Center for Professional Selling Sales Internship Information Request http://marketing.mccoy.txstate.edu/internships/salesinternships/employerguidelines .html ITEM SALES INTERNSHIP INFORMATION Name of Company Fastenal Contact Information Name of Contact Derek Estes, District Manager Address 9901 Broadway STE 100 San Antonio, Tx Phone 210-535-5315 Email [email protected] Start Date of Internship TBA Number of Interns Needed TBA Job Description (Attach) Keep in mind that the minimum internship requirements are: Fall or Spring Semester: 200 hours and 10 weeks, Summer Semester 8 weeks and 160 hours. If you have any questions, please contact me at either my email or cell number. Thank you for your support. A Wayne Noll Sales Internship Coordinator, Senior Lecturer, Department of Marketing McCoy College of Business Administration [email protected] 210-872-6655 Cell MCCOY COLLEGE OF BUSINESS ADMINISTRATION – DEPARTMENT OF MARKETING 601 UNIVERSITY DRIVE | SAN MARCOS, TEXAS 78666-4605 | phone 512.245.7428 | fax 512.245.7475 | WWW.TXSTATE.EDU Texas State University-San Marcos, founded in 1899, is a member of The Texas State University System. SaleS & Store operationS internShip program marketing | aSSet management | SaleS | DiStribution | merchanDiSing | procurement mission is to collaboratively maximize the Our Our of each participant by assessing MissiOn potential and adapting to the changing needs of Fastenal, as well as providing consistent, effective, engaging education – thus achieving profitable growth through customer service. M I SSI O N S TA TEM EN T Our mission is to collaboratively maximize the potential of each participant by assessing and adapting to the changing needs of Fastenal, as well as providing consistent, effective, engaging education—thus achieving profitable growth through customer service. F A S TEN A L S C HO OL OF B US I NE S S P H I L OS OP H Y The Fastenal School of Business team view education and development as an opportunity to partner with Fastenal employees to provide efficient, effective and engaging learning opportunities. The key goal is to provide our employees with the opportunity to continually improve upon their knowledge, skills and abilities. The faculty will engage in a rigorous course design process prior to any course offerings to ensure participants receive excellent education and development. The efforts of the team are directed toward a singular focus— to optimize participant learning in all Fastenal School of Business offerings. M A TER I A L U SE S TA TE M EN T The material contained herein was designed specifically as support materials to be utilized within Fastenal School of Business programs. The Fastenal School of Business believes that our people deserve to participate in effective education and development programs so that our company can continue to grow and prosper—these materials are not designed as a comprehensive self-study program. All of the information in this and other Fastenal training documents is regarded and treated by Fastenal Company and the Fastenal School of Business as confidential business information for its internal use only. The information contained herein should not be distributed to third parties or other organizations in any form, partial or complete. These materials are not to be copied or reproduced without written permission from the Fastenal School of Business. i Fastenal School of Business Internship Program Rv9/13 T ABLE OF C ONTENTS W ELC O M E TO TH E P R O G R A M ............................... . ............................... . ................... 7 Objectives of the Program .......................................................................................................................... 7 Benefits of the Program .............................................................................................................................. 9 Your Requirements ..................................................................................................................................... 9 How to Use the Internship Materials .......................................................................................................... 9 Internship Program Learning Plan ............................................................................................................ 13 S A LE S T R A C K E R ............................... . ............................... . ............................... . ....... 19 Inside Sales Tracking Form ...................................................................................................................... 21 Phone Sales Tracking Form ...................................................................................................................... 23 Merchandising Tracking Form ................................................................................................................. 25 Outside Sales Tracking Form.................................................................................................................... 27 I N T ER V I E W A P EER T AS K .............................................................................................. 29 Your Task.................................................................................................................................................. 29 S C H E D U L I NG T A S K ....................................................................................................... 31 Mentor Meetings ....................................................................................................................................... 31 Project Meetings ....................................................................................................................................... 31 PRD110: Fasteners & Fastening Systems................................................................................................. 31 Distribution Center.................................................................................................................................... 31 M EN TO R M EETIN G #1 ................................................................................................... 33 Starting the Meeting.................................................................................................................................. 33 Ask for help............................................................................................................................................... 33 Mentor Meeting Sign-In Sheet.................................................................................................................. 35 N OR M A L C Y C L E C O U N T S T AS K ............................................................................... . 37 Your Task.................................................................................................................................................. 37 M EN TO R M EETIN G #2 ................................................................................................... 39 Starting the Meeting.................................................................................................................................. 39 Ask for help............................................................................................................................................... 39 I NS IDE S A LE S O P P O R T U N ITI ES T AS K ............................................................................. 41 Your Task #1............................................................................................................................................. 41 Your Task #2............................................................................................................................................. 42 P HONE S A LES P R A C T I C E T AS K ................................................................................ . 43 Your Responsibility .................................................................................................................................. 43 Mentor's Responsibility ............................................................................................................................ 43 M EN TO R M EETIN G #3 ................................................................................................... 45 Starting the Meeting.................................................................................................................................. 45 Ask for help............................................................................................................................................... 45 S T O R E M E R C H A N D I S I N G T A S K ................................................................................ . 47 Your Task.................................................................................................................................................. 47 3 Fastenal School of Business Internship Program Rv9/13 V E NDOR S & M E R C H A N D I S I NG T AS K ........................................................................ . 49 Your Task.................................................................................................................................................. 49 S T O R E L AY O U T T AS K ................................................................................................... 51 Your Task.................................................................................................................................................. 51 Mentor Responsibility............................................................................................................................... 52 M EN TO R M EETIN G #4 ................................................................................................... 53 Starting the Meeting.................................................................................................................................. 53 Ask for help............................................................................................................................................... 53 I N I T I A L P R O J E C T M EE TI N G ..................................................................................... . 55 The Project ................................................................................................................................................ 55 Internship Project – Written Report Evaluation........................................................................................ 59 Internship Project – Presentation Evaluation ............................................................................................ 61 The First Step ............................................................................................................................................ 63 OSP R E P O R T S T A S K ............................................................................................... . 65 Your Task.................................................................................................................................................. 65 R ID E A LONG ON S A LE S C A LL S T AS K ............................................................................. 67 Your Task.................................................................................................................................................. 68 M EN TO R M EETIN G #5 ................................................................................................... 73 Starting the Meeting.................................................................................................................................. 73 Ask for help............................................................................................................................................... 73 P R O M O T I O N A L E F F O R T S T AS K ................................................................................. . 75 Your Task.................................................................................................................................................. 75 M A R KE T I N G E F FO R T S T AS K .................................................................................... . 77 Your Task.................................................................................................................................................. 77 A DV A N T AG E S O F F A S T E NA L T AS K ................................................................................. 79 Your Task.................................................................................................................................................. 80 M E N T OR M E ETI N G #6 ........................................................................................................ 81 Starting the Meeting.................................................................................................................................. 81 Ask for help............................................................................................................................................... 81 W E E K 7 – E X P E C T A T I ONS & I N F O R M A T I O N ............................... . ............................ . 83 PRD110: Fasteners & Fastening Systems................................................................................................. 83 Distribution Center Tour & Shadow ........................................................................................................ 83 M EN TO R M EETIN G #7 ................................................................................................... 85 Starting the Meeting.................................................................................................................................. 85 Ask for help............................................................................................................................................... 85 W E E K 8 – F O L L O W U P T AS K ................................................................................... . 87 Inside Sales ............................................................................................................................................... 87 Phone Sales ............................................................................................................................................... 87 Merchandising........................................................................................................................................... 87 Outside Sales............................................................................................................................................. 87 4 Fastenal School of Business Internship Program Rv9/13 M EN TO R M EETIN G #8 ................................................................................................... 89 Starting the Meeting.................................................................................................................................. 89 Ask for help............................................................................................................................................... 89 D AY S O UT T AS K ......................................................................................................... . 91 Your Task.................................................................................................................................................. 91 S AR B A N E S - O X LEY T A SK .............................................................................................. . 93 Your Task.................................................................................................................................................. 93 C O L L E C T I ONS T AS K ..................................................................................................... . 95 Your Task.................................................................................................................................................. 95 M EN TO R M EETIN G #9 ................................................................................................... 97 Starting the Meeting.................................................................................................................................. 97 Ask for help............................................................................................................................................... 97 V E NDOR P U R C H A S E T AS K ...................................................................................... . 99 Your Task.................................................................................................................................................. 99 P UR C H A S E A G R EE M E N T T A S K ..................................................................................... 101 Your Task................................................................................................................................................ 101 N O N - C O N T R I B U T I N G I N V E N T O R Y T AS K ................................................................. . 10 3 Your Task................................................................................................................................................ 103 M E N T OR M E ETI N G #10 ............................................................................................. . 10 5 Starting the Meeting................................................................................................................................ 105 Ask for help............................................................................................................................................. 105 W EE K 11 – F O L L O W U P T AS K ..................................................................................... 107 Outside Sales........................................................................................................................................... 