A Truck, SUV & Off-Road New Products SEMA
SEMA NEW PRODUCTS By Steve Campbell Truck, SUV & Off-Road New Products Snapshot: Truck Market on The Upswing A merica is reviving its traditional love affair with the light-truck, SUV and off-roading segments. With experts predicting a third consecutive year of rising auto sales in 2012, the light-truck category seems to be leading the way. The Ford F-Series and the Chevrolet Silverado again ranked first and second, respectively, among the top ten vehicles sold last year. Meanwhile, Jeep continued its strong comeback for Chrysler. Many experts credit pent-up consumer demand, while others read from the figures tentative signs of economic recovery. Either way, the growth is welcome. Of course, this news will probably come as no surprise to 2011 SEMA Show attendees. Buyer-registrants expressing an interest in the Truck/SUV/Van segment were up by nearly 20% over the prior year. Meanwhile, the off-roading category attracted even more buyer interest, rising by more than 22%. Among exhibitors, the South Hall saw 277 booths representing the Truck/SUV/Off-Road category—up nearly 5%—with 64 first-time exhibitors contributing to that steady expansion. All in all, the section encompassed 121,660 square feet of rugged innovation exuding high traffic and optimism. The following pages offer another glimpse at the Show’s Ideas Alive: New Products Showcase entries dedicated to truck, SUV and off-road applications. You’ll also find interviews with key industry executives analyzing the latest trends within these segments. A common thread is an upbeat feeling for overall product sales, especially among those manufacturing off-roading items. Certainly, there are areas of caution. Regulation and a sluggish economy continue to be concerns and some product categories are still clearly outperforming others. However, after several challenging years, even cautiously positive projections offer just the sort of good news the industry has been waiting to hear. AMP Research Bedxtender HD 800-309-6823 www.amp-research.com PN: 74501-00A The all-new Bedxtender HD by AMP Research. 2 Cube It Structure Rear Carrier Bag 937-307-5827 www.2cubeit.com PN: 895639 Rear structure carrier bag included with frame and carrier bag. Features include color and design options and multiple uses full or empty. No more limp rear carrier bag when empty. Access Roll-Up Covers EZ-Retriever II Utility Tool 800-233-4655 www.accesscover.com PN: 70750 Reach cargo that has slid to the front of the truck box. Use the tool in other applications, including home improvement, boating, camping and more. American Expedition Vehicles Front Bumper 248-926-0256 www.aev-conversions.com Ablaze Grilles Inc. Cadillac Escalade Special Edition Grille 951-549-1555 www.ablazegrilles.com PN: 127-0-51-CM Special-edition boxed-frame grille with black mesh. Customers can choose what color mesh and frame, and the inner frame is color-matched to the car. 46 April 2012 SEMA News 2 Cube It Structure Rear Carrier Bag 937-695-9902 www.2cubeit.com PN: 8962306 AEV “tubeless” front winch-mount bumper for Jeep JK Wrangler. Stamped-steel construction, triple-coated finish, winch compatible. Retains factory fog lamps and includes SRS crush cans. 2 Cube It innovation for rear carriers. Need added space for comfort? 2 Cube It delivers. Holds shape full or empty. Runner Up—Best New Merchandising Display Access Roll-Up Covers Bolt Locks Truck Bed LED Light Display 800-233-4655 www.accesscover.com PN: 70950 Jeep Spare Tire Lock 414-247-3333 www.boltlock.com Bolt locks provide single-key security for Jeep spare tires. Insert the Jeep’s ignition key, turn once, and the Bolt lock learns the key! BDS Suspension 2005-11 Tacoma 6-Inch Lift Kit 517-279-2135 http://bds-suspension.com Air Zenith BDS Suspension 6-inch high-clearance lift kit for 2005-2011 Toyota Tacoma 4WD trucks. American Expedition Vehicles Splash Guards 248-926-0256 www.aev-conversions.com OB2 Compressor 702-270-7988 www.air-zenith.com PN: AZOB2 Splash guards allow owners of AEV’s rear bumper for Jeep JK Wrangler to minimize the amount of mud and debris thrown up by their rear tires. Helps keep vehicle legal on the highway. Installs in minutes. Looks factory. World’s fastest 12-volt air compressor; 200psi rated 100% duty cycle; 4.25 cfm. Coupled with the industry’s best two-year warranty. International orders welcomed. Ark Corp. Arkpak +61 29678 9036 www.arkcorporation.com All Sales Manufacturing Inc./AMI Converts a 12V battery to the most versatile power source: 6A smartcharger, 200W power inverter, LCD displays battery voltage, charge and time, accessory socket, Anderson plug, highcurrent terminals and isolation switch. Optional stainless mounting brackets and 12V charge adaptor to charge from vehicle. Billet Side Vent 916-933-0236 www.allsalesmfg.com PN: 5105 American Expedition Vehicles Fuel Caddy 248-926-0256 www.aev-conversions.com Fuel Caddy allows owners of AEV’s rear tire carrier for Jeep JK Wrangler to safely carry over 10 gallons of fuel or water. Includes builtin step for access to roof. Billet-grille-style replacement side emblem for 2011-and-up Ford Super Duty hood. American Expedition Vehicles All Sales Manufacturing Inc./AMI Billet Emblem 916-933-0236 www.allsalesmfg.com Replacement grille and body emblems for Ford and Dodge trucks. Several styles and finishes to choose from. Accessory Mount 248-926-0296 www.aev-conversions.com Mount allows owners of AEV’s rear tire carrier for Jeep JK Wrangler to safely carry a Hi-Lift jack and Pull-Pal winch anchor. All-steel construction with durable powder-coat finish. Solid, easy-to-operate clamp mechanism for locking down Hi-Lift jack and Pull-Pal anchor. ARB 4x4 Accessories Maximum Airflow Portable Compressor 888-427-2872 www.arbusa.com PN: CKMTP12 ARB’s twin-motor compressor was designed as a compact, performance tool that will meet high-volume air inflation requirements and run power tools. 100% duty cycle; 6.16 cfm. www.semanews.com 47 Runner Up—Best New Exterior Accessory Product SEMA QNEW PRODUCTS ATC Truck Covers Bestop Inc. TrekStep SideMounted Step 800-845-3567 www.bestop.com PN: 75400-15 Bestop’s TrekStep side-mounted, springloaded step provides convenient access to toolboxes and gear in the truck bed. Features a 400-pound load capacity with a three-year/36,000-mile warranty. EGR Inc. Side Step Point-of-Purchase Display 909-923-7075 www.egrusa.com PN: PLIT-0334 Counter-top side step point-of-purchase display for EGR Inc. distributors. Display includes actual-size side step built for today’s CUVs. VIP Tonneau Cover 800-983-2787 www.atctruckcovers.com PN: ATC-VIP ATC Truck Covers says that its lightweight composite tonneau cover is incredibly strong, 25-30% lighter than other fiberglass covers and up to 200% stronger with aerospace technology, painted finish and unique latching mechanism. Body Armor RockSteps 951-808-0750 www.bodyarmor4x4.com PN: TC-4121, TN-4121 BDS Suspension Functional step rails designed for the off-road enthusiast; 5mm-thick steel plate; slotted step area to allow for mud and water to drain away. Zone 2005-11 Ford Super Duty 4- and 6-Inch Radius Arm Lift Kits 888-998-9663 http://bds-suspension.com PN: F21/F22/F23/F24/F25/F26/F27/F28 Bubba Rope Body Armor Tacoma Front Bumper 951-808-0750 www.bodyarmor4x4.com PN: TC-19335 Winch-capable front bumper. Exclusive twopiece design; 5mm steel sub-frame winch plate; covered by steel shell; retains factory fog lights; high-clearance wings. Improved ground clearance for off-road. Tundra Front Bumper 951-808-0750 www.bodyarmor4x4.com PN: TN-19335 Winch-capable front bumper. Exclusive two-piece design; 5mm steel sub-frame winch plate and shell; easy installation; high-clearance wings for improved ground clearance. Bodyguard Truck Accessories Bolt Locks Toolbox Lock Retrofit Kit 414-247-3333 www.boltlock.com PN: 7022630 Replacement toolbox latch kit with a patented Bolt lock that works with the truck key. Learns the key code the first time you turn it! 48 April 2012 SEMA News BT-431 886-6-2663121 www.bigtime.com.tw PN: BT-431 Designed for OEM and aftermarket; four multi-functions; 20 pcs; 12V/24V LEDs; ABS housing and reflector RYW LEDs. Zone Offroad’s new 4- and 6-inch radius arm suspension lifts are now available for 20052011 Ford F-250/F-350 Super Duty 4WD trucks. Body Armor Big Time Auto Parts/Austin International Manufacturing Inc. Extreme Front Replacement Bumper for 2010-12 Dodge 2500 877-785-8939 www.bodyguardbumpers.com Extreme-series front replacement bumper for 2010-12 Dodge 2500 and 3500 HD with winch mount, fog openings and wrinkle black powder-coat finish. Gator-ize 877-499-8494 www.bubbarope.com Gator-ize is an added protection applied to the wear points of Bubba Ropes. It is made from a high-performance elastic polymer coating. Gator-ize will ultimately prolong the life of a Bubba Rope. Carriage Works Inc. Super Duty Mesh Grille 816-966-1405 www.carriageworksinc.com PN: 3918 2011 Ford Super Duty 3D mesh grille. Provides show-quality customized appearance at an affordable price. Bushwacker Inc. Winner—Best New Exterior Accessory Product GMC Extend-A-Fender Flare 503-283-4335 www.bushwacker.com PN: 40952-02 Unique threein-one design covers multiple applications, offering flexibility for various bumpers while adding style, tire coverage and protection in an easyto-install application. Dee Zee Inc. Wall Clock 515-265-7331 www.deezee.com PN: DZ97930 Dee Zee logoed or can be custom logoed with qualifying order. Brite-tread aluminum face and accurate quartz movement. AA battery included. Cargo Ease Inc. Cargo Ramp/Brake System 905-768-2650 www.cargo-ease.com PN: CE9548CRB Bosal USA Inc. Detachable Trailer Hitch 973-240-2227 www.bosalna.com Cargo ramp loading with braking system. Slide the deck out past the tailgate and pull out the adjustable ramp system. Ramp extends and moves side to side. Car manufacturers invest heavily in the design of their cars. A fixed tow hitch upsets the balance and symmetry of the car’s original design. Bosal says its detachable tow bars are