DoubleTree by Hilton Hotel being part of the complex will
encourage its guests to make use of the services provided in the
shopping center.
Thus, “Galleria Minsk” is a complex for family leisure activities, aimed at
various segments of customers with a middle and middle «+» income
level.
Minsk population: 1.9 million
Residents of the historical and tourist center: approx. 10% (around
190.0 thousand)
The number of employed people in Minsk is 63.5% (1 million 220
thousand)
The number of people working in the business center: approximately
45 % (about 855.0 thousand)
“Galleria Minsk” shopping center
Minsk city limits
Business center of Minsk
Historical and tourist center
EXTERIOR DESIGN
“Galleria Minsk” façade will be made of exclusively manufactured
glass that creates an effect of a play of light and shades. Innovative
shopping center's LED night illumination will create an atmosphere of a
metropolis. The biggest multimedia screen in Belarus with the total
area of 330 sq. m will be located on the main façade of the shopping
center along with the “Galleria Minsk” logo developed by the world
famous Belarusian artist Vladimir Tsesler.
INTERIOR DESIGN
The main concept behind the shopping mall interior design has been
to facilitate an intuitive flow of people, proper use of atrium space and
public areas.
A sense of extra space and comfort among the customers will be
created by the glass façade of the main entrance.
During the daytime the texture of a 28-meters atrium will sparkle in
the sunlight, while at night it will be highlighted by LED lamps.
Art Deco theme and a palette of decoration materials will create an
atmosphere of comfort and coziness.
(-) BASEMENT FLOOR
- 1 floor will offer its customers a wide range of goods and services.
Much of the floor will be taken by the biggest food supermarket in the
center of Minsk. The checkout area lobby will host a pet store, drycleaner, shoe repairs, exchange office, flower store, and bank
department.
1ST FLOOR
Stores of beauty products, jewelry and watches, pharmacy and
phone shops, newspapers booth, wine store, and tea and coffee
store will be located on this level. The atrium of the 1st floor will
have an information stand, cash machines and various kiosks. A big
two-storied clothing store will be located by the main entrance to
the shopping center, which will be equipped with an escalator
connecting the two floors for the convenience of customers.
2ST FLOOR
Famous world brands of classic style clothing and shoes for men
and women, as well of women's lingerie and men's underwear and
accessories.
3RD FLOOR
Clothing and shoes both for the people who lead an active lifestyle
and modern young people. The floor will catch fancy of those who
want to look fashionable, stylish and stand out in a crowd.
4TH FLOOR
Goods for active recreation, hunting and fishing, shops of sports
clothing of different brands with a wide array of choices all in one place
in Minsk.
5TH FLOOR
The fifth floor will be all “home” and colorful. It will feature a wide variety
of household goods, dishes, textiles and electronics. Also it will have
many baby stores that will enchant small customers with pretty
colorful interiors. For the parents' convenience the floor will have a
modern baby care room furnished with all the necessary things.
6TH FLOOR
Restaurants of different cuisines, cafes, bars, pubs, and a foodcourt area with fast-food restaurants suited to every fancy.
7TH FLOOR
Summer terrace with restaurants and cafes.
Project Milestones and Partners:
2011 – project concept development
2012 – commencement of project implementation
2015 – construction completion, opening of the Shopping Center, Hotel
and Parking Garage
General Contractor: “Renaissance Construction” group of companies
Financial Partner: “BPS-Sberbank” OJSC and Moscow Bank “Sberbank
Rossii” OJSC
Hotel Operator: Hilton Worldwide
COMPANY
Galleria Concept JLLC
17 Revolutsionnaya str., office 16
Minsk, Belarus, 220030
phone: (+375) 17 327 78 83
fax: (+375) 17 327 74 03
mob. phone: (+375) 44 597 48 88
[email protected]
www.galleria-minsk.by
LEASE DEPARTMENT
Irina Belska
17 Revolutsionnaya str., office 16
Minsk, Belarus, 220030
phone: (+375) 17 327 78 83
fax: (+375) 17 327 74 03
mob. phone: (+375) 44 597 18 88
[email protected]
Roman Artyukevich
17 Revolutsionnaya str., office 16
Minsk, Belarus, 220030
phone: (+375) 17 327 78 83
fax: (+375) 17 327 74 03
mob. phone: (+375) 44 597 38 88
[email protected]