107 Phone Sales ............................................................................................................................................. 107 Interactions.............................................................................................................................................. 107 Finalize All Reports ................................................................................................................................ 107 Finalize Project Details ........................................................................................................................... 107 M E N T OR M E ETI N G #11 ............................................................................................. . 10 9 Starting the Meeting................................................................................................................................ 109 Ask for help............................................................................................................................................. 109 F IN A L P R O J EC T M E ET I N G ............................................................................................ 111 Project Guidelines ................................................................................................................................... 111 Internship Project – Written Report Evaluation...................................................................................... 113 Internship Project – Presentation Evaluation .......................................................................................... 115 M E N T OR M E E TI N G #12 .............................................................................................. 117 Starting the Meeting................................................................................................................................ 117 Conclusion of the program...................................................................................................................... 117 F IN A L R E M A R K S ............................... . ............................... . ............................... . ..... 119 5 Fastenal School of Business Internship Program Rv9/13 G Welcome to the Fastenal Sales and Store Operations Internship Program. This program is designed to be a mutually beneficial experience for you, as well as Fastenal. During your tenure with the Fastenal Sales and Store Operations Internship Program, you will have the opportunity to develop transferable skills, including problem solving, customer service, effective communication, teamwork, leadership, attention to detail, time management, personal empowerment, self-confidence, and responsibility. Your internship will take place at a store location. These internships are designed to provide you with exposure to every area of our industrial and construction supply stores in order to develop operations and technical expertise in a wide range of functions. The internship is designed to familiarize you with the operation of a Fastenal store and prepare you for a future in store sales and management. During this twelve week experience, you will rotate through various store functions including inside and outside sales, distribution, marketing, merchandising, procurement, and other support areas to get a broad view of the industrial and construction supply industry, all while having an impact on the successful operation and management of a Fastenal store. Your internship begins with a web-based orientation and company overview. Throughout the course of the internship, you will be exposed to both formal and informal training. Under the guidance of a mentor, your understanding of Fastenal and the opportunities within the company will be actively developed. You will be assigned several smaller projects (weekly tasks and exercises) and one large challenging project, which will allow you to apply what you have learned in the classroom to a business setting. Your findings and recommendations from your large project will be presented to management in a formal report and presentation. Upon completion of the internship, you may have the opportunity to remain with Fastenal as a part-time employee while continuing to develop a further understanding of our store operations. Upon completion of the internship program, available employment opportunities could be explored. OBJECTIVES OF THE PROGRAM Fastenal has developed ten overall objectives for the Fastenal Sales and Store Operations Internship Program. These objectives are: • Intern is exposed to industrial distribution through a general understanding of Fastenal and its competitors. • Intern will understand how Fastenal approaches sales growth through direct interaction with our customers (inside and outside sales). • Intern will rotate through various store functions including inside and outside sales, distribution, marketing, merchandising, procurement, and other support areas to get a broad view of the industrial and construction supply industry. • Intern will gain a working knowledge of how Fastenal’s distribution model adds to the overall success of the business. • Intern will gain an understanding of asset management in relation to profit margins. • Intern will understand how Fastenal markets its products and services. • Intern will have the opportunity to learn professional business etiquette in dealing with customers and coworkers. 7 Fastenal School of Business Internship Program Rv9/13 • Intern’s knowledge will be tested throughout the course of the internship through small exercises and projects. • Intern’s progress in the internship will be evaluated through weekly written synopses and meetings with their mentor. • The intern’s ability to be proactive will be demonstrated through an encompassing large project which will be decided on by the intern, mentor, and District Manager. Aside from the overall objectives, Fastenal has developed specific objectives based on the various rotational functions that you will be experiencing throughout the program. The seven rotational functions include Inside Sales, Outside Sales, Asset Management, Distribution, Marketing, Merchandizing, and Procurement. The following is a listing of those individual objectives listed per function: I NS I D E S A LES : • Intern will learn how to take a proper phone message to gain key information to assist in solving the customers’ problems. • Intern will learn how to determine pricing and discounts for various customer tiers. • Intern will grasp an understanding of inside sales through the identification of product/service sales opportunities depending on type of customer. • Intern will be exposed to tele-sales and telemarketing. • Intern will gain valuable customer service experience. O U T S I DE S A LES : • Intern will shadow a current Fastenal salesperson to learn essential elements of customer accounts. • Intern will learn a questioning sales technique in order to solve customers’ problems and create value to the customer. • Intern will utilize resources to develop and maintain specific customer accounts. • Intern will track the progress of specific customer accounts to identify areas for improvement/additional sales opportunities. ASSET MANAGE M EN T: • Intern will evaluate accounts receivable exposure. • Intern will understand the importance of accurate inventory through regular cycle counts. • Intern will be exposed to Sarbanes-Oxley procedures and audits. D IS T R IB U T IO N : • Intern will have a working knowledge of how product flows through each department in the distribution center. • Intern will understand how product flows within the distribution center, through the store location and on to the end user. • Intern will learn the process of product flow through the company via our internal trucking system. M A R KE T I N G : • • • • Intern will gain an understanding of how we market our products via promotional efforts. Intern will learn how our pricing structure relates to our competition. Intern will understand how our distribution model markets our products and services to our customers. Intern will evaluate the local marketing within a sales territory to determine areas for improvement. MERC H A N D IS IN G: • Intern will gain an understanding of how merchandising a store/products affects inside sales. 11 Fastenal School of Business Internship Program Rv9/13 • Intern will learn how vendors play an integral role in the merchandising of our stores. • Intern will understand how our Customer Service Project has affected our inside sales approach to our customers. PR OC UR E M E NT: • Intern will understand the preferred vendor program and its importance in gaining and retaining customer accounts. • Intern will gain an understanding of requesting inventory from other locations in the company (i.e. branch transfers, other distribution centers). • Intern will understand how our distribution model affects our procurement process. BENEFITS OF THE PROGRAM As was mentioned earlier, this internship is created to ensure that you experience several benefits. Some of these benefits include: • Enhance your educational experience with real-world, career-related work experience • Develop skills and knowledge applicable to your career fields • Explore, through on-the-job experience, the career options related to your academic work, and to verify interest in those career options • Increase your maturity level by exposure to the professional work environment • Build credentials to enhance your opportunities at graduation for employment • Participate in most aspects of a store-based industrial distributor YOUR REQUIREMENTS You are responsible to provide information on this program to your school if you are attempting to receive college credit for this internship. Completion of this program does in no way guarantee you credit from your education institution, however much research has been completed so that most universities will acknowledge this program as an acceptable internship program. You are responsible for sharing information about this program with your school. You are encouraged to compile your own binder of printed documents to present to your school to receive credit for this internship. By accepting an internship in Fastenal’s Sales and Store Operations Internship Program, you agree to the following requirements/rules: • You will commit to learn as much as Fastenal can provide in regards to occupational information and skills. • You will perform the duties and responsibilities assigned throughout the program from your mentor, store manager, and district manager. • You will be asked and are encouraged to provide suggestions for improvements in various elements of store functions. • You will be subject to all of the rules and regulations asked of all employees of Fastenal. • You are expected to be honest, punctual, cooperative, courteous, and willing to learn while employed by Fastenal. • You will conform to ethical principles during your employment with Fastenal. HOW TO USE THE INTERNSHIP MATERIALS You will be using an online learning plan that will navigate you through the different aspects of the Fastenal Sales and Store Operations Internship Program. At times, you will want to print documents that are listed in this learning plan to save for future reference. The following is a brief description of main aspects of the program. IN TR O DUC TIO N This section includes the overall internship information and guidelines. It highlights these areas: • Overview of the Fastenal Sales and Store Operations Internship Program 9 Fastenal School of Business Internship Program Rv9/13 • • • • • Benefits of the internship program Objectives of the program (including overall objectives and rotational function objectives) Requirements of the intern How to Use the Internship Materials Conclusion of the internship W E E K LY T A S KS Each week, you will be responsible for completing specified tasks, exercises, and online courses associated with each weekly rotational function. Within each week, you will notice that several tasks are listed on the learning plan. You will notice on the learning plan that there is a "Method" column. "Online" indicates a course you will complete on the FSB Learn Center. "Job Aid" indicates that you will use this to study for another task. The "ILT" option indicates that you will complete an instructor-led training course at a local designated training location; these courses require you to register via FSB Admissions ([email protected]). Each "MTG/Task" listed in the "Method" column requires you to read through a document, meet with your mentor, and then complete a task. The "Task" method simply requires that you read through a document and then complete a task. Each task has a section introduction and an exercise associated with it. You will need to read through each task and complete all exercises listed. Along with these assigned weekly tasks, you will also be asked to complete additional tasks to maintain the overall function of the store. Your store manager, mentor, and district manager might assign these additional tasks for you to complete. Please comply with their requests and work together as a team to sustain the success of the store. This program is to be used as a guide for the intern and mentor to follow. This program was designed with flexibility in mind. It is acceptable for the intern and mentor to deviate from the original weekly topics described in the program, as long as they complete all 12 weeks and the evaluation that correlates to each week. The learning plan outlines the approximate time it takes to complete each of the weekly tasks, as well as a total weekly time commitment. All times listed on the learning plan are conservative, as we know that most will complete the assigned tasks in much less time. At the discretion of the Mentor and Intern, this 12-week program may be stretched to a 20-week program to account for a shortened work schedule. P R OJ E C T The Project documents include general information and guidelines to follow with regard to the internship project, as well as specific forms that will be used. You will be turning in a written report, as well as presenting the information to your mentor and district manager at the conclusion of the internship. The full project details are outlined in week 4. M EN TO R M EETIN G S You will be required to attend weekly meetings with your mentor. During these meetings, you and your mentor will discuss your progress in completing your weekly tasks, as well as your overall development in the internship program. Both the mentor and the intern will be required to sign a weekly sign-in sheet signifying that they both attended these mandatory weekly meetings. You will also be required to attend a Project Meeting during your fourth week in the internship program. During this meeting, you will present project ideas to your mentor and the area district manager. The three individuals will determine the finalized topic for your internship project. EV A L U A TIO N At the completion of the internship, you will be required to complete an evaluation form. During this evaluation, you will be commenting on the overall effectiveness of the program, the content, and the structure, among other things. Fastenal would appreciate your honest feedback which will be used to improve future interns’ experiences within the Fastenal Sales and Store Operations Internship Program. 10 Fastenal School of Business Internship Program Rv9/13 *I M P O R T A N T N O TE * You need to ensure that the store that you will be working at has a store copy of the Career Pathway Kit (Part Number 9701183). This Career Pathway Kit will be used throughout the internship. Included in the kit are the following items: • PRD001: Introduction to Fasteners manual • PRD005: Bolts: Types & Applications manual • PRD010: Screws, Rivets & Other Fasteners manual • PRD015: Plumbing Fundamentals manual • PRD020: Hydraulics & Pneumatics manual • PRD025: Metals & Metal Working manual • Talk the Talk Manual • Bolt Gauge • Writing Style Guide QUE S TIONS AB OUT THE IN TE R N S H IP PR O G R A M If you have any questions about the program, please feel free to contact Kalysta Sadiq, Internship Program Director, either via email at [email protected] or at (509) 533-5155. CO NC LUS ION OF THE I N TER N S H IP During the final week of the internship, you will meet with your mentor and district manager to present your findings from your written report and project. At that meeting, your mentor and district manager will discuss possible employment opportunities beyond the Fastenal Sales and Store Operations Internship Program. 11 Fastenal School of Business Internship Program Rv9/13 INTERNSHIP PROGRAM LEARNING PLAN Suggested Timefram Week 1 11 hours Week 2 8 hours Course Code & Name Method Short Description Prerequisites Duration Welcome to the Internship! Guide Welcome information and syllabus for the internship program. 15 minutes Internship Sales Tracking Workbook Tracker This excel workbook contains all of the excel worksheets that you will use (where noted below) to track your sales and such throughout the program. Save this to your store's point of sale, but you will also want to make a back-up copy on a flash-drive. 10 minutes PRD001: Introduction to Fasteners Manual Job Aid Self-study manual on the basics of Fasteners, Modules 1 & 2 only. 3 hours FastStart: The Company Online A virtual timeline of Fastenal company history. 15 minutes FastStart: The Store Online An interactive tour of the store and introduction to basic store operations. 30 minutes FastStart: The Product Online A set of product-related customer questions and research tools. 20 minutes FastStart: The Service Online A 'choose your own adventure' scenario testing customer service skills. 20 minutes FastStart: The Career Online A quick look at how to utilize training to enhance your career. Interveiw a Peer Task MTG/Task Work with your mentor to identify a tenured employee in your district and ask them a few questions! 30 minutes Scheduling Task Task Schedule important milestones in your internship program. 