the answer, because they can easily be removed when not needed, leaving the line of the car as the designer intended. Cari-Mor Truck Bed Extension & Cargo Carrier Truck Bed Extension and Cargo Carrier 315-714-3456 www.cari-mor.com Cari-Mor truck bed extension and cargo carrier: a revolutionary new cargo management system for trucks, SUVs or RVs. Bubba Rope Tree Hugger 877-499-8494 www.bubbarope.com PN: 176000OR The Tree Hugger protects winch lines and trees during off-road vehicle recovery. Made from 100% polyester webbing, breaking strength of 58,000 pounds. Includes a tough, Cordura jacket, reduced eyelets, stitched-in label and duffle bag. Carriage Works Inc. Hot Rod Muffler 816-966-1405 www.carriageworksinc.com PN: 50721 Stainless steel hot rod muffler for the custom car, truck or hot rod application. Available in 3½-inch-diameter body 30 inches long, with inlets/outlets in 2-, 2¼- and 2 ½-inch diameters. Cap-Pack Truck Products LLC Storage System 262-206-6211 www.cap-pack.com PN: CP-6 Elevated storage system designed for use in pickup trucks and vans. Utilizes “wasted space” to organize and secure fragile and expensive items. Easily movable from vehicle to vehicle for a lifetime of use. The greatest opportunities for retailers in the truck, SUV and off-road markets come from integrating modern forms of advertising and sales. Retailers should become visible on the web and network electronically with existing and new customers to ultimately tie their brick-and-mortar presence into today’s electronic world. The most formidable obstacles in this market are federally mandated laws that impact how a vehicle is customized. The factory community must comply with these laws. Those who invest in the technology to comply will win the battle. Those who do not may face more difficult challenges to grow their businesses. —George Lathouris Sales, Keystone Automotive Operations www.semanews.com 49 SEMA QNEW PRODUCTS Convert-A-Ball Manufacturing Adjustable Cushioned Fifth-Wheel to Gooseneck Adapter C5G 308-254-7115 www.convert-a-ball.net PN: C5G C5G cushioned adapter adjusts infinitely from 12 to 16 inches, allowing the use of a gooseneck ball to tow a fifth-wheel trailer. Installs in minutes. Carriage Works Inc. Driving-Simulator 816-966-1405 www.carriageworksinc.com PN: VRC1010 Virtual racing chair provides the ultimate experience in gaming/racing chairs. Available with or without racing seat and optional monitor mount. Electronic game components sold separately. Contractors still need toolboxes, liners, steps, racks and bed covers for their pickups, and van sales are coming back. Business has increased in van racks, shelving and interior packages. In addition, more consumers and contractors are towing, which has led to increased sales of hitches, wiring and suspension products. The Ford F-150 V6 with Ecoboost has shown great performance in its ability to tow, and midsize pickups such as the Toyota Tacoma are very popular. Let’s hope Ford brings the UK Ranger to the U.S.! The most significant trends in SUVs include interior and exterior protection along with the increased ability to carry more cargo, with crossovers outselling larger fullsize SUVs. Rooftop boxes and hitch baskets are also hot items. Internet retailers, automobile manufacturers and industry suppliers are all looking for their share of the retail market and continue to take away sales from traditional retailers. Consumers have become extremely well educated by the Internet even before they come to our location, and they often dictate the sale. The greatest opportunity a dealer has is to go out and work the business and not wait for business to come to you. Fleet and export sales help to increase volume. —Charley Holden President, Cap World Inc. 50 April 2012 SEMA News Competition 4x4 Comp4x4–2000W Off-Road Portable Power Supply Unit 801-798-8403 www.comp4x4.com The 2000W off-road portable power supply unit by Competition 4x4 is a silent, clean, safe and portable lithium-based silent generator. Competition 4x4 Dual Shear Tire Carrier Hinge Kit 801-798-8403 www.comp4x4.com PN: DIY012DSB Dual shear tire carrier hinge kit is a complete hinge-kit solution for fabricators and manufacturers. Fully customizable to fit a company’s needs, including laser logo. Dee Zee Inc. Tailgate Assist 515-265-7331 www.deezee.com Curt Manufacturing TriFlex Brake Control 715-831-8713 www.curtmfg.com PN: 51140 A compact, triple-axis, motion-sensing brake control. In addition to the TriFlex’s great price, it is auto leveling/calibrating, allows for sensitivity adjustment, has a digital display and comes with a limited lifetime warranty. Dee Zee Inc. NXt Running Board 515-265-7331 www.deezee.com Safely controls the drop of a pickup tailgate. Works in conjunction with factory cables. Easy, no-drill installation; installs in minutes. Function meets modern design and space-age technology in Dee Zee’s NXt running board. Lightweight aluminum frame, no-drill installation and three style options. Dee Zee Inc. Dee Zee Inc. Single Dog Chest 515-265-7331 www.deezee.com PN: DZ91782 Ships unassembled to save shipping costs and display space. Made of heavyweight britetread aluminum. Assembles in minutes with included tool. Louvered Cab Rack 515-265-7331 www.deezee.com PN: DZ95050SL Available in either 12-gauge steel or 1/8-inch aluminum. Integrated channel system for accessories. Easy installation into bed’s stake pockets with minimal drilling. Extang/Truxedo/BedRug/Undercover UnderCover Lux 866-900-8800 www.undercoverinfo.com PN: UC1066L-50 Lux SE by UnderCover is a lightweight and durable plastic composite hard-shell bed cover that is painted to match OEM specs and is available through distributors. Dynatrac Products Co. Inc. Pro 60-IRS 714-596-4461 www.dynatrac.com PN: CH60-4141-A Engo Industries LLC Dynatrac Products Co. Inc. Pro 80 Differential Cover 714-596-4461 www.dynatrac.com PN: DA80-1X4033-A Dynatrac Pro80 differential cover. Highstrength nodular iron construction. High fill hole for extra lubricant protection. Lateral support ribs for added housing rigidity. Vertical support ribs to deflect impact with rocks and obstacles. Rugged appearance with excellent protection for axle internals. Dynatrac Pro60-IRS. Bolt-in installation for Dodge Challenger, 300, Charger and Magnum. Got big power and high torque? No problem! Dana 60 9.75-inch ring gear; ratios 3.54 to 7.17; 1.5-inch, 35-spline shaft/CV input and output flanges. Hemis with Dana 60s conform to Chrysler musclecar heritage. Dynatrac Products Co. Inc. EGR Inc. Jeep Wrangler Fender Flares 909-923-7075 www.egrusa.com Dana 44 Crush Sleeve Eliminator 714-596-4461 www.dynatrac.com PN: JP44-4662-C Dynatrac Crush Sleeve Eliminator eliminates risk of pinion seal damage caused during crush sleeve set-up. Fits all 2007-2012 Jeep Wrangler JK models with Dana 44 front axles. Dynatrac Products Co. Inc. FreeSpin Hub Conversion 714-596-4461 www.dynatrac.com PN: CR60-3X1104-H Dynatrac FreeSpin heavy-duty hub conversion for 2009 and newer Dodge 2500/3500 trucks. Improved fuel economy. Significantly reduces noise, vibration and harshness. Ideal for Dodge trucks with lifted suspension or big tires. Reduces steering wheel effort and improves drivability. Engo Industries LLC E9000S 360-642-0079 www.engousa.com PN: 77-09000S Features 9,000-pound, series-wound motor, planetary geartrain, automatic load-holding brake, rugged hand remote, free-spooling, power in and out, synthetic rope, limited lifetime warranty. E10000S 360-642-0079 www.engousa.com PN: 77-10000S 10,000-pound, series-wound motor, planetary geartrain, automatic load-holding brake, rugged hand remote, free-spooling, power in and out, synthetic rope, limited lifetime warranty. Overall, the market seems to be stabilized. We’ve seen a pretty nice bump in sales for the fourth quarter, and I think consumers are ready to loosen up a little and start spending on accessories again. I am surprised at how well the bedcover category is doing in the pickup market. I’m anxious to see how well the new Undercover painted program is going to do. If we move even 10% of the units painted that we move in that category overall, it will be a pretty good addition for us. As vehicle technology increases and consumers have more choices in the way they can make purchases, it will be very important for salespeople to be knowledgeable about the products they are selling. When you’re competing with online retailers and the growing number of “me too” brands, dealers who are well educated about their product offerings will have the best opportunity for growth. SEMA offers great professional learning tracks, and PWA has a whole range of product-specific lessons. With consumers armed with as much product information and technology as most main-street retailers, one of the biggest hurdles will be defining and retaining your value proposition in the marketplace. —Donnie Eatherly President and Co-Owner, P&E Distributors www.semanews.com 51 SEMA QNEW PRODUCTS Go Rhino! Products/Big Country Truck Extreme Max Products Gas Can Holder 651-303-1035 www.extrememax.com PN: 5400.344 The gas can holder is designed to hold gas cans, utility jugs and propane tanks securely without the use of bungees, tiedown straps or rope. Husky Liners 5-Inch OE Xtreme Low Profile Side Steps 888-427-4466 www.gorhino.com PN: 650087PS Bed Caps 620-221-2268 www.huskyliners.com PN: 97101 These 5-inch, oval, universal-fit side steps have a low-profile design, adding functionality and style to the vehicle. Stainless-steel super-grip step pads are said to allow easier, safer entry and exit. Lengths for regular, extended and crew cabs. Polished stainless has limited lifetime warranty. A patent-pending, multi-piece, hidden-seam design ships at half the size of other bulky bed rail caps, taking up less warehouse and showroom floor space. Fastway Trailer Products The Jeep market is extraordinarily hot and has actually seen growth in many areas. We’re seeing more and more enthusiasts flock to new Wranglers from other brands. Likewise, many enthusiasts are