30 minutes Mentor Meeting #1 MTG 30 minutes PRD001: Introduction to Fasteners Manual Job Aid Meet with your mentor to discuss your progress through Week 1. Self-study manual on the basics of Fasteners, Modules 3 & 4. PRD001: Introduction to Fasteners Manual Online After completing the self-study manual, take the test online. STR062: Stock Checks Online Learn about the features of the stock check screens. 15 minutes Quick Reference: Stock Check - Inventory Availability Job Aid Quick reference to help you when you complete stock checks! 5 minutes The Company, The Store, The Service, AND The Product 5 minutes 2 hours PRD001 Manual 30 minutes Online Test 13 Fastenal School of Business Internship Program Rv9/13 Completed? (Week 2 Cont.) Week 3 8 hours Week 4 6 hours Quick Reference: Stock Check - Product Search Job Aid Quick reference to help you when you complete stock checks! 5 minutes STR064: Cycle Counts Online Basics to completing cycle counts. 15 minutes Quick Reference: Cycle Counts Job Aid Quick reference to help you when you complete a cycle count! 5 minutes Normal Cycle Counts Task Task Perform normal cycle counts in the store to maintain accurate inventory. STR064 2 hours PRD005: Bolts: Types & Applications Manual Job Aid Self-study manual on the properties of Fasteners; modules 1-6 only. PRD001 3 hours Mentor Meeting #2 MTG Meet with your mentor to discuss your progress through Week 2. PRD001 Manual and onlinetest 30 minutes PRD005: Bolts: Types & Applications Manual Job Aid Self-study manual on the properties of Fasteners; modules 7-11 only. PRD001 3 hours Price Guidance: An Introduction Online Introduction to Price Guidance Price Guidance: System Changes and Parameters Online How Price Guidance was created Price Guidance: An Introduction 10 Minutes Price Guidance: Store Solutions Application Online Setting pricing in Store Solutions Price Guidance: System Changes and Parameters 10 Minutes Price Guidance: Scenarios Online Applying the information on Price Guidance for specific customers Price Guidance: Store Solutions Application 10 Minutes SAM002: Inside Sales Essentials Online Covers general service standards, store organization skills, and the elements of successfully completing a customer's request. Inside Sales Opportunities Task Task Identify inside sales opportunities based on industry types. SAM002 30 minutes Inside Sales Tracker Tracker Track your sales with walk-in customers in the Internship Program Sales Tracker you saved in Week One. Inside Sales Opportunitie s Task 10 minutes SAM010: Successful Phone Communication Online Online basics to phone etiquette. Phone Sales Practice Task Task SAM010 2 hours Phone Sales Tracker Tracker Call current and potential customers using phone sales techniques. Track your sales with customers you contact over the phone in the Internship Program Sales Tracker you saved in Week One. Phone Sales Practice Task 10 minutes Mentor Meeting #3 MTG Week 3 tasks 30 minutes PRD005: Bolts: Types & Applications Manual Online Meet with your mentor to discuss your progress through Week 3. After completing the self-study manual, take the test online. PRD005 Manual 30 minutes 10 Minutes 30 minutes 30 minutes Online Test 14 Fastenal School of Business Internship Program Rv9/13 (Week 4 cont.) SAM015: Web Sales Online Sell purchasing products through the web to your customers. 45 minutes Store Merchandising Task Task Merchandise a product and then track the results of that effort. 45 minutes Store Merchandising Tracker Tracker Track the sales increase of your merchandising efforts in the Internship Program Sales Tracker you saved in Week One. 15 minutes Vendors and Merchandising Task Task Develop ideas on how you can use our vendors to assist with merchandising our products. 1 hour Store Layout Task Task Analyze and evaluate the overall layout of the store. 1.5 hours Mentor Meeting #4 MTG Project Meeting Week 5 9 hours Week 6 6 hours 15 Meet with your mentor to discuss your progress through Week 4. Task/MTG Meet with your mentor and District Manager to determine the topic for your Internship Project. Week 4 tasks 30 minutes 1 hour Elements of a Sales Call Online Introduction to the elements involved in a successful sales call. 10 minutes SAM000: Fast Questions Online Introduction to a sales questioning technique to better understand the needs of your customers. 30 minutes OSP Reports Task MTG/Task Review with the General Manager the reports that help manage an OSP's book of business 30 minutes Ride Along on Sales Calls Task MTG/Task Ride along on sales calls with your mentor and begin interacting with customers. 4 hours Call Research and Planning Forms Job Aid Forms that help you research and plan for sales calls. Use these forms as you see fit. 10 minutes Outside Sales Tracker Tracker 45 minutes PRD010: Screws, Rivets & Other Fasteners Manual Mentor Meeting #5 Job Aid Begin tracking your sales success of specific accounts that you are responsible for on the Internship Program Sales Tracker you saved in Week One. You will work with your mentor for this task. Self-study guide on screws, rivets and other fasteners; modules 1-4 only. Promotional Efforts Task Task Marketing Ideas Task Task Identify marketing ideas that could improve sales for the local territory. 30 minutes SAM030: Growing Your Business Through Customer Loyalty Online Learn about customer service, customer loyalty, and customer satisfaction. 30 minutes Advantages of Fastenal MTG/Task Identify strategic advantages of Fastenal with regard to selling against our competition. 30 minutes PRD010: Screws, Rivets & Other Fasteners Manual Job Aid MTG Meet with your mentor to discuss your progress through Week 5. List and analyze each promotional effort that Fastenal utilizes. Self-study guide on screws, rivets and other fasteners; modules 5-7 only. Fastenal School of Business Internship Program Rv9/13 PRD005 3 hours Week 5 tasks 30 minutes 30 minutes PRD005 3 hours (Week 6 cont.) PRD010: Screws, Rivets & Other Fasteners Online After completing the self-study manual, take the test online. PRD010 Manual 30 minutes Mentor Meeting #6 MTG Week 6 tasks 30 minutes Introduction to the week's tasks Task Meet with your mentor to discuss your progress through Week 6. Information on expectations for the following tasks in this week. Distribution Center Tour Task MTG Shadow DC Employee Task MTG PRD110: Introduction to Fasteners & Fastening System ILT Learn how to identify basic fasteners, rivets and other fastening systems. This was an item you scheduled during Week One of this internship. PRD001, PRD005, PRD010 1 day Mentor Meeting #7 MTG Week 7 tasks 30 minutes Follow-up Task Task Meet with your mentor to discuss your progress through Week 7. Continue to call current and potential customers using phone sales techniques. Based on what you learned from your ride along with your mentor during week 5, make sales calls on the customers that you have been assigned. Week 3 tasks Week 5 tasks 11 hours Internship Sales Tracker Tracker Continue to track your sales success of specific accounts that you are responsible for. Week 3 tasks Week 5 tasks 1 hour Mentor Meeting #8 MTG Week 8 tasks 30 minutes Days Out Exercise Task Task Meet with your mentor to discuss your progress through Week 8. Identify the current Days Out for your store; then determine a plan for reducing the store's Days Out exposure. Sarbanes-Oxley Task Task Collections Task Task/MTG Talk with your mentor/Regional Finance Manager about the collections policy for your region and contact your customers who may have an outstanding balance. Mentor Meeting #9 MTG Quick Reference: Vendor Part Lookup Job Aid Quick Reference: Vendor Purchase Order Job Aid Online Test Week 7 14 hours Week 8 12 hours Week 9 2 hours Week 10 3 hours 16 5 minutes 2 hours Become familiar with how product flows through the distribution center by attending an in-depth tour of the facility. This was an item you scheduled during Week One of this internship. Job shadow a distribution center employee to fully understand their responsibilities. This was an item you scheduled during Week One of this internship. 4 hours 30 minutes 30 minutes Become familiar with Sarbanes-Oxley procedures/audits and how specific reports relate to those procedures. Meet with your mentor to discuss your progress through Week 9. Brief directions for your reference, on how to look up Vendor Park Numbers 30 minutes Week 9 tasks Brief directions for your reference, on how to create a vendor purchase order. Fastenal School of Business Internship Program Rv9/13 30 minutes 10 minutes 10 minutes (Week 10 cont.) Week 11 12.5 hours Week 12 2.5 hours 17 Vendor Purchase Order Task Task Learn how to perform a branch vendor purchase. 45 minutes Purchase Agreements Task MTG/Task Become familiar with purchase agreements and the reason these agreements are made at your store. 30 minutes Non-Contributing Inventory Task Task Learn about non-contributing inventory (NCI) and develop a plan to remove some NCI from your store 45 minutes Mentor Meeting #10 MTG Week 10 tasks 30 minutes Follow-up Task Task Meet with your mentor to discuss your progress through Week 10. Continue to call current and potential customers using phone sales techniques. Based on what you learned from your ride along with your mentor during week 5, make sales calls on the customers that you have been assigned. Week 3 tasks Week 5 tasks Week 8 tasks 8 hours Internship Sales Tracker Tracker Continue to track your sales success of specific accounts that you are responsible for. Week 3 tasks Week 5 tasks Week 8 tasks 1 hour Finalize Project Details Task Task Complete the final preparation for your written project and presentation. Mentor Meeting #11 MTG Internship Program Evaluation Online Meet with your mentor to discuss your progress through Week 11. Provide feedback on the Fastenal Sales and Store Operations Internship Program by completing the Final Internship Evaluation. Final Project Documents Final Meeting with Mentor and District Manager 3 hours Week 11 tasks 30 minutes Completion of all tasks 30 minutes Task/MTG Present your project findings to your mentor and District Manager. You should have two copies of your written report, print this document prior to your presentation. Project Completion 1 hour MTG All tasks 1 hour Meet with your mentor and District Manager to discuss your progress throughout the entire internship program. Fastenal School of Business Internship Program Rv9/13 18 Fastenal School of Business Internship Program Rv9/13 Throughout the program, starting with week 3, you will be asked to document sales growth while completing different assignments. This tracker will be used at various times during the program. The excel document is located on the FSB Learn Center, under your career plans. If you look at the different tabs at the bottom of the workbook, the tracker names and the week that you will start tracking particular information is noted. It is advised that you save this tracker in your branch documents at your store, but also have a back-up copy on a flash-drive. Save this information often so that you don't lose your work. These trackers are for you to document your impact on the store, feel free to modify as you see fit to best demonstrate your effectiveness in the store. The greyed-out cells contain formulas that are intended to help you, if you type in these cells the formula's will be broken. All of these forms are set to be able to be printed very easily, if you would rather have them as a hard copy. You can make additional copies of each tracker as you see fit. You can also add more rows/columns as you see fit, but you will then need to ensure that the new lines fit within the printable view. Microsoft provides training on how to use excel, you can go to http://office.microsoft.com/en-us/excel-help/ for assistance. Included in the following pages are an example of these trackers. W E E K 3 – I N S I DE S A L ES T R AC K E R W E E K 3 – P HONE S A L ES T R A C KE R W E E K 4 – M E R C H A N D I S I N G T R A C KE R W E E K 5 – O U T S I DE S A LES T R A C KE R 19 Fastenal School of Business Internship Program Rv9/13 20 Fastenal School of Business Internship Program Rv9/13 INSIDE SALES TRACKING FORM Date Sold 4/1/2020 ***Be sure to log your interactions via CRM. Check with your mentor for assistance.*** Part Sale Price per piece Quantity Total Sales Product Description Number ($) Sold ($) 3/8"-16 x 1" Zinc, Gr.5 13105 $0.67 25 $16.75 HCS $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Total Sales $: 21 $0.00 Fastenal School of Business Internship Program Rv9/13 22 Fastenal School of Business Internship Program Rv9/13 PHONE SALES TRACKING FORM ***Be sure to log your interactions via CRM. Check with your mentor for assistance.*** Example 1 2 3 4 5 6 Optional Optional Optional Optional 23 Account # Account Name Current Sales Week 3 Week 4 Week 5 Week 8 Week 10 Week 11 Week 12 WTMN0000 Your First & Last Name Mfg 100 150 175 300 350 425 450 475 Fastenal School of Business Internship Program Rv9/13 Increase in Sales 78.95% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 24 Fastenal School of Business Internship Program Rv9/13 MERCHANDISING TRACKING FORM Example Product Product Description Starting Week 602144 KK Brag Box X80 42.61 Week 4 Week 5 Week 8 Week 10 85.22 170.44 170.44 340.88 Week 11 Week 12 170.44 383.49 Total Sales $1,320.91 1 Optional $0.00 $0.00 Optional $0.00 Optional $0.00 Optional $0.00 Optional $0.00 Optional $0.00 Optional $0.00 Optional $0.00 Optional $0.00 25 Fastenal School of Business Internship Program Rv9/13 26 Fastenal School of Business Internship Program Rv9/13 OUTSIDE SALES TRACKING FORM ***Be sure to log your interactions via CRM. Check with your mentor for assistance.*** Account # Account Name Week 5 Sales Week 7 Sales Week 8 Sales Week 10 Sales Week 11 Week 12 Sales WTMN0000 Your First & Last Name Mfg $300.00 $372.00 $390.00 $427.00 $515.00 $530.00 27 Fastenal School of Business Internship Program Rv9/13 Increase in Sales 43.40% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 28 Fastenal School of Business Internship Program Rv9/13 One thing you have probably already figured out is that Fastenal believes in promoting from within. Although we definitely look for the best candidates for any job that we attempt to fill, we believe that promoting our employees when a position becomes available not only gives us the ability to give more opportunities to current employees, but when can fill the pipeline of employees with more ambitious people. Nearly every upper-level company leader was promoted from a more “entry-level” (usually part-time) position. We have a lot of tenured employees who have been with the company more than 30 years, through the ups and downs in the economy, and have seen it all. To get a better idea of the company and our belief of promotion within, you will be required to interview a more tenured employee to see what they say about their history with Fastenal. YOUR TASK Talk with your District Manager or your Mentor to try to identify an employee who has been with the company around 10 years or more. If you aren’t able to connect with an employee in this tenure-bracket, find someone who has been with the company for at least 5 years. Your conversation can be face-to-face or over the phone, whatever works for your schedules. Feel free to interview multiple people to get a good idea of our company. W HA T TO AS K T H E M What you want to find out if up to you, but here are a few ideas to get you started. • When did you start with Fastenal and about how big was the company when you started? • What positions have you held in your tenure? • What has been the most rewarding piece of your career? • When you started out in to the professional, working world… what did you think you wanted to do? What keeps you at Fastenal? • What has been the most challenging part of working in this company or previous positions? • What advice do you have for someone first starting with the company? T HE G OA L The purpose of this task is to get an idea of what it takes to be Fastenal Blue through and through! As you start, what is hopefully the beginning of a very long career with Fastenal, we want to make sure that you are able to see the potential of this company and where you fit in! 29 Fastenal School of Business Internship Program Rv9/13 G During this program, you will be required to attend one instructor-led training and have a few meetings that you’ll want to attempt to plan out in advance. Below are a list of the meetings/requirements and their suggested due dates. Ask your mentor or the General Manager at your store to help you schedule these within the Store Solutions so that everyone is on the same page! MENTOR MEETINGS You will be required to schedule weekly meetings with your mentor. You and your mentor should sit down as soon as possible and attempt to pick a regular day/time that you will meet to go over your weekly assignments. These meetings are typically 30 minutes depending on your questions and your responsibilities for the week. During week twelve, after you’ve completed your project presentation, you should schedule a 30 minute meeting with your District Manager and Mentor. This meeting’s goal is to review the outcome of your project, receive your final evaluation and to discuss opportunities for you with Fastenal in the future. PROJECT MEETINGS You will have two official project meetings. Your first meeting should occur during week four of the program. You’ll need to coordinate schedules with your District Manager and your Mentor. Expectations for this meeting are included in week four assignments. This meeting will likely last between 30 minutes and an hour, depending on your questions and how much thought you’ve put in to your project topic at this point. The second meeting will be during week twelve with your mentor and district manager. During this meeting you will present your project. The criteria for this meeting is included in week twelve assignments. You should plan on this meeting taking between an hour and an hour and a half. PRD110: FASTENERS & FASTENING SYSTEMS To sign up for this training, access the FSB Learn Center and click on the ‘View Courses’ tab. From there, click on the ‘PRD’ (Product) Institute, Click on ‘Fasteners’, Click on the ‘Face to Face’ icon, and click on the ‘enroll’ link next to the course titles PRD110: Fasteners & Fastening Systems. If you have any trouble with this process, send an email to [email protected] or call the admissions line at 507-453-8035. DISTRIBUTION CENTER During week seven of the program, you have two assignments relating to the distribution center. The first is to take a tour of the DC and the second is to shadow a DC employee to best understand their responsibilities and how their duties impact other parts of the business. More information about is listed in week seven. Work with your mentor to make arrangements at your nearest DC. 31 Fastenal School of Business Internship Program Rv9/13 29 Fastenal School of Business Internship Program Rv9/13 G You will be required to attend weekly meetings with your mentor. During these meetings, you and your mentor will discuss your progress in completing your weekly tasks, as well as your overall development in the internship program. Both the mentor and the intern will be required to sign a weekly sign-in sheet signifying that they both attended these mandatory weekly meetings. STARTING THE MEETING The Intern is encouraged to lead these meeting and to ask for help and assistance throughout the week, but this is a focused time where any unanswered questions can be answered. O V ER V I EW OF THE WEE K To start out the meeting, give your mentor an idea of what you did this week. • Explain to your mentor what you found helpful this week with your assignments and what you think challenged you. • Tell your mentor what you think you need more practice with to improve in your role and ask them for ideas on where you can get this extra assistance. • Explain to your mentor what your company motto is and the importance of this to our company. • Explain what the four types of customers that we service are (OEM, MRO, Construction & Municipalities) and how knowing the difference in the type of customers can help. • Ask your mentor to explain the store layout to you and offer your ideas as to why you think the store is arranged in this way. • Ask your mentor to give a part to look up, by utilizing Fastenal.com or Store Solutions, demonstrate your ability to complete this request as if a customer needed the part. • If you haven’t already had the opportunity to learn how to receive in product for your customer, ask your mentor to show you how to do this. • If you haven’t already had the chance to invoice a customer, ask your mentor to show you how to do this. ASK FOR HELP If anything came up during the week that you want to have explained to you, be sure to take the time now to do this. Ask your mentor for feedback on how you are doing and look for where you can improve yourself. 