coming to Jeep from rock-crawl or sand buggies because they serve more than one function: You can hit hardcore trails in your four-door JK with the whole family over the weekend and then commute to work in it during the week. For ‘07-present Wranglers, the most popular modifications are a simple lift with coil spacers and aftermarket shocks to allow larger 33- to 35-inch tires on aftermarket wheels. A large number of enthusiasts also step up to short- or long-arm suspension systems to clear 35- to 40-inch tires. Further enhancements include front winch bumpers, winches, rocker armor and rear tire carrier bumpers. Those wishing to retain their 3.8L JK engines clamor for upgrades such as cold-air intakes, headers, after-cat exhaust systems and electronic programmers to bolster the power output and control or bypass factory functions like electronic sway-bar actuation, locker engagement, turning off the ESP and other features. Overall, we’re seeing lighter, smarter products that deliver protection off-road without a daily-driving weight penalty at the pump. —Christian Hazel Editor, Jp Magazine 52 April 2012 SEMA News Zip Coiled Breakaway Cable 877-523-9103 www.fastwaytrailer.com PN: 80-01-2140 Zip replaces the old, frayed breakaway cable. Easy to attach, and its coiled and coated design keeps it from dragging, fraying and stabbing fingers. Fox Racing Shox External Cooling System (ECS) 619-768-1800 www.foxracingshox.com The external cooling system (ECS) is available for all new and existing bypass shocks. It effectively drops 150 degrees of temperature without pumps or fans. Fox Racing Shox Fastway Trailer Products 4-Inch Flip Automatic Jack Foot 877-523-9103 www.fastwaytrailer.com PN: 88-00-4500 The 4-inch Flip automatically tucks up and drops down as the user cranks the trailer jack. Eliminates wood block hassles. Engineered specifically for lower trailers. Fyrlyt Pty. Ltd. Fyrlyt +61 8 8365 4668 www.fyrlyt.com.au PN: 16024 Pronounced “Firelight,” the new Australian driving light company with a single focus: design engineering excellence. Boasting better than HID performance, the Fyrlyt 200 is said to set new benchmarks in high-performance driving light design. 2.0 Performance Series Shocks 619-768-1800 www.foxracingshox.com The all-new FOX Racing Shox 2.0 performance series shocks deliver race-dominating performance in an affordable, hasslefree, bolt-on package for all popular trucks and SUVs. Go Rhino! Products/ Big Country Truck 4-Inch Oval Hitchstep 888-427-4466 www.gorhino.com PN: 460PS This new, extra-wide step is designed to offer easy access to any truck bed, SUV or roof rack. Compatible with 2-inch receivers, this patented design also offers protection in the event of a collision. The 24-inch-long step comes with an anti-rattle device; no tools required. Winner—Best New Van/ Pickup/Sport-Utility Product EZ Connector Inc. HeeneDuty Inc. Truck TransFormers 352-428-1552 www.heenedutyinc.com The very first pickup truck robot is designed to lift up to 2,400 pounds into and out of a truck in less than three minutes. Kramer America Inc. Maxfloormat 407-704-6740 www.krameramerica.com Said to provide a perfect fit for all vehicle floors from front to back. These floor mats are created from a semi-flexible material that offers a rigid core for strength yet has enough flexibility to generate excellent carpet-gripping surface friction. Go Rhino! Products/ Big Country Truck 4-Inch OE Xtreme With Welded End Caps 888-427-4466 www.gorhino.com PN: 67046PS Specifically designed for the application, ensuring ease of installation, function, durability and style. The extra-wide step pads allow for easy access in and out of a vehicle. Brackets included. Custom-Molded Dually Mud Guard Packaging 620-221-2268 www.huskyliners.com PN: 19425 Dominator D4 4-Inch Dual-Step 714-257-7293 www.gorhino.com PN: D44044B The Dominator D4 is specifically designed for each truck application. The new 4-inch oval design allows easier, safer entry and exit. No drilling is required, and the mounting brackets and hardware are included. This is the perfect bar for any lifted vehicle or taller pickup with larger wheels and tires. Husky Liners X-act Contour 620-221-2268 www.huskyliners.com GearBox POP 620-221-2268 www.huskyliners.com X-act Contour floor liners have a soft flexible feel, a factory finish look, offer great protection and are said to fit the vehicle’s floorboard exactly. Perfect for storage, reducing clutter, keeping the vehicle looking clean and organized. This unique storage system is engineered to specifically fit under the rear seats. Great Plains Industries Inc. DP-20 800-835-0113 www.gpipumps.net PN: 138000-01 DP-20 diaphragm hand pump, UL and nonUL models available. Used for new, contaminated or dirty fluids such as gasoline, diesel, kerosene, hydraulic fluid and oil. The vehicle/trailer plug has a waterproof O-ring-sealed, self-closing cover; magnetically attached, springloaded face-to-face contacts; plug-nplay and self-closing watertight trailer plug storage. Husky Liners Go Rhino! Products/ Big Country Truck Husky Liners EZS7-02 559-686-5889 www.ezconnector.com PN: EZS7-02 Innovative Creations Inc. Nerf Board 800-626-8746 www.icionline.com PN: abrd530ch This combination of a traditional nerf bar and running board is made from highly polished stainless steel and an extruded-aluminum top with integrated rubber strips. One area of growth has been what I call the “value alternative.” In many cases, there is a dominant brand within a given category that typically has been around for a long time and has cultivated strong consumer demand. This brand typically carries a premium price point and low profit margins. We’ve seen a growth in brands that offer a quality product at a lower price point with higher profit margins and profit dollars. The challenge for distributors is that strong competition has diminished profit margins. Distributors can sell this “value alternative” product at a lower price point and make more money. It is not good for the name brand (unless it offers the “value alternative”), but the distributor and consumer walk away satisfied. Success these days is being had by those who are willing to search beyond the norm. An overall positive buying experience is necessary to keep customers on either the wholesale or retail side. Fit the products you offer to the business model you have. Or change the business model to fit the products you are selling. Consumers have more outlets to source the products they want, and they will gravitate to the companies that satisfy their desires. —Jerry Nuñez President, Innovative Marketing Services LLC www.semanews.com 53 SEMA QNEW PRODUCTS Inventive Products Inc. Inventive Products Inc. Innovative Creations Inc. Fender Trim 800-626-8746 www.icionline.com PN: wo-dispaly A simple, clean program with classic, wider stainless trim. Said to feature only the best quality heavy-duty stainless steel. Highly polished. Available in half-moon and full-wheel trim. Realistic, multi-use 4x4s are starting to come back around. Many owners of high-end rigs are realizing that their trucks just sit in the garage most of the time and have to travel on a trailer when they do go out. Today’s 1/2-ton pickups are more comfortable and able to haul more weight than ever before. The Ford Raptor and Ram Power Wagon are clear windows into this kind of thinking. Meanwhile, crossovers have replaced traditional fourwheel-drive SUVs, for the most part. I’m amazed that none of the other OE manufacturers has made any significant effort to go after the Wrangler, which still has an unbelievable amount of aftermarket support. With the success of the Wrangler and the Ford Raptor, I’m surprised that Ford hasn’t created an off-road-centric SUV that the aftermarket can embrace. I also think U.S.-made parts are beginning to shine, even if they are more expensive. People are starting to see that when they buy something made in another country, an American loses his job. Come up with a cool, quality product that you think people need, make it right here in the U.S., stand behind it, and don’t be afraid to price it appropriately. RCV is a company that does this well. —John Cappa Editor, Four Wheeler Magazine 54 April 2012 SEMA News XD Adjustable Utility Platform 208-580-1904 www.inventivehitchesinc.com PN: ITD9400 Inventive Products says that the XD adjustable utility rack has a great range of height adjustments, making it perfect as a cooler rack and capable of quickly converting to a work table. Made from aluminum; interchanges with all XD hitches. Folds when not in use and removes easily with one pin. XD eXtreme Step 208-580-1904 www.inventivehitchesinc.com PN: ITD9402 The XD eXtreme step offers a large, stable stepping platform that allows the user to step into the back of a pickup with the tailgate down. JR Products Inventive Products Inc. XD Mud Flap 208-580-1904 www.inventivehitchesinc.com PN: ITD9401 The XD mud flap quickly attaches to any XD trailer hitch. A wide range of adjustability allows the XD mud flap to fit most vehicles. King Shock Technology Aero Towing Mirrors 800-269-7622 www.jrprvinc.com PN: 2899 Mirrors fit all makes and models of vehicles. Wind tested to 240 mph. E-stamped to meet all required automotive standards. King Shock Technology Raptor Replacement Shocks 714-530-8701 www.kingshocks.com PN: 30001-401 3-Inch IBP Shocks 714-530-8701 www.kingshocks.com PN: RS3010-SS-IBP Huge 3.0-inch bolt-on shocks are designed to be tuneable to give Raptors unparalleled damping control. Features 20-position compression adjuster in front, and external bypass adjustment in rear. Huge 3.0-inch monotube, internal bypass. Advanced position and velocity-sensitive valving. Choice of coil-over or smoothie. Race-proven bypass technology in a compact, durable package. Kramer America Inc. Maxtray 352-219-5231 www.krameramerica.com Maxtray cargo liners are designed to provide complete interior protection to the cargo area. The products feature a rigid material that protects it from losing its shape. Maxtray X-Act Fit technology assures perfect fit for the vehicle. Loop EZ Pet Securing System 360-482-4180 www.loop-ez.com PN: PSS7/8 A safe way to secure the user’s pet in a truck bed with the existing holes provided by the manufacturer. Truck Covers USA American Work Cover Jr. 858-622-9135 www.truckcoversusa.com PN: AWC-JR American Work Cover Jr. toolbox replaces the American Roll Cover canister lid to provide the convenience of a toolbox without any loss of bed space. Product features include heavyduty metal construction, OEM-grade locking mechanisms and gas shock opening. Warrior Products Inc. FJ Cruiser Front Winch Bumper 888-220-6861 www.warriorproducts.com PN: 3520 Includes integrated D-ring mounts and a hidden winch mount that accepts most common winches. Additional features include options of a brush guard and fog-light cutouts. Manufactured from high-quality steel and finished with a textured powder coat for a durable, long life. Made in the USA. Warn Industries Inc. Premier Trailer Towing Products Couplemate SUV Step 507-369-6013 www.ballswappers.com PN: CM010B/CM010C VR8000 503-722-1200 www.warn.com PN: 86245 A full 8,000-pound pulling capacity makes this winch great for lighter vehicles. Quick line speed, durable construction and Warn dependability, time and time again. Pittman Outdoors AirBedz 9.5cti-s Winch 503-722-1200 www.warn.com The 9.5cti-s winch features Warn Spydura synthetic rope combined with a ballistic nylon sleeve that provides extra rope protection against wear. Polished-aluminum hawse fairlead. Warn Industries Inc. AirBedz 800-981-BEDZ www.truckairbedz.com Pro Comp/G2/ Smittybilt/Rubicon Express Cage Kit 888-717-5797 www.procompusa.com PN: 7690XX These cage kits come with everything to strengthen the factory roll bar. Built with 1020 .120 wall DOM tubing and includes the new knuckle system, using a unique pivot and fastening point that will be one of the most solid mounts available for a Jeep. All cages were engineered to bolt in and require no modifications to the vehicle. New SUV step from Couplemate. Heavy-duty aluminum, large 71-square-inch platform. 440-pound capacity, chrome or black, includes 2-inch trailer ball and lock. AirBedz—the original truck bed air mattress. Supersprings International Inc. Coil SumoSprings 800-898-0705 www.supersprings.com PN: SSF-105 Microcellular urethane coil spring inserts convert a linear rate coil spring into a progressive rate to support additional load of front-mounted accessories. Provides better ride and handling. Poly Performance Manufacturing Jeep Ball Joints 805-242-0397 www.synergysuspension.com PN: PPM-8009-12-01 Designed to replace the factory ball joint to help avoid failure on lifted Jeeps/trucks/buggies with large off-road tires. Fully greasable sintered metal on bushing design that has high wear resistance. Premier Trailer Towing Products Ball Swappers/Couplemate Pintle Hitch 507-369-6013 www.ballswappers.com PN: CM532SW1 Safer design combination pintle hitch with ball swappers interchangeable ball system installed. Up to 12,000 pounds towing with ball and 13,600 with pintle and ring. Fastway Trailer Products 6-Inch Flip Automatic Jack Foot 877-523-9103 www.fastwaytrailer.com PN: 88-00-6500 The 6-inch Flip automatically tucks up and drops down as the user cranks the trailer jack. Eliminates wood block hassles. Engineered specifically for lower trailers. www.semanews.com 55 SEMA QNEW PRODUCTS Mile Marker Inc. Plug-and-Play Wireless Remote 800-886-8647 www.milemarker.com PN: 7077 True wireless control. No cutting or splicing. The plug-and-play remote plugs directly into a solenoid box, and the user is ready to winch freely up to 50 feet away. One good indicator that the off-road market has remained steady is the introduction of the Raptor SVT in 2010. It was an enormous gamble for Ford to introduce a $50,000 off-road pickup during one of the worst economic climates, but the gamble paid off, and it is an excellent indicator that off-road enthusiasts are hungry for more products that cater to both their hobby and their culture. Consumers are no longer spending 5% to 10% of their new vehicle’s price tag on accessorizing but are instead keeping their vehicles longer and fixing them up. American manufacturers have had to be adaptable to the evolving market but also find ways to reduce costs to compete with the “knock-offs.” The most significant hurdles for the off-road market will be with government regulations on both our lands and vehicles. Every year, our off-highway recreational areas shrink in size, become non-existent, or are over-regulated. These restrictions and outright closures of our designated recreational lands will have a ripple effect on both the industry and the manufacturers that cater to this segment. Every manufacturer that has a vested interest in the off-road market needs to take notice and become active in keeping our designated lands open to off-highway use. —Kelli Willmore Vice President of Marketing, MasterCraft Safety and Impact 56 April 2012 SEMA News Omix-Ada/Rugged Ridge Omix-Ada/Rugged Ridge XHD Aluminum Front Bumper 770-614-6101 www.omix-ada.com PN: 11541.01 XHD front aluminum bumper for 2007-2012 Wranglers. Stubby Bumper Ends for XHD Bumpers 770-614-6101 www.omix-ada.com PN: 11540.23 Stubby bumper ends for the Rugged Ridge XHD bumper system. Monster Hooks Inc. Monster Hooks Inc. Hexaust Tip 408-268-7417 www.monsterhooksinc.com PN: MH-45BALBP Hexagon exhaust angle tip. 304 stainless steel, 4-inch inlet, 5-inch outlet. Integrated vent in the end cap with MHI badge. Heat-treated black coating. Pipe allows outside air to flow through the end cap, mixing with hot diesel gasses, exiting the tip cool. Monster Hook 408-268-7417 www.monsterhooksinc.com PN: MH-2 Monster Hook is marketed as the world’s safest, strongest, simplest, best-looking recovery hook to ever exist. Made from forged titanium with stainless hardware. Rated at 45,000 pounds recovery load. Polished for a clean look when not in use. N-Fab Inc. AdjustStep 866-806-6322 www.n-fab.com PN: ASC07100CC Based on vertically variable step technology, each step may be independently adjusted in height over a range of 5½ inches. Add-on bed steps also available. Omix-Ada/Rugged Ridge Quick-Release Mirrors for Jeep 770-614-6101 www.omix-ada.com PN: 11025.1 Quick-release mirrors for 1997-2012 Jeep Wranglers. Omix-Ada/Rugged Ridge All-Terrain Flat Fender and Fender Liner Kit 770-614-6101 www.omix-ada.com PN: 11620.11 Flat-fender flares and fender-well liners for 2007-2012 Jeep Wranglers. Complete eightpiece kit. Omix-Ada/Rugged Ridge Slip Yoke Eliminator Kit 770-614-6101 www.omix-ada.com PN: 11400 Slip yoke eliminator kit for NP231 transfer cases by Alloy USA. Omix-Ada/Rugged Ridge All-Terrain One-Piece Rear Floor Liners 770-614-6101 www.omix-ada.com PN: 12950.15 Custom-fit one-piece rear all-terrain floor liners for 2011-2012 Cherokee and Durango. One Up Offroad LLC OUO Traction Blocks 888-98-ONEUP www.ouo.bz PN: OUOTB Takes the place of stacked blocks, add-a-leafs and all spring lifts. Eliminates axle wrap, improves traction, shifting, ride, towing, braking, without limiting articulation or wheel travel. Omix-Ada/Rugged Ridge All-Terrain Front Floor Liners 770-614-6101 www.omix-ada.com PN: 12920.29 Custom-fit all-terrain floor liners for 20112012 Jeep Cherokee and Dodge Durango. Omix-Ada/Rugged Ridge Floor Liner Point-of-Sale Display 770-614-6101 www.omix-ada.com PN: 12595.05 All-terrain floor liners for trucks, Jeeps and SUVs. Unique deep-tread technology for total protection. Custom-fit injection molded for each application. Lifetime warranty. Pop & Lock Corp. Colorado/Canyon Tailgate Lock 800-342-5911 www.popandlock.net PN: Pl1700 New Pop & Lock tailgate lock available in chrome or black. Fits Colorado/Canyon/ Dmax 2005 and up. Replaces complete factory handle and bezel assembly. Omix-Ada/ Rugged Ridge Power Top Soft Top 770-614-6101 www.omix-ada.com PN: 13515.01 Automatic electric soft top for 2007-2012 Jeep Wrangler. Omix-Ada/Rugged Ridge Bowless Soft Top 770-614-6101 www.omix-ada.com PN: 13750.35 Bowless top by Rugged Ridge offers the functionality of a full top with the flexibility to convert to an island top without a bulky frame. Omix-Ada/Rugged Ridge Upgraded Transfer Case Drivetrain 770-614-6101 www.omix-ada.com PN: 11650 Alloy USA upgraded drivetrain chain for Jeep vehicles. Omix-Ada/Rugged Ridge Ring and Pinion, 4.10 Ratio for Jeep JK Wrangler by Alloy USA 770-614-6101 www.omix-ada.com PN: D44410JK Alloy USA ring-and-pinion sets for Jeep JK Wranglers offer strength and restore performance when installing larger tires. Made for Dana 44, 4.10 ratio. Versatility is an important theme in street trucks. The truck that folks use for work or a commute is the same one they use for their hobby on the weekend. Dealers in that marketplace should focus on versatile items. For instance, SUVs aren’t the best-handling vehicles, and we’ve seen an increase in attention to this segment with lowered SUVs and upgrades to the suspension, like sway bars. Don’t be afraid to upsell or make recommendations that will benefit the truck both for work and for play. In off-roading, events seem to be growing surprisingly quickly within the current economy, with people meeting people on the trail or on the race course. We’re seeing events like King of the Hammers expand rapidly each year, and new racing associations are popping up to serve other niches within this community. Off-road dealers should get out there and play with their customers; people buy from people they like, know and trust. Regulations and vehicle technologies are going to offer some significant challenges in the upcoming years for the truck and off-road markets. As SEMA members, we should all be working closely with the association’s government affairs office and the vehicle technology group. — Melanie White Marketing Manager, Hellwig Products Co. Inc. www.semanews.com 57 SEMA QNEW PRODUCTS Race Ramps/ Brute Industries Omix-Ada/Rugged Ridge Omix-Ada/Rugged Ridge All-Terrain Recovery Tool 770-614-6101 www.omix-ada.com PN: 15105.01 