33 Fastenal School of Business Internship Program Rv9/13 29 Fastenal School of Business Internship Program Rv9/13 MENTOR MEETING SIGN-IN SHEET Keep this sign-in sheet and be sure to include this with your other important documents regarding this program. Your District Manager may want to review this prior to signing off on the completion of the program. WEE K 1 – I N T R O D U C TI O N AND Intern’s signature COMP LETION OF FAS TSTART Mentor’s signature Date W E E K 2 – B A S I C F A S TEN ER K N O W L E D G E Intern’s signature Mentor’s signature Date Mentor’s signature Date Mentor’s signature Date Mentor’s signature Date Mentor’s signature Date W EE K 3 – I N S ID E S A LE S Intern’s signature WEE K 4 – ME R C H A N D IS I N G Intern’s signature W EE K 5 – O UT S I DE S A LE S Intern’s signature W E E K 6 – M A R KE T I N G Intern’s signature 35 Fastenal School of Business Internship Program Rv9/13 W E E K 7 – D IS T R IB U T IO N Intern’s signature Mentor’s signature Date WE E K 8 – I N S I D E S A L E S/ O U T S I D E S A LE S Intern’s signature Mentor’s signature Date Mentor’s signature Date Mentor’s signature Date Mentor’s signature Date Mentor’s signature Date WEE K 9 – A S S E T M A N A G E M E N T Intern’s signature W EE K 10 – P R O C U R E M E N T Intern’s signature W EE K 11 – O UT S I DE S A LE S Intern’s signature WE E K 12 – IN S I D E S A LE S / WR AP -U P Intern’s signature 36 29 Fastenal School of Business Internship Program Rv9/13 Keeping proper inventory levels in our stores is critical to the success of our business. Fastenal’s goal is to keep inventory where we need it and ensuring accurate inventory levels is the first step. If a customer walks in to your store and wants to purchase a product that is not in the inventory as far as Store Solutions knows, you won’t be able to sell that part to the customer until you get it placed in the inventory. Also, if a customer calls and asks if you have a part and you check the inventory in your store via stock check in Store Solutions and tell them you do. If they drive out to your store and then the part isn’t actually physically on the shelf, you are going to have one unhappy customer on your hands. Throughout the course of your internship, you will be required to perform normal cycle counts. The level of customer service that you offer to your store’s customers will improve if you can keep accurate inventory on the shelves. YOUR TASK You the steps you learned in the training module to perform a normal cycle count for your store. Set up and perform a normal cycle count for the number of parts that the computer suggests. Print off the worksheet, physically count the inventory, and enter the quantities into the computer. Run the Difference Report and share with your mentor. Do not adjust your inventory without your mentor’s approval. Keep track of the cycle counts that you do so you have record of all of the inventory checks that you ensured took place! 37 Fastenal School of Business Internship Program Rv9/13 29 Fastenal School of Business Internship Program Rv9/13 You will be required to attend weekly meetings with your mentor. During these meetings, you and your mentor will discuss your progress in completing your weekly tasks, as well as your overall development in the internship program. Both the mentor and the intern will be required to sign a weekly sign-in sheet signifying that they both attended these mandatory weekly meetings. The sign-off sheet was attached to Week #1 Mentor Meeting Notes. STARTING THE MEETING The Intern is encouraged to lead these meeting and to ask for help and assistance throughout the week, but this is a focused time where any unanswered questions can be answered. O V ER V I EW OF THE WEE K To start out the meeting, give your mentor an idea of what you did this week. • Explain to your mentor what you found helpful this week with your assignments and what you think challenged you. • Tell your mentor what you think you need more practice with to improve in your role and ask them for ideas on where you can get this extra assistance. • Explain to your mentor something that you learned in the PRD001: Introduction to Fasteners Manual that you did know before and how this information will help you in your role. • Draw the head markings for a Grade 2, Grade 5, Grade 8 and Grade 9, Hex Cap Screw (respectively) for your mentor. • Explain to your mentor the importance of Cycle Counts and maintaining accurate inventory levels at the store. Give your mentor an example of where you’ve seen this as a challenge in your store. ASK FOR HELP If anything came up during the week that you want to have explained to you, be sure to take the time now to do this. Ask your mentor for feedback on how you are doing and look for where you can improve yourself. 39 Fastenal School of Business Internship Program Rv9/13 29 Fastenal School of Business Internship Program Rv9/13 As you learned while completing the FastStart program, making sure your customer has a positive experience when they visit the store is of great importance. In addition to your demeanor and attitude, your knowledge of that customer and their industry are equally as important. Knowing what to sell or suggest to your customer is an important aspect in inside sales. YOUR TASK #1 Discuss the following industry types with your mentor and document specific items that these common industries could purchase from Fastenal. Also discuss specific local industry types that are not listed below. For help with this, click on the CRM icon from your Point of Sale > Branch Reports> Log In> CRM> Sales> Top NAICS Codes. Record the information that you and your mentor discuss in regards to products and services that the following industry types could purchase from Fastenal. I NDUS T R Y T YP E Electrical Contractors P R O D UC T S S ER V I C ES Machine Shops General Construction Contractors Municipal Transportation Food Processing Plants Truck Repair Centers Hospitals 41 Fastenal School of Business Internship Program Rv9/13 I NDUS T R Y T YP E HVAC Contractors P R O D UC T S S ER V I C ES Chemica l Plants Local Industry: Local Industry: Local Industry: YOUR TASK #2 In addition to completing the exercise identified above, you will also need to begin tracking the inside sales dollars that are related to your inside sales efforts. Track the sales increase for your inside sales dollars over the rest of the internship using the Inside Sales Tracking Form. When you assist a customer, you can track the products that you sell to the customer and identify the sales dollars that you are bringing in for your store. Document the increase in sales on the Week 3 – Inside Sales Tracker. 42 29 Fastenal School of Business Internship Program Rv9/13 In the SAM010: Phone Sales Course you completed, you were introduced to successful phone etiquette and ways to contact customers. Making contact with customers over the phone is a very efficient way to increase your Customer Contact Time (CCT). Sales is quite simple when you boil it down. We need more customers, buying more from us, more often! Sounds easy, right? It isn’t quite that simple, but contacting your customers over the phone is a good start to being in front of your customers more consistently. YOUR RESPONSIBILITY Most companies are incorporating the telemarketing selling technique, along with existing sales and marketing, into their sales approach in order to gain additional market share and survey customer satisfaction. Fastenal’s approach to telemarketing is business-to-business telemarketing which has the advantages of contacting and selling to prospects and current customers that have a need for our products and services. For this task, you will be asked to call current and potential customers using phone sales techniques and then record your findings on a worksheet. You will work with your mentor for this task and follow up with these customers throughout the remainder of internship. Telemarketing can help improve the overall success of your store in many ways: • Open up new areas of business • Reactivate inactive customers • Promote new and existing business • Gain a better understanding of your customers • Improve Customer Service • Improve morale and productivity within the branch/store • Obtain feedback from your customers • Thank each customer for their business • Sales lead generation/scheduled appointments/collect referrals • Provide Customer Fulfillment Discuss with your mentor the accounts/prospects that you will be responsible for handling for the purposes of this exercise. Document the increase in sales on the Week 3 – Phone Sales Tracker. MENTOR'S RESPONSIBILITY The Mentor should identify customers (current and potential) that the intern will target in their telemarketing campaign. Identify at least 6-10 (at least 3 current and 3 potential) accounts that the intern will target. These accounts should vary in industry type. 43 Fastenal School of Business Internship Program Rv9/13 29 Fastenal School of Business Internship Program Rv9/13 You will be required to attend weekly meetings with your mentor. During these meetings, you and your mentor will discuss your progress in completing your weekly tasks, as well as your overall development in the internship program. Both the mentor and the intern will be required to sign a weekly sign-in sheet signifying that they both attended these mandatory weekly meetings. The sign-off sheet was attached to Week #1 Mentor Meeting Notes. STARTING THE MEETING The Intern is encouraged to lead these meeting and to ask for help and assistance throughout the week, but this is a focused time where any unanswered questions can be answered. O V ER V I EW OF THE WEE K To start out the meeting, give your mentor an idea of what you did this week. • Explain to your mentor what you found helpful this week with your assignments and what you think challenged you. • Tell your mentor what you think you need more practice with to improve in your role and ask them for ideas on where you can get this extra assistance. • Draw the markings for a Grade 2, Grade 5, Grade 8 and Grade 9, hex nut (respectively) for your mentor. • Explain to your mentor the difference between these two washers. Which one is USS or SAE? Which one is thru-hard? Which one is low-carbon? How do you know? • Explain to your mentor the purpose of the pricing model and how this helps store employees. • Ask your mentor to give you a few examples of industries (types of businesses) that we sell to, and then tell your mentor 3 products and 2 services that they can likely benefit from and why. • Give your mentor a few examples of the goal statements that you used to contact your phone sales customers. ASK FOR HELP If anything came up during the week that you want to have explained to you, be sure to take the time now to do this. Ask your mentor for feedback on how you are doing and look for where you can improve yourself. 45 Fastenal School of Business Internship Program Rv9/13 29 Fastenal School of Business Internship Program Rv9/13 G Did you know that nearly 40 percent of purchases that customers make are unplanned, this number includes emergencies and impulse buys? Emergencies happen without notice, but impulse buys happen more often by strategically placing product in the store. When someone talks about “merchandizing” the store, this includes all the activities associated with selling products. Some of these things include the identifying of the right market for the product, advertising using the right media and at the right time, and creating attractive packaging and displays. YOUR TASK For this of this task, you will be concentrating on the third element explained above (creating attractive displays). You’ll be responsible for merchandising a product and then tracking the results. But first, we need to identify ways to improve store merchandising and strategies to increase sales. 5 S I M P L E S T E PS TO IMPRO VE STORE MERCHAN DIS ING AND I N C R EA S E SA L E S • Keep Displays Full of Inventory – Displays should be kept full with the products in their correct location. Displays that are missing product or have product that does not belong on them are not effective. Only designated product should be placed on branch-specific displays. Excess inventory should be stored out of the front room area. • Facing – A concept used in grocery stores where all of the product on a shelf is facing forward and pushed forward so that the 1st item is flush with the shelving edge. This action makes the product look better, helps customers find what they need more quickly, and helps managers see which products need to be re-stocked. • General Cleaning – Stores can get dusty and dirty if not cleaned on a regular basis. We want our stores to appear clean and orderly to the customer. This can be accomplished by cleaning, dusting, and organizing shelves, products, and display racks on a weekly basis. Many of the displays in our stores are costly investments and should be kept in good condition in order to maximize sales. • Updating – All outdated literature and brochures need to be removed from display along with any signage or banners that advertise product lines or vendors that we no longer carry. • First In First Out (FIFO) – Another grocery store/accounting concept. The first inventory to come into a store should be the first to go out. This action helps to move older products before they expire. Examples: paint, batteries, abrasive wheels, and drink mixes. These items have expiration dates. Utilizing your mentor for guidance and approval, decide on a product (or products) that you would like to be responsible for displaying in your store in an effort to increase walk-in sales for that product. For instance, you could choose to display one Kimberly Clark product (Brag Box of X80) or you could choose to display all of the Kimberly Clark products that are currently stocked in your store. Document the increase in sales on the Week 4 – Merchandising Tracker. 47 Fastenal School of Business Internship Program Rv9/13 29 Fastenal School of Business Internship Program Rv9/13 G Fastenal’s product managers work closely with our vendors to determine the best product packaging and merchandising. Sales trends with each product affect changes in the packaging and the merchandising methods used. For example, if a product whose packaging has been redesigned is now experiencing a significant slip in sales, then the vendor and the Fastenal product manager will reevaluate that product’s packaging. The product manager and the vendor might also evaluate the promotional efforts being spent on that product. If additional promotion is needed, then the product might be added to the monthly promotional flyer that Fastenal distributes to our customers or a separate flyer might be made to either display at the store or to distribute to our customers. YOUR TASK Although you have already had a small project where you were responsible for merchandising one product within the store, for this task, you will evaluate five products in the store whose packaging could be enhanced to ensure greater product visibility and, in turn, greater sales. Please list the five products and the improvements that you would like to make to each. P R O D UC T I M P R O V EM E N TS 1. 2. 3. 49 Fastenal School of Business Internship Program Rv9/13 4. 