The all-terrain recovery tool kit by Rugged Ridge is said to be the perfect multi-function companion for off-roading, camping or hunting in an easy-to-carry bag. All-Terrain Truck Flares for Dodge Ram 770-614-6101 www.omix-ada.com PN: 81630.42 Get that aggressive off-road look with the new Rugged Ridge allterrain fender flares for 2009-2011 Dodge Ram 1500s. Show Rock 866-464-2788 www.raceramps.com PN: RR-Rock-14 Lightweight rocks for displaying off-road vehicles. Can support the weight of offroad trucks, ATVs, side-by-sides and more. Omix-Ada/Rugged Ridge Electronic stability control (ESC) and the National Highway Traffic Safety Administration Federal Motor Vehicle Safety Standard 126 (FMVSS 126) are now mandatory on all vehicles with a GVWR of 10,000 pounds or less. Making sure that a vehicle performs within the parameters of its ESC system and meets the standards as prescribed by FMVSS 126 are priorities for suspension, tire and wheel manufacturers. Superlift was one of the first manufacturers to participate in a SEMA-led co-op approach to verify that our systems meet these standards using vehicle simulation. Installers should ask their preferred manufacturers for whatever test data they can provide. For several years now, leveling kits and shorter lifts have been hot items, but we have seen demand rise for taller lifts, too. Determining lift and method is driven by desired tire height and budget. The mainstream trend continues to revolve around whatever lift it takes to run a 35-inch-tall tire. Keeping pace with the introduction of new models and increasingly complex technology will be challenges going forward. Also, for true three-step manufacturers like Superlift, it’s always a struggle to maintain profit margin for the brickand-mortar installers who must compete with the low-cost, direct-to-consumer manufacturers. —Tim Watts VP Sales and Marketing, Superlift Suspension Systems 58 April 2012 SEMA News Dual-Battery Relay Kit 770-614-6101 www.omix-ada.com PN: 17265.01 Dual-battery relay kit by Rugged Ridge allows user to properly and safely wire two batteries to a vehicle’s electrical system and manage battery use. Omix-Ada/Rugged Ridge Timing Chain Cover for AMC V8 770-614-6101 www.omix-ada.com PN: 17457.05 Phoenix Design & Manufacturing LLC Illuma Step 888-789-2550 www.phoenixdesignmfg.com PN: H022102 Factory OE-look lighted running board. Available in stainless steel and powder-coat black. The 6-inch-wide step is safer than regular tube steps. Slip-resistant rubber step area. Stylish molded end caps add streamline appeal. Easy-install mounting brackets. Finally, an AMC V8 timing cover that fits and functions as well as the original. Made to original specs and tolerances. Designed to last. Omix-Ada/Rugged Ridge Engine Skid Plate 770-614-6101 www.omix-ada.com PN: 18003.5 Protect the Jeep undercarriage with a Rugged Ridge heavy-duty engine/transmission skid plate, custom designed for 2007-2012 JK Wranglers. Omix-Ada/Rugged Ridge Snorkel Intake Kit for Jeep JK Wrangler 770-614-6101 www.omix-ada.com PN: 17756.2 Modular snorkel air intake kit by Rugged Ridge offers low-mount and high-mount options while providing the air the engine needs in extreme conditions. Omix-Ada/Rugged Ridge Transfer Case Skid Plate 770-614-6101 www.omix-ada.com PN: 18003.32 Protect the Jeep undercarriage with a Rugged Ridge heavy-duty transfer case skid plate, custom designed for 2007-2012 JK Wranglers. Pop & Lock Corp. Mitsubishi Tailgate Lock 905-734-7111 www.popandlock.net PN: PL3700 Pro Comp/G2/Smittybilt/Rubicon Express New Pop & Lock tailgate lock available in chrome or black. Fits Mitsubishi L200, 2006 and up. Replaces complete factory handle and bezel assembly. X20 Competition Winch 888-717-5797 www.procompusa.com PN: 973XX The X2O waterproof winch features a series-wound amphibious technology that completely seals the motor as well as the three-stage planetary gear system. It has an oversized, completely waterproof, state-of-the-art solenoid that has the versatility to be mounted over the winch motor or winch cable. Warn Industries Inc. VR10000 Winch 503-722-1200 www.warn.com PN: 86255 More pulling power without breaking the bank. The Warn VR10000. With 10,000-pound capacity, said to be ideal for heavier vehicles. Big power, big torque, not-so-big price. Pro Comp/G2/Smittybilt/ Rubicon Express L1407 LED Light Pack 888-717-5797 www.procompusa.com PN: L1407 Smittybilt’s integrated optical glove box lights are used to shape the radiation pattern and assist in reflection. Eight and 16 LEDs present many advantages over incandescent light sources, including lower energy consumption, longer lifetime, improved robustness, faster switching and greater durability. 'SJEBZ+VMZt4IFSBUPO'BJSQMFY)PUFM$POWFOUJPO$FOUFS1PNPOB$" $&-"5&063*/%6453:4-&"%&34 Thank outgoing board members. Welcome new board members. Celebrate new SEMA Hall of Fame inductees. Tickets: $80 each or $800 for a table of ten #FOFmUUJOH$IJMEIFMQBOEUIF 7JDUPSZ+VODUJPO$BNQ This is an event that you won’t want to miss. For details and registration, visit www.SEMA.org/gala Contact: Michelle Harris at [email protected] or 909/978-6684 www.semanews.com 59 SEMA QNEW PRODUCTS Pro Comp/G2/Smittybilt/ Rubicon Express Storage Box 888-717-5797 www.procompusa.com PN: 2763 The Smittybilt storage box is made from 16-gauge cold-rolled steel. The drawer supports up to 350 pounds and allows the user to safely secure a load. Pro Comp/G2/Smittybilt/ Rubicon Express Nitro Kits 800-776-0767 www.procompusa.com Pro Comp level lift systems are designed to give trucks a more aggressive stance, adding clearance for larger tires and wheels while maintaining a factory-quality ride. Pro Comp/G2/Smittybilt/ Rubicon Express XRC Doors 888-717-5797 www.procompusa.com PN: 7679X The new steel doors offer a great alternative to tube doors and yet allow no restrictions to free-flowing air and increased visibility through the cut-outs. Available for TJ and JK Wranglers. Pro Comp/ G2/Smittybilt/ Rubicon Express Pro Comp/ G2/Smittybilt/ Rubicon Express 80 Series Wheel 800-776-0767 www.procompusa.com PN: 36 series High-performance alloy wheel with a superstrong split five-spoke design and race-inspired simulated bead lock. Pro Comp/G2/Smittybilt/ Rubicon Express XRC Body Cladding 888-717-5797 www.procompusa.com PN: 7688X XRC Mod Bumpers 888-717-5797 www.procompusa.com PN: 76815 Pro Comp/G2/ Smittybilt/Rubicon Express 38 Series Wheel 800-776-0767 www.procompusa.com PN: 7113 Metal Mulisha and Pro Comp teamed up to introduce a wheel that captured the attitude and style that Metal Mulisha is known for. The end result was unmistakably Metal Mulisha:the series 7113 wheel. This sick new wheel features a killer eight-spoke design with a flat-black finish and machined accents. Large bolts on each spoke. XRC body cladding was designed to take punishment from the toughest trails without sacrificing the body in the process. XRC MOD bumpers allow the user to interchange end plates, bull bars and stingers for optimal use in any terrain. The base comes standard with a winch cradle and D rings. Pro Comp/G2/Smittybilt/ Rubicon Express G2 Ford 8.8 Diff Cover 877-852-7720 www.procompusa.com PN: 40-2013-1AL(B) G2 aluminum differential covers are designed to protect the ring and pinion from impact and cool gear oil for prolonged bearing life. Made from high-strength, heat-treated aluminum to withstand direct hits. Pro Comp/G2/Smittybilt/ Rubicon Express XRC Rock Sliders 888-717-5797 www.procompusa.com PN: 7688X XRC rock sliders are designed to take punishment from the toughest trails without sacrificing the body in the process. Robotically welded for a perfect fit. Pro Comp/G2/Smittybilt/ Rubicon Express LED Lights 800-776-0767 www.procompusa.com PN: 762XX Pro Comp has taken the next step in engineering an LED light bar that can handle punishment and not blink an eye due to the 15.6 G-Force rating that’s been engineered into every bar. 60 April 2012 SEMA News Sulastic Rubber Springs LLC Shock Absorbing Caster 210-492-469 www.sulastic.com PN: CAS-01 High-performance caster that reduces vibration and shocks. The rubber wheels provide excellent floor protection and a cushioned and quiet ride, loaded or unloaded. Rampage Products Electric Mirror Jeep JK 951-277-4949 www.rampageproducts.com PN: 8600/8601 Pro Comp/G2/Smittybilt/ Rubicon Express Warn Industries Inc. VR12000 Winch 503-722-1200 www.warn.com PN: 86260 Legendary Warn reliability and performance; 12,000-pound capacity for the entry-level user. This winch is big on power and big on value. All-Element Ramps 888-717-5797 www.procompusa.com PN: 2790 The new Smittybilt Element Ramps are said to be the perfect traction aid for inclement weather conditions or any type of loose terrain. They feature heavy-duty nylon-reinforced plastic construction and high-traction surfaces to get the user out of mud, snow or sand with ease. Reproduction electric Jeep JK mirror with upgraded internal, lowvoltage mirror-drive motors that are powered by standard AA batteries. Eliminates power supply, harness and underdash wiring routing. Pro Comp/G2/ Smittybilt/Rubicon Express Metal Mulisha Bumper 800-776-0767 www.procompusa.com Pro Comp/G2/Smittybilt/ Rubicon Express Tow Bar 888-717-5797 www.procompusa.com PN: 87450 When it’s time to pull a Jeep behind a truck or motorhome, Smittybilt says that it has you covered. Pro Comp/G2/ Smittybilt/Rubicon Express New Metal Mulisha bumpers feature cuttingedge styling and heavy-duty construction to give a truck a serious off-road look unlike anything else available. They wear the Metal Mulisha logo set off by mesh accents. They also feature sturdy mounts for off-road lighting and an integral skid plate, providing serious protection. Metal Mulisha Side Bars 800-776-0767 www.procompusa.com PN: M/M8XXXX When adding steps to a vehicle, don’t settle for the ordinary; step up to Metal Mulisha. These side bars feature uniquely styled lasercut steps and the Metal Mulisha logo. They are constructed from heavy wall tube and are finished in a durable black powder coat. Pro Comp/G2/ Smittybilt/ Rubicon Express 36 Series Wheel 800-776-0707 www.procompusa.com Introducing the 36 Series Wheel from Pro Comp. Pro Comp/G2/ Smittybilt/Rubicon Express Pro Comp/G2/Smittybilt/ Rubicon Express M1 Toyota Bumper 888-717-5797 www.procompusa.com PN: 612840 M1 bumpers are manufactured out of 3/16 cold-rolled steel and are powder-coated. The bumpers include solid D-ring mounts, driving lights and winch cradle. UFO Light 888-717-5797 www.procompusa.com PN: L-1409 The manufacturer says that the UFO (universal flashing object) light is the easiest and safest emergency flare to use, period. Traditional flares can cause accidental fires and, once ignited, cannot be simply turned off. Comes with lanyard loop that allows it be hung as an indicator on the trail. Also has a magnet and will mount to any metal surface. www.semanews.com 61 SEMA QNEW PRODUCTS ReadyLift Suspension Inc. Ranch Hand Truck Accessories Off-Road Suspension Upper Control Arms 702-410-2300 www.readylift.com Horizon Series for Jeep Wrangler JK 361-594-4608 www.ranchhand.com PN: BHR071BHR New Horizon series by Ranch Hand. Bullnose bumper for 2007+ Jeep Wranglers with smooth metal, hammertone finish, sleek style and winch capability. When the pickup craze slowed down, it left the market with the core truck buyer—long-time truck owners who either use a truck on a job, for a recreational lifestyle or for the diverse uses a truck provides. These core buyers have mostly leaned toward fullsize pickups for work, towing or just a long-time love of a fullsize truck. Many are keeping their trucks longer and accessorizing older trucks instead of purchasing new. Soft tonneaus, winches, floor mats, tires and wheels all seem to be hot accessories. I think we will continue to see increased sales in crossover utility vehicles and vehicles with improved fuel economy, including more diesel and hybrid trucks and SUVs. Crossovers and hybrids are trending toward sleeker and smaller, and they offer many tech options such as iPod connections, advanced GPS systems and sound systems. These vehicles are purchased new with more OE options but not as much aftermarket accessorization. Government regulations, mpg requirements and vehicle technology will be hurdles in the next few years. That is why an organization like SEMA is so important to its members for providing vehicle technology information, involvement with federal, state and local governments, market research and networking with other industry members. —Joel Ayres Vice President Sales & Marketing, Bedslide/Takit Inc. 62 April 2012 SEMA News Tab and slot boxed plate arm construction. Teflon-lined 1-inch uniball for the outer pivot. Urethane bushings for the inner pivot. 4340 heat-treated conversion pin. RBP/Rolling Big Power, a Division of Lexani RX3 Black Grille 949-813-3492 www.rollingbigpower.com PN: 951115 New black RX3 grille. The newest grille in the RBP line of accessories. Pro Comp/G2/Smittybilt/ Rubicon Express Monotube Shocks 800-776-0767 www.procompusa.com High-performance, monotube, gas-charged shocks for late-model truck, SUV and Jeep applications. ProRyde Suspension Systems LiftMachine Adjustable Lift/Leveling Kit 888-813-7933 www.proryde.com PN: 74-Series One kit, lift options from 1.5 to 3.0 inches, varying by make and model. Whether it’s bigger tire and wheel combinations you’re after, or an aggressive, lifted look, ProRyde says that its products are your adjustable choice. RBP/Rolling Big Power, a Division of Lexani The Grappler Tow Hook 877-519-9090 www.rollingbigpower.com PN: 990001 The Grappler tow hook/step. Protective Polymers LLC ProSkins 918-764-9502 www.protectivepolymers.com ProSkins were developed for the aftermarket truck accessories world. ProSkins are manufactured using tough, durable, spray-on bed liner material. ProSkins are said to deliver ultimate performance against impact and corrosion for all types of metal or painted surfaces. Pro Comp/G2/Smittybilt/ Rubicon Express 2012 JK Super-Flex Arm Kit 866-533-7706 www.procompusa.com PN: RE73XX The Super-Flex system features adjustable upper and fixed lower control arms with serviceable Super-Flex spherical ball joints and PT-Meg Super-Ride bushings. Timbren Industries Inc. Axle-Less Trailer Suspension 800-263-3113 www.timbren.com Unique carton designed for the Timbren axleless trailer suspension system. Carton is capable of up to 70 pounds and has built-in handles for easy handling. UPS shippable. Stamp Hitch Safety Ball Mount 352-238-4327 www.stamphitch.com PN: 6A Safety ball mount is removed when not towing and reattached in seconds on the side of the hitch, safely out of the way. Patent 6,866,285. Skyjacker Suspensions ’10-’12 Polaris Ranger Crew Forward A-Arm Kit 318-388-0816 www.skyjacker.com PN: FAA301 This forward front A-arm kit maintains OEM suspension travel, ball joints and bushings. Also allows the use of 30-inch-diameter tires without rubbing. RBP/Rolling Big Power, a Division of Lexani RX 3 Step 877-519-9090 www.rollingbigpower.com PN: C7100CC-RX3 New patent pending step from RBP. A one-ofa-kind step that combines utility and luxury. Skyjacker Suspensions M95 Monotube Shocks 318-388-0816 www.skyjacker.com PN: M9560 The new M95 monotube design is the ultimate for offroad performance, with up to four times faster response rate for more control onand off-road. Romik Inc. Add-On 610-395-5540 www.romik.com PN: 19916488 The next generation of steps is here. Romik introduces Add-On, a smart-engineered system that bolts onto the bottom of any Romik running board or Max Bar to provide an extra step. ReadyLift Suspension Inc. Retrax Truck Bed Covers RetraxPro 800-206-4070 www.retrax.com The RetraxPro is a retractable pickup cover made from heavy-duty aluminum slats that are connected by durable hinges. The cover glides on sealed ball bearings and is key lockable in any position along the rail. Off-Road Suspension Heim Steering Kits 702-410-2300 www.readylift.com Features 7075 aluminum CNC-machined tie rod. Teflon-lined ¾-inch inner heim and 7/8-inch outer heim. 17-4 stainless CNCmachined inner clevis. 17-4 stainless CNCmachined misalignment spacers. Custom-made clevis bolts. 4340 heat-treated conversion pin. Skyjacker Suspensions 6-Inch Lift System for 1989-2001 Jeep Cherokee XJ 4WD/2WD 318-388-0816 www.skyjacker.com PN: JC60RR2KS The 6-inch Rock Ready system includes front Softride coil springs, upper and lower Rock Ready flex links, adjustable front track bar and rear leaf springs. One trend that surprised me was the Ford Raptor. The Raptor has been an incredible seller for Ford and for the people who build products that support the vehicle. Raptor owners seem to be very hot for aftermarket parts, and the truck is doing very well for a lot of companies. On the other hand, the JK Wrangler has been doing well for years, and it has taken a big chunk out of the fullsize SUV market when it comes to trail and off-road vehicles. The previous Wrangler was very small, and it was hard to fit four people in. When the JK Wrangler came out in 2007, it was basically a fullsize Jeep, big enough to fit a family of four and all their gear. Ever since then, it has dominated that marketplace. The overall trend is that people are going back to 35- to 37-inch tires and somewhat smaller wheels. As they have gotten more experience on larger wheels, they are realizing that they can wear out some front-end components prematurely, so they’re going to a smaller wheel with the same diameter tire. Consumers are becoming more educated and are making smarter decisions with their vehicles. —Jerrod Jones Editor, Off-Road Magazine www.semanews.com 63 Runner Up—Best New Powersports Product SEMA QNEW PRODUCTS Walker Evans Racing Spyder Industries LLC Black Venom Bull Bar 877-665-6705 www.spyderindustries.com PN: 811128 Skyjacker Suspensions ’10-’12 Polaris Ranger Crew Rear Winch Mount Kit 318-388-0816 www.skyjacker.com PN: RWM101 2.5-Inch Externally Adjustable Coil-Over 951-784-7223 www.walkerevansracing.com PN: 725-16-008 A 2.5-inch piggyback coil-over with external high- and low-speed compression and rebound adjustment. Built in the USA. The Black Venom bull bar by Spyder Industries features a diamond-cut design that looks great and gives added protection for the truck. This rear winch mounting kit mounts to the rear frame and allows retention of the receiver hitch. Complete bolt-on kit. Superwinch LLC The Jeep Wrangler JK continues to be unstoppable, with incredible sales (over 120,000 in 2011) and tremendous aftermarket support. The other trend that is emerging is the expanding interest in overlanding vehicles that are built with self-sufficiency in mind. It is also clear that Ford’s F-150 with the EcoBoost V-6 is a winner. We are just now seeing the tip of the iceberg of what the aftermarket will be able to do with that engine. Giant lifted pickups seem to be out. This niche was hit hard by the economy and rising gas prices. People are all about function over bling these days, as well as affordable upgrades that work. There is also a trend toward less chrome and more muted tones. There are still opportunities in suspension as well as wheels and tires. Bumpers and lighting are other products still in demand. Functional upgrades that improve the usefulness of the vehicle are popular. Our hobby is constantly under attack from overregulation, and I see this to be a continuing theme that isn’t going to go away any time soon. Thanks to the people at SEMA, we have an opportunity to save our hobby before it is too late. —Sean P. Holman Technical Editor, Four Wheeler Magazine 64 April 2012 SEMA News Tiger Shark 17500 Winch 860-928-7787 www.superwinch.com PN: 1517200 Sulastic Rubber Springs LLC Body Mount Isolator 210-492-4469 www.sulastic.com PN: BM-01 Heavy-duty rubber and steel suspension component placed between the chassis and body to reduce vibrations and shocks, thus giving a quieter and cushioned ride. Superwinch says that it redefines the entrylevel winch market with the new Tiger Shark series with standard-issue features/benefits specifically