5. Utilize your mentor if you get stumped on this task. Bring this document to your mentor meeting and discuss this with your mentor at that time. If you and your mentor feel that you have a very good/strong idea, you can access FastNet > Search for your store> when your store is displayed, click on ‘View’ under ‘More Contacts’ > then click on ‘Product Managers’. From there, you can look up the product manager associated with the category your product is in. For example, if you have an idea for new packaging for a pair of safety glasses, you can type in Safety and you will see the contact information for a product manager for this type product. 50 Fastenal School of Business Internship Program Rv9/13 Fastenal uses a variety of internal personnel to help determine the placement of product within the store, as well as following a few simple standards. Fastenal Product Managers determine what product should be placed in the stores. Then they determine where those products should be placed in the store in order to maximize customer satisfaction. Input from various district managers also determines product placement within the store. High impulse items, such as tape measures and batteries, are placed close to the front counter to increase sales with walk-in customers. Items that are hard to steal are usually placed towards the back of the store; this allows Fastenal to place the most frequently stolen items toward the front of the store where Fastenal employees can watch their movement. Coordinating items are often placed next to each other as well. For example, construction drill bits are usually placed close to the construction fastener section of the store. YOUR TASK As you now know, the overall layout of the products in the store is important to Fastenal in a variety of ways. The best layout can add to the store’s sales, increase visibility of specific products, and improve customer service. This exercise will require you to analyze the overall layout of your store and determine what areas could be improved. Please list five areas that you would like to improve and how you would improve them, or offer five suggestions that would improve a customer’s overall experience with Fastenal when visiting your store. A R EA I M P R O V EM E N TS 1. 2. 3. 51 Fastenal School of Business Internship Program Rv9/13 4. 5. Bring this document to your mentor meeting and discuss this with your mentor at that time. If you and your mentor feel that you have a very good/strong idea, talk through how you could accomplish it and implement your idea. Keep in mind that some products are intended to be in a certain place requested by the product managers and the marketing department, so don’t become discouraged if you are unable to act on all of your ideas. MENTOR RESPONSIBILITY Remain open to ideas that the intern is bring up and encourage open and honest communication with your intern. Explain why some of the ideas can or cannot be implemented at the current time and explain some of the reasons for the current store layout. 52 Fastenal School of Business Internship Program Rv9/13 G You will be required to attend weekly meetings with your mentor. During these meetings, you and your mentor will discuss your progress in completing your weekly tasks, as well as your overall development in the internship program. Both the mentor and the intern will be required to sign a weekly sign-in sheet signifying that they both attended these mandatory weekly meetings. The sign-off sheet was attached to Week #1 Mentor Meeting Notes. STARTING THE MEETING The Intern is encouraged to lead these meeting and to ask for help and assistance throughout the week, but this is a focused time where any unanswered questions can be answered. O V ER V I EW OF THE WEE K To start out the meeting, give your mentor an idea of what you did this week. • Explain to your mentor what you found helpful this week with your assignments and what you think challenged you. • Tell your mentor what you think you need more practice with to improve in your role and ask them for ideas on where you can get this extra assistance. • Talk to your mentor about how you feel your product knowledge is progressing. • Explain to your mentor how Fastenal.com (web sales) benefits the store. • Share with your mentor the Store Merchandising Tracker and what your thoughts are so far on how your display is impacting sales. • Discuss with your mentor your Vendor and Merchandising task. Decide with your mentor, if one (or more) of these ideas should be passed on to the Product Manager. • Discuss the Store Layout Task that you finished and see what ideas you may be able to implement. ASK FOR HELP If anything came up during the week that you want to have explained to you, be sure to take the time now to do this. Ask your mentor for feedback on how you are doing and look for where you can improve yourself. 53 Fastenal School of Business Internship Program Rv9/13 54 Fastenal School of Business Internship Program Rv9/13 G As you know, the Fastenal Sales and Store Operations Internship Program includes an in-depth project that you will be responsible for presenting in the final week of your internship. During your first four weeks of this internship, you should be observing a wide variety of store and district functions. The project’s topic can include store or district problems, enhancements, or new initiatives. The topic of the project will be decided on by you, your mentor, and the area district manager. If you are having difficulty determining a topic for the project, reach out to your mentor and/or district manager for suggestions. During this meeting, review this information with your mentor and DM and get approval on your topic before proceeding. THE PROJECT A few examples of projects that have been presented in the past include: • Exploring the many uses of the MC-70 device • Exploring possible solutions to increase margin (either with a single account or the store) • How to apply the Lean Manufacturing principle of the “5 S” approach to a store location • Implementing a key account (all stages of the process) • Assigning responsibility for increasing the sales and margin for a specific set of accounts within a store’s territory P R O J E C T G U ID E L IN ES The written portion of your project will need to adhere to the following guidelines: • The paper should include the following eight elements: Title Page, Executive Summary, Introduction and Topic Identification, Identification and Analysis of Alternatives, Recommended Approach, Implementation Strategy, Results, and Conclusion. • The paper should be typed in a 12-point font and be double-spaced. • The paper should include any references that were used throughout the course of the project (including books, papers, interviews, etc). • There should be two copies of the written report turned in; one copy will be for the mentor and one copy will be for the district manager. P R O J E C T C O N TEN TS Below is a brief description of each of the eight sections that should be included in your written report. • Title Page: The title page should include your name, a brief title of your project, the date the project is submitted, and who the project is submitted to (mentor and area district manager). • Executive Summary: The executive summary is a synopsis of the entire project. It includes a description of the identified topic, the consequences (if appropriate) of the topic, the recommended solution, and the predicted outcome if the solution is effective. The executive summary allows a reader a quick overview of the project without reading the entire plan. Your executive summary should be well thought out. This is usually one of the last sections of the project to be completed. This is because it is impossible to summarize 55 Fastenal School of Business Internship Program Rv9/13 • • • • • • accurately until you complete every other part. You should take your time in this portion of the project because, although it is completed last, it is usually the first section that a person/evaluator will read. Introduction and Topic Identification: The introduction is the explanation of the details of your project. Unlike the executive summary, it is not an overview of the project. Its purpose is to give the background of the project and to describe the problem, enhancement, or new initiative that you have identified. After reading the introduction, the reader/evaluator should understand the topic. Identification and Analysis of Alternatives: This section should include various alternatives to address the identified problem, enhancement, or new initiative. You will need to outline each alternative and provide an analysis of why each solution could potentially improve the situation in the store or district. Each alternative should be well thought out, well-articulated, and realistic given current constraints on the store or district. Recommended Approach: The Recommended Approach section will include the solution, listed and outlined in the previous section, that you feel would be the best option for the store or district. You will need to validate why this solution would be the best alternative. Implementation Strategy: Determining how your recommended solution will address the topic is only the first step. The next important element to the topic being addressed properly is the identification of the implementation strategy. Within this section, you will need to list the steps that are necessary in order for the solution to work. Please keep in mind that you might identify smaller topics, through your research, that correlate to the original topic. For example, if you identified a major problem and then, through additional research, determined that there are smaller root problems, you would first need to determine the strategy for solving the root problems before you could implement your strategy for solving the major problem. Results: This is an optional section. Depending on the topic chosen, there might be measurable elements to the project. For example, if your project’s topic is to increase business within a specific industry type, then you would have measurable results that you would need to include in your written report (i.e. increase in the number of accounts in that industry, increase in sales from week to week, etc). Please consult your mentor to determine if your written report would need to have a Results section. Conclusion and References: This section includes a general overview of what was discussed throughout the project report. You should restate the topic that was identified, as well as the solution that you determined would be the best option. You will also need to reiterate why that solution is the best alternative. You should include references at the end of this final section. Please site any written resources that were used during the formulation of your project (books, papers, journals, etc), as well as any interviews you conducted. P R E S E N T A T I O N G U I D E L IN E S As you know, you will be required to present your project findings to your mentor and your area district manager. Your presentation should follow these guidelines: • Should be between 15-25 minutes (content only) • Should include the use of at least one visual aid (PowerPoint is not the preferred method) • Should allow 5-10 minutes of question and answer time (in addition to the 15-25 minutes of content presentation) • Should include a discussion of the following topics: Introduction (the stated problem and enhancement) Identification and Analysis of Alternative Solutions Recommended Approach Implementation Strategy Results (if appropriate) Conclusion 56 Fastenal School of Business Internship Program Rv9/13 The following are a few tips to follow in regards to presentations: • Always practice your presentation several times in order to determine the true overall length of the presentation • Remember to speak slowly and articulate your words • Do not try to memorize your presentation; simply identify key topics and discussion points • Prepare your visual aids ahead of time to ensure accuracy and relevancy • Make certain that your visual aids are easy to read and not distributed until necessary • Before your presentation, think of possible questions that will be asked and anticipate how you will respond to them • Try to keep your answers during the Q&A section brief; never get sidetracked or argue with someone who has a question • Be enthusiastic about your project and presentation A copy of the Written Report Evaluation and the Presentation Evaluation are included in this document. 57 Fastenal School of Business Internship Program Rv9/13 56 Fastenal School of Business Internship Program Rv9/13 INTERNSHIP PROJECT – WRITTEN REPORT EVALUATION Intern Name: Project Title: Date: C O N T E N T (60 P O I N T S ) __ __ __ ___ _ • • • • • • Coverage – highlights of whole project Coverage – addressed assigned points Clarity of development of points Executive Summary was interesting and made you want to read the report Realistic alternatives and implementation plan Supported alternatives through research O R G A N I Z A T I ON (25 P O I N T S ) __ __ ___ __ _ • • • • Well prepared, well organized Is level of treatment appropriate, not overly detailed nor too general? Is report easy to follow, smooth continuity? Structure – followed structure, sequence F O R M A T (15 P O I N T S ) _ ___ __ __ __ • Followed general instructions for written report guidelines • Included all appropriate sections (7 sections) • No misspellings, poor grammar, misuse of words COM ME NTS: 59 Fastenal School of Business Internship Program Rv9/13 56 Fastenal School of Business Internship Program Rv9/13 INTERNSHIP PROJECT – PRESENTATION EVALUATION Intern Name: Project Title: Date: C O N T E N T (25 P O I N T S ) __ __ __ ___ _ • • • • Coverage – highlights of whole project Coverage – addressed assigned points Clarity of development of points Pitched well to audience O R G A N I Z A T I ON (25 P O I N T S ) __ __ ___ __ _ • • • • Well prepared, well organized Is level of treatment appropriate, not overly detailed nor too general? Is presentation easy to follow, smooth continuity? Structure – followed structure, sequence D E LI V ER Y (25 P O I N T S ) ___ __ ___ __ • • • • • • Engaging presentation style, energetic, enthusiastic Smooth transition between sections Well practiced, rehearsed No reading from notes Clear, good volume and enunciation, no mumbling Efficient, avoided stumbling, confusion, blank spots F O R M A T (10 P O I N T S ) _ ___ __ __ __ • Visuals used supportively • No misspellings, poor grammar, misuse of words Q U E S T I O N S / A N S W E R P E R I O D ( 1 5 P O I N T S ) _ _ __ _ __ _ _ _ • • • • Confidence in knowledge of topic Ability to answer reasonable questions Answers are accurate and brief Intern appears to have put effort into learning about this topic Comments: 61 Fastenal School of Business Internship Program Rv9/13 56 Fastenal School of Business Internship Program Rv9/13 THE FIRST STEP That was a lot of information to absorb at once. Your first step is to brainstorm some ideas on what you project will be based on. Jot down as many ideas and you can, but before you are done with your project meeting; be sure that you, your DM and your mentor have all agreed on what yourprojecttopic will be. BRAINSTORMING IDEAS 1. 2. 3. 4. 5. 6. FINAL IDEA: 63 Fastenal School of Business Internship Program Rv9/13 56 Fastenal School of Business Internship Program Rv9/13 Sale’s is part science and part art! You can be very effective in relating to people and have great relationships with your customers, but if you do not effectively manage your business unit, your charm will start to wear off. Fortunately, at Fastenal, creating loyal customers is what we’ve been doing since 1967. We can’t say that we’ve perfected the art, be we definitely have managing the business down to a science. YOUR TASK There are many reports available to sales people to most effectively manage your business. You need to locate the following reports and review them for what you feel is the most important information. Ask your mentor to explain anything on these reports that may seem confusing. N ES T E GG R EP O R T POS> CRM> Branch Reports> Login> Sales> Customer> Customer Nest Egg Report What is some key information you can find out on this report? M Y C US T O M E R S POS> CRM> Branch Reports> Login> CRM> My Customers What is some key information you can find out on this report? M Y S E C TO R S POS> CRM> Branch Reports> Login> CRM> My Sectors What is the difference between a sector and a zone? Talk with your mentor about this if you aren’t sure. O U T S I D E S A LES R E P O R T C A R D POS> CRM> Branch Reports> Login> Reports> Outside Sales Scorecard What are a few numbers on this report that you feel can be impacted with the least effort? 65 Fastenal School of Business Internship Program Rv9/13 E M P LO Y EE T R AC K E R , R E P O R T BY Z ONE FastNet> Applications> Data Warehouse> Employee Tracker> Zone When this report opens up, on the left click on the ‘Actions’ menu> ‘Export’> ‘Excel’ What information is on this report that wasn’t on the Outside Sales Scorecard that you think will be beneficial to review regularly? S T O R E B ELO W 20 % L IN E I T E M S FastNet> Applications> Branch Reports> Sales Analysis> Store Commission Calc Sales<20 Line Items How can you use this report to improve sales at the store? P R IC E G U I D A N C E D ETA IL FastNet> Applications> Branch Reports> Sales Analysis> Price Guidance Detail Identify several items on this report that could have been sold at a small amount more to reach at least 0% price acceptance. SC OR E C A R D FastNet> Applications> Branch Reports> Scorecards> OSP Scorecard and Branch Scorecard Review the criteria that the store and the OSP are evaluated on. Discuss any of this information that is confusing, or unclear, with your mentor. 