for the enthusiast-level consumer. Created from everything the company has learned over the past 40+ years, Tiger Shark brings unmatched functionality, quality and value. Steadymate by Kinedyne Corp. Wheel Chock 800-848-6057 www.steadymate.com PN: 80014 Steadymate announces its upgraded wheel chock, used to transport and store motorcycles. It accommodates a variety of tire widths and is easy to transport from garage to trailer. Sulastic Rubber Springs LLC Shackle for Leaf Springs Super HD 210-492-4469 www.sulastic.com PN: SAJ-03B A rubber and steel suspension that replaces the shackle to reduce vibrations and shocks, giving a quiet and cushioned ride for HD trucks and buses. Surco Products Inc. Jeep Hardtop Bracket 310-323-2520 www.surcoinc.com PN: J600 Brand-new Jeep Wrangler hardtop adapter. Attaches to rack with no drilling required. Easy on and off. Covers all years of Jeep Wrangler. TeraFlex Tera44 Front JK Replacement Axle Housing 801-288-2585 www.TeraFlex.biz PN: 3544000 TeraFlex Tera44 JK front replacement axle includes HDTera44 housing, tubes, inner seals, axle bracketry and outer knuckles. Trimax TRZ8SFP 303-796-8500 www.trimaxlocks.com PN: TRZ8SFP U Ace Inc. 3D MAXpider Car Mat 909-350-8808 www.3dmats.com PN: LTY06101502 TITAN Fuel Tanks Extra-Capacity Fuel Tank for 2011 General Motors Crew Cab Shortbed Pickup Truck 800-728-4982 www.titanfueltanks.com PN: 7010211 Custom molded. Patented MAXpider fibers hold car mat still, prevent interference with gas pedal and potential accidents. Easy handling without damaging original car carpet. The Trimax Razor TRZ8SFP is an 8-inch adjustable drop hitch with a locking ball mount that can be turned over and used with a double-ball towing set-up. It is able to adjust in 1-inch increments up or down. Extra-large, direct-replacement fuel tank for 2011 General Motors crew cab shortbed diesel pickup trucks. A 57-gallon capacity. Made of military-grade, cross-linked polyethylene. TrophyKart LLC TJM Products Pty. Ltd. Snatch Strap 425-280-9090 www.tjmusa.com PN: 867OXS11000 The new range of Australia-made TJM snatch straps is soon to be available. The TJM snatch strap can be a vital part of any 4WD recovery kit. The combination of vehicle pull and the tension in the strap creates a snatching effect that can pull a stranded vehicle free if bogged or unable to move under its own power. Truck Armor GMC Terrain Grille 605-239-4887 www.truckarmorauto.com PN: 14400706 Stainless-steel grille for the GMC Terrain. Comes in seven different patterns. 450RS 407-403-6475 www.trophykart.com PN: 450RS The new 450RS TrophyKart features a new chassis design to go faster and smoother with more control. Bigger, as in adult friendly, the RS chassis is designed for the average fullsize adult. The 450RS features a 450cc watercooled 52hp engine. The 450RS also features a chromoly chassis and a reverse gear. Easy access by way of a new hinged door. Tough Country Products Evolution Front for Ford Raptor 877-448-6844 www.toughcountry.com Evolution Front bumper for Ford Raptor. Tuff Country Inc. 6-Inch Lift System 800-288-2190 2011-2012 Silverado 2500HD and 3500HD 6-inch suspension lift kit. Titan Fuel Tanks Multi-model, after-axle, utility fuel tank for Ford 1999-2010 narrow frame cab and chassis vehicles. F-350, F-450 and F-550. 800-728-4982 www.titanfueltanks.com PN: 8020099 A 40-gallon, extra-heavy-duty replacement tank for 1999-2010 Ford cab and chassis trucks and some E-series vans with diesel engines. F-350, F-450 and F-550. Truck Armor Eco Boost Grille 605-239-4887 www.truckarmorauto.com PN: 13010701-01 Stainless-steel lower grille for the Ford F-150 EcoBoost. www.semanews.com 65 SEMA QNEW PRODUCTS Omix-Ada/Rugged Ridge Transfer Flow Inc. 30-Gallon Toolbox and Fuel Tank Combo 530-893-5209 www.transferflow.com Available for Dodge, Ford and GM pickups, Transfer Flow’s toolbox and fuel tank systems come in 30, 40, and 50 gallons. They’re the all-in-one auxiliary fuel tank and storage box. Warn Industries Inc. All-Terrain Cargo Liners 770-614-6101 www.omix-ada.com PN: 12975.23 Elite Series JK Bumper 503-722-1200 www.warn.com PN: 87775 Custom-fit cargo liner that protects the back of SUVs or Jeeps. Custom fit for specific vehicles. The new Warn Elite-series bumpers provide maximum protection while maintaining tire clearance. Equipped with welded eyelets to mount D-shackles and recessed lighting ports. Viper 4x4 LLC Yakima Products Inc. Omix-Ada/ Rugged Ridge Stereo Security Console 770-614-6101 www.omix-ada.com PN: 13104.01 Stereo security console for 1976-1987 Jeep CJs and Wranglers. RocketBox Pro 971-249-7500 www.yakima.com PN: 8007191 Front Ultima Bumper 305-468-9818 www.vpr4x4.com PN: VPR-126 Heavy-duty off-road front bumper. Available in three sizes. Best-in-class features include pushbutton latch; dual-side opening; rapid assembly and installation. Decreased packaging size. FedEx/UPS shipping. Warn Industries Inc. Transfer Flow Inc. 60-Gallon Replacement Fuel Tank for 2011 Dodge Ram Crew Cab With 8-Foot Bed 530-893-5209 www.transferflow.com PN: 080-01-15183 Increase the fuel capacity and driving range on 2011 Dodge Ram Crew Cab 8-foot-box diesel pickups with 60-gallon replacement fuel tanks from Transfer Flow. Omix-Ada/Rugged Ridge Overhead Storage Console for Jeep 770-614-6101 www.omix-ada.com PN: 13551.14 Overhead console for 1987-2012 Jeep Wrangler. The VR8,000-s winch features Warn Spydura synthetic-rope combined with a ballistic nylon sleeve that provides extra rope protection against wear. Polished-aluminum hawse fairlead. Extang/Truxedo/BedRug/Undercover Warn Industries Inc. U Ace Inc. 3D MAXpider Foldable Cargo Liner 909-350-8808 www.3dmats.com PN: MHY0331590 Custom molded, three-dimensional, foldable and easy to handle. Its patented MAXpider fibers hold cargo liner firmly on the car carpet without hurting it. 66 April 2012 SEMA News VR8,000-S Winch 503-722-1200 www.warn.com PN: 87835 UnderCover Flex 866-900-8800 www.undercoverinfo.com PN: FX10000 Flex by UnderCover is a low-profile folding cover made from FRP panels that provides the ability to gain 100% access to the truck bed. W700 HID Lights 503-722-1200 www.warn.com A 7-inch-diameter HID light that delivers outstanding range and spread. Designed to blaze a trail of intense white light through the darkest off-road terrain. Runner Up—Best New Powersports Product Warn Industries Inc. PullzAll 503-722-1200 www.warn.com Warn PullzAll DC-powered lifting and pulling tool. Lifts and pulls up to 1,000 pounds. Great for use in the field and includes two rechargeable battery packs. Warn Industries Inc. Rock Crawler Stubby Bumper 503-722-1200 www.warn.com PN: 87600 Warn Industries Inc. The new Rock Crawler Stubby bumper has tapered ends for increased approach angles, welded eyelets and recessed lighting ports for various lighting solutions. 1700 XT Portable Winch 503-722-1200 www.warn.com PN: 85700 XT17 is a lightweight, portable winch that is well-suited for light ATV or motorcycle recovery. Featuring easy-to-handle synthetic rope and a patented disc brake. Warn Industries Inc. Rock Crawler Stubby Bumper With Grille Guard Tube 503-722-1200 www.warn.com PN: 87750 The Warn Rock Crawler bumper delivers a tough, durable and uniquely designed bumper with years of off-road experience incorporated into the line. Viper 4x4 LLC Rear Ultima Bumper 305-468-9818 www.vpr4x4.com PN: vpr-123 Heavy-duty off-road rear bumper. Product line for Chevrolet, Toyota, Jeep, Ford. motors.ebay.com Sponsor a child today: www.sema.org/pinewood Demonstrate your spirit for racing and giving back by signing up to participate in the fourth annual SEMA Pinewood Drag Races. Participants can sponsor a child’s car or enter their own drag car. The races will feature three classes: Stock, Modified and Unlimited. The drag races will benefit children’s charities Childhelp and Victory Junction Camp. Childhelp is an organization that assists abused and neglected children, and Victory Junction Camp provides life-changing camping experiences to disabled and chronically ill children. Friday, July 27, 2012 Sheraton Fairplex Hotel & Convention Center, Pomona, CA For more information, contact: Jim Skelly Phone: 909/978-6690 t E-mail: [email protected] www.semanews.com 67 Runner-Up—Best New Off-Road/4-Wheel Drive Product SEMA QNEW PRODUCTS RW Coomber 1998 Inc. ProRyde Suspension Systems ProRyde Suspension Systems SuperBlok Three-in-One Leaf Spring Blocks 888-813-7933 www.proryde.com PN: 52-Series SuperBlok three-in-one rear leaf spring blocks are said to safely lift the rear of a truck 1.0, 1.5 or 2.0 inches. Patent pending. OEM-inspired, cast-iron design. Duck Head Torsion Key Lift/Leveling Kit 888-813-7933 www.proryde.com PN: 64-Series Patented duck head lift and leveling kits allow on-vehicle adjustment from near OEM up to 3.0 inches beyond, varying by make and model. Complete forged replacement drive system included with every kit. Flex Armor Universal Roll-Bar Padding 503-691-8915 www.warriorproducts.com Dual Steering Stabilizer for 2011 Chevy 2500HD 318-388-0816 www.skyjacker.com PN: 7211 Universal roll-bar padding is designed to fit over several diameters of round tubing and features a Velcro-attached canvas cover. Available in several colors, lengths and diameters to suit any need. Skyjacker’s dual steering stabilizer system reduces shimmy and vibration felt through the steering system due to adding larger tires and wheels. Steel Wheel 17x9 for JK Wrangler 770-614-6101 www.omix-ada.com PN: 15500.7 Legendary looks and brutal strength in a 17x9, stamped, heavy-gauge steel wheel designed with a specific offset for 2007-2012 Jeep JK Wranglers. Warn Industries Inc. VR10000-S Winch 503-722-1200 www.warn.com PN: 87840 The VR10000-S winch features Warn Spydura synthetic-rope combined with a ballistic nylon sleeve that provides extra rope protection against wear, all on a value-priced winch. Westin’s Jeep Wrangler Max winch tray fits stock bumpers without modification or drilling. Three-step system: 1. Max winch tray. 2. Max light bar. 3. Add winch, accessories and lights. 