66 Fastenal School of Business Internship Program Rv9/13 G Before you begin making any outside sales calls, you should first know the basics of selling. The most successful salespeople in Fastenal are those who plan for each sales call. They have an objective for each customer and are prepared to ask appropriate questions in order to gain key information which will lead to sales. There are five elements to a sales call: the introduction, explore needs, offer solutions, gain commitment, and the delivery. Included below is a description of the key aspects of each of the five elements. IN TR O DUC TIO N The Introduction is very important as it lays the groundwork for the rest of the call. First impressions are important in every sales call. • Opening Statement– State your first and last name, the company name; attempt to shake hands and have your business card ready. Remember to thank the customer for the opportunity to meet and discuss how Fastenal can benefit their business. Be careful not to thank them for their time because your time is just as important. • Call Introduction– Stating the goal or purpose of the call and what objectives should be accomplished. Also, position the company by introducing a brief statement about who Fastenal is and what we can do for our customers. • Review of Previous Call (Follow-up Call Only)– Summarize previous call to lead into further discussion. E XP L OR E N EED S The Explore Needs section is when most information is shared and gathered. It is important to use proper questioning techniques in order to gain as much information about your customer as possible. The following list outlines the key tasks that should be accomplished during this portion of a sales call. • Take Notes on Relevant Information Learned– Ask to take notes, so the customer is aware of why you are breaking the eye contact during the sales call. Take notes throughout entire call. • Fact Finding Questions– Ask about and explore the current situation of the customer to lay the foundation for the sale. • Analysis Questions– Ask about problems, difficulties or dissatisfactions the customer is experiencing. • Suggestion Questions– Ask about the effects, implications, or consequences of a stated customer problem. • Translation Questions– Ask about the value or benefit of the customer making a change or improvement. • Summarize Problems and Consequences Learned– Before moving on to offer solutions, take a moment to summarize or repeat back the problems and consequences discussed throughout the Explore Needs portion of the call. This will help ensure that you understand the customer's needs before providing suggestions. OF F E R SO L U T I O N S During the Offer Solutions section, the salesperson has an opportunity to suggest an appropriate solution based on the customer's responses to the FAST Questions asked during the Explore Needs portion of the sales call. • 67 Focus on Specific Products/Services– Focus on basic products and services that pertain to the customer and solve problems that were uncovered with analysis and suggestion questions. Fastenal School of Business Internship Program Rv9/13 • Utilize Relevant Visual Aid(s)– Don’t just give the visual to the customer, take time to explain what the visual aid- use it as part of the presentation. G A I N C O M M IT M E N T The gain commitment section is the last few moments of the sales call. It is meant to wrap up any current business and solidify a future opportunity to meet or do business. • Achieve Meeting Goal/Objectives– Be sure that you revisit your original purpose for the call to ensure that you have accomplished the goal or objectives. • Obtain a Valid Reason for Return– Solidify an opportunity for future business by asking for an order, quote, or tour. Discuss any action items or information needed for the next call. • Set Specific Appointment Date & Time– Get a specific date and time to return for the next sales call. Try narrowing the window of time based on your weekly delivery/call schedule, but remain flexible to suit the customer's needs. • Summarize the Results of the Call– Provide a brief summary of the entire call by utilizing your notes and reviewing the next steps to be taken. Reiterate the day and time of the next sales meeting. D ELI V ER Y The delivery is comprised of actions and mannerisms of the sales rep throughout the sales call. The success of a business relationship can depend greatly on your approach to customer service and overall delivery of a sales call. • Active Listening Skills– Demonstrate your listening skills by repeating key points made by your customer or asking questions of clarification when information is unclear. • Sincere and Appropriate Responses to Objections and Questions from the Customer– Never say, “I don’t know” and leave it at that. If you are unsure, let the customer know that you will find the answer and get back to them later that day or at the next sales call. Be prepared to handle objections from a customer without getting defensive or frustrated. • Professional Demeanor & Dedication to Customer Service– Above all else, uphold the idea of "growth through customer service." Earn your customer's trust through professionalism and demonstration of values. • Confidence– Maintain a positive attitude and present yourself with confidence in front of the customer. Being prepared is often the best way to boost your confidence and make a great impression on the customer. • Communication Skills– Pay close attention to your body language, tone of voice, and eye contact. These are just a few communication skills that can impact the connection between a salesperson and a customer. YOUR TASK With a little instruction on making a successful sales call, you are now ready to begin making supervised calls on specific customers. Remember that researching your customers and planning your sales calls will make you more successful in your approach. Spend a portion of one day this week riding along with an Outside Salesperson, your Mentor or the General Manager at your store location. Ask your mentor to take you to several accounts that you can start working with. Track your progress with these accounts in the Outside Sales worksheet on the Internship Program Sales Tracker you saved in Week One. Follow up with the progress of these accounts for the duration of the internship program. The number of accounts that you will work with will depend on the store and your availability. 68 Fastenal School of Business Internship Program Rv9/13 CUSTOMER RESEARCH G EN ER A L I N F O R M A T I O N Company Name: Locations: Website Address: Years in Business: What is the company history (days of operation, hours, founder, profit/non-profit, number of employees, motto, etc.)? What does the company do/make? CON TAC TS Contact Name: Title: Contact Name: Title: Contact Name: Title: P R O D UC T S AND SE R VIC ES TH EY C A N B E N EF I T Potential Product Lines: D Fasteners D Tools and Accessories D Hydraulics and Pneumatics D Electrical D Material Handling D Safety D D D FR O M Potential Value Added Services: D Custom Manufacturing D Hose Assembly D Tool and Hoist Repair D Custom Packaging D Welded Band Saw Blades D Tooling and Cutter Re-grind D D D Previous Interactions with account? Notes: 69 Fastenal School of Business Internship Program Rv9/13 PRE-CALL PREPARATION Company Name: Decision Maker: Goal Statement: Position the Company (Introduce Fastenal): E XP L OR E N EED S Topic 1: Problems Uncovered: Fact-Finding Question: Consequences of Problems: Benefits of Resolving Problems: Topic 2: Problems Uncovered: Fact-Finding Question: Consequences of Problems: Benefits of Resolving Problems: 70 Fastenal School of Business Internship Program Rv9/13 i F P F P P CALL SU MM ARY Follow-up Action Needed Action to be taken, specifics of next meeting (who/when/where), additional contacts to make, etc. D ON ’ T F O R GE T TO L OG AN IN T E R A C T IO N F O R TH IS CA L L , G E T H ELP F R O M YO U R M E N T OR IF YOU NE E D I T ! 71 Fastenal School of Business Internship Program Rv9/13 72 Fastenal School of Business Internship Program Rv9/13 G You will be required to attend weekly meetings with your mentor. During these meetings, you and your mentor will discuss your progress in completing your weekly tasks, as well as your overall development in the internship program. Both the mentor and the intern will be required to sign a weekly sign-in sheet signifying that they both attended these mandatory weekly meetings. The sign-off sheet was attached to Week #1 Mentor Meeting Notes. STARTING THE MEETING The Intern is encouraged to lead these meeting and to ask for help and assistance throughout the week, but this is a focused time where any unanswered questions can be answered. O V ER V I EW OF THE WEE K To start out the meeting, give your mentor an idea of what you did this week. • Explain to your mentor what you found helpful this week with your assignments and what you think challenged you. • Tell your mentor what you think you need more practice with to improve in your role and ask them for ideas on where you can get this extra assistance. • Explain to your mentor the importance of having a clear objective for each sales call. • Give your mentor an example of some of the questions that you were able to ask a customer that you felt were effective and got you important information about their business. • Discuss with your mentor the possibility of taking a more active role with a few specific accounts. Ask your mentor what hesitation they may or may not have with giving you this extra responsibility. • Be sure to remember to ask questions now about any of the reports that you learned about this week during the OSP Reports Task. • Explain to your mentor two reasons why logging interactions with customers is so important. • Review your Internship Sales Tracker with your mentor. ASK FOR HELP If anything came up during the week that you want to have explained to you, be sure to take the time now to do this. Ask your mentor for feedback on how you are doing and look for where you can improve yourself. 73 Fastenal School of Business Internship Program Rv9/13 74 Fastenal School of Business Internship Program Rv9/13 Promoting our company and the products and services that we offer to our customers is important for our success and growth. Fastenal uses printed promotional literature often to notify our customers of specials that we are offering. The material is also used for upcoming events, such as our One Day Sales Events; however, we use other promotional efforts as well. Look around your store and ask others in your store about the various promotional efforts that Fastenal utilizes to market our company, products, and services to our customers. YOUR TASK After discussing the various promotional efforts we utilize with others in your store, complete the following form. List the promotional effort, how effective you believe that promotional effort is within your store’s territory, and any improvements that you would like to implement to make that promotional effort more effective. PR OM O TION E F F E C TI V EN ES S C HANG E S 1. 2. 3. 75 Fastenal School of Business Internship Program Rv9/13 4. 5. Where feasible, implement your plan to make these changes. If you feel you have an idea that could impact a large number of stores, be sure to pass your ideas on to the marketing coordination department at [email protected] . If you are stuck, here are some ideas… • Monthly Promotional Flyers • Bounty • Industry Specific Promotional Flyers (ex. HVAC) • One Day Sales Events • Customer Trade Show • NASCAR involvement 76 Fastenal School of Business Internship Program Rv9/13 G Now that you have identified the promotional efforts of Fastenal, take a moment to look at your local territory to determine marketing techniques/ideas or promotional efforts that could improve sales in your local area. Check with the people that you work with to find out what local marketing has been utilized in the past to help increase sales within the territory or, more specifically, within a specific industry. Ask about any radio or newspaper advertisements that may have been used and how effective this may have been. YOUR TASK After discussing the local marketing that has been done complete the following form list the marketing effort, how effective it was, and any improvements that you could implement to make that marketing effort more effective. M A R KE T I N G E F F E C TI V EN ES S C HANG E S 1. 2. 3. 77 Fastenal School of Business Internship Program Rv9/13 4. 5. Where feasible, implement your plan to make these changes. If you feel you have an idea that could impact a large number of stores, be sure to pass your ideas on to the marketing coordination department at [email protected] . If you get stuck on this, talk with your mentor or District Manager! 78 Fastenal School of Business Internship Program Rv9/13 G At Fastenal, we have a number of unique things about our company that makes us competitive over our competitive. One of the biggest things is that we are a debt free company and we pride ourselves on the ability to have more buying power because we have a positive cash flow! Annually, we publish facts about the company. Here are some of those facts listed below. Total number of stores United States Canada Mexico Puerto Rico Central & South America Europe China Singapore, Malaysia, Thailand 2652 2,385 187 36 8 4 11 14 7 Number of Vehicles Semis Fleet vehicles Sprinters Straight Trucks Number of Employees Store Personnel FTE DC & MFG FTE Admin & Support *Total Full-Time Equivalent 79 Fastenal School of Business Internship Program Rv9/13 180 6672 174 89 15,283 9,028 2,035 1,883 12,946 YOUR TASK Complete an exercise where you identify strategic advantages of our company and particularly the distribution center with regard to selling against our competition. Our unique attributes and our distribution network provide a competitive advantage for a number of reasons. Brainstorm the advantages that our distribution network and other unique attributes provide to Fastenal. Record your findings here and then discuss with your mentor. A TTR I B U TE 80 OF FAS TENAL A DVA N T A G E TO T H E C U S T O M E R Fastenal School of Business Internship Program Rv9/13 G You will be required to attend weekly meetings with your mentor. During these meetings, you and your mentor will discuss your progress in completing your weekly tasks, as well as your overall development in the internship program. Both the mentor and the intern will be required to sign a weekly sign-in sheet signifying that they both attended these mandatory weekly meetings. The sign-off sheet was attached to Week #1 Mentor Meeting Notes. STARTING THE MEETING The Intern is encouraged to lead these meeting and to ask for help and assistance throughout the week, but this is a focused time where any unanswered questions can be answered. O V ER V I EW OF THE WEE K To start out the meeting, give your mentor an idea of what you did this week. • Explain to your mentor what you found helpful this week with your assignments and what you think challenged you. • Tell your mentor what you think you need more practice with to improve in your role and ask them for ideas on where you can get this extra assistance. • Talk with your mentor about the promotional efforts that Fastenal is involved in and what improvements you noted. • Ask for further clarification on the marketing efforts that have been done locally and see if any of your improvements can be implements. • Discuss with your mentor the competitive advantages of Fastenal and how you think this impacts the service we provide our customers. Ask your mentor to help you make a few more connections with this topic if necessary. • Explain to your mentor one thing out of the Screws, Rivets and Other Fasteners manual that stood out to you as new, interesting or helpful information. • After completing the third product manual, explain to your mentor your comfort level with fasteners and how these manuals helped you. • Review your Internship Sales Tracker with your mentor if something substantial has changed ASK FOR HELP If anything came up during the week that you want to have explained to you, be sure to take the time now to do this. Ask your mentor for feedback on how you are doing and look for where you can improve yourself. 81 Fastenal School of Business Internship Program Rv9/13 82 Fastenal School of Business Internship Program Rv9/13 During Week One of this internship program, you were asked to schedule several things for this week of the program. This document will explain a few more of these things in detail. PRD110: FASTENERS & FASTENING SYSTEMS An Instructor-led training PRD110: Fasteners & Fastening Systems may be completed at any time, but you are required to complete the three product manuals (PRD001: Introduction to Fasteners, PRD005:Bolts- Types & Applications and PRD010: Screws, Rivets & Other Fasteners prior to attending the training. Make sure at this point that you’ve completed your product manuals so that when this training is available you can attend without any hindrances. DISTRIBUTION CENTER TOUR & SHADOW The goal with having you take an in-depth tour of the Distribution Center (DC) is so that you can become familiar with how product flows through the DC. Pay close attention to the various functions/duties of each department and how each department relates to the others. Please note that in the event that the distribution center visit is not an option, the mentor may simply explain how product flows within the facility. Each person in the DC plays an important role in the overall success of Fastenal’s business. You will be shadowing a DC employee in a specific department for a period of time. During that time, try to fully understand the duties of that employee for his/her department and how his/her performance in their position impacts customer service. Note: These two tasks are left to the discretion of the mentor. If the mentor feels like the distribution center is too far from the store, then the mentor can choose to simply explain how product flows with the facility. 