68 April 2012 SEMA News Warrior Products Inc. Flex Armor Cargo Net Systems 888-220-6861 www.warriorproducts.com Designed to isolate cargo areas from passenger area as well as contain items stored in the area within a Jeep. This new system is manufactured in the USA and designed to be strong, with a superior fitment. Westin Automotive Products Inc. Max Winch Tray for Jeep Wrangler 800-345-8476 www.westinautomotive.com PN: 46-23635 This revolutionary design will eliminate assembly and wear problems that may be associated with running boards that use fasteners. Warrior Products Inc. Skyjacker Suspensions Omix-Ada/ Rugged Ridge Step-Up Running Boards 905-625-1988 www.rwcoomber1998.com Yakima Products Inc. Whispbar 971-249-7500 www.yakima.com PN: 8050107 Stunningly elegant. Introducing what Yakima calls the world’s quietest, most adaptable and fuel-efficient roof rack on the market. Westin Automotive Products Inc. Gen-X Oval-Tube Nerf Step 800-345-8476 www.westinautomotive.com PN: 20-Series Westin‘s new GenX oval-tube nerf step combines a street-style accent bar and an offroad-style drop step for easy vehicle access and features a textured step area. Pro Comp/G2/Smittybilt/ Rubicon Express Monotube Shocks 866-533-7706 www.procompusa.com PN: RXJXXX These monotube shocks feature superior, single-tube, high gas pressure design and selfadjusting deflecting disc valving. The highflow piston reduces harshness. Consistent fadefree performance and long life. Pro Comp/G2/Smittybilt/ Rubicon Express Omix-Ada/Rugged Ridge Fuel and Temp Gauge Set for Jeep CJ 770-614-6101 www.omix-ada.com PN: 17209.01 Replacement fuel and temperature gauges for Jeep CJ includes Air Core technology to dampen needle bounce. Accurate and dependable replacement and restoration parts. Xtreme Trax Six-Ply Radial UTV Tire 888-717-5797 www.procompusa.com Pro Comp UTV tire was designed for today’s high-performance UTVs. The Xtreme Trax cutting-edge directional tread pattern is optimized to deliver superior traction and control with a smooth and quiet ride on any terrain. The tire also features aggressive shoulder lugs that enhance off-road traction and provide the ultimate protection. Romik Inc. Rear Hitch Running Board 610-395-5540 www.romik.com PN: 999418 Pro Comp/G2/ Smittybilt/Rubicon Express Modeled after Romik’s popular running board side steps, this offers the widest footing surface on the market. It will fit all standard 2-inch receivers and is available in polished stainless steel or black powder-coated steel. Provides easy access to roof racks and truck beds while providing rear bumper protection in the urban jungle. A heavy-duty anti-rattle system and hitch pin are standard. Keko Smittybilt Beaver Step 888-717-5797 www.procompusa.com PN: 27046B The new Beaver Step from Smittybilt provides a stepping point to get into a truck bed, and it can secure a tow strap when not in use. No accidental slippage of the tow strap. MuttManagers LLC Truck Landing Gear 549-279-5820 www.keko.com.br BreezeGuard Screen 253-222-5214 www.muttmanagers.com Hydraulic truck landing gear, 30-ton, by Keko. Steel mesh screens custom made to year, make, model and window. Designed to keep dogs safe and vehicles within a few degrees of the outside temperature. Pro Comp/G2/ Smittybilt/Rubicon Express Air System 888-717-5797 www.procompusa.com PN: 2747 Comp air system will be there when the user needs it most. Don’t get stuck with a flat. Excellent for airing up tires after finishing a trail. Illinois Lock Co. DC698 Short Wing Lock 847-537-1800 www.illinoislock.com PN: DC698 This short, weatherresistant wing lock is only 0.75-inch long. Textured powder black finish with optional spring return. Automotive-style dust shutter. Omix-Ada/Rugged Ridge Replacement Speedometer Assembly for Jeep CJ 770-614-6101 www.omix-ada.com PN: 17206.04 Replacement speedometer assembly for Jeep CJ includes Air Core technology fuel and temperature gauges to dampen needle bounce. Accurate and dependable replacement and restoration parts. Mile Marker Inc. SEC15 15,000-Pound Winch 800-886-8647 www.milemarker.com PN: 76-50260 Fastway Trailer Products Introducing what Mile Marker calls the industry’s lightest 15,000-pound winch. The SEC15 is said to be 25% lighter and more compact than other winches in its class. The e2 hitch provides weight distribution with superior built-in sway control; no add-on sway bars needed. There are also no weather or backing restrictions. e2 Hitch 877-523-9103 www.fastwaytrailer.com www.semanews.com 69 SEMA QNEW PRODUCTS MacNeil Automotive Products Ltd. TechCare 800-943-9250 www.weathertechdirect.com PN: TC TechCare by WeatherTech is an innovative new line of automotive chemicals designed specifically to clean, protect and enhance the interior and exterior of any vehicle. MaxTrac Suspension LLC Omix-Ada/Rugged Ridge Bumper Point-of-Sale Display Stand 770-614-6101 www.omix-ada.com XHD modular bumper systems by Rugged Ridge are an innovative, evolutionary bumper solution for 1976-2012 Jeep CJ and Wrangler models. Made of steel and/or aluminum. Nissan Titan 4-Inch Lift Spindle 714-630-0363 www.maxtracsuspension.com PN: 705340 Stock ride, increased ground and tire clearance, quick installation and a great price. MaxTrac Suspension says that its new 4-inch lift spindles for the two-wheel-drive Nissan Titan are sure to be the best choice for a 4- or 6.5-inch (with spacers) lift for your next Titan customer. Extang/Truxedo/ BedRug/Undercover UnderCover Flex 866-900-8800 www.undercoverinfo.com PN: FX10000 SnowBear Ltd. StrongBox Trailer 800-337-2327 www.snowbear.com PN: 4080SB The StrongBox trailer is an 8-foot trailer that tows as a traditional trailer, folds into a secure towable box and stores easily in a garage. Flex by UnderCover is a lowprofile folding cover made from FRP panels that provides the ability to gain 100% access to the truck bed. Loop EZ Anchoring System 360-482-4180 www.loop-ez.com PN: ldb7/8 An instant anchoring system using the existing holes in the truck bed. Instantly provides a way to secure anything the user wants to haul in a truck without any exterior damage to paint or metal. Dee Zee Inc. iForce 515-265-7331 www.deezee.com PN: 822-2825-001 Inventive Products Inc. Dee Zee mounting systems and electronics from Rockwell Collins combine in an affordable, robust and highly reliable integrated vehicle electronics control system that improves officer safety in patrol vehicles. XD Side Pins 208-580-1904 www.inventivehitchesinc.com PN: ITD9175 Kleinn Air Horns Trail Blaster Jeep Air Horn Kit 520-579-1531 www.kleinn.com PN: JPHK1 Bolt-on dual air horn kit for 2007 and up Jeep Wranglers. Includes custom-fit mounting brackets for quick and easy installation. XD side pins allow customers to customize their XD hitches to their exact taste and keep them coming back for more attachments. Comeup Industries Inc. Innovative Creations Inc. Drop-Step Nerf Bar 800-626-8746 www.icionline.com PN: DROP97CH This stainless-steel drop-step nerf bar gives an extra-deep stepping area for getting up into the cab of a truck. 70 April 2012 SEMA News DV-12 ORK 886-2-2694-6127 www.comeupwinch.com PN: 857230 A 24VDC severe-duty winch rated at 12,000pound pulling capacity. Potted contactor. Hardened three-stage planetary gears. Waterproof remote. Patented mechanical cone brake. De Amertek Group Electric Power Steering System 630-572-0800 www.deamertek.com PN: EPS—012011 Condensed powerpack design with gearbox, ECU, brushless motor and tunable software for each individual application/market. Maxxtow Towing Products Winner—Best New Merchandising Display Hitch-Mounted Pickup Truck Crane1,000-Pound Capacity 855-MAXX-TOW www.maxxtow.com PN: 70238 Receiver-hitch-mounted hydraulic pickup crane lifts heavy items—up to 1,000 pounds—into trucks and trailers. Portable and removable, rotates 360 degrees, patent pending. MaxTrac Suspension LLC Toyota Tacoma 4-Inch Lift Spindle 714-630-0363 www.maxtracsuspension.com PN: 706840 Stock ride, handling, increased ground and tire clearance, quick install and a great price. MaxTrac Suspension says that its brandnew 4-inch lift spindles for the two-wheel-drive Toyota Tacoma six-lug/Pre-Runner will give your customer great options for a 4- or 6.5-inch lift (with spacers) without the need or cost of an X member. Carr The Xtreme Mega Hitch Step 951-719-1068 www.carr.com PN: TBD MacNeil Automotive Products Ltd. TechFloor Retail Display 800-943-9250 www.weathertechdirect.com PN: PDATF Carr’s new Xtreme Mega hitch steps flip up and down for easy access. Limited lifetime warranty. TechFloor is said to be the most innovative garage/shop floor covering. Revolutionary TwoShot TractionSquares design. Eight colors, five tile sizes and six edging accessories for easy installation. Omix-Ada/Rugged Ridge XHD Rear Aluminum Bumper Pods 770-614-6101 www.omix-ada.com PN: 11547.01 Rear XHD bumper pods for 20072012 Jeep Wranglers. Extang/Truxedo/BedRug/Undercover TonneauMate 877-878-9336 www.undercoverinfo.com Universal toolbox mounts under a tonneau cover at front, middle or rear of the truck bed. Allows for use of entire truck bed floor. Luxwood Auto Trim Inc. Carbon-Fiber Grille 514-324-3274 www.luxwoodtrim.com PN: S-LINE-RCF collector radials New carbon-fiber bolt-on grilles. Precise design, stainless hardware, composite material and real carbon-fiber finish. Available for all types of vehicles. Luverne Truck Equipment Inc. EZ Step 800-533-5328 www.luvernetruck.com PN: 290711, 291112 Pickup box access step, easily extended for use (with or without tailgate down), that collapses for storage or during driving. Easy no-drill installation. Luverne Truck Equipment Inc. Aluminum Oval Bed Rails 800-533-5328 www.luvernetruck.com PN: 516070/518070, 516080/518080, 516100/518100 Aluminum-extrusion construction with black plastic end caps and die-cast aluminum bases available in chrome or black anodized finish. Tie-downs slide in slot FREE Catalog WHOLESALE PRICES! Toll Free 1-866-922-0357 www.cokertire.com/sema www.semanews.com 71
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