83 Fastenal School of Business Internship Program Rv9/13 84 Fastenal School of Business Internship Program Rv9/13 G You will be required to attend weekly meetings with your mentor. During these meetings, you and your mentor will discuss your progress in completing your weekly tasks, as well as your overall development in the internship program. Both the mentor and the intern will be required to sign a weekly sign-in sheet signifying that they both attended these mandatory weekly meetings. The sign-off sheet was attached to Week #1 Mentor Meeting Notes. STARTING THE MEETING The Intern is encouraged to lead these meeting and to ask for help and assistance throughout the week, but this is a focused time where any unanswered questions can be answered. O V ER V I EW OF THE WEE K To start out the meeting, give your mentor an idea of what you did this week. • Explain to your mentor what you found helpful this week with your assignments and what you think challenged you. • Tell your mentor what you think you need more practice with to improve in your role and ask them for ideas on where you can get this extra assistance. • If you were able to complete your Distribution Center (DC) Tour, explain to your mentor how items move through the distribution system. If you weren’t, ask you mentor to explain this system you. • If you were able to complete the job shadow at the DC, explain to your mentor something about this department that you didn’t know. Explain how this department impacts customer service at the store and how other departments impact this one! • Review your Internship Sales Tracker with your mentor if something substantial has changed. ASK FOR HELP If anything came up during the week that you want to have explained to you, be sure to take the time now to do this. Ask your mentor for feedback on how you are doing and look for where you can improve yourself. 85 Fastenal School of Business Internship Program Rv9/13 86 Fastenal School of Business Internship Program Rv9/13 At various times throughout this program, you’ve been asked to track different successes you’ve had. This week is a little bit different than other weeks that you’ve had because your expectation is to keep doing that you’ve been doing! Work on these things listed below this week. INSIDE SALES Decide at this point if it makes sense for you to continue documenting the products that you’ve sold to customers inside the store (walk-in’s) and discontinue when you feel you’ve tracked this information sufficiently on your Internship Sales Tracker. PHONE SALES Continue to call current and potential customers using phone sales techniques and record your findings on your Internship Sales Tracker. Incorporate additional telemarketing calls to the accounts that your mentor assigned you during week three (Inside Sales) of the internship program. MERCHANDISING Pull a sales history report on the product/products that you created a display for in week 8 and note the sales per week for that item on your Internship Sales Tracker. (Ask your mentor for assistance if you need it!) Be sure to make any changes to the display, if necessary. Continue the display and track the success of your display through the 12 week program. OUTSIDE SALES At this point, you should have been given several accounts to be responsible for. Hopefully, these are accounts that have potential to grow into larger, more profitable accounts. You have now had the opportunity to not only see experienced salespeople make sales calls, but you have also learned about the five elements of a successful sales call (reference week 5). You have also begun to make sales calls on your own and you should understand the importance of documenting the highlights of each call. Begin thinking of areas of improvement for these customers as you track the success of these accounts. Continue to track your sales success on the specific accounts that you are responsible for on your Internship Sales Tracker. Use the call forms, where applicable, from week five. 87 Fastenal School of Business Internship Program Rv9/13 88 Fastenal School of Business Internship Program Rv9/13 G You will be required to attend weekly meetings with your mentor. During these meetings, you and your mentor will discuss your progress in completing your weekly tasks, as well as your overall development in the internship program. Both the mentor and the intern will be required to sign a weekly sign-in sheet signifying that they both attended these mandatory weekly meetings. The sign-off sheet was attached to Week #1 Mentor Meeting Notes. STARTING THE MEETING The Intern is encouraged to lead these meeting and to ask for help and assistance throughout the week, but this is a focused time where any unanswered questions can be answered. O V ER V I EW OF THE WEE K To start out the meeting, give your mentor an idea of what you did this week. • Explain to your mentor what you found helpful this week with your assignments and what you think challenged you. • Tell your mentor what you think you need more practice with to improve in your role and ask them for ideas on where you can get this extra assistance. • Review your Internship Sales Tracker with your mentor. • Explain where you are at with your current accounts and what you think your next step is with those accounts. • Explain to your mentor why you are or are no longer going to track your inside sales efforts. (This is up to you!) • Talk to you mentor about how you think your merchandising display is going and ask for feedback for improvements. • You are nearing the end of the program, be sure to talk to you mentor about your final project if there are things that you think you need more clarification about. ASK FOR HELP If anything came up during the week that you want to have explained to you, be sure to take the time now to do this. Ask your mentor for feedback on how you are doing and look for where you can improve yourself. 89 Fastenal School of Business Internship Program Rv9/13 90 Fastenal School of Business Internship Program Rv9/13 Days Out is the term that we use to explain the amount of time that it takes our customers to pay their bills. This is the branch’s accounts receivable exposure (Days Out), or how many days an invoice was given and how many days on average it takes us to get paid. Days out can be calculated by dividing the store’s total accounts receivable by the store’s daily average sales. Daily averages sales can be calculated by dividing the sum of the past two months’ sales by 60. The formulas are written below: Days Out = Total Accounts Receivables/Daily Average Sales Daily Average Sales = (Month 1 Sales + Month 2 Sales)/60 YOUR TASK The first task you have is to determine what your store is at currently for Days Out. Work with your mentor to find these numbers. C A L C U L A T I N G D AI L Y A VE R A G E S A LE S Month 1 Sales: (A) Month 1 Sales: Month 1 Sales + Month 2 Sales: (B) (A) + (B) Total Sales for both months (A+B) / 60 days: = Daily Average Sales (C) I DE N TI F Y A C C O U N T S R EC E I V A B LE S Total Accounts Receivables: (D) C A L C U L A T I N G D A Y S OU T Total Accounts Receivables (D)/ Daily Average Sales (C)= Days Out Fastenal’s goal for Days Out is 45 days. Is your store above or below that goal? Talk with your mentor about strategies for improving this number. Notes: 91 Fastenal School of Business Internship Program Rv9/13 92 Fastenal School of Business Internship Program Rv9/13 The Sarbanes-Oxley Act of 2002 increases compliance for all companies who are required to file periodic reports with the Securities and Exchange Commission (SEC). After the number of high-profile lawsuits and bankruptcies filed in the late nineties and early 2000s (Enron, Arthur Anderson, and Worldcom), the government intervened and created a law which requires more reporting duties for companies, as well as higher penalties for non-compliance. As a precaution, and in order to comply with this legislation, Fastenal developed several reports that varying levels of management have to complete on a monthly basis. The following is a list of the reports that the General Manager of your store has to complete at the end of each month. M O N T H L Y R EP O R TS : 1. 2. 3. 4. 5. 6. Collection Report Sales Report Card Total Cost of Inventory Report NCI (Non-Contributing Inventory) Report Branch Expense Detail Report Vehicle ROA (Return on Assets) YOUR TASK Talk with your Mentor about each of these reports. If possible, schedule time with the General Manager of your store to review/ask questions as they are completing these end-of-month reports. Be sure to ask questions like: • What are the most important aspects of the report? • Who is impacted by the numbers on this report? • After you complete the report, who reviews it? • If there are discrepancies on this report, who can help you get it fixed? 93 Fastenal School of Business Internship Program Rv9/13 94 Fastenal School of Business Internship Program Rv9/13 Collecting funds from our customers from products and services we supply them with is a critical part of the sales process. Our goal at Fastenal is to collect on the outstanding debts within 45 days. Our collection terms as we explain to our customers is Net-30. We expect our customers to pay within 30 days of receiving an invoice. The responsibility of ensuring that the customers pay is on the sales person that sold the product. Fastenal has a call center that helps with the collections process and starts contacting “past-due” customers after 33 days of nonpayment. YOUR TASK Talk with your mentor about the strategies they use to ensure customer payment. Also, if possible, call and talk to your Regional Finance Manager to ask them about the collections policy for your region. The most important part of the collection process is to ensure proper documentation before establishing a credit line for a customer. • Ask your mentor to show you the credit application that is used by your store. • Document here the required information on this form that you would need to ask your customer for: o o o o • • Ask your mentor, without RFM or DM approval what is the initial credit limit for customers at your store: Throughout this internship, you’ve been assigned a few customers. Ask you mentor to help you verify that all of your customers have been paying their bills and where appropriate, contact those customers. Notes: 95 Fastenal School of Business Internship Program Rv9/13 96 Fastenal School of Business Internship Program Rv9/13 G You will be required to attend weekly meetings with your mentor. During these meetings, you and your mentor will discuss your progress in completing your weekly tasks, as well as your overall development in the internship program. Both the mentor and the intern will be required to sign a weekly sign-in sheet signifying that they both attended these mandatory weekly meetings. The sign-off sheet was attached to Week #1 Mentor Meeting Notes. STARTING THE MEETING The Intern is encouraged to lead these meeting and to ask for help and assistance throughout the week, but this is a focused time where any unanswered questions can be answered. O V ER V I EW OF THE WEE K To start out the meeting, give your mentor an idea of what you did this week. • Explain to your mentor what you found helpful this week with your assignments and what you think challenged you. • Tell your mentor what you think you need more practice with to improve in your role and ask them for ideas on where you can get this extra assistance. • Review your Internship Sales Tracker with your mentor. • Explain to your mentor why Days Out is important to the store. Ask your mentor to talk to you about ways they have worked on improving this number. • Ask your mentor to explain the Past Due Report. • Review with your mentor any of the end of month reports that you still have questions about. ASK FOR HELP If anything came up during the week that you want to have explained to you, be sure to take the time now to do this. Ask your mentor for feedback on how you are doing and look for where you can improve yourself. 97 Fastenal School of Business Internship Program Rv9/13 98 Fastenal School of Business Internship Program Rv9/13 In our decentralized environment at Fastenal, one of the key operations in our daily business is Vendor Purchasing. Our stores have the ability to contact almost 100% of our total Vendor Base. The store also has the ability to purchase directly from our vendors by issuing company Purchase Orders. Here is an example of a typical situation where we would contact a vendor for pricing and purchasing. • A customer calls the store for an item that is not currently in stock at the branch or our servicing DCs don’t have it in stock either. • The store will contact the vendor(s) that handle the customer’s needed product and will get cost and availability of the part. We also call this “Sourcing”. • The store will chose to use the vendor with the most competitive price and delivery date possible and calculate the sell price for this part. The store will then need to create a Quote for our customer. • If the customer decides to order the part from Fastenal, we will then call the Vendor back and place the order by issuing them a Fastenal Purchase Order. • The Vendor then ships the product to the branch where it is received into inventory. • We then generate an invoice to our customer for the part. • The customer either picks up the item at the branch or we deliver the item to the customer. Purchasing from a vendor is a multi-step process. Sometimes we are in communication with the vendor many times before we have all the right information ready for our customer. CUS TO M ER FA S T E N A L VE NDOR YOUR TASK Ask your mentor to demonstrate the steps in acquiring product through a vendor purchase using the Store Solutions system. Then, after practicing vendor purchases and witnessing an accurate vendor purchase by your mentor, you will need to perform the necessary steps to make an actual branch Vendor Purchase. Have your mentor oversee your work in case you have any questions or need additional guidance. Use the Sourcing Tool under Applications on FastNet, where applicable. 99 Fastenal School of Business Internship Program Rv9/13 10 0 Fastenal School of Business Internship Program Rv9/13 G In addition to the store making direct purchases with our vendors, we can also use the distribution center (DC) as a purchasing resource. There are items listed within our catalog that require our DC Purchasing Team to buy. This is due to the relationship we may have with this certain vendor or because by combining other orders, we can meet a Vendor’s Minimum Requirements or receive discounted pricing. Purchase Agreements between Fastenal and its customers are very important to the overall profitability of the company. Purchase Agreements ensure that the customer is responsible for special stock inventory that Fastenal purchases on behalf of the customer. YOUR TASK Go to FastNet and search for Purchase Agreements. Once you have found a standard Purchase Agreement, print a copy and read through it. Ask your mentor any questions that you might have in regards to this document. Then list two customers at your store who have signed Purchase Agreements for various products that Fastenal stocks on their behalf. C U S T O M E R #1 • Name of the company?: • What is the product that your store stocks for this customer?: • What are the terms of this agreement?: C U S TO M E R #2 • Name of the company?: 101 • What is the product that your store stocks for this customer?: • What are the terms of this agreement?: Fastenal School of Business Internship Program Rv9/13 10 2 Fastenal School of Business Internship Program Rv9/13 G Have you ever heard of the term “Dead Inventory”? It’s something that many businesses face every day and Fastenal is no different. We have two basic categories of Inventory at Fastenal. The first is Standard Stock and the other is Special Stock. Standard Stock is the inventory that is stocked in our stores, such as Fasteners, Tools, Safety Supplies, Cleaning Products, etc. Standard Stock is also the Inventory our DCs keep on hand on a regular basis. Special Stock is the term used to describe the items a store may procure that are specific to a customer’s needs. These items are not regularly stocked in the store and the DCs. Special Stock is where most of our Dead Inventory Issues arise at Fastenal. One of the services we offer to our customers is called Customized Inventory. This means that a store can keep Special Stock parts on our shelves for a specific customer’s use. This is a huge advantage for our customers because we can reduce their inventory holding costs by Fastenal stocking the product the customer needs on our shelves instead of theirs. We sometimes get ourselves in trouble when we (Fastenal) order too much inventory for the customer or the customer will no longer use the part(s) for whatever reason. In other cases, we have had special parts custom made for our customers and again, for some reason the customer no longer uses the parts in their operation. What happens then? DEAD INVENTORY (also called Non-contributing Inventory)! A VER Y TY P IC A L E XA M P L E : A customer uses a special fastener in their production process. We source the parts and make an agreement with the customer that we will stock the parts on our shelves. The customer says they will use 1,000 pieces per month. We call our vendor and because we get a better unit price if we order 20,000 pieces, we decide to order that amount. The parts arrive at the store and we start to supply 1,000 pieces to the customer each month. Six months later, the customer stops buying the parts. We call the customer and they inform us they no longer use the fastener in their operation. How many pieces of Special Stock Parts are now Dead Inventory (non-contributing inventory)? 14,000 pieces! Can you see why it’s important to make good decisions when procuring product for our customers? There are many scenarios that involve bad decision making when it comes to purchasing. The key to making a good decision is to get realistic usages from our customer and make sure we have contract agreements in place that protect our interests in case something does go wrong. YOUR TASK Now that you understand the importance of reducing the amount of dead inventory at your store, work with your mentor to identify a product that was originally a special stock item for a customer but now is listed as Noncontributing Inventory (NCI). Your task here is to try the following two things to help sell this product: 103 Fastenal School of Business Internship Program Rv9/13 M ES S A G E B O A R D ON FAS TNE T • First, check to see if an item of a similar description appears on the Message Board portion of FastNet. • If a similar item is listed, then contact the store who posted the item to discuss the possibility of branch transferring your product to their store in order to sell it to their customer or to discuss possible industries/customer types who might purchase your product within your store’s area. • If a similar product is not listed, then post a message indicating the key product information and your store’s information. Another Fastenal store might have a customer in need of an item you currently have on your shelves. V E NDOR S • Call the manufacturer or the vendor that we purchased the product from originally and ask them for suggestions on industries/customer types who might purchase similar items. The vendors have a good understanding of who uses their products and for what purposes, so we can generally uncover good leads from our vendors on who to target for this dead inventory. Talk to you mentor if you need help with this process. 104 10 4 Fastenal School of Business Internship Program Rv9/13 G You will be required to attend weekly meetings with your mentor. During these meetings, you and your mentor will discuss your progress in completing your weekly tasks, as well as your overall development in the internship program. Both the mentor and the intern will be required to sign a weekly sign-in sheet signifying that they both attended these mandatory weekly meetings. The sign-off sheet was attached to Week #1 Mentor Meeting Notes. STARTING THE MEETING The Intern is encouraged to lead these meeting and to ask for help and assistance throughout the week, but this is a focused time where any unanswered questions can be answered. O V ER V I EW OF THE WEE K To start out the meeting, give your mentor an idea of what you did this week. • Explain to your mentor what you found helpful this week with your assignments and what you think challenged you. • Tell your mentor what you think you need more practice with to improve in your role and ask them for ideas on where you can get this extra assistance. • Review your Internship Sales Tracker with your mentor. • Talk to your mentor about the tools you used to source product this week and how they helped you. • Explain to your mentor when you would involve the Distribution Center in your purchasing. • Explain to your mentor the importance of bringing in appropriate inventory levels for your customers and how purchase agreements help the store. ASK FOR HELP If anything came up during the week that you want to have explained to you, be sure to take the time now to do this. Ask your mentor for feedback on how you are doing and look for where you can improve yourself. 105 Fastenal School of Business Internship Program Rv9/13 10 6 Fastenal School of Business Internship Program Rv9/13 At various times throughout this program, you’ve been asked to track different successes you’ve had. This week is a little bit different than other weeks that you’ve had because your expectation is to keep doing that you’ve been doing! Work on these things listed below this week. OUTSIDE SALES At this point, you should have been given several accounts to be responsible for. Hopefully, these are accounts that have potential to grow into larger, more profitable accounts. You have now had the opportunity to not only see experienced salespeople make sales calls, but you have also learned about the five elements of a successful sales call (reference week 5). You have also begun to make sales calls on your own and you should understand the importance of documenting the highlights of each call. Begin thinking of areas of improvement for these customers as you track the success of these accounts. Continue to track your sales success on the specific accounts that you are responsible for on your Internship Sales Tracker. Use the call forms, where applicable, from week five. PHONE SALES Continue to call current and potential customers using phone sales techniques and record your findings on your Internship Sales Tracker. Incorporate additional telemarketing calls to the accounts that your mentor assigned you during week three (Inside Sales) of the internship program. INTERACTIONS Be sure that your interactions are completed/logged via the CRM for your contact with the customers over the duration of the internship program. It is a good idea to document these things: • Who you spoke with • What was discussed • What you need to follow-up on • What your next call objective will be FINALIZE ALL REPORTS th Next week is the 12 week, be sure to look over all of your tasks in your Internship Sales Tracker and ensure that all the sales trackers are completed to your satisfaction. FINALIZE PROJECT DETAILS During week four, your mentor, your District Manager, and you had a meeting to discuss the topic for your internship project. At this point, you should be finalizing the last details of your written report and formal presentation for next week. Refer to the details in the Project Meeting Notes for the criteria you are evaluated on from Week 4 to ensure you will successfully fulfill the requirements. 107 Fastenal School of Business Internship Program Rv9/13 10 8 Fastenal School of Business Internship Program Rv9/13 G You will be required to attend weekly meetings with your mentor. During these meetings, you and your mentor will discuss your progress in completing your weekly tasks, as well as your overall development in the internship program. Both the mentor and the intern will be required to sign a weekly sign-in sheet signifying that they both attended these mandatory weekly meetings. The sign-off sheet was attached to Week #1 Mentor Meeting Notes. STARTING THE MEETING The Intern is encouraged to lead these meeting and to ask for help and assistance throughout the week, but this is a focused time where any unanswered questions can be answered. O V ER V I EW OF THE WEE K To start out the meeting, give your mentor an idea of what you did this week. • Explain to your mentor what you found helpful this week with your assignments and what you think challenged you. • Tell your mentor what you think you need more practice with to improve in your role and ask them for ideas on where you can get this extra assistance. • Review your finalized Internship Sales Tracker with your mentor. • Talk to your mentor about how you are feeling about the sales calls you’ve been going on and how you feel your relationships are developing with your customers. • Talk to your mentor about where they feel you need more experience in the store. • Discuss with your mentor where you are at with your final project. • Be sure to ask for any last minute advice/help that may need to be addressed before next week’s presentation of your final project. ASK FOR HELP If anything came up during the week that you want to have explained to you, be sure to take the time now to do this. Ask your mentor for feedback on how you are doing and look for where you can improve yourself. 109 Fastenal School of Business Internship Program Rv9/13 11 0 Fastenal School of Business Internship Program Rv9/13 G This is the final meeting of the project. You should have prepared two printed copies of your written evaluation. The following information should be shared with the DM and your Mentor to verify the criteria that you will be evaluated on. PROJECT GUIDELINES The written portion of the project will need to adhere to the following guidelines: • The paper should include the following eight elements: Title Page, Executive Summary, Introduction and Topic Identification, Identification and Analysis of Alternatives, Recommended Approach, Implementation Strategy, Results, and Conclusion. • The paper should be typed in a 12-point font and be double-spaced. • The paper should include any references that were used throughout the course of the project (including books, papers, interviews, etc). • There should be two copies of the written report turned in; one copy will be for the mentor and one copy will be for the district manager. P R O J E C T C O N TEN TS Below is a brief description of each of the eight sections that should be included in your written report. • Title Page: The title page should include your name, a brief title of your project, the date the project is submitted, and who the project is submitted to (mentor and area district manager). • Executive Summary: The executive summary is a synopsis of the entire project. It includes a description of the identified topic, the consequences (if appropriate) of the topic, the recommended solution, and the predicted outcome if the solution is effective. The executive summary allows a reader a quick overview of the project without reading the entire plan. Your executive summary should be well thought out. This is usually one of the last sections of the project to be completed. This is because it is impossible to summarize accurately until you complete every other part. You should take your time in this portion of the project because, although it is completed last, it is usually the first section that a person/evaluator will read. • Introduction and Topic Identification: The introduction is the explanation of the details of your project. Unlike the executive summary, it is not an overview of the project. Its purpose is to give the background of the project and to describe the problem, enhancement, or new initiative that you have identified. After reading the introduction, the reader/evaluator should understand the topic. • Identification and Analysis of Alternatives: This section should include various alternatives to address the identified problem, enhancement, or new initiative. You will need to outline each alternative and provide an analysis of why each solution could potentially improve the situation in the store or district. Each alternative should be well thought out, well-articulated, and realistic given current constraints on the store or district. • Recommended Approach: The Recommended Approach section will include the solution, listed and outlined in the previous section, that you feel would be the best option for the store or district. You will need to validate why this solution would be the best alternative. • Implementation Strategy: Determining how your recommended solution will address the topic is only the first step. The next important element to the topic being addressed properly is the identification of the implementation strategy. Within this section, you will need to list the steps that are necessary in order for the solution to work. Please keep in mind that you might identify smaller topics, through your research, that correlate to the original topic. For example, if you identified a major problem and then, through additional 111 Fastenal School of Business Internship Program Rv9/13 research, determined that there are smaller root problems, you would first need to determine the strategy for solving the root problems before you could implement your strategy for solving the major problem. • Results: This is an optional section. Depending on the topic chosen, there might be measurable elements to the project. For example, if your project’s topic is to increase business within a specific industry type, then you would have measurable results that you would need to include in your written report (i.e. increase in the number of accounts in that industry, increase in sales from week to week, etc). Please consult your mentor to determine if your written report would need to have a Results section. • Conclusion and References: This section includes a general overview of what was discussed throughout the project report. You should restate the topic that was identified, as well as the solution that you determined would be the best option. You will also need to reiterate why that solution is the best alternative. You should include references at the end of this final section. Please site any written resources that were used during the formulation of your project (books, papers, journals, etc), as well as any interviews you conducted. P R E S E N T A T I O N G U I D E L IN E S You are now required to present your project findings to your mentor and your area district manager. Your presentation should follow these guidelines: • Should be between 15-25 minutes (content only) • Should include the use of at least one visual aid (PowerPoint is not the preferred method) • Should allow 5-10 minutes of question and answer time (in addition to the 15-25 minutes of content presentation) • Should include a discussion of the following topics: Introduction (the stated problem and enhancement) Identification and Analysis of Alternative Solutions Recommended Approach Implementation Strategy Results (if appropriate) Conclusion The following are a few tips to follow in regards to presentations: • Always practice your presentation several times in order to determine the true overall length of the presentation • Remember to speak slowly and articulate your words • Do not try to memorize your presentation; simply identify key topics and discussion points • Prepare your visual aids ahead of time to ensure accuracy and relevancy • Make certain that your visual aids are easy to read and not distributed until necessary • Before your presentation, think of possible questions that will be asked and anticipate how you will respond to them • Try to keep your answers during the Q&A section brief; never get sidetracked or argue with someone who has a question • Be enthusiastic about your project and presentation A copy of the Written Report Evaluation and the Presentation Evaluation are included in this document. Make two copies of these forms, one for your DM and the other for your mentor prior to your presentation. 112 11 2 Fastenal School of Business Internship Program Rv9/13 INTERNSHIP PROJECT – WRITTEN REPORT EVALUATION Intern Name: Project Title: Date: C O N T E N T (60 P O I N T S ) __ __ __ ___ _ • • • • • • Coverage – highlights of whole project Coverage – addressed assigned points Clarity of development of points Executive Summary was interesting and made you want to read the report Realistic alternatives and implementation plan Supported alternatives through research O R G A N I Z A T I ON (25 P O I N T S ) __ __ ___ __ _ • • • • Well prepared, well organized Is level of treatment appropriate, not overly detailed nor too general? Is report easy to follow, smooth continuity? Structure – followed structure, sequence F O R M A T (15 P O I N T S ) _ ___ __ __ __ • Followed general instructions for written report guidelines • Included all appropriate sections (7 sections) • No misspellings, poor grammar, misuse of words COM ME NTS: 113 Fastenal School of Business Internship Program Rv9/13 11 4 Fastenal School of Business Internship Program Rv9/13 INTERNSHIP PROJECT – PRESENTATION EVALUATION Intern Name: Project Title: Date: C O N T E N T (25 P O I N T S ) __ __ __ ___ _ • • • • Coverage – highlights of whole project Coverage – addressed assigned points Clarity of development of points Pitched well to audience O R G A N I Z A T I ON (25 P O I N T S ) __ __ ___ __ _ • • • • Well prepared, well organized Is level of treatment appropriate, not overly detailed nor too general? Is presentation easy to follow, smooth continuity? Structure – followed structure, sequence D E LI V ER Y (25 P O I N T S ) ___ __ ___ __ • • • • • • Engaging presentation style, energetic, enthusiastic Smooth transition between sections Well practiced, rehearsed No reading from notes Clear, good volume and enunciation, no mumbling Efficient, avoided stumbling, confusion, blank spots F O R M A T (10 P O I N T S ) _ ___ __ __ __ • Visuals used supportively • No misspellings, poor grammar, misuse of words Q U E S T I O N S / A N S W E R P E R I O D ( 1 5 P O I N T S ) _ _ __ _ __ _ _ _ • • • • Confidence in knowledge of topic Ability to answer reasonable questions Answers are accurate and brief Intern appears to have put effort into learning about this topic Comments: 115 Fastenal School of Business Internship Program Rv9/13 11 6 Fastenal School of Business Internship Program Rv9/13 G This is the final Mentor Meeting and your area DM can be included in this meeting. Be sure that you and your mentor sign-in for this final meeting. The sign-off sheet was attached to Week #1 Mentor Meeting Notes. STARTING THE MEETING You, the Intern is encouraged to lead this final meeting, as you have for the majority of this program. DI S C U S S I O N PO I N TS TO CONS IDE R • Talk to you mentor and DM about how you think your final presentation and written project turned out. Ask for feedback from them on their perception of your project. • Talk to your mentor and DM about what you feel you’ve gained from completing this program. • Explain to your mentor and DM what your career goals are and where you see yourself in 5 years. • Give your mentor feedback on how their involvement in the program helped you. Also, explain to your mentor what they could improve on in their mentorship with their next intern to give them the best experience possible. • Ask for mentor for feedback on what you can improve on going forward with your position at Fastenal. • Talk with your mentor and DM about the overall internship program and what improvements could be made. If particular changes need immediate attention, please email them directly to [email protected] or call Kalysta Sadiq at 509-533-5155. CONCLUSION OF THE PROGRAM This is the conclusion of the internship program. You’ll need to contact your educational institution to attempt to receive credit for the completion of your internship program. Fastenal has no authority in that particular matter. 117 Fastenal School of Business Internship Program Rv9/13 11 8 Fastenal School of Business Internship Program Rv9/13 This program will only be improved as we receive your specific feedback. After completing the 12 Week Program, the final task in your learning plan is to complete a survey. This survey is reviewed on a quarterly basis and changes are implemented quickly. Your District Manager and the Program Director for the Internship Program are looking forward for your feedback! 119 Fastenal School of Business Internship Program Rv9/13
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